{"componentChunkName":"component---src-templates-post-js","path":"/blog/best-website-visitor-identification-tool/","result":{"data":{"doc":{"_type":"post","id":"-6fb8617a-acd1-5683-afed-c5d4a1210583","_id":"b4aa25b9-dc21-4576-b324-cc2208aec5d9","publishedAt":"2026-09-30T19:40:33.747Z","_createdAt":"2026-09-30T19:40:47Z","_updatedAt":"2026-09-30T22:34:59Z","readingTimeInMinutes":13,"categories":[{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","_type":"category","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published","mainImage":null},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","_type":"category","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published","mainImage":null},{"_id":"4920f7cd-102e-4242-906b-df3e675956fd","_type":"category","title":"Convert High Intent Web Traffic","titlePublic":null,"slug":{"current":"convert-high-intent-web-traffic"},"status":"hidden","mainImage":null},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","_type":"category","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review","mainImage":null}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-86415a86b1655962c8ce5f091c60b8a0b97e2068-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Anonymous website visitors being identified as real people and routed to a conversation"},"cardImage":null,"mainVideo":null,"mainAudio":null,"duration":null,"title":"Best Website Visitor Identification Tool: How to Compare Your Options","slug":{"current":"best-website-visitor-identification-tool"},"isFeatured":null,"status":"published","hideMainMedia":null,"_rawExcerpt":[{"_key":"33a809d49a27","markDefs":[],"children":[{"text":"Most visitor identification tools stop at telling you which company visited your site, but this guide explains why the best options identify actual people, route alerts fast, and turn traffic into pipeline. It breaks down how the tech works, compares 10 leading tools for 2026, and shows how to choose the right fit based on your team, traffic, and compliance needs.","_key":"0b93ad326847","_type":"span","marks":[]}],"_type":"block","style":"normal"}],"_rawBody":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Someone from a high-fit account views your pricing page three times this week. Your team sees a company logo in a dashboard. Or nothing at all.","_key":"29dd7426d2e9"}],"_type":"block","style":"normal","_key":"e5def1065c23"},{"children":[{"_key":"c06d58fca0a4","_type":"span","marks":[],"text":"That's the gap most teams live with. A "},{"_type":"span","marks":["95f9da93ad93"],"text":"Gartner survey of B2B buyers","_key":"7ddb1b6768af"},{"text":" found that 61% of B2B buyers prefer an overall rep-free buying experience. So buyers do their homework quietly, and your website is where that research shows up.","_key":"b00de4ab14ae","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"47faa5601d05","markDefs":[{"_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience","_key":"95f9da93ad93"}]},{"children":[{"_type":"span","marks":[],"text":"Most tools answer \"which company?\" and stop there. This guide covers what visitor identification tools do, how they differ, how 10 popular options compare, and how to pick one for your team.","_key":"e577b8c503af"}],"_type":"block","style":"normal","_key":"72d619410835","markDefs":[]},{"children":[{"text":"What Is the Best Website Visitor Identification Tool?","_key":"30b5476b6453","_type":"span","marks":[]}],"_type":"block","style":"h2","_key":"b512fe106208","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The best website visitor identification tool resolves anonymous visitors to real people, not just companies. It stitches each identity into one clean profile and routes it to someone who can act within minutes.","_key":"bba4bb3346b6"}],"_type":"block","style":"normal","_key":"7d2aaed12e82"},{"children":[{"marks":[],"text":"Website visitor identification is the process of matching anonymous site traffic to the companies and people behind it. Website visitor identification software does this with a tracking script, outside data sources, and your own first-party data (information your visitors share with you directly).","_key":"6d14b87a4f93","_type":"span"}],"_type":"block","style":"normal","_key":"3ab9c5159b41","markDefs":[]},{"_key":"a3ece2c179ac","markDefs":[],"children":[{"marks":[],"text":"Most teams judge tools that identify anonymous website visitors by match rate alone. Match rate is the share of your traffic a tool can tie to a company or person. But a match nobody works is just a nicer-looking anonymous visit.","_key":"f4737ae04698","_type":"span"}],"_type":"block","style":"normal"},{"_key":"b01bff491d2e","markDefs":[{"href":"https://www.commonroom.io/blog/website-visitor-identification-how-to-turn-anonymous-traffic-into-pipeline/","_key":"37739a1aa5ee","_type":"link"}],"children":[{"text":"So this guide defines \"best\" as person-level identity plus activation, meaning the match actually turns into a next step. For the deeper mechanics, read our ","_key":"95e495056cfa","_type":"span","marks":[]},{"_type":"span","marks":["37739a1aa5ee"],"text":"complete guide to visitor identification","_key":"a236866372d7"},{"marks":[],"text":".","_key":"718323bba261","_type":"span"}],"_type":"block","style":"normal"},{"_type":"block","style":"h2","_key":"ecfd3931dcb3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How Website Visitor Identification Works","_key":"8c6a8ef1b465"}]},{"markDefs":[],"children":[{"_key":"d59f9d20fb1a","_type":"span","marks":[],"text":"A small script, or pixel, records each site visit and tries to match it to a company or person. Tracking tells you what visitors did, while identification tells you who they are."}],"_type":"block","style":"normal","_key":"e1c75f04ca39"},{"_key":"b97fddba1834","markDefs":[],"children":[{"marks":[],"text":"Known visitors have shared an identity through a form fill, login, or tracked email link; anonymous visitors haven't. Common Room keeps anonymous visits on file, then adds that history to the profile once a visitor becomes known.","_key":"10a7f16682aa","_type":"span"}],"_type":"block","style":"normal"},{"_key":"fe29cc3efd09","markDefs":[],"children":[{"marks":[],"text":"Company-Level Identification (Reverse IP)","_key":"0bae2469d3b7","_type":"span"}],"_type":"block","style":"h3"},{"style":"normal","_key":"261fd2287cc1","markDefs":[],"children":[{"marks":[],"text":"Reverse IP lookup matches a visitor's IP address (the numeric address of their internet connection) to the company that owns it. You get firmographics, meaning company details like name, industry, size, and location. You don't get a person.","_key":"ebb0b0b24697","_type":"span"}],"_type":"block"},{"_key":"7ea504d79ca5","markDefs":[],"children":[{"_key":"b722ec1234c2","_type":"span","marks":[],"text":"Accuracy has slipped as work moved home. Remote employees, VPNs, and home internet providers all hide the company behind the connection. Common Room's own visitor identification guide puts realistic company-level match rates at roughly 30-65% of US B2B traffic."}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"bb5462f2d2a3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"That's useful for account-level prioritization. But reps can't email a logo, so someone still has to figure out who visited and why.","_key":"41a04dc5118a"}]},{"style":"h3","_key":"f31c65b0366f","markDefs":[],"children":[{"marks":[],"text":"Person-Level Identification (Identity Graphs and First-Party Signals)","_key":"69645d59f811","_type":"span"}],"_type":"block"},{"children":[{"text":"Person-level tools go a step further. They use identity graphs, which are large databases that link devices, browsers, and email addresses to real people. Match a visit to a graph entry, and you get a name, a title, and often a work email.","_key":"cf5ea9fe4547","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"46d43621fb17","markDefs":[]},{"_type":"block","style":"normal","_key":"f23af1abb9d2","markDefs":[],"children":[{"marks":[],"text":"Stronger tools also use first-party identity events. These are moments when a visitor tells you who they are, like a form fill, product login, or tracked email click.","_key":"43ab6d9f743a","_type":"span"}]},{"style":"normal","_key":"da04c31be930","markDefs":[],"children":[{"marks":[],"text":"Expect person-level match rates of roughly 5-20% of US B2B traffic, according to the same Common Room guide. Coverage is strongest in the US and thinner in other regions.","_key":"7a52dc43f9f1","_type":"span"}],"_type":"block"},{"style":"normal","_key":"e84e64fa0d99","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Two setup steps make a real difference here. An identity call is a line of code that tells your tracking tool who a visitor is when they log in or submit a form. Link tracking adds small tags, called UTM parameters, to your email links so a click ties the visit to a known contact.","_key":"e5453a7fd2cc"}],"_type":"block"},{"markDefs":[{"href":"https://www.commonroom.io/docs/signals/website-visitor-tracking/","_key":"11681246f724","_type":"link"}],"children":[{"_key":"2f7291fac40e","_type":"span","marks":[],"text":"Common Room's "},{"marks":["11681246f724"],"text":"website visitor tracking docs","_key":"f9de21093cbe","_type":"span"},{"marks":[],"text":" report that identity calls and link tracking each lift deanonymization rates by over 50%. Deanonymization simply means turning anonymous visits into known ones. Most comparison guides skip this step, which is odd, since it's setup work you already control.","_key":"6c3243c2f71c","_type":"span"}],"_type":"block","style":"normal","_key":"06de1281dc21"},{"style":"h3","_key":"92eaa4acda4b","markDefs":[],"children":[{"_key":"d7604ce7d644","_type":"span","marks":[],"text":"Company-Level vs. Person-Level at a Glance"}],"_type":"block"},{"_type":"mainImage","alt":"Company-level identification shows an account with broad coverage; person-level identification names an individual with narrower coverage","_key":"image-723dbcc611024x768png","asset":{"_id":"image-15c5afbbe59e221fe9d0a49b6fdde4a723dbcc61-1024x768-png","_type":"sanity.imageAsset","_rev":"rtp9ScfgtPEiF0NFFNh2xR","_createdAt":"2026-09-30T19:40:44Z","_updatedAt":"2026-09-30T19:40:44Z","url":"https://cdn.sanity.io/images/vt347z5x/production/15c5afbbe59e221fe9d0a49b6fdde4a723dbcc61-1024x768.png","path":"images/vt347z5x/production/15c5afbbe59e221fe9d0a49b6fdde4a723dbcc61-1024x768.png","originalFilename":"image.png","sha1hash":"15c5afbbe59e221fe9d0a49b6fdde4a723dbcc61","assetId":"15c5afbbe59e221fe9d0a49b6fdde4a723dbcc61","size":562269,"extension":"png","mimeType":"image/png","metadata":{"palette":{"_type":"sanity.imagePalette","darkMuted":{"foreground":"#fff","title":"#fff","population":3.47,"background":"#3b4945","_type":"sanity.imagePaletteSwatch"},"muted":{"foreground":"#fff","title":"#fff","population":0.03,"background":"#6aab9c","_type":"sanity.imagePaletteSwatch"},"lightVibrant":{"background":"#6cecc4","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0},"darkVibrant":{"foreground":"#fff","title":"#fff","population":0.45,"background":"#0c4a38","_type":"sanity.imagePaletteSwatch"},"lightMuted":{"title":"#fff","population":0.02,"background":"#a1c3bc","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"vibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0,"background":"#1cbc8c"},"dominant":{"background":"#3b4945","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":3.47}},"hasAlpha":false,"lqip":"data:image/png;base64,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","dimensions":{"_type":"sanity.imageDimensions","width":1024,"aspectRatio":1.3333333333333333,"height":768},"isOpaque":true,"blurHash":"VDO||Qxat7tR~X-pbHWVo2ozxbWoofV@NFD%o2oMS1%M","_type":"sanity.imageMetadata","thumbHash":"9ucFBYCH92h4h4h5eDaIe7xbz8v1"},"uploadId":"47e39faa6c78e1bb916208b737be89d3dfc8a527","filename":"image.png","width":1024,"height":768,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/15c5afbbe59e221fe9d0a49b6fdde4a723dbcc61-1024x768.png?rect=256,0,512,768&w=%width%&h=%height%&q=80","id":"image-15c5afbbe59e221fe9d0a49b6fdde4a723dbcc61-1024x768-png","children":[],"parent":null}},{"children":[{"_key":"e2039e357106","_type":"span","marks":[],"text":"Here's how the two approaches compare side by side."}],"_type":"block","style":"normal","_key":"f075eaa1b734","markDefs":[]},{"_type":"table","_key":"4c13d74738cf","rows":[{"cells":["Factor","Company-level identification","Person-level identification"],"_type":"tableRow","_key":"f479dd8f86a3"},{"cells":["What you get","Company name and firmographics","Name, title, work email, and company"],"_type":"tableRow","_key":"5beb06379ec6"},{"cells":["Method","Reverse IP lookup","Identity graphs plus first-party identity events"],"_type":"tableRow","_key":"cd19801cade6"},{"_type":"tableRow","_key":"5df3374435a3","cells":["Coverage","Often global","Strongest in the US"]},{"_type":"tableRow","_key":"cd9881f419f8","cells":["Typical match rate (US B2B traffic)","Roughly 30-65%","Roughly 5-20%"]},{"_type":"tableRow","_key":"b4a3408c2314","cells":["Privacy posture","Often relies on legitimate interest under GDPR","Generally requires consent for EU visitors"]},{"_key":"7b4c699648ca","cells":["Best for","Account-based marketing, account scoring, and ad audiences","SDR outreach, real-time alerts, and personalized follow-up"],"_type":"tableRow"}]},{"children":[{"text":"7 Criteria for Choosing a Website Visitor Identification Tool","_key":"0c03fa99f4c5","_type":"span","marks":[]}],"_type":"block","style":"h2","_key":"70dc09b36a31","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Match rate is the number vendors lead with. On its own, it's also the least useful one.","_key":"fe7a32975667"}],"_type":"block","style":"normal","_key":"9ba9312a6825"},{"_type":"block","style":"normal","_key":"893a598dbbe6","markDefs":[],"children":[{"_key":"706fa0123a8d","_type":"span","marks":[],"text":"A high match rate on messy, duplicate records just hands your team a cleanup project. Here's what to evaluate instead."}]},{"_type":"block","style":"normal","_key":"0c23f272af38","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Person-level resolution:","_key":"6c0ca06a494e"},{"text":" The tool should name the person, not just the company. Reps work with people, and a logo gives them nowhere to start.","_key":"cec7f199ce37","_type":"span","marks":[]}],"level":1},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Honest, verifiable match rates:","_key":"2c4984986962"},{"text":" Run a pilot against your own CRM and traffic. Vendor averages rarely reflect your mix of regions, devices, and remote workers.","_key":"b735f10615b5","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"535fd2bb5890","listItem":"bullet"},{"_type":"block","style":"normal","_key":"ca443b701358","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Identity resolution and deduplication:","_key":"7b5e67156b84"},{"marks":[],"text":" Identity resolution links identifiers, like a personal email signup, to one business profile. Good tools merge matches instead of creating duplicates.","_key":"0528da662011","_type":"span"}],"level":1},{"children":[{"_type":"span","marks":["strong"],"text":"Real-time alerts and routing:","_key":"5d9ff7e2fe16"},{"text":" Alert the right owner in Slack or your CRM within minutes. Pricing-page visits get colder the longer they sit.","_key":"8c650b6b8657","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"2b0d1c35a3c5","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"7d0da6ce94ab","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Native integrations:","_key":"1e61db7f146f"},{"marks":[],"text":" Look for built-in connections to your CRM, Slack, and sales engagement tools. Every manual CSV export is a workflow waiting to break.","_key":"85f94bf83c83","_type":"span"}],"level":1,"_type":"block"},{"listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"Signals beyond the website:","_key":"2dacef1e4d7c","_type":"span"},{"_type":"span","marks":[],"text":" A web visit means more next to a job change or product usage. Site-only tools see one slice of the buyer.","_key":"ada8abb2d7d6"}],"level":1,"_type":"block","style":"normal","_key":"105bd21f2e38"},{"_type":"block","style":"normal","_key":"1b2330fc1cc9","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Compliance posture and data sourcing:","_key":"22a806f31e48"},{"_type":"span","marks":[],"text":" Ask how the vendor sources identity data and handles consent. Get it in writing before legal asks.","_key":"9b5a331daccc"}],"level":1},{"style":"normal","_key":"fa548f85c654","markDefs":[],"children":[{"marks":[],"text":"Identity resolution is the criterion most comparisons skip, and it's where RevOps feels the pain first. Duplicate records break routing, skew reporting, and send two reps to the same buyer.","_key":"8e9117ffe200","_type":"span"}],"_type":"block"},{"_key":"1c907ba62499","markDefs":[{"_type":"link","href":"https://www.commonroom.io/product/person-360/","_key":"58db1759a50c"}],"children":[{"marks":[],"text":"In bakeoffs (head-to-head tests against other vendors), Common Room's ","_key":"bf4b5906e887","_type":"span"},{"_type":"span","marks":["58db1759a50c"],"text":"Person360 identity resolution engine","_key":"4a5db1a0a8da"},{"_key":"6ca09d569aa7","_type":"span","marks":[],"text":" delivers 30-50% higher match rates. It also cuts duplicate records by up to 79%, so each buyer lives in one profile instead of three."}],"_type":"block","style":"normal"},{"_type":"block","style":"h2","_key":"ce0ce0668e28","markDefs":[],"children":[{"marks":[],"text":"Best Website Visitor Identification Tools Compared","_key":"835bc4f59ffb","_type":"span"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There's no single best website visitor identification tool for every team, so the tools below are grouped by approach, not ranked by hype. Descriptions reflect each vendor's own positioning, so verify match rates and coverage in a pilot before you buy.","_key":"d3611b771e79"}],"_type":"block","style":"normal","_key":"af067628be56"},{"rows":[{"_key":"0172719cd44f","cells":["Tool","Identification level","Primary approach","Best for"],"_type":"tableRow"},{"cells":["Common Room","Person and company","Person-level identity resolution plus buying signals from many sources","RevOps and GTM teams that want web visits tied to prioritized next steps"],"_type":"tableRow","_key":"33e4a458c067"},{"_key":"75fceadd5e2a","cells":["RB2B","Person (US focus)","Contact-level identification of US traffic","SDR teams that want person-level alerts on US visitors"],"_type":"tableRow"},{"_type":"tableRow","_key":"5d9d98cc9596","cells":["Warmly","Person (US focus)","Contact-level identification with real-time alerts","SDR teams working US inbound traffic"]},{"_key":"e9bd449d67f1","cells":["Leadfeeder (Dealfront)","Company","Reverse IP lookup with firmographic data","Teams that want account visibility, including outside the US"],"_type":"tableRow"},{"_key":"4270dd9e7e0d","cells":["6sense","Company","Account identification plus intent data","Enterprise account-based marketing programs"],"_type":"tableRow"},{"cells":["Demandbase","Company","Account identification inside an account-based marketing platform","Enterprise account-based marketing and advertising"],"_type":"tableRow","_key":"01f3312c5bde"},{"_type":"tableRow","_key":"0777cc4f00c7","cells":["Factors.ai","Company","Account identification with journey analytics","Teams tying account visits to marketing performance"]},{"cells":["Lead Forensics","Company","Reverse IP lookup","Teams that want a list of companies visiting their site"],"_type":"tableRow","_key":"3aaeb0dc0503"},{"cells":["Albacross","Company","Reverse IP lookup with firmographics","European teams focused on account-level visibility"],"_type":"tableRow","_key":"0e2f9f8fd065"},{"_key":"536e67bb1657","cells":["HubSpot Breeze Intelligence","Company","Company identification inside HubSpot","Teams that run marketing and sales in HubSpot"],"_type":"tableRow"}],"_type":"table","_key":"7565fa741b8d"},{"style":"h3","_key":"6ac8d877f52c","markDefs":[],"children":[{"marks":[],"text":"Common Room: Person-Level Identity Plus Signal-Based Action","_key":"b96c3465c85a","_type":"span"}],"_type":"block"},{"children":[{"text":"Common Room's ","_key":"91f218a9ef79","_type":"span","marks":[]},{"_key":"3a6291422fb7","_type":"span","marks":["ce3a27208f93"],"text":"enhanced website visitor identification"},{"marks":[],"text":" gives you up to 50% person-level visibility of US web traffic. It's available on all plans at no extra cost.","_key":"70e61e442ffb","_type":"span"}],"_type":"block","style":"normal","_key":"7927a721fa6f","markDefs":[{"_key":"ce3a27208f93","_type":"link","href":"https://www.commonroom.io/blog/enhanced-website-visitor-identification/"}]},{"_key":"a4f3073fc76b","markDefs":[],"children":[{"marks":[],"text":"The bigger difference is what happens after the match. Web visits merge in Person360 with job changes, product usage, community activity, and social signals, so each visit arrives with context attached.","_key":"919c45738376","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"text":"That profile then feeds scoring, alerts, and AI-driven workflows. The result is a clear next step for the right rep, instead of another row in another dashboard.","_key":"97e6cfde91d4","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"c45937dcf1c3","markDefs":[]},{"_key":"26f3d34ee8dc","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The honest limitation: person-level coverage is strongest in the US. If most of your traffic comes from outside the US, expect a larger share of your matches at the company level.","_key":"8c2d6bf18df6"}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"a1e0124f06f9","markDefs":[],"children":[{"_key":"adbdb8e04d42","_type":"span","marks":[],"text":"Person-Level Specialists (RB2B, Warmly)"}]},{"_type":"block","style":"normal","_key":"809177754080","markDefs":[],"children":[{"_type":"span","marks":[],"text":"RB2B and Warmly focus on contact-level identification of US traffic. They're a strong fit for SDR teams that want an alert when a specific person visits a high-intent page.","_key":"74fb38187303"}]},{"_key":"f4241be7e5b2","markDefs":[],"children":[{"_key":"61150738dd0c","_type":"span","marks":[],"text":"The trade-off is scope. The website visit is their core signal, so reps still pull context from LinkedIn, the CRM, and other tools before they reach out."}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"4ac8297f7944","markDefs":[],"children":[{"_key":"cdc628e4f813","_type":"span","marks":[],"text":"Company-Level and ABM Platforms (Leadfeeder, 6sense, Demandbase, Factors.ai, Lead Forensics, Albacross)"}]},{"_key":"8ad0a0afde8f","markDefs":[],"children":[{"marks":[],"text":"These tools identify accounts, not people. Many offer global coverage, and several position themselves as GDPR-friendly.","_key":"33272f87102e","_type":"span"}],"_type":"block","style":"normal"},{"style":"normal","_key":"df1f90c4c31c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Account-based marketing (ABM) means focusing sales and marketing on a defined list of high-fit accounts. These platforms help with ABM programs, account scoring, and building ad audiences. The catch is that you get company names, and someone still has to find the right person.","_key":"122a44ee2dc8"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"CRM-Native Options (HubSpot Breeze Intelligence)","_key":"00479c46fc8d"}],"_type":"block","style":"h3","_key":"c8d6efeb5d1b","markDefs":[]},{"_type":"block","style":"normal","_key":"498a14ed518e","markDefs":[],"children":[{"marks":[],"text":"If your team lives in HubSpot, Breeze Intelligence adds company-level identification inside the CRM you already use. There's no new tool to connect or train reps on.","_key":"d491db7387b7","_type":"span"}]},{"markDefs":[],"children":[{"marks":[],"text":"The downside is reach. It works inside one ecosystem and identifies companies rather than people.","_key":"ec73b1124d58","_type":"span"}],"_type":"block","style":"normal","_key":"3ac2ae6d979a"},{"markDefs":[],"children":[{"text":"A Note on Behavioral Analytics Tools","_key":"a5096b7a3697","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"3beb881d597c"},{"style":"normal","_key":"fa14ba6ab90f","markDefs":[],"children":[{"marks":[],"text":"Google Analytics 4 (GA4), Microsoft Clarity, and Hotjar answer \"what did visitors do?\" They don't answer \"who were they?\"","_key":"701a58f0ce42","_type":"span"}],"_type":"block"},{"style":"normal","_key":"b8cad532355b","markDefs":[],"children":[{"_key":"d553ddbf8307","_type":"span","marks":[],"text":"These tools show page views, clicks, scroll depth, and session recordings. If you searched for a website visitor tracking tool or a simple visitor counter, this category may be what you want."