{"componentChunkName":"component---src-templates-post-js","path":"/blog/best-customer-journey-mapping-tools-for-b2b-teams/","result":{"data":{"doc":{"_type":"post","id":"-bc3adfb7-bf4c-5fa3-aeb7-cd02856f48a9","_id":"c97531ae-6ca2-42e2-8dee-9a91f21266e3","publishedAt":"2026-10-08T15:34:18.850Z","_createdAt":"2026-10-08T15:34:33Z","_updatedAt":"2026-10-09T15:14:12Z","readingTimeInMinutes":15,"categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","_type":"category","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published","mainImage":null},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","_type":"category","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published","mainImage":null},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","_type":"category","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published","mainImage":null},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","_type":"category","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review","mainImage":null}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e0e92d810561b75d5b113521696b220661182d04-1200x624-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":624,"width":1200,"aspectRatio":1.9230769230769231}}},"layout":null,"alt":"Static journey map beside a live account view connected to buyer signals"},"cardImage":null,"mainVideo":null,"mainAudio":null,"duration":null,"title":"Best Customer Journey Mapping Tools for B2B Teams ","slug":{"current":"best-customer-journey-mapping-tools-for-b2b-teams"},"isFeatured":null,"status":"published","hideMainMedia":null,"_rawExcerpt":[{"_type":"block","style":"normal","_key":"816b2d108fd7","markDefs":[],"children":[{"marks":[],"text":"Most B2B journey maps go stale fast because they miss the messy, multi-person buying behavior happening across AI search, communities, review sites, and your product. This guide compares the top journey mapping tool categories for 2026—and shows how to pair static maps with live buyer signals so marketing and sales can act on real account journeys.","_key":"e71bfd3b861c","_type":"span"}]}],"_rawBody":[{"markDefs":[],"children":[{"_key":"acc971311154","_type":"span","marks":[],"text":"Your team probably has a journey map already. It took two workshops to build, it lives in a slide deck, and nobody has opened it since the offsite."}],"_type":"block","style":"normal","_key":"cbf546402c85"},{"children":[{"text":"Meanwhile, in our experience, buyer research also happens in places like AI chatbots, Slack communities, and review sites, and none of that shows up on the map. So what's the best customer journey mapping tool? It's the one that helps your team see and act on what buyers actually do.","_key":"5e9986247d3e","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"f509d9d644c0","markDefs":[]},{"_key":"b03d9ffc1359","markDefs":[],"children":[{"text":"This guide breaks down the main tool categories and compares popular options side by side. Then it shows how to map a B2B journey with real buyer signals.","_key":"b11b1ca86955","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"_type":"block","style":"h2","_key":"1cebe80ab48b","markDefs":[],"children":[{"text":"What Is the Best Customer Journey Mapping Tool?","_key":"a139063a6801","_type":"span","marks":[]}]},{"children":[{"marks":[],"text":"The best customer journey mapping tool depends on the job: workshops, persona maps, behavior analytics, campaign triggers, or tracking real B2B account journeys. Miro and Lucidchart suit workshops; Smaply, UXPressia, and TheyDo suit structured persona maps; Adobe Customer Journey Analytics and Amplitude analyze connected journey data. Salesforce Marketing Cloud and HubSpot trigger campaigns, while signal-based platforms like Common Room show B2B teams the real account journey.","_key":"510aa345c346","_type":"span"}],"_type":"block","style":"normal","_key":"f9c5dfdc7720","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"A customer journey mapping tool is software that helps you visualize, measure, or act on the steps people take from research to purchase and beyond. We call those steps touchpoints, meaning any moment a buyer interacts with your brand.","_key":"83ef90f79df6"}],"_type":"block","style":"normal","_key":"cea27ca5265b"},{"_type":"block","style":"normal","_key":"fafdae9a6758","markDefs":[],"children":[{"text":"For B2B teams, it comes down to one question: Do you need a picture of the journey or a live view of who's in it now? You may end up pairing two tools, one for team alignment and one for daily action.","_key":"0b85212438e9","_type":"span","marks":[]}]},{"_type":"block","style":"h2","_key":"8f190bd41ba4","markDefs":[],"children":[{"_key":"ba31f1e334e8","_type":"span","marks":[],"text":"Why B2B Customer Journeys Are Hard to Map"}]},{"markDefs":[],"children":[{"marks":[],"text":"Most journey mapping advice comes from customer experience (CX) work at consumer brands. There, one shopper often moves along a fairly predictable path from discovery to checkout.","_key":"9d3a1fd74df4","_type":"span"}],"_type":"block","style":"normal","_key":"f70e34b1802c"},{"markDefs":[],"children":[{"marks":[],"text":"Classic tools reflect that with a persona map, which is a diagram built around one imagined buyer moving in a straight line. B2B buying has neither one buyer nor a straight line, and that's where B2B customer journey mapping gets tricky.","_key":"74ed894170be","_type":"span"}],"_type":"block","style":"normal","_key":"e523f4292fd8"},{"_type":"block","style":"h3","_key":"3d7e98df7f5e","markDefs":[],"children":[{"text":"The Buyer Is a Group, Not a Persona","_key":"3863aee222d7","_type":"span","marks":[]}]},{"_type":"block","style":"normal","_key":"3d7bfb2297cc","markDefs":[{"_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2025-05-07-gartner-sales-survey-finds-74-percent-of-b2b-buyer-teams-demonstrate-unhealthy-conflict-during-the-decision-process","_key":"79c5945bb7eb"}],"children":[{"marks":[],"text":"A buying group is the set of people at one company who weigh in on a purchase. According to ","_key":"d3f062d626bf","_type":"span"},{"text":"Gartner buying group research","_key":"acb717eabf9f","_type":"span","marks":["79c5945bb7eb"]},{"_key":"636a2fcdd73f","_type":"span","marks":[],"text":", \"Buying groups are more diverse than ever, ranging from five to 16 people across as many as four functions.\""}]},{"_type":"block","style":"normal","_key":"df30dda7916f","markDefs":[],"children":[{"text":"A persona diagram can't show which of those people are active right now. It can't tell you that a director of engineering read your docs on Tuesday while a finance lead checked your G2 reviews.","_key":"abda188ad992","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"marks":[],"text":"For marketing leaders, this gap hurts. If your map can't show who at an account is engaged, your campaigns stay broad, and sales keeps asking which accounts deserve attention. An account-level view fixes three things a persona map can't:","_key":"01ac31eecc16","_type":"span"}],"_type":"block","style":"normal","_key":"c0d0b0776f4a"},{"children":[{"text":"Who's active:","_key":"2f0bb3614143","_type":"span","marks":["strong"]},{"marks":[],"text":" You see which people at the account are researching and what roles they hold.","_key":"1411295d217b","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"a038708a6278","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_key":"10797bf14ba6","_type":"span","marks":["strong"],"text":"What they care about:"},{"marks":[],"text":" You see the pages, topics, and questions each person keeps coming back to.","_key":"061dc1917a27","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"0507fd1b86af","listItem":"bullet"},{"style":"normal","_key":"60287c2a888c","listItem":"bullet","markDefs":[],"children":[{"text":"How far along they are:","_key":"1003609b2b69","_type":"span","marks":["strong"]},{"text":" You see whether the account is just browsing or pulling in finance and security.","_key":"42e39872c57b","_type":"span","marks":[]}],"level":1,"_type":"block"},{"children":[{"text":"Most of the Journey Happens Where You Can't See It","_key":"3c9d0a78662d","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"e2496a5256e2","markDefs":[]},{"markDefs":[{"_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sixty-nine-percent-of-b-two-b-buyers-turn-to-sales-reps-to-validate-ai-generated-insights","_key":"c112c99440ee"}],"children":[{"_type":"span","marks":[],"text":"Many B2B buyers say they'd rather research on their own before they talk to you. The ","_key":"74a86c3f4f47"},{"marks":["c112c99440ee"],"text":"Gartner rep-free buying survey","_key":"d8f74634c704","_type":"span"},{"text":" polled 645 B2B buyers in August-September 2025. It found that \"Sixty-seven percent of buyers prefer a sales rep-free experience, while 70% prefer a completely digital, self-service buying experience.\"","_key":"1f771c515546","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"3d901c4f31d0"},{"_type":"block","style":"normal","_key":"f11065b804db","markDefs":[],"children":[{"_type":"span","marks":[],"text":"That doesn't mean buyers want to skip sales entirely. The same Gartner survey found 69% of buyers prefer to validate AI-generated insights with sales reps, so the handoff to a rep still matters.","_key":"42ee4046b32e"}]},{"children":[{"_type":"span","marks":[],"text":"Buyers also move across a lot of places. The ","_key":"749580478a74"},{"_type":"span","marks":["b75edcfbae27"],"text":"McKinsey 2026 B2B Pulse","_key":"f3d482b74136"},{"marks":[],"text":" reports that \"Buyers now use an average of ten channels across the purchasing journey and expect seamless movement among them.\"","_key":"15d8c443b911","_type":"span"}],"_type":"block","style":"normal","_key":"ed522aa840a4","markDefs":[{"href":"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive","_key":"b75edcfbae27","_type":"link"}]},{"children":[{"marks":[],"text":"Some of those channels are new. Per ","_key":"1df0b1997175","_type":"span"},{"_key":"5be9e5d9ec45","_type":"span","marks":["f7c80c7ec38f"],"text":"G2 AI search research"},{"marks":[],"text":", \"Half (51%) of B2B software buyers now begin their software research with an AI chatbot more often than with Google, up from 29% in April 2025.\" G2 also found that \"Nearly half (45%) of buyers say citations from software review sites are the most confidence-inspiring signal in an AI-generated response.\"","_key":"937d59e8ed83","_type":"span"}],"_type":"block","style":"normal","_key":"3bc6f9a24bac","markDefs":[{"href":"https://www.prnewswire.com/news-releases/new-g2-research-half-of-b2b-software-buyers-now-start-their-research-with-ai-chatbots-302742807.html","_key":"f7c80c7ec38f","_type":"link"}]},{"style":"normal","_key":"4687ad71a9fe","markDefs":[],"children":[{"marks":[],"text":"Both findings cover B2B software buyers, but they show how early research is moving away from your website.","_key":"8b8fdfa225e5","_type":"span"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"In our experience, research also happens in places like Slack communities, LinkedIn threads, Reddit, and review sites. Marketers call this the dark funnel: buyer research that your web analytics and CRM never record. Spotting ","_key":"8d05e733aa4f"},{"_type":"span","marks":["fc38b552bd69"],"text":"activity in the dark funnel","_key":"ee292d8cff18"},{"_type":"span","marks":[],"text":" is what makes buyer journey tracking possible before anyone fills out a form.","_key":"79df45c609fe"}],"_type":"block","style":"normal","_key":"d553eb2f5bba","markDefs":[{"href":"https://www.commonroom.io/blog/shed-light-on-the-dark-funnel-with-common-room/","_key":"fc38b552bd69","_type":"link"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Static Maps Go Stale Fast","_key":"58b090023dad"}],"_type":"block","style":"h3","_key":"e832d6aaa078"},{"_key":"0490aa2ef956","markDefs":[],"children":[{"text":"Even a good journey map starts aging the day you finish it. A workshop map reflects what your team believed in one room, on one afternoon.","_key":"84306a27d1e7","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"style":"normal","_key":"1ade9d781bd4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Then your product ships new features, a competitor changes its messaging, and buyers start asking ChatGPT instead of Google. By next quarter, the map describes a journey that no longer exists.","_key":"fd4dfff32287"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"This is the artifact versus decision problem. An artifact is something you make and file away, while a decision is something someone acts on. Too many journey maps end up as artifacts.","_key":"2c86a4165d69"}],"_type":"block","style":"normal","_key":"6e428b4cb3c1","markDefs":[]},{"_key":"9ca18925c090","markDefs":[],"children":[{"text":"A useful map should update itself from real buyer signals. A buyer signal is any action that shows interest, like a pricing page visit, a product sign-up, or a question in your community.","_key":"90f1a0d442f4","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"style":"h2","_key":"1ebd0d5591c4","markDefs":[],"children":[{"text":"Journey Mapping vs. Journey Analytics vs. Signal-Based Journey Tracking","_key":"121d82cb430b","_type":"span","marks":[]}],"_type":"block"},{"asset":{"_id":"image-00e1ab7acd5160294e164f1110292e2b39b38fe9-1280x672-png","_type":"sanity.imageAsset","_rev":"d9qpf11Ak4OiJPN6w4Ydfj","_createdAt":"2026-10-08T15:34:30Z","_updatedAt":"2026-10-08T15:34:30Z","url":"https://cdn.sanity.io/images/vt347z5x/production/00e1ab7acd5160294e164f1110292e2b39b38fe9-1280x672.png","uploadId":"17c3a0c759b7a1136f614b51488bc2937b50754b","extension":"png","originalFilename":"image.png","mimeType":"image/png","assetId":"00e1ab7acd5160294e164f1110292e2b39b38fe9","size":582048,"metadata":{"isOpaque":true,"blurHash":"MOPa7?}]9@xbxbkCxaR%oLof?bEK$+WUR%","_type":"sanity.imageMetadata","thumbHash":"99cFBIQ/mbWWhng/emk/lvpiqQ==","palette":{"lightMuted":{"foreground":"#000","title":"#fff","population":0.02,"background":"#9fc2bc","_type":"sanity.imagePaletteSwatch"},"vibrant":{"title":"#fff","population":0.01,"background":"#48e4b4","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"dominant":{"title":"#fff","population":1.84,"background":"#4b504f","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"_type":"sanity.imagePalette","darkMuted":{"foreground":"#fff","title":"#fff","population":1.84,"background":"#4b504f","_type":"sanity.imagePaletteSwatch"},"muted":{"foreground":"#fff","title":"#fff","population":0.37,"background":"#529a87","_type":"sanity.imagePaletteSwatch"},"lightVibrant":{"population":0.1,"background":"#64dcbc","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff"},"darkVibrant":{"foreground":"#fff","title":"#fff","population":0.02,"background":"#08684c","_type":"sanity.imagePaletteSwatch"}},"hasAlpha":false,"lqip":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAIAAADwazoUAAAACXBIWXMAAAsSAAALEgHS3X78AAAB4ElEQVQokV2Sy2sTURTG5w+tC1dCN24EiyKuRPwH3Ij1sanYYugiqIjGtqmBlrZp06RNMs/7OK97ZyaZpnErkz7AXn5cvu87HA4HTuDmlbucyoJazyu5tTU39jqvbq2bVwFNc5z4BfkV9D91UtZ/ktMhpx2M/mC0x8kgt4FmsITIBEwaQIFFYfZevCfvUFiDVcZYpv1s9Prk9/Put2fH31+d/loPD4LUKEBgIgRIlUqVMtaCBWZ23hNzHMej4Ugbsx2ePtn5stT6eL/96VGn8eZku24mJidORIy12hilVBLHiOjznJizLEuSxAJsjXsrrc/3vr59+HPt5c7m2tFOkGplwLrFswCASERaaxFx3gORrbM6bQ2PH2+tL/14/2Br7eluY7W7HWgCg1APds4gIHNeFM478Y6E631Eau2kHQ1e7DWXOxvL+42Vw+bqWSfA0iuCSKUZWuvFOsrARCqNjdJCRig2KlRpiraPqhl2P/Ta73rtjfHBLoQBz6apYC8cjkyG09yW7jyLu8N+Px5rz6ZwgyQ8PDsdqsRMfJLTcTI+is7HbOGiDNy8wqpQOduJl8spzyamcKlDlTNdlDyb6FwStroQmU1lNoHS28LxRennVd18h5sbuj64mr93q1f6H7CjQfG0V23aAAAAAElFTkSuQmCC","dimensions":{"_type":"sanity.imageDimensions","width":1280,"aspectRatio":1.9047619047619047,"height":672}},"sha1hash":"00e1ab7acd5160294e164f1110292e2b39b38fe9","path":"images/vt347z5x/production/00e1ab7acd5160294e164f1110292e2b39b38fe9-1280x672.png","filename":"image.png","width":1280,"height":672,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/00e1ab7acd5160294e164f1110292e2b39b38fe9-1280x672.png?rect=416,0,448,672&w=%width%&h=%height%&q=80","id":"image-00e1ab7acd5160294e164f1110292e2b39b38fe9-1280x672-png","children":[],"parent":null},"_type":"mainImage","alt":"Four tool categories compared: map, analyze, trigger, track","_key":"image-b39b38fe91280x672png"},{"children":[{"_type":"span","marks":[],"text":"People use these terms as if they mean the same thing, but they describe different jobs. Each one answers a different question, and knowing your question keeps you from buying the wrong tool.","_key":"bb91a4db6a6b"}],"_type":"block","style":"normal","_key":"91a9ce2172cd","markDefs":[]},{"children":[{"text":"Journey mapping visualizes the stages, personas, and touchpoints you expect buyers to move through. It answers one question: What do we think the journey looks like?","_key":"340202cd0812","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"513d4d275812","markDefs":[]},{"_type":"block","style":"normal","_key":"2d81562490a0","markDefs":[],"children":[{"text":"Journey analytics measures how people actually move through your website or app. It answers: Where do users go, and where do they drop off?","_key":"24b2c1e657ac","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Journey orchestration typically sends emails, ads, or tasks when a contact reaches a step you've defined. It answers: What should we send next?","_key":"9f35377135b3"}],"_type":"block","style":"normal","_key":"704300b7f571"},{"_type":"block","style":"normal","_key":"798656920ff8","markDefs":[],"children":[{"text":"Signal-based journey tracking pulls buyer signals from many sources and ties them to real people and accounts. It answers: Who's in market right now, and what should we do about it?","_key":"f82669b67fff","_type":"span","marks":[]}]},{"_key":"cb4908a796f9","rows":[{"_type":"tableRow","_key":"e79a945823b3","cells":["Category","What it does","Example tools","Best for","Limitation"]},{"_key":"4b17fbef1e8f","cells":["Diagramming and whiteboards","Gives you a visual canvas with journey templates","Miro, Lucidchart","Workshops and team alignment","Built for visual collaboration rather than live journey data"],"_type":"tableRow"},{"_type":"tableRow","_key":"fd4a299681a0","cells":["Dedicated journey mapping","Structures personas, stages, and steps","Smaply, UXPressia, TheyDo","CX and product