{"componentChunkName":"component---src-templates-post-js","path":"/blog/salesforce-crm-integration-how-to-turn-a-connected-crm-into-pipeline/","result":{"data":{"doc":{"_type":"post","id":"-4cbd4404-96aa-5786-8f9a-11196745fe32","_id":"58e8397f-ac82-4d3b-9d44-7402871ecd33","publishedAt":"2026-09-09T19:07:00.000Z","_createdAt":"2026-08-19T19:05:14Z","_updatedAt":"2026-09-09T14:22:13Z","readingTimeInMinutes":13,"categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","_type":"category","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published","mainImage":null},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","_type":"category","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published","mainImage":null},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","_type":"category","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden","mainImage":null}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c9531130ae326eb6ca9bb65375a717f9ea2a71b4-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Salesforce CRM hub connected to GTM tools turning into pipeline"},"cardImage":null,"mainVideo":null,"mainAudio":null,"duration":null,"title":"How To Turn a Connected CRM Into Pipeline","slug":{"current":"salesforce-crm-integration-how-to-turn-a-connected-crm-into-pipeline"},"isFeatured":null,"status":"published","hideMainMedia":null,"_rawExcerpt":[{"children":[{"_type":"span","marks":[],"text":"Salesforce may sit at the center of your GTM stack, but without the right integrations and ongoing data hygiene, it can’t surface the buyer signals that drive revenue. This guide breaks down how to connect Salesforce effectively—and how a truly connected CRM turns fragmented data into actionable pipeline.","_key":"6ce132b36a31"}],"_type":"block","style":"normal","_key":"46c68222142d","markDefs":[]}],"_rawBody":[{"markDefs":[],"children":[{"text":"Salesforce runs at the center of most GTM stacks. But being the system of record doesn't mean it has all the answers.","_key":"ae3c5ef25643","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"5669d714d78f"},{"style":"normal","_key":"b784f1ef58fd","markDefs":[{"href":"https://www.salesforce.com/sales/state-of-sales/sales-statistics/","_key":"0c165697b87e","_type":"link"},{"_type":"link","href":"https://www.salesforce.com/blog/mulesoft-connectivity-benchmark-2025/","_key":"8ad2b5fce4a9"}],"children":[{"_type":"span","marks":[],"text":"Sales reps spend 60% of their time on non-selling tasks, according to ","_key":"93d4b865a08f"},{"_key":"9b9f6007e150","_type":"span","marks":["0c165697b87e"],"text":"Salesforce's State of Sales report"},{"text":". That time disappears into administrative overhead, context-switching, and hunting for information that should already be there. Meanwhile, the average enterprise manages 897 applications, and only 29% of those are connected, meaning the data reps need lives in systems that don't talk to each other, according to ","_key":"bfc6c9f69617","_type":"span","marks":[]},{"_type":"span","marks":["8ad2b5fce4a9"],"text":"MuleSoft's 2025 Connectivity Benchmark","_key":"8b387e8c8af5"},{"_type":"span","marks":[],"text":".","_key":"1d91d05deccf"}],"_type":"block"},{"style":"normal","_key":"6a3614009725","markDefs":[],"children":[{"_key":"96e03a6b04f4","_type":"span","marks":[],"text":"More tools haven't meant more clarity. They've meant more tabs, more manual updates, and more opportunities slipping through the gaps."}],"_type":"block"},{"style":"normal","_key":"a1d7af818d55","markDefs":[],"children":[{"_type":"span","marks":[],"text":"This article covers what Salesforce CRM integration actually means, the methods available, how to choose the right approach, and the often-overlooked step of keeping your data accurate after you connect. But the real point isn't just connectivity. It's what a connected CRM makes possible: turning buyer signals into pipeline.","_key":"0b706af8d0a8"}],"_type":"block"},{"_type":"block","style":"h2","_key":"75ba3883770a","markDefs":[],"children":[{"text":"Key Takeaways","_key":"f715966d8da9","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"marks":[],"text":"Salesforce CRM integration connects your CRM to other apps and data sources so records and workflows sync automatically in both directions.","_key":"1b8044cbd1fa","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"7b6426269aee","listItem":"bullet"},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Data silos remain the norm: 90% of organizations report business obstacles caused by disconnected systems.","_key":"4fb73df12a1f"}],"level":1,"_type":"block","style":"normal","_key":"27d2b6343673"},{"listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"The three integration methods (native connectors, middleware, custom API) each suit different use cases, and the right choice depends on your stack, data volume, and team resources.","_key":"46a0783b0b2b","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"9d11ddb21ef0"},{"_key":"1b5379daa938","listItem":"bullet","markDefs":[],"children":[{"_key":"da5e4afe4235","_type":"span","marks":[],"text":"Data quality is the make-or-break factor: integration exposes duplicates and stale records, and without continuous hygiene, your CRM drifts from reality."}],"level":1,"_type":"block","style":"normal"},{"style":"normal","_key":"f1b6c9ea1e3b","listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"The payoff isn't just reduced admin, it's the ability to surface buyer signals inside Salesforce and convert them into pipeline.","_key":"2d3ecd718db9","_type":"span"}],"level":1,"_type":"block"},{"_type":"block","style":"h2","_key":"515af31c78bc","markDefs":[],"children":[{"text":"What Is A Salesforce CRM Integration?","_key":"09d80730d5d9","_type":"span","marks":[]}]},{"style":"normal","_key":"ba9a48bcddd4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Salesforce CRM integration is the process of connecting Salesforce to other applications and data sources so that data and workflows sync automatically—both into and out of the CRM.","_key":"d95d52ae0e02"}],"_type":"block"},{"children":[{"marks":[],"text":"At its simplest, integration means records stay consistent across systems without manual re-entry. A lead captured in your marketing automation platform appears in Salesforce. An activity logged by your sales engagement tool shows up on the contact record. Changes in one system propagate to the other.","_key":"53e259b1ba26","_type":"span"}],"_type":"block","style":"normal","_key":"6a60d1216dfc","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"There are a few ways to make these connections happen:","_key":"3a2872dc4643"}],"_type":"block","style":"normal","_key":"a3ea23f7589b","markDefs":[]},{"_key":"5335e6c624d7","listItem":"bullet","markDefs":[],"children":[{"_key":"eb2fe8501255","_type":"span","marks":["strong"],"text":"Native connectors: "},{"text":"prebuilt integrations from Salesforce's AppExchange or from the vendor itself","_key":"3bcaf9e6657c","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"9f8932682c33","listItem":"bullet","markDefs":[],"children":[{"_key":"867edd6def21","_type":"span","marks":["strong"],"text":"Middleware and iPaaS: "},{"text":"platforms like MuleSoft, Workato, or Zapier that orchestrate data flows between systems without custom code","_key":"72c0e1c27b93","_type":"span","marks":[]}],"level":1},{"children":[{"_type":"span","marks":["strong"],"text":"Custom API and ETL: ","_key":"e890332c2416"},{"_type":"span","marks":[],"text":"direct integration using Salesforce's REST or SOAP APIs, or extract-transform-load pipelines for data warehouse syncs","_key":"c5d1fba8a6ec"}],"level":1,"_type":"block","style":"normal","_key":"9a28680b288e","listItem":"bullet","markDefs":[]},{"children":[{"_key":"2df9c904675c","_type":"span","marks":[],"text":"Each method has trade-offs in speed, flexibility, and maintenance burden."}],"_type":"block","style":"normal","_key":"61c9ba8343d9","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"One distinction worth noting: bi-directional sync versus one-way sync. Bi-directional integration keeps both systems updated in real time (or near-real time), so changes made in Salesforce push back to the source system. One-way sync moves data in a single direction, which is simpler but creates the risk of records drifting apart.","_key":"edee8f1e75d3"}],"_type":"block","style":"normal","_key":"985af1c2b746","markDefs":[]},{"_key":"7c929bfebf6e","markDefs":[{"_type":"link","href":"https://www.salesforce.com/news/stories/idc-crm-market-share-ranking-2025/","_key":"29256a69be69"}],"children":[{"marks":[],"text":"Salesforce holds the #1 position in CRM market share—20.7% globally in 2024, ","_key":"331dce53cf04","_type":"span"},{"text":"according to IDC","_key":"297423ace258","_type":"span","marks":["29256a69be69"]},{"_type":"span","marks":[],"text":"—which explains why it functions as the hub for most GTM stacks. The question isn't whether to integrate. It's how to integrate in a way that turns connected systems into something more than tidy records.","_key":"0694d1fc0b17"}],"_type":"block","style":"normal"},{"style":"h2","_key":"ec77d70a3a82","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Why Salesforce CRM Integration Matters","_key":"a7292738ae79"}],"_type":"block"},{"style":"normal","_key":"755a86870c0b","markDefs":[],"children":[{"_key":"30a9b92b4f58","_type":"span","marks":[],"text":"Integration sounds like plumbing. It's not. The state of your integrations shapes how your team sells, how your AI performs, and whether your pipeline grows or stagnates."}],"_type":"block"},{"_type":"block","style":"h3","_key":"a746531393f4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Data Silos Are The Default","_key":"0f0ccbbfcff5"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Most organizations think they're more connected than they are. MuleSoft's 2025 Connectivity Benchmark found that only 2% of organizations have more than half their applications connected. Ninety percent report business obstacles caused by data silos. Missed handoffs, inconsistent records, decisions made on partial information.","_key":"6520d0d2e384"}],"_type":"block","style":"normal","_key":"c936d755bc32"},{"children":[{"_type":"span","marks":[],"text":"When Salesforce can't see what's happening in your product, your community, or your marketing channels, reps operate with an incomplete picture. They don't know which accounts are heating up. They can't tell who just started a free trial or who's been reading your comparison pages. They're working from a CRM that shows where a deal is, but not why it should move.","_key":"5741fb8ba2ac"}],"_type":"block","style":"normal","_key":"b557ba7b9f08","markDefs":[]},{"style":"h3","_key":"8882c181cb7b","markDefs":[],"children":[{"marks":[],"text":"The Cost Of Disconnection","_key":"4450380b453c","_type":"span"}],"_type":"block"},{"markDefs":[{"_key":"7d6adf413b39","_type":"link","href":"https://www.gartner.com/en/data-analytics/topics/data-quality"},{"href":"https://www.forbes.com/councils/forbesbusinesscouncil/2024/04/18/the-b2b-data-decay-epidemic-how-to-protect-your-bottom-line/","_key":"9cbced353a87","_type":"link"}],"children":[{"text":"Bad data isn't just inconvenient. It's expensive. According to ","_key":"66784883f3e6","_type":"span","marks":[]},{"text":"Gartner's 2020 research","_key":"ce4a2bf734fc","_type":"span","marks":["7d6adf413b39"]},{"text":", poor data quality costs organizations at least $12.9 million per year on average. And CRM data decay hits the top line: ","_key":"41daf84c4186","_type":"span","marks":[]},{"text":"44% of companies report losing more than 10% of annual revenue to it","_key":"3defb61266d7","_type":"span","marks":["9cbced353a87"]},{"text":", according to a Validity survey—driven by job changes, company moves, and the natural churn of business.","_key":"bc0141105363","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"c60c61ec6c65"},{"children":[{"_type":"span","marks":[],"text":"The median U.S. private-sector employee tenure is 3.5 years, according to the ","_key":"f47e023f36d2"},{"marks":["7906e5a01816"],"text":"Bureau of Labor Statistics","_key":"7ca71daa2079","_type":"span"},{"marks":[],"text":". That means your CRM contacts are constantly going stale, even if nobody changes anything.","_key":"79087a8e4411","_type":"span"}],"_type":"block","style":"normal","_key":"4e97304bc5e9","markDefs":[{"href":"https://www.bls.gov/news.release/tenure.nr0.htm","_key":"7906e5a01816","_type":"link"}]},{"_key":"7feda90ae53a","markDefs":[{"_key":"380a1a97c1ca","_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2024-09-16-gartner-sales-survey-reveals-sellers-who-partner-with-ai-re-three-point-seven-times-more-likely-to-meet-quota"}],"children":[{"marks":[],"text":"And the productivity tax compounds. Reps use an average of eight tools to close a deal, according to Salesforce's State of Sales. Half of sellers feel overwhelmed by the amount of technology they're expected to use, and overwhelmed sellers are 45% less likely to hit quota, according to a ","_key":"bee63ba9fe4f","_type":"span"},{"_type":"span","marks":["380a1a97c1ca"],"text":"2024 Gartner survey","_key":"28acbcb7d022"},{"_type":"span","marks":[],"text":". More tools haven't fixed the problem, they've added to it.","_key":"8b87ccb5e913"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"AI Won't Save You If Your Data Can't Support It","_key":"2ec347e39936","_type":"span"}],"_type":"block","style":"h3","_key":"77e5ae50e339"},{"children":[{"text":"The AI question makes integration more urgent. According to MuleSoft's 2025 report, 95% of organizations face challenges integrating AI, and 80% cite data integration as the biggest obstacle. AI models trained on fragmented, incomplete CRM data produce outputs that look confident but miss the mark. They suggest accounts that aren't relevant. They surface contacts who left months ago.","_key":"661994b75031","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"595a3c2e7176","markDefs":[]},{"style":"normal","_key":"0df5c6b8a532","markDefs":[],"children":[{"text":"AI built on a partial view isn't intelligence. It's expensive noise. The organizations that get value from AI will be the ones whose data is unified, resolved to real people, and continuously maintained.","_key":"ca47915f1b4a","_type":"span","marks":[]}],"_type":"block"},{"children":[{"text":"The Main Types Of Salesforce Integrations","_key":"c80308909876","_type":"span","marks":[]}],"_type":"block","style":"h2","_key":"7df6c334f655","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Not all integrations serve the same purpose. Here's how the categories break down.","_key":"6e95c61f04f3"}],"_type":"block","style":"normal","_key":"7da120aa42ba","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Marketing And Demand Integrations","_key":"075d01abc92f"}],"_type":"block","style":"h3","_key":"70486f124c74"},{"markDefs":[{"href":"https://www.commonroom.io/blog/common-room-hubspot-integration/","_key":"ad9060fbb707","_type":"link"}],"children":[{"text":"These connect your marketing automation platform—Pardot, Marketo, ","_key":"646225daff21","_type":"span","marks":[]},{"marks":["ad9060fbb707"],"text":"HubSpot","_key":"f37b90f81259","_type":"span"},{"_key":"ca9f3f1941a2","_type":"span","marks":[],"text":"—to Salesforce so leads, campaign data, and attribution flow into the CRM. When marketing captures a lead, it appears in Salesforce. When a contact engages with a campaign, that activity shows up on the record."}],"_type":"block","style":"normal","_key":"c77f44e2d02a"},{"markDefs":[],"children":[{"_key":"f242de321c52","_type":"span","marks":[],"text":"The goal is visibility: making sure sales knows what marketing has done and can see which accounts are engaging before a hand-raise."}],"_type":"block","style":"normal","_key":"abf53c643202"},{"_type":"block","style":"h3","_key":"e974e8cdca92","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Sales Engagement And Communication","_key":"2534b0406e7e"}]},{"_type":"block","style":"normal","_key":"c4ba61957fe0","markDefs":[],"children":[{"text":"These integrations sync activity from sales engagement platforms like Outreach and Salesloft, dialers, email, Slack, and scheduling tools. When a rep sends an email or logs a call, it shows up in Salesforce without manual entry.","_key":"30ecf13e2e7b","_type":"span","marks":[]}]},{"_key":"969a8d770e32","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The goal is completeness: keeping the CRM as the source of truth for all customer touchpoints, not just the ones reps remember to log.","_key":"41597407d94e"}],"_type":"block","style":"normal"},{"children":[{"_key":"f224f8d89e77","_type":"span","marks":[],"text":"Data, Enrichment, And Signal Integrations"}],"_type":"block","style":"h3","_key":"46f0c1e81b80","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"This is the category most GTM teams underinvest in. These integrations pull in ","_key":"8f58c29aa381"},{"text":"enrichment data","_key":"960dcc2b4f94","_type":"span","marks":["03424d7cfeb9"]},{"_type":"span","marks":[],"text":" (firmographics, technographics, contact details), intent signals (G2 activity, content downloads, ","_key":"9ea533304ffb"},{"_type":"span","marks":["3594ae2e63c9"],"text":"website visits","_key":"b5d65ef2f07e"},{"_type":"span","marks":[],"text":"), product usage data, and community or social engagement.","_key":"333f8cb6f910"}],"_type":"block","style":"normal","_key":"8e57d1e4d9da","markDefs":[{"_type":"link","href":"https://www.commonroom.io/blog/ai-lead-enrichment/","_key":"03424d7cfeb9"},{"_key":"3594ae2e63c9","_type":"link","href":"https://www.commonroom.io/resources/website-visitor-tracking/"}]},{"_type":"block","style":"normal","_key":"c3607362df29","markDefs":[{"href":"https://www.commonroom.io/resources/signals/","_key":"70b172efef30","_type":"link"}],"children":[{"_type":"span","marks":[],"text":"They connect Salesforce to data warehouses like Snowflake, Redshift, or BigQuery, and to ","_key":"ef8903f6de3a"},{"_type":"span","marks":["70b172efef30"],"text":"signal sources","_key":"2c4b52029512"},{"_type":"span","marks":[],"text":" that reveal who's in-market before they fill out a form.","_key":"750717305267"}]},{"_type":"block","style":"normal","_key":"0893afc21180","markDefs":[],"children":[{"marks":[],"text":"The goal is intelligence: making records complete and current, and surfacing buying signals that Salesforce can't see on its own.","_key":"7b228347ac25","_type":"span"}]},{"style":"h3","_key":"b0774bbb5c10","markDefs":[],"children":[{"marks":[],"text":"Service And Systems Of Record","_key":"d37bee30b58a","_type":"span"}],"_type":"block"},{"_key":"1abff7593a61","markDefs":[],"children":[{"marks":[],"text":"These integrations connect support platforms, ERPs, and finance systems to Salesforce. They're essential for companies where customer success, support, and sales share accounts, or where billing and contract data need to live alongside sales records.","_key":"195a9cdd86a2","_type":"span"}],"_type":"block","style":"normal"},{"style":"normal","_key":"e0149beb9de5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The goal is a full customer view: one record that spans the entire lifecycle.","_key":"46679a9ee47e"}],"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"How To Integrate With Salesforce: 3 Methods","_key":"680222b44f9c","_type":"span"}],"_type":"block","style":"h2","_key":"2a6a6eb5ff5e"},{"_type":"mainImage","_key":"a3816c06ce84","asset":{"_id":"image-c4caab5e12e278ebc09c8c5468d842c72f5702e6-1600x1200-png","_type":"sanity.imageAsset","_rev":"taO71HV6vTvIcHAUwA8Zqv","_createdAt":"2026-08-31T19:07:20Z","_updatedAt":"2026-08-31T19:07:20Z","sha1hash":"c4caab5e12e278ebc09c8c5468d842c72f5702e6","uploadId":"ee3d221305c28f2ac27a6544aec576dfe9e24bdb","extension":"png","metadata":{"blurHash":"VEQc@vxu~qxuD%EeWB?vofDi9Zj[%fj[Mx-WoMNGayoz","_type":"sanity.imageMetadata","thumbHash":"+PcFBYD4N7dzjYOEeoZofVdwhgV3","palette":{"darkMuted":{"_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0.24,"background":"#3f4542"},"muted":{"title":"#fff","population":0.01,"background":"#847c7c","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"lightVibrant":{"population":0.4,"background":"#95eacc","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0.01,"background":"#0c1a17"},"lightMuted":{"background":"#a4ccc4","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0},"vibrant":{"foreground":"#fff","title":"#fff","population":0,"background":"#2cbc8c","_type":"sanity.imagePaletteSwatch"},"dominant":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000","population":0.4,"background":"#95eacc"},"_type":"sanity.imagePalette"},"hasAlpha":false,"lqip":"data:image/png;base64,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","dimensions":{"width":1600,"aspectRatio":1.3333333333333333,"height":1200,"_type":"sanity.imageDimensions"},"isOpaque":true},"originalFilename":"salesforce-integration-methods.png","size":1101608,"mimeType":"image/png","url":"https://cdn.sanity.io/images/vt347z5x/production/c4caab5e12e278ebc09c8c5468d842c72f5702e6-1600x1200.png","path":"images/vt347z5x/production/c4caab5e12e278ebc09c8c5468d842c72f5702e6-1600x1200.png","assetId":"c4caab5e12e278ebc09c8c5468d842c72f5702e6","filename":"salesforce-integration-methods.png","width":1600,"height":1200,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/c4caab5e12e278ebc09c8c5468d842c72f5702e6-1600x1200.png?rect=400,0,800,1200&w=%width%&h=%height%&q=80","id":"image-c4caab5e12e278ebc09c8c5468d842c72f5702e6-1600x1200-png","children":[],"parent":null}},{"_key":"2f0d55bf79ce","markDefs":[],"children":[{"marks":[],"text":"The right method depends on what you're connecting, how much data you're moving, and who's maintaining the integration.","_key":"f05a9eddef8a","_type":"span"}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"b128a8871b98","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Native Connectors (AppExchange)","_key":"18c3c8e6ded9"}]},{"children":[{"_type":"span","marks":[],"text":"Native connectors are prebuilt integrations available on Salesforce's AppExchange or directly from the vendor. They're the fastest path to production. Install, authenticate, configure, and data starts flowing.","_key":"04a5b2d04fdb"}],"_type":"block","style":"normal","_key":"07a9e66a2471","markDefs":[]},{"_type":"block","style":"normal","_key":"aa63b3aa9a24","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Use them when: a well-maintained connector exists for the system you're connecting, data volumes are moderate, and you don't need heavy customization.","_key":"712577bf5258"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Trade-offs: You're limited to what the connector supports. If you need custom field mappings or complex logic, you'll hit walls.","_key":"af013c78597b"}],"_type":"block","style":"normal","_key":"872f7b8c7fd6"},{"_type":"block","style":"h3","_key":"5aa2dc44d1fe","markDefs":[],"children":[{"_key":"928e6237ea64","_type":"span","marks":[],"text":"Middleware And iPaaS"}]},{"children":[{"marks":[],"text":"Middleware platforms like MuleSoft, Workato, and Zapier sit between systems and orchestrate data flows without custom code. They're designed for connecting systems that don't have native Salesforce integrations, or for building more complex, multi-step workflows.","_key":"11d29edf5dd7","_type":"span"}],"_type":"block","style":"normal","_key":"587b3af45da4","markDefs":[]},{"style":"normal","_key":"e22dd459696d","markDefs":[],"children":[{"marks":[],"text":"Salesforce's own API-led connectivity framework (System, Process, and Experience APIs) fits here: it's a tiered approach that separates raw data access from business logic from user-facing integrations, making it easier to scale.","_key":"40f225afa776","_type":"span"}],"_type":"block"},{"style":"normal","_key":"e0d6cdb8de8d","markDefs":[],"children":[{"_key":"9b0607d3388d","_type":"span","marks":[],"text":"Use them when: you need to connect multiple systems, the integrations require transformation or orchestration, or you want a single platform to manage all your data flows."