}],"_type":"block"},{"style":"normal","_key":"cf1c48068c19","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Many teams run one alongside an identification tool. The two answer different questions, so they rarely compete for the same budget line.","_key":"71523351b084"}],"_type":"block"},{"style":"h2","_key":"b9d0bffbc269","markDefs":[],"children":[{"text":"How to Match a Tool to Your Use Case","_key":"ae554fafda22","_type":"span","marks":[]}],"_type":"block"},{"_key":"ce1ba961c736","markDefs":[],"children":[{"marks":[],"text":"The best tool to identify website visitors depends on two things: who will act on the data and where your traffic comes from. Answer those, and your shortlist gets short fast.","_key":"7d2d4362280c","_type":"span"}],"_type":"block","style":"normal"},{"level":1,"_type":"block","style":"normal","_key":"6b040b4a93f1","listItem":"bullet","markDefs":[],"children":[{"text":"SDR team working US inbound traffic:","_key":"1b81ee694d12","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":" Choose a person-level tool. Reps need a name and a reason to reach out.","_key":"a3a423d66a64"}]},{"markDefs":[],"children":[{"marks":["strong"],"text":"ABM program across regions:","_key":"77245e445782","_type":"span"},{"_key":"d9281108aeca","_type":"span","marks":[],"text":" Choose a company-level tool or ABM platform. Global account coverage matters more than contact names."}],"level":1,"_type":"block","style":"normal","_key":"dc3b26a80944","listItem":"bullet"},{"children":[{"text":"SMB team running on HubSpot:","_key":"a34bae0b73a3","_type":"span","marks":["strong"]},{"_key":"5b227ae0c30f","_type":"span","marks":[],"text":" Choose a CRM-native option. Setup stays simple inside the system you already use."}],"level":1,"_type":"block","style":"normal","_key":"e091e7d44803","listItem":"bullet","markDefs":[]},{"level":1,"_type":"block","style":"normal","_key":"9d5fcfe48d4b","listItem":"bullet","markDefs":[],"children":[{"marks":["strong"],"text":"RevOps team consolidating signals and cleaning up duplicates:","_key":"432d8ee81aeb","_type":"span"},{"_key":"257937f0f462","_type":"span","marks":[],"text":" Choose person-level identity paired with a signal platform. You need one clean profile per buyer."}]},{"_type":"block","style":"normal","_key":"4573cc57867c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"That last scenario is the one teams tend to underestimate. If you've ever explained a broken workflow with \"it's across multiple tools,\" you know the cost.","_key":"0136a27b2ae5"}]},{"_type":"block","style":"normal","_key":"91a8cf431d90","markDefs":[{"_type":"link","href":"https://www.commonroom.io/product/signals/","_key":"d5917756962e"}],"children":[{"_key":"b0bb2fe3e2e0","_type":"span","marks":[],"text":"When web visits live in one tool, job changes in another, and product usage in a third, reps rebuild context by hand. "},{"marks":["d5917756962e"],"text":"Common Room's signal capture layer","_key":"e8a4981e42f7","_type":"span"},{"_type":"span","marks":[],"text":" brings those signals into one place. Your scoring and routing rules then run on a single profile instead of three partial ones.","_key":"16e8527152fa"}]},{"_key":"072406ee2aa5","markDefs":[],"children":[{"marks":[],"text":"How to Turn Identified Visitors Into Pipeline","_key":"8a9f3e784218","_type":"span"}],"_type":"block","style":"h2"},{"_type":"mainImage","alt":"Six-step workflow from filtering to ICP through personalized outreach, ending in a booked meeting","_key":"image-0f68b24481024x768png","asset":{"_id":"image-463c72fe4e58697942215c1c58487290f68b2448-1024x768-png","_type":"sanity.imageAsset","_rev":"rtp9ScfgtPEiF0NFFNh3HK","_createdAt":"2026-09-30T19:40:46Z","_updatedAt":"2026-09-30T19:40:46Z","url":"https://cdn.sanity.io/images/vt347z5x/production/463c72fe4e58697942215c1c58487290f68b2448-1024x768.png","originalFilename":"image.png","uploadId":"4fd8bc379960d62212fe1b6a0c0309a583fc70bd","assetId":"463c72fe4e58697942215c1c58487290f68b2448","size":517412,"metadata":{"hasAlpha":false,"lqip":"data:image/png;base64,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","dimensions":{"_type":"sanity.imageDimensions","width":1024,"aspectRatio":1.3333333333333333,"height":768},"isOpaque":true,"blurHash":"VOP%z^oMozoMoyoff6j[f6j[~qoyV@oyV[-;kBaekBay","_type":"sanity.imageMetadata","thumbHash":"9+cJBYCHh4d3eHiPh5d4cQ+I/HHY","palette":{"darkVibrant":{"population":0,"background":"#046444","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"lightMuted":{"title":"#fff","population":0.02,"background":"#9dcbbc","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"vibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0,"background":"#40e4b0"},"dominant":{"population":0.39,"background":"#394943","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"_type":"sanity.imagePalette","darkMuted":{"background":"#394943","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0.39},"muted":{"population":0.03,"background":"#609986","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"lightVibrant":{"population":0.28,"background":"#93e7cb","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000"}}},"path":"images/vt347z5x/production/463c72fe4e58697942215c1c58487290f68b2448-1024x768.png","sha1hash":"463c72fe4e58697942215c1c58487290f68b2448","extension":"png","mimeType":"image/png","filename":"image.png","width":1024,"height":768,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/463c72fe4e58697942215c1c58487290f68b2448-1024x768.png?rect=256,0,512,768&w=%width%&h=%height%&q=80","id":"image-463c72fe4e58697942215c1c58487290f68b2448-1024x768-png","children":[],"parent":null}},{"_key":"2668e6b9e955","markDefs":[],"children":[{"text":"Identification is step one. The value comes from what happens in the minutes after the match.","_key":"9e813b3b1c00","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"style":"normal","_key":"891afe24b7ac","markDefs":[],"children":[{"text":"Start with your ideal customer profile (ICP), which describes the accounts most likely to buy. Then work through these steps in order.","_key":"2423a4b879ea","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_key":"84a92f23e7ca","_type":"span","marks":["strong"],"text":"Filter to your ICP:"},{"marks":[],"text":" Exclude customers, competitors, and job seekers first. Nobody needs an alert about a candidate reading your careers page.","_key":"aa28f4cf244c","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"f63a7eb7eee0","listItem":"number"},{"_key":"6ee61239e61b","listItem":"number","markDefs":[],"children":[{"text":"Resolve to the decision-maker:","_key":"fc44ea701503","_type":"span","marks":["strong"]},{"marks":[],"text":" If the visitor isn't the buyer, find who is. An intern's visit can still point you toward the right VP.","_key":"3f417b94df98","_type":"span"}],"level":1,"_type":"block","style":"normal"},{"level":1,"_type":"block","style":"normal","_key":"94df7c790405","listItem":"number","markDefs":[],"children":[{"marks":["strong"],"text":"Score by fit and intent:","_key":"59554a08d268","_type":"span"},{"_type":"span","marks":[],"text":" Fit is how closely the account matches your ICP. Intent reflects buying behavior, like repeat pricing visits.","_key":"a5c19a889b69"}]},{"markDefs":[{"_key":"c20e111e4d56","_type":"link","href":"https://www.commonroom.io/blog/30-examples-of-buying-signals/"}],"children":[{"_type":"span","marks":["strong"],"text":"Stack signals:","_key":"f7860d3370d7"},{"text":" A pricing visit plus a new VP hire tells a clearer story than either alone. Read more about ","_key":"cf37b5cdc00e","_type":"span","marks":[]},{"marks":["c20e111e4d56"],"text":"stacking buying signals","_key":"78b6360fe8a3","_type":"span"},{"marks":[],"text":".","_key":"980790732c10","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"bea3a2979fce","listItem":"number"},{"children":[{"_key":"a1544a4106fa","_type":"span","marks":["strong"],"text":"Route in real time:"},{"_type":"span","marks":[],"text":" Alert the account owner in Slack or the CRM within minutes. Unclear ownership is how warm visits go cold.","_key":"8d397869e7a0"}],"level":1,"_type":"block","style":"normal","_key":"dc39f372cd5c","listItem":"number","markDefs":[]},{"children":[{"_type":"span","marks":["strong"],"text":"Personalize with the signal:","_key":"3209904203cc"},{"text":" Let the signal shape your message without announcing you saw their visit. A first-name merge field isn't personalization.","_key":"de13de2d0107","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"c94cd9bbb505","listItem":"number","markDefs":[]},{"children":[{"marks":[],"text":"This sequence works when teams run it consistently. Florin Tatulea, head of sales development at Common Room, reported our SDR team's web visit plays see 17%+ reply rates and 10% booked-meeting rates.","_key":"39ad91995745","_type":"span"}],"_type":"block","style":"normal","_key":"8391f6a80577","markDefs":[]},{"_key":"1816bc0cf88e","markDefs":[{"_type":"link","href":"https://www.commonroom.io/blog/deanonymize-website-activity-to-book-more-meetings/","_key":"73701ed97c5b"}],"children":[{"text":"You can see the ","_key":"3508c22259de","_type":"span","marks":[]},{"marks":["73701ed97c5b"],"text":"plays our SDR team runs","_key":"585647e1184d","_type":"span"},{"_type":"span","marks":[],"text":" and borrow the structure. Florin's team pairs each visit with context before anyone writes a word.","_key":"5922dd260edb"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"fbfc5ec9a7dd","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Skip the context, and identification backfires. The same Gartner survey found that 73% of B2B buyers actively avoid suppliers who send irrelevant outreach.","_key":"f8337a52e140"}]},{"children":[{"_type":"span","marks":[],"text":"For RevOps, the final step is measurement. Track reply and meeting rates on web visit plays separately from other outbound, so you can prove whether identification is paying off.","_key":"f2be9ee7933d"}],"_type":"block","style":"normal","_key":"e1d211f32947","markDefs":[]},{"markDefs":[{"_key":"13c3be59d88a","_type":"link","href":"https://www.commonroom.io/playbooks/make-anonymous-web-visits-actionable-with-enhanced-website-visitor-identification/"}],"children":[{"_key":"dc75bc6d9585","_type":"span","marks":[],"text":"If you're setting this up for the first time, this step-by-step playbook shows how to "},{"marks":["13c3be59d88a"],"text":"make anonymous web visits actionable","_key":"291cf06a3066","_type":"span"},{"marks":[],"text":". It walks through setup, filtering, and the first plays to run.","_key":"48f359a4139c","_type":"span"}],"_type":"block","style":"normal","_key":"2dfe085ae5a9"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Is Website Visitor Identification Legal? GDPR and CCPA Basics","_key":"9e6c4bc1b6ee"}],"_type":"block","style":"h2","_key":"9d29dadeb613"},{"children":[{"_type":"span","marks":[],"text":"Short answer: It can be, if you set it up carefully. The rules depend on where your visitors are and whether you identify companies or people.","_key":"8e14e65210cb"}],"_type":"block","style":"normal","_key":"fb772f381323","markDefs":[]},{"children":[{"text":"In the EU, ","_key":"8c4016393f4e","_type":"span","marks":[]},{"_type":"span","marks":["8a73fc5cb470"],"text":"GDPR's definition of personal data","_key":"4bbbad78f144"},{"_key":"1953e60b4f4b","_type":"span","marks":[],"text":" includes \"an identifier such as a name, an identification number, location data, an online identifier.\" IP addresses count as online identifiers, so IP-based identification falls within GDPR's scope."}],"_type":"block","style":"normal","_key":"fc193fe75a31","markDefs":[{"_type":"link","href":"https://eur-lex.europa.eu/eli/reg/2016/679/oj","_key":"8a73fc5cb470"}]},{"children":[{"text":"Company-level tools typically rely on legitimate interest. That's a legal basis for processing data for a reasonable business purpose, backed by a documented assessment that weighs your interest against the visitor's rights.","_key":"15cc03c1a858","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"5662c6e7d755","markDefs":[]},{"_key":"9743d02cf72a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Person-level identification of EU visitors generally requires consent. In practice, that means a clear cookie banner and no identification until the visitor agrees.","_key":"0e6a832d2fda"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"f8da72d14075","markDefs":[],"children":[{"text":"In the US, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), protects California residents. That includes people acting in a business capacity, so B2B traffic isn't exempt.","_key":"1f0ab15a440f","_type":"span","marks":[]}]},{"style":"normal","_key":"118c69bec295","markDefs":[{"_type":"link","href":"https://cppa.ca.gov/regulations/pdf/ccpa_statute_eff_20260101.pdf","_key":"61eddba6ffbe"}],"children":[{"_key":"8362da88f961","_type":"span","marks":["61eddba6ffbe"],"text":"California's CCPA regulations"},{"marks":[],"text":", effective January 1, 2026, list the right to know, the right to delete, and the right to correct personal information. If a business sells or shares personal information, consumers also have the right to opt out of that sale or sharing.","_key":"6a52beedda55","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Ask every vendor to document where its identity data comes from and how it handles consent and opt-outs. This section is general information, not legal advice, so check with your counsel before you roll out any tool.","_key":"50bdb0840fe0"}],"_type":"block","style":"normal","_key":"3f97aaf76e80"},{"_type":"block","style":"h2","_key":"fdfd10d0e18a","markDefs":[],"children":[{"text":"Frequently Asked Questions","_key":"8bf3a7a8be73","_type":"span","marks":[]}]},{"_type":"block","style":"normal","_key":"73fba6f7ff83","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Here are quick answers to the questions buyers ask most often.","_key":"13a03444ef1c"}]},{"_type":"block","style":"h3","_key":"dfea64ac498a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Which Website Visitor Identification Tool Is the Best?","_key":"aacb72165d75"}]},{"children":[{"_key":"16885620e2eb","_type":"span","marks":[],"text":"For most B2B teams, the best website visitor identification tool names real people, merges them into clean profiles, and alerts a rep fast. If you only need account visibility, a company-level tool may be enough."}],"_type":"block","style":"normal","_key":"96055f5b927d","markDefs":[]},{"children":[{"text":"Can I See Who Visited My Website?","_key":"dc669e7f0bed","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"620fdaa4b838","markDefs":[]},{"_type":"block","style":"normal","_key":"2eaf214eb967","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Yes, partly. A visitor identification tool can show the company behind many visits and the person behind a smaller share, mostly for US traffic.","_key":"37716edc2133"}]},{"_key":"07d8b5701ae2","markDefs":[],"children":[{"text":"What's the Difference Between Website Visitor Tracking and Identification?","_key":"f071f8a84e10","_type":"span","marks":[]}],"_type":"block","style":"h3"},{"_type":"block","style":"normal","_key":"bcd1b7e123de","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Tracking records what visitors do, like pages viewed and clicks. Identification tells you who they are, at the company or person level.","_key":"e950c80b01cd"}]},{"children":[{"_type":"span","marks":[],"text":"What's the Difference Between Person-Level and Company-Level Visitor Identification?","_key":"cae71ed95d06"}],"_type":"block","style":"h3","_key":"91cd4bd3a2f6","markDefs":[]},{"children":[{"text":"Company-level identification shows which organization visited, usually through reverse IP lookup. Person-level identification names the individual, using identity graphs and first-party data.","_key":"f6777d332b14","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"e911953cef55","markDefs":[]},{"markDefs":[],"children":[{"text":"What Match Rate Should I Expect?","_key":"896d991d2bb4","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"074c5a5ce726"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"For US B2B traffic, expect roughly 30-65% at the company level and 5-20% at the person level. Your results depend on your traffic mix, so test in a pilot.","_key":"25621104836e"}],"_type":"block","style":"normal","_key":"fcdb3d8a87d7"},{"_key":"fbc182bedfca","markDefs":[],"children":[{"marks":[],"text":"Do Visitor Identification Tools Cover All My Prospects?","_key":"6fedb38e8442","_type":"span"}],"_type":"block","style":"h3"},{"markDefs":[],"children":[{"_key":"af746d7fb86a","_type":"span","marks":[],"text":"No, some visitors will always stay anonymous. Pair identification with other signals, like job changes, product usage, and community activity, to fill the gaps."}],"_type":"block","style":"normal","_key":"c1e9a1ff4557"},{"_type":"block","style":"h3","_key":"59b1f3bf6d0d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How Can I Monitor Website Visitors in Real Time?","_key":"8a7d82fbc65e"}]},{"markDefs":[],"children":[{"marks":[],"text":"Connect your identification tool to Slack or your CRM and set alerts for high-intent pages, like pricing. Filter those alerts to ICP accounts so reps only see visits worth acting on.","_key":"0cbb85d869e4","_type":"span"}],"_type":"block","style":"normal","_key":"083945dbb750"},{"markDefs":[],"children":[{"text":"Turn Your Website Traffic Into Your Next Conversation","_key":"487b6c7d038d","_type":"span","marks":[]}],"_type":"block","style":"h2","_key":"b8566487694c"},{"children":[{"_type":"span","marks":[],"text":"The pixel is the easy part. What matters is the next five minutes: who gets the alert, what context they see, and whether the outreach earns a reply.","_key":"da94efb0e4cc"}],"_type":"block","style":"normal","_key":"153c9ff5a9fc","markDefs":[]},{"_type":"block","style":"normal","_key":"c0142841a3a4","markDefs":[],"children":[{"text":"So when you compare options for the best website visitor identification tool, judge each one by that five-minute window. Common Room turns the traffic you already have into prioritized next steps for specific people and accounts.","_key":"08936387a8b6","_type":"span","marks":[]}]},{"markDefs":[{"_key":"da0e6b32760f","_type":"link","href":"https://commonroom.io/demo/"}],"children":[{"marks":["da0e6b32760f","strong"],"text":"Request a demo","_key":"8a78c1bfece2","_type":"span"}],"_type":"block","style":"normal","_key":"7328a70a2a7b"}],"authors":[],"promo":null,"relatedPosts":[{"_type":"post","id":"-afb50ed4-2ff7-5871-8215-834513ddcf2d","_id":"0db3f605-2a87-474d-a6d5-de7f0f858b6d","publishedAt":"2026-09-30T20:07:20.742Z","_createdAt":"2026-09-30T20:07:33Z","_updatedAt":"2026-09-30T22:39:59Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-46efd07413c38c4194ab451a0f131c98a20ff0eb-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Phone at the center of buying-signal rings connecting to a found prospect"},"title":"Cold Calling: The Intent-Based Approach That Actually Books Meetings","_rawExcerpt":[{"_type":"block","style":"normal","_key":"7a8cc1ec2cb2","markDefs":[],"children":[{"_key":"5bfd550dbbca","_type":"span","marks":[],"text":"Cold calling still works—if you stop dialing static lists and start calling prospects when real buying signals appear. This guide shows SDRs how to build signal-based call queues, open with relevance, handle objections, and turn more conversations into booked meetings."}]}],"readingTimeInMinutes":15,"slug":{"current":"cold-calling"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d00fc283-f893-5311-89e5-a2e6bf5ca0d7","_id":"8c35baf2-4b93-469f-ac12-9f905300521a","publishedAt":"2026-09-30T19:40:33.733Z","_createdAt":"2026-09-30T19:40:51Z","_updatedAt":"2026-09-30T22:38:51Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2cad81ca8ed871a4b0e9f134073453c8a77a61ed-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Target account rings connected to a single identified buyer"},"title":"Best ABM Platform: How to Choose the Right Account-Based Marketing Software","_rawExcerpt":[{"_type":"block","style":"normal","_key":"343ca5f744cf","markDefs":[],"children":[{"marks":[],"text":"Choosing the best ABM platform in 2026 isn’t about finding a single winner—it’s about matching the right tool to your GTM motion, sales workflow, and signal needs. This guide breaks down the leading ABM categories and vendors, and explains why teams increasingly need person-level insights, not just account scores, to turn intent into pipeline.","_key":"eb19a5b965b5","_type":"span"}]}],"readingTimeInMinutes":12,"slug":{"current":"best-abm-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-ee5283d8-dd48-5e1c-8adb-001480e32f4f","_id":"ca9645ed-1e78-4305-8191-914cfeb4dee6","publishedAt":"2026-09-30T19:40:33.803Z","_createdAt":"2026-09-30T19:40:48Z","_updatedAt":"2026-09-30T22:37:26Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"07c9052b-614c-49d8-9904-46d83ef59437","title":"Personalize Outreach","titlePublic":null,"slug":{"current":"personalize-outreach"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e86ce7fd9d5c630c0c6d28cfcdf59c2db18de067-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Illustration of many generic emails filtered through a buying-signal badge into one relevant email for the right buyer"},"title":"Best AI Email Tools for Cold Email and Sales Outreach","_rawExcerpt":[{"style":"normal","_key":"320e1f5915c3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In 2026, the best AI email tools don’t just write polished cold emails—they use real buying signals to decide who to contact, when to reach out, and how to personalize at scale. This guide compares the top platforms across cold email, sales engagement, AI SDRs, and signal-triggered outreach so teams can choose the right tool without adding to the noise.","_key":"b88c7c3fa95e"}],"_type":"block"}],"readingTimeInMinutes":15,"slug":{"current":"best-ai-email-tools-for-cold-email-and-sales-outreach"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-2114ab39-0787-5a29-939a-c7b5a81ad90e","_id":"6a94ae1c-c376-47e8-9578-73e6cf9e5c1e","publishedAt":"2026-09-30T19:40:33.710Z","_createdAt":"2026-09-30T19:40:47Z","_updatedAt":"2026-09-30T22:35:51Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e382e3762479ce6dd6569b250ae47d134a75fcb5-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Buyer signals on concentric rings leading to one identified buyer"},"title":"Best Sales Intelligence Platform: How to Compare the Top Options","_rawExcerpt":[{"style":"normal","_key":"9e68a56fef96","markDefs":[],"children":[{"text":"Choosing a sales intelligence platform in 2026 takes more than comparing database size—it’s about finding the tool that surfaces real buyer signals, pinpoints who’s in-market, and turns insight into action fast. This guide breaks down the key evaluation criteria, compares seven leading platforms, and shows how to pick the right fit for your sales motion.","_key":"c4e8c389e327","_type":"span","marks":[]}],"_type":"block"}],"readingTimeInMinutes":17,"slug":{"current":"best-sales-intelligence-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-7fe9fba6-ab45-5b69-80b4-0becdcbdd1bf","_id":"545d663b-3138-4cda-b645-c4214f950ead","publishedAt":"2026-09-30T17:34:42.272Z","_createdAt":"2026-09-30T17:34:56Z","_updatedAt":"2026-09-30T17:39:46Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a540c818cd4067bdf54ba1537f88beaac53f679f-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"A black box opening to reveal the buyer signals behind a lead score"},"title":"How to Escape the Lead Scoring Black Box","_rawExcerpt":[{"markDefs":[],"children":[{"marks":[],"text":"Black-box lead scores fail when reps can’t see what’s behind the number. This article shows how transparent, explainable scoring—built around visible fit, intent, and timing signals—turns vague rankings into actions sales teams actually trust and use.","_key":"1d875c451b52","_type":"span"}],"_type":"block","style":"normal","_key":"32274707a167"}],"readingTimeInMinutes":13,"slug":{"current":"lead-scoring-transparency"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-9d33d93a-0293-569f-b410-ca872797d0fc","_id":"19ad3f65-cbee-4ded-87ea-434664346d31","publishedAt":"2026-09-28T20:27:35.107Z","_createdAt":"2026-09-28T20:27:49Z","_updatedAt":"2026-09-28T20:36:05Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0e7a354d-d271-44b0-9b92-f749a4930541","title":"Multi-Thread","titlePublic":null,"slug":{"current":"multi-thread"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-204d8b7192750301bf1e3a9ad74520bcf1749eb8-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"A charcoal seller node connected by bright seafoam-green lines to a wide web of white person-icon badges, with one thread faded gray to show a contact who has gone quiet."},"title":"Your Champion Just Went Dark. Now What?","_rawExcerpt":[{"_key":"4ca6cf58f066","_type":"block","children":[{"_key":"fa1919de84b5","_type":"span","marks":[],"text":"When a single sales champion goes quiet, even your strongest deal can stall without warning. This guide explains how to multi-thread across the full buying committee, map real stakeholder coverage, and use buyer signals to keep deals moving."