teams documenting journeys","Oriented to CX and service design, with persona-level journeys rather than B2B account and buying-group signals"]},{"_key":"6f0e191cfed4","cells":["Journey analytics","Measures paths and drop-off across web and app","Adobe Customer Journey Analytics, Amplitude","Digital and product teams improving flows","Depends on the data you instrument and connect"],"_type":"tableRow"},{"_type":"tableRow","_key":"07c19e5457f2","cells":["Journey orchestration","Triggers campaigns along defined paths","Salesforce Marketing Cloud, HubSpot","Lifecycle marketing to known contacts","Primarily acts on contacts and paths you've defined"]},{"cells":["Signal-based journey tracking","Ties buyer signals to people and accounts","Common Room","B2B teams tracking real account journeys","Not built for drawing workshop diagrams"],"_type":"tableRow","_key":"e6d541ad54aa"}],"_type":"table"},{"children":[{"_type":"span","marks":[],"text":"These categories often stack rather than compete. A CX team might sketch in Miro, measure in Amplitude, and send campaigns from HubSpot, while marketing and sales prioritize accounts from live signals.","_key":"07a192d660fc"}],"_type":"block","style":"normal","_key":"7084220b78f4","markDefs":[]},{"_type":"block","style":"h2","_key":"0eff1cc9adfe","markDefs":[],"children":[{"_key":"865e9c246104","_type":"span","marks":[],"text":"Best Customer Journey Mapping Tools Compared"}]},{"_type":"block","style":"normal","_key":"dd359f173f8a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Here's a side-by-side look at popular customer journey mapping tools through a B2B lens. We've left out pricing because plans change often, so check each vendor's site for current details.","_key":"f03e713b44e3"}]},{"_type":"table","_key":"9af2d66b735e","rows":[{"_type":"tableRow","_key":"efc1ac3b01b7","cells":["Tool","Category","Best for","Watch out for"]},{"cells":["Miro","Diagramming","Collaborative journey workshops","Built for visual collaboration rather than live journey data"],"_type":"tableRow","_key":"de1642c4ace2"},{"cells":["Lucidchart","Diagramming","Polished journey diagrams and flowcharts","Built for visual collaboration rather than live journey data"],"_type":"tableRow","_key":"6dc9e99a101e"},{"cells":["Smaply","Dedicated journey mapping","Personas and journey maps with stages and steps","Oriented to CX and service design, with persona-level journeys"],"_type":"tableRow","_key":"b64d1a7f7162"},{"_key":"221e2798cd8e","cells":["UXPressia","Dedicated journey mapping","Personas and journey maps for CX teams","Oriented to CX and service design, with persona-level journeys"],"_type":"tableRow"},{"cells":["TheyDo","Journey management","Organizing many journeys across teams","Oriented to CX and service design, with persona-level journeys"],"_type":"tableRow","_key":"456579e7cb45"},{"cells":["Adobe Customer Journey Analytics","Journey analytics","Analyzing cross-channel journeys from connected data","Can require setup and data work"],"_type":"tableRow","_key":"cefeae025038"},{"_type":"tableRow","_key":"30abf9a0c775","cells":["Amplitude","Journey analytics","Product paths, funnels, and drop-off","Depends on the data you instrument and connect"]},{"cells":["Salesforce Marketing Cloud","Journey orchestration","Multistep campaigns for known contacts","Primarily acts on contacts and paths you've defined"],"_type":"tableRow","_key":"e443f04be7c9"},{"cells":["HubSpot","Journey orchestration","Workflows and lifecycle campaigns tied to its CRM","Primarily acts on contacts and paths you've defined"],"_type":"tableRow","_key":"cbd3ecffdd07"},{"_type":"tableRow","_key":"f2e665e0005b","cells":["Common Room","Signal-based journey tracking","Person- and account-level B2B buyer journeys","Not a whiteboard for workshop diagrams"]}]},{"_type":"block","style":"normal","_key":"122de4d4d5c4","markDefs":[],"children":[{"text":"Each tool on this list is built for a different core job. The question is which job matters most for your team right now, so here's a closer look at each group.","_key":"115419734cf5","_type":"span","marks":[]}]},{"children":[{"_key":"58a12e1ca90a","_type":"span","marks":[],"text":"Miro and Lucidchart"}],"_type":"block","style":"h3","_key":"edf02a4d1a37","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Miro and Lucidchart are visual collaboration tools, and both offer journey map templates. The ","_key":"8d51a82aeed0"},{"_type":"span","marks":["84153ffcd749"],"text":"Miro journey map templates","_key":"6fa9b6e17ca3"},{"_type":"span","marks":[],"text":" page calls a customer journey map \"a visual representation of your customer's experience.\" The ","_key":"7adff314f782"},{"_key":"1be02e85076f","_type":"span","marks":["765fab3df696"],"text":"Lucidchart journey map templates"},{"_type":"span","marks":[],"text":" page says: \"Use a template from our gallery to get a head start on your customer journey map.\"","_key":"06471b7e2a4c"}],"_type":"block","style":"normal","_key":"bea226311fa2","markDefs":[{"_type":"link","href":"https://miro.com/templates/customer-journey-maps/","_key":"84153ffcd749"},{"_key":"765fab3df696","_type":"link","href":"https://lucid.co/diagram/customer-journey-map"}]},{"children":[{"text":"They're great for workshops and for getting marketing, sales, and customer success to agree on the basics. The catch is that they're built for visual collaboration rather than live journey data. Typically, the map changes when someone edits it.","_key":"d7103c026ec6","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"7fd1eb1309f6","markDefs":[]},{"_key":"fd82af1582f2","markDefs":[],"children":[{"text":"If you're searching for free journey mapping tools to start a conversation, a whiteboard template is often the easiest first step. Check each vendor's current plans to see what's included.","_key":"42ae96550138","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"95e60d0f720d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Smaply, UXPressia, and TheyDo","_key":"6db6d72ed7de"}]},{"children":[{"_type":"span","marks":[],"text":"Smaply, UXPressia, and TheyDo are journey mapping software built for this specific job. Instead of a blank canvas, they give you structure for personas, stages, and steps.","_key":"cf5bee099607"}],"_type":"block","style":"normal","_key":"4a1d5c6c8e1d","markDefs":[]},{"markDefs":[{"_type":"link","href":"https://www.smaply.com/","_key":"4b171a7b385b"},{"_key":"478bd9fb5e2c","_type":"link","href":"https://uxpressia.com/"},{"_type":"link","href":"https://www.theydo.com/platform/journey-management","_key":"c64756c34778"}],"children":[{"_key":"d46742972d79","_type":"span","marks":[],"text":"The "},{"marks":["4b171a7b385b"],"text":"Smaply journey mapping platform","_key":"c558f1ee34e8","_type":"span"},{"_type":"span","marks":[],"text":" puts it plainly: \"Build reusable personas from flexible cards: goals, needs, quotes, even live metrics.\" The ","_key":"0186957d8238"},{"_key":"a45c8c404f1a","_type":"span","marks":["478bd9fb5e2c"],"text":"UXPressia journey mapping platform"},{"_type":"span","marks":[],"text":" makes a similar promise: \"Keep all your customer journey maps and personas in one place.\" TheyDo leans toward journey management, and the ","_key":"e23a827b436a"},{"text":"TheyDo journey management platform","_key":"206c106a98ec","_type":"span","marks":["c64756c34778"]},{"text":" says \"Customer journey phases and steps create a shared customer context.\"","_key":"35003cdb43b7","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"0179ababd5b5"},{"markDefs":[],"children":[{"text":"These tools fit teams that need a shared, documented view of the customer, and they can connect metrics and research evidence to the map. Our take: They're oriented to CX and service design with persona-level journeys, rather than built around B2B account and buying-group signals.","_key":"ae0fe8c16b5e","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"fd7dd6c97316"},{"_key":"1d43ab7cb75b","markDefs":[],"children":[{"_key":"7f61944e04b3","_type":"span","marks":[],"text":"Adobe Customer Journey Analytics and Amplitude"}],"_type":"block","style":"h3"},{"_key":"9bb0b256310c","markDefs":[],"children":[{"_key":"2d127ea14c47","_type":"span","marks":[],"text":"Adobe Customer Journey Analytics and Amplitude analyze how people move through the channels and products you connect. They typically show paths, funnels, and the steps where users drop off."}],"_type":"block","style":"normal"},{"children":[{"text":"The ","_key":"5fd913e9f4bd","_type":"span","marks":[]},{"marks":["73b462b50a88"],"text":"Adobe Customer Journey Analytics docs","_key":"66070e5dee27","_type":"span"},{"marks":[],"text":" describe pulling sources like websites, apps, call centers, and CRM \"into a single person-centric view.\" For account-level work, the ","_key":"746f1a833bf1","_type":"span"},{"_key":"2bcb1fb5bd21","_type":"span","marks":["8de21a7bb644"],"text":"Adobe CJA B2B edition"},{"text":" addresses the need to \"track all these interactions in a unified journey view.\" The ","_key":"e09f4dfb0c5e","_type":"span","marks":[]},{"_type":"span","marks":["10b26581efba"],"text":"Amplitude Journeys chart docs","_key":"13e4b4d2e9c6"},{"_type":"span","marks":[],"text":" promise analysis of \"how your users convert (or fail to convert) between key transitions in your product.\"","_key":"67c24c598895"}],"_type":"block","style":"normal","_key":"d2d2a23ceda0","markDefs":[{"_type":"link","href":"https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/understanding-customer-journey-analytics","_key":"73b462b50a88"},{"_type":"link","href":"https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-overview/cja-b2b/cja-b2b-edition","_key":"8de21a7bb644"},{"_type":"link","href":"https://amplitude.com/docs/analytics/charts/journeys/journeys-understand-paths","_key":"10b26581efba"}]},{"style":"normal","_key":"1a133258308e","markDefs":[],"children":[{"marks":[],"text":"For B2B teams, a few tradeoffs are worth knowing before you commit:","_key":"7a372125c540","_type":"span"}],"_type":"block"},{"style":"normal","_key":"0ceb33f02694","listItem":"bullet","markDefs":[],"children":[{"text":"Owned-channel strength:","_key":"9c6024e2356d","_type":"span","marks":["strong"]},{"marks":[],"text":" In our view, they shine on journeys through your website, app, and other systems you control.","_key":"734b3c667d99","_type":"span"}],"level":1,"_type":"block"},{"listItem":"bullet","markDefs":[],"children":[{"_key":"dff8214f083a","_type":"span","marks":["strong"],"text":"Data dependency:"},{"_type":"span","marks":[],"text":" They depend on the data you instrument and connect, so setup can require data work.","_key":"5ed856a7a785"}],"level":1,"_type":"block","style":"normal","_key":"8ec502a3c790"},{"_key":"d0e1e0fb77c1","listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"Off-site gaps:","_key":"0d194723c1d8","_type":"span"},{"_type":"span","marks":[],"text":" In our view, in most setups, research in places like communities and review sites falls outside that data.","_key":"d5d0465a22d6"}],"level":1,"_type":"block","style":"normal"},{"children":[{"text":"Salesforce Marketing Cloud and HubSpot","_key":"ce85e4ba47ee","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"ae975dd96d71","markDefs":[]},{"markDefs":[],"children":[{"text":"Salesforce Marketing Cloud and HubSpot handle journey orchestration. You define a path, like a guide download followed by a pricing page visit. Then the platform typically sends the next email or creates a task.","_key":"8add37eb9aec","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"43d033e74ca9"},{"markDefs":[{"_type":"link","href":"https://help.salesforce.com/s/articleView?language=en_US&id=mktg.mc_journeys_and_automations.htm&type=5","_key":"09d940030644"},{"_type":"link","href":"https://knowledge.hubspot.com/workflows/create-workflows","_key":"98d3e0ea2b20"}],"children":[{"_type":"span","marks":[],"text":"The ","_key":"f51c919efc14"},{"text":"Salesforce Journey Builder docs","_key":"df27f309a035","_type":"span","marks":["09d940030644"]},{"_key":"73b5e5b4095a","_type":"span","marks":[],"text":" describe a tool to \"design and automate campaigns that guide customers through their journey with a brand.\" On the HubSpot side, the "},{"text":"HubSpot workflows documentation","_key":"75a9da1ac039","_type":"span","marks":["98d3e0ea2b20"]},{"_type":"span","marks":[],"text":" explains how to \"send marketing emails, follow up on sales tasks, and manage ticket status, and more.\"","_key":"bf4a6cd3894e"}],"_type":"block","style":"normal","_key":"16631f3a4415"},{"children":[{"marks":[],"text":"That's useful for lifecycle marketing at scale. The limit is that they primarily act on contacts and paths you've defined. In our view, buyers who aren't in your database yet are generally harder to reach.","_key":"7b627d54c7ff","_type":"span"}],"_type":"block","style":"normal","_key":"654805524bee","markDefs":[]},{"markDefs":[],"children":[{"text":"Common Room","_key":"b0d3f0f5feff","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"e4452a106695"},{"markDefs":[{"_type":"link","href":"https://www.commonroom.io/docs/signals/","_key":"3be6c7b808e2"},{"_key":"c6986c43f302","_type":"link","href":"https://www.commonroom.io/product/signals/"}],"children":[{"_type":"span","marks":[],"text":"Common Room takes a different approach to B2B customer journey mapping. The ","_key":"9e9a49bb58ad"},{"marks":["3be6c7b808e2"],"text":"Common Room signals overview","_key":"82dabe977a58","_type":"span"},{"_type":"span","marks":[],"text":" explains how the platform brings together \"social, business, product, CRM, customer data, and more.\" Those ","_key":"e178ef642ecf"},{"_type":"span","marks":["c6986c43f302"],"text":"unified buying signals","_key":"0fdfc4117392"},{"_type":"span","marks":[],"text":" come from dozens of out-of-the-box signals and \"50+ native signal integrations.\"","_key":"a847b496ea66"}],"_type":"block","style":"normal","_key":"faedc3f31527"},{"style":"normal","_key":"d1f898d21d05","markDefs":[{"_key":"83aafb841873","_type":"link","href":"https://www.commonroom.io/product/person-360/"}],"children":[{"_key":"0ebfeaf54dee","_type":"span","marks":[],"text":"Its "},{"_type":"span","marks":["83aafb841873"],"text":"identity resolution engine","_key":"a1782d19aceb"},{"text":", Person360, ties that activity to real people and accounts. Identity resolution means matching scattered activity, like an anonymous web visit and a LinkedIn comment, to the same person.","_key":"3e790d7e00c4","_type":"span","marks":[]}],"_type":"block"},{"children":[{"text":"Common Room website visitor identification","_key":"ce13624dcc29","_type":"span","marks":["14f7ea7aef20"]},{"_type":"span","marks":[],"text":" adds another layer, letting you \"see and score the people and organizations behind web visits.\" That makes buying-group activity visible: You can see which people at an account are engaged and what they're looking at.","_key":"384638029de0"}],"_type":"block","style":"normal","_key":"4376e993f613","markDefs":[{"href":"https://www.commonroom.io/product/web-visitor-identification/","_key":"14f7ea7aef20","_type":"link"}]},{"style":"normal","_key":"874692b0b35d","markDefs":[{"_key":"7a138ea38130","_type":"link","href":"https://www.commonroom.io/product/roomie-ai/"},{"_key":"f2cfd2b00965","_type":"link","href":"https://www.commonroom.io/blog/scale-hyper-targeted-personalization-customer-journey-graph/"}],"children":[{"_type":"span","marks":[],"text":"From there, ","_key":"3d0aa60ac436"},{"_key":"79c686f22f75","_type":"span","marks":["7a138ea38130"],"text":"Common Room RoomieAI agents"},{"text":" flag the highest-priority buyer activity and show your team who to engage, what changed, and what to do next. We've written about using a ","_key":"09b3c482206f","_type":"span","marks":[]},{"marks":["f2cfd2b00965"],"text":"customer journey graph","_key":"14ba212a652f","_type":"span"},{"_type":"span","marks":[],"text":" to follow each person's path and personalize outreach at scale.","_key":"b9547927a23d"}],"_type":"block"},{"children":[{"marks":[],"text":"The goal is to turn the activity you already have into clear next steps for a specific person or account. Here's the honest limit: Common Room isn't a whiteboard for workshop diagrams. Pair it with Miro or Lucidchart when you need a visual map for a stakeholder session.","_key":"e096818c8d54","_type":"span"}],"_type":"block","style":"normal","_key":"0387fe3827cb","markDefs":[]},{"markDefs":[],"children":[{"_key":"3f81a2195ce4","_type":"span","marks":[],"text":"How to Choose the Right Customer Journey Tool"}],"_type":"block","style":"h2","_key":"a679141866f5"},{"children":[{"marks":[],"text":"The right tool depends less on its feature list and more on the decision you need it to support. Use this checklist to compare options before you sign anything.","_key":"c73862a0c5ed","_type":"span"}],"_type":"block","style":"normal","_key":"3426adc991b3","markDefs":[]},{"_type":"block","style":"normal","_key":"d0412782847c","listItem":"bullet","markDefs":[],"children":[{"_key":"730808550dfe","_type":"span","marks":["strong"],"text":"Define the decision:"},{"_key":"0b0b5f70793a","_type":"span","marks":[],"text":" Write down what the map should help someone decide, such as which accounts sales calls this week."}],"level":1},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Check person and account level:","_key":"0707f323353e"},{"marks":[],"text":" Confirm the tool shows which people at which accounts are active, beyond anonymous sessions.","_key":"6130f204d6a0","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"9556a4806e70"},{"children":[{"text":"Look for off-site coverage:","_key":"ce86c2d8eb30","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":" Ask whether it sees community, social, review site, and product signals in addition to your website.","_key":"d0e734265e33"}],"level":1,"_type":"block","style":"normal","_key":"d2b33dd92cb3","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"43a8008c9c3c","listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"Confirm it stays current:","_key":"965b1712ab89","_type":"span"},{"text":" Make sure the journey updates automatically as buyers act, without waiting for a quarterly workshop.","_key":"8ec798df6559","_type":"span","marks":[]}],"level":1,"_type":"block"},{"style":"normal","_key":"2ac6dac9d2c2","listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"Connect stages to owners:","_key":"4510e831addf","_type":"span"},{"_type":"span","marks":[],"text":" Give each stage an owner and a clear next step the tool can trigger or suggest.","_key":"7be9e1deadd1"}],"level":1,"_type":"block"},{"children":[{"_type":"span","marks":["strong"],"text":"Verify CRM integration:","_key":"4b4d16c460f1"},{"_key":"767fc4ff9478","_type":"span","marks":[],"text":" Check that it syncs with Salesforce or HubSpot so reps see insights where they already work."