}],"_type":"block"},{"style":"normal","_key":"2d51b0f087ab","markDefs":[],"children":[{"text":"Trade-offs: Middleware adds a dependency and a cost. You're maintaining the platform, not just the integration.","_key":"f2c7e245dcb1","_type":"span","marks":[]}],"_type":"block"},{"style":"h3","_key":"e021c1b0e125","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Custom API And ETL","_key":"22c8028bc28c"}],"_type":"block"},{"_type":"block","style":"normal","_key":"ce9202e8382b","markDefs":[],"children":[{"text":"Direct integration using Salesforce's REST or SOAP APIs gives you the most control. You can build exactly what you need, map any field, and handle complex logic. ETL (extract, transform, load) and ELT pipelines work similarly for data warehouse syncs—pulling data from Salesforce into Snowflake, BigQuery, or Redshift for analysis and pushing aggregated results back.","_key":"bc94a4767432","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"text":"Use them when: you have developer resources, need maximum flexibility, or are moving large data volumes that prebuilt tools can't handle.","_key":"346ba0c806f6","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"d7ef25187cf3"},{"markDefs":[],"children":[{"marks":[],"text":"Trade-offs: Custom integrations require ongoing maintenance. When Salesforce updates its API, someone has to update your code.","_key":"5fd649798d19","_type":"span"}],"_type":"block","style":"normal","_key":"480ef5b9dff0"},{"markDefs":[],"children":[{"_key":"de1aef1af9f3","_type":"span","marks":[],"text":"How To Choose The Right Salesforce Integration"}],"_type":"block","style":"h2","_key":"c6259de5374f"},{"children":[{"marks":[],"text":"Start from the outcome, not the tool.","_key":"ff16711785b0","_type":"span"}],"_type":"block","style":"normal","_key":"7f3b9fd88f51","markDefs":[]},{"_key":"4b9eb1297933","markDefs":[],"children":[{"marks":[],"text":"What pipeline or workflow problem are you solving? Are reps missing context on engaged accounts? Is marketing unable to see what sales is doing with leads? Are records incomplete because enrichment data lives outside the CRM?","_key":"3e87c4765b41","_type":"span"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"d3e5f6d2fb43","markDefs":[],"children":[{"text":"Once you know the problem, evaluate options against these criteria:","_key":"e0eaa486a5e8","_type":"span","marks":[]}]},{"style":"normal","_key":"f98ce432a091","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Data flow direction:","_key":"1e487c44f4eb"},{"marks":[],"text":" Do you need bi-directional sync, or is one-way sufficient? Who owns the source of truth for each field?","_key":"9681ee2e64c4","_type":"span"}],"level":1,"_type":"block"},{"_key":"1856b7b32bfa","listItem":"bullet","markDefs":[],"children":[{"_key":"bf1b12b3a8fd","_type":"span","marks":["strong"],"text":"Overwrite control:"},{"_type":"span","marks":[],"text":" What happens when records conflict? Can you set rules for which system wins?","_key":"440d01a41bd3"}],"level":1,"_type":"block","style":"normal"},{"style":"normal","_key":"5e8f7ddc4d76","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Freshness:","_key":"ada26d411f94"},{"marks":[],"text":" How often does the data need to update? Real-time, hourly, daily?","_key":"0ba48e086872","_type":"span"}],"level":1,"_type":"block"},{"_key":"611e05d88e60","listItem":"bullet","markDefs":[],"children":[{"text":"Maintenance:","_key":"eaaa48ac957b","_type":"span","marks":["strong"]},{"_key":"857b3b164fe2","_type":"span","marks":[],"text":" Who keeps the integration running? A native connector maintained by the vendor is less lift than a custom API integration your team owns."}],"level":1,"_type":"block","style":"normal"},{"_key":"c91dcae0407b","listItem":"bullet","markDefs":[],"children":[{"_key":"da6241ef7981","_type":"span","marks":["strong"],"text":"Scalability:"},{"_type":"span","marks":[],"text":" Will this hold up as your data volume grows?","_key":"c77e0f8c4001"}],"level":1,"_type":"block","style":"normal"},{"listItem":"bullet","markDefs":[],"children":[{"text":"Stack fit:","_key":"ac251ad7bcf1","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":" Does this add another tool to manage, or does it consolidate complexity?","_key":"8bb4ba9179f0"}],"level":1,"_type":"block","style":"normal","_key":"3c437dd38b16"},{"markDefs":[],"children":[{"text":"The trap to avoid: assuming more integrations equal better outcomes. Tool sprawl correlates with seller overwhelm, and overwhelmed sellers underperform. GTM teams don't need more connections. They need the right connections, set up to turn data into action.","_key":"0c555f85fdcf","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"5a8c2453f4ac"},{"children":[{"_type":"span","marks":[],"text":"Keep Your Salesforce Data Accurate After Integration","_key":"3ae63810fcff"}],"_type":"block","style":"h2","_key":"2d05f32d7204","markDefs":[]},{"style":"normal","_key":"6b800a8e4b1e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Integration exposes the data problem. The first sync often surfaces duplicates, stale job titles, contacts who left years ago, and accounts assigned to reps who no longer work at your company.","_key":"2c0ef053ae6d"}],"_type":"block"},{"children":[{"text":"This isn't a failure of the integration. It's reality becoming visible.","_key":"327dcb554770","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"4cb141cd9b8b","markDefs":[]},{"style":"normal","_key":"e533206db169","markDefs":[{"_type":"link","href":"https://www.commonroom.io/blog/gtm-heroes-spotlight-jacki-leahy/","_key":"4d9f07d09a20"}],"children":[{"_type":"span","marks":[],"text":"The real challenge is what happens next. Records don't stay accurate on their own. Contacts change jobs. Companies get acquired. New stakeholders enter deals. A one-time cleanup isn't enough—","_key":"8e01d9d3103c"},{"marks":["4d9f07d09a20"],"text":"the decay starts immediately","_key":"0189e607dc66","_type":"span"},{"marks":[],"text":".","_key":"ee2fa198953d","_type":"span"}],"_type":"block"},{"_key":"822ba77a9575","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Best Practices For Ongoing Data Hygiene","_key":"61941f96b9b6"}],"_type":"block","style":"h3"},{"style":"normal","_key":"a1cd6c67ebe6","listItem":"bullet","markDefs":[],"children":[{"text":"Audit before you connect.","_key":"712e984dedf1","_type":"span","marks":["strong"]},{"marks":[],"text":" Identify duplicates, stale records, and field inconsistencies before the first sync. Integration amplifies whatever's already in your CRM.","_key":"d6800ebd454b","_type":"span"}],"level":1,"_type":"block"},{"style":"normal","_key":"29e45ae4fd47","listItem":"bullet","markDefs":[],"children":[{"text":"Set matching rules.","_key":"34f1f0a293fc","_type":"span","marks":["strong"]},{"marks":[],"text":" Use email for contact matching and domain for account matching. Define what happens when a new record matches an existing one.","_key":"791ba6e6afd2","_type":"span"}],"level":1,"_type":"block"},{"level":1,"_type":"block","style":"normal","_key":"ebe9a0316606","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Control overwrite settings.","_key":"423685e23a0e"},{"text":" Decide which system wins for each field. Don't let an enrichment tool overwrite a rep's carefully researched account notes.","_key":"9d5000c26294","_type":"span","marks":[]}]},{"style":"normal","_key":"17b00aabb9eb","listItem":"bullet","markDefs":[],"children":[{"_key":"e9c3d2a9477b","_type":"span","marks":["strong"],"text":"Prioritize continuous hygiene over quarterly cleanups."},{"_type":"span","marks":[],"text":" The data decays constantly. Your maintenance should too.","_key":"345ea642b9c0"}],"level":1,"_type":"block"},{"children":[{"_key":"730f242c598a","_type":"span","marks":[],"text":"Data Quality And AI Readiness"}],"_type":"block","style":"h3","_key":"59d3220fd851","markDefs":[]},{"children":[{"_key":"1a2f884197e5","_type":"span","marks":[],"text":"If you're planning to deploy AI agents—and 94% of IT decision-makers plan to within two years, according to MuleSoft—the stakes are higher. AI agents can only act on complete, trusted, person-level data. Feed them duplicates and stale contacts, and they'll automate bad decisions at scale."}],"_type":"block","style":"normal","_key":"d183beb2ff8e","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The teams that get value from AI won't be the ones with the best models. They'll be the ones whose CRM reflects reality.","_key":"e775cf9adeff"}],"_type":"block","style":"normal","_key":"35a48a50001f"},{"_type":"block","style":"h2","_key":"825c2773f5fe","markDefs":[],"children":[{"_key":"8a0f3d7127eb","_type":"span","marks":[],"text":"Turn A Connected Salesforce Into Pipeline With Buyer Signals"}]},{"_key":"c0ac40c40571","asset":{"_id":"image-a0003d2510b7d85eac1a0116a6b0532f8b1788c9-1600x1200-png","_type":"sanity.imageAsset","_rev":"4hScsMJksV8DfWCIi2E3ah","_createdAt":"2026-08-31T19:07:22Z","_updatedAt":"2026-08-31T19:07:22Z","metadata":{"_type":"sanity.imageMetadata","thumbHash":"+ecFBYCnV6d4eIdvdmhptZxo/5n2","palette":{"darkVibrant":{"title":"#fff","population":0,"background":"#166e54","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"lightMuted":{"title":"#000","population":38,"background":"#ecf4f4","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"vibrant":{"population":0.01,"background":"#2cd4a2","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff"},"dominant":{"background":"#ecf4f4","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000","population":38},"_type":"sanity.imagePalette","darkMuted":{"title":"#fff","population":0.15,"background":"#3e3d3e","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"muted":{"foreground":"#fff","title":"#fff","population":0.02,"background":"#66ac9c","_type":"sanity.imagePaletteSwatch"},"lightVibrant":{"title":"#000","population":0.07,"background":"#a1fce7","_type":"sanity.imagePaletteSwatch","foreground":"#000"}},"hasAlpha":false,"lqip":"data:image/png;base64,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","dimensions":{"height":1200,"_type":"sanity.imageDimensions","width":1600,"aspectRatio":1.3333333333333333},"isOpaque":true,"blurHash":"V8QAgN$+?H-WR5-;Rjo2jZWB~XNFR6SdXStl$+Rjaes:"},"url":"https://cdn.sanity.io/images/vt347z5x/production/a0003d2510b7d85eac1a0116a6b0532f8b1788c9-1600x1200.png","sha1hash":"a0003d2510b7d85eac1a0116a6b0532f8b1788c9","path":"images/vt347z5x/production/a0003d2510b7d85eac1a0116a6b0532f8b1788c9-1600x1200.png","uploadId":"b6b2b866d774647afa5d976e29d0269f8bbb3d71","mimeType":"image/png","originalFilename":"buyer-signals-to-pipeline.png","size":1059259,"extension":"png","assetId":"a0003d2510b7d85eac1a0116a6b0532f8b1788c9","filename":"buyer-signals-to-pipeline.png","width":1600,"height":1200,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/a0003d2510b7d85eac1a0116a6b0532f8b1788c9-1600x1200.png?rect=400,0,800,1200&w=%width%&h=%height%&q=80","id":"image-a0003d2510b7d85eac1a0116a6b0532f8b1788c9-1600x1200-png","children":[],"parent":null},"_type":"mainImage"},{"style":"normal","_key":"a4686c0204ad","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Syncing tools reduces admin. That's valuable. But the real payoff from integration is turning a connected CRM into a pipeline engine.","_key":"454513bedc8b"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"56f7a50f0ccc","_type":"span","marks":[],"text":"Salesforce can't see most of the signals that indicate a buyer is in-market. Job changes, website visits, product usage spikes, community engagement, social activity, G2 comparisons—these happen outside the CRM. Without integration, reps miss the signal entirely or find out weeks later when the deal is already lost."}],"_type":"block","style":"normal","_key":"15d7d53efbb3"},{"style":"normal","_key":"b45dc6962faf","markDefs":[{"_key":"fa4ceb820fe0","_type":"link","href":"https://www.thestarrconspiracy.com/insights/benchmarks/b2b-intent-data-benchmarks-2025"}],"children":[{"_type":"span","marks":[],"text":"The difference matters. According to ","_key":"f1b58f1ec7b0"},{"marks":["fa4ceb820fe0"],"text":"The Starr Conspiracy's 2025 B2B Intent Data Benchmarks","_key":"1f6e4ecd1d87","_type":"span"},{"_type":"span","marks":[],"text":", intent-prioritized accounts converted at 21.3% compared to 8.4% for non-prioritized accounts—roughly 2.5 times the conversion rate. Signal-driven outreach outperforms spray-and-pray because it reaches people who are already researching, already considering, already ready to have a conversation.","_key":"a3c28a46f288"}],"_type":"block"},{"children":[{"_key":"a4e6c5858134","_type":"span","marks":[],"text":"This is where Common Room fits."}],"_type":"block","style":"normal","_key":"caa86b921524","markDefs":[]},{"style":"normal","_key":"f47ae2db3584","markDefs":[{"href":"https://www.commonroom.io/docs/signals/business-integrations/salesforce/","_key":"6fb5f842c2c8","_type":"link"}],"children":[{"marks":[],"text":"Common Room's ","_key":"14adfe1402e1","_type":"span"},{"marks":["6fb5f842c2c8"],"text":"native Salesforce integration","_key":"70cd6a46a3f4","_type":"span"},{"marks":[],"text":" is bi-directional and included on all plans. Inbound, it pulls lead status, lifecycle stage, and ownership from Salesforce. Outbound, it pushes signal activity, qualification status, and engagement context onto Leads, Contacts, and Accounts—so reps see who's engaged directly inside the CRM they already live in.","_key":"b2e3698224e0","_type":"span"}],"_type":"block"},{"markDefs":[{"_type":"link","href":"https://www.commonroom.io/blog/introducing-person360-connect-with-the-person-behind-the-signal/","_key":"aed14db15b01"}],"children":[{"_key":"808f47b2a34a","_type":"span","marks":["aed14db15b01"],"text":"Person360"},{"_type":"span","marks":[],"text":", Common Room's identity resolution engine, stitches together anonymous and known activity across channels to build complete profiles of every prospect. Context360 unifies enrichment, identity resolution, and signal data into a continuously updated, person-level view built for AI consumption. DataAgent keeps your CRM aligned with reality by maintaining record accuracy over time.","_key":"ee1236ce785f"}],"_type":"block","style":"normal","_key":"bf03ac3e03a4"},{"_key":"5b1e32314cc4","markDefs":[{"_type":"link","href":"https://www.commonroom.io/integrations/","_key":"b6f1975eb97e"}],"children":[{"_type":"span","marks":[],"text":"The platform aggregates signals from ","_key":"a332df235870"},{"_key":"75f33d4bae4e","_type":"span","marks":["b6f1975eb97e"],"text":"more than 50 sources"},{"text":"—job changes, website visits, product usage, community activity, social engagement, G2, and more—and surfaces them where reps can act. The Revenue Control Plane gives revenue architects the ability to define scoring models, build plays, and govern how AI agents execute across the team.","_key":"1ed535928f19","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"style":"normal","_key":"b358e46dab4e","markDefs":[],"children":[{"_key":"81f240a658f8","_type":"span","marks":[],"text":"Companies like Atlassian, Anthropic, Okta, and Snowflake use Common Room to identify net-new pipeline, accelerate deals, and improve conversion across the funnel."}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"The goal isn't more data in Salesforce. It's turning connected data into revenue.","_key":"6b3a4ca9c3e6"}],"_type":"block","style":"normal","_key":"d30508ddecf7","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Frequently Asked Questions","_key":"d92c8fbff740"}],"_type":"block","style":"h2","_key":"6bb0fe06382a"},{"children":[{"_type":"span","marks":[],"text":"What Is Salesforce CRM Integration?","_key":"51d98438d1f5"}],"_type":"block","style":"h3","_key":"5062b34e48eb","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Salesforce CRM integration connects Salesforce to other applications so data and workflows sync automatically in both directions, keeping records consistent without manual re-entry.","_key":"64547727dae0"}],"_type":"block","style":"normal","_key":"a7038eeb40c4","markDefs":[]},{"_type":"block","style":"h3","_key":"c8e0c4a74974","markDefs":[],"children":[{"text":"What Are The Best Tools To Integrate With Salesforce?","_key":"5fbe059f6378","_type":"span","marks":[]}]},{"style":"normal","_key":"e3e7757b46d2","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The best integrations depend on your GTM motion—marketing automation for demand capture, sales engagement for activity logging, and signal or enrichment platforms to surface who's actually in-market.","_key":"ec2fc48e7b96"}],"_type":"block"},{"_type":"block","style":"h3","_key":"e9b7016f519a","markDefs":[],"children":[{"text":"How Do I Integrate A Tool With Salesforce?","_key":"78fdabfbf1f8","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Start by checking if a native connector exists on AppExchange. If not, use middleware like MuleSoft or Workato, or build a custom integration with Salesforce's REST API if you need full control.","_key":"3eef479e675a"}],"_type":"block","style":"normal","_key":"25f9ee52486f"},{"_key":"9a3dd53edbbc","markDefs":[],"children":[{"marks":[],"text":"Will A Salesforce Integration Overwrite My Existing Data?","_key":"ea51e849c911","_type":"span"}],"_type":"block","style":"h3"},{"style":"normal","_key":"ce88698cb848","markDefs":[],"children":[{"_key":"659e00020f64","_type":"span","marks":[],"text":"Most integrations let you configure overwrite settings—you decide which system wins for each field. Set matching rules and overwrite permissions before syncing to avoid unwanted changes."}],"_type":"block"},{"_type":"block","style":"h3","_key":"a8f57c420c5b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How Long Does A Salesforce Integration Take?","_key":"76767cab9d51"}]},{"style":"normal","_key":"08db6635e672","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Native connectors can be live in hours. Middleware-based integrations typically take days to weeks, while custom API projects vary with scope and available developer resources.","_key":"f81066c7f6e6"}],"_type":"block"},{"markDefs":[{"_type":"link","href":"https://commonroom.io/demo/","_key":"21d0a50faa9c"}],"children":[{"marks":[],"text":"Ready to turn your connected Salesforce into pipeline? ","_key":"04483ea033fa","_type":"span"},{"_key":"b566bc0bc2a1","_type":"span","marks":["21d0a50faa9c"],"text":"Request a demo"},{"_type":"span","marks":[],"text":".","_key":"8a2f8be97408"}],"_type":"block","style":"normal","_key":"598e5d59d9e8"}],"authors":[],"promo":null,"relatedPosts":[{"_type":"post","id":"-3c89ba81-e6e0-5213-b62c-db1cd03e33d6","_id":"41dffd6c-3779-49c1-ae92-870d6b36fab1","publishedAt":"2026-08-28T16:13:00.000Z","_createdAt":"2026-08-28T16:12:25Z","_updatedAt":"2026-08-28T16:14:17Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7c6a251c95787c48f4ad7bd58ee2f21e79ee3003-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Signal-Based Selling Isn't Just Vibes","_rawExcerpt":[{"children":[{"text":"Signal-based selling, defined: what it actually means, where it came from, and how to tell if a platform really delivers it.","_key":"ed37a0daedf1","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"5ac6a7c2e7d7","markDefs":[]}],"readingTimeInMinutes":7,"slug":{"current":"signal-based-selling-definition"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-1b8b26db-14ea-5c47-a85f-9b1074b10757","_id":"b6288696-2c49-4775-94a7-5c4511e7a435","publishedAt":"2026-08-24T18:46:00.000Z","_createdAt":"2026-08-24T18:45:11Z","_updatedAt":"2026-08-24T18:46:45Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-589ad4736b15e50d981b46083319e10b406dc439-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Why the Best GTM AI Meets You Where You Already Are","_rawExcerpt":[{"style":"normal","_key":"f4a7183b9237","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Meeting reps where they work isn't a nice-to-have. It's the only thing that decides whether your AI tool gets used at all.","_key":"253448e19914"}],"_type":"block"}],"readingTimeInMinutes":6,"slug":{"current":"meeting-reps-where-they-work"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-c6f0847c-c306-5326-b787-58cd9e3ab364","_id":"ad450dab-194f-43b7-8621-74179bd2f865","publishedAt":"2026-08-21T15:40:00.000Z","_createdAt":"2026-08-21T15:39:03Z","_updatedAt":"2026-08-21T15:41:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c6199958080e24d12049e86cb5093c615790b86-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Eight Tools, One Buyer, Zero Coordination","_rawExcerpt":[{"_type":"block","style":"normal","_key":"82ff1506d87c","markDefs":[],"children":[{"text":"The cost of fragmented data isn't a dashboard problem. It's missed timing, duplicate outreach, and the wrong accounts winning your attention.","_key":"146c91764554","_type":"span","marks":[]}]}],"readingTimeInMinutes":6,"slug":{"current":"cost-of-fragmented-data"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-0e9aa970-f610-5526-889f-4d4043e0ecef","_id":"f7933678-d81a-418d-addb-b70a520ec0b6","publishedAt":"2026-08-31T19:05:53.487Z","_createdAt":"2026-08-19T19:05:15Z","_updatedAt":"2026-09-02T15:15:01Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6235f12cf55a49b38ef029eac5d31a233d483661-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header image illustrating buying signals leading to a ready buyer."