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"multi-threading-sales-deals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-e9007a4d-aee8-59d5-939d-a8a31c18fbbe","_id":"8adab23c-31cb-423f-a4ad-8ff208e71cad","publishedAt":"2026-09-24T18:25:03.550Z","_createdAt":"2026-09-24T18:25:15Z","_updatedAt":"2026-09-24T18:48:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-00846ad0fbdf5ac125f3bb88ce8748a75f24f56a-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Scattered buyer signals converging into one unified person-level view"},"title":"B2B Lead Intelligence Software: How to Choose the Right Platform","_rawExcerpt":[{"_key":"3dc9bac6a7d5","_type":"block","children":[{"_key":"12503553c305","_type":"span","marks":[],"text":"B2B lead intelligence software helps revenue teams spot in-market buyers before they ever fill out a form—but choosing the right platform means looking beyond static contact data to real-time signals, identity resolution, and AI-ready context. This guide breaks down how these tools work, what features matter most, and how to evaluate the best options for your sales motion, budget, and region."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"b2b-lead-intelligence-software"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-644636a2-f4c5-5e0c-94fd-8b5f2bbcff80","_id":"5878fb05-29fa-4116-a438-f2c151b429f0","publishedAt":"2026-09-24T18:24:33.872Z","_createdAt":"2026-09-24T18:24:54Z","_updatedAt":"2026-09-24T22:22:57Z","categories":[{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"1da98b8c-b91d-4993-8966-702014334dfc","title":"Article","titlePublic":null,"slug":{"current":"article"},"status":"review"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-61883c0bee85d5ce814220c76ab06416e16a3692-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Scattered, duplicate contact records being unified into one clean, verified profile"},"title":"How to Choose a Data Enrichment Company ","_rawExcerpt":[{"_key":"5e481aa85718","_type":"block","children":[{"_key":"0c8cc16e3753","_type":"span","marks":[],"text":"Choosing a data enrichment company in 2026 is no longer about buying more records — it’s about giving your CRM and AI systems trustworthy, deduplicated buyer data they can actually act on. This guide breaks down the eight criteria that matter most, from coverage and match rates to identity resolution and AI-readiness, so you can shortlist vendors that improve your stack instead of adding more cleanup work."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"how-to-choose-a-data-enrichment-company"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-5d244d60-1c97-5afd-8075-b580e34fe863","_id":"a4681ec0-6d6d-4b85-887a-f345a6d4a563","publishedAt":"2026-09-24T18:24:33.903Z","_createdAt":"2026-09-24T18:24:49Z","_updatedAt":"2026-09-24T18:50:34Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b7a2a23be590e01a3aa3c414c781db3b3917945-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Signal radar resolving buyer signals to a single identified person"},"title":"Outbound Prospecting Tools: How to Build an Intent-Based Stack","_rawExcerpt":[{"_key":"6ba1d9b8995a","_type":"block","children":[{"_key":"eb714a4f2d56","_type":"span","marks":[],"text":"Outbound prospecting in 2026 isn’t about bigger contact lists—it’s about building a connected, signal-based stack that helps reps spot in-market buyers, resolve them to the right person, and act fast. This guide breaks down the five core tool categories and explains why signal quality, prioritization, and integration matter more than raw database size."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"outbound-prospecting-tools"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8954baac-fb8f-50ac-992f-85690e633aaf","_id":"c391dc2f-2a4f-4d1b-9205-7f8d611a84c9","publishedAt":"2026-09-24T18:24:33.790Z","_createdAt":"2026-09-24T18:24:47Z","_updatedAt":"2026-09-24T18:50:22Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"bdb4baea-87b1-4930-930a-c5a944d7b831","title":"Accelerate Deals","titlePublic":null,"slug":{"current":"accelerate-deals"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-30b8f84d71700dd54152d4ab3fd549c6e7b0a57a-1792x1008-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1008,"width":1792,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header illustration: a coaching headset badge at the center of concentric rings, surrounded by conversation, growth, and buyer signals"},"title":"What Is AI Sales Coaching? A Sales Leader's Guide ","_rawExcerpt":[{"_key":"bd1904544049","_type":"block","children":[{"_key":"12a230052646","_type":"span","marks":[],"text":"AI sales coaching helps teams scale feedback across every rep and every conversation, with guidance that can land before, during, or after the call. This guide shows sales leaders how to separate true coaching from simple call recording—and why buyer intelligence is the key to advice reps can actually use."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"what-is-ai-sales-coaching"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-0b3d6533-b123-5863-88a3-afd40bfe719d","_id":"dbcbb29a-a082-4df4-abea-fa39bff83e77","publishedAt":"2026-09-24T18:24:33.879Z","_createdAt":"2026-09-24T18:24:47Z","_updatedAt":"2026-09-24T19:04:25Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1c3fb6d0cb0efee3bfa2d5e182d609a6f2504b82-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Buyer signals and resolved identity feeding a sales dialer to reach the right person"},"title":"What a Sales Dialer With Data Can Do for You","_rawExcerpt":[{"_key":"93826d2eb742","_type":"block","children":[{"_key":"3c587e9067e0","_type":"span","marks":[],"text":"More calls won’t fix a stalled pipeline if your dialer is working from stale, low-intent data. This article explains how buyer signals and identity resolution turn a sales dialer from a speed tool into a smarter system that ranks the right people to call, at the right time, with the right context."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"sales-dialer"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"adfbbd5b40fb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-670846cc7fe6dabb8e96dd2f414a2cbf6e368bfa-1900x1900-png"}},"name":"The Uncommon Team","title":null}}],"companies":[]},{"_type":"post","id":"-d01ea683-7e78-5f8d-98d9-9f7e4d477732","_id":"52defb9b-20a8-418d-a827-492b5e0ef73c","publishedAt":"2026-09-24T18:24:33.817Z","_createdAt":"2026-09-24T18:24:46Z","_updatedAt":"2026-09-25T15:14:53Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b37eb0ab42b1bb213012925d4c95adc622e8fb8a-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Flat illustration of a seafoam-green forecast bar chart with one bar dipping down, a magnifying glass inspecting the slipped bar, and a speech-bubble badge representing a buyer conversation"},"title":"Your Forecast Said Commit. Your Buyer Said Otherwise.","_rawExcerpt":[{"_key":"3cf19e4d3935","_type":"block","children":[{"_key":"ef8f4873a0d0","_type":"span","marks":[],"text":"Most sales forecasts fail because they rely on rep memory and stale CRM data instead of what buyers actually said. This piece shows how evidence from calls can reveal why deals slip, turn patterns into coaching and playbooks, and make every forecast smarter over time."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"your-forecast-said-commit-your-buyer-said-otherwise"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"9da74626ff0f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-d2657b3c-ee19-5f02-a978-5493abc53dbb","_id":"f9caa4a5-b6a2-44b6-8c7b-83f3af578af5","publishedAt":"2026-09-22T16:15:10.141Z","_createdAt":"2026-09-22T16:15:25Z","_updatedAt":"2026-09-22T16:19:42Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8c0d33b9c24fa9183555085adefea1e53224fcc5-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Banner illustration: a large stream of generic gray email envelopes flowing toward a single highlighted person, showing volume narrowing to one meaningful connection."},"title":"Your AI SDR Sent 500 Emails Today. None of Them Mattered.","_rawExcerpt":[{"_key":"1476b3e6892f","_type":"block","children":[{"_key":"605fcf233656","_type":"span","marks":[],"text":"AI SDRs don’t fail because they send too little—they fail because they act without real buyer context, flooding inboxes with high-volume outreach that never converts. The teams winning with AI pair automation with trusted person-level signals and human judgment, turning activity into meaningful pipeline instead of noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-sdr"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ca2b93d7190a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-bd1d7f34ad38da059a2a7d062abbc9c38e99334d-512x512-png"}},"name":"Clare McDonagh-Poh","title":"SDR Manager "}}],"companies":[]},{"_type":"post","id":"-3c89ba81-e6e0-5213-b62c-db1cd03e33d6","_id":"41dffd6c-3779-49c1-ae92-870d6b36fab1","publishedAt":"2026-08-28T16:13:00.000Z","_createdAt":"2026-08-28T16:12:25Z","_updatedAt":"2026-08-28T16:14:17Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7c6a251c95787c48f4ad7bd58ee2f21e79ee3003-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Signal-Based Selling Isn't Just Vibes","_rawExcerpt":[{"_key":"5ac6a7c2e7d7","_type":"block","children":[{"_key":"ed37a0daedf1","_type":"span","marks":[],"text":"Signal-based selling, defined: what it actually means, where it came from, and how to tell if a platform really delivers it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"signal-based-selling-definition"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-0e9aa970-f610-5526-889f-4d4043e0ecef","_id":"f7933678-d81a-418d-addb-b70a520ec0b6","publishedAt":"2026-08-31T19:05:53.487Z","_createdAt":"2026-08-19T19:05:15Z","_updatedAt":"2026-09-02T15:15:01Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6235f12cf55a49b38ef029eac5d31a233d483661-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header image illustrating buying signals leading to a ready buyer."},"title":"30+ Examples of Buying Signals (And How to Act on Each One)","_rawExcerpt":[{"_key":"6de787df2de5","_type":"block","children":[{"_key":"4a0e4d7938cf","_type":"span","marks":[],"text":"This guide breaks down 30+ buying signals across conversations, first-party behavior, and the dark funnel so you can spot real purchase intent before competitors do. Learn how to prioritize signal strength, stack the right cues, and respond fast with outreach that matches the moment."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"30-examples-of-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-4cbd4404-96aa-5786-8f9a-11196745fe32","_id":"58e8397f-ac82-4d3b-9d44-7402871ecd33","publishedAt":"2026-09-09T19:07:00.000Z","_createdAt":"2026-08-19T19:05:14Z","_updatedAt":"2026-09-09T14:22:13Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c9531130ae326eb6ca9bb65375a717f9ea2a71b4-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Salesforce CRM hub connected to GTM tools turning into pipeline"},"title":"How To Turn a Connected CRM Into Pipeline","_rawExcerpt":[{"_key":"46c68222142d","_type":"block","children":[{"_key":"6ce132b36a31","_type":"span","marks":[],"text":"Salesforce may sit at the center of your GTM stack, but without the right integrations and ongoing data hygiene, it can’t surface the buyer signals that drive revenue. This guide breaks down how to connect Salesforce effectively—and how a truly connected CRM turns fragmented data into actionable pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"salesforce-crm-integration-how-to-turn-a-connected-crm-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cf6dd991-369e-594d-a8a2-d4c66b133f2a","_id":"80a25c0f-a0da-4373-a00b-fc1c7a8aa483","publishedAt":"2026-09-04T19:07:00.000Z","_createdAt":"2026-08-19T18:54:01Z","_updatedAt":"2026-09-04T15:27:09Z","categories":[{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"4920f7cd-102e-4242-906b-df3e675956fd","title":"Convert High Intent Web Traffic","titlePublic":null,"slug":{"current":"convert-high-intent-web-traffic"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-384900db38ae1e5400bc01f600491c5e86e273b7-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Website visitor identification turning anonymous traffic into pipeline"},"title":"Website Visitor Identification: How to Turn Anonymous Traffic Into Pipeline","_rawExcerpt":[{"_key":"78e42ed18876","_type":"block","children":[{"_key":"6486b67d5a2a","_type":"span","marks":[],"text":"Most B2B buyers research on your website without ever filling out a form, but visitor identification can turn some of that anonymous traffic into real pipeline by revealing the companies and people behind the clicks. This guide breaks down how the technology works, what match rates are actually realistic, how to stay GDPR/CCPA compliant, and how to turn identified visits into fast, high-intent sales outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"website-visitor-identification-how-to-turn-anonymous-traffic-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8b4eae8b-f535-5628-ad13-1d95c5d03f66","_id":"466da4c7-0632-4f42-96db-cbd295039a7c","publishedAt":"2026-08-06T22:33:00.000Z","_createdAt":"2026-08-06T20:50:24Z","_updatedAt":"2026-08-06T22:50:23Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8ea3e3aa24dc8f11e80417cf16cda542ba6f2685-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Accounts don't buy. People do."},"title":"How to Find the Real Buying Committee Behind Your Hot Accounts","_rawExcerpt":[{"_key":"c735232c0279","_type":"block","children":[{"_key":"c117dcf1b421","_type":"span","marks":[],"text":"Mason Cosby and Davis Potter on why account scores stall deals, the 8 roles in every buying committee, and how to know exactly who to call, when, and why."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"abm-webinar-recap"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66c7e2ef6ab267fe3c864d7b0bc4d67ce403fa47-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-645ffab7-658f-507c-84f9-60e16a7804e2","_id":"ae11ab7b-12c6-48bb-9197-7bd2371a0ef5","publishedAt":"2026-07-31T21:11:00.000Z","_createdAt":"2026-07-29T21:11:07Z","_updatedAt":"2026-07-31T17:09:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-de2b3be51603399fe750e28bdb4333b23b7190ba-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Intent Signals"},"title":"Intent Signals Are Not a Strategy. They're a Multiplier.","_rawExcerpt":[{"_key":"6ab035f98247","_type":"block","children":[{"_key":"67024be86fb7","_type":"span","marks":[],"text":"Intent signals tell you when to reach out, not who to target. Without a solid ICP foundation, more signals just mean more expensive noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"intent-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c802969760e5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-7c337408-30fc-56bc-89d9-a6a0f0b73aa4","_id":"5249e2c5-8049-439b-9d98-02dc41f076e6","publishedAt":"2026-07-29T16:05:00.000Z","_createdAt":"2026-07-29T16:04:23Z","_updatedAt":"2026-07-29T16:07:41Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-48cbcff663621ba7db3c8efb3209ae47d754904b-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Sales Intelligence Redefined"},"title":"Sales Intelligence Redefined: Stop Guessing Who to Call","_rawExcerpt":[{"_key":"e09d3749ac1e","_type":"block","children":[{"_key":"cd91ed605af3","_type":"span","marks":[],"text":"Old sales intelligence tells you an account is interesting. It never tells you who to call or why today. Here's what actually fixes that."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-intelligence-redefined"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-5e1c1f59-e38c-5d98-80b7-6d5a4d004b51","_id":"339c41b0-e856-4566-921f-8922cdb53125","publishedAt":"2026-07-27T22:52:00.000Z","_createdAt":"2026-07-27T22:15:37Z","_updatedAt":"2026-07-27T22:53:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8e034f732e0576e2ed16a9085104f3a4605369c3-1920x1080-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1080,"width":1920,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Photo of Davis Potter and Sam Kuenhle"},"title":"Your Champion Isn't Enough","_rawExcerpt":[{"_key":"de340b3a15b3","_type":"block","children":[{"_key":"470b4c4514b3","_type":"span","marks":[],"text":"Betting the deal on one champion is the quiet ABM killer. Two operators on how mapping and warming the whole buying committee shortens deals, before the decision meeting ever happens."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"your-champion-isnt-enough"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-c6c5a7fc-6f53-57d1-b12a-28f7d746ace1","_id":"89535345-1598-4045-8c0c-278253a5052b","publishedAt":"2026-07-21T17:57:00.000Z","_createdAt":"2026-07-21T17:19:49Z","_updatedAt":"2026-07-21T18:04:30Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6ff4840e12ccf9afdf5712617db5a1e00a0141d3-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":null},"title":"Accounts Don't Buy. People Do.","_rawExcerpt":[{"_key":"280705fecfd0","_type":"block","children":[{"_key":"efe00d400874","_type":"span","marks":[],"text":"Account-level intent can tell you a company is in-market. It can't tell you who's buying. Four ABM operators on why person-level signals are the difference between a target account list and actual pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"accounts-dont-buy-people-do"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-2ec4600d-044b-5ed6-b066-c6905e87cef2","_id":"b8936d8b-5436-4b9c-81a9-3e900c1b6236","publishedAt":"2026-07-16T20:51:00.000Z","_createdAt":"2026-07-16T20:43:48Z","_updatedAt":"2026-07-28T17:07:44Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a6efe61d72be144cd8299c1bc7a9b4c92f214712-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your Buyers Talk To Each Other. Just Not To You.","_rawExcerpt":[{"_key":"62df88a37b60","_type":"block","children":[{"_key":"d0631a2d1ef8","_type":"span","marks":[],"text":"The buying committee isn't your problem. Not knowing who's in it is. Here's how the buyer committee view, manager view, and natural language filtering close the gap between what your rep can see and what's actually happening inside the account."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"buying-committee-visibility"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"df2f3b91fa34","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-d7e6d55d-e8bd-59d7-a698-6cb088e20f91","_id":"ec2a8370-45a4-4fd7-8b9e-024ecc7d23b3","publishedAt":"2026-07-14T16:20:00.000Z","_createdAt":"2026-07-14T16:18:12Z","_updatedAt":"2026-07-14T18:19:57Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e434863f8bf48b41bf5d0b2d102c0a99063f862-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"ABM is getting a glow up. Turns out it just needed better plumbing.","_rawExcerpt":[{"_key":"2806fd0ea9f2","_type":"block","children":[{"_key":"5c1ab7050c1f","_type":"span","marks":[],"text":"ABM didn't fail because the strategy was wrong. It failed because the signal and the action lived in different systems, and a human had to carry the message between them. That handoff is where every coordinated campaign quietly falls apart."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"abm-signal-to-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bfdd482c781a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-b6bbf86f-b9c9-5c1e-b1ca-0310b02a740b","_id":"47d32d88-4a07-4aa1-a136-d7b71326d409","publishedAt":"2026-07-13T15:47:00.000Z","_createdAt":"2026-07-13T15:43:12Z","_updatedAt":"2026-07-13T15:48:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8bcd6dd2f9830fc3c47361a6bd556ca60d1c1530-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Won't Replace Your Reps. It'll Just Expose the Ones Who Weren't Doing Much Anyway","_rawExcerpt":[{"_key":"a40d0e6a7653","_type":"block","children":[{"_key":"6e546d0edee5","_type":"span","marks":[],"text":"Some companies are cutting sales headcount in half with AI. Their pipeline is about to explain why that was a mistake.\n"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"ai-sales-reps-leverage-not-replacement"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d5f59a8a-1171-58f4-a1ea-95503cd9eb55","_id":"9c12c503-fb5a-4302-b2bc-3104737a0310","publishedAt":"2026-07-10T16:45:00.000Z","_createdAt":"2026-07-10T16:42:29Z","_updatedAt":"2026-07-10T17:48:57Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-14b288e26d6c255699c3715c2d1ecc2ad51d4bf6-3200x1800-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1800,"width":3200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":null},"title":"Intelligence Doesn't Need a Home Screen","_rawExcerpt":[{"_key":"145da608b61d","_type":"block","children":[{"_key":"f299bde51b9e","_type":"span","marks":[],"text":"Most AI adoption fails at the same moment: a rep hits a wall, gives up on the tool, and does the work by hand instead. Common Room's Slack Bot, and our CLI and MCP integrations solve for this directly, putting signal and account intelligence wherever the work already happens instead of asking reps to go find it. Because intelligence that lives in a separate tab is intelligence that never gets used."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"intelligence-doesnt-need-a-home-screen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2c270a2c9c18","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-77d8dc3b-3457-52ce-adfd-667c5187857b","_id":"b4c282df-0de5-49ca-a609-9ca13bdb8697","publishedAt":"2026-07-09T16:48:00.000Z","_createdAt":"2026-07-09T16:45:15Z","_updatedAt":"2026-09-17T16:56:27Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8d9581d1841cddca1d1a142f92d11861e585c0bb-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI ambition, meet AI execution","_rawExcerpt":[{"_key":"7e0d944be2ea","_type":"block","children":[{"_key":"69de8c17d36e","_type":"span","marks":[],"text":"The gap between AI ambition and AI execution is widening. Every company has a working prototype. Far fewer have a working system. This is the infrastructure, governance, and workflow flexibility that actually closes the chasm."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"ai-ambition-meet-ai-execution"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2e01736a1a91","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-324cef4b-745d-5223-bd6c-72c679e5580c","_id":"7f54224e-c185-4ac7-ab4a-6e0434f4a065","publishedAt":"2026-07-07T21:02:00.000Z","_createdAt":"2026-07-07T20:45:08Z","_updatedAt":"2026-09-30T22:30:27Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2988e997e7bfc875fe2dc5a184afa3bbeb00eb3b-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Agents for GTM: What They Should Truly Do","_rawExcerpt":[{"style":"normal","_key":"meta-description","markDefs":[],"children":[{"_type":"span","marks":[],"text":"AI agents for GTM only create leverage when aimed at the right jobs: research, personalization, and data hygiene. See what to automate and what to keep human.","_key":"meta-description-span"}],"_type":"block"}],"readingTimeInMinutes":11,"slug":{"current":"ai-agents-gtm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-81abeee5-68ea-5e56-96d8-46722b67929b","_id":"bd6afa60-c045-46ed-9fd4-27ff36026d9b","publishedAt":"2026-06-29T15:28:00.000Z","_createdAt":"2026-06-29T15:26:09Z","_updatedAt":"2026-06-29T15:29:35Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4126fb51658500d5e0d4d74281d045bd6446bb4f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"The signals were there. The AI was running. The sequences were going out. So why is the number still flat?"},"title":"Confident-sounding noise at scale: why your AI GTM strategy isn't moving the needle","_rawExcerpt":[{"_key":"09a4bbe7baf5","_type":"block","children":[{"_key":"3de3b0b019d4","_type":"span","marks":[],"text":"The signals were there. The AI was running. The sequences were going out. So why is the number still flat?"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-go-to-market-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d0105116-7bc1-5f88-bbd8-d76add71b20a","_id":"ac97337d-b979-47e1-ae99-9340b2b6a74b","publishedAt":"2026-06-26T15:43:00.000Z","_createdAt":"2026-06-26T15:38:00Z","_updatedAt":"2026-06-26T15:45:39Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ef75b92cd67fec7a378b42d5a22131cf434300d1-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Five Signals. Five Plays. Zero Cold Outreach.","_rawExcerpt":[{"_key":"d6a5356a3195","_type":"block","children":[{"_key":"4b43769accfb","_type":"span","marks":[],"text":"Most outbound starts with a list and hopes the timing is right. This is the playbook for starting with a signal instead—five specific plays, each triggered by real account behavior, each with its own message logic and automation chain."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"signal-based-outbound-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8639180d70d5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-5540ec16-9280-55ea-9797-d7afd563f2f9","_id":"3b95513b-d57f-4f86-b54f-578a72e362b6","publishedAt":"2026-06-30T23:31:00.000Z","_createdAt":"2026-06-25T17:12:08Z","_updatedAt":"2026-06-30T21:22:14Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f0e1baab62f62b62eafb5e2124e389a24e93fce5-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Common Room knows who. Nooks makes the call. Now they talk.","_rawExcerpt":[{"_key":"37387a196f24","_type":"block","children":[{"_key":"bc6c6f363d32","_type":"span","marks":[],"text":"When Common Room knows who's worth reaching and Nooks makes it effortless to reach them, the only thing missing is a connection between the two. Now that connection exists."