}],"level":1,"_type":"block","style":"normal","_key":"5e24097e0de2","listItem":"bullet","markDefs":[]},{"children":[{"_type":"span","marks":["strong"],"text":"Pilot one journey:","_key":"320d4f842cae"},{"text":" Test the tool on a single journey, such as new-customer evaluation, before you roll it out widely.","_key":"eacfaa9c1cce","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"cdd825849e8c","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"c33cb62bf75c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"If a tool checks the first three boxes but not the rest, it can still help with analysis. It just won't change what your team does on Monday morning.","_key":"6b99e544700b"}],"_type":"block"},{"style":"h2","_key":"6d08e16c7050","markDefs":[],"children":[{"text":"How to Map a B2B Customer Journey With Real Signals","_key":"5b86fb826a69","_type":"span","marks":[]}],"_type":"block"},{"_key":"image-8dc1977721280x672png","asset":{"_id":"image-faac454f33b4e04ff6289f30f60d7fc8dc197772-1280x672-png","_type":"sanity.imageAsset","_rev":"97IJmT4f18M5j5CBF0M2hg","_createdAt":"2026-10-08T15:34:32Z","_updatedAt":"2026-10-08T15:34:32Z","originalFilename":"image.png","url":"https://cdn.sanity.io/images/vt347z5x/production/faac454f33b4e04ff6289f30f60d7fc8dc197772-1280x672.png","uploadId":"81351414dd14661e85887e131dad4b90bddebac0","sha1hash":"faac454f33b4e04ff6289f30f60d7fc8dc197772","size":550377,"path":"images/vt347z5x/production/faac454f33b4e04ff6289f30f60d7fc8dc197772-1280x672.png","extension":"png","metadata":{"lqip":"data:image/png;base64,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","dimensions":{"width":1280,"aspectRatio":1.9047619047619047,"height":672,"_type":"sanity.imageDimensions"},"isOpaque":true,"blurHash":"M7Qd0|%Mxa%Mxb~DofWVoMW:.RoMjZkBWB","_type":"sanity.imageMetadata","thumbHash":"+ucBBIKYmJiJh3ePiHanf3f5OA==","palette":{"lightVibrant":{"background":"#95ecd4","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000","population":0.26},"darkVibrant":{"title":"#fff","population":0,"background":"#196a52","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"lightMuted":{"title":"#fff","population":0.86,"background":"#b8c8c5","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"vibrant":{"population":1.23,"background":"#31c99c","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff"},"dominant":{"foreground":"#000","title":"#fff","population":1.23,"background":"#31c99c","_type":"sanity.imagePaletteSwatch"},"_type":"sanity.imagePalette","darkMuted":{"background":"#373a39","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0.18},"muted":{"foreground":"#fff","title":"#fff","population":0.1,"background":"#57b197","_type":"sanity.imagePaletteSwatch"}},"hasAlpha":false},"mimeType":"image/png","assetId":"faac454f33b4e04ff6289f30f60d7fc8dc197772","filename":"image.png","width":1280,"height":672,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/faac454f33b4e04ff6289f30f60d7fc8dc197772-1280x672.png?rect=416,0,448,672&w=%width%&h=%height%&q=80","id":"image-faac454f33b4e04ff6289f30f60d7fc8dc197772-1280x672-png","children":[],"parent":null},"_type":"mainImage","alt":"Five-step loop: goalposts, signals, resolve, prioritize, review"},{"children":[{"text":"You don't need a perfect map to start. Emily Kramer of MKT1 shared practical ","_key":"9010a34b19a2","_type":"span","marks":[]},{"marks":["134155a8381a"],"text":"customer journey mapping basics","_key":"018977b51347","_type":"span"},{"_type":"span","marks":[],"text":" on the Common Room blog.","_key":"bd0ab7b37594"}],"_type":"block","style":"normal","_key":"5a3d3d2b64af","markDefs":[{"_type":"link","href":"https://www.commonroom.io/blog/long-live-the-marketing-funnel/","_key":"134155a8381a"}]},{"children":[{"marks":[],"text":"\"Just start by knowing what the goalposts are, what's happening at each of them, who's owning them [...],\" Emily said. Here's a five-step method that builds on that advice and keeps the map tied to what buyers actually do.","_key":"510187500edc","_type":"span"}],"_type":"block","style":"normal","_key":"5cd8a80b8b52","markDefs":[]},{"_type":"block","style":"normal","_key":"c3aa6cbebf38","listItem":"number","markDefs":[],"children":[{"text":"Set goalposts and owners:","_key":"c63ada599566","_type":"span","marks":["strong"]},{"marks":[],"text":" Define each stage, what moves an account into it, and which team owns it.","_key":"4889b7cae740","_type":"span"}],"level":1},{"markDefs":[],"children":[{"marks":["strong"],"text":"List signals per stage:","_key":"7534e92782a5","_type":"span"},{"text":" Write down the buyer signals that show an account has reached each stage.","_key":"162ed6a48c0c","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"06c1a629451b","listItem":"number"},{"listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Resolve signals to people and accounts:","_key":"0be8887127b7"},{"marks":[],"text":" Match activity to real people, then roll it up to accounts so you see whole buying groups.","_key":"15ee4428a1f2","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"5a9357a1d280"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Score and prioritize:","_key":"6779c9e41d47"},{"_type":"span","marks":[],"text":" Rank accounts by fit and stage signals so each team knows where to focus first.","_key":"58c5b8904a72"}],"level":1,"_type":"block","style":"normal","_key":"b624e64769ce","listItem":"number"},{"level":1,"_type":"block","style":"normal","_key":"c34edeef0f05","listItem":"number","markDefs":[],"children":[{"_key":"9d4e18a01294","_type":"span","marks":["strong"],"text":"Review and update:"},{"_type":"span","marks":[],"text":" Check the map monthly against won and lost deals, and drop signals that don't predict progress.","_key":"7333359ee949"}]},{"style":"normal","_key":"ce827dfe6560","markDefs":[],"children":[{"text":"Step two is where most teams get stuck. It helps to start with a short list of signals for each stage of an account-level journey, then refine it as you learn:","_key":"6c86b76cf39e","_type":"span","marks":[]}],"_type":"block"},{"listItem":"bullet","markDefs":[],"children":[{"_key":"c1bc03fc059e","_type":"span","marks":["strong"],"text":"Anonymous research:"},{"marks":[],"text":" Repeat visits to pricing or docs pages, AI chatbot referrals, and G2 review activity","_key":"f6da55197a74","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"07a06eea93b9"},{"_type":"block","style":"normal","_key":"b721127aa8a9","listItem":"bullet","markDefs":[],"children":[{"text":"Evaluation:","_key":"ae9526795fbe","_type":"span","marks":["strong"]},{"_key":"577c4b61198a","_type":"span","marks":[],"text":" Free trial sign-ups, community questions, and demo page visits from several people at one account"}],"level":1},{"style":"normal","_key":"064cb6bd9713","listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"Buying group expansion:","_key":"e3cbee9148c0","_type":"span"},{"text":" New people from the account joining the research, such as a finance or security lead","_key":"75e766c984b3","_type":"span","marks":[]}],"level":1,"_type":"block"},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Onboarding:","_key":"863a44f37cdc"},{"marks":[],"text":" Product activation milestones, support questions, and new users your champion invites (your champion is the internal advocate for your product)","_key":"b362a345f11a","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"283de6ca82f3"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Expansion and renewal:","_key":"1339d3198b34"},{"marks":[],"text":" Usage growth, new teams adopting, champion job changes, and hiring for related roles","_key":"34e4571eea41","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"8d22e3df29f1","listItem":"bullet"},{"_key":"b934b9a152f9","markDefs":[],"children":[{"text":"None of these signals takes a workshop to spot. They take a system that collects them, ties them to the right account, and keeps the journey current without someone redrawing it.","_key":"ac5c644a2293","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"children":[{"_key":"8e3f5f71602e","_type":"span","marks":[],"text":"Turn the Journey Into Action"}],"_type":"block","style":"h2","_key":"42e77ce01490","markDefs":[]},{"_key":"0d3eee97eafb","markDefs":[],"children":[{"_key":"2d2a8c066fc3","_type":"span","marks":[],"text":"A journey map earns its keep when it tells a rep or marketer what to do next. Otherwise, it's a nicely formatted guess."}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"84c4aa3ea52b","markDefs":[{"_key":"3beda19872a6","_type":"link","href":"https://www.commonroom.io/blog/account-prioritization/"}],"children":[{"text":"The practical move is ","_key":"31432e9f32a8","_type":"span","marks":[]},{"text":"signal-based account prioritization","_key":"81991ad390d9","_type":"span","marks":["3beda19872a6"]},{"_key":"6ed303a076dd","_type":"span","marks":[],"text":", which ranks accounts by fit and by the journey-stage signals they show right now. That gives marketing and sales one shared list in place of another debate about lead quality."}]},{"style":"normal","_key":"716c14ab5948","markDefs":[],"children":[{"_key":"3348406bad39","_type":"span","marks":[],"text":"Here's what that looks like for each team:"}],"_type":"block"},{"_key":"0d824104a428","listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"For marketing:","_key":"168601d5e22e","_type":"span"},{"marks":[],"text":" Shift spend toward accounts with active buying-group signals, and tailor campaigns to their current stage.","_key":"3dc42d17bfef","_type":"span"}],"level":1,"_type":"block","style":"normal"},{"style":"normal","_key":"389a2f974db0","listItem":"bullet","markDefs":[],"children":[{"text":"For sales:","_key":"dcf3a3842691","_type":"span","marks":["strong"]},{"marks":[],"text":" Reach out when several people at an account show evaluation signals, with context on what they researched.","_key":"59c0b43e6add","_type":"span"}],"level":1,"_type":"block"},{"_key":"851679560ecd","listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"For customer success:","_key":"598db25f4b27","_type":"span"},{"_key":"ce0be6eb1086","_type":"span","marks":[],"text":" Flag expansion signals, like new teams adopting, and risk signals, like a champion leaving."}],"level":1,"_type":"block","style":"normal"},{"_key":"74113105d934","markDefs":[{"href":"https://www.commonroom.io/customers/celerdata-optimized-go-to-market/","_key":"a71b2a57d906","_type":"link"}],"children":[{"_type":"span","marks":[],"text":"CelerData, a Common Room customer, is one example of a team acting on buyer signals. Year over year, ","_key":"3f2711b7d2ff"},{"marks":["a71b2a57d906"],"text":"CelerData's signal-sourced pipeline","_key":"550b1b4d1f5c","_type":"span"},{"_key":"abe118244015","_type":"span","marks":[],"text":" has increased 75%."}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"fe0040132af8","markDefs":[{"_type":"link","href":"https://commonroom.io/demo/","_key":"192cfd8ddb8f"}],"children":[{"_key":"e627dfe74366","_type":"span","marks":[],"text":"If your map lives in a slide deck and your buyers live everywhere else, see what a signal-based journey looks like for your accounts. "},{"_type":"span","marks":["192cfd8ddb8f"],"text":"Request a demo","_key":"3b4b96d9ff41"},{"marks":[],"text":" to see how Common Room turns buyer signals into prioritized next steps.","_key":"9fc0246a01a1","_type":"span"}]},{"markDefs":[],"children":[{"marks":[],"text":"FAQs About Customer Journey Mapping Tools","_key":"80a75ac0607c","_type":"span"}],"_type":"block","style":"h2","_key":"a0e62bf013a6"},{"markDefs":[],"children":[{"marks":[],"text":"What Is the Best Tool for Customer Journey Mapping?","_key":"99d719998e4f","_type":"span"}],"_type":"block","style":"h3","_key":"bba628ccd226"},{"_type":"block","style":"normal","_key":"18b341d74f1a","markDefs":[],"children":[{"marks":[],"text":"The best customer journey mapping tool depends on the job, since whiteboards like Miro suit workshops and analytics tools like Amplitude measure digital behavior. B2B teams that need real account journeys should look at signal-based platforms like Common Room.","_key":"399795df43b1","_type":"span"}]},{"style":"h3","_key":"c1f03d6a368c","markDefs":[],"children":[{"text":"Journey Mapping Tool vs. Diagramming Tool: What's the Difference?","_key":"ffc03286a405","_type":"span","marks":[]}],"_type":"block"},{"_key":"76f9402166a1","markDefs":[],"children":[{"_key":"9904ccc78812","_type":"span","marks":[],"text":"A diagramming tool gives you a blank canvas and templates for drawing any visual, including journey maps. A journey mapping tool comes with built-in structure for personas, stages, and touchpoints."}],"_type":"block","style":"normal"},{"_key":"bcf8368cb4a4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"What Are Examples of CX Tools for Journey Mapping?","_key":"055a4a8d9490"}],"_type":"block","style":"h3"},{"children":[{"text":"Common examples include Smaply, UXPressia, and TheyDo for journey mapping, plus Adobe Customer Journey Analytics and Amplitude for journey analytics. You can also use Miro or Lucidchart for early workshops.","_key":"b40e989d60be","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"f85f3e3f5257","markDefs":[]},{"style":"h3","_key":"bd6620453239","markDefs":[],"children":[{"text":"What Is an AI Customer Journey Map?","_key":"643c7af8bd45","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_key":"ac8369cf244a","_type":"span","marks":[],"text":"An AI customer journey map uses AI to build and update the journey from real data, like web visits and product usage. Stronger versions also suggest next steps for specific people or accounts."}],"_type":"block","style":"normal","_key":"63f4eb8f6a87"},{"_key":"ff584444e44a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Are There Free Journey Mapping Tools?","_key":"f3219c9a2c2f"}],"_type":"block","style":"h3"},{"style":"normal","_key":"71099783d1f5","markDefs":[],"children":[{"marks":[],"text":"Yes. Some whiteboard and journey mapping tools offer free plans or templates. Check each vendor's current plans, since what's included can change.","_key":"6c7a64edc5e3","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"How Often Should You Update a Journey Map?","_key":"d6b17fddf8ba"}],"_type":"block","style":"h3","_key":"67c11ee49519"},{"_type":"block","style":"normal","_key":"d1e395b5d4b8","markDefs":[],"children":[{"marks":[],"text":"Review a static map at least once a quarter, since buyer behavior and channels shift quickly. Signal-based journeys update as buyers act, so your reviews can focus on whether the signals still predict progress.","_key":"5a1cfbca1c74","_type":"span"}]},{"_type":"block","style":"h3","_key":"e19508769607","markDefs":[],"children":[{"text":"Why Do Most Journey Maps Fail to Drive Change?","_key":"aadff5f81e30","_type":"span","marks":[]}]},{"children":[{"_type":"span","marks":[],"text":"Most journey maps become artifacts because teams build them once, never connect them to live data, and don't assign owners or next steps. A map drives change when it updates from real signals and tells someone what to do.","_key":"b578252a1e58"}],"_type":"block","style":"normal","_key":"228433b03abe","markDefs":[]}],"authors":[],"promo":null,"relatedPosts":[{"_type":"post","id":"-dca36e2f-d1b5-56b6-92ce-aeff68cbf895","_id":"4c088377-6e0e-4860-aa4a-d3acb7c3fddd","publishedAt":"2026-10-08T15:34:18.915Z","_createdAt":"2026-10-08T15:34:35Z","_updatedAt":"2026-10-09T15:16:46Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-60c116db9c5763319716c4fd8c006701d913f039-1280x672-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":672,"width":1280,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Sales pipeline, forecast, and buyer signal analytics illustration"},"title":"Best Sales Analytics Tools: How to Compare Pipeline, Forecast, and Signal Analytics ","_rawExcerpt":[{"style":"normal","_key":"5afca3b1b03d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Most sales dashboards tell you what already happened, but the best sales analytics tools help you decide what to do next. This guide breaks down five categories of sales analytics software, compares eight top tools for 2026, and shows how to evaluate them with your own pipeline before you buy.","_key":"2b7a7066d72b"}],"_type":"block"}],"readingTimeInMinutes":16,"slug":{"current":"best-sales-analytics-tools"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-a239b953-c62f-5b77-93f5-16127e2baad4","_id":"0f1c3288-8833-4e8b-9bee-2c45bff59a56","publishedAt":"2026-10-08T15:34:18.972Z","_createdAt":"2026-10-08T15:34:33Z","_updatedAt":"2026-10-09T15:15:00Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"a2e0ebc4-9fbf-4316-bc12-f4a458c3782d","title":"Templates & Guides","titlePublic":null,"slug":{"current":"guides"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4299dd53d6f066b23d9bbeac1a56a7f33dc7550b-1200x624-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":624,"width":1200,"aspectRatio":1.9230769230769231}}},"layout":null,"alt":"Signpost with one highlighted path leading to a closed deal"},"title":"Sales Methodologies: How to Choose the Right Framework for Your Deals","_rawExcerpt":[{"style":"normal","_key":"156018799fcb","markDefs":[],"children":[{"marks":[],"text":"Not all sales methodologies solve the same problem—this guide breaks down MEDDPICC, SPIN, Challenger, Sandler, BANT, and Solution Selling so you can match the right framework to your deal size, sales cycle, and buying group. It also shows how buyer signals and strong operational habits turn a methodology from CRM busywork into a system that actually helps reps close