# Cognism - Research Comparison How does Cognism compare to Common Room? - Website: https://cognism.com - Updated: 2026-10-23 - Status: watch - Web version: https://www.commonroom.io/compare/cognism/ai/ ## Summary Premium sales intelligence and B2B contact data, helping revenue teams find, connect with, and convert ideal buyers. ## Company info - **Funding:** 166 - **Founded:** 2015 - **Team:** 450 ## Critical Notes - Diamond Data: manually phone-verified mobiles raise cold-call connect rates - Strong EMEA edge via GDPR and Do-Not-Call compliance - Unrestricted views and page-level exporting, no credit-based viewing - Shortcoming: prohibitive cost, large flat platform fee plus per-seat licenses excludes startups and early-stage businesses ## Key Features - Phone-verified mobile numbers - Global B2B contact and company data - Buyer intent data powered by Bombora - CRM data enrichment - Sales trigger events and job join signals - GDPR and CCPA compliance verification - Browser extension for LinkedIn prospecting - Seamless integrations with Salesforce and HubSpot ## Details B2B sales intelligence and data company, HQ London, founded 2015 by James Isilay and Stjepan Buljat. Raised ~$166M; Series C $87.5M in Jan 2022 led by Viking Global Investors and Blue Cloud Ventures, extended 2023. ARR $83M (Dec 2024). Team ~415-570, concentrated in Europe. ~280K monthly web visits, 100K+ social audience on LinkedIn. Industry: B2B SaaS. Not product-led: no free trial or freemium; free 25-lead sample requires sales call. Sales-led: demo-gated, $15-25K annual platform fee plus per-user licenses, targets mid-market and enterprise. Proprietary closed-source; gated APIs for enterprise customers, no public core repositories. ## Signals compared to Common Room ### 1st Party - Included: Bi-directional CRM sync (Salesforce, HubSpot, Pipedrive, MS Dynamics, Bullhorn); Cognism Enrich (Instant, Scheduled, On-Demand CSV); pushes contacts to Outreach, Salesloft, Apollo - Missing: No website visitor, product usage, warehouse, marketing automation, ads, chat/support or CS signal ingestion; CRM integration is a data push, not a signal source ### 2nd Party - Included: LinkedIn and Sales Navigator Chrome extension; reveals mobiles and emails in-profile, one-click export to CRM - Missing: No open source, social listening, community, review, or event signals; extracts data only, captures no engagement; no automated social outreach ### 3rd Party - Included: Bombora Company Surge intent; trigger events (job changes, exec hires, 12 funding alert types, M&A); technographics across 20K+ technologies - Missing: Single intent vendor (Bombora); no job listing or hiring-trend signal beyond exec hires; no G2 review intent ### Custom - Included: REST API, outbound webhooks, CSV upload, Zapier, Make, Clay; Data-as-a-Service batch delivery to Snowflake, S3, Google Cloud, Databricks - Missing: Mostly Cognism-to-customer direction; no custom signal ingestion; API entitlements provisioned manually by account manager 1st Party: native bi-directional CRM integrations (Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn) mapping Accounts, Contacts, Leads, preventing duplicates. Cognism Enrich: Instant (real-time lead routing), Scheduled (automated refresh), On-Demand CSV. Pushes verified contacts to Outreach, Salesloft, Apollo. 2nd Party: Chrome extension on LinkedIn and Sales Navigator overlays profiles and company pages with mobiles, direct dials, emails; filter contact methods, export to CRM or web app in one click. Data extraction only, no social outreach automation. 3rd Party: Bombora Company Surge intent; trigger events (job changes, exec hires, funding, M&A); technographics across 20,000+ technologies; surfaced in Sales Companion. Custom: REST API, outbound webhooks, CSV bulk enrichment, Zapier, Make, Clay; Data-as-a-Service batch delivery to Snowflake, Amazon S3, Google Cloud, Databricks. ## Identity compared to Common Room ### Enrichment - Included: 400M+ contact DB; Diamond Data phone-verified mobiles; GDPR/CCPA/DNC checks; CRM Health Dashboard; unrestricted views and page-level export; 95% of senior contacts refreshed every 30 days - Missing: Single-vendor, no waterfall; no fill if record missing; weaker outside Europe; still credit-metered for enrichment ### AI Powered - Included: AI confidence score per data point via simulated web