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"nooks"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8bf58d86-ba6a-51ed-a935-edce151c06d9","_id":"f3b4ce07-2724-499e-ae32-0aa78b4c2460","publishedAt":"2026-06-24T17:26:00.000Z","_createdAt":"2026-06-24T17:25:00Z","_updatedAt":"2026-06-24T19:28:31Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0385c164b9a880e91ddb32a6517655bc64c33e32-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your SDRs aren’t slow. Your system is.","_rawExcerpt":[{"_key":"255968beca04","_type":"block","children":[{"_key":"5eef9315c003","_type":"span","marks":[],"text":"Most SDR teams aren't losing because their reps aren't working hard enough. They're losing because the system was built for a different era—and it was never designed for the speed outbound actually requires. This is the playbook for fixing that."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"ai-sdr-playbook"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cb47295b-b5b8-5d7f-a4bb-40072b7d7634","_id":"154647c1-99ad-45fb-8b6b-26d790b4d271","publishedAt":"2026-06-19T17:51:00.000Z","_createdAt":"2026-06-19T17:44:52Z","_updatedAt":"2026-06-19T18:17:50Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bed3c42fe12c5e5ec8f27d70cb02b4702784123e-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"You're Scoring Leads Like It's 2015","_rawExcerpt":[{"_key":"265cc3966fba","_type":"block","children":[{"_key":"4547620e9f12","_type":"span","marks":[],"text":"Firmographic scoring tells you who could buy. It tells you almost nothing about who is ready to buy. That's the gap where pipeline gets wasted. Reps working accounts that look great on paper and go nowhere, while somewhere in your product an account just had three executives sign up in the same week."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"behavioral-lead-scoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1276061d6147","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-92e1da2b-a8b7-556c-b917-51276b62e768","_id":"7f43eec9-3ca2-43a1-946d-3591525a3935","publishedAt":"2026-06-22T15:26:00.000Z","_createdAt":"2026-06-17T15:24:22Z","_updatedAt":"2026-06-22T15:51:28Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a11c2b818a78a49815b4cdd51819c5c39014ec-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your CRM is lying to you","_rawExcerpt":[{"_key":"fd607bfe92bb","_type":"block","children":[{"_key":"9342441c9656","_type":"span","marks":[],"text":"CRM data decays continuously. Learn why enrichment alone won't fix it, what decay actually costs your GTM team, and how to keep your system aligned with reality."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"crm-data-decay"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-35571749-888d-56af-961d-74e5f5a83889","_id":"48637c23-0c6c-453a-99c2-cd22fa60cb7c","publishedAt":"2026-07-17T21:48:00.000Z","_createdAt":"2026-06-08T21:18:37Z","_updatedAt":"2026-08-06T22:49:47Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c6292dc1e4eb90de6df496bfedaa26717d02b767-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Webinar with Colin Netal, Head of Demand Generation at Otter.ai"},"title":"The 5 usage-based plays Otter.ai used to 2x outbound pipeline","_rawExcerpt":[{"_key":"a99ad319153c","_type":"block","children":[{"_key":"6cc290f86a32","_type":"span","marks":[],"text":"Most teams building a sales-led motion reach for lead scoring built on who a buyer looks like on paper. Few ask the question that actually predicts a deal: what is this account doing inside your product right now? Colin Netal, Head of Demand Generation at "},{"_key":"00e6e7fec48d","_type":"span","marks":["36593f259dee"],"text":"Otter.ai"},{"_key":"ccab46558549","_type":"span","marks":[],"text":", scored first-party usage instead of firmographics, built five plays on top of it, and doubled outbound pipeline over"}],"markDefs":[{"_key":"36593f259dee","_type":"link","href":"http://otter.ai/"}],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"otter-webinar-recap"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f11b52e4c8a6a444fd6ce0445e3f4f21f56cf4b1-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":{"_key":null,"_type":"externalVideo","url":null,"duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":{"asset":{"_id":"image-c6292dc1e4eb90de6df496bfedaa26717d02b767-1200x630-png","metadata":{"dimensions":{"width":1200,"height":630}}}},"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-a0896362-26dd-5a44-a3a8-8a5d74097065","_id":"62a32bb1-ecde-4945-8d42-c6d56f3ecb60","publishedAt":"2026-06-02T16:26:00.000Z","_createdAt":"2026-06-02T16:22:28Z","_updatedAt":"2026-06-03T15:39:29Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Diagram comparing retrieval vs intelligence. On the left, multiple data signals feed into Common Room's platform: approaching free plan limits, new CTO joined, visited pricing page, competitor mentioned, lead scoring, expansion signals, forums, location, public web enrichment, listening, and chat. On the right, Common Room's UI shows a prioritized prospect list with three segments — economic buyers with high scores, known contacts who changed jobs in the last 3 months, and qualified prospects with product activity in the last month — with individual contacts scored and ranked by fit."},"title":"You bought a Ferrari, but your reps are using it to fetch groceries","_rawExcerpt":[{"_key":"f6af49943622","_type":"block","children":[{"_key":"02f7bb5f1ce3","_type":"span","marks":[],"text":"Learn why scaling AI agents requires more than powerful models — and how a data layer and governance layer are the real keys to production-ready AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"mcp-vs-cli"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c5915016accb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-3aa4bd7f-15d4-5fee-8953-a564039e5505","_id":"d1251d90-d283-470c-a89a-1eb40b814186","publishedAt":"2026-06-01T17:44:00.000Z","_createdAt":"2026-06-01T17:43:17Z","_updatedAt":"2026-06-11T17:24:45Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Split image comparing two approaches to account prioritization. Left side labeled 'One is a list' shows a Tier 1 account list of 200 accounts sorted by ICP score with no signal context. Right side labeled 'The other is a system' shows 12 accounts ranked by live buying signals, with signal pills indicating stakeholder engagement, pricing page visits, usage spikes, and trial activity."},"title":"Account Prioritization: A practical guide to signal-based targeting","_rawExcerpt":[{"_key":"c7cd3c633c56","_type":"block","children":[{"_key":"a432362dc82b","_type":"span","marks":[],"text":"Most GTM teams have a timing problem, not a targeting problem. A practical guide to signal-based account prioritization that actually tells reps who to call."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"account-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-6a9c32f9-e72f-5ceb-8825-67033c8a228b","_id":"5f2b9a16-25eb-448b-ae89-a3a88041a169","publishedAt":"2026-01-14T17:30:00.000Z","_createdAt":"2026-01-14T15:07:27Z","_updatedAt":"2026-01-15T21:17:25Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d89a37e27c60202b474269951630a8717c66fe60-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turning tech insights into action: introducing improved technographics to Common Room (powered by BuyerCaddy)"},"title":"Turning tech stack insights into action: Introducing BuyerCaddy technographics to Common Room","_rawExcerpt":[{"_key":"b923d6dcc055","_type":"block","children":[{"_key":"0529c01a442e","_type":"span","marks":[],"text":"Evolving prospecting insights in Common Room by augmenting our best in class signals with refined technographic insights via our partner, BuyerCaddy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"tech-stack-insights-with-buyercaddy"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d7683f4c66b7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-ddb90552-d7e2-5775-ab9a-d90b6e5a79de","_id":"b678e1b0-d75c-4b15-a801-b7306d6d116f","publishedAt":"2025-11-12T14:30:00.000Z","_createdAt":"2025-11-07T19:26:28Z","_updatedAt":"2025-11-12T14:54:45Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5cd4200a39f555911824d434cb23767b9354af7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM AI Leader Awards: Meet the leaders to beat for fall 2025\""},"title":"GTM AI Leader Awards: Meet the leaders to beat for fall 2025","_rawExcerpt":[{"_key":"c61f29abbb67","_type":"block","children":[{"_key":"839de66f4097","_type":"span","marks":[],"text":"Meet the fall 2025 recipients of our GTM AI Leader Awards—and see the stories behind their pipeline wins."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"gtm-ai-leader-awards-fall-2025"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e8d9e08a8281","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ccad0ea-00ff-5d0b-8b8f-2e5f48f0b9a9","_id":"cc5fa343-33b4-420e-b3e7-324a8f2b285e","publishedAt":"2025-10-22T13:00:00.000Z","_createdAt":"2025-10-21T13:38:42Z","_updatedAt":"2025-10-22T13:57:39Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4c740c0d8055c44b6e42246601b4e9c453ee9cd3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room\""},"title":"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room","_rawExcerpt":[{"_key":"7c6e9e40d778","_type":"block","children":[{"_key":"3579df818888","_type":"span","marks":[],"text":"See how Common Room helps you power precision outbound with premium AI intelligence, phone data, and email deliverability."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"common-room-fullenrich-smartlead"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dc3c5caa5191","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}},{"_key":"c0ae6ee30605","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fb1c17acdb7b7bad08ccafab988953025bc324bf-245x245-png"}},"name":"Jamie Kim","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-06097477-8c90-5d6b-a0f1-856c3e00d498","_id":"f1981936-d660-45e2-9e15-c19e0c003427","publishedAt":"2025-10-15T13:30:00.000Z","_createdAt":"2025-10-14T14:41:11Z","_updatedAt":"2025-10-15T13:40:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5af008cf71feb3dbf13106c225dd777663ae8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI Spark\""},"title":"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI™ Spark","_rawExcerpt":[{"_key":"be45a67293ac","_type":"block","children":[{"_key":"a59ff8ac0d43","_type":"span","marks":[],"text":"See how RoomieAI Spark helps you automate person-level research with an AI agent and take action fast in Common Room or Slack."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"roomieai-spark-zero-prep-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5494692fbbd3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-b0cf9434-7df7-5224-a35d-53c4479dc279","_id":"e1184429-0d37-4b27-ab4a-b72d199608c7","publishedAt":"2025-10-08T13:30:00.000Z","_createdAt":"2025-10-05T23:45:14Z","_updatedAt":"2026-09-24T18:56:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb9d301b301e7be3691467e9d7eb6b373fcab723-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The future of rep experience: 500+ AI deployments later, this is what actually works for sales\""},"title":"The Future of AI Sales Enablement: What 500+ Deployments Taught Us","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"AI sales enablement only works when it's built on trusted, real-time data. See what 500+ deployments taught us about what works, and book a demo to start."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":15,"slug":{"current":"future-of-rep-experience-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"60a8435f091d","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-5019d2bf-03a9-50e2-a3d3-776798ce0b5b","_id":"fbc952fd-a0a1-4d56-a4ab-77261835596c","publishedAt":"2025-09-16T13:28:12.828Z","_createdAt":"2025-09-14T17:50:40Z","_updatedAt":"2025-09-16T13:42:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb154e93c49d1dcbf5754f81bb18241b2dea5c77-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends\""},"title":"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends","_rawExcerpt":[{"_key":"c87427aa340b","_type":"block","children":[{"_key":"834c9e6d3496","_type":"span","marks":[],"text":"See how Common Room's signal trends help you visualize signal velocity and scale perfect pipegen timing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"signal-trends-precision-outbound"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4c9cc40cabc5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a7894b9f-d0bc-57d8-9b7c-8f8c84292a00","_id":"0fcf5956-fbd2-4beb-a4b0-c3e48ecc38c8","publishedAt":"2025-08-25T13:05:41.238Z","_createdAt":"2025-08-25T00:30:23Z","_updatedAt":"2025-08-25T13:20:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dc4764c60a28bf758ae8843def0d70514fe80202-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on AI in sales\""},"title":"From AI agents to human relationships: GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on how AI moves the revenue needle","_rawExcerpt":[{"_key":"d18d36a8d165","_type":"block","children":[{"_key":"7c07a257b747","_type":"span","marks":[],"text":"Hear go-to-market experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery share their insights on AI in sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"revenue-reimagined-chris-cicconi-inc-tech-sales-mastery-ai-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f515ef648f85","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-594566fd-83dd-5807-9b74-7df6a6396f07","_id":"edb2e024-2a8b-460f-a5e1-489b1edfcb9f","publishedAt":"2025-08-13T14:29:28.438Z","_createdAt":"2025-08-11T14:48:00Z","_updatedAt":"2025-08-13T14:42:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-18af6a82ac5ce5031f0bfe5d3df71b76f20e5fa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM\""},"title":"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM","_rawExcerpt":[{"_key":"57a3c7e9c6b4","_type":"block","children":[{"_key":"9a03ca4863e5","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension helps you access every insight and action when and where you need it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"enrich-prospect-personalize-from-crm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"9917da3fe43b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-97c12ab7-bf68-592f-9cf4-805fae3014d5","_id":"2bc213c9-8e1a-462b-894a-5008753a2224","publishedAt":"2025-08-04T12:55:49.535Z","_createdAt":"2025-08-01T16:41:11Z","_updatedAt":"2025-08-04T13:13:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cac3e22a3872219efae17e333c96cfa48b3a4a68-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from The SD Lab, Tech Sales Mastery & 1Password on putting prospects first\""},"title":"From sales-centered to customer-centric: GTM experts from The SD Lab, Tech Sales Mastery, and 1Password on putting prospects first","_rawExcerpt":[{"_key":"fb77944b4fe0","_type":"block","children":[{"_key":"2cf43bf126d0","_type":"span","marks":[],"text":"Hear go-to-market experts from The SD Lab, Tech Sales Mastery, and 1Password share their insights on customer-centric sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sd-lab-tech-sales-mastery-1password-customer-centric-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"cca3812a9fe5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b793c89a-3520-541d-917e-aa99bce03a3d","_id":"88efab5a-31ff-42f4-8159-582db930a9ad","publishedAt":"2025-07-21T13:01:47.247Z","_createdAt":"2025-07-19T01:33:55Z","_updatedAt":"2025-07-21T13:44:33Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-88fa14360a8b7df90e60c308a61ae860c5c628f5-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From Koala to Common Room: To all Koala customers, we’ve got you covered\""},"title":"From Koala to Common Room: To all Koala customers, we’ve got you covered","_rawExcerpt":[{"_key":"271152e17ced","_type":"block","children":[{"_key":"53e0df49f507","_type":"span","marks":[],"text":"See how Common Room is supporting Koala customers as the company's preferred partner during this transition."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"koala-to-common-room-support"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"76e163c94476","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-eecc02df-3e9c-5d3f-8baf-918eb6c0f058","_id":"039c29f5-a28e-43f9-a422-dcc5d6e9ebdc","publishedAt":"2025-07-14T13:28:06.465Z","_createdAt":"2025-07-09T13:26:02Z","_updatedAt":"2025-07-14T14:51:42Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72486255301730b62936a34bc40698b097dedaf2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"3 signals every sales rep should leverage\""},"title":"3 signals every sales rep should leverage","_rawExcerpt":[{"_key":"2ef83110c439","_type":"block","children":[{"_key":"83605a4576a0","_type":"span","marks":[],"text":"Learn three buying signals every sales rep can add to their arsenal to start signal-based selling today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"3-signals-every-sales-rep-should-leverage"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"99be3d8ab32d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-2b08b269-dc56-511c-bd8a-3bf6d46ac340","_id":"3601115a-063d-404d-baa2-86fb8a88fb2c","publishedAt":"2025-07-08T12:56:18.582Z","_createdAt":"2025-07-03T15:59:58Z","_updatedAt":"2025-07-08T14:47:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bd4742ae8e7261ba4a21393bf6465ef81558b28d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast\""},"title":"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast","_rawExcerpt":[{"_key":"3d69d864241c","_type":"block","children":[{"_key":"b0f9537b2ff5","_type":"span","marks":[],"text":"See how Common Room's Outreach integration and AI writing assistant help you deliver tailored outbound at speed."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"outreach-sequence-steps-ai-outbound-messaging"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e3b58573dd6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}},{"_key":"7b39a0f1aae7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-44d38102-6cf7-5c10-81ce-e9e4f6fefd8c","_id":"e7c24874-5e43-4c0a-ae72-766d579eaceb","publishedAt":"2025-06-25T18:32:39.388Z","_createdAt":"2025-06-24T20:12:00Z","_updatedAt":"2025-06-25T19:55:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d9e5fa7ffceb150f36a218c8f548a470fb1d8e71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to predictably scale AI-native product growth\""},"title":"How to predictably scale AI-native product growth","_rawExcerpt":[{"_key":"ea9badeee6c8","_type":"block","children":[{"_key":"b4a65d4cfe6b","_type":"span","marks":[],"text":"Learn how to build an AI-native product growth engine that scales, from identifying your ideal customers to activating lookalike audiences."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"how-to-predictably-scale-ai-native-product-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FskZEDptUr0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0f3f0b4a781f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-4c1ac163-a27c-5376-9646-df1ec810d6fd","_id":"76159adb-b44d-4232-b914-62a54e0fb118","publishedAt":"2025-06-18T13:00:33.734Z","_createdAt":"2025-06-17T16:12:20Z","_updatedAt":"2025-06-19T13:07:18Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-10db6671e6149d0f9cddb35f16df6f92dbf53528-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"No assembly required: How Common Room takes expensive guesswork out of lead enrichment\""},"title":"No assembly required: How Common Room takes expensive guesswork out of lead enrichment","_rawExcerpt":[{"_key":"6a5a52bef1c7","_type":"block","children":[{"_key":"8ba479e5e6bf","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform puts identity resolution and waterfall enrichment on AI autopilot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-lead-enrichment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c15ea6b73196","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-43fa232f-beff-5f44-82a1-ad89b1d4ed1a","_id":"89ef5f94-d064-41ef-87c8-c77a3118c959","publishedAt":"2025-06-12T13:07:58.938Z","_createdAt":"2025-06-11T18:30:53Z","_updatedAt":"2025-06-12T14:00:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb3ae138893965470e6dd7c9d5de0449c52547e8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses\""},"title":"From spam folder to sales pipeline: GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses","_rawExcerpt":[{"_key":"b69ec43ab5d4","_type":"block","children":[{"_key":"6c62857b830b","_type":"span","marks":[],"text":"Hear go-to-market experts from HubSpot, Shape & Scale, and Wistia share their insights on how to craft relevant outbound."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-shape-and-scale-wistia-outbound-relevance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"94d2f1cace4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-19b711cb-a204-5de4-a540-861c3bb44c3a","_id":"64e38b5a-d358-4f3c-82a8-b6d66f06ce70","publishedAt":"2025-06-05T13:10:17.564Z","_createdAt":"2025-05-30T15:31:16Z","_updatedAt":"2025-06-05T13:47:22Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-301a347ef10a5a05cc5eca2bb74f381830a1ae13-2560x1345-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1345,"width":2560,"aspectRatio":1.903345724907063}}},"layout":null,"alt":"Blog title card with title: \"A new way to ABM: How we're fixing sales and marketing misalignment\""},"title":"A new way to ABM: How we’re fixing sales and marketing misalignment","_rawExcerpt":[{"_key":"3896791ec848","_type":"block","children":[{"_key":"c1e02c692567","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform powers person-level ABM that aligns sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"new-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a264e2c9ad29","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-f896ac95-7d7c-5958-8566-0f397a962187","_id":"d0b70aee-6231-433d-880d-f992440b6b66","publishedAt":"2025-05-20T12:44:02.606Z","_createdAt":"2025-05-09T20:03:36Z","_updatedAt":"2025-05-20T16:31:41Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ffee9e570feabbc6a1b77ddab90a74d25acec1dc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room\""},"title":"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room","_rawExcerpt":[{"_key":"2202b9863001","_type":"block","children":[{"_key":"61765f9d1159","_type":"span","marks":[],"text":"See how Common Room's Bombora integration helps you make ABM actionable across sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"bombora-intent-data-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95f125cba69a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-f93a4a62-2a98-58a9-9c7d-e04ac05b69f3","_id":"e835741c-5ef4-4942-b223-62c40cf7ca8f","publishedAt":"2025-04-29T12:44:03.726Z","_createdAt":"2025-04-28T01:07:38Z","_updatedAt":"2025-05-01T00:50:56Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f63ea22f09e0f5db62b05702730047b7f66741cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents\""},"title":"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents","_rawExcerpt":[{"_key":"5db49784c99b","_type":"block","children":[{"_key":"e1f871fb3386","_type":"span","marks":[],"text":"See how Common Room's Gong calls integration helps you automate action on conversational insights with AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"gong-conversational-data-ai-automation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e3274c56747c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c4139a2e-2ef6-5567-893b-a12093669d23","_id":"31615fdf-ea62-4597-a894-81872ae88449","publishedAt":"2025-04-08T13:06:46.626Z","_createdAt":"2025-04-06T20:20:16Z","_updatedAt":"2025-04-08T13:37:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-40700388ecf05f38f6dd386c84a9dd27669b4f7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Title card with title: \"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification\""},"title":"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification","_rawExcerpt":[{"_key":"d211f8c1ab52","_type":"block","children":[{"_key":"5b1cc3512866","_type":"span","marks":[],"text":"See how Common Room's enhanced website visitor identification—powered by Vector—helps you action on the contacts behind web visits and other buying signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"enhanced-website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79b64b2b387","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-78958e3d-0521-51e0-9367-7214b5ed2c8c","_id":"32725b1c-62cc-4368-8042-0eb562d863c2","publishedAt":"2025-03-20T13:01:42.583Z","_createdAt":"2025-03-19T19:53:00Z","_updatedAt":"2025-03-24T17:52:28Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7147ea7e71aa3e0031b6b3c56c754ae6d7f6c58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning land and expand with intentionality\""},"title":"TestBox’s James Kaikis on winning land and expand with intentionality","_rawExcerpt":[{"_key":"384e1d9f4e8c","_type":"block","children":[{"_key":"23fa677b1cf4","_type":"span","marks":[],"text":"Maximize growth from your install base with James Kaikis, Chief Revenue and Experience Officer at TestBox."