},"title":"30+ Examples of Buying Signals (And How to Act on Each One)","_rawExcerpt":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"This guide breaks down 30+ buying signals across conversations, first-party behavior, and the dark funnel so you can spot real purchase intent before competitors do. Learn how to prioritize signal strength, stack the right cues, and respond fast with outreach that matches the moment.","_key":"4a0e4d7938cf"}],"_type":"block","style":"normal","_key":"6de787df2de5"}],"readingTimeInMinutes":12,"slug":{"current":"30-examples-of-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cf6dd991-369e-594d-a8a2-d4c66b133f2a","_id":"80a25c0f-a0da-4373-a00b-fc1c7a8aa483","publishedAt":"2026-09-04T19:07:00.000Z","_createdAt":"2026-08-19T18:54:01Z","_updatedAt":"2026-09-04T15:27:09Z","categories":[{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"4920f7cd-102e-4242-906b-df3e675956fd","title":"Convert High Intent Web Traffic","titlePublic":null,"slug":{"current":"convert-high-intent-web-traffic"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-384900db38ae1e5400bc01f600491c5e86e273b7-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Website visitor identification turning anonymous traffic into pipeline"},"title":"Website Visitor Identification: How to Turn Anonymous Traffic Into Pipeline","_rawExcerpt":[{"style":"normal","_key":"78e42ed18876","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Most B2B buyers research on your website without ever filling out a form, but visitor identification can turn some of that anonymous traffic into real pipeline by revealing the companies and people behind the clicks. This guide breaks down how the technology works, what match rates are actually realistic, how to stay GDPR/CCPA compliant, and how to turn identified visits into fast, high-intent sales outreach.","_key":"6486b67d5a2a"}],"_type":"block"}],"readingTimeInMinutes":13,"slug":{"current":"website-visitor-identification-how-to-turn-anonymous-traffic-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-98a4f43f-638e-531e-b6d8-679fa633e8c9","_id":"f1747b27-5c1c-470b-8ee5-3136a0267e92","publishedAt":"2026-08-19T14:01:00.000Z","_createdAt":"2026-08-19T14:00:42Z","_updatedAt":"2026-08-19T14:03:42Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5983158ee430ae1a2355249b3807026d445c08fe-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Gave You More Signal, It Forgot to Give You Clarity","_rawExcerpt":[{"_type":"block","style":"normal","_key":"edf7c3c618e9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"More signal is not more clarity. GTM teams don't need more data, they need data that moves. Here's why movability is the real unlock.","_key":"7a80c153375c"}]}],"readingTimeInMinutes":5,"slug":{"current":"signal-clarity"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8209e864-e861-5728-a485-371b51428d8c","_id":"8595e31d-906b-4f3b-8df5-af1585d09f81","publishedAt":"2026-08-12T11:04:00.000Z","_createdAt":"2026-08-12T11:01:54Z","_updatedAt":"2026-08-14T12:07:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9490ac2fd5bebb43640857136cb8e850eedbe27f-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Was Supposed to Remove Bottlenecks, Not Rename Them","_rawExcerpt":[{"_type":"block","style":"normal","_key":"328b694ba70b","markDefs":[],"children":[{"text":"AI adoption without gatekeepers means leverage for everyone, not just a \"GTM engineer.\" Here's why the best AI disappears into your workflow.","_key":"7609cf8add65","_type":"span","marks":[]}]}],"readingTimeInMinutes":6,"slug":{"current":"ai-adoption-without-gatekeepers"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-66d5acb6-f781-53ba-894f-15fab303e955","_id":"889990fc-778d-4304-9b98-278bbecef2d1","publishedAt":"2026-08-07T15:28:00.000Z","_createdAt":"2026-08-07T15:19:03Z","_updatedAt":"2026-08-07T15:31:25Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6658263554672e57ce5a7cd670720c36235104c9-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"The Motion Is New. The Team Needs to Grow With It.","_rawExcerpt":[{"_key":"cbcb1141175d","_type":"block","children":[{"_key":"d1be0dacae9c","_type":"span","marks":[],"text":"Building an SLG motion on top of PLG isn't a strategy problem, it's an org design problem. Here's why the hire, the handoff, and the incentive structure matter more than the plays themselves."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"plg-slg-org-evolution"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"6d8d9e75fda8","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-8b4eae8b-f535-5628-ad13-1d95c5d03f66","_id":"466da4c7-0632-4f42-96db-cbd295039a7c","publishedAt":"2026-08-06T22:33:00.000Z","_createdAt":"2026-08-06T20:50:24Z","_updatedAt":"2026-08-06T22:50:23Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8ea3e3aa24dc8f11e80417cf16cda542ba6f2685-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Accounts don't buy. People do."},"title":"How to Find the Real Buying Committee Behind Your Hot Accounts","_rawExcerpt":[{"_key":"c735232c0279","_type":"block","children":[{"_key":"c117dcf1b421","_type":"span","marks":[],"text":"Mason Cosby and Davis Potter on why account scores stall deals, the 8 roles in every buying committee, and how to know exactly who to call, when, and why."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"abm-webinar-recap"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66c7e2ef6ab267fe3c864d7b0bc4d67ce403fa47-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-92e1b2e2-b06f-5c8d-af22-e8bfa3920192","_id":"3c228733-6b2f-4955-967f-bb2c3cd969c3","publishedAt":"2026-08-05T17:05:00.000Z","_createdAt":"2026-08-04T17:03:40Z","_updatedAt":"2026-08-05T16:04:18Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-059c64ea5ba942eaa169f8dfb6e3687883cf6473-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Built It. Shipped It. Nobody Knows How It Works Anymore.","_rawExcerpt":[{"_key":"de0e10bc7127","_type":"block","children":[{"_key":"6f76b1a8dcde","_type":"span","marks":[],"text":"Automation failure isn't a tech problem, it's a planning problem. Teams that build the workflow before defining the play end up encoding their assumptions into software that executes them faithfully, at scale, on real prospects. This piece breaks down the five things every play needs before you touch a workflow builder, plus the tiering model that separates automation people trust from automation that gets quietly turned off."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"sales-automation-plays-before-workflows"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fa3d66d90315","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-25062629-4a51-5bf9-b3bd-5c188fea78b6","_id":"772cfd4c-3394-412a-95ee-d35247c79464","publishedAt":"2026-08-03T15:31:00.000Z","_createdAt":"2026-07-30T20:54:41Z","_updatedAt":"2026-08-06T22:48:08Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b47448b01d6b8b0fadecfc1fdb8f0fa68ad989c0-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Saad Khan, Director of GTM Engineering at Trumpet and Tom Slocum, CEO & Founder at The SD Lab"},"title":"Your Best Buying Signals Are Dying in a Slack Channel","_rawExcerpt":[{"_key":"6083ec04a37a","_type":"block","children":[{"_key":"f3876d7a8b33","_type":"span","marks":[],"text":"Most teams don't have a signal problem; they have an activation problem. Operators and customers on why signals that don't reach a rep with context might as well not exist."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"buying-signals-dying-in-slack-channel"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1d3ec39488f31ed361a30ee5321364dc36baaa38-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-645ffab7-658f-507c-84f9-60e16a7804e2","_id":"ae11ab7b-12c6-48bb-9197-7bd2371a0ef5","publishedAt":"2026-07-31T21:11:00.000Z","_createdAt":"2026-07-29T21:11:07Z","_updatedAt":"2026-07-31T17:09:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-de2b3be51603399fe750e28bdb4333b23b7190ba-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Intent Signals"},"title":"Intent Signals Are Not a Strategy. They're a Multiplier.","_rawExcerpt":[{"_key":"6ab035f98247","_type":"block","children":[{"_key":"67024be86fb7","_type":"span","marks":[],"text":"Intent signals tell you when to reach out, not who to target. Without a solid ICP foundation, more signals just mean more expensive noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"intent-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c802969760e5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-7c337408-30fc-56bc-89d9-a6a0f0b73aa4","_id":"5249e2c5-8049-439b-9d98-02dc41f076e6","publishedAt":"2026-07-29T16:05:00.000Z","_createdAt":"2026-07-29T16:04:23Z","_updatedAt":"2026-07-29T16:07:41Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-48cbcff663621ba7db3c8efb3209ae47d754904b-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Sales Intelligence Redefined"},"title":"Sales Intelligence Redefined: Stop Guessing Who to Call","_rawExcerpt":[{"_key":"e09d3749ac1e","_type":"block","children":[{"_key":"cd91ed605af3","_type":"span","marks":[],"text":"Old sales intelligence tells you an account is interesting. It never tells you who to call or why today. Here's what actually fixes that."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-intelligence-redefined"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-5e1c1f59-e38c-5d98-80b7-6d5a4d004b51","_id":"339c41b0-e856-4566-921f-8922cdb53125","publishedAt":"2026-07-27T22:52:00.000Z","_createdAt":"2026-07-27T22:15:37Z","_updatedAt":"2026-07-27T22:53:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8e034f732e0576e2ed16a9085104f3a4605369c3-1920x1080-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1080,"width":1920,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Photo of Davis Potter and Sam Kuenhle"},"title":"Your Champion Isn't Enough","_rawExcerpt":[{"_key":"de340b3a15b3","_type":"block","children":[{"_key":"470b4c4514b3","_type":"span","marks":[],"text":"Betting the deal on one champion is the quiet ABM killer. Two operators on how mapping and warming the whole buying committee shortens deals, before the decision meeting ever happens."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"your-champion-isnt-enough"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-c6c5a7fc-6f53-57d1-b12a-28f7d746ace1","_id":"89535345-1598-4045-8c0c-278253a5052b","publishedAt":"2026-07-21T17:57:00.000Z","_createdAt":"2026-07-21T17:19:49Z","_updatedAt":"2026-07-21T18:04:30Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6ff4840e12ccf9afdf5712617db5a1e00a0141d3-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":null},"title":"Accounts Don't Buy. People Do.","_rawExcerpt":[{"_key":"280705fecfd0","_type":"block","children":[{"_key":"efe00d400874","_type":"span","marks":[],"text":"Account-level intent can tell you a company is in-market. It can't tell you who's buying. Four ABM operators on why person-level signals are the difference between a target account list and actual pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"accounts-dont-buy-people-do"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-2ec4600d-044b-5ed6-b066-c6905e87cef2","_id":"b8936d8b-5436-4b9c-81a9-3e900c1b6236","publishedAt":"2026-07-16T20:51:00.000Z","_createdAt":"2026-07-16T20:43:48Z","_updatedAt":"2026-07-28T17:07:44Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a6efe61d72be144cd8299c1bc7a9b4c92f214712-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your Buyers Talk To Each Other. Just Not To You.","_rawExcerpt":[{"_key":"62df88a37b60","_type":"block","children":[{"_key":"d0631a2d1ef8","_type":"span","marks":[],"text":"The buying committee isn't your problem. Not knowing who's in it is. Here's how the buyer committee view, manager view, and natural language filtering close the gap between what your rep can see and what's actually happening inside the account."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"buying-committee-visibility"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"df2f3b91fa34","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-d7e6d55d-e8bd-59d7-a698-6cb088e20f91","_id":"ec2a8370-45a4-4fd7-8b9e-024ecc7d23b3","publishedAt":"2026-07-14T16:20:00.000Z","_createdAt":"2026-07-14T16:18:12Z","_updatedAt":"2026-07-14T18:19:57Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e434863f8bf48b41bf5d0b2d102c0a99063f862-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"ABM is getting a glow up. Turns out it just needed better plumbing.","_rawExcerpt":[{"_key":"2806fd0ea9f2","_type":"block","children":[{"_key":"5c1ab7050c1f","_type":"span","marks":[],"text":"ABM didn't fail because the strategy was wrong. It failed because the signal and the action lived in different systems, and a human had to carry the message between them. That handoff is where every coordinated campaign quietly falls apart."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"abm-signal-to-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bfdd482c781a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-b6bbf86f-b9c9-5c1e-b1ca-0310b02a740b","_id":"47d32d88-4a07-4aa1-a136-d7b71326d409","publishedAt":"2026-07-13T15:47:00.000Z","_createdAt":"2026-07-13T15:43:12Z","_updatedAt":"2026-07-13T15:48:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8bcd6dd2f9830fc3c47361a6bd556ca60d1c1530-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Won't Replace Your Reps. It'll Just Expose the Ones Who Weren't Doing Much Anyway","_rawExcerpt":[{"_key":"a40d0e6a7653","_type":"block","children":[{"_key":"6e546d0edee5","_type":"span","marks":[],"text":"Some companies are cutting sales headcount in half with AI. Their pipeline is about to explain why that was a mistake.\n"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"ai-sales-reps-leverage-not-replacement"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d5f59a8a-1171-58f4-a1ea-95503cd9eb55","_id":"9c12c503-fb5a-4302-b2bc-3104737a0310","publishedAt":"2026-07-10T16:45:00.000Z","_createdAt":"2026-07-10T16:42:29Z","_updatedAt":"2026-07-10T17:48:57Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-14b288e26d6c255699c3715c2d1ecc2ad51d4bf6-3200x1800-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1800,"width":3200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":null},"title":"Intelligence Doesn't Need a Home Screen","_rawExcerpt":[{"_key":"145da608b61d","_type":"block","children":[{"_key":"f299bde51b9e","_type":"span","marks":[],"text":"Most AI adoption fails at the same moment: a rep hits a wall, gives up on the tool, and does the work by hand instead. Common Room's Slack Bot, and our CLI and MCP integrations solve for this directly, putting signal and account intelligence wherever the work already happens instead of asking reps to go find it. Because intelligence that lives in a separate tab is intelligence that never gets used."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"intelligence-doesnt-need-a-home-screen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2c270a2c9c18","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-77d8dc3b-3457-52ce-adfd-667c5187857b","_id":"b4c282df-0de5-49ca-a609-9ca13bdb8697","publishedAt":"2026-07-09T16:48:00.000Z","_createdAt":"2026-07-09T16:45:15Z","_updatedAt":"2026-07-09T16:56:53Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8d9581d1841cddca1d1a142f92d11861e585c0bb-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI ambition, meet AI execution","_rawExcerpt":[{"_key":"7e0d944be2ea","_type":"block","children":[{"_key":"69de8c17d36e","_type":"span","marks":[],"text":"The gap between AI ambition and AI execution is widening. Every company has a working prototype. Far fewer have a working system. This is the infrastructure, governance, and workflow flexibility that actually closes the chasm."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"ai-ambition-meet-ai-execution"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2e01736a1a91","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-324cef4b-745d-5223-bd6c-72c679e5580c","_id":"7f54224e-c185-4ac7-ab4a-6e0434f4a065","publishedAt":"2026-07-07T21:02:00.000Z","_createdAt":"2026-07-07T20:45:08Z","_updatedAt":"2026-07-07T21:04:05Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2988e997e7bfc875fe2dc5a184afa3bbeb00eb3b-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Agents in GTM: What They Should Truly Do","_rawExcerpt":[{"_key":"fd8b2c062a9c","_type":"block","children":[{"_key":"4fb063df4d1f","_type":"span","marks":[],"text":"Most GTM tools call themselves agentic now. Here's where AI agents actually create leverage in your GTM stack, and where they just add noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"ai-agents-gtm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-81abeee5-68ea-5e56-96d8-46722b67929b","_id":"bd6afa60-c045-46ed-9fd4-27ff36026d9b","publishedAt":"2026-06-29T15:28:00.000Z","_createdAt":"2026-06-29T15:26:09Z","_updatedAt":"2026-06-29T15:29:35Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4126fb51658500d5e0d4d74281d045bd6446bb4f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"The signals were there. The AI was running. The sequences were going out. So why is the number still flat?"},"title":"Confident-sounding noise at scale: why your AI GTM strategy isn't moving the needle","_rawExcerpt":[{"_key":"09a4bbe7baf5","_type":"block","children":[{"_key":"3de3b0b019d4","_type":"span","marks":[],"text":"The signals were there. The AI was running. The sequences were going out. So why is the number still flat?"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-go-to-market-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d0105116-7bc1-5f88-bbd8-d76add71b20a","_id":"ac97337d-b979-47e1-ae99-9340b2b6a74b","publishedAt":"2026-06-26T15:43:00.000Z","_createdAt":"2026-06-26T15:38:00Z","_updatedAt":"2026-06-26T15:45:39Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ef75b92cd67fec7a378b42d5a22131cf434300d1-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Five Signals. Five Plays. Zero Cold Outreach.","_rawExcerpt":[{"_key":"d6a5356a3195","_type":"block","children":[{"_key":"4b43769accfb","_type":"span","marks":[],"text":"Most outbound starts with a list and hopes the timing is right. This is the playbook for starting with a signal instead—five specific plays, each triggered by real account behavior, each with its own message logic and automation chain."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"signal-based-outbound-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8639180d70d5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-5540ec16-9280-55ea-9797-d7afd563f2f9","_id":"3b95513b-d57f-4f86-b54f-578a72e362b6","publishedAt":"2026-06-30T23:31:00.000Z","_createdAt":"2026-06-25T17:12:08Z","_updatedAt":"2026-06-30T21:22:14Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f0e1baab62f62b62eafb5e2124e389a24e93fce5-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Common Room knows who. Nooks makes the call. Now they talk.","_rawExcerpt":[{"_key":"37387a196f24","_type":"block","children":[{"_key":"bc6c6f363d32","_type":"span","marks":[],"text":"When Common Room knows who's worth reaching and Nooks makes it effortless to reach them, the only thing missing is a connection between the two. Now that connection exists."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"nooks"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8bf58d86-ba6a-51ed-a935-edce151c06d9","_id":"f3b4ce07-2724-499e-ae32-0aa78b4c2460","publishedAt":"2026-06-24T17:26:00.000Z","_createdAt":"2026-06-24T17:25:00Z","_updatedAt":"2026-06-24T19:28:31Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0385c164b9a880e91ddb32a6517655bc64c33e32-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your SDRs aren’t slow. Your system is.","_rawExcerpt":[{"_key":"255968beca04","_type":"block","children":[{"_key":"5eef9315c003","_type":"span","marks":[],"text":"Most SDR teams aren't losing because their reps aren't working hard enough. They're losing because the system was built for a different era—and it was never designed for the speed outbound actually requires. This is the playbook for fixing that."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"ai-sdr-playbook"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cb47295b-b5b8-5d7f-a4bb-40072b7d7634","_id":"154647c1-99ad-45fb-8b6b-26d790b4d271","publishedAt":"2026-06-19T17:51:00.000Z","_createdAt":"2026-06-19T17:44:52Z","_updatedAt":"2026-06-19T18:17:50Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bed3c42fe12c5e5ec8f27d70cb02b4702784123e-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"You're Scoring Leads Like It's 2015","_rawExcerpt":[{"_key":"265cc3966fba","_type":"block","children":[{"_key":"4547620e9f12","_type":"span","marks":[],"text":"Firmographic scoring tells you who could buy. It tells you almost nothing about who is ready to buy. That's the gap where pipeline gets wasted. Reps working accounts that look great on paper and go nowhere, while somewhere in your product an account just had three executives sign up in the same week."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"behavioral-lead-scoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1276061d6147","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-92e1da2b-a8b7-556c-b917-51276b62e768","_id":"7f43eec9-3ca2-43a1-946d-3591525a3935","publishedAt":"2026-06-22T15:26:00.000Z","_createdAt":"2026-06-17T15:24:22Z","_updatedAt":"2026-06-22T15:51:28Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a11c2b818a78a49815b4cdd51819c5c39014ec-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your CRM is lying to you","_rawExcerpt":[{"_key":"fd607bfe92bb","_type":"block","children":[{"_key":"9342441c9656","_type":"span","marks":[],"text":"CRM data decays continuously. Learn why enrichment alone won't fix it, what decay actually costs your GTM team, and how to keep your system aligned with reality."