# Orum - Research Comparison How does Orum compare to Common Room? - Website: https://orum.com - Updated: 2026-10-28 - Status: watch - Web version: https://www.commonroom.io/compare/orum/ai/ ## Summary AI-powered sales dialer that automates outbound calling, detects live answers, and provides AI coaching to help sales teams increase live conversations and book more meetings. ## Company info - **Funding:** 73.2 - **Founded:** 2018 - **Team:** 167 ## Critical Notes - Pioneered parallel dialing: up to 10 numbers simultaneously - Proprietary telephony stack (no Twilio), median connect under 1 second - Carrier spam-flagging risk of parallel dialing; mitigated with dynamic call routing and automated number rotation - Too expensive and restrictive for small businesses due to 9-seat minimum ## Key Features - Parallel Dialing - AI Voicemail Drop - Live Answer Detection - Scout AI Number Verification - Coach AI Call Listening and Scorecards - CRM and SEP Integrations - International Calling - Number Rotation and Reputation Monitoring ## Details Orum is an AI-powered sales dialer at orum.com, distinct from the unrelated fintech of the same name. Team ~167 (160-170), mostly remote, HQ Austin, Texas. Raised $73.2M over four rounds; latest $22M Series B (Nov 2022); $25M Series A (2021) led by Craft Ventures. Founded 2018 by Jason Dorfman and Karthik Viswanathan. Est. revenue $25M-$29M/yr. ~178,000 monthly web visits, ~49,000 LinkedIn followers. Industry: B2B SaaS, sales technology, sales enablement. Sales-led only: no self-serve, free trial, freemium, or public pricing; demo required; billed annually per user with reported 9-seat minimum; dedicated implementation, onboarding, and CSM support. Not product-led, not open source. Execution tool, not buyer intelligence: reps must bring their own lists. Strength: Coach AI (scorecards, roleplay, whisper coaching). ## Signals compared to Common Room ### 1st Party - Included: Native bi-directional sync with Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong Engage; pulls call lists in, pushes call activity, dispositions, recordings out - Missing: No website visitor tracking, product usage or data warehouse, Marketo, paid ads, chat/support, customer success, Zoom Engage/Dialer; CRM/SEP used only as call list source ### 2nd Party - Included: none - Missing: No GitHub, social listening, communities, G2, events, Shopify ### 3rd Party - Included: none - Missing: No job changes, hiring trends, news, technographics, intent providers; no account-level intent ### Custom - Included: CSV upload (Google/Microsoft formats); outbound-only webhook sending JSON call metadata on logged calls - Missing: No public REST API, developer portal, Zapier, Google Sheets, inbound webhooks 1st Party: Native integrations with Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong Engage. Reps pull contact lists and reports to start dialing; activity data, dispositions, recordings sync back automatically (bi-directional). 2nd Party: none. 3rd Party: none. Custom: Manual CSV upload (Google and Microsoft formats) builds call lists. No public REST API, developer portal, or Zapier. Outbound-only webhook sends JSON payloads with call metadata and dispositions to external endpoints when a rep logs a call, enabling sync to homegrown systems and custom CRMs. ## Identity compared to Common Room ### Enrichment - Included: Scout Agentic Phone Number Enrichment; appends/replaces numbers, verified by real connect outcomes; 10+ data sources - Missing: Phone only; no email, job details, firmographics, prospect directory; 200 credits/rep/month on Ascend plan ### AI Powered - Included: Agent autonomously picks trusted data source and writes back to CRM; Boost Connect ranks numbers by live-pickup likelihood using time zone and connect history - Missing: No AI identity matching across sources, no auto-enrichment on discovery ### Identity - Included: Phone number resolution only; picks most dialable number using CRM data, 10+ vendors, 2B+ historical calls - Missing: No person-level identity resolution, contact merging, de-anonymization, social matching Identity: No B2B identity resolution such as visitor de-anonymization or Person360 tracking. Only phone number resolution, combining CRM records, 10+ third-party sources, and signals from 2B+ historical calls to find the most accurate dialable number. Enrichment: Scout Agentic Phone Number Enrichment appends missing or replaces bad numbers. Pulls 10+ third-party sources into one clean output. Ascend plan includes 200 credits per rep per month. Specialty: outcome data from billions of calls verifies a number actually connects, beyond static vendor lookups. AI Powered: Agentic AI powers Scout; agent decides which sources to trust, when to enrich, and what to write back to CRM. Boost Connect ranks numbers most likely to reach a live human using signals, connect history, and time zones. ## Automation compared to Common Room ### Combine - Included: none - Missing: No signal combining; only call outcome signal ### Score - Included: AI Scorecards rate reps 0-5 on opener, discovery, objection handling, tone - Missing: No contact or organization scoring, no custom scoring models ### AI Message - Included: none - Missing: No AI-generated outreach; voicemail drop is pre-recorded audio ### AI Research - Included: none - Missing: No account research, prompt library, or org Q&A Workbench: Dedicated calling workspace and Virtual Salesfloor recreating in-person sales floor for remote teams; reps work call tasks, lists, sequences loaded from CRM/SEP. Workflow: Automated call workflows with AI live-human detection; identifies human, voicemail, dial tree, or screener; auto drops voicemails, dispositions non-human answers, logs activity, advances cadences; connects rep only on live human. Alert: unsure. Combine: none. Score: none for contacts or organizations; AI Scorecards score rep calls 0-5 on opener, discovery, objection handling, tone. AI Message: none. AI Research: none. ## Support compared to Common Room ### Systems - Included: support.orum.com on DevRev (migrated from Zendesk); in-app widget with AI self-service and ticket tracking; phone support - Missing: unsure ### Content - Included: Help center (Getting Started to Security & Compliance), Orum 101 videos, YouTube walkthroughs, live training, leader templates, dials calculator, 7-step seller quickstart, AI roleplay and scorecards - Missing: unsure ### Community - Included: none - Missing: No public forum, templates marketplace, user profiles; Virtual Salesfloor is internal product feature ...