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"testbox-james-kaikis-winning-land-and-expand-with-intentionality"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cw-5OJhMJWM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"00553471b08e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a6462aaa-395c-5a78-9022-42801f5c0566","_id":"03e5b0d0-9c3b-40c5-8d7d-9d4dc7a13628","publishedAt":"2025-03-18T12:46:38.919Z","_createdAt":"2025-03-17T13:14:10Z","_updatedAt":"2025-03-18T13:21:10Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b355eb897293e7c39c14a4f865c1dbb0197ab8f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph\""},"title":"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph","_rawExcerpt":[{"_key":"5141bd1f5d8d","_type":"block","children":[{"_key":"cc78f000a775","_type":"span","marks":[],"text":"See how Common Room's customer journey graph helps you deliver hyper-targeted personalization at scale using all internal and external data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"scale-hyper-targeted-personalization-customer-journey-graph"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dbda628595a8","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"0f0bc9a8e3f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}},{"_key":"0d492ffaf1f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-d81e35d3-2756-55e6-ba26-170561bff63b","_id":"6497ff01-e094-4aa3-a9f1-a81eea68afa5","publishedAt":"2025-02-27T14:00:00.000Z","_createdAt":"2025-02-26T01:25:22Z","_updatedAt":"2025-04-08T19:20:13Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-15d9dee635c06776b8a47d493e875bf6b616430d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds\""},"title":"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds","_rawExcerpt":[{"_key":"96add6c07c62","_type":"block","children":[{"_key":"81d09a617476","_type":"span","marks":[],"text":"See how RoomieAI Capture hunts down and delivers every insight revenue teams need across both the public web and owned data sources."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-research-account-prioritization-and-personalization"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"475e69510b22","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-2a661b00-5123-564e-81b7-efe19ada8168","_id":"585fc29f-240e-4550-8191-05152523bd44","publishedAt":"2025-02-25T13:48:40.736Z","_createdAt":"2025-02-24T19:59:50Z","_updatedAt":"2026-09-30T21:41:38Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3e9400a2ccdefe1a9b4fdf65f86e619d6a809d9d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen\""},"title":"How Common Room is Building the Future of Agentic Pipeline Generation","_rawExcerpt":[{"style":"normal","_key":"meta-description","markDefs":[],"children":[{"marks":[],"text":"Learn how to run signal-based sales plays that turn buying signals into booked meetings, from manual tests to full automation. Start building plays today.","_key":"meta-description-span","_type":"span"}],"_type":"block"}],"readingTimeInMinutes":12,"slug":{"current":"common-room-ai-agent-pipeline-generation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8a4fe1c9dbdc","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-f7dd1aa0-b2a3-56e4-b32c-23eb6d16f206","_id":"a00b1e5c-1dab-4346-94d9-49233e42772c","publishedAt":"2025-02-06T13:50:46.763Z","_createdAt":"2025-02-03T20:27:01Z","_updatedAt":"2025-03-07T03:48:02Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e90a5d42f5f9a0d1a1e30d23d2a6c4a5bbbcce71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning with context in B2B sales\""},"title":"G2’s Michelle Vu on winning with context in B2B sales","_rawExcerpt":[{"_key":"3c04a7cfa234","_type":"block","children":[{"_key":"d342e3b8be42","_type":"span","marks":[],"text":"Learn to sell more strategically with Michelle Vu, Vice President of Sales, Customer at G2."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"g2-michelle-vu-winning-with-context-in-b2b-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/9iXcZCiIUqU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f427e2411179","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-077a06b2-4ec4-5857-b05c-db866b160d6f","_id":"0f69ffb2-e7c4-4224-95fd-7255729c8bb2","publishedAt":"2025-01-28T13:54:46.922Z","_createdAt":"2025-01-27T18:34:45Z","_updatedAt":"2025-01-28T14:11:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f87b1926ef0ca16875b0652bb3d10a01b618d47e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we track job changes to fuel pipeline growth\""},"title":"Plays that pay: how we track job changes to fuel pipeline growth","_rawExcerpt":[{"_key":"2bbc2df0b2d3","_type":"block","children":[{"_key":"381eadc06363","_type":"span","marks":[],"text":"See the plays Common Room uses to turn job changes into pipeline growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"track-job-changes-to-fuel-pipeline-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1rIuUBTiip8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"ed055b30fdcc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-8c57e125-7234-54de-a7ae-eb9013d0b6d6","_id":"ab896957-3e39-44dd-a3ce-8eede7dc05ce","publishedAt":"2025-01-23T13:48:13.864Z","_createdAt":"2025-01-21T00:41:48Z","_updatedAt":"2025-03-07T21:55:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3a5d16ff8acd5d6a21a3dad7b044076b1531b3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning the pipeline game in the enterprise\""},"title":"Docebo’s Silvia Valencia on winning the pipeline game in the enterprise","_rawExcerpt":[{"_key":"7cbce04069d6","_type":"block","children":[{"_key":"006e950b4b98","_type":"span","marks":[],"text":"Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"docebo-silvia-valencia-winning-the-pipeline-game-in-the-enterprise"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/2Br-NrgMeog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"318b843f0137","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c4171e03-7084-5e46-b7c4-3f39a01b0612","_id":"9d46b15f-9dcf-4772-88e6-f0147736d833","publishedAt":"2025-01-14T13:46:14.643Z","_createdAt":"2025-01-13T15:59:23Z","_updatedAt":"2025-01-14T13:46:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f5780dcfabaeb33da9214121a66231485821c419-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies make account-level intent actionable for sales teams\""},"title":"How top SaaS companies make account-level intent actionable for sales teams","_rawExcerpt":[{"_key":"0876c6586225","_type":"block","children":[{"_key":"8b2222a10fc4","_type":"span","marks":[],"text":"See how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"saas-companies-account-level-intent"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"981f2646fc4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-56adf667-2fa4-56fe-8e7a-67d4620cc309","_id":"5a2ffa3a-f6f1-45e8-80f2-061db7087d00","publishedAt":"2025-01-08T19:14:37.632Z","_createdAt":"2025-01-07T16:05:00Z","_updatedAt":"2025-03-07T04:52:20Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-facf047ec3793de1c1543045a242ac3edee26d52-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leading sales in the age of AI\""},"title":"HubSpot’s Kimberly Dieter on leading sales in the age of AI","_rawExcerpt":[{"_key":"e2de20b8b3ea","_type":"block","children":[{"_key":"0638cfc015da","_type":"span","marks":[],"text":"Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-kimberly-dieter-leading-sales-in-the-age-of-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/917eFc0KjnM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f8a08ad320ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-386e07f0-c7a3-5f58-a32a-525eb909977e","_id":"5bef2495-ad59-4f52-8ce9-d0ee0f71e1df","publishedAt":"2024-12-17T14:06:58.072Z","_createdAt":"2024-12-17T13:56:04Z","_updatedAt":"2024-12-18T19:01:23Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62b4ca106f5b730fb6ffc1f563edf3b948ba8797-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scale AI-powered pipeline with Common Room reporting\""},"title":"Scale AI-powered pipeline with Common Room reporting","_rawExcerpt":[{"_key":"19d8e2a40895","_type":"block","children":[{"_key":"3450e0dc7b480","_type":"span","marks":[],"text":"See how Common Room reporting can help go-to-market teams monitor inputs, measure outputs, and replicate results to upgrade pipe gen performance."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"reporting-AI-powered-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"31e5db7016e1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-4e4331e2-72a6-57dd-98a5-829ed824840a","_id":"e09d04fd-782d-495b-a0cf-be5257fd4967","publishedAt":"2024-12-12T14:34:01.325Z","_createdAt":"2024-12-10T21:20:06Z","_updatedAt":"2025-01-13T21:02:12Z","categories":[{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f012e240f3352d9801c80328fc37fad64d82b791-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Hacking growth holistically\""},"title":"Developer marketing, AI demand, and more with Nino Medina","_rawExcerpt":[{"_key":"71e379723eb5","_type":"block","children":[{"_key":"0d5bbd9cb098","_type":"span","marks":[],"text":"Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"nino-medina-developer-marketing"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/fuD5H_3Sc8Y","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"5e02216ddc86","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cecb4172-d9e9-5722-90cc-28402438c68b","_id":"6eb049f3-3e08-4663-a86a-0bfa3494e308","publishedAt":"2024-12-05T13:57:20.978Z","_createdAt":"2024-12-04T19:31:59Z","_updatedAt":"2024-12-20T14:21:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba81c83c2539dc4ac2573c0a5e6c0ed846cd056a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How PLS pioneers turn product signals into revenue\""},"title":"How PLS pioneers turn product signals into revenue","_rawExcerpt":[{"_key":"7c8c3522b425","_type":"block","children":[{"_key":"d169abe6826a","_type":"span","marks":[],"text":"See how PLS pioneers like Zapier, Notion, and Semgrep use Common Room to fuel revenue growth with product signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"pls-pioneers-product-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43e4a9af3cf3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55e2cc41-f945-51ab-aeef-c21cc0c02ab7","_id":"f0154012-9c4c-4a23-8d41-b4e503549f29","publishedAt":"2024-11-11T13:22:49.140Z","_createdAt":"2024-11-08T19:36:50Z","_updatedAt":"2025-01-13T21:01:46Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-639cd3148f6680aefb2a4a054e08b9a565d23ef9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Embrace change in modern go-to-market\""},"title":"AI assistance, attribution traps, and more with Alton Wells","_rawExcerpt":[{"_key":"4123c394bd3a","_type":"block","children":[{"_key":"97befa294383","_type":"span","marks":[],"text":"Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"alton-wells-ai-assistance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/vRPapRsnLv8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"69910a3e1b89","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-52584c95-9d61-5057-9237-51a0e77dc455","_id":"4581cfe3-bd40-43de-90a0-7b12a9dd3ff9","publishedAt":"2024-11-05T17:24:16.055Z","_createdAt":"2024-11-05T17:17:17Z","_updatedAt":"2024-11-05T17:57:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2658266434885518f021b889759466c4384fbb84-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How COSS leaders turn open-source signals into revenue\""},"title":"How COSS leaders turn open-source signals into revenue","_rawExcerpt":[{"_key":"6662b7c28fd0","_type":"block","children":[{"_key":"35b4e77ff5a1","_type":"span","marks":[],"text":"See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"coss-leaders-open-source-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"296871fd5f26","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51954507-f83c-55d9-a5bb-e7933f83bc8d","_id":"5c42151b-681f-40b3-b095-a604a87b836a","publishedAt":"2024-10-31T13:22:51.765Z","_createdAt":"2024-10-29T18:32:50Z","_updatedAt":"2024-10-31T16:39:00Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c78b45c78ff5ae86b19bce9c23e7737b3bcf9f0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Never miss an open-source signal with GitHub listening\""},"title":"Never miss an open-source signal with GitHub listening","_rawExcerpt":[{"_key":"1805d8914032","_type":"block","children":[{"_key":"c8aca2d7bf60","_type":"span","marks":[],"text":"See how Common Room's self-serve GitHub listening can help go-to-market teams get full visibility into open-source ecosystems."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"github-listening"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95625c4fbdea","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-004c16ff-3d70-5441-8946-c2981b52f2c6","_id":"832ee8ab-f5cc-4ef6-84d1-8ceeeeba4fb7","publishedAt":"2024-10-28T12:51:24.141Z","_createdAt":"2024-10-24T13:19:55Z","_updatedAt":"2024-10-28T13:10:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a10a55c1342598baee3b494d44acc33b84032e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love\""},"title":"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love","_rawExcerpt":[{"_key":"575d19d639ae","_type":"block","children":[{"_key":"c94cf98fed42","_type":"span","marks":[],"text":"See how top SaaS companies like Apollo GraphQL, Zapier, and Notion use Common Room to build better prospecting lists."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"saas-companies-sales-prospecting-lists"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"3fe7649789cb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-eef7bc79-d545-53bc-baf5-c13d8c6d3f7b","_id":"c3d4138f-c59e-48fb-9be1-e79060c71db1","publishedAt":"2024-10-21T13:12:09.185Z","_createdAt":"2024-10-18T15:03:58Z","_updatedAt":"2025-01-13T21:04:23Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cc7bb853f4f007b3462a8c3c279c119311970982-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mastering the puzzle of the complex deal\""},"title":"Account planning, inbox zero, and more with Eleanor Dorfman","_rawExcerpt":[{"_key":"ef29b4df2e70","_type":"block","children":[{"_key":"1b52ecd17c0b","_type":"span","marks":[],"text":"Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"eleanor-dorfman-account-planning"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YxDJfQmNfcY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3c38b9c2bec6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-11c54df2-f200-5d17-b06c-43f1e7e2678d","_id":"02d1ddbc-ac70-4488-bdf5-54a6e446d981","publishedAt":"2024-10-14T13:00:00.000Z","_createdAt":"2024-10-14T16:11:20Z","_updatedAt":"2024-10-24T00:22:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-892b0b82605127c09c49c80427e27abb0649d3bd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we deanonymize website activity to book more meetings\""},"title":"Plays that pay: how we deanonymize website activity to book more meetings","_rawExcerpt":[{"_key":"47c60e069075","_type":"block","children":[{"_key":"8d538bd37ab2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn deanonymized website visits into sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"deanonymize-website-activity-to-book-more-meetings"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/EoKJXfUeyjI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"51a68beff9ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-29ca4d3d-b12f-5831-9116-49491aac414e","_id":"c2422080-c418-4029-a8b4-2216b14ed090","publishedAt":"2024-10-14T13:08:02.185Z","_createdAt":"2024-10-10T18:55:22Z","_updatedAt":"2025-01-13T21:03:55Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ccb19dd1c3287ce08764b6d4614496e81b1343e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Future-proof your sales career\""},"title":"Exec cold calls, business acumen, and more with Michael Sharp","_rawExcerpt":[{"_key":"ca24892415c9","_type":"block","children":[{"_key":"7148273d05e2","_type":"span","marks":[],"text":"Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"michael-sharp-exec-cold-calls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/3iiU3UsORq4","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0e0e78f7b767","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9dc87e12-3cf7-5972-bbbb-23468dddcba0","_id":"f261f17f-81eb-4cba-a45f-2d06dc9c5010","publishedAt":"2024-10-10T12:56:36.485Z","_createdAt":"2024-10-09T16:48:03Z","_updatedAt":"2025-01-13T21:03:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a44f19e32b89514bac9bc0593d99d33a2bd4297c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scaling revenue: from PMF to IPO\""},"title":"GTM alignment, customer context, and more with Heath Barnett","_rawExcerpt":[{"_key":"394f81fecc7e","_type":"block","children":[{"_key":"ad2a48cf9247","_type":"span","marks":[],"text":"Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"heath-barnett-gtm-alignment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QSytp_2kOmE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0300a303f1d2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aab2a963-0c61-5066-9134-024bc1975149","_id":"5ebee77b-8e0a-446e-bc84-085b9896120c","publishedAt":"2024-10-07T12:55:56.072Z","_createdAt":"2024-10-04T14:11:03Z","_updatedAt":"2024-10-28T13:13:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04658e8c6227fc02025a52ec6e1aa8192e07cf31-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to stack buying signals\""},"title":"Stack buying signals (Signal school: part 3)","_rawExcerpt":[{"_key":"9d0b56f66c34","_type":"block","children":[{"_key":"ba28e277a780","_type":"span","marks":[],"text":"Learn how to stack buying signals to power your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"stack-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/ZtiE2zZ5zOo","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"c39212b52a8d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-54737fe7-2953-5a8c-8e32-07c9010b7b19","_id":"4bdef53b-a7c8-4334-be2a-69e152629de4","publishedAt":"2024-10-03T12:45:19.131Z","_createdAt":"2024-10-02T15:17:41Z","_updatedAt":"2024-10-03T14:46:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-471fe5612c90f4dc1da16eb172213f9340ae5742-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you\""},"title":"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you","_rawExcerpt":[{"_key":"d52568d1b272","_type":"block","children":[{"_key":"54195cd6f98c","_type":"span","marks":[],"text":"See how Common Room's Prospector feature can help go-to-market teams find the right buyers and follow up fast based on fit or signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"fit-first-or-signal-first-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8968dc91f861","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-61159c03-8613-5400-bee2-0eb4c4a0f8ff","_id":"cd7c2be0-dcf9-4de6-838f-0c7fc054a674","publishedAt":"2024-09-30T12:48:21.997Z","_createdAt":"2024-09-27T16:51:21Z","_updatedAt":"2025-01-13T21:02:45Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3cc5d590c6fd7d4c34464f7eba6b26395cfa9d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Human-centric prospecting in the AI age\""},"title":"Revtech, signal tracking, and more with Sean Gentry","_rawExcerpt":[{"_key":"6a2bbd2f0e09","_type":"block","children":[{"_key":"d411f47069be","_type":"span","marks":[],"text":"Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sean-gentry-revtech"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/N4N8INKqZ0k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"7e866f4001ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cf5f3320-2a39-5bd5-aefe-c5387e545937","_id":"a2466de1-c103-4a14-9807-4756d385ead6","publishedAt":"2024-09-23T13:01:14.479Z","_createdAt":"2024-09-20T17:39:24Z","_updatedAt":"2025-01-13T21:04:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fcd564ef05c4c34a5cc4e855e8b3d9d061f2650-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leaning into omnichannel prospecting\""},"title":"Brand exposure, outbound best practices, and more with Melissa Adamo","_rawExcerpt":[{"_key":"f40d7857557b","_type":"block","children":[{"_key":"2111d1ea7c60","_type":"span","marks":[],"text":"Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"melissa-adamo-brand-exposure"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/O12AVB8nGog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"9baa85479f6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da4203c0-7f16-5b52-acaa-47b6f3c5f0d6","_id":"2a70162f-f4e9-421a-973b-d9c6401d3b49","publishedAt":"2024-09-24T13:01:49.731Z","_createdAt":"2024-09-19T18:59:59Z","_updatedAt":"2026-09-30T22:30:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5f013e4bda2ac89d1efa0f9304128c027ccf426d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to run signal-based sales plays\""},"title":"Run signal-based sales plays (Signal school: part 2)","_rawExcerpt":[{"_type":"block","style":"normal","_key":"meta-description","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Learn how to run signal-based sales plays that turn buying signals into booked meetings, from manual tests to full automation. Start building plays today.","_key":"meta-description-span"}]}],"readingTimeInMinutes":8,"slug":{"current":"run-signal-based-sales-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/LKW2pRCB10k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1092b0a53dfe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-8fccb9a5-f345-58a1-a7f0-42390ecb5a10","_id":"c5801412-5760-4947-abfe-df4d1d9a3c62","publishedAt":"2024-09-16T15:21:30.820Z","_createdAt":"2024-09-16T15:14:27Z","_updatedAt":"2024-09-19T23:52:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3429092a4b899c33eecdd5459a51c3d6b20d35db-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Saad Khan on modern sales, signal stacking, and more\""},"title":"Post-mortem: Saad Khan on modern sales, signal stacking, and more","_rawExcerpt":[{"_key":"973bed9aba46","_type":"block","children":[{"_key":"1f8f5baa81ab","_type":"span","marks":[],"text":"Learn more about signal-based sales with Saad Khan, Director of Sales and Business Development at Aligned."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"saad-khan-modern-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/dWjfT7VHKSE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"883cfcb8a6fd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-de102e2c-63a1-5973-93d5-73d948466aa8","_id":"49ce104b-8acc-4933-95f8-87d23b7167c2","publishedAt":"2024-09-12T13:02:13.882Z","_createdAt":"2024-09-11T15:49:11Z","_updatedAt":"2024-09-12T17:11:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-50962f4232a4877f79592c20bda7767b115b2637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Action Partners Program\""},"title":"Better together: announcing the Common Room Action Partners Program","_rawExcerpt":[{"_key":"58fe4d1af8f9","_type":"block","children":[{"_key":"9b2043d1ca39","_type":"span","marks":[],"text":"See how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"action-partners-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c217f4cc36d4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-cfb45724-a4cd-516d-b15c-4b0ef038e3a7","_id":"2420d3e0-a912-4531-9a0f-0ac39b59468c","publishedAt":"2024-09-10T12:47:26.926Z","_createdAt":"2024-09-06T14:57:02Z","_updatedAt":"2024-09-13T16:19:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bdeb1f97950d5a97912cf9e95a3ede3598a2e8c7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"AI that meets you where you are: RoomieAI is your end-to-end copilot or full autopilot for pipe gen\""},"title":"AI that meets you where you are: RoomieAI™ is your end-to-end copilot and full autopilot for pipe gen","_rawExcerpt":[{"_key":"e0332564ef89","_type":"block","children":[{"_key":"2b2e08f2412a0","_type":"span","marks":[],"text":"See how Common Room's AI copilot or autopilot can help go-to-market teams power pipeline generation, from prospecting to personalization to engagement."