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"crm-data-decay"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-35571749-888d-56af-961d-74e5f5a83889","_id":"48637c23-0c6c-453a-99c2-cd22fa60cb7c","publishedAt":"2026-07-17T21:48:00.000Z","_createdAt":"2026-06-08T21:18:37Z","_updatedAt":"2026-08-06T22:49:47Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c6292dc1e4eb90de6df496bfedaa26717d02b767-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Webinar with Colin Netal, Head of Demand Generation at Otter.ai"},"title":"The 5 usage-based plays Otter.ai used to 2x outbound pipeline","_rawExcerpt":[{"_key":"a99ad319153c","_type":"block","children":[{"_key":"6cc290f86a32","_type":"span","marks":[],"text":"Most teams building a sales-led motion reach for lead scoring built on who a buyer looks like on paper. Few ask the question that actually predicts a deal: what is this account doing inside your product right now? Colin Netal, Head of Demand Generation at "},{"_key":"00e6e7fec48d","_type":"span","marks":["36593f259dee"],"text":"Otter.ai"},{"_key":"ccab46558549","_type":"span","marks":[],"text":", scored first-party usage instead of firmographics, built five plays on top of it, and doubled outbound pipeline over"}],"markDefs":[{"_key":"36593f259dee","_type":"link","href":"http://otter.ai/"}],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"otter-webinar-recap"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f11b52e4c8a6a444fd6ce0445e3f4f21f56cf4b1-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":{"_key":null,"_type":"externalVideo","url":null,"duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":{"asset":{"_id":"image-c6292dc1e4eb90de6df496bfedaa26717d02b767-1200x630-png","metadata":{"dimensions":{"width":1200,"height":630}}}},"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-a0896362-26dd-5a44-a3a8-8a5d74097065","_id":"62a32bb1-ecde-4945-8d42-c6d56f3ecb60","publishedAt":"2026-06-02T16:26:00.000Z","_createdAt":"2026-06-02T16:22:28Z","_updatedAt":"2026-06-03T15:39:29Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Diagram comparing retrieval vs intelligence. On the left, multiple data signals feed into Common Room's platform: approaching free plan limits, new CTO joined, visited pricing page, competitor mentioned, lead scoring, expansion signals, forums, location, public web enrichment, listening, and chat. On the right, Common Room's UI shows a prioritized prospect list with three segments — economic buyers with high scores, known contacts who changed jobs in the last 3 months, and qualified prospects with product activity in the last month — with individual contacts scored and ranked by fit."},"title":"You bought a Ferrari, but your reps are using it to fetch groceries","_rawExcerpt":[{"_key":"f6af49943622","_type":"block","children":[{"_key":"02f7bb5f1ce3","_type":"span","marks":[],"text":"Learn why scaling AI agents requires more than powerful models — and how a data layer and governance layer are the real keys to production-ready AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"mcp-vs-cli"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c5915016accb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-3aa4bd7f-15d4-5fee-8953-a564039e5505","_id":"d1251d90-d283-470c-a89a-1eb40b814186","publishedAt":"2026-06-01T17:44:00.000Z","_createdAt":"2026-06-01T17:43:17Z","_updatedAt":"2026-06-11T17:24:45Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Split image comparing two approaches to account prioritization. Left side labeled 'One is a list' shows a Tier 1 account list of 200 accounts sorted by ICP score with no signal context. Right side labeled 'The other is a system' shows 12 accounts ranked by live buying signals, with signal pills indicating stakeholder engagement, pricing page visits, usage spikes, and trial activity."},"title":"Account Prioritization: A practical guide to signal-based targeting","_rawExcerpt":[{"_key":"c7cd3c633c56","_type":"block","children":[{"_key":"a432362dc82b","_type":"span","marks":[],"text":"Most GTM teams have a timing problem, not a targeting problem. A practical guide to signal-based account prioritization that actually tells reps who to call."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"account-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-6a9c32f9-e72f-5ceb-8825-67033c8a228b","_id":"5f2b9a16-25eb-448b-ae89-a3a88041a169","publishedAt":"2026-01-14T17:30:00.000Z","_createdAt":"2026-01-14T15:07:27Z","_updatedAt":"2026-01-15T21:17:25Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d89a37e27c60202b474269951630a8717c66fe60-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turning tech insights into action: introducing improved technographics to Common Room (powered by BuyerCaddy)"},"title":"Turning tech stack insights into action: Introducing BuyerCaddy technographics to Common Room","_rawExcerpt":[{"_key":"b923d6dcc055","_type":"block","children":[{"_key":"0529c01a442e","_type":"span","marks":[],"text":"Evolving prospecting insights in Common Room by augmenting our best in class signals with refined technographic insights via our partner, BuyerCaddy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"tech-stack-insights-with-buyercaddy"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d7683f4c66b7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-ddb90552-d7e2-5775-ab9a-d90b6e5a79de","_id":"b678e1b0-d75c-4b15-a801-b7306d6d116f","publishedAt":"2025-11-12T14:30:00.000Z","_createdAt":"2025-11-07T19:26:28Z","_updatedAt":"2025-11-12T14:54:45Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5cd4200a39f555911824d434cb23767b9354af7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM AI Leader Awards: Meet the leaders to beat for fall 2025\""},"title":"GTM AI Leader Awards: Meet the leaders to beat for fall 2025","_rawExcerpt":[{"_key":"c61f29abbb67","_type":"block","children":[{"_key":"839de66f4097","_type":"span","marks":[],"text":"Meet the fall 2025 recipients of our GTM AI Leader Awards—and see the stories behind their pipeline wins."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"gtm-ai-leader-awards-fall-2025"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e8d9e08a8281","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ccad0ea-00ff-5d0b-8b8f-2e5f48f0b9a9","_id":"cc5fa343-33b4-420e-b3e7-324a8f2b285e","publishedAt":"2025-10-22T13:00:00.000Z","_createdAt":"2025-10-21T13:38:42Z","_updatedAt":"2025-10-22T13:57:39Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4c740c0d8055c44b6e42246601b4e9c453ee9cd3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room\""},"title":"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room","_rawExcerpt":[{"_key":"7c6e9e40d778","_type":"block","children":[{"_key":"3579df818888","_type":"span","marks":[],"text":"See how Common Room helps you power precision outbound with premium AI intelligence, phone data, and email deliverability."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"common-room-fullenrich-smartlead"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dc3c5caa5191","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}},{"_key":"c0ae6ee30605","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fb1c17acdb7b7bad08ccafab988953025bc324bf-245x245-png"}},"name":"Jamie Kim","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-06097477-8c90-5d6b-a0f1-856c3e00d498","_id":"f1981936-d660-45e2-9e15-c19e0c003427","publishedAt":"2025-10-15T13:30:00.000Z","_createdAt":"2025-10-14T14:41:11Z","_updatedAt":"2025-10-15T13:40:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5af008cf71feb3dbf13106c225dd777663ae8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI Spark\""},"title":"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI™ Spark","_rawExcerpt":[{"_key":"be45a67293ac","_type":"block","children":[{"_key":"a59ff8ac0d43","_type":"span","marks":[],"text":"See how RoomieAI Spark helps you automate person-level research with an AI agent and take action fast in Common Room or Slack."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"roomieai-spark-zero-prep-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5494692fbbd3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-b0cf9434-7df7-5224-a35d-53c4479dc279","_id":"e1184429-0d37-4b27-ab4a-b72d199608c7","publishedAt":"2025-10-08T13:30:00.000Z","_createdAt":"2025-10-05T23:45:14Z","_updatedAt":"2026-06-19T16:44:57Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb9d301b301e7be3691467e9d7eb6b373fcab723-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The future of rep experience: 500+ AI deployments later, this is what actually works for sales\""},"title":"The future of rep experience: 500+ AI deployments later, this is what actually works for sales","_rawExcerpt":[{"_key":"839328017d4b","_type":"block","children":[{"_key":"f5ba150d82df","_type":"span","marks":[],"text":"See how Common Room is building the future of rep experience with AI that actually works, where and how reps do."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":14,"slug":{"current":"future-of-rep-experience-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"60a8435f091d","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-5019d2bf-03a9-50e2-a3d3-776798ce0b5b","_id":"fbc952fd-a0a1-4d56-a4ab-77261835596c","publishedAt":"2025-09-16T13:28:12.828Z","_createdAt":"2025-09-14T17:50:40Z","_updatedAt":"2025-09-16T13:42:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb154e93c49d1dcbf5754f81bb18241b2dea5c77-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends\""},"title":"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends","_rawExcerpt":[{"_key":"c87427aa340b","_type":"block","children":[{"_key":"834c9e6d3496","_type":"span","marks":[],"text":"See how Common Room's signal trends help you visualize signal velocity and scale perfect pipegen timing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"signal-trends-precision-outbound"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4c9cc40cabc5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a7894b9f-d0bc-57d8-9b7c-8f8c84292a00","_id":"0fcf5956-fbd2-4beb-a4b0-c3e48ecc38c8","publishedAt":"2025-08-25T13:05:41.238Z","_createdAt":"2025-08-25T00:30:23Z","_updatedAt":"2025-08-25T13:20:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dc4764c60a28bf758ae8843def0d70514fe80202-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on AI in sales\""},"title":"From AI agents to human relationships: GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on how AI moves the revenue needle","_rawExcerpt":[{"_key":"d18d36a8d165","_type":"block","children":[{"_key":"7c07a257b747","_type":"span","marks":[],"text":"Hear go-to-market experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery share their insights on AI in sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"revenue-reimagined-chris-cicconi-inc-tech-sales-mastery-ai-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f515ef648f85","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-594566fd-83dd-5807-9b74-7df6a6396f07","_id":"edb2e024-2a8b-460f-a5e1-489b1edfcb9f","publishedAt":"2025-08-13T14:29:28.438Z","_createdAt":"2025-08-11T14:48:00Z","_updatedAt":"2025-08-13T14:42:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-18af6a82ac5ce5031f0bfe5d3df71b76f20e5fa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM\""},"title":"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM","_rawExcerpt":[{"_key":"57a3c7e9c6b4","_type":"block","children":[{"_key":"9a03ca4863e5","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension helps you access every insight and action when and where you need it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"enrich-prospect-personalize-from-crm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"9917da3fe43b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-97c12ab7-bf68-592f-9cf4-805fae3014d5","_id":"2bc213c9-8e1a-462b-894a-5008753a2224","publishedAt":"2025-08-04T12:55:49.535Z","_createdAt":"2025-08-01T16:41:11Z","_updatedAt":"2025-08-04T13:13:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cac3e22a3872219efae17e333c96cfa48b3a4a68-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from The SD Lab, Tech Sales Mastery & 1Password on putting prospects first\""},"title":"From sales-centered to customer-centric: GTM experts from The SD Lab, Tech Sales Mastery, and 1Password on putting prospects first","_rawExcerpt":[{"_key":"fb77944b4fe0","_type":"block","children":[{"_key":"2cf43bf126d0","_type":"span","marks":[],"text":"Hear go-to-market experts from The SD Lab, Tech Sales Mastery, and 1Password share their insights on customer-centric sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sd-lab-tech-sales-mastery-1password-customer-centric-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"cca3812a9fe5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b793c89a-3520-541d-917e-aa99bce03a3d","_id":"88efab5a-31ff-42f4-8159-582db930a9ad","publishedAt":"2025-07-21T13:01:47.247Z","_createdAt":"2025-07-19T01:33:55Z","_updatedAt":"2025-07-21T13:44:33Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-88fa14360a8b7df90e60c308a61ae860c5c628f5-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From Koala to Common Room: To all Koala customers, we’ve got you covered\""},"title":"From Koala to Common Room: To all Koala customers, we’ve got you covered","_rawExcerpt":[{"_key":"271152e17ced","_type":"block","children":[{"_key":"53e0df49f507","_type":"span","marks":[],"text":"See how Common Room is supporting Koala customers as the company's preferred partner during this transition."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"koala-to-common-room-support"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"76e163c94476","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-eecc02df-3e9c-5d3f-8baf-918eb6c0f058","_id":"039c29f5-a28e-43f9-a422-dcc5d6e9ebdc","publishedAt":"2025-07-14T13:28:06.465Z","_createdAt":"2025-07-09T13:26:02Z","_updatedAt":"2025-07-14T14:51:42Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72486255301730b62936a34bc40698b097dedaf2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"3 signals every sales rep should leverage\""},"title":"3 signals every sales rep should leverage","_rawExcerpt":[{"_key":"2ef83110c439","_type":"block","children":[{"_key":"83605a4576a0","_type":"span","marks":[],"text":"Learn three buying signals every sales rep can add to their arsenal to start signal-based selling today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"3-signals-every-sales-rep-should-leverage"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"99be3d8ab32d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-2b08b269-dc56-511c-bd8a-3bf6d46ac340","_id":"3601115a-063d-404d-baa2-86fb8a88fb2c","publishedAt":"2025-07-08T12:56:18.582Z","_createdAt":"2025-07-03T15:59:58Z","_updatedAt":"2025-07-08T14:47:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bd4742ae8e7261ba4a21393bf6465ef81558b28d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast\""},"title":"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast","_rawExcerpt":[{"_key":"3d69d864241c","_type":"block","children":[{"_key":"b0f9537b2ff5","_type":"span","marks":[],"text":"See how Common Room's Outreach integration and AI writing assistant help you deliver tailored outbound at speed."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"outreach-sequence-steps-ai-outbound-messaging"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e3b58573dd6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}},{"_key":"7b39a0f1aae7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-44d38102-6cf7-5c10-81ce-e9e4f6fefd8c","_id":"e7c24874-5e43-4c0a-ae72-766d579eaceb","publishedAt":"2025-06-25T18:32:39.388Z","_createdAt":"2025-06-24T20:12:00Z","_updatedAt":"2025-06-25T19:55:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d9e5fa7ffceb150f36a218c8f548a470fb1d8e71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to predictably scale AI-native product growth\""},"title":"How to predictably scale AI-native product growth","_rawExcerpt":[{"_key":"ea9badeee6c8","_type":"block","children":[{"_key":"b4a65d4cfe6b","_type":"span","marks":[],"text":"Learn how to build an AI-native product growth engine that scales, from identifying your ideal customers to activating lookalike audiences."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"how-to-predictably-scale-ai-native-product-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FskZEDptUr0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0f3f0b4a781f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-4c1ac163-a27c-5376-9646-df1ec810d6fd","_id":"76159adb-b44d-4232-b914-62a54e0fb118","publishedAt":"2025-06-18T13:00:33.734Z","_createdAt":"2025-06-17T16:12:20Z","_updatedAt":"2025-06-19T13:07:18Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-10db6671e6149d0f9cddb35f16df6f92dbf53528-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"No assembly required: How Common Room takes expensive guesswork out of lead enrichment\""},"title":"No assembly required: How Common Room takes expensive guesswork out of lead enrichment","_rawExcerpt":[{"_key":"6a5a52bef1c7","_type":"block","children":[{"_key":"8ba479e5e6bf","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform puts identity resolution and waterfall enrichment on AI autopilot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-lead-enrichment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c15ea6b73196","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-43fa232f-beff-5f44-82a1-ad89b1d4ed1a","_id":"89ef5f94-d064-41ef-87c8-c77a3118c959","publishedAt":"2025-06-12T13:07:58.938Z","_createdAt":"2025-06-11T18:30:53Z","_updatedAt":"2025-06-12T14:00:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb3ae138893965470e6dd7c9d5de0449c52547e8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses\""},"title":"From spam folder to sales pipeline: GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses","_rawExcerpt":[{"_key":"b69ec43ab5d4","_type":"block","children":[{"_key":"6c62857b830b","_type":"span","marks":[],"text":"Hear go-to-market experts from HubSpot, Shape & Scale, and Wistia share their insights on how to craft relevant outbound."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-shape-and-scale-wistia-outbound-relevance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"94d2f1cace4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-19b711cb-a204-5de4-a540-861c3bb44c3a","_id":"64e38b5a-d358-4f3c-82a8-b6d66f06ce70","publishedAt":"2025-06-05T13:10:17.564Z","_createdAt":"2025-05-30T15:31:16Z","_updatedAt":"2025-06-05T13:47:22Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-301a347ef10a5a05cc5eca2bb74f381830a1ae13-2560x1345-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1345,"width":2560,"aspectRatio":1.903345724907063}}},"layout":null,"alt":"Blog title card with title: \"A new way to ABM: How we're fixing sales and marketing misalignment\""},"title":"A new way to ABM: How we’re fixing sales and marketing misalignment","_rawExcerpt":[{"_key":"3896791ec848","_type":"block","children":[{"_key":"c1e02c692567","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform powers person-level ABM that aligns sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"new-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a264e2c9ad29","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-f896ac95-7d7c-5958-8566-0f397a962187","_id":"d0b70aee-6231-433d-880d-f992440b6b66","publishedAt":"2025-05-20T12:44:02.606Z","_createdAt":"2025-05-09T20:03:36Z","_updatedAt":"2025-05-20T16:31:41Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ffee9e570feabbc6a1b77ddab90a74d25acec1dc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room\""},"title":"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room","_rawExcerpt":[{"_key":"2202b9863001","_type":"block","children":[{"_key":"61765f9d1159","_type":"span","marks":[],"text":"See how Common Room's Bombora integration helps you make ABM actionable across sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"bombora-intent-data-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95f125cba69a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-f93a4a62-2a98-58a9-9c7d-e04ac05b69f3","_id":"e835741c-5ef4-4942-b223-62c40cf7ca8f","publishedAt":"2025-04-29T12:44:03.726Z","_createdAt":"2025-04-28T01:07:38Z","_updatedAt":"2025-05-01T00:50:56Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f63ea22f09e0f5db62b05702730047b7f66741cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents\""},"title":"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents","_rawExcerpt":[{"_key":"5db49784c99b","_type":"block","children":[{"_key":"e1f871fb3386","_type":"span","marks":[],"text":"See how Common Room's Gong calls integration helps you automate action on conversational insights with AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"gong-conversational-data-ai-automation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e3274c56747c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c4139a2e-2ef6-5567-893b-a12093669d23","_id":"31615fdf-ea62-4597-a894-81872ae88449","publishedAt":"2025-04-08T13:06:46.626Z","_createdAt":"2025-04-06T20:20:16Z","_updatedAt":"2025-04-08T13:37:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-40700388ecf05f38f6dd386c84a9dd27669b4f7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Title card with title: \"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification\""},"title":"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification","_rawExcerpt":[{"_key":"d211f8c1ab52","_type":"block","children":[{"_key":"5b1cc3512866","_type":"span","marks":[],"text":"See how Common Room's enhanced website visitor identification—powered by Vector—helps you action on the contacts behind web visits and other buying signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"enhanced-website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79b64b2b387","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-78958e3d-0521-51e0-9367-7214b5ed2c8c","_id":"32725b1c-62cc-4368-8042-0eb562d863c2","publishedAt":"2025-03-20T13:01:42.583Z","_createdAt":"2025-03-19T19:53:00Z","_updatedAt":"2025-03-24T17:52:28Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7147ea7e71aa3e0031b6b3c56c754ae6d7f6c58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning land and expand with intentionality\""},"title":"TestBox’s James Kaikis on winning land and expand with intentionality","_rawExcerpt":[{"_key":"384e1d9f4e8c","_type":"block","children":[{"_key":"23fa677b1cf4","_type":"span","marks":[],"text":"Maximize growth from your install base with James Kaikis, Chief Revenue and Experience Officer at TestBox."