search; email/phone metadata verification; self-correcting model learning from data-scientist overrides; AI-suggested contacts from ICP learned on closed-won - Missing: AI for data verification only, not cross-signal identity resolution; ICP suggestions ignore customer behavioral signals ### Identity - Included: Data fusion engine blending proprietary, partner and scraped sources; deterministic CRM dedup (email, or name + company/city); adjustable API MatchScore threshold - Missing: Record matching only, no unified person activity profile; no merge review queue or manual merge UI; MatchScore tuning API-only Identity: data fusion engine blends proprietary community-sourced data, third-party providers, partnerships, and public sources (corporate sites, job postings, registries). Deterministic CRM matching (email, or first name + last name + company/city) prevents duplicates. API MatchScore threshold adjustable (higher for strict, lower for broad). Resolves against Bombora intent and tracks job-change triggers. Enrichment: Instant, Scheduled, On-Demand CSV Enrich. Governed enrichment instead of multi-vendor waterfall; CRM Health Dashboard shows missing fields and decay before spending credits; 400M+ contact proprietary database; GDPR/CCPA compliant; 95% of senior contacts refreshed every 30 days; Diamond Data manually phone-verified mobiles. AI Powered: confidence score per data point via simulated human-like web searches validating press releases, websites, third-party sources; metadata scans verify emails and phones; self-correcting system learns from human data-scientist overrides; AI-assisted prospecting learns ICP from successful deals and suggests high-fit contacts. ## Automation compared to Common Room ### Combine - Included: none - Missing: No signal combination in workflows or segments ### Score - Included: none - Missing: No custom lead or account scoring; match score measures data accuracy, popularity score measures database freshness ### AI Message - Included: Cortex AI conversation ice-breakers from account context - Missing: No full message or sequence generation; ice-breakers ignore prospect behavior ### AI Research - Included: Research by Cortex AI one-click company summaries (business model, revenue drivers, strategy, competitors) in extension; AI Search with natural-language or voice prospect lists - Missing: No custom prompts; sourced from public web, not customer signals; no agentic access Workbench: none. Workflow: Enrichment workflows update new leads, contacts, accounts in CRM (scheduled, ongoing, on-demand). Cognism Engage native sequencer with basic email sequences and conditional logic (stop-on-reply); lacks advanced multi-step automation, complex routing, cross-channel engagement. Alert: Signal Data real-time alerts: executive hiring, 12 funding alert types, Bombora intent signals. Combine: none. Score: none; only internal AI match scoring (data accuracy) and popularity score (database freshness). AI Message: Cortex AI generates tailored conversation ice-breakers from account context; no full AI sequence generation. AI Research: Research by Cortex AI in Sales Companion extension gives one-click company summaries, business models, revenue drivers, strategies, competitors, no prompts needed. AI Search builds prospect lists via natural language or voice (e.g., CMOs at FinTech companies in Germany). ## Support compared to Common Room ### Systems - Included: Zendesk help center (help.cognism.com) with ticketing; developer portal; SSO support (Okta, Entra, Google); dedicated Account Management and Provisioning teams - Missing: No in-app chatbot or self-serve provisioning; API entitlements and credit limits need a human ### Content - Included: Categorized knowledge base; SDR Zone (scripts, objection handling, cadences); free Demand Gen Academy; podcasts (The RevOps Review, Marketing Dilemmas, Diary of a First-Time CMO, Sales Signals); Cold Calling Live webinars; interactive product tours; content hub of reports and playbooks - Missing: Mostly top-of-funnel sales education, light on product configuration depth ### Community - Included: Cognism Champions gamified advocacy program (points, rewards, beta access, referrals); 100K+ LinkedIn audience; #CognismPods hashtag - Missing: No user forum, shared template library or peer Slack/Discord; advocacy engine, not support channel ...