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"roomieai-for-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ddacd88b2861","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"d0e57d0d4de2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c34818c2-f51d-535c-8316-1719e196d87b","_id":"0e432bfc-7ad1-4eeb-bb15-542e7e3bcb0d","publishedAt":"2024-08-28T19:31:00.000Z","_createdAt":"2024-08-27T19:21:13Z","_updatedAt":"2024-12-05T14:44:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1e50e4b908ffbd5122a5d78490610911cfdd561-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we use LinkedIn ads to power pipe gen\""},"title":"Plays that pay: how we use LinkedIn ads to power pipe gen","_rawExcerpt":[{"_key":"29eae81281dc","_type":"block","children":[{"_key":"143e59f38c2e","_type":"span","marks":[],"text":"See the plays Common Room uses to turn LinkedIn ads into meetings booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"use-linkedin-ads-to-power-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c62a2c8c6126","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-35f23060-fb92-5bea-8720-350505631409","_id":"e40c4950-40e1-4e1a-99e3-389ee1ee15dc","publishedAt":"2024-08-14T13:10:00.000Z","_createdAt":"2024-08-08T13:11:59Z","_updatedAt":"2024-09-06T18:00:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fa5217c53295448218fc2b31c28d38d1be0dab78-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing calculated fields: Prioritize outbound by aggregating signals\""},"title":"Prospect with priority: a new way to stack rank your signals","_rawExcerpt":[{"_key":"8bd046efe021","_type":"block","children":[{"_key":"bce1f57825c4","_type":"span","marks":[],"text":"See how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"calculated-fields"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b21fef0dc983","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"bd692e98a320","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2df6c6cb-eccd-59e6-83cb-5d4610346f2d","_id":"00abe4cc-3db8-4613-9688-ccac4a5cc00d","publishedAt":"2024-08-06T13:44:18.745Z","_createdAt":"2024-08-06T13:45:10Z","_updatedAt":"2024-12-05T14:44:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e41973c2a2c44cebd78e2cf613afb64be1c481a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we turn LinkedIn signals into pipeline\""},"title":"Plays that pay: how we turn LinkedIn signals into pipeline","_rawExcerpt":[{"_key":"4ea30ceaba09","_type":"block","children":[{"_key":"3152ff1150b2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn engagements on LinkedIn into quality sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"turn-linkedin-signals-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5d9143ceab44","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-f82be4e0-ea2f-5005-9d9e-203361cfeef2","_id":"1a22729a-ebb9-4079-9bdb-4ed6ae08bc91","publishedAt":"2024-07-29T12:47:23.366Z","_createdAt":"2024-07-26T20:00:51Z","_updatedAt":"2024-10-28T13:13:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-39c1d241b2fb30e816096e12a179c60da1582fac-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to select the right buying signals\""},"title":"Select the right buying signals (Signal school: part 1)","_rawExcerpt":[{"_key":"37dcf855501f","_type":"block","children":[{"_key":"4d7fbb3f26c3","_type":"span","marks":[],"text":"Learn how to select the right buying signals for your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"select-the-right-buying-signals"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/DGlZMPe3RZU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1fdb61136450","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-58151b49-edce-5065-9d4e-5131cb73a522","_id":"8d5e4f4e-1d43-4505-906e-8862ff6cf476","publishedAt":"2024-07-25T13:08:14.031Z","_createdAt":"2024-07-24T19:45:33Z","_updatedAt":"2024-09-06T17:58:00Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fdcc8ad6bba8c63a9becde667d93c0c399639632-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put signal-based prospecting on autopilot\""},"title":"Put signal-based prospecting on autopilot","_rawExcerpt":[{"_key":"94773c74f892","_type":"block","children":[{"_key":"8f9e124184cb","_type":"span","marks":[],"text":"See how Common Room's Prospector can help go-to-market teams identify and action on ideal prospects at any account automatically."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"automated-signal-based-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"27db977dbb02","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a8c92b27-4829-5a8d-a3aa-5cdbc99ba23c","_id":"5c197836-1b25-412b-8778-54ce2eb322b7","publishedAt":"2024-07-15T12:48:09.864Z","_createdAt":"2024-07-11T00:26:07Z","_updatedAt":"2024-09-13T15:58:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3f14c1ad4349cc9fb968e34874c526686ce467d2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more\""},"title":"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more","_rawExcerpt":[{"_key":"2b7082c3eaca","_type":"block","children":[{"_key":"fa215216558d","_type":"span","marks":[],"text":"Dig into the realities of revenue operations with Matt Volm, cofounder and CEO at RevOps Co-op."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"matt-volm-revops-myths"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cFw2HPodXMI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"79eb00c197c3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-895071e9-6994-5841-aa0a-e4fce7e948a1","_id":"76fbd7da-63ff-43c3-a271-401dee460300","publishedAt":"2024-07-02T12:37:50.643Z","_createdAt":"2024-07-01T00:14:19Z","_updatedAt":"2024-12-05T14:23:08Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5096f113fdc5488eb9d1e53348c1ec9363146744-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Prospect from any LinkedIn post with our new Chrome extension\""},"title":"Prospect from any LinkedIn post with our new Chrome extension","_rawExcerpt":[{"_key":"63d63674790d","_type":"block","children":[{"_key":"e7a6d43e4c81","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension for LinkedIn can help go-to-market teams capture, enrich, and action on all public LinkedIn signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"chrome-extension-capture-any-linkedin-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e6aa7cfb2903","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a02700d3-4d0a-5a2f-a33d-ac6fc220f9f3","_id":"c21cba68-a976-4e2c-b7c9-5b7d0f31d018","publishedAt":"2024-06-25T13:03:08.894Z","_createdAt":"2024-06-20T13:41:08Z","_updatedAt":"2024-07-11T15:00:06Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9a04b1077049ebf172852b0bd04b436a581669c4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more\""},"title":"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more","_rawExcerpt":[{"_key":"8b5016e77d85","_type":"block","children":[{"_key":"6939941cbc0a0","_type":"span","marks":[],"text":"Dive deep into AI-powered outbound with Mark Kosoglow, Chief Revenue Officer at Catalyst and former Senior Vice President of Global Sales at Outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"mark-kosoglow-ai-sdrs"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1qUwi4aGn8o","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"76bef8c58d4d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bbe01d21-0606-53cc-b387-e19530e67201","_id":"d1a2d865-9d7e-4e08-bf09-cf0e6139dd00","publishedAt":"2024-06-17T13:00:35.738Z","_createdAt":"2024-06-14T13:43:05Z","_updatedAt":"2024-09-24T00:14:59Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4aba47475e2fcd9ae88bf6c5182679c57f2c418d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From data to deals: top takeaways from Rosalyn Santa Elena\""},"title":"From data to deals: top takeaways from Rosalyn Santa Elena","_rawExcerpt":[{"_key":"bdefeac531e2","_type":"block","children":[{"_key":"2fe398c39581","_type":"span","marks":[],"text":"Learn how Rosalyn Santa Elena, founder and CRO at The RevOps Collective, approaches data-driven sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"from-data-to-deals-rosalyn-santa-elena"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QTEpyIxaEa8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5a7f52438f44dfdbe9976176940a737f04f6132c-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"2ad9c8f502e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aa621c5d-cc97-538d-9922-6f75e1c922ee","_id":"9a8228e9-44ba-4411-b5a7-331334b35972","publishedAt":"2024-06-13T14:50:45.264Z","_createdAt":"2024-06-10T17:57:15Z","_updatedAt":"2024-09-13T16:19:45Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ec943145d54c84af7da12d4318004d6624ccbc57-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™: Generate more pipeline with generative AI\""},"title":"Introducing RoomieAI™: Generate more pipeline with generative AI","_rawExcerpt":[{"_key":"19b47e81ab1f","_type":"block","children":[{"_key":"3165798d6d620","_type":"span","marks":[],"text":"See how RoomieAI™—Common Room's suite of AI-powered tools—can help go-to-market teams work faster, smarter, and easier, from signal captured to meeting booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"roomieai-gtm-ai-copilot"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fa20a45b361d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-ade4580d-a65a-53b8-ab68-92b54cf4a767","_id":"111f31c3-6ba9-4637-b3ce-e912f5f5e9e9","publishedAt":"2024-05-30T12:46:17.435Z","_createdAt":"2024-05-29T01:21:52Z","_updatedAt":"2026-09-30T22:33:47Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ae5514b7106bf153cf90227743e2c8d59f284aaf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn anonymous visits into real revenue\""},"title":"Website Visitor Identification: Deanonymize Your Traffic at the Person and Account Level","_rawExcerpt":[{"_key":"meta-description","markDefs":[],"children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Website visitor identification resolves anonymous traffic to the real person and account behind every visit, so reps know who to act on first. See how."}],"_type":"block","style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2fa09830b520","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"38effae6386b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-96b54d70-82b5-5b69-a657-f4ab0249ed9a","_id":"844740ad-d216-4857-947b-dafdc016ddf6","publishedAt":"2024-05-23T12:47:10.532Z","_createdAt":"2024-05-22T22:52:23Z","_updatedAt":"2024-09-06T17:49:46Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6af431f4f6d1926acdf965d13a3d2d57177a18e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sync any buying signal to HubSpot or Salesforce\""},"title":"Automate any action from any signal in HubSpot and Salesforce","_rawExcerpt":[{"_key":"1f4b7407a1b4","_type":"block","children":[{"_key":"8e894946b98c","_type":"span","marks":[],"text":"Check out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"workflows-hubspot-salesforce"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2bf701f194ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}},{"_key":"99903769d84a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-96009b0f-6a88-5ac9-a348-86dc6837fa6f","_id":"6d4e2a4c-2cd1-494e-9c46-129ced4fe95d","publishedAt":"2024-05-20T12:51:43.912Z","_createdAt":"2024-05-17T14:31:51Z","_updatedAt":"2024-09-24T00:21:19Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dae1f1ca52c8acd875ec30bcd2a2ab4e48be45eb-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The art and science of signal-based selling: top takeaways from Chris Walker\""},"title":"The art and science of signal-based selling: top takeaways from Chris Walker","_rawExcerpt":[{"_key":"745454075c41","_type":"block","children":[{"_key":"12f5b9ca24e2","_type":"span","marks":[],"text":"Learn how Chris Walker, founder and CEO at Passetto, optimizes signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"art-and-science-signal-based-selling-chris-walker-video"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FnPwRrmOlRA","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-834fd339e23077204bc155c424f2ae0fdf6e9e3e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"f6d03d30b710","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da19f70b-8764-52d5-aaf6-8ed94c4eb30d","_id":"b96a7cb5-969c-45c4-8772-a1d85e4045d3","publishedAt":"2024-05-21T12:46:22.918Z","_createdAt":"2024-05-16T12:24:12Z","_updatedAt":"2024-05-21T13:15:31Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7ea1bd4db232d6a088bb1e9c2f9babc54eefe74-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Salesloft's AI-powered revenue orchestration meets Common Room's AI-powered customer intelligence\""},"title":"Salesloft’s AI-powered revenue orchestration meets Common Room’s AI-powered customer intelligence","_rawExcerpt":[{"_key":"8b571e8ebfc7","_type":"block","children":[{"_key":"bc0eecc0939a","_type":"span","marks":[],"text":"Check out how Common Room's Saleloft integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"salesloft-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a60fbed033df","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}},{"_key":"a091c077008c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-f1b4b681-6cf2-5b14-9938-36a334dd0710","_id":"7a38450d-7f98-40f9-b464-a18656000d7b","publishedAt":"2024-05-09T12:42:08.507Z","_createdAt":"2024-05-07T17:47:22Z","_updatedAt":"2024-09-06T17:46:43Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6ac0af007015c25b4d130bd4f3adaefefc0ab3f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"150M job listings and 8M news signals at your fingertips (and refreshed daily)\""},"title":"150M job listings and 8M news signals at your fingertips (and refreshed daily)","_rawExcerpt":[{"_key":"d088b4fbe6e5","_type":"block","children":[{"_key":"d70358a47a17","_type":"span","marks":[],"text":"Check out how Common Room's news and hiring signals can help go-to-market teams know when and why accounts move in-market."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"news-and-hiring-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43c6d7f4e071","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"7f0be15487a1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-9503ee1e-19b5-5c10-8135-461503a2239f","_id":"afcbefa5-b967-45d4-af63-3f86075e2e38","publishedAt":"2024-05-07T12:45:36.799Z","_createdAt":"2024-05-02T16:35:46Z","_updatedAt":"2025-02-07T20:53:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-64d4dac2fad89693a63eb850a69b395aef94cede-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle\""},"title":"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle","_rawExcerpt":[{"_key":"ace36918f9fa","_type":"block","children":[{"_key":"132df85cdb6f","_type":"span","marks":[],"text":"Learn how Jed Mahrle, founder at Practical Prospecting, uses buying signals to elevate outbound strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"use-signals-to-craft-irresistible-outbound-jed-mahrle"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cvh-IAuWUcw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e780e7c407b04ecdf708c8825200973bb40bc87a-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"7103fcb18afe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e9f1f638-a716-5a89-b489-40c6fc72aa1b","_id":"85c601d2-11f0-4896-a0b6-5cc50ca57ea2","publishedAt":"2024-04-25T12:57:08.288Z","_createdAt":"2024-04-24T20:57:01Z","_updatedAt":"2024-09-06T17:43:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-55f907c30f8944ca9852a752707a7d0811bf2a0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn new jobs into new logos with job-change tracking\""},"title":"Turn new jobs into new logos with job-change tracking","_rawExcerpt":[{"_key":"e45a5c7f16c3","_type":"block","children":[{"_key":"22161cb7c3c7","_type":"span","marks":[],"text":"Check out how Common Room's job-change tracking can help go-to-market teams drive revenue and boost retention."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"job-change-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b8cca4d445f9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-055c95f8-0f5d-5817-818f-6e4e076dde90","_id":"895eb827-1c00-42da-bf9e-0e21afff3f7f","publishedAt":"2024-04-22T13:04:41.443Z","_createdAt":"2024-04-18T15:21:02Z","_updatedAt":"2024-09-06T17:42:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0699f27ae0a9ed0960122f7b17194e04647dd154-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 signals to help you prioritize your PQLs\""},"title":"5 signals to help you prioritize your PQLs","_rawExcerpt":[{"_key":"2027ee4f2a07","_type":"block","children":[{"_key":"4d78f96e6998","_type":"span","marks":[],"text":"See five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"5-signals-to-help-you-prioritize-your-pqls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bb0b7ca100c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6b9c8566-5b37-5c60-82b6-e136c78e77bc","_id":"2d1843ef-5e98-46c9-951f-149c1c6cc7b5","publishedAt":"2024-04-16T12:39:54.305Z","_createdAt":"2024-04-12T19:26:07Z","_updatedAt":"2026-09-23T21:10:26Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-52156a7e7b102fc23e199f493c1c5ddc202ff951-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Signal Partners Program\""},"title":"Better together: announcing the Common Room Signal Partners Program","_rawExcerpt":[{"_key":"65bca3c62184","_type":"block","children":[{"_key":"90b4b82575500","_type":"span","marks":[],"text":"See how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"signal-partner-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"212d469a7075","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-a4a94043-a219-5bd5-a560-7841ccef50f3","_id":"fd59e720-3f8b-4e62-91c4-c6239f100925","publishedAt":"2024-04-11T12:52:47.422Z","_createdAt":"2024-04-10T14:48:52Z","_updatedAt":"2024-12-05T14:24:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5e629d40b6c7efc3bf07557d983bf2556dbe877-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market\""},"title":"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market","_rawExcerpt":[{"_key":"67cde45b333c","_type":"block","children":[{"_key":"59e8c299f523","_type":"span","marks":[],"text":"See how Common Room's comprehensive signal capture helps you generate, unify, enrich, and take action on every first-, second-, and third-party signal."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"capture-every-signal-everywhere"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"389fa1c2c082","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-9b2ccac3-3813-5d32-8145-61fad4f96e9f","_id":"7993d953-5a8a-4aa0-8cde-6011a380a0de","publishedAt":"2024-04-09T12:37:23.203Z","_createdAt":"2024-04-08T18:36:28Z","_updatedAt":"2024-09-24T00:26:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-48f1cd7c1774899e8d46a6319c21144c12a609e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Beyond intent: top takeaways from Leslie Venetz\""},"title":"Beyond intent: top takeaways from Leslie Venetz","_rawExcerpt":[{"_key":"3e02d452f740","_type":"block","children":[{"_key":"988b4fdbcb16","_type":"span","marks":[],"text":"Learn how Leslie Venetz, founder at The Sales-Led GTM Agency, combines sales fundamentals with person-level signals to build outbound strategies."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"beyond-intent-leslie-venetz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/IuVbZ5FA2F0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5a083901a315be26a7fad49f8bc11a8ebaafc4-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"910a5a6653f8","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c8463055-0411-593d-a1b6-2ac64ebc7e4b","_id":"9db1307a-921f-431f-9742-cdbc0c0845db","publishedAt":"2024-04-04T15:04:45.622Z","_createdAt":"2024-04-04T14:17:36Z","_updatedAt":"2024-09-13T16:09:48Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f793bc1f0bfcd955d790f6eecac1f647188bfa2d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Score leads and accounts using every signal\""},"title":"Score leads and accounts using every signal","_rawExcerpt":[{"_key":"498723bc3859","_type":"block","children":[{"_key":"ebdb83c877ed","_type":"span","marks":[],"text":"Check out how Common Room's signal-based lead and account scoring can help sales teams sell smarter."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"score-leads-and-accounts-using-every-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"42eb8c37b792","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c19f8b81-a0de-5f0c-b911-903e6be12de6","_id":"9d42c05c-72b9-4314-ac5f-0f3a1e4de7e9","publishedAt":"2024-04-02T13:02:45.302Z","_createdAt":"2024-03-28T14:38:34Z","_updatedAt":"2026-09-24T18:55:18Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-873e5fffade219351c50c9e1b57eae97c02e78f0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to run a signal-based selling strategy\""},"title":"How to Run an Intent-Based Selling Strategy","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Build a signal-based selling strategy that turns real buyer signals into prioritized outreach. See how to choose the right signals and scale what works."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"how-to-run-a-signal-based-go-to-market-motion"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/x2xQ-awc2gY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-fdf8f755-163b-533f-ac2b-4cd2e6a53f15","_id":"1c1aacb4-6d79-43e2-afdb-5e8856b717a2","publishedAt":"2024-03-28T15:33:55.710Z","_createdAt":"2024-03-27T17:13:08Z","_updatedAt":"2026-09-24T18:54:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7865b23b2fa4eaa54451fbc05259c110e4f0af8e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Common Room's Customer Intelligence Platform: Run go-to-market intelligently\""},"title":"Introducing Common Room's Customer Intelligence Platform: Run Go-to-Market Intelligently","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Common Room's customer intelligence platform unifies every buyer signal into a person-first view of who's ready to buy. See how to run GTM intelligently."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"introducing-customer-intelligence-platform-run-go-to-market-intelligently"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fab7ed4f825f","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-00fc551b-3bca-55df-9e43-6c912694e834","_id":"3862934d-8565-41f4-b12b-e9893917ea37","publishedAt":"2024-03-18T12:48:23.143Z","_createdAt":"2024-03-14T18:10:37Z","_updatedAt":"2024-09-24T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e280b03144c04dc03bf6e42dbcab1e3408ad2d6-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Love at first sale: top takeaways from Anthony Natoli\""},"title":"Love at first sale: top takeaways from Anthony Natoli","_rawExcerpt":[{"_key":"ba1247ead339","_type":"block","children":[{"_key":"1f929598f50d","_type":"span","marks":[],"text":"Learn how Anthony Natoli, Senior Account Executive at LinkedIn, takes a person-first approach to signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"love-at-first-sale-anthony-natoli"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/lSpJLY-_lCk","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-abe917b3a52d7dbde946f30cd121043d4966a656-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"3855edae5fce","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f27e5cbe-7d18-5bc6-9ea2-440f0a402990","_id":"d5d7338f-3e81-47a3-ba74-35a33f5a7cc2","publishedAt":"2024-03-13T12:44:01.276Z","_createdAt":"2024-03-12T12:49:23Z","_updatedAt":"2024-03-13T13:12:47Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04fdaf2383cd133714e78d8118bc18bafa520149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Deliver the right message at the right time with our Outreach integration\""},"title":"Deliver the right message at the right time with our Outreach integration","_rawExcerpt":[{"_key":"7a3dd19d2f2b","_type":"block","children":[{"_key":"d9a900a9f8fc","_type":"span","marks":[],"text":"Check out how Common Room's Outreach integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"deliver-the-right-message-at-the-right-time-outreach-integration"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4ee5709f5f38","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-fd154280-4c9e-50dd-b421-b215014ba1c4","_id":"e06b5477-35cf-402d-86e3-ecdbec832319","publishedAt":"2024-03-11T18:27:00.000Z","_createdAt":"2024-03-07T19:27:26Z","_updatedAt":"2024-09-06T17:34:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-47a846dfb5fc1f477d06985aa93ff002882fd7d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG buying signals your sales team should be tracking\""},"title":"PLG buying signals your sales team should be tracking","_rawExcerpt":[{"_key":"9a183bda9486","_type":"block","children":[{"_key":"db859f7ce6c5","_type":"span","marks":[],"text":"See which PLG buying signals your sales team should be tracking and learn how to take action on them fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"plg-buying-signals-your-sales-team-should-be-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e219f4fff143","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-46a35d27-cc40-5e40-928d-5c9421ff7a01","_id":"d196729a-1b21-4053-b6e9-7b5f3e6330a7","publishedAt":"2024-03-04T13:45:41.875Z","_createdAt":"2024-03-01T16:28:36Z","_updatedAt":"2024-09-06T17:32:34Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f694e7e753ba83b853beeb3239a3f1039d8a329b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Power your GTM strategies with viral content monitoring\""},"title":"Power your GTM strategies with viral content monitoring","_rawExcerpt":[{"_key":"004f82286390","_type":"block","children":[{"_key":"269c00bde036","_type":"span","marks":[],"text":"Check out how Common Room's viral content monitoring can help go-to-market teams stay a step ahead of hot trends and topics in their industries."