Creating a Developer Advocacy Program: A Conversation with Cassidy Williams

Cassidy Williams, Director of Developer Experience at Netlify, shares her approach to building meaningful developer communities through developer advocacy. She talks about:

• The importance of developer advocacy ("the best user research you can get")
• Leaning into humor ("it shows empathy for what developers go through")
• Building a community, not just an audience

Read highlights and listen to the whole conversation at OutSystems.