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"testbox-james-kaikis-winning-land-and-expand-with-intentionality"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cw-5OJhMJWM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"00553471b08e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a6462aaa-395c-5a78-9022-42801f5c0566","_id":"03e5b0d0-9c3b-40c5-8d7d-9d4dc7a13628","publishedAt":"2025-03-18T12:46:38.919Z","_createdAt":"2025-03-17T13:14:10Z","_updatedAt":"2025-03-18T13:21:10Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b355eb897293e7c39c14a4f865c1dbb0197ab8f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph\""},"title":"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph","_rawExcerpt":[{"_key":"5141bd1f5d8d","_type":"block","children":[{"_key":"cc78f000a775","_type":"span","marks":[],"text":"See how Common Room's customer journey graph helps you deliver hyper-targeted personalization at scale using all internal and external data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"scale-hyper-targeted-personalization-customer-journey-graph"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dbda628595a8","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"0f0bc9a8e3f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}},{"_key":"0d492ffaf1f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-95fe4d5d-9877-5ea2-ab6b-171a9f8feb9c","_id":"a794ea24-0cd0-473b-bca8-cede076b6412","publishedAt":"2025-03-06T13:54:15.181Z","_createdAt":"2025-03-04T17:52:40Z","_updatedAt":"2025-03-07T03:53:14Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-eb4c5ea6549d973d306c794fd30ff892f37eb79d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Demystifying software purchases\""},"title":"G2’s Mitch Osborne on demystifying software purchases","_rawExcerpt":[{"_key":"f2affadcb198","_type":"block","children":[{"_key":"5c08e1d2f56d","_type":"span","marks":[],"text":"Fine-tune your tech stack with Mitch Osborne, Global Director of Business Systems & RevOps at G2."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"g2-mitch-osborne-demystifying-software-purchases"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/x_T4uPTms6g","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"684dde9aa52a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d81e35d3-2756-55e6-ba26-170561bff63b","_id":"6497ff01-e094-4aa3-a9f1-a81eea68afa5","publishedAt":"2025-02-27T14:00:00.000Z","_createdAt":"2025-02-26T01:25:22Z","_updatedAt":"2025-04-08T19:20:13Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-15d9dee635c06776b8a47d493e875bf6b616430d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds\""},"title":"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds","_rawExcerpt":[{"_key":"96add6c07c62","_type":"block","children":[{"_key":"81d09a617476","_type":"span","marks":[],"text":"See how RoomieAI Capture hunts down and delivers every insight revenue teams need across both the public web and owned data sources."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-research-account-prioritization-and-personalization"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"475e69510b22","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-2a661b00-5123-564e-81b7-efe19ada8168","_id":"585fc29f-240e-4550-8191-05152523bd44","publishedAt":"2025-02-25T13:48:40.736Z","_createdAt":"2025-02-24T19:59:50Z","_updatedAt":"2026-03-25T21:05:28Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3e9400a2ccdefe1a9b4fdf65f86e619d6a809d9d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen\""},"title":"The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen","_rawExcerpt":[{"_key":"d3428766fa27","_type":"block","children":[{"_key":"16c435d5b2c1","_type":"span","marks":[],"text":"See how Common Room's suite of AI agents transform every part of the pipe gen process via automation and augmentation."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"common-room-ai-agent-pipeline-generation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8a4fe1c9dbdc","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-30adcbc0-c751-52ac-b120-3e34a8e65336","_id":"00d0ec1f-3d50-4cf2-a4f3-091f341f8479","publishedAt":"2025-02-20T13:50:55.322Z","_createdAt":"2025-02-19T20:04:09Z","_updatedAt":"2025-03-05T22:59:01Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-444740cd70203cf3c593997184e6ae3127c26609-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Category creation and content in B2B SaaS\""},"title":"Monte Carlo’s Molly Vorwerck on category creation and content in B2B SaaS","_rawExcerpt":[{"_key":"e83f87dda86e","_type":"block","children":[{"_key":"c51757b7b93c","_type":"span","marks":[],"text":"Create categories like a pro with Molly Vorwerck, Head of Marketing at Monte Carlo."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"monte-carlo-molly-vorwerck-category-creation-and-content-in-b2b-saas"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/HjOtix6X0OA","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"d2d2049aa3bb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f7dd1aa0-b2a3-56e4-b32c-23eb6d16f206","_id":"a00b1e5c-1dab-4346-94d9-49233e42772c","publishedAt":"2025-02-06T13:50:46.763Z","_createdAt":"2025-02-03T20:27:01Z","_updatedAt":"2025-03-07T03:48:02Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e90a5d42f5f9a0d1a1e30d23d2a6c4a5bbbcce71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning with context in B2B sales\""},"title":"G2’s Michelle Vu on winning with context in B2B sales","_rawExcerpt":[{"_key":"3c04a7cfa234","_type":"block","children":[{"_key":"d342e3b8be42","_type":"span","marks":[],"text":"Learn to sell more strategically with Michelle Vu, Vice President of Sales, Customer at G2."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"g2-michelle-vu-winning-with-context-in-b2b-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/9iXcZCiIUqU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f427e2411179","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-077a06b2-4ec4-5857-b05c-db866b160d6f","_id":"0f69ffb2-e7c4-4224-95fd-7255729c8bb2","publishedAt":"2025-01-28T13:54:46.922Z","_createdAt":"2025-01-27T18:34:45Z","_updatedAt":"2025-01-28T14:11:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f87b1926ef0ca16875b0652bb3d10a01b618d47e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we track job changes to fuel pipeline growth\""},"title":"Plays that pay: how we track job changes to fuel pipeline growth","_rawExcerpt":[{"_key":"2bbc2df0b2d3","_type":"block","children":[{"_key":"381eadc06363","_type":"span","marks":[],"text":"See the plays Common Room uses to turn job changes into pipeline growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"track-job-changes-to-fuel-pipeline-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1rIuUBTiip8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"ed055b30fdcc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-8c57e125-7234-54de-a7ae-eb9013d0b6d6","_id":"ab896957-3e39-44dd-a3ce-8eede7dc05ce","publishedAt":"2025-01-23T13:48:13.864Z","_createdAt":"2025-01-21T00:41:48Z","_updatedAt":"2025-03-07T21:55:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3a5d16ff8acd5d6a21a3dad7b044076b1531b3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning the pipeline game in the enterprise\""},"title":"Docebo’s Silvia Valencia on winning the pipeline game in the enterprise","_rawExcerpt":[{"_key":"7cbce04069d6","_type":"block","children":[{"_key":"006e950b4b98","_type":"span","marks":[],"text":"Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"docebo-silvia-valencia-winning-the-pipeline-game-in-the-enterprise"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/2Br-NrgMeog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"318b843f0137","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c4171e03-7084-5e46-b7c4-3f39a01b0612","_id":"9d46b15f-9dcf-4772-88e6-f0147736d833","publishedAt":"2025-01-14T13:46:14.643Z","_createdAt":"2025-01-13T15:59:23Z","_updatedAt":"2025-01-14T13:46:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f5780dcfabaeb33da9214121a66231485821c419-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies make account-level intent actionable for sales teams\""},"title":"How top SaaS companies make account-level intent actionable for sales teams","_rawExcerpt":[{"_key":"0876c6586225","_type":"block","children":[{"_key":"8b2222a10fc4","_type":"span","marks":[],"text":"See how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"saas-companies-account-level-intent"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"981f2646fc4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-56adf667-2fa4-56fe-8e7a-67d4620cc309","_id":"5a2ffa3a-f6f1-45e8-80f2-061db7087d00","publishedAt":"2025-01-08T19:14:37.632Z","_createdAt":"2025-01-07T16:05:00Z","_updatedAt":"2025-03-07T04:52:20Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-facf047ec3793de1c1543045a242ac3edee26d52-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leading sales in the age of AI\""},"title":"HubSpot’s Kimberly Dieter on leading sales in the age of AI","_rawExcerpt":[{"_key":"e2de20b8b3ea","_type":"block","children":[{"_key":"0638cfc015da","_type":"span","marks":[],"text":"Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-kimberly-dieter-leading-sales-in-the-age-of-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/917eFc0KjnM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f8a08ad320ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-386e07f0-c7a3-5f58-a32a-525eb909977e","_id":"5bef2495-ad59-4f52-8ce9-d0ee0f71e1df","publishedAt":"2024-12-17T14:06:58.072Z","_createdAt":"2024-12-17T13:56:04Z","_updatedAt":"2024-12-18T19:01:23Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62b4ca106f5b730fb6ffc1f563edf3b948ba8797-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scale AI-powered pipeline with Common Room reporting\""},"title":"Scale AI-powered pipeline with Common Room reporting","_rawExcerpt":[{"_key":"19d8e2a40895","_type":"block","children":[{"_key":"3450e0dc7b480","_type":"span","marks":[],"text":"See how Common Room reporting can help go-to-market teams monitor inputs, measure outputs, and replicate results to upgrade pipe gen performance."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"reporting-AI-powered-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"31e5db7016e1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-4e4331e2-72a6-57dd-98a5-829ed824840a","_id":"e09d04fd-782d-495b-a0cf-be5257fd4967","publishedAt":"2024-12-12T14:34:01.325Z","_createdAt":"2024-12-10T21:20:06Z","_updatedAt":"2025-01-13T21:02:12Z","categories":[{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f012e240f3352d9801c80328fc37fad64d82b791-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Hacking growth holistically\""},"title":"Developer marketing, AI demand, and more with Nino Medina","_rawExcerpt":[{"_key":"71e379723eb5","_type":"block","children":[{"_key":"0d5bbd9cb098","_type":"span","marks":[],"text":"Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"nino-medina-developer-marketing"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/fuD5H_3Sc8Y","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"5e02216ddc86","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cecb4172-d9e9-5722-90cc-28402438c68b","_id":"6eb049f3-3e08-4663-a86a-0bfa3494e308","publishedAt":"2024-12-05T13:57:20.978Z","_createdAt":"2024-12-04T19:31:59Z","_updatedAt":"2024-12-20T14:21:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba81c83c2539dc4ac2573c0a5e6c0ed846cd056a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How PLS pioneers turn product signals into revenue\""},"title":"How PLS pioneers turn product signals into revenue","_rawExcerpt":[{"_key":"7c8c3522b425","_type":"block","children":[{"_key":"d169abe6826a","_type":"span","marks":[],"text":"See how PLS pioneers like Zapier, Notion, and Semgrep use Common Room to fuel revenue growth with product signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"pls-pioneers-product-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43e4a9af3cf3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55e2cc41-f945-51ab-aeef-c21cc0c02ab7","_id":"f0154012-9c4c-4a23-8d41-b4e503549f29","publishedAt":"2024-11-11T13:22:49.140Z","_createdAt":"2024-11-08T19:36:50Z","_updatedAt":"2025-01-13T21:01:46Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-639cd3148f6680aefb2a4a054e08b9a565d23ef9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Embrace change in modern go-to-market\""},"title":"AI assistance, attribution traps, and more with Alton Wells","_rawExcerpt":[{"_key":"4123c394bd3a","_type":"block","children":[{"_key":"97befa294383","_type":"span","marks":[],"text":"Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"alton-wells-ai-assistance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/vRPapRsnLv8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"69910a3e1b89","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-52584c95-9d61-5057-9237-51a0e77dc455","_id":"4581cfe3-bd40-43de-90a0-7b12a9dd3ff9","publishedAt":"2024-11-05T17:24:16.055Z","_createdAt":"2024-11-05T17:17:17Z","_updatedAt":"2024-11-05T17:57:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2658266434885518f021b889759466c4384fbb84-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How COSS leaders turn open-source signals into revenue\""},"title":"How COSS leaders turn open-source signals into revenue","_rawExcerpt":[{"_key":"6662b7c28fd0","_type":"block","children":[{"_key":"35b4e77ff5a1","_type":"span","marks":[],"text":"See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"coss-leaders-open-source-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"296871fd5f26","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51954507-f83c-55d9-a5bb-e7933f83bc8d","_id":"5c42151b-681f-40b3-b095-a604a87b836a","publishedAt":"2024-10-31T13:22:51.765Z","_createdAt":"2024-10-29T18:32:50Z","_updatedAt":"2024-10-31T16:39:00Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c78b45c78ff5ae86b19bce9c23e7737b3bcf9f0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Never miss an open-source signal with GitHub listening\""},"title":"Never miss an open-source signal with GitHub listening","_rawExcerpt":[{"_key":"1805d8914032","_type":"block","children":[{"_key":"c8aca2d7bf60","_type":"span","marks":[],"text":"See how Common Room's self-serve GitHub listening can help go-to-market teams get full visibility into open-source ecosystems."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"github-listening"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95625c4fbdea","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-004c16ff-3d70-5441-8946-c2981b52f2c6","_id":"832ee8ab-f5cc-4ef6-84d1-8ceeeeba4fb7","publishedAt":"2024-10-28T12:51:24.141Z","_createdAt":"2024-10-24T13:19:55Z","_updatedAt":"2024-10-28T13:10:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a10a55c1342598baee3b494d44acc33b84032e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love\""},"title":"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love","_rawExcerpt":[{"_key":"575d19d639ae","_type":"block","children":[{"_key":"c94cf98fed42","_type":"span","marks":[],"text":"See how top SaaS companies like Apollo GraphQL, Zapier, and Notion use Common Room to build better prospecting lists."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"saas-companies-sales-prospecting-lists"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"3fe7649789cb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-eef7bc79-d545-53bc-baf5-c13d8c6d3f7b","_id":"c3d4138f-c59e-48fb-9be1-e79060c71db1","publishedAt":"2024-10-21T13:12:09.185Z","_createdAt":"2024-10-18T15:03:58Z","_updatedAt":"2025-01-13T21:04:23Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cc7bb853f4f007b3462a8c3c279c119311970982-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mastering the puzzle of the complex deal\""},"title":"Account planning, inbox zero, and more with Eleanor Dorfman","_rawExcerpt":[{"_key":"ef29b4df2e70","_type":"block","children":[{"_key":"1b52ecd17c0b","_type":"span","marks":[],"text":"Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"eleanor-dorfman-account-planning"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YxDJfQmNfcY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3c38b9c2bec6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-11c54df2-f200-5d17-b06c-43f1e7e2678d","_id":"02d1ddbc-ac70-4488-bdf5-54a6e446d981","publishedAt":"2024-10-14T13:00:00.000Z","_createdAt":"2024-10-14T16:11:20Z","_updatedAt":"2024-10-24T00:22:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-892b0b82605127c09c49c80427e27abb0649d3bd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we deanonymize website activity to book more meetings\""},"title":"Plays that pay: how we deanonymize website activity to book more meetings","_rawExcerpt":[{"_key":"47c60e069075","_type":"block","children":[{"_key":"8d538bd37ab2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn deanonymized website visits into sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"deanonymize-website-activity-to-book-more-meetings"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/EoKJXfUeyjI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"51a68beff9ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-29ca4d3d-b12f-5831-9116-49491aac414e","_id":"c2422080-c418-4029-a8b4-2216b14ed090","publishedAt":"2024-10-14T13:08:02.185Z","_createdAt":"2024-10-10T18:55:22Z","_updatedAt":"2025-01-13T21:03:55Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ccb19dd1c3287ce08764b6d4614496e81b1343e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Future-proof your sales career\""},"title":"Exec cold calls, business acumen, and more with Michael Sharp","_rawExcerpt":[{"_key":"ca24892415c9","_type":"block","children":[{"_key":"7148273d05e2","_type":"span","marks":[],"text":"Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"michael-sharp-exec-cold-calls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/3iiU3UsORq4","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0e0e78f7b767","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9dc87e12-3cf7-5972-bbbb-23468dddcba0","_id":"f261f17f-81eb-4cba-a45f-2d06dc9c5010","publishedAt":"2024-10-10T12:56:36.485Z","_createdAt":"2024-10-09T16:48:03Z","_updatedAt":"2025-01-13T21:03:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a44f19e32b89514bac9bc0593d99d33a2bd4297c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scaling revenue: from PMF to IPO\""},"title":"GTM alignment, customer context, and more with Heath Barnett","_rawExcerpt":[{"_key":"394f81fecc7e","_type":"block","children":[{"_key":"ad2a48cf9247","_type":"span","marks":[],"text":"Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"heath-barnett-gtm-alignment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QSytp_2kOmE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0300a303f1d2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aab2a963-0c61-5066-9134-024bc1975149","_id":"5ebee77b-8e0a-446e-bc84-085b9896120c","publishedAt":"2024-10-07T12:55:56.072Z","_createdAt":"2024-10-04T14:11:03Z","_updatedAt":"2024-10-28T13:13:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04658e8c6227fc02025a52ec6e1aa8192e07cf31-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to stack buying signals\""},"title":"Stack buying signals (Signal school: part 3)","_rawExcerpt":[{"_key":"9d0b56f66c34","_type":"block","children":[{"_key":"ba28e277a780","_type":"span","marks":[],"text":"Learn how to stack buying signals to power your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"stack-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/ZtiE2zZ5zOo","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"c39212b52a8d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-54737fe7-2953-5a8c-8e32-07c9010b7b19","_id":"4bdef53b-a7c8-4334-be2a-69e152629de4","publishedAt":"2024-10-03T12:45:19.131Z","_createdAt":"2024-10-02T15:17:41Z","_updatedAt":"2024-10-03T14:46:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-471fe5612c90f4dc1da16eb172213f9340ae5742-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you\""},"title":"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you","_rawExcerpt":[{"_key":"d52568d1b272","_type":"block","children":[{"_key":"54195cd6f98c","_type":"span","marks":[],"text":"See how Common Room's Prospector feature can help go-to-market teams find the right buyers and follow up fast based on fit or signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"fit-first-or-signal-first-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8968dc91f861","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-61159c03-8613-5400-bee2-0eb4c4a0f8ff","_id":"cd7c2be0-dcf9-4de6-838f-0c7fc054a674","publishedAt":"2024-09-30T12:48:21.997Z","_createdAt":"2024-09-27T16:51:21Z","_updatedAt":"2025-01-13T21:02:45Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3cc5d590c6fd7d4c34464f7eba6b26395cfa9d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Human-centric prospecting in the AI age\""},"title":"Revtech, signal tracking, and more with Sean Gentry","_rawExcerpt":[{"_key":"6a2bbd2f0e09","_type":"block","children":[{"_key":"d411f47069be","_type":"span","marks":[],"text":"Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sean-gentry-revtech"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/N4N8INKqZ0k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"7e866f4001ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cf5f3320-2a39-5bd5-aefe-c5387e545937","_id":"a2466de1-c103-4a14-9807-4756d385ead6","publishedAt":"2024-09-23T13:01:14.479Z","_createdAt":"2024-09-20T17:39:24Z","_updatedAt":"2025-01-13T21:04:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fcd564ef05c4c34a5cc4e855e8b3d9d061f2650-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leaning into omnichannel prospecting\""},"title":"Brand exposure, outbound best practices, and more with Melissa Adamo","_rawExcerpt":[{"_key":"f40d7857557b","_type":"block","children":[{"_key":"2111d1ea7c60","_type":"span","marks":[],"text":"Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"melissa-adamo-brand-exposure"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/O12AVB8nGog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"9baa85479f6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da4203c0-7f16-5b52-acaa-47b6f3c5f0d6","_id":"2a70162f-f4e9-421a-973b-d9c6401d3b49","publishedAt":"2024-09-24T13:01:49.731Z","_createdAt":"2024-09-19T18:59:59Z","_updatedAt":"2024-10-28T13:13:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5f013e4bda2ac89d1efa0f9304128c027ccf426d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to run signal-based sales plays\""},"title":"Run signal-based sales plays (Signal school: part 2)","_rawExcerpt":[{"_key":"13c98a2dc26c","_type":"block","children":[{"_key":"3a5abbbf5fae","_type":"span","marks":[],"text":"Learn how to run signal-based sales plays as part of your go-to-market motion."