deals.","_key":"79291a8f26e0","_type":"span"}],"_type":"block"}],"readingTimeInMinutes":15,"slug":{"current":"sales-methodologies"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cf077deb-cdf1-54b7-b27d-d4727571e7e0","_id":"78de66c6-ff4d-4388-a71c-c3e0ab6583de","publishedAt":"2026-10-08T15:34:18.830Z","_createdAt":"2026-10-08T15:34:32Z","_updatedAt":"2026-10-09T15:13:26Z","categories":[{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"c9b18e74-0bd8-4e62-9174-cb6014a157d3","title":"Find New Contacts","titlePublic":null,"slug":{"current":"find-new-contacts"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4e6f2577fd98d17f53eb1f90139ecbc97f153916-1200x624-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":624,"width":1200,"aspectRatio":1.9230769230769231}}},"layout":null,"alt":"Stack of verified B2B contact cards connected to a trusted buyer profile"},"title":"The Best B2B Contact Database Is the One Your Reps Actually Trust","_rawExcerpt":[{"_type":"block","style":"normal","_key":"6244292448f7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The best B2B contact database isn’t the biggest, it’s the one your reps trust to be accurate, deduplicated, and synced to the CRM. This guide breaks down how to evaluate vendors by coverage, freshness, compliance, and buyer signals so you can choose a system that tells reps who to contact now.","_key":"d2ad18999fca"}]}],"readingTimeInMinutes":14,"slug":{"current":"best-b2b-contact-database"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-ee5633b4-4e8c-55b7-ae69-767d267a5cb0","_id":"47c288c3-eb99-49f6-b5d8-c477888324b6","publishedAt":"2026-10-08T15:34:18.874Z","_createdAt":"2026-10-08T15:34:31Z","_updatedAt":"2026-10-09T15:15:53Z","categories":[{"_id":"899d4415-b5d6-409d-b9a6-cff85d4ddf28","title":"Competitive Takeout","titlePublic":null,"slug":{"current":"competitive-takeout"},"status":"hidden"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-61e29f0b6ec160796f0757cb0783fcbda239b2a8-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Competitor activity signals connecting to a verified buyer"},"title":"Best Competitive Intelligence Platform: How to Choose the Right Tool ","_rawExcerpt":[{"style":"normal","_key":"8866ce513127","markDefs":[],"children":[{"marks":[],"text":"Choosing the best competitive intelligence platform in 2026 means matching the tool to the job, from competitor monitoring and battlecards to buyer-level signals that show who’s evaluating rivals right now. This guide breaks down the main CI categories, key evaluation criteria, and why delivery into reps’ workflows matters more than data volume.","_key":"6e8f0a4cf199","_type":"span"}],"_type":"block"}],"readingTimeInMinutes":12,"slug":{"current":"best-competitive-intelligence-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-afb50ed4-2ff7-5871-8215-834513ddcf2d","_id":"0db3f605-2a87-474d-a6d5-de7f0f858b6d","publishedAt":"2026-09-30T20:07:20.742Z","_createdAt":"2026-09-30T20:07:33Z","_updatedAt":"2026-10-05T22:57:19Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-46efd07413c38c4194ab451a0f131c98a20ff0eb-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Phone at the center of buying-signal rings connecting to a found prospect"},"title":"Cold Calling: The Intent-Based Approach That Actually Books Meetings","_rawExcerpt":[{"markDefs":[],"children":[{"marks":[],"text":"Cold calling still works—if you stop dialing static lists and start calling prospects when real buying signals appear. This guide shows SDRs how to build signal-based call queues, open with relevance, handle objections, and turn more conversations into booked meetings.","_key":"5bfd550dbbca","_type":"span"}],"_type":"block","style":"normal","_key":"7a8cc1ec2cb2"}],"readingTimeInMinutes":15,"slug":{"current":"cold-calling"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d00fc283-f893-5311-89e5-a2e6bf5ca0d7","_id":"8c35baf2-4b93-469f-ac12-9f905300521a","publishedAt":"2026-09-30T19:40:33.733Z","_createdAt":"2026-09-30T19:40:51Z","_updatedAt":"2026-10-07T19:49:47Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2cad81ca8ed871a4b0e9f134073453c8a77a61ed-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Target account rings connected to a single identified buyer"},"title":"Best ABM Platform: How to Choose the Right Account-Based Marketing Software","_rawExcerpt":[{"_key":"343ca5f744cf","markDefs":[],"children":[{"marks":[],"text":"Choosing the best ABM platform in 2026 isn’t about finding a single winner—it’s about matching the right tool to your GTM motion, sales workflow, and signal needs. This guide breaks down the leading ABM categories and vendors, and explains why teams increasingly need person-level insights, not just account scores, to turn intent into pipeline.","_key":"eb19a5b965b5","_type":"span"}],"_type":"block","style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"best-abm-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-ee5283d8-dd48-5e1c-8adb-001480e32f4f","_id":"ca9645ed-1e78-4305-8191-914cfeb4dee6","publishedAt":"2026-09-30T19:40:33.803Z","_createdAt":"2026-09-30T19:40:48Z","_updatedAt":"2026-09-30T22:37:26Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"07c9052b-614c-49d8-9904-46d83ef59437","title":"Personalize Outreach","titlePublic":null,"slug":{"current":"personalize-outreach"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e86ce7fd9d5c630c0c6d28cfcdf59c2db18de067-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Illustration of many generic emails filtered through a buying-signal badge into one relevant email for the right buyer"},"title":"Best AI Email Tools for Cold Email and Sales Outreach","_rawExcerpt":[{"_key":"320e1f5915c3","_type":"block","children":[{"_key":"b88c7c3fa95e","_type":"span","marks":[],"text":"In 2026, the best AI email tools don’t just write polished cold emails—they use real buying signals to decide who to contact, when to reach out, and how to personalize at scale. This guide compares the top platforms across cold email, sales engagement, AI SDRs, and signal-triggered outreach so teams can choose the right tool without adding to the noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":15,"slug":{"current":"best-ai-email-tools-for-cold-email-and-sales-outreach"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-6fb8617a-acd1-5683-afed-c5d4a1210583","_id":"b4aa25b9-dc21-4576-b324-cc2208aec5d9","publishedAt":"2026-09-30T19:40:33.747Z","_createdAt":"2026-09-30T19:40:47Z","_updatedAt":"2026-09-30T22:34:59Z","categories":[{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"4920f7cd-102e-4242-906b-df3e675956fd","title":"Convert High Intent Web Traffic","titlePublic":null,"slug":{"current":"convert-high-intent-web-traffic"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-86415a86b1655962c8ce5f091c60b8a0b97e2068-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Anonymous website visitors being identified as real people and routed to a conversation"},"title":"Best Website Visitor Identification Tool: How to Compare Your Options","_rawExcerpt":[{"_key":"33a809d49a27","_type":"block","children":[{"_key":"0b93ad326847","_type":"span","marks":[],"text":"Most visitor identification tools stop at telling you which company visited your site, but this guide explains why the best options identify actual people, route alerts fast, and turn traffic into pipeline. It breaks down how the tech works, compares 10 leading tools for 2026, and shows how to choose the right fit based on your team, traffic, and compliance needs."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"best-website-visitor-identification-tool"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-2114ab39-0787-5a29-939a-c7b5a81ad90e","_id":"6a94ae1c-c376-47e8-9578-73e6cf9e5c1e","publishedAt":"2026-09-30T19:40:33.710Z","_createdAt":"2026-09-30T19:40:47Z","_updatedAt":"2026-09-30T22:35:51Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e382e3762479ce6dd6569b250ae47d134a75fcb5-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Buyer signals on concentric rings leading to one identified buyer"},"title":"Best Sales Intelligence Platform: How to Compare the Top Options","_rawExcerpt":[{"_key":"9e68a56fef96","_type":"block","children":[{"_key":"c4e8c389e327","_type":"span","marks":[],"text":"Choosing a sales intelligence platform in 2026 takes more than comparing database size—it’s about finding the tool that surfaces real buyer signals, pinpoints who’s in-market, and turns insight into action fast. This guide breaks down the key evaluation criteria, compares seven leading platforms, and shows how to pick the right fit for your sales motion."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":17,"slug":{"current":"best-sales-intelligence-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-7fe9fba6-ab45-5b69-80b4-0becdcbdd1bf","_id":"545d663b-3138-4cda-b645-c4214f950ead","publishedAt":"2026-09-30T17:34:42.272Z","_createdAt":"2026-09-30T17:34:56Z","_updatedAt":"2026-09-30T17:39:46Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a540c818cd4067bdf54ba1537f88beaac53f679f-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"A black box opening to reveal the buyer signals behind a lead score"},"title":"How to Escape the Lead Scoring Black Box","_rawExcerpt":[{"_key":"32274707a167","_type":"block","children":[{"_key":"1d875c451b52","_type":"span","marks":[],"text":"Black-box lead scores fail when reps can’t see what’s behind the number. This article shows how transparent, explainable scoring—built around visible fit, intent, and timing signals—turns vague rankings into actions sales teams actually trust and use."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"lead-scoring-transparency"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-e9007a4d-aee8-59d5-939d-a8a31c18fbbe","_id":"8adab23c-31cb-423f-a4ad-8ff208e71cad","publishedAt":"2026-09-24T18:25:03.550Z","_createdAt":"2026-09-24T18:25:15Z","_updatedAt":"2026-09-24T18:48:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-00846ad0fbdf5ac125f3bb88ce8748a75f24f56a-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Scattered buyer signals converging into one unified person-level view"},"title":"B2B Lead Intelligence Software: How to Choose the Right Platform","_rawExcerpt":[{"_key":"3dc9bac6a7d5","_type":"block","children":[{"_key":"12503553c305","_type":"span","marks":[],"text":"B2B lead intelligence software helps revenue teams spot in-market buyers before they ever fill out a form—but choosing the right platform means looking beyond static contact data to real-time signals, identity resolution, and AI-ready context. This guide breaks down how these tools work, what features matter most, and how to evaluate the best options for your sales motion, budget, and region."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"b2b-lead-intelligence-software"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-644636a2-f4c5-5e0c-94fd-8b5f2bbcff80","_id":"5878fb05-29fa-4116-a438-f2c151b429f0","publishedAt":"2026-09-24T18:24:33.872Z","_createdAt":"2026-09-24T18:24:54Z","_updatedAt":"2026-09-24T22:22:57Z","categories":[{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"1da98b8c-b91d-4993-8966-702014334dfc","title":"Article","titlePublic":null,"slug":{"current":"article"},"status":"review"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-61883c0bee85d5ce814220c76ab06416e16a3692-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Scattered, duplicate contact records being unified into one clean, verified profile"},"title":"How to Choose a Data Enrichment Company ","_rawExcerpt":[{"_key":"5e481aa85718","_type":"block","children":[{"_key":"0c8cc16e3753","_type":"span","marks":[],"text":"Choosing a data enrichment company in 2026 is no longer about buying more records — it’s about giving your CRM and AI systems trustworthy, deduplicated buyer data they can actually act on. This guide breaks down the eight criteria that matter most, from coverage and match rates to identity resolution and AI-readiness, so you can shortlist vendors that improve your stack instead of adding more cleanup work."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"how-to-choose-a-data-enrichment-company"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-5d244d60-1c97-5afd-8075-b580e34fe863","_id":"a4681ec0-6d6d-4b85-887a-f345a6d4a563","publishedAt":"2026-09-24T18:24:33.903Z","_createdAt":"2026-09-24T18:24:49Z","_updatedAt":"2026-09-24T18:50:34Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b7a2a23be590e01a3aa3c414c781db3b3917945-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Signal radar resolving buyer signals to a single identified person"},"title":"Outbound Prospecting Tools: How to Build an Intent-Based Stack","_rawExcerpt":[{"_key":"6ba1d9b8995a","_type":"block","children":[{"_key":"eb714a4f2d56","_type":"span","marks":[],"text":"Outbound prospecting in 2026 isn’t about bigger contact lists—it’s about building a connected, signal-based stack that helps reps spot in-market buyers, resolve them to the right person, and act fast. This guide breaks down the five core tool categories and explains why signal quality, prioritization, and integration matter more than raw database size."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"outbound-prospecting-tools"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8954baac-fb8f-50ac-992f-85690e633aaf","_id":"c391dc2f-2a4f-4d1b-9205-7f8d611a84c9","publishedAt":"2026-09-24T18:24:33.790Z","_createdAt":"2026-09-24T18:24:47Z","_updatedAt":"2026-09-24T18:50:22Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"bdb4baea-87b1-4930-930a-c5a944d7b831","title":"Accelerate Deals","titlePublic":null,"slug":{"current":"accelerate-deals"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-30b8f84d71700dd54152d4ab3fd549c6e7b0a57a-1792x1008-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1008,"width":1792,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header illustration: a coaching headset badge at the center of concentric rings, surrounded by conversation, growth, and buyer signals"},"title":"What Is AI Sales Coaching? A Sales Leader's Guide ","_rawExcerpt":[{"_key":"bd1904544049","_type":"block","children":[{"_key":"12a230052646","_type":"span","marks":[],"text":"AI sales coaching helps teams scale feedback across every rep and every conversation, with guidance that can land before, during, or after the call. This guide shows sales leaders how to separate true coaching from simple call recording—and why buyer intelligence is the key to advice reps can actually use."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"what-is-ai-sales-coaching"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-0b3d6533-b123-5863-88a3-afd40bfe719d","_id":"dbcbb29a-a082-4df4-abea-fa39bff83e77","publishedAt":"2026-09-24T18:24:33.879Z","_createdAt":"2026-09-24T18:24:47Z","_updatedAt":"2026-09-24T19:04:25Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1c3fb6d0cb0efee3bfa2d5e182d609a6f2504b82-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Buyer signals and resolved identity feeding a sales dialer to reach the right person"},"title":"What a Sales Dialer With Data Can Do for You","_rawExcerpt":[{"_key":"93826d2eb742","_type":"block","children":[{"_key":"3c587e9067e0","_type":"span","marks":[],"text":"More calls won’t fix a stalled pipeline if your dialer is working from stale, low-intent data. This article explains how buyer signals and identity resolution turn a sales dialer from a speed tool into a smarter system that ranks the right people to call, at the right time, with the right context."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"sales-dialer"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"adfbbd5b40fb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-670846cc7fe6dabb8e96dd2f414a2cbf6e368bfa-1900x1900-png"}},"name":"The Uncommon Team","title":null}}],"companies":[]},{"_type":"post","id":"-d70c8ed8-e40e-5a34-858c-7b0ebb24cbe1","_id":"b3c3b5fb-a0ed-4477-a1cf-b2987842d9af","publishedAt":"2026-09-16T15:44:10.170Z","_createdAt":"2026-09-16T15:44:17Z","_updatedAt":"2026-09-24T17:33:08Z","categories":[{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b97400395963a5486d46e3fce277c2981f0f716b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Multi-source signals converging into one resolved person profile"},"title":"Your CRM Knows the Deal. It Doesn't Know the Buyer.","_rawExcerpt":[{"_key":"74ea5109eb7e","_type":"block","children":[{"_key":"076181a8332f","_type":"span","marks":[],"text":"More GTM tools won’t fix pipeline when your CRM can store deals but can’t truly understand buyers. This piece argues that revenue teams need a “Know” layer: complete, person-level buyer intelligence that turns scattered signals into shared priorities and better action."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"know-the-buyer"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"296c222cabf2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-8ebbe13f-64c3-5e38-bebf-376d1e26e796","_id":"ec75c8df-d3ed-45a0-8366-0e22838bed27","publishedAt":"2026-09-11T15:16:55.322Z","_createdAt":"2026-09-11T15:17:09Z","_updatedAt":"2026-09-11T17:04:16Z","categories":[{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b08539f2a09a6f03f4c5f5d6d16ef36b797e9bcc-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Header image: buying signals filtered from noise into prioritized meetings"},"title":"Don't Let Your Intent Data Tool Create Noise","_rawExcerpt":[{"_key":"fc5662825fb1","_type":"block","children":[{"_key":"ec6abb9027b8","_type":"span","marks":[],"text":"A great buying signals tool doesn’t just flood Slack with intent alerts—it unifies first-party, public, community, and product signals into clear, prioritized next steps. Learn how to evaluate signal tools by actionability, identity, and noise reduction so your team can turn warm moments into meetings."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"intent-data"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-0e9aa970-f610-5526-889f-4d4043e0ecef","_id":"f7933678-d81a-418d-addb-b70a520ec0b6","publishedAt":"2026-08-31T19:05:53.487Z","_createdAt":"2026-08-19T19:05:15Z","_updatedAt":"2026-09-02T15:15:01Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6235f12cf55a49b38ef029eac5d31a233d483661-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header image illustrating buying signals leading to a ready buyer."