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":3,"slug":{"current":"power-your-gtm-strategies-with-viral-content-monitoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"eb94c68cccc1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-bdaedfe4-61c7-592d-9c72-0183989cf966","_id":"7433fb28-eb21-4082-861d-73c4406e8eaf","publishedAt":"2024-02-26T16:06:44.664Z","_createdAt":"2024-02-23T16:57:55Z","_updatedAt":"2024-03-12T12:50:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-71062c6d8a35678d8de9b8d61ff4bc19a3fc3dbe-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put your GTM plays on autopilot with intelligent automations\""},"title":"Put your GTM plays on autopilot with intelligent automations","_rawExcerpt":[{"_key":"7e6919c8052d","_type":"block","children":[{"_key":"0c3108c2aee70","_type":"span","marks":[],"text":"Check out how Common Room's new and improved workflow automations can help every go-to-market team execute on winning plays at scale."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"put-your-gtm-plays-on-autopilot-with-intelligent-automations"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b23e29027910","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-893b777b-611b-5ffd-863e-87c0c70d89e3","_id":"28db253e-a91c-4ba3-acc9-34763707aa32","publishedAt":"2024-02-26T13:49:25.180Z","_createdAt":"2024-02-22T15:43:33Z","_updatedAt":"2026-09-30T22:32:00Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a3d0a8092bddc0b10a8a7710e326ba23813ff7a0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 ways to boost your outreach response rates\""},"title":"5 Ways to Improve Your Outbound Response Rates","_rawExcerpt":[{"style":"normal","_key":"meta-description","markDefs":[],"children":[{"text":"Learn how to improve outbound response rates with five signal-based tactics that cut through the noise. Start reaching the right buyer at the right time.","_key":"meta-description-span","_type":"span","marks":[]}],"_type":"block"}],"readingTimeInMinutes":8,"slug":{"current":"5-ways-to-boost-outreach-response-rates"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"34b2e78aa6ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3555f7cb-97cf-544a-877f-6e7413601217","_id":"fadb039a-d568-4fd5-ac32-954848bc01b3","publishedAt":"2024-02-13T15:41:29.778Z","_createdAt":"2024-02-09T01:21:26Z","_updatedAt":"2024-09-24T00:32:14Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8446becde7399910fedae0bcc754a027dfd36b2c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG playbooks to run in 2024: top takeaways from StackBlitz\""},"title":"PLG playbooks to run in 2024: top takeaways from StackBlitz","_rawExcerpt":[{"_key":"c058a6ce4f5b","_type":"block","children":[{"_key":"25c4bb71f618","_type":"span","marks":[],"text":"Learn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"plg-playbooks-to-run-in-2024-stackblitz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/srzFzVu5iNM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4dbf4cf85a71a835d55c95a506b7d23ce834ee64-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a7e13905dfe9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9ba768e1-0e07-5a72-9c5b-e2a66d580f4c","_id":"91bc2a1f-7dad-4431-8784-e38f60b71928","publishedAt":"2024-02-12T15:39:08.426Z","_createdAt":"2024-02-09T01:09:25Z","_updatedAt":"2024-09-06T17:28:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1209fa412b72c42a61ecb67f61da6572103d1256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 buying signals you're probably missing out on\""},"title":"5 buying signals you’re probably missing out on","_rawExcerpt":[{"_key":"ff38eb76fdbc","_type":"block","children":[{"_key":"ebeb32993317","_type":"span","marks":[],"text":"See five examples of buying signals you may be missing out on and learn how to uncover every signal fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"5-buying-signals-youre-probably-missing-out-on"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e9923b6568a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bde59311-51c6-5387-bd8f-100c00b46fd6","_id":"b0aeb034-fd1e-44c5-aa08-6ca260b725f6","publishedAt":"2024-02-08T13:39:15.593Z","_createdAt":"2024-02-06T18:18:08Z","_updatedAt":"2024-02-08T14:14:30Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning modern buyers requires a person-first approach\""},"title":"Winning modern buyers requires a person-first approach","_rawExcerpt":[{"_key":"47f0033cefc3","_type":"block","children":[{"_key":"a70523c742a6","_type":"span","marks":[],"text":"See what it takes to create stronger connections and win more business in the era of person-first sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"winning-modern-buyers-requires-a-person-first-approach"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c363436da6b0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5b6518433c05066a03356019ef633b9b3c0c8632-512x512-png"}},"name":"Alex Weinstein","title":"Head of Sales"}}],"companies":[]},{"_type":"post","id":"-d232994b-034a-5414-97f4-ba56c9f532e8","_id":"4b303058-1575-4d43-a370-d07d470d0f09","publishedAt":"2024-02-07T13:45:44.727Z","_createdAt":"2024-02-05T14:15:01Z","_updatedAt":"2024-02-08T02:52:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Person360: Connect with the person behind the signal\""},"title":"Introducing Person360™: Connect with the person behind the signal","_rawExcerpt":[{"_key":"7c95bb599d9f","_type":"block","children":[{"_key":"b7004c2596b1","_type":"span","marks":[],"text":"See how Common Room's AI-powered identity resolution and enrichment engine—Person360™—helps you see every signal and connect with the real person behind it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"introducing-person360-connect-with-the-person-behind-the-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dd8611fe4377","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c084a90c-9e66-55a0-be7d-325c99dda021","_id":"9dd1f8d3-eab0-4dde-a23b-bec77dad7a7a","publishedAt":"2024-01-31T13:39:35.728Z","_createdAt":"2024-01-24T16:12:26Z","_updatedAt":"2025-02-06T01:10:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57af51dd6001362211cf81633b887a3cacd1c410-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winter 2024 product roundup: what's new at Common Room\""},"title":"Winter 2024 product roundup: what's new at Common Room","_rawExcerpt":[{"_key":"42ce79f6c8a0","_type":"block","children":[{"_key":"e3c9b05d2f680","_type":"span","marks":[],"text":"Check out what's new at Common Room—including integrations with Outreach and Apollo, updates to our Prospector feature, and more."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"winter-2024-product-roundup"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fe9145633d2aa8acbea2e985579c91f17232c98-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"14c7a7039ff1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-0f099b28-2c40-513a-bfec-f2b4218c3b23","_id":"9f59fd88-c0d0-4219-ad77-5f2f22881b1a","publishedAt":"2024-01-24T13:43:17.774Z","_createdAt":"2024-01-22T18:17:32Z","_updatedAt":"2024-01-24T13:53:34Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66a2d402a92e7b2dd5a4a71b8aff79d59775159c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales productivity: 3 ways to boost team output\""},"title":"Sales productivity: 3 ways to boost team output","_rawExcerpt":[{"_key":"936b3bb8980e","_type":"block","children":[{"_key":"28a0bee11d93","_type":"span","marks":[],"text":"See what's dragging down sales productivity and learn how to boost your team output in three steps."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-productivity-boost-team-output"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5bde5761316d941424f1d05beed7229435eb46a2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"006cf12ab625","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55d7dcb9-d15b-51c0-ae4f-85bcbc3185b2","_id":"846a2439-bc3b-4f6a-b4b5-a5f0d0a2be7e","publishedAt":"2024-01-11T18:17:00.000Z","_createdAt":"2024-01-02T18:18:30Z","_updatedAt":"2024-01-16T15:24:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c576fb5fffaefcfa3cf4c1b90c9dca04552c3418-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mend your multithreading strategy: 3 dos and don'ts for sales teams\""},"title":"Mend your multithreading strategy: 3 dos and don’ts for sales teams","_rawExcerpt":[{"_key":"7949ac9c8476","_type":"block","children":[{"_key":"d64907f59e45","_type":"span","marks":[],"text":"See why multithreading matters and learn how to improve your multithreading strategy with helpful dos and don'ts."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"multithreading-strategy-dos-and-donts-for-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-757b15962c6324483829ca3a5c6650da4d3ff454-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"65bd677fc9c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9312eaf1-b111-584a-8232-5c39990a84e7","_id":"818b5882-f910-4702-af67-be719fa6b9d6","publishedAt":"2024-01-02T13:43:40.350Z","_createdAt":"2023-12-27T21:46:27Z","_updatedAt":"2024-01-02T13:50:44Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d637af3b9e0cd242a7c3395f24cd8d8b850704a4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 sales efficiency killers (and how to stop them)"},"title":"5 sales efficiency killers (and how to stop them)","_rawExcerpt":[{"_key":"66c22d2862a3","_type":"block","children":[{"_key":"ab9d607058930","_type":"span","marks":[],"text":"See which common sales efficiency killers are standing in your way and learn how to stop them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-efficiency-killers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-96bbd97c7b9005437f26317469cb9b0b9dc5c2c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ad9fd214e472","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-ec257987-0757-53e8-b1c0-c847aafeb898","_id":"03ace90e-c2e9-4261-9e77-859f0c5752be","publishedAt":"2023-12-20T11:03:58.744Z","_createdAt":"2023-12-19T19:00:42Z","_updatedAt":"2023-12-20T11:13:35Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7ab9c1506eb264ef4491ab7b4b570ec84b33e478-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Lead prioritization (or a better way to separate the gold from the garbage)\""},"title":"Lead prioritization (or a better way to separate the gold from the garbage)","_rawExcerpt":[{"_key":"d5ec2a2f82af","_type":"block","children":[{"_key":"345aabc00387","_type":"span","marks":[],"text":"See what's missing from your lead prioritization process and learn how to zero in on the best opportunities faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"lead-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e52397b8a2b97ce4f67a6036c624356c34abdb26-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"35b1dc482adc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d7e06360-799f-5cab-8dc3-622f05b26b24","_id":"80c8e33a-f220-4fe6-a2d3-7d575a52c8ff","publishedAt":"2023-12-18T14:00:47.157Z","_createdAt":"2023-12-14T15:07:39Z","_updatedAt":"2024-09-25T16:39:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-90f7a67720649403a0da81a9059ec4a299c800b9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Don’t forget the people behind the product: PLG best practices from Coda\""},"title":"Don’t forget the people behind the product: PLG best practices from Coda","_rawExcerpt":[{"_key":"18b22f3d1975","_type":"block","children":[{"_key":"7859ae37e8da","_type":"span","marks":[],"text":"Learn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"dont-forget-the-people-behind-the-product"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1lm71JbFlgw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4ad2f5388f0199449e5840831380bda2975dc4b2-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"abf6dc0e2a5d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9d6a9790-b150-5874-9195-a019eafd2034","_id":"df270bab-38b0-44e9-a539-bfd1cd2dd63b","publishedAt":"2023-12-11T13:49:04.921Z","_createdAt":"2023-12-08T17:32:59Z","_updatedAt":"2023-12-11T14:14:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bc80e78dda77fad4bc15c577c9d1f1c3b5190140-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales efficiency: a guide to fixing your formula\""},"title":"Sales efficiency: a guide to fixing your formula","_rawExcerpt":[{"_key":"bd0c9c17040a","_type":"block","children":[{"_key":"8ed766ba6acb","_type":"span","marks":[],"text":"See what's interfering with your sales efficiency and learn how to fix your formula."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"sales-efficiency-formula"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9cf3cd11e1aff8c29e49bf74db1149ca8964951c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"597585b002f3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-53da2fe2-62d1-5cc1-a2e8-b8a76fab27ad","_id":"88064259-3244-4908-951f-f4ea8d13d653","publishedAt":"2023-12-06T13:45:15.776Z","_createdAt":"2023-12-01T19:38:04Z","_updatedAt":"2024-09-25T16:42:13Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9103fbb67c73e166a86b66a243b47d772b94ef13-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG is a data dance: product-led insights from SCS Cloud\""},"title":"PLG is a data dance: product-led insights from SCS Cloud","_rawExcerpt":[{"_key":"7a1e454fdd63","_type":"block","children":[{"_key":"f2cb9a48ac4b","_type":"span","marks":[],"text":"Learn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"plg-is-a-data-dance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/hfLTQuSKtoM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-886052b5af557cac3dbfd2dd1cca79a090d44845-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"c0e96d234fe1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-5da246e4-0bd0-59eb-8e25-c7fd4abca18a","_id":"f31e650e-b204-431d-b217-89d3fd2e357f","publishedAt":"2023-12-04T14:08:50.491Z","_createdAt":"2023-12-01T19:03:51Z","_updatedAt":"2023-12-04T14:32:38Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8bc631cb154acf91232f99290dfbd1aa1ca27db4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Outbound prospecting: the good, the bad, and the ugly\""},"title":"Outbound prospecting: the good, the bad, and the ugly","_rawExcerpt":[{"_key":"3372985af459","_type":"block","children":[{"_key":"ad09a7c5a836","_type":"span","marks":[],"text":"See why outbound prospecting is still crucial to revenue growth and learn how to separate the best outbound tactics from the rest."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"outbound-prospecting-good-bad-ugly"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62f45ea4c5f6d4ef5de5d9be5fff008d358a2d97-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a53e792d7b5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-66721b10-0e25-568e-b75c-ebf7a719a173","_id":"a8ee104d-7bc1-4703-b3f8-64b8081992d9","publishedAt":"2023-11-27T13:43:47.013Z","_createdAt":"2023-11-22T15:00:45Z","_updatedAt":"2024-09-25T16:46:21Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1d145fe6aec01a13ef7b7ab2b6fcd9279e347faf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Charting a new go-to-market course: upmarket intelligence from Lumen5\""},"title":"Charting a new go-to-market course: upmarket intelligence from Lumen5","_rawExcerpt":[{"_key":"bc6296441002","_type":"block","children":[{"_key":"515750356e40","_type":"span","marks":[],"text":"Learn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"charting-a-new-go-to-market-course"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/y7sV0g06Axs","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-bba3f7068182fe00729dca903cf0df8d2b5ae934-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a8feb89e0923","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c92d22a9-154c-543b-8722-bea2ce55a283","_id":"d969a4b7-7394-4566-8377-d9aee944d0b1","publishedAt":"2023-11-20T14:02:45.169Z","_createdAt":"2023-11-18T19:21:57Z","_updatedAt":"2024-09-05T19:38:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8620b65e0ef7213b61cecd161661807075debaa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Product-led sales vs. enterprise sales: why you need the right data to move upmarket\""},"title":"Product-led sales vs. enterprise sales: why you need the right data to move upmarket","_rawExcerpt":[{"_key":"df9e1b586e70","_type":"block","children":[{"_key":"361792d15d89","_type":"span","marks":[],"text":"See why data is the difference between product-led sales vs. enterprise sales and how to make the move upmarket."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"product-led-sales-vs-enterprise-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6394857c4d912e5a7c953fe6f5eb9078e6476642-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"beb542c71b1c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da5b81d9-5ed0-546e-ad0e-c78bc6489663","_id":"40b21e9b-f6ed-485c-ba9a-abfaa219cdbb","publishedAt":"2023-11-13T13:44:53.290Z","_createdAt":"2023-11-07T16:31:40Z","_updatedAt":"2024-09-05T19:37:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1962c8d50fdac5d31d31d97f9759f5a8992e5cf3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The ROI of the dark funnel: what your hidden data is really worth\""},"title":"The ROI of the dark funnel: what your hidden data is really worth","_rawExcerpt":[{"_key":"d844fc4dd280","_type":"block","children":[{"_key":"d9df3207c51e","_type":"span","marks":[],"text":"See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"roi-of-the-dark-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8c0336535c71b39e3e56902268fd161df43be770-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d49ddf2a3c5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d10e7298-35d5-59dd-91ee-ae39d35b3e2c","_id":"10056194-282e-4f02-913e-d71ab53a1dc8","publishedAt":"2023-11-06T13:47:45.891Z","_createdAt":"2023-11-03T19:27:40Z","_updatedAt":"2024-09-25T16:49:37Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-79c2a7a9e575130d2383d224aca2a91be573b318-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Driving revenue from dark social\""},"title":"Don’t be afraid of the dark: dark social insights from Chili Piper","_rawExcerpt":[{"_key":"875c37b97c98","_type":"block","children":[{"_key":"a3a6676ce1c3","_type":"span","marks":[],"text":"Learn how Arthur Castillo measures and maximizes the business impact of dark social activity."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"dont-be-afraid-of-the-dark-social"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YBd_2DvjPOM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-d59ecd81cc2ca701190e4188150d9dd87a52c490-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"82724b32a142","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ab33732-1f30-5db3-b694-134f3ba4fd65","_id":"14240ffa-24da-4b7c-a122-721db9194fb0","publishedAt":"2023-11-01T12:40:22.823Z","_createdAt":"2023-10-30T16:47:47Z","_updatedAt":"2024-09-05T19:33:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-515d1998218c0cc7dd870bcfaa306893b8e1da0e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Go beyond product-led sales: introducing a better way to do data-driven sales\""},"title":"Go beyond product-led sales: introducing a better way to do data-driven sales","_rawExcerpt":[{"_key":"3e54a5cd4a8e","_type":"block","children":[{"_key":"b54bbf122bfe","_type":"span","marks":[],"text":"See how Common Room's AI-powered sales solution helps you go beyond product-led sales to unlock the power of data-driven sales for your team."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"go-beyond-product-led-sales-do-data-driven-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0e60d5c0b755e64f428f93b103525cdf4ee2f74d-2880x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2880,"aspectRatio":2.2857142857142856}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fe8a64d2e747","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-af4f33c0-d9b9-50c5-88c9-7348ffe9e5d2","_id":"2fa75474-e474-4449-be9d-841248c7fe6c","publishedAt":"2023-10-26T12:43:38.519Z","_createdAt":"2023-10-25T20:12:07Z","_updatedAt":"2026-09-24T18:55:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Yesterday, today, tomorrow: how Common Room powers the future of customer connection\""},"title":"How Common Room Powers the Future of Customer Connection","_rawExcerpt":[{"_key":"meta-description","_type":"block","children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Buyers hide most of the customer journey from your GTM team. See how Common Room turns identity, intent, and context into pipeline. Request a demo today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-common-room-powers-the-future-of-customer-connection"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"052b200e057a","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-b720abba-dafb-58eb-a655-369f32caf7f1","_id":"cb8ae22b-e87f-4ac5-83cd-ced349cec94b","publishedAt":"2023-10-24T12:44:58.692Z","_createdAt":"2023-10-23T16:26:02Z","_updatedAt":"2026-09-30T22:30:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c96b5c091ab30dc67d2893ba5b4de2deff81637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"B2D: what sets the best business-to-developer strategies apart\""},"title":"B2D marketing and selling: the best business-to-developer strategies","_rawExcerpt":[{"children":[{"marks":[],"text":"B2D (business-to-developer) selling is booming as 62% of devs sway tech buys. See what the best B2D strategies share, then turn signals into pipeline.","_key":"meta-description-span","_type":"span"}],"_type":"block","style":"normal","_key":"meta-description","markDefs":[]}],"readingTimeInMinutes":10,"slug":{"current":"b2d-best-business-to-developer-strategies"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-60b434668ae3bbadb0737875a3bac97d817d46b8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79062799ff0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b38d0d3e-4e74-5a52-b8ed-0ef5a312dc48","_id":"7b212acc-16e6-47e5-8742-c929125609d8","publishedAt":"2023-10-23T19:20:00.000Z","_createdAt":"2023-10-22T19:21:06Z","_updatedAt":"2024-10-16T19:25:29Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Cracking the open-source sales code: tips from go-to-market leader Dan Miller\""},"title":"Cracking the open-source sales code: tips from go-to-market leader Dan Miller","_rawExcerpt":[{"_key":"7928eee36402","_type":"block","children":[{"_key":"4848d03c9473","_type":"span","marks":[],"text":"Learn how Loft Labs' Dan Miller empowers teams to find, nurture, and close open-source sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"cracking-the-open-source-sales-code"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0bdc449b6d6a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-8601386f-c286-55c9-af4a-5a8eacbe37ea","_id":"8d623e87-af91-4a97-b16e-2413845007cc","publishedAt":"2023-10-17T13:18:39.076Z","_createdAt":"2023-10-16T19:29:48Z","_updatedAt":"2024-10-16T19:27:50Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-11a33a870057258b811f0486220bcd7b35388069-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action\""},"title":"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action","_rawExcerpt":[{"_key":"c470165d6d3d","_type":"block","children":[{"_key":"c08055265e18","_type":"span","marks":[],"text":"Find out how dev-first companies measure the impact of community and prove return on investment using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-dev-first-companies-tie-top-of-funnel-interest-to-bottom-of-funnel-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f4764a15b1872afb3095e1ab0dada6f96feca3ee-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c1c59cbfe80e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2eec4458-e742-5ccf-b42b-16b303e945b1","_id":"8ae59386-88ff-477f-a1fa-b82fdfcb9c51","publishedAt":"2023-10-10T12:46:44.777Z","_createdAt":"2023-10-09T16:39:20Z","_updatedAt":"2024-08-30T18:15:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a4aa6d1552093a6d893ba5a21707c31a6c0589e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to upgrade your product-led sales strategy\""},"title":"How to upgrade your product-led sales strategy","_rawExcerpt":[{"_key":"de7becf09ea0","_type":"block","children":[{"_key":"8d8235a28c69","_type":"span","marks":[],"text":"Explore the ins and outs of product-led sales strategy and how to optimize your approach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"product-led-sales-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3166bb73daffee54c415b870e36ba7f25f5cd2ae-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"7aad60610818","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a02244e0-b875-5dbb-94db-1e92514efece","_id":"7ebb210f-80c4-4491-9d6b-2a2b53474d54","publishedAt":"2023-10-05T12:43:18.406Z","_createdAt":"2023-10-04T18:53:33Z","_updatedAt":"2024-08-30T18:13:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7614027eb08cabb4daf206cd836d1d19708348e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Your sales team needs SQLs, not SQL\""},"title":"Your sales team needs SQLs, not SQL","_rawExcerpt":[{"_key":"6f3d686713ff","_type":"block","children":[{"_key":"0365ac650b2b","_type":"span","marks":[],"text":"See why technology is stopping sales teams from taking action and how to simplify