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"run-signal-based-sales-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/LKW2pRCB10k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1092b0a53dfe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-8fccb9a5-f345-58a1-a7f0-42390ecb5a10","_id":"c5801412-5760-4947-abfe-df4d1d9a3c62","publishedAt":"2024-09-16T15:21:30.820Z","_createdAt":"2024-09-16T15:14:27Z","_updatedAt":"2024-09-19T23:52:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3429092a4b899c33eecdd5459a51c3d6b20d35db-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Saad Khan on modern sales, signal stacking, and more\""},"title":"Post-mortem: Saad Khan on modern sales, signal stacking, and more","_rawExcerpt":[{"_key":"973bed9aba46","_type":"block","children":[{"_key":"1f8f5baa81ab","_type":"span","marks":[],"text":"Learn more about signal-based sales with Saad Khan, Director of Sales and Business Development at Aligned."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"saad-khan-modern-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/dWjfT7VHKSE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"883cfcb8a6fd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-de102e2c-63a1-5973-93d5-73d948466aa8","_id":"49ce104b-8acc-4933-95f8-87d23b7167c2","publishedAt":"2024-09-12T13:02:13.882Z","_createdAt":"2024-09-11T15:49:11Z","_updatedAt":"2024-09-12T17:11:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-50962f4232a4877f79592c20bda7767b115b2637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Action Partners Program\""},"title":"Better together: announcing the Common Room Action Partners Program","_rawExcerpt":[{"_key":"58fe4d1af8f9","_type":"block","children":[{"_key":"9b2043d1ca39","_type":"span","marks":[],"text":"See how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"action-partners-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c217f4cc36d4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-cfb45724-a4cd-516d-b15c-4b0ef038e3a7","_id":"2420d3e0-a912-4531-9a0f-0ac39b59468c","publishedAt":"2024-09-10T12:47:26.926Z","_createdAt":"2024-09-06T14:57:02Z","_updatedAt":"2024-09-13T16:19:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bdeb1f97950d5a97912cf9e95a3ede3598a2e8c7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"AI that meets you where you are: RoomieAI is your end-to-end copilot or full autopilot for pipe gen\""},"title":"AI that meets you where you are: RoomieAI™ is your end-to-end copilot and full autopilot for pipe gen","_rawExcerpt":[{"_key":"e0332564ef89","_type":"block","children":[{"_key":"2b2e08f2412a0","_type":"span","marks":[],"text":"See how Common Room's AI copilot or autopilot can help go-to-market teams power pipeline generation, from prospecting to personalization to engagement."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"roomieai-for-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ddacd88b2861","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"d0e57d0d4de2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c34818c2-f51d-535c-8316-1719e196d87b","_id":"0e432bfc-7ad1-4eeb-bb15-542e7e3bcb0d","publishedAt":"2024-08-28T19:31:00.000Z","_createdAt":"2024-08-27T19:21:13Z","_updatedAt":"2024-12-05T14:44:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1e50e4b908ffbd5122a5d78490610911cfdd561-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we use LinkedIn ads to power pipe gen\""},"title":"Plays that pay: how we use LinkedIn ads to power pipe gen","_rawExcerpt":[{"_key":"29eae81281dc","_type":"block","children":[{"_key":"143e59f38c2e","_type":"span","marks":[],"text":"See the plays Common Room uses to turn LinkedIn ads into meetings booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"use-linkedin-ads-to-power-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c62a2c8c6126","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-35f23060-fb92-5bea-8720-350505631409","_id":"e40c4950-40e1-4e1a-99e3-389ee1ee15dc","publishedAt":"2024-08-14T13:10:00.000Z","_createdAt":"2024-08-08T13:11:59Z","_updatedAt":"2024-09-06T18:00:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fa5217c53295448218fc2b31c28d38d1be0dab78-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing calculated fields: Prioritize outbound by aggregating signals\""},"title":"Prospect with priority: a new way to stack rank your signals","_rawExcerpt":[{"_key":"8bd046efe021","_type":"block","children":[{"_key":"bce1f57825c4","_type":"span","marks":[],"text":"See how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"calculated-fields"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b21fef0dc983","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"bd692e98a320","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2df6c6cb-eccd-59e6-83cb-5d4610346f2d","_id":"00abe4cc-3db8-4613-9688-ccac4a5cc00d","publishedAt":"2024-08-06T13:44:18.745Z","_createdAt":"2024-08-06T13:45:10Z","_updatedAt":"2024-12-05T14:44:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e41973c2a2c44cebd78e2cf613afb64be1c481a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we turn LinkedIn signals into pipeline\""},"title":"Plays that pay: how we turn LinkedIn signals into pipeline","_rawExcerpt":[{"_key":"4ea30ceaba09","_type":"block","children":[{"_key":"3152ff1150b2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn engagements on LinkedIn into quality sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"turn-linkedin-signals-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5d9143ceab44","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-f82be4e0-ea2f-5005-9d9e-203361cfeef2","_id":"1a22729a-ebb9-4079-9bdb-4ed6ae08bc91","publishedAt":"2024-07-29T12:47:23.366Z","_createdAt":"2024-07-26T20:00:51Z","_updatedAt":"2024-10-28T13:13:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-39c1d241b2fb30e816096e12a179c60da1582fac-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to select the right buying signals\""},"title":"Select the right buying signals (Signal school: part 1)","_rawExcerpt":[{"_key":"37dcf855501f","_type":"block","children":[{"_key":"4d7fbb3f26c3","_type":"span","marks":[],"text":"Learn how to select the right buying signals for your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"select-the-right-buying-signals"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/DGlZMPe3RZU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1fdb61136450","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-58151b49-edce-5065-9d4e-5131cb73a522","_id":"8d5e4f4e-1d43-4505-906e-8862ff6cf476","publishedAt":"2024-07-25T13:08:14.031Z","_createdAt":"2024-07-24T19:45:33Z","_updatedAt":"2024-09-06T17:58:00Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fdcc8ad6bba8c63a9becde667d93c0c399639632-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put signal-based prospecting on autopilot\""},"title":"Put signal-based prospecting on autopilot","_rawExcerpt":[{"_key":"94773c74f892","_type":"block","children":[{"_key":"8f9e124184cb","_type":"span","marks":[],"text":"See how Common Room's Prospector can help go-to-market teams identify and action on ideal prospects at any account automatically."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"automated-signal-based-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"27db977dbb02","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a8c92b27-4829-5a8d-a3aa-5cdbc99ba23c","_id":"5c197836-1b25-412b-8778-54ce2eb322b7","publishedAt":"2024-07-15T12:48:09.864Z","_createdAt":"2024-07-11T00:26:07Z","_updatedAt":"2024-09-13T15:58:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3f14c1ad4349cc9fb968e34874c526686ce467d2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more\""},"title":"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more","_rawExcerpt":[{"_key":"2b7082c3eaca","_type":"block","children":[{"_key":"fa215216558d","_type":"span","marks":[],"text":"Dig into the realities of revenue operations with Matt Volm, cofounder and CEO at RevOps Co-op."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"matt-volm-revops-myths"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cFw2HPodXMI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"79eb00c197c3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-895071e9-6994-5841-aa0a-e4fce7e948a1","_id":"76fbd7da-63ff-43c3-a271-401dee460300","publishedAt":"2024-07-02T12:37:50.643Z","_createdAt":"2024-07-01T00:14:19Z","_updatedAt":"2024-12-05T14:23:08Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5096f113fdc5488eb9d1e53348c1ec9363146744-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Prospect from any LinkedIn post with our new Chrome extension\""},"title":"Prospect from any LinkedIn post with our new Chrome extension","_rawExcerpt":[{"_key":"63d63674790d","_type":"block","children":[{"_key":"e7a6d43e4c81","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension for LinkedIn can help go-to-market teams capture, enrich, and action on all public LinkedIn signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"chrome-extension-capture-any-linkedin-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e6aa7cfb2903","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a02700d3-4d0a-5a2f-a33d-ac6fc220f9f3","_id":"c21cba68-a976-4e2c-b7c9-5b7d0f31d018","publishedAt":"2024-06-25T13:03:08.894Z","_createdAt":"2024-06-20T13:41:08Z","_updatedAt":"2024-07-11T15:00:06Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9a04b1077049ebf172852b0bd04b436a581669c4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more\""},"title":"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more","_rawExcerpt":[{"_key":"8b5016e77d85","_type":"block","children":[{"_key":"6939941cbc0a0","_type":"span","marks":[],"text":"Dive deep into AI-powered outbound with Mark Kosoglow, Chief Revenue Officer at Catalyst and former Senior Vice President of Global Sales at Outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"mark-kosoglow-ai-sdrs"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1qUwi4aGn8o","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"76bef8c58d4d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bbe01d21-0606-53cc-b387-e19530e67201","_id":"d1a2d865-9d7e-4e08-bf09-cf0e6139dd00","publishedAt":"2024-06-17T13:00:35.738Z","_createdAt":"2024-06-14T13:43:05Z","_updatedAt":"2024-09-24T00:14:59Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4aba47475e2fcd9ae88bf6c5182679c57f2c418d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From data to deals: top takeaways from Rosalyn Santa Elena\""},"title":"From data to deals: top takeaways from Rosalyn Santa Elena","_rawExcerpt":[{"_key":"bdefeac531e2","_type":"block","children":[{"_key":"2fe398c39581","_type":"span","marks":[],"text":"Learn how Rosalyn Santa Elena, founder and CRO at The RevOps Collective, approaches data-driven sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"from-data-to-deals-rosalyn-santa-elena"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QTEpyIxaEa8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5a7f52438f44dfdbe9976176940a737f04f6132c-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"2ad9c8f502e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aa621c5d-cc97-538d-9922-6f75e1c922ee","_id":"9a8228e9-44ba-4411-b5a7-331334b35972","publishedAt":"2024-06-13T14:50:45.264Z","_createdAt":"2024-06-10T17:57:15Z","_updatedAt":"2024-09-13T16:19:45Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ec943145d54c84af7da12d4318004d6624ccbc57-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™: Generate more pipeline with generative AI\""},"title":"Introducing RoomieAI™: Generate more pipeline with generative AI","_rawExcerpt":[{"_key":"19b47e81ab1f","_type":"block","children":[{"_key":"3165798d6d620","_type":"span","marks":[],"text":"See how RoomieAI™—Common Room's suite of AI-powered tools—can help go-to-market teams work faster, smarter, and easier, from signal captured to meeting booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"roomieai-gtm-ai-copilot"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fa20a45b361d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-ade4580d-a65a-53b8-ab68-92b54cf4a767","_id":"111f31c3-6ba9-4637-b3ce-e912f5f5e9e9","publishedAt":"2024-05-30T12:46:17.435Z","_createdAt":"2024-05-29T01:21:52Z","_updatedAt":"2024-11-21T20:27:58Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ae5514b7106bf153cf90227743e2c8d59f284aaf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn anonymous visits into real revenue\""},"title":"Deanonymize your website traffic at the person and account level","_rawExcerpt":[{"_key":"619b1a67cb43","_type":"block","children":[{"_key":"2c47c5058635","_type":"span","marks":[],"text":"Check out how Common Room's website visitor tracking can help go-to-market teams deanonymize website activity at both the person and account level."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2fa09830b520","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"38effae6386b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-96b54d70-82b5-5b69-a657-f4ab0249ed9a","_id":"844740ad-d216-4857-947b-dafdc016ddf6","publishedAt":"2024-05-23T12:47:10.532Z","_createdAt":"2024-05-22T22:52:23Z","_updatedAt":"2024-09-06T17:49:46Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6af431f4f6d1926acdf965d13a3d2d57177a18e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sync any buying signal to HubSpot or Salesforce\""},"title":"Automate any action from any signal in HubSpot and Salesforce","_rawExcerpt":[{"_key":"1f4b7407a1b4","_type":"block","children":[{"_key":"8e894946b98c","_type":"span","marks":[],"text":"Check out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"workflows-hubspot-salesforce"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2bf701f194ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}},{"_key":"99903769d84a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-96009b0f-6a88-5ac9-a348-86dc6837fa6f","_id":"6d4e2a4c-2cd1-494e-9c46-129ced4fe95d","publishedAt":"2024-05-20T12:51:43.912Z","_createdAt":"2024-05-17T14:31:51Z","_updatedAt":"2024-09-24T00:21:19Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dae1f1ca52c8acd875ec30bcd2a2ab4e48be45eb-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The art and science of signal-based selling: top takeaways from Chris Walker\""},"title":"The art and science of signal-based selling: top takeaways from Chris Walker","_rawExcerpt":[{"_key":"745454075c41","_type":"block","children":[{"_key":"12f5b9ca24e2","_type":"span","marks":[],"text":"Learn how Chris Walker, founder and CEO at Passetto, optimizes signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"art-and-science-signal-based-selling-chris-walker-video"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FnPwRrmOlRA","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-834fd339e23077204bc155c424f2ae0fdf6e9e3e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"f6d03d30b710","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da19f70b-8764-52d5-aaf6-8ed94c4eb30d","_id":"b96a7cb5-969c-45c4-8772-a1d85e4045d3","publishedAt":"2024-05-21T12:46:22.918Z","_createdAt":"2024-05-16T12:24:12Z","_updatedAt":"2024-05-21T13:15:31Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7ea1bd4db232d6a088bb1e9c2f9babc54eefe74-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Salesloft's AI-powered revenue orchestration meets Common Room's AI-powered customer intelligence\""},"title":"Salesloft’s AI-powered revenue orchestration meets Common Room’s AI-powered customer intelligence","_rawExcerpt":[{"_key":"8b571e8ebfc7","_type":"block","children":[{"_key":"bc0eecc0939a","_type":"span","marks":[],"text":"Check out how Common Room's Saleloft integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"salesloft-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a60fbed033df","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}},{"_key":"a091c077008c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-a212fc34-86b0-5fd2-b7c0-7fd553d04211","_id":"773b49a0-dfad-4bf3-9ab8-3bb8aaaf3ece","publishedAt":"2024-05-10T14:59:58.864Z","_createdAt":"2024-05-08T22:16:31Z","_updatedAt":"2024-09-06T17:47:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-00b2e71e2007a6c30f183966664664e11408533d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Customer data platform (CDP) vs. customer intelligence platform (CIP): differences, similarities, and symbiosis\""},"title":"Customer data platform (CDP) vs. customer intelligence platform (CIP): differences, similarities, and symbiosis","_rawExcerpt":[{"_key":"ba6b1346dfff","_type":"block","children":[{"_key":"fffa005fa5d5","_type":"span","marks":[],"text":"See how a customer data platform (CDP) and a customer intelligence platform (CIP) compare and contrast, from use cases to end users and beyond."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"customer-data-platform-vs-customer-intelligence-platform"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5c686d1d2707","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-f1b4b681-6cf2-5b14-9938-36a334dd0710","_id":"7a38450d-7f98-40f9-b464-a18656000d7b","publishedAt":"2024-05-09T12:42:08.507Z","_createdAt":"2024-05-07T17:47:22Z","_updatedAt":"2024-09-06T17:46:43Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6ac0af007015c25b4d130bd4f3adaefefc0ab3f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"150M job listings and 8M news signals at your fingertips (and refreshed daily)\""},"title":"150M job listings and 8M news signals at your fingertips (and refreshed daily)","_rawExcerpt":[{"_key":"d088b4fbe6e5","_type":"block","children":[{"_key":"d70358a47a17","_type":"span","marks":[],"text":"Check out how Common Room's news and hiring signals can help go-to-market teams know when and why accounts move in-market."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"news-and-hiring-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43c6d7f4e071","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"7f0be15487a1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-9503ee1e-19b5-5c10-8135-461503a2239f","_id":"afcbefa5-b967-45d4-af63-3f86075e2e38","publishedAt":"2024-05-07T12:45:36.799Z","_createdAt":"2024-05-02T16:35:46Z","_updatedAt":"2025-02-07T20:53:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-64d4dac2fad89693a63eb850a69b395aef94cede-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle\""},"title":"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle","_rawExcerpt":[{"_key":"ace36918f9fa","_type":"block","children":[{"_key":"132df85cdb6f","_type":"span","marks":[],"text":"Learn how Jed Mahrle, founder at Practical Prospecting, uses buying signals to elevate outbound strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"use-signals-to-craft-irresistible-outbound-jed-mahrle"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cvh-IAuWUcw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e780e7c407b04ecdf708c8825200973bb40bc87a-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"7103fcb18afe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e9f1f638-a716-5a89-b489-40c6fc72aa1b","_id":"85c601d2-11f0-4896-a0b6-5cc50ca57ea2","publishedAt":"2024-04-25T12:57:08.288Z","_createdAt":"2024-04-24T20:57:01Z","_updatedAt":"2024-09-06T17:43:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-55f907c30f8944ca9852a752707a7d0811bf2a0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn new jobs into new logos with job-change tracking\""},"title":"Turn new jobs into new logos with job-change tracking","_rawExcerpt":[{"_key":"e45a5c7f16c3","_type":"block","children":[{"_key":"22161cb7c3c7","_type":"span","marks":[],"text":"Check out how Common Room's job-change tracking can help go-to-market teams drive revenue and boost retention."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"job-change-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b8cca4d445f9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-6c4d619f-62f9-527c-98ac-b566b0e99c68","_id":"6f62820f-821a-4979-8ed7-ba2fb7949790","publishedAt":"2024-04-29T12:43:47.757Z","_createdAt":"2024-04-24T15:19:22Z","_updatedAt":"2024-09-24T17:50:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-25dce818fc9207206a18ff66f449fa94f7c265ab-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From product-led to revenue-driven: top takeaways from Superhuman\""},"title":"From product-led to revenue-driven: top takeaways from Superhuman","_rawExcerpt":[{"_key":"ccb650f4e449","_type":"block","children":[{"_key":"e52cd1fd5642","_type":"span","marks":[],"text":"Learn how Gaurav Vohra, Head of Growth & Analytics at Superhuman, combines product and people to power growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"from-product-led-to-revenue-driven-superhuman"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/RWSsxuJQDSM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-b8e51b623c0ac3a433d6ca1c797959614188d7f8-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"72c678e79cee","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-055c95f8-0f5d-5817-818f-6e4e076dde90","_id":"895eb827-1c00-42da-bf9e-0e21afff3f7f","publishedAt":"2024-04-22T13:04:41.443Z","_createdAt":"2024-04-18T15:21:02Z","_updatedAt":"2024-09-06T17:42:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0699f27ae0a9ed0960122f7b17194e04647dd154-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 signals to help you prioritize your PQLs\""},"title":"5 signals to help you prioritize your PQLs","_rawExcerpt":[{"_key":"2027ee4f2a07","_type":"block","children":[{"_key":"4d78f96e6998","_type":"span","marks":[],"text":"See five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"5-signals-to-help-you-prioritize-your-pqls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bb0b7ca100c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6b9c8566-5b37-5c60-82b6-e136c78e77bc","_id":"2d1843ef-5e98-46c9-951f-149c1c6cc7b5","publishedAt":"2024-04-16T12:39:54.305Z","_createdAt":"2024-04-12T19:26:07Z","_updatedAt":"2025-06-04T21:09:26Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"6545567a-b647-4b0b-b50b-1cffcc44b71c","title":"EXCLUDE from suggestions","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-52156a7e7b102fc23e199f493c1c5ddc202ff951-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Signal Partners Program\""},"title":"Better together: announcing the Common Room Signal Partners Program","_rawExcerpt":[{"_key":"65bca3c62184","_type":"block","children":[{"_key":"90b4b82575500","_type":"span","marks":[],"text":"See how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"signal-partner-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"212d469a7075","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-a4a94043-a219-5bd5-a560-7841ccef50f3","_id":"fd59e720-3f8b-4e62-91c4-c6239f100925","publishedAt":"2024-04-11T12:52:47.422Z","_createdAt":"2024-04-10T14:48:52Z","_updatedAt":"2024-12-05T14:24:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5e629d40b6c7efc3bf07557d983bf2556dbe877-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market\""},"title":"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market","_rawExcerpt":[{"_key":"67cde45b333c","_type":"block","children":[{"_key":"59e8c299f523","_type":"span","marks":[],"text":"See how Common Room's comprehensive signal capture helps you generate, unify, enrich, and take action on every first-, second-, and third-party signal."