},"title":"30+ Examples of Buying Signals (And How to Act on Each One)","_rawExcerpt":[{"_key":"6de787df2de5","_type":"block","children":[{"_key":"4a0e4d7938cf","_type":"span","marks":[],"text":"This guide breaks down 30+ buying signals across conversations, first-party behavior, and the dark funnel so you can spot real purchase intent before competitors do. Learn how to prioritize signal strength, stack the right cues, and respond fast with outreach that matches the moment."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"30-examples-of-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-b476c78f-06c0-56e3-bcf7-368b65400d4b","_id":"add0981a-9e2b-47e8-add4-6d9a716d5162","publishedAt":"2026-08-14T12:07:00.000Z","_createdAt":"2026-08-14T12:06:40Z","_updatedAt":"2026-08-14T15:52:50Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5fa9ada7b510bf0a418cf72f12ac2173263d5fc9-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your ABM Stack Knows an Account Is Warm, But You Have No Idea Who to Call","_rawExcerpt":[{"_key":"84737a504741","_type":"block","children":[{"_key":"dde97a600b6d","_type":"span","marks":[],"text":"Your ABM stack tells you an account is in market. It won't tell you who. Here's how person-level signals close that gap."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"person-level-signals-abm-stack"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8b4eae8b-f535-5628-ad13-1d95c5d03f66","_id":"466da4c7-0632-4f42-96db-cbd295039a7c","publishedAt":"2026-08-06T22:33:00.000Z","_createdAt":"2026-08-06T20:50:24Z","_updatedAt":"2026-08-06T22:50:23Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8ea3e3aa24dc8f11e80417cf16cda542ba6f2685-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Accounts don't buy. People do."},"title":"How to Find the Real Buying Committee Behind Your Hot Accounts","_rawExcerpt":[{"_key":"c735232c0279","_type":"block","children":[{"_key":"c117dcf1b421","_type":"span","marks":[],"text":"Mason Cosby and Davis Potter on why account scores stall deals, the 8 roles in every buying committee, and how to know exactly who to call, when, and why."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"abm-webinar-recap"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66c7e2ef6ab267fe3c864d7b0bc4d67ce403fa47-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d7e6d55d-e8bd-59d7-a698-6cb088e20f91","_id":"ec2a8370-45a4-4fd7-8b9e-024ecc7d23b3","publishedAt":"2026-07-14T16:20:00.000Z","_createdAt":"2026-07-14T16:18:12Z","_updatedAt":"2026-07-14T18:19:57Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e434863f8bf48b41bf5d0b2d102c0a99063f862-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"ABM is getting a glow up. Turns out it just needed better plumbing.","_rawExcerpt":[{"_key":"2806fd0ea9f2","_type":"block","children":[{"_key":"5c1ab7050c1f","_type":"span","marks":[],"text":"ABM didn't fail because the strategy was wrong. It failed because the signal and the action lived in different systems, and a human had to carry the message between them. That handoff is where every coordinated campaign quietly falls apart."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"abm-signal-to-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bfdd482c781a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-324cef4b-745d-5223-bd6c-72c679e5580c","_id":"7f54224e-c185-4ac7-ab4a-6e0434f4a065","publishedAt":"2026-07-07T21:02:00.000Z","_createdAt":"2026-07-07T20:45:08Z","_updatedAt":"2026-09-30T22:30:27Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2988e997e7bfc875fe2dc5a184afa3bbeb00eb3b-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Agents for GTM: What They Should Truly Do","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"AI agents for GTM only create leverage when aimed at the right jobs: research, personalization, and data hygiene. See what to automate and what to keep human."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"ai-agents-gtm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-ddb90552-d7e2-5775-ab9a-d90b6e5a79de","_id":"b678e1b0-d75c-4b15-a801-b7306d6d116f","publishedAt":"2025-11-12T14:30:00.000Z","_createdAt":"2025-11-07T19:26:28Z","_updatedAt":"2025-11-12T14:54:45Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5cd4200a39f555911824d434cb23767b9354af7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM AI Leader Awards: Meet the leaders to beat for fall 2025\""},"title":"GTM AI Leader Awards: Meet the leaders to beat for fall 2025","_rawExcerpt":[{"_key":"c61f29abbb67","_type":"block","children":[{"_key":"839de66f4097","_type":"span","marks":[],"text":"Meet the fall 2025 recipients of our GTM AI Leader Awards—and see the stories behind their pipeline wins."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"gtm-ai-leader-awards-fall-2025"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e8d9e08a8281","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-06097477-8c90-5d6b-a0f1-856c3e00d498","_id":"f1981936-d660-45e2-9e15-c19e0c003427","publishedAt":"2025-10-15T13:30:00.000Z","_createdAt":"2025-10-14T14:41:11Z","_updatedAt":"2025-10-15T13:40:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5af008cf71feb3dbf13106c225dd777663ae8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI Spark\""},"title":"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI™ Spark","_rawExcerpt":[{"_key":"be45a67293ac","_type":"block","children":[{"_key":"a59ff8ac0d43","_type":"span","marks":[],"text":"See how RoomieAI Spark helps you automate person-level research with an AI agent and take action fast in Common Room or Slack."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"roomieai-spark-zero-prep-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5494692fbbd3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-b0cf9434-7df7-5224-a35d-53c4479dc279","_id":"e1184429-0d37-4b27-ab4a-b72d199608c7","publishedAt":"2025-10-08T13:30:00.000Z","_createdAt":"2025-10-05T23:45:14Z","_updatedAt":"2026-09-24T18:56:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb9d301b301e7be3691467e9d7eb6b373fcab723-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The future of rep experience: 500+ AI deployments later, this is what actually works for sales\""},"title":"The Future of AI Sales Enablement: What 500+ Deployments Taught Us","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"AI sales enablement only works when it's built on trusted, real-time data. See what 500+ deployments taught us about what works, and book a demo to start."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":15,"slug":{"current":"future-of-rep-experience-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"60a8435f091d","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-5019d2bf-03a9-50e2-a3d3-776798ce0b5b","_id":"fbc952fd-a0a1-4d56-a4ab-77261835596c","publishedAt":"2025-09-16T13:28:12.828Z","_createdAt":"2025-09-14T17:50:40Z","_updatedAt":"2025-09-16T13:42:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb154e93c49d1dcbf5754f81bb18241b2dea5c77-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends\""},"title":"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends","_rawExcerpt":[{"_key":"c87427aa340b","_type":"block","children":[{"_key":"834c9e6d3496","_type":"span","marks":[],"text":"See how Common Room's signal trends help you visualize signal velocity and scale perfect pipegen timing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"signal-trends-precision-outbound"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4c9cc40cabc5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-b793c89a-3520-541d-917e-aa99bce03a3d","_id":"88efab5a-31ff-42f4-8159-582db930a9ad","publishedAt":"2025-07-21T13:01:47.247Z","_createdAt":"2025-07-19T01:33:55Z","_updatedAt":"2025-07-21T13:44:33Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-88fa14360a8b7df90e60c308a61ae860c5c628f5-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From Koala to Common Room: To all Koala customers, we’ve got you covered\""},"title":"From Koala to Common Room: To all Koala customers, we’ve got you covered","_rawExcerpt":[{"_key":"271152e17ced","_type":"block","children":[{"_key":"53e0df49f507","_type":"span","marks":[],"text":"See how Common Room is supporting Koala customers as the company's preferred partner during this transition."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"koala-to-common-room-support"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"76e163c94476","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-eecc02df-3e9c-5d3f-8baf-918eb6c0f058","_id":"039c29f5-a28e-43f9-a422-dcc5d6e9ebdc","publishedAt":"2025-07-14T13:28:06.465Z","_createdAt":"2025-07-09T13:26:02Z","_updatedAt":"2025-07-14T14:51:42Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72486255301730b62936a34bc40698b097dedaf2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"3 signals every sales rep should leverage\""},"title":"3 signals every sales rep should leverage","_rawExcerpt":[{"_key":"2ef83110c439","_type":"block","children":[{"_key":"83605a4576a0","_type":"span","marks":[],"text":"Learn three buying signals every sales rep can add to their arsenal to start signal-based selling today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"3-signals-every-sales-rep-should-leverage"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"99be3d8ab32d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-4c1ac163-a27c-5376-9646-df1ec810d6fd","_id":"76159adb-b44d-4232-b914-62a54e0fb118","publishedAt":"2025-06-18T13:00:33.734Z","_createdAt":"2025-06-17T16:12:20Z","_updatedAt":"2025-06-19T13:07:18Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-10db6671e6149d0f9cddb35f16df6f92dbf53528-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"No assembly required: How Common Room takes expensive guesswork out of lead enrichment\""},"title":"No assembly required: How Common Room takes expensive guesswork out of lead enrichment","_rawExcerpt":[{"_key":"6a5a52bef1c7","_type":"block","children":[{"_key":"8ba479e5e6bf","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform puts identity resolution and waterfall enrichment on AI autopilot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-lead-enrichment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c15ea6b73196","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-19b711cb-a204-5de4-a540-861c3bb44c3a","_id":"64e38b5a-d358-4f3c-82a8-b6d66f06ce70","publishedAt":"2025-06-05T13:10:17.564Z","_createdAt":"2025-05-30T15:31:16Z","_updatedAt":"2025-06-05T13:47:22Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-301a347ef10a5a05cc5eca2bb74f381830a1ae13-2560x1345-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1345,"width":2560,"aspectRatio":1.903345724907063}}},"layout":null,"alt":"Blog title card with title: \"A new way to ABM: How we're fixing sales and marketing misalignment\""},"title":"A new way to ABM: How we’re fixing sales and marketing misalignment","_rawExcerpt":[{"_key":"3896791ec848","_type":"block","children":[{"_key":"c1e02c692567","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform powers person-level ABM that aligns sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"new-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a264e2c9ad29","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-f896ac95-7d7c-5958-8566-0f397a962187","_id":"d0b70aee-6231-433d-880d-f992440b6b66","publishedAt":"2025-05-20T12:44:02.606Z","_createdAt":"2025-05-09T20:03:36Z","_updatedAt":"2025-05-20T16:31:41Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ffee9e570feabbc6a1b77ddab90a74d25acec1dc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room\""},"title":"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room","_rawExcerpt":[{"_key":"2202b9863001","_type":"block","children":[{"_key":"61765f9d1159","_type":"span","marks":[],"text":"See how Common Room's Bombora integration helps you make ABM actionable across sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"bombora-intent-data-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95f125cba69a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-f93a4a62-2a98-58a9-9c7d-e04ac05b69f3","_id":"e835741c-5ef4-4942-b223-62c40cf7ca8f","publishedAt":"2025-04-29T12:44:03.726Z","_createdAt":"2025-04-28T01:07:38Z","_updatedAt":"2026-10-09T15:28:46Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f63ea22f09e0f5db62b05702730047b7f66741cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents\""},"title":"Stop Searching Calls and Start Closing Deals With AI Agents","_rawExcerpt":[{"style":"normal","_key":"meta-description","markDefs":[],"children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Gong automation turns call data into pipeline: use Common Room's AI agents to auto-segment accounts and send tailored outbound. See how it works."}],"_type":"block"}],"readingTimeInMinutes":8,"slug":{"current":"gong-conversational-data-ai-automation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e3274c56747c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c4139a2e-2ef6-5567-893b-a12093669d23","_id":"31615fdf-ea62-4597-a894-81872ae88449","publishedAt":"2025-04-08T13:06:46.626Z","_createdAt":"2025-04-06T20:20:16Z","_updatedAt":"2026-10-09T15:22:55Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-40700388ecf05f38f6dd386c84a9dd27669b4f7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Title card with title: \"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification\""},"title":"Go Beyond ABM: Get Up to 50% Person-Level Visibility of US-Based Web Traffic with Enhanced Website Visitor Identification","_rawExcerpt":[{"style":"normal","_key":"meta-description","markDefs":[],"children":[{"_type":"span","marks":[],"text":"ABM website visitor tracking usually shows the company, not the person. See how Common Room identifies up to 50% of US web visitors by name. Start free.","_key":"meta-description-span"}],"_type":"block"}],"readingTimeInMinutes":9,"slug":{"current":"enhanced-website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79b64b2b387","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a6462aaa-395c-5a78-9022-42801f5c0566","_id":"03e5b0d0-9c3b-40c5-8d7d-9d4dc7a13628","publishedAt":"2025-03-18T12:46:38.919Z","_createdAt":"2025-03-17T13:14:10Z","_updatedAt":"2025-03-18T13:21:10Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b355eb897293e7c39c14a4f865c1dbb0197ab8f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph\""},"title":"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph","_rawExcerpt":[{"_key":"5141bd1f5d8d","_type":"block","children":[{"_key":"cc78f000a775","_type":"span","marks":[],"text":"See how Common Room's customer journey graph helps you deliver hyper-targeted personalization at scale using all internal and external data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"scale-hyper-targeted-personalization-customer-journey-graph"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dbda628595a8","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"0f0bc9a8e3f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}},{"_key":"0d492ffaf1f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-2a661b00-5123-564e-81b7-efe19ada8168","_id":"585fc29f-240e-4550-8191-05152523bd44","publishedAt":"2025-02-25T13:48:40.736Z","_createdAt":"2025-02-24T19:59:50Z","_updatedAt":"2026-09-30T21:41:38Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3e9400a2ccdefe1a9b4fdf65f86e619d6a809d9d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen\""},"title":"How Common Room is Building the Future of Agentic Pipeline Generation","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Learn how to run signal-based sales plays that turn buying signals into booked meetings, from manual tests to full automation. Start building plays today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"common-room-ai-agent-pipeline-generation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8a4fe1c9dbdc","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-30adcbc0-c751-52ac-b120-3e34a8e65336","_id":"00d0ec1f-3d50-4cf2-a4f3-091f341f8479","publishedAt":"2025-02-20T13:50:55.322Z","_createdAt":"2025-02-19T20:04:09Z","_updatedAt":"2025-03-05T22:59:01Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-444740cd70203cf3c593997184e6ae3127c26609-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Category creation and content in B2B SaaS\""},"title":"Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS","_rawExcerpt":[{"_key":"e83f87dda86e","_type":"block","children":[{"_key":"c51757b7b93c","_type":"span","marks":[],"text":"Create categories like a pro with Molly Vorwerck, Head of Marketing at Monte Carlo."