# LeadIQ - Research Comparison

How does LeadIQ compare to Common Room?

- Website: https://leadiq.com
- Updated: 2026-10-28
- Status: watch
- Web version: https://www.commonroom.io/compare/leadiq/ai/

## Summary

B2B prospecting platform that helps sales teams identify ideal accounts, track champion job changes, enrich CRM data, and capture leads directly from the browser to accelerate revenue.

## Company info

- **Funding:** $42M (Series B)
- **Founded:** 2015
- **Team:** 130

## Critical Notes

- Deep native LinkedIn Sales Navigator integration; one-click capture and sync to Salesforce and HubSpot
- Champion Tracking auto-detects contact job changes for warm leads
- AI agent Lando and MCP integrations enable conversational prospecting
- Intense competition from ZoomInfo and Apollo
- Headcount reductions since 2023 may signal scaling or consolidation challenges
- Last raise Oct 2021 (Series B)

## Key Features

- Real-Time Champion Tracking
- AI-Powered Account Prospecting
- Real-Time CRM Enrichment
- Prospector Browser Extension
- LeadIQ MCP Integration
- Power Dialer
- Scribe AI Email Generation

## Details

B2B prospecting platform. Fully remote team across 30+ countries; headcount ~60-130, down from 2023 peak. $42M raised; $30M Series B Oct 2021 led by Cathay Innovation. Founded 2015 by Mei Siauw and Angelo Huang. Est. revenue $10-15M. ~373K monthly visits. Product-led: freemium, free trial, self-serve Chrome extension on LinkedIn and Sales Navigator, upgrade to Essential or Pro. Sales-led: custom Enterprise plans with Salesforce Managed Package, SOC 2 Type II, GDPR-ready security, credit-based pricing. Closed-source proprietary SaaS; Data API for enterprise. Competes with ZoomInfo and Apollo.

## Signals compared to Common Room

### 1st Party

- Included: Native Salesforce Managed Package with duplicate detection; HubSpot, Outreach, Salesloft, Gong connectors; one-click push into cadences; 40+ firmographic CRM fields
- Missing: No website visitor de-anonymization of its own; no product usage or data warehouse ingestion; no marketing automation, paid ads, chat/support or customer success sources; capture-and-push CRM sync, not bi-directional signal ingestion

### 2nd Party

- Included: LinkedIn and Sales Navigator browser extension; captures and verifies emails and mobile numbers
- Missing: LinkedIn is the only source; no open source, community, social, video, review, events or commerce coverage

### 3rd Party

- Included: Champion Tracking job-change monitoring; G2 research, funding and company growth signals; Warmly partnership for visitor de-anonymization; real-time alerts
- Missing: No native technographics, news/events, job listings or hiring trends; no native intent providers (6sense, Demandbase, Bombora, TechTarget); intent only via Warmly

### Custom

- Included: Bulk CSV upload; Data API; Zapier (9,000+ apps); MCP integrations (Claude, ChatGPT); Lando agent parses open webpages and CRM records
- Missing: No native Google Sheets sync; no webhook signal ingestion; custom data used for enrichment lookups, not feeding scoring/workflows

1st Party: Salesforce Managed Package with duplicate detection, HubSpot, Outreach, Salesloft, Gong; 40+ firmographic fields; drop prospects into cadences.
2nd Party: LinkedIn and Sales Navigator extension reads profiles to capture and verify emails and mobiles.
3rd Party: Champion Tracking job-change signal; Warmly for visitor de-anonymization; G2 research, funding, company growth; real-time alerts.
Custom: CSV upload, Data API, MCP, Zapier (9,000+ apps), Lando agent parsing webpages and CRM records.

## Identity compared to Common Room

### Enrichment

- Included: Proprietary database with confidence scoring; 2.5% bounce on Verified, 14% on Verified-Likely; 5-10% phone connect rate, 15% on verified mobile; Data Hub automated CRM refresh; Data Community crowdsourcing
- Missing: No waterfall enrichment; single source only; no multi-provider fallback; no AI quality control

### AI Powered

- Included: Proprietary confidence scoring for emails and phones; MCP lookups by name, email, LinkedIn URL
- Missing: No AI identity resolution (image matching, cross-social fuzzy matching, AI dedup); AI focused on outreach (Scribe, Lando)

### Identity

- Included: Deterministic matching (LinkedIn URL, email, name); CRM dedup and routing; Champion Tracking resolves contacts to new role/company
- Missing: Not a CDP; no stitching of 1st/2nd/3rd-party behavioral data; no merge review queue; no probabilistic cross-source matching

Identity: Deterministic matching on LinkedIn URL, email, name; Champion Tracking resolves new role/company; CRM dedup and routing; not a CDP, no behavioral stitching.
Enrichment: Proprietary database from public sites, social profiles, job boards, opt-in partners; no waterfall; confidence scoring; 2.5% bounce Verified, 14% Verified-Likely; phone connect 5-10%, 15% verified mobile; Data Hub CRM enrichment.
AI Powered: Confidence scoring algorithms; MCP lookups; no AI identity resolution; AI focused on Scribe and Lando.

## Automation compared to Common Room

### Combine

- Included: 12+ AI signals (job postings, tech stack, funding, social activity) blended into profiles
- Missing: Combines only for scoring, not triggering or filtering actions; cross-signal logic requires Workato/Zapier

### Score

- Included: Four-pillar AI scoring (ICP Fit, Contact Confidence, Buying Intent, Fraud Risk); explains top signals; configurable to ICP
- Missing: Inputs limited to LeadIQ data; no scoring on product usage, web visits, community, support or custom fields

### AI Message

- Included: Scribe AI in Outreach, Salesloft, Gmail; LinkedIn URL + value prop + up to 3 insights; drafts and subject lines
- Missing: Personalization from LinkedIn profile data only; no site, product or community behavior

### AI Research

- Included: Lando conversational agent; MCP integrations (Claude, ChatGPT); account research, decision-maker identification, job-change checks
- Missing: Bounded by LeadIQ firmographic/contact database; no 1st-party or community signal research; no documented prompt library

Workbench: none; works through CRM/SEP.
Workflow: No native multi-step builder; data capture and CRM enrichment via managed packages, Workato, Zapier.
Alert: Real-time Champion Tracking alerts or weekly digests, paired with AI outreach.
Combine: 12+ AI signals build profiles; cross-signal actions need Workato/Zapier.
Score: Four pillars (ICP Fit, Contact Confidence, Buying Intent, Fraud Risk); transparent, configurable.
AI Message: Scribe AI in Outreach, Salesloft, Gmail; LinkedIn URL, value prop, up to 3 insights.
AI Research: Lando agent and MCP integrations (Claude) for account research, decision-makers, job-change checks.

## Support compared to Common Room

### Systems

- Included: Zendesk help center; email support; phone line 1-888-653-2347; dedicated CSMs for mid-market and enterprise
- Missing: No in-app chatbot documented

### Content

- Included: Help Center; LeadIQ Academy videos; Privacy Resource Center (GDPR/CCPA); sales templates (4T Template)
- Missing: Focused on extension use and cold email, not GTM operations

### Community

- Included: Data Community credit program (100 standard, 10 premium credits monthly); template library
- Missing: No peer forum or user profiles; community is a data-sharing opt-in

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