go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"your-sales-team-needs-sqls-not-sql"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0eb8c308dfe93c748fb5d8c936caedba4373b122-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"010b17e390e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3962d432-3883-50f9-a3ab-de5ff20e6e4e","_id":"4d89bb04-65f9-4f4f-a6d4-a2dfb86d00fa","publishedAt":"2023-10-02T17:05:21.062Z","_createdAt":"2023-10-02T16:42:42Z","_updatedAt":"2024-10-16T19:27:04Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-563cec14e3fc2c8b5cfd7564211ffbde1eaefb88-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Selling to developers: how to bring devs to the buying table\""},"title":"Selling to developers: how to bring devs to the buying table","_rawExcerpt":[{"_key":"65428ec1b264","_type":"block","children":[{"_key":"a3f126463ef5","_type":"span","marks":[],"text":"Explore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"selling-to-developers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-36ef12ddbcd8f9f4f8b1ca8398e01e9b3b7aa6a5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"96cfeeafe2bd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3eb10f65-bd83-5f9c-8d01-6ebbc257ed06","_id":"6d2e1cee-f9d0-49f1-a3e9-e361f87a3cef","publishedAt":"2023-09-14T12:56:19.257Z","_createdAt":"2023-09-13T16:41:01Z","_updatedAt":"2024-08-30T17:19:12Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5686e74c4e94536305b1199510c00e2ff8f4f5d0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your sales team hates your product-led growth strategy\""},"title":"Why your sales team hates your product-led growth strategy","_rawExcerpt":[{"_key":"c8cae3579178","_type":"block","children":[{"_key":"4e2857d688e8","_type":"span","marks":[],"text":"Learn why product-led growth is drowning sales teams in distractions and how to separate the signal from the noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-your-sales-team-hates-your-product-led-growth-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-06822f1540678573844a5b8ede7946b6087e860f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a8ba7dbcb810","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1cd43c2f-85ba-5fdf-873a-0330f3f8e14b","_id":"88fc6308-164b-44c4-82f3-ea3c3bd32c4d","publishedAt":"2023-09-12T15:55:26.381Z","_createdAt":"2023-09-12T15:30:57Z","_updatedAt":"2024-08-29T19:06:03Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2bebbde7319c116fae9167d422bed5b1fefe75b2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to solve the commercial open-source sales conundrum\""},"title":"How to solve the commercial open-source sales conundrum","_rawExcerpt":[{"_key":"ad813640aaa1","_type":"block","children":[{"_key":"a1d85d00393c","_type":"span","marks":[],"text":"See what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"commercial-open-source-software-sales-conundrum"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-142f35f6d38076152220a03cf64b41c2229b0917-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b913761489c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-069429e0-8d2c-5906-8c10-36a85ca37e08","_id":"3e345503-823c-4558-b492-06d3e5f5d105","publishedAt":"2023-09-06T12:50:30.875Z","_createdAt":"2023-08-31T20:51:46Z","_updatedAt":"2024-08-29T19:05:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b1410b9e8231b7a0567b59fa736769b6d0dbe73-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your dark funnel is only getting darker (and what to do about it)\""},"title":"Why your dark funnel is only getting darker (and what to do about it)","_rawExcerpt":[{"_key":"b3a5da3f4900","_type":"block","children":[{"_key":"c9f81e0548ab","_type":"span","marks":[],"text":"Learn why your dark funnel is about to get darker and what you can do to illuminate it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"why-your-dark-funnel-is-only-getting-darker"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a6e9d302d9bb9147bd6244a70fb85419e4b569-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"84b1f434fd63","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-296afabe-ccdb-5b6c-8e6b-995fd8193f28","_id":"ce07f653-5871-4f85-b521-d62e40b1f1c4","publishedAt":"2023-08-31T12:41:08.686Z","_createdAt":"2023-08-30T17:15:49Z","_updatedAt":"2024-08-29T19:04:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72adce5c476019ed9350a2b5798078b07aad94c3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to build a lead scoring model that actually works\""},"title":"How to build a lead scoring model that actually works","_rawExcerpt":[{"_key":"c18328786afa","_type":"block","children":[{"_key":"700ad74fb74c","_type":"span","marks":[],"text":"Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-to-build-a-lead-scoring-model-that-actually-works"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1dfb6ef2182e24b0f7cbd1dbfe0e5e7c42fa3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8fff3c54d422","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-83c4f61e-aaa1-5416-949d-2e8045f3ac8e","_id":"5a8d8602-3464-4e4b-b973-24e6078f8e0b","publishedAt":"2023-08-21T12:44:18.353Z","_createdAt":"2023-08-18T13:19:01Z","_updatedAt":"2024-08-29T18:59:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c052f32b0bd244416953ded14e39fcf546fe7eb7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Customer experience strategy: why it's broken and how to fix it\""},"title":"Customer experience strategy: why it's broken and how to fix it","_rawExcerpt":[{"_key":"7f5f5ed18a55","_type":"block","children":[{"_key":"332d15d7e8ba","_type":"span","marks":[],"text":"See what's standing in the way of customer experience strategy and how to wow your prospects and customers."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"customer-experience-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-12c5da3e9d2c7c41791ee8698ce48f2526fd7d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e34fd13fd6b4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-7398158494de3e80c6e6ef8111527b795b22fdbd-714x714-jpg"}},"name":"Josh Grose","title":"Head of Growth"}}],"companies":[]},{"_type":"post","id":"-33b464b0-b758-5b66-a6cf-2c08013dc2da","_id":"7346e72b-9dd9-4af1-b8f7-b220f02c5e9c","publishedAt":"2023-08-16T12:40:30.243Z","_createdAt":"2023-08-14T17:08:24Z","_updatedAt":"2024-09-25T17:04:53Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7da7ca0de6f5059d1775bf676b98e1e756eab07f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mapping the modern funnel\""},"title":"Long live the marketing funnel: customer journey mapping basics from MKT1","_rawExcerpt":[{"_key":"b50224602b12","_type":"block","children":[{"_key":"41d1b481a16a","_type":"span","marks":[],"text":"Learn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"long-live-the-marketing-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rqmsz6aKlcg","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-b405f8d497fbb4f6edd869f124a775ad398c9c79-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"1947ab6619ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51ac57e6-d020-5887-b594-05e1666bcff8","_id":"c58dcecb-28ad-46cf-a9db-9199f625a649","publishedAt":"2023-08-08T19:20:00.000Z","_createdAt":"2023-08-07T19:20:50Z","_updatedAt":"2024-08-29T18:52:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6f84d075e26114e7ea7a0d8ff3074fdfebda33c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales velocity strategies: 3 that work and 3 that don't\""},"title":"Sales velocity strategies: 3 that work and 3 that don't","_rawExcerpt":[{"_key":"1041e7a22c0c","_type":"block","children":[{"_key":"f1ef56f53e81","_type":"span","marks":[],"text":"Dive deep into sales velocity strategies and separate what works from what doesn't."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"sales-velocity-strategies-3-that-work-and-3-that-dont"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e546242c3ed6fb523751add5559aa4d62ca4032d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1af7f8e8a4ff","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e933a96c-5e9f-5f27-9a34-12db3e8b8f35","_id":"02ed5876-0ac0-4196-962e-e1a77ec75398","publishedAt":"2023-07-31T18:07:36.457Z","_createdAt":"2023-07-31T17:35:42Z","_updatedAt":"2024-09-25T17:06:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-78f24a6cba074b1feee493b6e8a32f47fc2e9137-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Putting the \"G\" in PLG\""},"title":"What the fastest-growing PLG companies have in common: patterns from Keyplay and PeerSignal","_rawExcerpt":[{"_key":"79d37726e0a4","_type":"block","children":[{"_key":"77a607177071","_type":"span","marks":[],"text":"Learn what research from Keyplay and PeerSignal says about the state of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"what-the-fastest-growing-plg-companies-have-in-common"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/c9aCAUG6N2M","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5649110170e523308303c6250d9c820568bee5de-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"20674d17e035","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bfcadc33-43e8-57f3-a47b-ba38fd27afb1","_id":"dcd0a24e-afaa-4462-8701-83fac0d3cb21","publishedAt":"2023-07-25T11:45:00.000Z","_createdAt":"2023-07-25T11:46:26Z","_updatedAt":"2024-09-12T19:18:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-53192ef0d39daaad1e62640bcb1e58732b02d433-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Buyer intent: a guide to what you're missing\""},"title":"Buyer intent data: a guide to finding the right data","_rawExcerpt":[{"_key":"04f066a2a214","_type":"block","children":[{"_key":"1101fc0901e60","_type":"span","marks":[],"text":"Learn the ins and outs of buyer intent—and why some intent signals are better than others."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"buyer-intent-a-guide-to-what-youre-missing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3d5c2875b68a94dae88b7c40388bf3f9a8f9a256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c90552eee7c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6bc0b289-be5a-5aa6-a3b4-765ec045ffc0","_id":"16faac23-ac81-474d-80ee-1bb704ee0088","publishedAt":"2023-07-14T15:05:52.236Z","_createdAt":"2023-07-13T20:02:40Z","_updatedAt":"2024-08-29T18:43:56Z","categories":[{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0f9c28fd2bba1e157bcc2aa7e2e08c5102242a5e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Community plus sales, not community vs. sales: How we work together at Common Room\""},"title":"Community plus sales, not community vs. sales: How we work together at Common Room","_rawExcerpt":[{"_key":"411abc391377","_type":"block","children":[{"_key":"266c405520cc","_type":"span","marks":[],"text":"See how we view the partnership between community and sales at Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":14,"slug":{"current":"community-plus-sales-not-community-vs-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-924a1a90788633941c24a1e5097e9642913708d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d8b2494df2b3","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.17615176151761522,"bottom":0.12737127371273715,"left":0.23035230352303526,"right":0.07046070460704612},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5799457994579946,"y":0.5135501355013551,"height":0.6747967479674797,"width":0.6991869918699186},"asset":{"_id":"image-4989efae597d498903a89646d2b9a593ab4fc063-400x400-jpg"}},"name":"Rebecca Marshburn","title":"Community"}}],"companies":[]},{"_type":"post","id":"-43e147cd-140d-5a71-8650-32c3715ec99a","_id":"c7ad7f6b-0517-429d-8e18-8e7333db863d","publishedAt":"2023-07-12T12:43:00.000Z","_createdAt":"2023-07-12T12:44:09Z","_updatedAt":"2024-09-25T17:08:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1af1d0b05122b7b1cd2b0acb5798b954c553bad-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to supercharge your sales funnel using Common Room\""},"title":"How to supercharge your sales funnel using Common Room","_rawExcerpt":[{"_key":"858b9e3b1b07","_type":"block","children":[{"_key":"aeab22368d67","_type":"span","marks":[],"text":"Learn how SDRs use Common Room to get better visibility into prospects and streamline outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"how-to-supercharge-your-sales-funnel-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FefgytJiJwM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-8815a061ed08907550e944db6130a8df1bf2ce78-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"ab1383587c6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b7fba019-8e6a-5fa3-b2d6-d3a506d96ae7","_id":"446b59bf-269d-4c6a-ad6e-a404517b2859","publishedAt":"2023-07-07T00:26:00.000Z","_createdAt":"2023-07-06T00:26:43Z","_updatedAt":"2024-09-25T17:17:55Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2c2533ece2d5019a0af88fb12367bb157d0dadf2-3840x2160-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":2160,"width":3840,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Blog title card with title: \"How ClickHouse powers community and business performance using Common Room\""},"title":"How ClickHouse powers DevRel and business performance using Common Room","_rawExcerpt":[{"_key":"e0b7d42b3e33","_type":"block","children":[{"_key":"e04d83727d50","_type":"span","marks":[],"text":"Learn how ClickHouse delivers value to its community members and go-to-market teams in equal measure."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-clickhouse-powers-community-and-business-performance-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/qJtjs4MryHY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e9c1040e0b4611c731945faf12ba322363912975-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"b790e1965638","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d658e05f-55d0-5f05-8752-b2da67397ec9","_id":"b21ffe4b-f48c-46d4-aa2d-0cba982d7b26","publishedAt":"2023-07-05T18:25:00.000Z","_createdAt":"2023-07-05T18:26:31Z","_updatedAt":"2024-08-21T18:10:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-35993597f76c27fdf256d6d623067b4efe3e5cde-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed\""},"title":"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed","_rawExcerpt":[{"_key":"660929156529","_type":"block","children":[{"_key":"6995458b18b1","_type":"span","marks":[],"text":"See how Temporal used Common Room to create more high-qualty sales pipeline faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-temporal-used-common-room-to-build-more-pipeline-at-speed"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rJKmEXNiOeM?list=PLKDS0si7azFltoaNhBUQ3YvyhJHIy0KRr","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3aa4059dc23d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[{"_id":"f355843a-ea9f-40bd-8a54-1326c2606a4d","title":"Temporal","mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-09d0680c2af1278ede8dd4331e0d1bc1556cbb59-194x100-svg","altText":null,"extension":"svg","metadata":{"hasAlpha":true,"dimensions":{"height":100,"width":194,"aspectRatio":1.94}}}}}]},{"_type":"post","id":"-b4133f29-9386-557d-9559-d9048d0cf5ad","_id":"0ce34216-6539-418e-bb3e-924dd2ba892a","publishedAt":"2023-07-05T18:55:00.000Z","_createdAt":"2023-07-03T18:17:03Z","_updatedAt":"2024-08-21T18:11:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-34c351e9501b1ff5e2affab43ae8cc631d687c10-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams keep customer LTV growing and growing\""},"title":"How modern GTM teams keep customer LTV growing and growing","_rawExcerpt":[{"_key":"5b257cd521d4","_type":"block","children":[{"_key":"ed75c1fd09f3","_type":"span","marks":[],"text":"Find out how modern GTM teams increase customer lifetime value using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-modern-gtm-teams-keep-customer-ltv-growing-and-growing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c1c281897a683725d045b3aab1642ff08d84e201-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d56c605d061c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1abf09e6-efd4-5087-b81a-9282bf73c540","_id":"b77f120f-392c-4359-9b2d-ed46d34a1f84","publishedAt":"2023-06-21T21:11:00.000Z","_createdAt":"2023-06-15T21:12:01Z","_updatedAt":"2024-08-21T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2140dee99b1fb8785ea13ad2bb6d403244cb98ce-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams work smarter (not harder) to hit their numbers"},"title":"How modern GTM teams work smarter (not harder) to hit their numbers","_rawExcerpt":[{"_key":"3943429b9d8e","_type":"block","children":[{"_key":"ea5cb184f97a","_type":"span","marks":[],"text":"Find out how modern GTM teams achieve sales efficiency using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-modern-gtm-teams-work-smarter-not-harder-to-hit-their-numbers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e8b67557112eddc86d90b88e982d7aa7f4ce9149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e2f0ffe1e8ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bf8896ca-d877-5d7b-a7ae-20b28f31cd6e","_id":"83a2614c-1324-4d28-9aa7-6b3a1ad135a9","publishedAt":"2023-06-12T21:12:00.000Z","_createdAt":"2023-06-06T21:12:49Z","_updatedAt":"2024-08-21T17:59:08Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-be971602673478a345c01fc84565c65027b24240-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams fuel pipeline growth and velocity\""},"title":"How modern GTM teams fuel pipeline growth and velocity","_rawExcerpt":[{"_key":"ef7dcdd6b467","_type":"block","children":[{"_key":"3617af999fa40","_type":"span","marks":[],"text":"Find out how modern GTM teams fuel pipeline growth and velocity using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"fuel-pipeline-growth-and-velocity"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e42e73a47727c685284b9a98f2c5e8c6dcef8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a26beb11a6dc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f916ef1b-547d-566b-b465-bc645a5e6713","_id":"1f9c8da0-b9c8-40a9-acb4-faab9d3456e3","publishedAt":"2023-06-05T20:59:00.000Z","_createdAt":"2023-06-01T21:01:00Z","_updatedAt":"2024-08-21T17:56:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb6447da6345f61797348fdccb8ba3100db8a910-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why Gartner thinks you should take modern buying signals seriously\""},"title":"Why Gartner thinks you should take modern buying signals seriously","_rawExcerpt":[{"_key":"e3cf70aac6df","_type":"block","children":[{"_key":"9f6773507f30","_type":"span","marks":[],"text":"Learn why Gartner thinks you should start paying attention to intent, product, and community data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-gartner-thinks-you-should-take-modern-buying-signals-seriously"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f72459dfdc1beef76dc8448d5e1bbaef13b95f8c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f7a0017bf0f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9d5971fb-0ba7-576e-8285-dac9e1aa76a3","_id":"b037320e-7425-4cd1-b803-b645226c871a","publishedAt":"2023-05-22T16:18:11.491Z","_createdAt":"2023-05-22T16:20:08Z","_updatedAt":"2024-08-21T17:41:32Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70eda3c7f758ada66e3ef4a78e03812eee973ac5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Making the dark funnel work for you\""},"title":"Making the dark funnel work for you","_rawExcerpt":[{"_key":"827e30d0aea8","_type":"block","children":[{"_key":"6482b0ef54c60","_type":"span","marks":[],"text":"Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"making-the-dark-funnel-work-for-you"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c25cdabd76b30952a7ee3cef868775cebe26dfc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-070ab95e-db28-55dc-af97-e0551fd0a925","_id":"689dd558-c267-49a5-828e-279307f26e3f","publishedAt":"2023-05-17T15:22:00.000Z","_createdAt":"2023-05-15T20:53:59Z","_updatedAt":"2024-09-25T18:21:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-612947877de96875632584659c72bb2f6c63c715-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How Vercel and Lavender master the modern buyer’s journey with community\""},"title":"How Vercel and Lavender master the modern buyer’s journey with community","_rawExcerpt":[{"_key":"416b2ef8c471","_type":"block","children":[{"_key":"4ee8a353af2b0","_type":"span","marks":[],"text":"Learn how Vercel and Lavender use community to master the modern buyer's journey, from building high-quality pipeline to accelerating deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"vercel-and-lavender-master-the-modern-buyers-journey"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/TKkrkrqUwls","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-6023d5f27d3308f6d989aa98cea57b38be61ac0e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"62b6409e4d95","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]}],"companies":[]},"recentPosts":{"edges":[{"node":{"_type":"post","id":"-afb50ed4-2ff7-5871-8215-834513ddcf2d","_id":"0db3f605-2a87-474d-a6d5-de7f0f858b6d","publishedAt":"2026-09-30T20:07:20.742Z","_createdAt":"2026-09-30T20:07:33Z","_updatedAt":"2026-09-30T22:39:59Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-46efd07413c38c4194ab451a0f131c98a20ff0eb-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Phone at the center of buying-signal rings connecting to a found prospect"},"title":"Cold Calling: The Intent-Based Approach That Actually Books Meetings","_rawExcerpt":[{"_type":"block","style":"normal","_key":"7a8cc1ec2cb2","markDefs":[],"children":[{"_key":"5bfd550dbbca","_type":"span","marks":[],"text":"Cold calling still works—if you stop dialing static lists and start calling prospects when real buying signals appear. This guide shows SDRs how to build signal-based call queues, open with relevance, handle objections, and turn more conversations into booked meetings."}]}],"readingTimeInMinutes":15,"slug":{"current":"cold-calling"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-ee5283d8-dd48-5e1c-8adb-001480e32f4f","_id":"ca9645ed-1e78-4305-8191-914cfeb4dee6","publishedAt":"2026-09-30T19:40:33.803Z","_createdAt":"2026-09-30T19:40:48Z","_updatedAt":"2026-09-30T22:37:26Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"07c9052b-614c-49d8-9904-46d83ef59437","title":"Personalize Outreach","titlePublic":null,"slug":{"current":"personalize-outreach"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e86ce7fd9d5c630c0c6d28cfcdf59c2db18de067-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Illustration of many generic emails filtered through a buying-signal badge into one relevant email for the right buyer"},"title":"Best AI Email Tools for Cold Email and Sales Outreach","_rawExcerpt":[{"style":"normal","_key":"320e1f5915c3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In 2026, the best AI email tools don’t just write polished cold emails—they use real buying signals to decide who to contact, when to reach out, and how to personalize at scale. This guide compares the top platforms across cold email, sales engagement, AI SDRs, and signal-triggered outreach so teams can choose the right tool without adding to the noise.","_key":"b88c7c3fa95e"}],"_type":"block"}],"readingTimeInMinutes":15,"slug":{"current":"best-ai-email-tools-for-cold-email-and-sales-outreach"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-d00fc283-f893-5311-89e5-a2e6bf5ca0d7","_id":"8c35baf2-4b93-469f-ac12-9f905300521a","publishedAt":"2026-09-30T19:40:33.733Z","_createdAt":"2026-09-30T19:40:51Z","_updatedAt":"2026-09-30T22:38:51Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2cad81ca8ed871a4b0e9f134073453c8a77a61ed-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Target account rings connected to a single identified buyer"},"title":"Best ABM Platform: How to Choose the Right Account-Based Marketing Software","_rawExcerpt":[{"_type":"block","style":"normal","_key":"343ca5f744cf","markDefs":[],"children":[{"marks":[],"text":"Choosing the best ABM platform in 2026 isn’t about finding a single winner—it’s about matching the right tool to your GTM motion, sales workflow, and signal needs. This guide breaks down the leading ABM categories and vendors, and explains why teams increasingly need person-level insights, not just account scores, to turn intent into pipeline.","_key":"eb19a5b965b5","_type":"span"}]}],"readingTimeInMinutes":12,"slug":{"current":"best-abm-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}}]}},"pageContext":{"id":"-6fb8617a-acd1-5683-afed-c5d4a1210583","now":"2026-09-30","series":null,"categories":["86295d83-bb9a-493a-b0e0-77a9400b451b","067d08c2-833d-447f-8bed-e63211d3c644","4920f7cd-102e-4242-906b-df3e675956fd","973d1158-d9cf-46c9-8b1e-d997403fde9f"],"authorIdsWithPages":[]}},"staticQueryHashes":["1103062666","1205817653","1232385435","1291262602","1342715763","13725269","1376961975","1427225953","1495801041","1520198276","1590856782","1594459315","1645518079","1702343420","189493211","2133962560","2141329968","2267330285","2344000787","2349192796","2392551400","2520474177","2608229151","2694698993","2763739722","277772772","2926084749","2929656701","3030471832","3094811859","3176737665","3287603011","3302639276","3304847038","3668403506","3696059859","3711140872","3822191430","3828715616","3917076254","4160255059","4201871693","4222375652","455672959","709110368","769109155","779970088","975170159"]}