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"monte-carlo-molly-vorwerck-category-creation-and-content-in-b2b-saas"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/HjOtix6X0OA","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"d2d2049aa3bb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-8c57e125-7234-54de-a7ae-eb9013d0b6d6","_id":"ab896957-3e39-44dd-a3ce-8eede7dc05ce","publishedAt":"2025-01-23T13:48:13.864Z","_createdAt":"2025-01-21T00:41:48Z","_updatedAt":"2025-03-07T21:55:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3a5d16ff8acd5d6a21a3dad7b044076b1531b3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning the pipeline game in the enterprise\""},"title":"Docebo’s Silvia Valencia on winning the pipeline game in the enterprise","_rawExcerpt":[{"_key":"7cbce04069d6","_type":"block","children":[{"_key":"006e950b4b98","_type":"span","marks":[],"text":"Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"docebo-silvia-valencia-winning-the-pipeline-game-in-the-enterprise"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/2Br-NrgMeog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"318b843f0137","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c4171e03-7084-5e46-b7c4-3f39a01b0612","_id":"9d46b15f-9dcf-4772-88e6-f0147736d833","publishedAt":"2025-01-14T13:46:14.643Z","_createdAt":"2025-01-13T15:59:23Z","_updatedAt":"2025-01-14T13:46:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f5780dcfabaeb33da9214121a66231485821c419-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies make account-level intent actionable for sales teams\""},"title":"How top SaaS companies make account-level intent actionable for sales teams","_rawExcerpt":[{"_key":"0876c6586225","_type":"block","children":[{"_key":"8b2222a10fc4","_type":"span","marks":[],"text":"See how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"saas-companies-account-level-intent"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"981f2646fc4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-4e4331e2-72a6-57dd-98a5-829ed824840a","_id":"e09d04fd-782d-495b-a0cf-be5257fd4967","publishedAt":"2024-12-12T14:34:01.325Z","_createdAt":"2024-12-10T21:20:06Z","_updatedAt":"2025-01-13T21:02:12Z","categories":[{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f012e240f3352d9801c80328fc37fad64d82b791-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Hacking growth holistically\""},"title":"Developer marketing, AI demand, and more with Nino Medina","_rawExcerpt":[{"_key":"71e379723eb5","_type":"block","children":[{"_key":"0d5bbd9cb098","_type":"span","marks":[],"text":"Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"nino-medina-developer-marketing"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/fuD5H_3Sc8Y","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"5e02216ddc86","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55e2cc41-f945-51ab-aeef-c21cc0c02ab7","_id":"f0154012-9c4c-4a23-8d41-b4e503549f29","publishedAt":"2024-11-11T13:22:49.140Z","_createdAt":"2024-11-08T19:36:50Z","_updatedAt":"2025-01-13T21:01:46Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-639cd3148f6680aefb2a4a054e08b9a565d23ef9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Embrace change in modern go-to-market\""},"title":"AI assistance, attribution traps, and more with Alton Wells","_rawExcerpt":[{"_key":"4123c394bd3a","_type":"block","children":[{"_key":"97befa294383","_type":"span","marks":[],"text":"Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"alton-wells-ai-assistance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/vRPapRsnLv8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"69910a3e1b89","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-52584c95-9d61-5057-9237-51a0e77dc455","_id":"4581cfe3-bd40-43de-90a0-7b12a9dd3ff9","publishedAt":"2024-11-05T17:24:16.055Z","_createdAt":"2024-11-05T17:17:17Z","_updatedAt":"2024-11-05T17:57:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2658266434885518f021b889759466c4384fbb84-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How COSS leaders turn open-source signals into revenue\""},"title":"How COSS leaders turn open-source signals into revenue","_rawExcerpt":[{"_key":"6662b7c28fd0","_type":"block","children":[{"_key":"35b4e77ff5a1","_type":"span","marks":[],"text":"See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"coss-leaders-open-source-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"296871fd5f26","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51954507-f83c-55d9-a5bb-e7933f83bc8d","_id":"5c42151b-681f-40b3-b095-a604a87b836a","publishedAt":"2024-10-31T13:22:51.765Z","_createdAt":"2024-10-29T18:32:50Z","_updatedAt":"2024-10-31T16:39:00Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c78b45c78ff5ae86b19bce9c23e7737b3bcf9f0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Never miss an open-source signal with GitHub listening\""},"title":"Never miss an open-source signal with GitHub listening","_rawExcerpt":[{"_key":"1805d8914032","_type":"block","children":[{"_key":"c8aca2d7bf60","_type":"span","marks":[],"text":"See how Common Room's self-serve GitHub listening can help go-to-market teams get full visibility into open-source ecosystems."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"github-listening"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95625c4fbdea","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-004c16ff-3d70-5441-8946-c2981b52f2c6","_id":"832ee8ab-f5cc-4ef6-84d1-8ceeeeba4fb7","publishedAt":"2024-10-28T12:51:24.141Z","_createdAt":"2024-10-24T13:19:55Z","_updatedAt":"2026-10-09T15:21:48Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a10a55c1342598baee3b494d44acc33b84032e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love\""},"title":"Sales Prospecting Tools for SaaS Companies: How Top Teams Build Lists Reps (and Revenue Leaders) Love","_rawExcerpt":[{"_type":"block","style":"normal","_key":"meta-description","markDefs":[],"children":[{"text":"See how top SaaS companies use sales prospecting tools to build fresh, prioritized lists reps act on, powered by real-time buying signals. Request a demo.","_key":"meta-description-span","_type":"span","marks":[]}]}],"readingTimeInMinutes":10,"slug":{"current":"saas-companies-sales-prospecting-lists"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"3fe7649789cb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-54737fe7-2953-5a8c-8e32-07c9010b7b19","_id":"4bdef53b-a7c8-4334-be2a-69e152629de4","publishedAt":"2024-10-03T12:45:19.131Z","_createdAt":"2024-10-02T15:17:41Z","_updatedAt":"2024-10-03T14:46:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-471fe5612c90f4dc1da16eb172213f9340ae5742-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you\""},"title":"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you","_rawExcerpt":[{"_key":"d52568d1b272","_type":"block","children":[{"_key":"54195cd6f98c","_type":"span","marks":[],"text":"See how Common Room's Prospector feature can help go-to-market teams find the right buyers and follow up fast based on fit or signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"fit-first-or-signal-first-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8968dc91f861","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-da4203c0-7f16-5b52-acaa-47b6f3c5f0d6","_id":"2a70162f-f4e9-421a-973b-d9c6401d3b49","publishedAt":"2024-09-24T13:01:49.731Z","_createdAt":"2024-09-19T18:59:59Z","_updatedAt":"2026-09-30T22:30:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5f013e4bda2ac89d1efa0f9304128c027ccf426d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to run signal-based sales plays\""},"title":"Run signal-based sales plays (Signal school: part 2)","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Learn how to run signal-based sales plays that turn buying signals into booked meetings, from manual tests to full automation. Start building plays today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"run-signal-based-sales-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/LKW2pRCB10k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1092b0a53dfe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-de102e2c-63a1-5973-93d5-73d948466aa8","_id":"49ce104b-8acc-4933-95f8-87d23b7167c2","publishedAt":"2024-09-12T13:02:13.882Z","_createdAt":"2024-09-11T15:49:11Z","_updatedAt":"2024-09-12T17:11:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-50962f4232a4877f79592c20bda7767b115b2637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Action Partners Program\""},"title":"Better together: announcing the Common Room Action Partners Program","_rawExcerpt":[{"_key":"58fe4d1af8f9","_type":"block","children":[{"_key":"9b2043d1ca39","_type":"span","marks":[],"text":"See how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"action-partners-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c217f4cc36d4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-c34818c2-f51d-535c-8316-1719e196d87b","_id":"0e432bfc-7ad1-4eeb-bb15-542e7e3bcb0d","publishedAt":"2024-08-28T19:31:00.000Z","_createdAt":"2024-08-27T19:21:13Z","_updatedAt":"2024-12-05T14:44:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1e50e4b908ffbd5122a5d78490610911cfdd561-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we use LinkedIn ads to power pipe gen\""},"title":"Plays that pay: how we use LinkedIn ads to power pipe gen","_rawExcerpt":[{"_key":"29eae81281dc","_type":"block","children":[{"_key":"143e59f38c2e","_type":"span","marks":[],"text":"See the plays Common Room uses to turn LinkedIn ads into meetings booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"use-linkedin-ads-to-power-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c62a2c8c6126","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-35f23060-fb92-5bea-8720-350505631409","_id":"e40c4950-40e1-4e1a-99e3-389ee1ee15dc","publishedAt":"2024-08-14T13:10:00.000Z","_createdAt":"2024-08-08T13:11:59Z","_updatedAt":"2024-09-06T18:00:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fa5217c53295448218fc2b31c28d38d1be0dab78-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing calculated fields: Prioritize outbound by aggregating signals\""},"title":"Prospect with priority: a new way to stack rank your signals","_rawExcerpt":[{"_key":"8bd046efe021","_type":"block","children":[{"_key":"bce1f57825c4","_type":"span","marks":[],"text":"See how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"calculated-fields"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b21fef0dc983","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"bd692e98a320","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f82be4e0-ea2f-5005-9d9e-203361cfeef2","_id":"1a22729a-ebb9-4079-9bdb-4ed6ae08bc91","publishedAt":"2024-07-29T12:47:23.366Z","_createdAt":"2024-07-26T20:00:51Z","_updatedAt":"2024-10-28T13:13:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-39c1d241b2fb30e816096e12a179c60da1582fac-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to select the right buying signals\""},"title":"Select the right buying signals (Signal school: part 1)","_rawExcerpt":[{"_key":"37dcf855501f","_type":"block","children":[{"_key":"4d7fbb3f26c3","_type":"span","marks":[],"text":"Learn how to select the right buying signals for your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"select-the-right-buying-signals"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/DGlZMPe3RZU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1fdb61136450","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-ade4580d-a65a-53b8-ab68-92b54cf4a767","_id":"111f31c3-6ba9-4637-b3ce-e912f5f5e9e9","publishedAt":"2024-05-30T12:46:17.435Z","_createdAt":"2024-05-29T01:21:52Z","_updatedAt":"2026-09-30T22:33:47Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ae5514b7106bf153cf90227743e2c8d59f284aaf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn anonymous visits into real revenue\""},"title":"Website Visitor Identification: Deanonymize Your Traffic at the Person and Account Level","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Website visitor identification resolves anonymous traffic to the real person and account behind every visit, so reps know who to act on first. See how."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2fa09830b520","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"38effae6386b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-96b54d70-82b5-5b69-a657-f4ab0249ed9a","_id":"844740ad-d216-4857-947b-dafdc016ddf6","publishedAt":"2024-05-23T12:47:10.532Z","_createdAt":"2024-05-22T22:52:23Z","_updatedAt":"2024-09-06T17:49:46Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6af431f4f6d1926acdf965d13a3d2d57177a18e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sync any buying signal to HubSpot or Salesforce\""},"title":"Automate any action from any signal in HubSpot and Salesforce","_rawExcerpt":[{"_key":"1f4b7407a1b4","_type":"block","children":[{"_key":"8e894946b98c","_type":"span","marks":[],"text":"Check out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"workflows-hubspot-salesforce"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2bf701f194ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}},{"_key":"99903769d84a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-a212fc34-86b0-5fd2-b7c0-7fd553d04211","_id":"773b49a0-dfad-4bf3-9ab8-3bb8aaaf3ece","publishedAt":"2024-05-10T14:59:58.864Z","_createdAt":"2024-05-08T22:16:31Z","_updatedAt":"2026-10-09T15:25:08Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-00b2e71e2007a6c30f183966664664e11408533d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Customer data platform (CDP) vs. customer intelligence platform (CIP): differences, similarities, and symbiosis\""},"title":"Customer Data Platform (CDP) vs. Customer Intelligence Platform (CIP): Differences, Similarities, and Symbiosis","_rawExcerpt":[{"_type":"block","style":"normal","_key":"meta-description","markDefs":[],"children":[{"_type":"span","marks":[],"text":"CDP vs. CIP: see how a customer data platform and a customer intelligence platform differ across data, identity, and action, then pick the right fit for GTM.","_key":"meta-description-span"}]}],"readingTimeInMinutes":9,"slug":{"current":"customer-data-platform-vs-customer-intelligence-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5c686d1d2707","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-055c95f8-0f5d-5817-818f-6e4e076dde90","_id":"895eb827-1c00-42da-bf9e-0e21afff3f7f","publishedAt":"2024-04-22T13:04:41.443Z","_createdAt":"2024-04-18T15:21:02Z","_updatedAt":"2024-09-06T17:42:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0699f27ae0a9ed0960122f7b17194e04647dd154-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 signals to help you prioritize your PQLs\""},"title":"5 signals to help you prioritize your PQLs","_rawExcerpt":[{"_key":"2027ee4f2a07","_type":"block","children":[{"_key":"4d78f96e6998","_type":"span","marks":[],"text":"See five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"5-signals-to-help-you-prioritize-your-pqls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bb0b7ca100c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6b9c8566-5b37-5c60-82b6-e136c78e77bc","_id":"2d1843ef-5e98-46c9-951f-149c1c6cc7b5","publishedAt":"2024-04-16T12:39:54.305Z","_createdAt":"2024-04-12T19:26:07Z","_updatedAt":"2026-09-23T21:10:26Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-52156a7e7b102fc23e199f493c1c5ddc202ff951-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Signal Partners Program\""},"title":"Better together: announcing the Common Room Signal Partners Program","_rawExcerpt":[{"_key":"65bca3c62184","_type":"block","children":[{"_key":"90b4b82575500","_type":"span","marks":[],"text":"See how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"signal-partner-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"212d469a7075","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-c8463055-0411-593d-a1b6-2ac64ebc7e4b","_id":"9db1307a-921f-431f-9742-cdbc0c0845db","publishedAt":"2024-04-04T15:04:45.622Z","_createdAt":"2024-04-04T14:17:36Z","_updatedAt":"2024-09-13T16:09:48Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f793bc1f0bfcd955d790f6eecac1f647188bfa2d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Score leads and accounts using every signal\""},"title":"Score leads and accounts using every signal","_rawExcerpt":[{"_key":"498723bc3859","_type":"block","children":[{"_key":"ebdb83c877ed","_type":"span","marks":[],"text":"Check out how Common Room's signal-based lead and account scoring can help sales teams sell smarter."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"score-leads-and-accounts-using-every-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"42eb8c37b792","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c19f8b81-a0de-5f0c-b911-903e6be12de6","_id":"9d42c05c-72b9-4314-ac5f-0f3a1e4de7e9","publishedAt":"2024-04-02T13:02:45.302Z","_createdAt":"2024-03-28T14:38:34Z","_updatedAt":"2026-10-09T15:23:11Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-873e5fffade219351c50c9e1b57eae97c02e78f0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to run a signal-based selling strategy\""},"title":"How to Run a Signal-Based GTM Motion","_rawExcerpt":[{"children":[{"text":"Learn how to run a signal-based GTM motion that turns buyer signals into prioritized outreach. Pick your signals, match the message, and scale what works.","_key":"meta-description-span","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"meta-description","markDefs":[]}],"readingTimeInMinutes":11,"slug":{"current":"how-to-run-a-signal-based-go-to-market-motion"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/x2xQ-awc2gY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-fdf8f755-163b-533f-ac2b-4cd2e6a53f15","_id":"1c1aacb4-6d79-43e2-afdb-5e8856b717a2","publishedAt":"2024-03-28T15:33:55.710Z","_createdAt":"2024-03-27T17:13:08Z","_updatedAt":"2026-09-24T18:54:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7865b23b2fa4eaa54451fbc05259c110e4f0af8e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Common Room's Customer Intelligence Platform: Run go-to-market intelligently\""},"title":"Introducing Common Room's Customer Intelligence Platform: Run Go-to-Market Intelligently","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Common Room's customer intelligence platform unifies every buyer signal into a person-first view of who's ready to buy. See how to run GTM intelligently."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"introducing-customer-intelligence-platform-run-go-to-market-intelligently"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fab7ed4f825f","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-46a35d27-cc40-5e40-928d-5c9421ff7a01","_id":"d196729a-1b21-4053-b6e9-7b5f3e6330a7","publishedAt":"2024-03-04T13:45:41.875Z","_createdAt":"2024-03-01T16:28:36Z","_updatedAt":"2024-09-06T17:32:34Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f694e7e753ba83b853beeb3239a3f1039d8a329b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Power your GTM strategies with viral content monitoring\""},"title":"Power your GTM strategies with viral content monitoring","_rawExcerpt":[{"_key":"004f82286390","_type":"block","children":[{"_key":"269c00bde036","_type":"span","marks":[],"text":"Check out how Common Room's viral content monitoring can help go-to-market teams stay a step ahead of hot trends and topics in their industries."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":3,"slug":{"current":"power-your-gtm-strategies-with-viral-content-monitoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"eb94c68cccc1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-bdaedfe4-61c7-592d-9c72-0183989cf966","_id":"7433fb28-eb21-4082-861d-73c4406e8eaf","publishedAt":"2024-02-26T16:06:44.664Z","_createdAt":"2024-02-23T16:57:55Z","_updatedAt":"2024-03-12T12:50:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-71062c6d8a35678d8de9b8d61ff4bc19a3fc3dbe-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put your GTM plays on autopilot with intelligent automations\""},"title":"Put your GTM plays on autopilot with intelligent automations","_rawExcerpt":[{"_key":"7e6919c8052d","_type":"block","children":[{"_key":"0c3108c2aee70","_type":"span","marks":[],"text":"Check out how Common Room's new and improved workflow automations can help every go-to-market team execute on winning plays at scale."