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"capture-every-signal-everywhere"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"389fa1c2c082","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-9b2ccac3-3813-5d32-8145-61fad4f96e9f","_id":"7993d953-5a8a-4aa0-8cde-6011a380a0de","publishedAt":"2024-04-09T12:37:23.203Z","_createdAt":"2024-04-08T18:36:28Z","_updatedAt":"2024-09-24T00:26:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-48f1cd7c1774899e8d46a6319c21144c12a609e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Beyond intent: top takeaways from Leslie Venetz\""},"title":"Beyond intent: top takeaways from Leslie Venetz","_rawExcerpt":[{"_key":"3e02d452f740","_type":"block","children":[{"_key":"988b4fdbcb16","_type":"span","marks":[],"text":"Learn how Leslie Venetz, founder at The Sales-Led GTM Agency, combines sales fundamentals with person-level signals to build outbound strategies."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"beyond-intent-leslie-venetz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/IuVbZ5FA2F0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5a083901a315be26a7fad49f8bc11a8ebaafc4-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"910a5a6653f8","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c8463055-0411-593d-a1b6-2ac64ebc7e4b","_id":"9db1307a-921f-431f-9742-cdbc0c0845db","publishedAt":"2024-04-04T15:04:45.622Z","_createdAt":"2024-04-04T14:17:36Z","_updatedAt":"2024-09-13T16:09:48Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f793bc1f0bfcd955d790f6eecac1f647188bfa2d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Score leads and accounts using every signal\""},"title":"Score leads and accounts using every signal","_rawExcerpt":[{"_key":"498723bc3859","_type":"block","children":[{"_key":"ebdb83c877ed","_type":"span","marks":[],"text":"Check out how Common Room's signal-based lead and account scoring can help sales teams sell smarter."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"score-leads-and-accounts-using-every-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"42eb8c37b792","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c19f8b81-a0de-5f0c-b911-903e6be12de6","_id":"9d42c05c-72b9-4314-ac5f-0f3a1e4de7e9","publishedAt":"2024-04-02T13:02:45.302Z","_createdAt":"2024-03-28T14:38:34Z","_updatedAt":"2024-09-13T16:18:30Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-873e5fffade219351c50c9e1b57eae97c02e78f0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to run a signal-based selling strategy\""},"title":"How to run a signal-based selling strategy","_rawExcerpt":[{"_key":"da6e00681a56","_type":"block","children":[{"_key":"ae564210136e","_type":"span","marks":[],"text":"Learn how to build a signal-based go-to-market strategy, from selecting signals to scaling what works."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-to-run-a-signal-based-go-to-market-motion"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/x2xQ-awc2gY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"dc492cc87b31","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-fdf8f755-163b-533f-ac2b-4cd2e6a53f15","_id":"1c1aacb4-6d79-43e2-afdb-5e8856b717a2","publishedAt":"2024-03-28T15:33:55.710Z","_createdAt":"2024-03-27T17:13:08Z","_updatedAt":"2025-11-19T20:34:22Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7865b23b2fa4eaa54451fbc05259c110e4f0af8e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Common Room's Customer Intelligence Platform: Run go-to-market intelligently\""},"title":"Introducing Common Room’s customer intelligence platform: Run go-to-market intelligently","_rawExcerpt":[{"_key":"2cc5db96c999","_type":"block","children":[{"_key":"0900bbef55ab0","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform helps you run go-to-market intelligently across sales, marketing, community, customer success, and more."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"introducing-customer-intelligence-platform-run-go-to-market-intelligently"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fab7ed4f825f","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-035e1705-90b6-55bd-87ec-421b4587d2e7","_id":"1290168a-f04c-43a6-ad27-fba5dd229d58","publishedAt":"2024-03-26T16:01:28.309Z","_createdAt":"2024-03-25T23:50:39Z","_updatedAt":"2024-03-26T16:19:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"39d2ca7f-4862-4ab2-b902-0bf10f1d4c34","title":"Company news","titlePublic":null,"slug":{"current":"company-news"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5cb3e9ff1da2ea09a5bb0732eb3f6e4cfeda0c8b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Announcing Amanda Kleha as the newest addition to Common Room's board of directors\""},"title":"Announcing Amanda Kleha as the newest addition to Common Room’s board of directors","_rawExcerpt":[{"_key":"ab28fc35b78f","_type":"block","children":[{"_key":"49f7561f4517","_type":"span","marks":[],"text":"Learn why Amanda Kleha, former Chief Customer Officer at Figma and Vice President of Marketing & Sales at Zendesk, joined Common Room's board of directors."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"announcing-amanda-kleha-common-room-board-of-directors"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"505a7b0164fc","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-00fc551b-3bca-55df-9e43-6c912694e834","_id":"3862934d-8565-41f4-b12b-e9893917ea37","publishedAt":"2024-03-18T12:48:23.143Z","_createdAt":"2024-03-14T18:10:37Z","_updatedAt":"2024-09-24T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e280b03144c04dc03bf6e42dbcab1e3408ad2d6-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Love at first sale: top takeaways from Anthony Natoli\""},"title":"Love at first sale: top takeaways from Anthony Natoli","_rawExcerpt":[{"_key":"ba1247ead339","_type":"block","children":[{"_key":"1f929598f50d","_type":"span","marks":[],"text":"Learn how Anthony Natoli, Senior Account Executive at LinkedIn, takes a person-first approach to signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"love-at-first-sale-anthony-natoli"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/lSpJLY-_lCk","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-abe917b3a52d7dbde946f30cd121043d4966a656-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"3855edae5fce","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f27e5cbe-7d18-5bc6-9ea2-440f0a402990","_id":"d5d7338f-3e81-47a3-ba74-35a33f5a7cc2","publishedAt":"2024-03-13T12:44:01.276Z","_createdAt":"2024-03-12T12:49:23Z","_updatedAt":"2024-03-13T13:12:47Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04fdaf2383cd133714e78d8118bc18bafa520149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Deliver the right message at the right time with our Outreach integration\""},"title":"Deliver the right message at the right time with our Outreach integration","_rawExcerpt":[{"_key":"7a3dd19d2f2b","_type":"block","children":[{"_key":"d9a900a9f8fc","_type":"span","marks":[],"text":"Check out how Common Room's Outreach integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"deliver-the-right-message-at-the-right-time-outreach-integration"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4ee5709f5f38","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-fd154280-4c9e-50dd-b421-b215014ba1c4","_id":"e06b5477-35cf-402d-86e3-ecdbec832319","publishedAt":"2024-03-11T18:27:00.000Z","_createdAt":"2024-03-07T19:27:26Z","_updatedAt":"2024-09-06T17:34:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-47a846dfb5fc1f477d06985aa93ff002882fd7d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG buying signals your sales team should be tracking\""},"title":"PLG buying signals your sales team should be tracking","_rawExcerpt":[{"_key":"9a183bda9486","_type":"block","children":[{"_key":"db859f7ce6c5","_type":"span","marks":[],"text":"See which PLG buying signals your sales team should be tracking and learn how to take action on them fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"plg-buying-signals-your-sales-team-should-be-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e219f4fff143","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-46a35d27-cc40-5e40-928d-5c9421ff7a01","_id":"d196729a-1b21-4053-b6e9-7b5f3e6330a7","publishedAt":"2024-03-04T13:45:41.875Z","_createdAt":"2024-03-01T16:28:36Z","_updatedAt":"2024-09-06T17:32:34Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f694e7e753ba83b853beeb3239a3f1039d8a329b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Power your GTM strategies with viral content monitoring\""},"title":"Power your GTM strategies with viral content monitoring","_rawExcerpt":[{"_key":"004f82286390","_type":"block","children":[{"_key":"269c00bde036","_type":"span","marks":[],"text":"Check out how Common Room's viral content monitoring can help go-to-market teams stay a step ahead of hot trends and topics in their industries."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":3,"slug":{"current":"power-your-gtm-strategies-with-viral-content-monitoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"eb94c68cccc1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-bdaedfe4-61c7-592d-9c72-0183989cf966","_id":"7433fb28-eb21-4082-861d-73c4406e8eaf","publishedAt":"2024-02-26T16:06:44.664Z","_createdAt":"2024-02-23T16:57:55Z","_updatedAt":"2024-03-12T12:50:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-71062c6d8a35678d8de9b8d61ff4bc19a3fc3dbe-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put your GTM plays on autopilot with intelligent automations\""},"title":"Put your GTM plays on autopilot with intelligent automations","_rawExcerpt":[{"_key":"7e6919c8052d","_type":"block","children":[{"_key":"0c3108c2aee70","_type":"span","marks":[],"text":"Check out how Common Room's new and improved workflow automations can help every go-to-market team execute on winning plays at scale."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"put-your-gtm-plays-on-autopilot-with-intelligent-automations"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b23e29027910","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-893b777b-611b-5ffd-863e-87c0c70d89e3","_id":"28db253e-a91c-4ba3-acc9-34763707aa32","publishedAt":"2024-02-26T13:49:25.180Z","_createdAt":"2024-02-22T15:43:33Z","_updatedAt":"2024-09-13T16:17:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a3d0a8092bddc0b10a8a7710e326ba23813ff7a0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 ways to boost your outreach response rates\""},"title":"5 ways to boost your outreach response rates","_rawExcerpt":[{"_key":"4ce3ab5088fd","_type":"block","children":[{"_key":"641c3ba661d7","_type":"span","marks":[],"text":"See five ways to increase buyer responses and learn how to uncover person-level insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"5-ways-to-boost-outreach-response-rates"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"34b2e78aa6ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3555f7cb-97cf-544a-877f-6e7413601217","_id":"fadb039a-d568-4fd5-ac32-954848bc01b3","publishedAt":"2024-02-13T15:41:29.778Z","_createdAt":"2024-02-09T01:21:26Z","_updatedAt":"2024-09-24T00:32:14Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8446becde7399910fedae0bcc754a027dfd36b2c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG playbooks to run in 2024: top takeaways from StackBlitz\""},"title":"PLG playbooks to run in 2024: top takeaways from StackBlitz","_rawExcerpt":[{"_key":"c058a6ce4f5b","_type":"block","children":[{"_key":"25c4bb71f618","_type":"span","marks":[],"text":"Learn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"plg-playbooks-to-run-in-2024-stackblitz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/srzFzVu5iNM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4dbf4cf85a71a835d55c95a506b7d23ce834ee64-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a7e13905dfe9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9ba768e1-0e07-5a72-9c5b-e2a66d580f4c","_id":"91bc2a1f-7dad-4431-8784-e38f60b71928","publishedAt":"2024-02-12T15:39:08.426Z","_createdAt":"2024-02-09T01:09:25Z","_updatedAt":"2024-09-06T17:28:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1209fa412b72c42a61ecb67f61da6572103d1256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 buying signals you're probably missing out on\""},"title":"5 buying signals you’re probably missing out on","_rawExcerpt":[{"_key":"ff38eb76fdbc","_type":"block","children":[{"_key":"ebeb32993317","_type":"span","marks":[],"text":"See five examples of buying signals you may be missing out on and learn how to uncover every signal fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"5-buying-signals-youre-probably-missing-out-on"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e9923b6568a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bde59311-51c6-5387-bd8f-100c00b46fd6","_id":"b0aeb034-fd1e-44c5-aa08-6ca260b725f6","publishedAt":"2024-02-08T13:39:15.593Z","_createdAt":"2024-02-06T18:18:08Z","_updatedAt":"2024-02-08T14:14:30Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning modern buyers requires a person-first approach\""},"title":"Winning modern buyers requires a person-first approach","_rawExcerpt":[{"_key":"47f0033cefc3","_type":"block","children":[{"_key":"a70523c742a6","_type":"span","marks":[],"text":"See what it takes to create stronger connections and win more business in the era of person-first sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"winning-modern-buyers-requires-a-person-first-approach"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c363436da6b0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5b6518433c05066a03356019ef633b9b3c0c8632-512x512-png"}},"name":"Alex Weinstein","title":"Head of Sales"}}],"companies":[]},{"_type":"post","id":"-d232994b-034a-5414-97f4-ba56c9f532e8","_id":"4b303058-1575-4d43-a370-d07d470d0f09","publishedAt":"2024-02-07T13:45:44.727Z","_createdAt":"2024-02-05T14:15:01Z","_updatedAt":"2024-02-08T02:52:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Person360: Connect with the person behind the signal\""},"title":"Introducing Person360™: Connect with the person behind the signal","_rawExcerpt":[{"_key":"7c95bb599d9f","_type":"block","children":[{"_key":"b7004c2596b1","_type":"span","marks":[],"text":"See how Common Room's AI-powered identity resolution and enrichment engine—Person360™—helps you see every signal and connect with the real person behind it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"introducing-person360-connect-with-the-person-behind-the-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dd8611fe4377","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c084a90c-9e66-55a0-be7d-325c99dda021","_id":"9dd1f8d3-eab0-4dde-a23b-bec77dad7a7a","publishedAt":"2024-01-31T13:39:35.728Z","_createdAt":"2024-01-24T16:12:26Z","_updatedAt":"2025-02-06T01:10:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57af51dd6001362211cf81633b887a3cacd1c410-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winter 2024 product roundup: what's new at Common Room\""},"title":"Winter 2024 product roundup: what's new at Common Room","_rawExcerpt":[{"_key":"42ce79f6c8a0","_type":"block","children":[{"_key":"e3c9b05d2f680","_type":"span","marks":[],"text":"Check out what's new at Common Room—including integrations with Outreach and Apollo, updates to our Prospector feature, and more."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"winter-2024-product-roundup"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fe9145633d2aa8acbea2e985579c91f17232c98-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"14c7a7039ff1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-0f099b28-2c40-513a-bfec-f2b4218c3b23","_id":"9f59fd88-c0d0-4219-ad77-5f2f22881b1a","publishedAt":"2024-01-24T13:43:17.774Z","_createdAt":"2024-01-22T18:17:32Z","_updatedAt":"2024-01-24T13:53:34Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66a2d402a92e7b2dd5a4a71b8aff79d59775159c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales productivity: 3 ways to boost team output\""},"title":"Sales productivity: 3 ways to boost team output","_rawExcerpt":[{"_key":"936b3bb8980e","_type":"block","children":[{"_key":"28a0bee11d93","_type":"span","marks":[],"text":"See what's dragging down sales productivity and learn how to boost your team output in three steps."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-productivity-boost-team-output"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5bde5761316d941424f1d05beed7229435eb46a2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"006cf12ab625","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55d7dcb9-d15b-51c0-ae4f-85bcbc3185b2","_id":"846a2439-bc3b-4f6a-b4b5-a5f0d0a2be7e","publishedAt":"2024-01-11T18:17:00.000Z","_createdAt":"2024-01-02T18:18:30Z","_updatedAt":"2024-01-16T15:24:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c576fb5fffaefcfa3cf4c1b90c9dca04552c3418-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mend your multithreading strategy: 3 dos and don'ts for sales teams\""},"title":"Mend your multithreading strategy: 3 dos and don’ts for sales teams","_rawExcerpt":[{"_key":"7949ac9c8476","_type":"block","children":[{"_key":"d64907f59e45","_type":"span","marks":[],"text":"See why multithreading matters and learn how to improve your multithreading strategy with helpful dos and don'ts."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"multithreading-strategy-dos-and-donts-for-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-757b15962c6324483829ca3a5c6650da4d3ff454-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"65bd677fc9c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9312eaf1-b111-584a-8232-5c39990a84e7","_id":"818b5882-f910-4702-af67-be719fa6b9d6","publishedAt":"2024-01-02T13:43:40.350Z","_createdAt":"2023-12-27T21:46:27Z","_updatedAt":"2024-01-02T13:50:44Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d637af3b9e0cd242a7c3395f24cd8d8b850704a4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 sales efficiency killers (and how to stop them)"},"title":"5 sales efficiency killers (and how to stop them)","_rawExcerpt":[{"_key":"66c22d2862a3","_type":"block","children":[{"_key":"ab9d607058930","_type":"span","marks":[],"text":"See which common sales efficiency killers are standing in your way and learn how to stop them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-efficiency-killers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-96bbd97c7b9005437f26317469cb9b0b9dc5c2c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ad9fd214e472","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-ec257987-0757-53e8-b1c0-c847aafeb898","_id":"03ace90e-c2e9-4261-9e77-859f0c5752be","publishedAt":"2023-12-20T11:03:58.744Z","_createdAt":"2023-12-19T19:00:42Z","_updatedAt":"2023-12-20T11:13:35Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7ab9c1506eb264ef4491ab7b4b570ec84b33e478-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Lead prioritization (or a better way to separate the gold from the garbage)\""},"title":"Lead prioritization (or a better way to separate the gold from the garbage)","_rawExcerpt":[{"_key":"d5ec2a2f82af","_type":"block","children":[{"_key":"345aabc00387","_type":"span","marks":[],"text":"See what's missing from your lead prioritization process and learn how to zero in on the best opportunities faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"lead-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e52397b8a2b97ce4f67a6036c624356c34abdb26-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"35b1dc482adc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d7e06360-799f-5cab-8dc3-622f05b26b24","_id":"80c8e33a-f220-4fe6-a2d3-7d575a52c8ff","publishedAt":"2023-12-18T14:00:47.157Z","_createdAt":"2023-12-14T15:07:39Z","_updatedAt":"2024-09-25T16:39:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-90f7a67720649403a0da81a9059ec4a299c800b9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Don’t forget the people behind the product: PLG best practices from Coda\""},"title":"Don’t forget the people behind the product: PLG best practices from Coda","_rawExcerpt":[{"_key":"18b22f3d1975","_type":"block","children":[{"_key":"7859ae37e8da","_type":"span","marks":[],"text":"Learn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"dont-forget-the-people-behind-the-product"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1lm71JbFlgw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4ad2f5388f0199449e5840831380bda2975dc4b2-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"abf6dc0e2a5d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9d6a9790-b150-5874-9195-a019eafd2034","_id":"df270bab-38b0-44e9-a539-bfd1cd2dd63b","publishedAt":"2023-12-11T13:49:04.921Z","_createdAt":"2023-12-08T17:32:59Z","_updatedAt":"2023-12-11T14:14:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bc80e78dda77fad4bc15c577c9d1f1c3b5190140-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales efficiency: a guide to fixing your formula\""},"title":"Sales efficiency: a guide to fixing your formula","_rawExcerpt":[{"_key":"bd0c9c17040a","_type":"block","children":[{"_key":"8ed766ba6acb","_type":"span","marks":[],"text":"See what's interfering with your sales efficiency and learn how to fix your formula."