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"put-your-gtm-plays-on-autopilot-with-intelligent-automations"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b23e29027910","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-893b777b-611b-5ffd-863e-87c0c70d89e3","_id":"28db253e-a91c-4ba3-acc9-34763707aa32","publishedAt":"2024-02-26T13:49:25.180Z","_createdAt":"2024-02-22T15:43:33Z","_updatedAt":"2026-09-30T22:32:00Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a3d0a8092bddc0b10a8a7710e326ba23813ff7a0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 ways to boost your outreach response rates\""},"title":"5 Ways to Improve Your Outbound Response Rates","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Learn how to improve outbound response rates with five signal-based tactics that cut through the noise. Start reaching the right buyer at the right time."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"5-ways-to-boost-outreach-response-rates"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"34b2e78aa6ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3555f7cb-97cf-544a-877f-6e7413601217","_id":"fadb039a-d568-4fd5-ac32-954848bc01b3","publishedAt":"2024-02-13T15:41:29.778Z","_createdAt":"2024-02-09T01:21:26Z","_updatedAt":"2024-09-24T00:32:14Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8446becde7399910fedae0bcc754a027dfd36b2c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG playbooks to run in 2024: top takeaways from StackBlitz\""},"title":"PLG playbooks to run in 2024: top takeaways from StackBlitz","_rawExcerpt":[{"_key":"c058a6ce4f5b","_type":"block","children":[{"_key":"25c4bb71f618","_type":"span","marks":[],"text":"Learn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"plg-playbooks-to-run-in-2024-stackblitz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/srzFzVu5iNM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4dbf4cf85a71a835d55c95a506b7d23ce834ee64-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a7e13905dfe9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d232994b-034a-5414-97f4-ba56c9f532e8","_id":"4b303058-1575-4d43-a370-d07d470d0f09","publishedAt":"2024-02-07T13:45:44.727Z","_createdAt":"2024-02-05T14:15:01Z","_updatedAt":"2024-02-08T02:52:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Person360: Connect with the person behind the signal\""},"title":"Introducing Person360™: Connect with the person behind the signal","_rawExcerpt":[{"_key":"7c95bb599d9f","_type":"block","children":[{"_key":"b7004c2596b1","_type":"span","marks":[],"text":"See how Common Room's AI-powered identity resolution and enrichment engine—Person360™—helps you see every signal and connect with the real person behind it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"introducing-person360-connect-with-the-person-behind-the-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dd8611fe4377","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c084a90c-9e66-55a0-be7d-325c99dda021","_id":"9dd1f8d3-eab0-4dde-a23b-bec77dad7a7a","publishedAt":"2024-01-31T13:39:35.728Z","_createdAt":"2024-01-24T16:12:26Z","_updatedAt":"2025-02-06T01:10:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57af51dd6001362211cf81633b887a3cacd1c410-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winter 2024 product roundup: what's new at Common Room\""},"title":"Winter 2024 product roundup: what's new at Common Room","_rawExcerpt":[{"_key":"42ce79f6c8a0","_type":"block","children":[{"_key":"e3c9b05d2f680","_type":"span","marks":[],"text":"Check out what's new at Common Room—including integrations with Outreach and Apollo, updates to our Prospector feature, and more."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"winter-2024-product-roundup"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fe9145633d2aa8acbea2e985579c91f17232c98-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"14c7a7039ff1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-d7e06360-799f-5cab-8dc3-622f05b26b24","_id":"80c8e33a-f220-4fe6-a2d3-7d575a52c8ff","publishedAt":"2023-12-18T14:00:47.157Z","_createdAt":"2023-12-14T15:07:39Z","_updatedAt":"2024-09-25T16:39:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-90f7a67720649403a0da81a9059ec4a299c800b9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Don’t forget the people behind the product: PLG best practices from Coda\""},"title":"Don’t forget the people behind the product: PLG best practices from Coda","_rawExcerpt":[{"_key":"18b22f3d1975","_type":"block","children":[{"_key":"7859ae37e8da","_type":"span","marks":[],"text":"Learn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"dont-forget-the-people-behind-the-product"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1lm71JbFlgw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4ad2f5388f0199449e5840831380bda2975dc4b2-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"abf6dc0e2a5d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-53da2fe2-62d1-5cc1-a2e8-b8a76fab27ad","_id":"88064259-3244-4908-951f-f4ea8d13d653","publishedAt":"2023-12-06T13:45:15.776Z","_createdAt":"2023-12-01T19:38:04Z","_updatedAt":"2024-09-25T16:42:13Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9103fbb67c73e166a86b66a243b47d772b94ef13-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG is a data dance: product-led insights from SCS Cloud\""},"title":"PLG is a data dance: product-led insights from SCS Cloud","_rawExcerpt":[{"_key":"7a1e454fdd63","_type":"block","children":[{"_key":"f2cb9a48ac4b","_type":"span","marks":[],"text":"Learn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"plg-is-a-data-dance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/hfLTQuSKtoM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-886052b5af557cac3dbfd2dd1cca79a090d44845-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"c0e96d234fe1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-66721b10-0e25-568e-b75c-ebf7a719a173","_id":"a8ee104d-7bc1-4703-b3f8-64b8081992d9","publishedAt":"2023-11-27T13:43:47.013Z","_createdAt":"2023-11-22T15:00:45Z","_updatedAt":"2024-09-25T16:46:21Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1d145fe6aec01a13ef7b7ab2b6fcd9279e347faf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Charting a new go-to-market course: upmarket intelligence from Lumen5\""},"title":"Charting a new go-to-market course: upmarket intelligence from Lumen5","_rawExcerpt":[{"_key":"bc6296441002","_type":"block","children":[{"_key":"515750356e40","_type":"span","marks":[],"text":"Learn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"charting-a-new-go-to-market-course"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/y7sV0g06Axs","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-bba3f7068182fe00729dca903cf0df8d2b5ae934-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a8feb89e0923","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-84142920-5510-5b94-96b2-13644106efd2","_id":"ee73785e-4426-4892-a662-098d8ccb3aea","publishedAt":"2023-11-21T13:49:35.734Z","_createdAt":"2023-11-20T17:44:44Z","_updatedAt":"2024-09-25T17:51:06Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2b0b42e744c38b1d3dade77157f97be254d8b716-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Your customers are your cheat code: customer marketing tips from Apollo.io\""},"title":"Your customers are your cheat code: customer marketing tips from Apollo.io","_rawExcerpt":[{"_key":"b032ab29bb7a","_type":"block","children":[{"_key":"d687733acea1","_type":"span","marks":[],"text":"Learn how Apollo.io's Dan Cmejla cultivates customer advocacy and maximizes marketing impact across distribution points."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"customers-are-your-cheat-code"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/_9ZPiDY6hNY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-caf34227e6b83fb489aefd6b66728fa60664a7c9-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"91febf1e28ee","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da5b81d9-5ed0-546e-ad0e-c78bc6489663","_id":"40b21e9b-f6ed-485c-ba9a-abfaa219cdbb","publishedAt":"2023-11-13T13:44:53.290Z","_createdAt":"2023-11-07T16:31:40Z","_updatedAt":"2024-09-05T19:37:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1962c8d50fdac5d31d31d97f9759f5a8992e5cf3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The ROI of the dark funnel: what your hidden data is really worth\""},"title":"The ROI of the dark funnel: what your hidden data is really worth","_rawExcerpt":[{"_key":"d844fc4dd280","_type":"block","children":[{"_key":"d9df3207c51e","_type":"span","marks":[],"text":"See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"roi-of-the-dark-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8c0336535c71b39e3e56902268fd161df43be770-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d49ddf2a3c5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d10e7298-35d5-59dd-91ee-ae39d35b3e2c","_id":"10056194-282e-4f02-913e-d71ab53a1dc8","publishedAt":"2023-11-06T13:47:45.891Z","_createdAt":"2023-11-03T19:27:40Z","_updatedAt":"2024-09-25T16:49:37Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-79c2a7a9e575130d2383d224aca2a91be573b318-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Driving revenue from dark social\""},"title":"Don’t be afraid of the dark: dark social insights from Chili Piper","_rawExcerpt":[{"_key":"875c37b97c98","_type":"block","children":[{"_key":"a3a6676ce1c3","_type":"span","marks":[],"text":"Learn how Arthur Castillo measures and maximizes the business impact of dark social activity."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"dont-be-afraid-of-the-dark-social"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YBd_2DvjPOM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-d59ecd81cc2ca701190e4188150d9dd87a52c490-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"82724b32a142","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ab33732-1f30-5db3-b694-134f3ba4fd65","_id":"14240ffa-24da-4b7c-a122-721db9194fb0","publishedAt":"2023-11-01T12:40:22.823Z","_createdAt":"2023-10-30T16:47:47Z","_updatedAt":"2024-09-05T19:33:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-515d1998218c0cc7dd870bcfaa306893b8e1da0e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Go beyond product-led sales: introducing a better way to do data-driven sales\""},"title":"Go beyond product-led sales: introducing a better way to do data-driven sales","_rawExcerpt":[{"_key":"3e54a5cd4a8e","_type":"block","children":[{"_key":"b54bbf122bfe","_type":"span","marks":[],"text":"See how Common Room's AI-powered sales solution helps you go beyond product-led sales to unlock the power of data-driven sales for your team."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"go-beyond-product-led-sales-do-data-driven-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0e60d5c0b755e64f428f93b103525cdf4ee2f74d-2880x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2880,"aspectRatio":2.2857142857142856}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fe8a64d2e747","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-af4f33c0-d9b9-50c5-88c9-7348ffe9e5d2","_id":"2fa75474-e474-4449-be9d-841248c7fe6c","publishedAt":"2023-10-26T12:43:38.519Z","_createdAt":"2023-10-25T20:12:07Z","_updatedAt":"2026-09-24T18:55:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Yesterday, today, tomorrow: how Common Room powers the future of customer connection\""},"title":"How Common Room Powers the Future of Customer Connection","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Buyers hide most of the customer journey from your GTM team. See how Common Room turns identity, intent, and context into pipeline. Request a demo today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-common-room-powers-the-future-of-customer-connection"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"052b200e057a","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-b720abba-dafb-58eb-a655-369f32caf7f1","_id":"cb8ae22b-e87f-4ac5-83cd-ced349cec94b","publishedAt":"2023-10-24T12:44:58.692Z","_createdAt":"2023-10-23T16:26:02Z","_updatedAt":"2026-09-30T22:30:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c96b5c091ab30dc67d2893ba5b4de2deff81637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"B2D: what sets the best business-to-developer strategies apart\""},"title":"B2D marketing and selling: the best business-to-developer strategies","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"B2D (business-to-developer) selling is booming as 62% of devs sway tech buys. See what the best B2D strategies share, then turn signals into pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"b2d-best-business-to-developer-strategies"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-60b434668ae3bbadb0737875a3bac97d817d46b8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79062799ff0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-8601386f-c286-55c9-af4a-5a8eacbe37ea","_id":"8d623e87-af91-4a97-b16e-2413845007cc","publishedAt":"2023-10-17T13:18:39.076Z","_createdAt":"2023-10-16T19:29:48Z","_updatedAt":"2024-10-16T19:27:50Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-11a33a870057258b811f0486220bcd7b35388069-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action\""},"title":"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action","_rawExcerpt":[{"_key":"c470165d6d3d","_type":"block","children":[{"_key":"c08055265e18","_type":"span","marks":[],"text":"Find out how dev-first companies measure the impact of community and prove return on investment using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-dev-first-companies-tie-top-of-funnel-interest-to-bottom-of-funnel-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f4764a15b1872afb3095e1ab0dada6f96feca3ee-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c1c59cbfe80e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3962d432-3883-50f9-a3ab-de5ff20e6e4e","_id":"4d89bb04-65f9-4f4f-a6d4-a2dfb86d00fa","publishedAt":"2023-10-02T17:05:21.062Z","_createdAt":"2023-10-02T16:42:42Z","_updatedAt":"2024-10-16T19:27:04Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-563cec14e3fc2c8b5cfd7564211ffbde1eaefb88-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Selling to developers: how to bring devs to the buying table\""},"title":"Selling to developers: how to bring devs to the buying table","_rawExcerpt":[{"_key":"65428ec1b264","_type":"block","children":[{"_key":"a3f126463ef5","_type":"span","marks":[],"text":"Explore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"selling-to-developers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-36ef12ddbcd8f9f4f8b1ca8398e01e9b3b7aa6a5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"96cfeeafe2bd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1cd43c2f-85ba-5fdf-873a-0330f3f8e14b","_id":"88fc6308-164b-44c4-82f3-ea3c3bd32c4d","publishedAt":"2023-09-12T15:55:26.381Z","_createdAt":"2023-09-12T15:30:57Z","_updatedAt":"2024-08-29T19:06:03Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2bebbde7319c116fae9167d422bed5b1fefe75b2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to solve the commercial open-source sales conundrum\""},"title":"How to solve the commercial open-source sales conundrum","_rawExcerpt":[{"_key":"ad813640aaa1","_type":"block","children":[{"_key":"a1d85d00393c","_type":"span","marks":[],"text":"See what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"commercial-open-source-software-sales-conundrum"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-142f35f6d38076152220a03cf64b41c2229b0917-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b913761489c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-069429e0-8d2c-5906-8c10-36a85ca37e08","_id":"3e345503-823c-4558-b492-06d3e5f5d105","publishedAt":"2023-09-06T12:50:30.875Z","_createdAt":"2023-08-31T20:51:46Z","_updatedAt":"2024-08-29T19:05:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b1410b9e8231b7a0567b59fa736769b6d0dbe73-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your dark funnel is only getting darker (and what to do about it)\""},"title":"Why your dark funnel is only getting darker (and what to do about it)","_rawExcerpt":[{"_key":"b3a5da3f4900","_type":"block","children":[{"_key":"c9f81e0548ab","_type":"span","marks":[],"text":"Learn why your dark funnel is about to get darker and what you can do to illuminate it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"why-your-dark-funnel-is-only-getting-darker"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a6e9d302d9bb9147bd6244a70fb85419e4b569-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"84b1f434fd63","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-296afabe-ccdb-5b6c-8e6b-995fd8193f28","_id":"ce07f653-5871-4f85-b521-d62e40b1f1c4","publishedAt":"2023-08-31T12:41:08.686Z","_createdAt":"2023-08-30T17:15:49Z","_updatedAt":"2024-08-29T19:04:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72adce5c476019ed9350a2b5798078b07aad94c3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to build a lead scoring model that actually works\""},"title":"How to build a lead scoring model that actually works","_rawExcerpt":[{"_key":"c18328786afa","_type":"block","children":[{"_key":"700ad74fb74c","_type":"span","marks":[],"text":"Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-to-build-a-lead-scoring-model-that-actually-works"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1dfb6ef2182e24b0f7cbd1dbfe0e5e7c42fa3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8fff3c54d422","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-83c4f61e-aaa1-5416-949d-2e8045f3ac8e","_id":"5a8d8602-3464-4e4b-b973-24e6078f8e0b","publishedAt":"2023-08-21T12:44:18.353Z","_createdAt":"2023-08-18T13:19:01Z","_updatedAt":"2024-08-29T18:59:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c052f32b0bd244416953ded14e39fcf546fe7eb7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Customer experience strategy: why it's broken and how to fix it\""},"title":"Customer experience strategy: why it's broken and how to fix it","_rawExcerpt":[{"_key":"7f5f5ed18a55","_type":"block","children":[{"_key":"332d15d7e8ba","_type":"span","marks":[],"text":"See what's standing in the way of customer experience strategy and how to wow your prospects and customers."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"customer-experience-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-12c5da3e9d2c7c41791ee8698ce48f2526fd7d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e34fd13fd6b4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-7398158494de3e80c6e6ef8111527b795b22fdbd-714x714-jpg"}},"name":"Josh Grose","title":"Head of Growth"}}],"companies":[]},{"_type":"post","id":"-33b464b0-b758-5b66-a6cf-2c08013dc2da","_id":"7346e72b-9dd9-4af1-b8f7-b220f02c5e9c","publishedAt":"2023-08-16T12:40:30.243Z","_createdAt":"2023-08-14T17:08:24Z","_updatedAt":"2024-09-25T17:04:53Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7da7ca0de6f5059d1775bf676b98e1e756eab07f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mapping the modern funnel\""},"title":"Long live the marketing funnel: customer journey mapping basics from MKT1","_rawExcerpt":[{"_key":"b50224602b12","_type":"block","children":[{"_key":"41d1b481a16a","_type":"span","marks":[],"text":"Learn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"long-live-the-marketing-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rqmsz6aKlcg","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-b405f8d497fbb4f6edd869f124a775ad398c9c79-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"1947ab6619ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51ac57e6-d020-5887-b594-05e1666bcff8","_id":"c58dcecb-28ad-46cf-a9db-9199f625a649","publishedAt":"2023-08-08T19:20:00.000Z","_createdAt":"2023-08-07T19:20:50Z","_updatedAt":"2024-08-29T18:52:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6f84d075e26114e7ea7a0d8ff3074fdfebda33c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales velocity strategies: 3 that work and 3 that don't\""},"title":"Sales velocity strategies: 3 that work and 3 that don't","_rawExcerpt":[{"_key":"1041e7a22c0c","_type":"block","children":[{"_key":"f1ef56f53e81","_type":"span","marks":[],"text":"Dive deep into sales velocity strategies and separate what works from what doesn't."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"sales-velocity-strategies-3-that-work-and-3-that-dont"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e546242c3ed6fb523751add5559aa4d62ca4032d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1af7f8e8a4ff","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-7f1f6c86-52f7-570d-95fa-aec0957bff51","_id":"3a63ecf7-d5a4-4038-8ccc-1a1342d73271","publishedAt":"2023-08-07T14:18:00.000Z","_createdAt":"2023-08-04T14:18:49Z","_updatedAt":"2024-08-29T18:50:39Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-679f032bbe75deab1fc79442e3ba33d934b21a3b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From cloudy to clear: how Common Room fills in your data blanks using AI\""},"title":"From cloudy to clear: how Common Room fills in your data blanks using AI","_rawExcerpt":[{"_key":"630cca78d534","_type":"block","children":[{"_key":"c23debb7d407","_type":"span","marks":[],"text":"See how we resolve customer identities and enrich customer profiles using artifical intelligence at Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"how-common-room-fills-in-your-data-blanks-using-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a7ca5cb5f35e8b8cbdb071850131320c4299e8f7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"449d52ca4f88","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-6535795f31ce4d07406e08997491a5c53d75661c-401x400-jpg"}},"name":"Viraj Mody","title":"CTO"}}],"companies":[]},{"_type":"post","id":"-bfcadc33-43e8-57f3-a47b-ba38fd27afb1","_id":"dcd0a24e-afaa-4462-8701-83fac0d3cb21","publishedAt":"2023-07-25T11:45:00.000Z","_createdAt":"2023-07-25T11:46:26Z","_updatedAt":"2024-09-12T19:18:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-53192ef0d39daaad1e62640bcb1e58732b02d433-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Buyer intent: a guide to what you're missing\""},"title":"Buyer intent data: a guide to finding the right data","_rawExcerpt":[{"_key":"04f066a2a214","_type":"block","children":[{"_key":"1101fc0901e60","_type":"span","marks":[],"text":"Learn the ins and outs of buyer intent—and why some intent signals are better than others."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"buyer-intent-a-guide-to-what-youre-missing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3d5c2875b68a94dae88b7c40388bf3f9a8f9a256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c90552eee7c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d658e05f-55d0-5f05-8752-b2da67397ec9","_id":"b21ffe4b-f48c-46d4-aa2d-0cba982d7b26","publishedAt":"2023-07-05T18:25:00.000Z","_createdAt":"2023-07-05T18:26:31Z","_updatedAt":"2024-08-21T18:10:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-35993597f76c27fdf256d6d623067b4efe3e5cde-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed\""},"title":"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed","_rawExcerpt":[{"_key":"660929156529","_type":"block","children":[{"_key":"6995458b18b1","_type":"span","marks":[],"text":"See how Temporal used Common Room to create more high-qualty sales pipeline faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-temporal-used-common-room-to-build-more-pipeline-at-speed"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rJKmEXNiOeM?list=PLKDS0si7azFltoaNhBUQ3YvyhJHIy0KRr","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3aa4059dc23d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[{"_id":"f355843a-ea9f-40bd-8a54-1326c2606a4d","title":"Temporal","mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-09d0680c2af1278ede8dd4331e0d1bc1556cbb59-194x100-svg","altText":null,"extension":"svg","metadata":{"hasAlpha":true,"dimensions":{"height":100,"width":194,"aspectRatio":1.94}}}}}]},{"_type":"post","id":"-b4133f29-9386-557d-9559-d9048d0cf5ad","_id":"0ce34216-6539-418e-bb3e-924dd2ba892a","publishedAt":"2023-07-05T18:55:00.000Z","_createdAt":"2023-07-03T18:17:03Z","_updatedAt":"2024-08-21T18:11:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-34c351e9501b1ff5e2affab43ae8cc631d687c10-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams keep customer LTV growing and growing\""},"title":"How modern GTM teams keep customer LTV growing and growing","_rawExcerpt":[{"_key":"5b257cd521d4","_type":"block","children":[{"_key":"ed75c1fd09f3","_type":"span","marks":[],"text":"Find out how modern GTM teams increase customer lifetime value using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-modern-gtm-teams-keep-customer-ltv-growing-and-growing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c1c281897a683725d045b3aab1642ff08d84e201-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d56c605d061c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-97f65f48-0f02-5dcb-9e5f-19b194450764","_id":"f82c9f74-5b1c-4d1e-9ab7-f9f7468f8abf","publishedAt":"2023-06-22T15:50:00.000Z","_createdAt":"2023-06-21T15:56:05Z","_updatedAt":"2024-09-25T17:54:55Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c40782d6c454b8761804ee0da13715e1c87ed686-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Marketing moneyball: driving growth with fewer resources\""},"title":"How New Relic uses marketing moneyball to move the needle","_rawExcerpt":[{"_key":"373593d25348","_type":"block","children":[{"_key":"1391fb917734","_type":"span","marks":[],"text":"Learn how New Relic powers its marketing moneyball strategy with community."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-new-relic-uses-marketing-moneyball-to-move-the-needle"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/DeOdCu_aBp8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-bffd0679ebb3aedbcff7c0aea680efab82b3cbb4-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"99cf3dbd4c30","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1abf09e6-efd4-5087-b81a-9282bf73c540","_id":"b77f120f-392c-4359-9b2d-ed46d34a1f84","publishedAt":"2023-06-21T21:11:00.000Z","_createdAt":"2023-06-15T21:12:01Z","_updatedAt":"2024-08-21T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2140dee99b1fb8785ea13ad2bb6d403244cb98ce-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams work smarter (not harder) to hit their numbers"},"title":"How modern GTM teams work smarter (not harder) to hit their numbers","_rawExcerpt":[{"_key":"3943429b9d8e","_type":"block","children":[{"_key":"ea5cb184f97a","_type":"span","marks":[],"text":"Find out how modern GTM teams achieve sales efficiency using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-modern-gtm-teams-work-smarter-not-harder-to-hit-their-numbers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e8b67557112eddc86d90b88e982d7aa7f4ce9149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e2f0ffe1e8ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bf8896ca-d877-5d7b-a7ae-20b28f31cd6e","_id":"83a2614c-1324-4d28-9aa7-6b3a1ad135a9","publishedAt":"2023-06-12T21:12:00.000Z","_createdAt":"2023-06-06T21:12:49Z","_updatedAt":"2024-08-21T17:59:08Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-be971602673478a345c01fc84565c65027b24240-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams fuel pipeline growth and velocity\""},"title":"How modern GTM teams fuel pipeline growth and velocity","_rawExcerpt":[{"_key":"ef7dcdd6b467","_type":"block","children":[{"_key":"3617af999fa40","_type":"span","marks":[],"text":"Find out how modern GTM teams fuel pipeline growth and velocity using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"fuel-pipeline-growth-and-velocity"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e42e73a47727c685284b9a98f2c5e8c6dcef8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a26beb11a6dc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f916ef1b-547d-566b-b465-bc645a5e6713","_id":"1f9c8da0-b9c8-40a9-acb4-faab9d3456e3","publishedAt":"2023-06-05T20:59:00.000Z","_createdAt":"2023-06-01T21:01:00Z","_updatedAt":"2024-08-21T17:56:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb6447da6345f61797348fdccb8ba3100db8a910-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why Gartner thinks you should take modern buying signals seriously\""},"title":"Why Gartner thinks you should take modern buying signals seriously","_rawExcerpt":[{"_key":"e3cf70aac6df","_type":"block","children":[{"_key":"9f6773507f30","_type":"span","marks":[],"text":"Learn why Gartner thinks you should start paying attention to intent, product, and community data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-gartner-thinks-you-should-take-modern-buying-signals-seriously"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f72459dfdc1beef76dc8448d5e1bbaef13b95f8c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f7a0017bf0f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1aba7ee7-275f-5131-b776-47f3f6bed873","_id":"88f7c6c1-079d-47b9-ad1c-24ed844f316e","publishedAt":"2023-06-01T13:37:00.000Z","_createdAt":"2023-05-30T13:38:03Z","_updatedAt":"2024-08-21T17:54:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8e2a97f7985f0a21c44d0efe70dc0bee85f4fe85-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Tapping into community for intent-based marketing\""},"title":"Tapping into community for intent-based marketing","_rawExcerpt":[{"_key":"1790aa0f3238","_type":"block","children":[{"_key":"f826f0188ebd0","_type":"span","marks":[],"text":"Learn how B2B companies can use intent-based marketing to target the right person at the right time."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"tapping-into-community-for-intent-based-marketing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-35a0044f3b9afa85a69fb1b54a817ed439c274b2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-9d5971fb-0ba7-576e-8285-dac9e1aa76a3","_id":"b037320e-7425-4cd1-b803-b645226c871a","publishedAt":"2023-05-22T16:18:11.491Z","_createdAt":"2023-05-22T16:20:08Z","_updatedAt":"2024-08-21T17:41:32Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70eda3c7f758ada66e3ef4a78e03812eee973ac5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Making the dark funnel work for you\""},"title":"Making the dark funnel work for you","_rawExcerpt":[{"_key":"827e30d0aea8","_type":"block","children":[{"_key":"6482b0ef54c60","_type":"span","marks":[],"text":"Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"making-the-dark-funnel-work-for-you"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c25cdabd76b30952a7ee3cef868775cebe26dfc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-070ab95e-db28-55dc-af97-e0551fd0a925","_id":"689dd558-c267-49a5-828e-279307f26e3f","publishedAt":"2023-05-17T15:22:00.000Z","_createdAt":"2023-05-15T20:53:59Z","_updatedAt":"2024-09-25T18:21:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-612947877de96875632584659c72bb2f6c63c715-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How Vercel and Lavender master the modern buyer’s journey with community\""},"title":"How Vercel and Lavender master the modern buyer’s journey with community","_rawExcerpt":[{"_key":"416b2ef8c471","_type":"block","children":[{"_key":"4ee8a353af2b0","_type":"span","marks":[],"text":"Learn how Vercel and Lavender use community to master the modern buyer's journey, from building high-quality pipeline to accelerating deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"vercel-and-lavender-master-the-modern-buyers-journey"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/TKkrkrqUwls","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-6023d5f27d3308f6d989aa98cea57b38be61ac0e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"62b6409e4d95","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]}],"companies":[]},"recentPosts":{"edges":[{"node":{"_type":"post","id":"-426c1520-2548-5cd8-be38-05374546061f","_id":"175c455f-bc6a-4ae7-bf78-22e061fec7fc","publishedAt":"2026-10-09T18:36:00.000Z","_createdAt":"2026-10-09T18:34:52Z","_updatedAt":"2026-10-09T19:03:21Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-84aeb82e9988e123d1508590c9f7f89dfa5f5e44-1200x624-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":624,"width":1200,"aspectRatio":1.9230769230769231}}},"layout":null,"alt":null},"title":"Meet the Frankenstack: Why Your AI Tools Don't Talk to Each Other","_rawExcerpt":[{"children":[{"_key":"72f3fea60997","_type":"span","marks":[],"text":"Most revenue teams now run AI inside a dozen disconnected tools, and none of those tools sees the full buyer journey. When a do-not-contact flag lives in the CRM but the AI drafting outreach never checks it, the Frankenstack turns into a compliance risk and a drag on pipeline at the same time. Here’s how a shared context layer lets revenue leaders set rules once and enforce them across every play, whether a rep or an agent takes the action."}],"_type":"block","style":"normal","_key":"12704b3dd894","markDefs":[]}],"readingTimeInMinutes":8,"slug":{"current":"frankenstack-ai-tools"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-a239b953-c62f-5b77-93f5-16127e2baad4","_id":"0f1c3288-8833-4e8b-9bee-2c45bff59a56","publishedAt":"2026-10-08T15:34:18.972Z","_createdAt":"2026-10-08T15:34:33Z","_updatedAt":"2026-10-09T15:15:00Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"a2e0ebc4-9fbf-4316-bc12-f4a458c3782d","title":"Templates & Guides","titlePublic":null,"slug":{"current":"guides"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4299dd53d6f066b23d9bbeac1a56a7f33dc7550b-1200x624-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":624,"width":1200,"aspectRatio":1.9230769230769231}}},"layout":null,"alt":"Signpost with one highlighted path leading to a closed deal"},"title":"Sales Methodologies: How to Choose the Right Framework for Your Deals","_rawExcerpt":[{"style":"normal","_key":"156018799fcb","markDefs":[],"children":[{"marks":[],"text":"Not all sales methodologies solve the same problem—this guide breaks down MEDDPICC, SPIN, Challenger, Sandler, BANT, and Solution Selling so you can match the right framework to your deal size, sales cycle, and buying group. It also shows how buyer signals and strong operational habits turn a methodology from CRM busywork into a system that actually helps reps close deals.","_key":"79291a8f26e0","_type":"span"}],"_type":"block"}],"readingTimeInMinutes":15,"slug":{"current":"sales-methodologies"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-dca36e2f-d1b5-56b6-92ce-aeff68cbf895","_id":"4c088377-6e0e-4860-aa4a-d3acb7c3fddd","publishedAt":"2026-10-08T15:34:18.915Z","_createdAt":"2026-10-08T15:34:35Z","_updatedAt":"2026-10-09T15:16:46Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-60c116db9c5763319716c4fd8c006701d913f039-1280x672-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":672,"width":1280,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Sales pipeline, forecast, and buyer signal analytics illustration"},"title":"Best Sales Analytics Tools: How to Compare Pipeline, Forecast, and Signal Analytics ","_rawExcerpt":[{"style":"normal","_key":"5afca3b1b03d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Most sales dashboards tell you what already happened, but the best sales analytics tools help you decide what to do next. This guide breaks down five categories of sales analytics software, compares eight top tools for 2026, and shows how to evaluate them with your own pipeline before you buy.","_key":"2b7a7066d72b"}],"_type":"block"}],"readingTimeInMinutes":16,"slug":{"current":"best-sales-analytics-tools"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}}]}},"pageContext":{"id":"-bc3adfb7-bf4c-5fa3-aeb7-cd02856f48a9","now":"2026-10-09","series":null,"categories":["0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","ee7a2a14-d037-4853-855a-e47d014bac0b","ad197e85-9187-444e-b96d-727169fb27d4","973d1158-d9cf-46c9-8b1e-d997403fde9f"],"authorIdsWithPages":[]}},"staticQueryHashes":["1103062666","1205817653","1232385435","1291262602","1342715763","13725269","1376961975","1427225953","1495801041","1520198276","1590856782","1594459315","1645518079","1702343420","189493211","2133962560","2141329968","2267330285","2344000787","2349192796","2392551400","2520474177","2608229151","2694698993","2763739722","277772772","2926084749","2929656701","3030471832","3094811859","3176737665","3287603011","3302639276","3304847038","3668403506","3696059859","3711140872","3822191430","3828715616","3917076254","4160255059","4201871693","4222375652","455672959","709110368","769109155","779970088","975170159"]}