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"sales-efficiency-formula"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9cf3cd11e1aff8c29e49bf74db1149ca8964951c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"597585b002f3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-53da2fe2-62d1-5cc1-a2e8-b8a76fab27ad","_id":"88064259-3244-4908-951f-f4ea8d13d653","publishedAt":"2023-12-06T13:45:15.776Z","_createdAt":"2023-12-01T19:38:04Z","_updatedAt":"2024-09-25T16:42:13Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9103fbb67c73e166a86b66a243b47d772b94ef13-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG is a data dance: product-led insights from SCS Cloud\""},"title":"PLG is a data dance: product-led insights from SCS Cloud","_rawExcerpt":[{"_key":"7a1e454fdd63","_type":"block","children":[{"_key":"f2cb9a48ac4b","_type":"span","marks":[],"text":"Learn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"plg-is-a-data-dance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/hfLTQuSKtoM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-886052b5af557cac3dbfd2dd1cca79a090d44845-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"c0e96d234fe1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-5da246e4-0bd0-59eb-8e25-c7fd4abca18a","_id":"f31e650e-b204-431d-b217-89d3fd2e357f","publishedAt":"2023-12-04T14:08:50.491Z","_createdAt":"2023-12-01T19:03:51Z","_updatedAt":"2023-12-04T14:32:38Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8bc631cb154acf91232f99290dfbd1aa1ca27db4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Outbound prospecting: the good, the bad, and the ugly\""},"title":"Outbound prospecting: the good, the bad, and the ugly","_rawExcerpt":[{"_key":"3372985af459","_type":"block","children":[{"_key":"ad09a7c5a836","_type":"span","marks":[],"text":"See why outbound prospecting is still crucial to revenue growth and learn how to separate the best outbound tactics from the rest."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"outbound-prospecting-good-bad-ugly"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62f45ea4c5f6d4ef5de5d9be5fff008d358a2d97-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a53e792d7b5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-66721b10-0e25-568e-b75c-ebf7a719a173","_id":"a8ee104d-7bc1-4703-b3f8-64b8081992d9","publishedAt":"2023-11-27T13:43:47.013Z","_createdAt":"2023-11-22T15:00:45Z","_updatedAt":"2024-09-25T16:46:21Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1d145fe6aec01a13ef7b7ab2b6fcd9279e347faf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Charting a new go-to-market course: upmarket intelligence from Lumen5\""},"title":"Charting a new go-to-market course: upmarket intelligence from Lumen5","_rawExcerpt":[{"_key":"bc6296441002","_type":"block","children":[{"_key":"515750356e40","_type":"span","marks":[],"text":"Learn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"charting-a-new-go-to-market-course"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/y7sV0g06Axs","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-bba3f7068182fe00729dca903cf0df8d2b5ae934-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a8feb89e0923","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-84142920-5510-5b94-96b2-13644106efd2","_id":"ee73785e-4426-4892-a662-098d8ccb3aea","publishedAt":"2023-11-21T13:49:35.734Z","_createdAt":"2023-11-20T17:44:44Z","_updatedAt":"2024-09-25T17:51:06Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2b0b42e744c38b1d3dade77157f97be254d8b716-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Your customers are your cheat code: customer marketing tips from Apollo.io\""},"title":"Your customers are your cheat code: customer marketing tips from Apollo.io","_rawExcerpt":[{"_key":"b032ab29bb7a","_type":"block","children":[{"_key":"d687733acea1","_type":"span","marks":[],"text":"Learn how Apollo.io's Dan Cmejla cultivates customer advocacy and maximizes marketing impact across distribution points."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"customers-are-your-cheat-code"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/_9ZPiDY6hNY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-caf34227e6b83fb489aefd6b66728fa60664a7c9-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"91febf1e28ee","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c92d22a9-154c-543b-8722-bea2ce55a283","_id":"d969a4b7-7394-4566-8377-d9aee944d0b1","publishedAt":"2023-11-20T14:02:45.169Z","_createdAt":"2023-11-18T19:21:57Z","_updatedAt":"2024-09-05T19:38:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8620b65e0ef7213b61cecd161661807075debaa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Product-led sales vs. enterprise sales: why you need the right data to move upmarket\""},"title":"Product-led sales vs. enterprise sales: why you need the right data to move upmarket","_rawExcerpt":[{"_key":"df9e1b586e70","_type":"block","children":[{"_key":"361792d15d89","_type":"span","marks":[],"text":"See why data is the difference between product-led sales vs. enterprise sales and how to make the move upmarket."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"product-led-sales-vs-enterprise-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6394857c4d912e5a7c953fe6f5eb9078e6476642-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"beb542c71b1c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da5b81d9-5ed0-546e-ad0e-c78bc6489663","_id":"40b21e9b-f6ed-485c-ba9a-abfaa219cdbb","publishedAt":"2023-11-13T13:44:53.290Z","_createdAt":"2023-11-07T16:31:40Z","_updatedAt":"2024-09-05T19:37:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1962c8d50fdac5d31d31d97f9759f5a8992e5cf3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The ROI of the dark funnel: what your hidden data is really worth\""},"title":"The ROI of the dark funnel: what your hidden data is really worth","_rawExcerpt":[{"_key":"d844fc4dd280","_type":"block","children":[{"_key":"d9df3207c51e","_type":"span","marks":[],"text":"See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"roi-of-the-dark-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8c0336535c71b39e3e56902268fd161df43be770-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d49ddf2a3c5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d10e7298-35d5-59dd-91ee-ae39d35b3e2c","_id":"10056194-282e-4f02-913e-d71ab53a1dc8","publishedAt":"2023-11-06T13:47:45.891Z","_createdAt":"2023-11-03T19:27:40Z","_updatedAt":"2024-09-25T16:49:37Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-79c2a7a9e575130d2383d224aca2a91be573b318-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Driving revenue from dark social\""},"title":"Don’t be afraid of the dark: dark social insights from Chili Piper","_rawExcerpt":[{"_key":"875c37b97c98","_type":"block","children":[{"_key":"a3a6676ce1c3","_type":"span","marks":[],"text":"Learn how Arthur Castillo measures and maximizes the business impact of dark social activity."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"dont-be-afraid-of-the-dark-social"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YBd_2DvjPOM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-d59ecd81cc2ca701190e4188150d9dd87a52c490-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"82724b32a142","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ab33732-1f30-5db3-b694-134f3ba4fd65","_id":"14240ffa-24da-4b7c-a122-721db9194fb0","publishedAt":"2023-11-01T12:40:22.823Z","_createdAt":"2023-10-30T16:47:47Z","_updatedAt":"2024-09-05T19:33:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-515d1998218c0cc7dd870bcfaa306893b8e1da0e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Go beyond product-led sales: introducing a better way to do data-driven sales\""},"title":"Go beyond product-led sales: introducing a better way to do data-driven sales","_rawExcerpt":[{"_key":"3e54a5cd4a8e","_type":"block","children":[{"_key":"b54bbf122bfe","_type":"span","marks":[],"text":"See how Common Room's AI-powered sales solution helps you go beyond product-led sales to unlock the power of data-driven sales for your team."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"go-beyond-product-led-sales-do-data-driven-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0e60d5c0b755e64f428f93b103525cdf4ee2f74d-2880x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2880,"aspectRatio":2.2857142857142856}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fe8a64d2e747","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-af4f33c0-d9b9-50c5-88c9-7348ffe9e5d2","_id":"2fa75474-e474-4449-be9d-841248c7fe6c","publishedAt":"2023-10-26T12:43:38.519Z","_createdAt":"2023-10-25T20:12:07Z","_updatedAt":"2024-09-05T19:33:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Yesterday, today, tomorrow: how Common Room powers the future of customer connection\""},"title":"Yesterday, today, tomorrow: how Common Room powers the future of customer connection","_rawExcerpt":[{"_key":"b128234157a2","_type":"block","children":[{"_key":"e115ce608025","_type":"span","marks":[],"text":"See how Common Room helps you tap into the modern customer journey with full visibility into identity, intent, and context."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"how-common-room-powers-the-future-of-customer-connection"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"052b200e057a","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-b720abba-dafb-58eb-a655-369f32caf7f1","_id":"cb8ae22b-e87f-4ac5-83cd-ced349cec94b","publishedAt":"2023-10-24T12:44:58.692Z","_createdAt":"2023-10-23T16:26:02Z","_updatedAt":"2024-10-31T14:28:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c96b5c091ab30dc67d2893ba5b4de2deff81637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"B2D: what sets the best business-to-developer strategies apart\""},"title":"B2D marketing and selling: the best business-to-developer strategies","_rawExcerpt":[{"_key":"02d3fa8ad679","_type":"block","children":[{"_key":"7289ad380cba","_type":"span","marks":[],"text":"See what separates the best B2D strategies from the rest and learn how to upgrade your business-to-developer sales motion."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"b2d-best-business-to-developer-strategies"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-60b434668ae3bbadb0737875a3bac97d817d46b8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79062799ff0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b38d0d3e-4e74-5a52-b8ed-0ef5a312dc48","_id":"7b212acc-16e6-47e5-8742-c929125609d8","publishedAt":"2023-10-23T19:20:00.000Z","_createdAt":"2023-10-22T19:21:06Z","_updatedAt":"2024-10-16T19:25:29Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Cracking the open-source sales code: tips from go-to-market leader Dan Miller\""},"title":"Cracking the open-source sales code: tips from go-to-market leader Dan Miller","_rawExcerpt":[{"_key":"7928eee36402","_type":"block","children":[{"_key":"4848d03c9473","_type":"span","marks":[],"text":"Learn how Loft Labs' Dan Miller empowers teams to find, nurture, and close open-source sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"cracking-the-open-source-sales-code"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0bdc449b6d6a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-8601386f-c286-55c9-af4a-5a8eacbe37ea","_id":"8d623e87-af91-4a97-b16e-2413845007cc","publishedAt":"2023-10-17T13:18:39.076Z","_createdAt":"2023-10-16T19:29:48Z","_updatedAt":"2024-10-16T19:27:50Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-11a33a870057258b811f0486220bcd7b35388069-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action\""},"title":"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action","_rawExcerpt":[{"_key":"c470165d6d3d","_type":"block","children":[{"_key":"c08055265e18","_type":"span","marks":[],"text":"Find out how dev-first companies measure the impact of community and prove return on investment using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-dev-first-companies-tie-top-of-funnel-interest-to-bottom-of-funnel-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f4764a15b1872afb3095e1ab0dada6f96feca3ee-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c1c59cbfe80e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2eec4458-e742-5ccf-b42b-16b303e945b1","_id":"8ae59386-88ff-477f-a1fa-b82fdfcb9c51","publishedAt":"2023-10-10T12:46:44.777Z","_createdAt":"2023-10-09T16:39:20Z","_updatedAt":"2024-08-30T18:15:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a4aa6d1552093a6d893ba5a21707c31a6c0589e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to upgrade your product-led sales strategy\""},"title":"How to upgrade your product-led sales strategy","_rawExcerpt":[{"_key":"de7becf09ea0","_type":"block","children":[{"_key":"8d8235a28c69","_type":"span","marks":[],"text":"Explore the ins and outs of product-led sales strategy and how to optimize your approach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"product-led-sales-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3166bb73daffee54c415b870e36ba7f25f5cd2ae-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"7aad60610818","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a02244e0-b875-5dbb-94db-1e92514efece","_id":"7ebb210f-80c4-4491-9d6b-2a2b53474d54","publishedAt":"2023-10-05T12:43:18.406Z","_createdAt":"2023-10-04T18:53:33Z","_updatedAt":"2024-08-30T18:13:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7614027eb08cabb4daf206cd836d1d19708348e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Your sales team needs SQLs, not SQL\""},"title":"Your sales team needs SQLs, not SQL","_rawExcerpt":[{"_key":"6f3d686713ff","_type":"block","children":[{"_key":"0365ac650b2b","_type":"span","marks":[],"text":"See why technology is stopping sales teams from taking action and how to simplify go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"your-sales-team-needs-sqls-not-sql"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0eb8c308dfe93c748fb5d8c936caedba4373b122-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"010b17e390e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3962d432-3883-50f9-a3ab-de5ff20e6e4e","_id":"4d89bb04-65f9-4f4f-a6d4-a2dfb86d00fa","publishedAt":"2023-10-02T17:05:21.062Z","_createdAt":"2023-10-02T16:42:42Z","_updatedAt":"2024-10-16T19:27:04Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-563cec14e3fc2c8b5cfd7564211ffbde1eaefb88-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Selling to developers: how to bring devs to the buying table\""},"title":"Selling to developers: how to bring devs to the buying table","_rawExcerpt":[{"_key":"65428ec1b264","_type":"block","children":[{"_key":"a3f126463ef5","_type":"span","marks":[],"text":"Explore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"selling-to-developers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-36ef12ddbcd8f9f4f8b1ca8398e01e9b3b7aa6a5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"96cfeeafe2bd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-4481f004-9a30-5f68-bf31-f51bd27aae31","_id":"031164d1-b2b0-4d8d-8f83-07bf74de37a6","publishedAt":"2023-09-19T13:13:49.320Z","_createdAt":"2023-09-18T17:25:12Z","_updatedAt":"2024-10-16T19:28:37Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ae8593221649bed9363e8cd5c2d41477195421e1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How dev-first companies streamline community to save time and stay proactive\""},"title":"How dev-first companies streamline community to save time and stay proactive","_rawExcerpt":[{"_key":"7fe474a3eeb4","_type":"block","children":[{"_key":"32c8c0e10cc8","_type":"span","marks":[],"text":"Find out how dev-first companies save time on community and focus on the most impactful work using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-dev-first-companies-streamline-community-operations-to-save-time-and-stay-proactive"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3b2e38f3bf52260faf2f34ce911ca0242b4473c4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"123db8175793","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3eb10f65-bd83-5f9c-8d01-6ebbc257ed06","_id":"6d2e1cee-f9d0-49f1-a3e9-e361f87a3cef","publishedAt":"2023-09-14T12:56:19.257Z","_createdAt":"2023-09-13T16:41:01Z","_updatedAt":"2024-08-30T17:19:12Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5686e74c4e94536305b1199510c00e2ff8f4f5d0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your sales team hates your product-led growth strategy\""},"title":"Why your sales team hates your product-led growth strategy","_rawExcerpt":[{"_key":"c8cae3579178","_type":"block","children":[{"_key":"4e2857d688e8","_type":"span","marks":[],"text":"Learn why product-led growth is drowning sales teams in distractions and how to separate the signal from the noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-your-sales-team-hates-your-product-led-growth-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-06822f1540678573844a5b8ede7946b6087e860f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a8ba7dbcb810","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1cd43c2f-85ba-5fdf-873a-0330f3f8e14b","_id":"88fc6308-164b-44c4-82f3-ea3c3bd32c4d","publishedAt":"2023-09-12T15:55:26.381Z","_createdAt":"2023-09-12T15:30:57Z","_updatedAt":"2024-08-29T19:06:03Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2bebbde7319c116fae9167d422bed5b1fefe75b2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to solve the commercial open-source sales conundrum\""},"title":"How to solve the commercial open-source sales conundrum","_rawExcerpt":[{"_key":"ad813640aaa1","_type":"block","children":[{"_key":"a1d85d00393c","_type":"span","marks":[],"text":"See what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"commercial-open-source-software-sales-conundrum"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-142f35f6d38076152220a03cf64b41c2229b0917-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b913761489c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-069429e0-8d2c-5906-8c10-36a85ca37e08","_id":"3e345503-823c-4558-b492-06d3e5f5d105","publishedAt":"2023-09-06T12:50:30.875Z","_createdAt":"2023-08-31T20:51:46Z","_updatedAt":"2024-08-29T19:05:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b1410b9e8231b7a0567b59fa736769b6d0dbe73-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your dark funnel is only getting darker (and what to do about it)\""},"title":"Why your dark funnel is only getting darker (and what to do about it)","_rawExcerpt":[{"_key":"b3a5da3f4900","_type":"block","children":[{"_key":"c9f81e0548ab","_type":"span","marks":[],"text":"Learn why your dark funnel is about to get darker and what you can do to illuminate it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"why-your-dark-funnel-is-only-getting-darker"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a6e9d302d9bb9147bd6244a70fb85419e4b569-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"84b1f434fd63","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-296afabe-ccdb-5b6c-8e6b-995fd8193f28","_id":"ce07f653-5871-4f85-b521-d62e40b1f1c4","publishedAt":"2023-08-31T12:41:08.686Z","_createdAt":"2023-08-30T17:15:49Z","_updatedAt":"2024-08-29T19:04:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72adce5c476019ed9350a2b5798078b07aad94c3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to build a lead scoring model that actually works\""},"title":"How to build a lead scoring model that actually works","_rawExcerpt":[{"_key":"c18328786afa","_type":"block","children":[{"_key":"700ad74fb74c","_type":"span","marks":[],"text":"Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-to-build-a-lead-scoring-model-that-actually-works"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1dfb6ef2182e24b0f7cbd1dbfe0e5e7c42fa3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8fff3c54d422","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-83c4f61e-aaa1-5416-949d-2e8045f3ac8e","_id":"5a8d8602-3464-4e4b-b973-24e6078f8e0b","publishedAt":"2023-08-21T12:44:18.353Z","_createdAt":"2023-08-18T13:19:01Z","_updatedAt":"2024-08-29T18:59:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c052f32b0bd244416953ded14e39fcf546fe7eb7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Customer experience strategy: why it's broken and how to fix it\""},"title":"Customer experience strategy: why it's broken and how to fix it","_rawExcerpt":[{"_key":"7f5f5ed18a55","_type":"block","children":[{"_key":"332d15d7e8ba","_type":"span","marks":[],"text":"See what's standing in the way of customer experience strategy and how to wow your prospects and customers."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"customer-experience-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-12c5da3e9d2c7c41791ee8698ce48f2526fd7d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e34fd13fd6b4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-7398158494de3e80c6e6ef8111527b795b22fdbd-714x714-jpg"}},"name":"Josh Grose","title":"Head of Growth"}}],"companies":[]},{"_type":"post","id":"-33b464b0-b758-5b66-a6cf-2c08013dc2da","_id":"7346e72b-9dd9-4af1-b8f7-b220f02c5e9c","publishedAt":"2023-08-16T12:40:30.243Z","_createdAt":"2023-08-14T17:08:24Z","_updatedAt":"2024-09-25T17:04:53Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7da7ca0de6f5059d1775bf676b98e1e756eab07f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mapping the modern funnel\""},"title":"Long live the marketing funnel: customer journey mapping basics from MKT1","_rawExcerpt":[{"_key":"b50224602b12","_type":"block","children":[{"_key":"41d1b481a16a","_type":"span","marks":[],"text":"Learn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"long-live-the-marketing-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rqmsz6aKlcg","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-b405f8d497fbb4f6edd869f124a775ad398c9c79-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"1947ab6619ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51ac57e6-d020-5887-b594-05e1666bcff8","_id":"c58dcecb-28ad-46cf-a9db-9199f625a649","publishedAt":"2023-08-08T19:20:00.000Z","_createdAt":"2023-08-07T19:20:50Z","_updatedAt":"2024-08-29T18:52:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6f84d075e26114e7ea7a0d8ff3074fdfebda33c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales velocity strategies: 3 that work and 3 that don't\""},"title":"Sales velocity strategies: 3 that work and 3 that don't","_rawExcerpt":[{"_key":"1041e7a22c0c","_type":"block","children":[{"_key":"f1ef56f53e81","_type":"span","marks":[],"text":"Dive deep into sales velocity strategies and separate what works from what doesn't."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"sales-velocity-strategies-3-that-work-and-3-that-dont"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e546242c3ed6fb523751add5559aa4d62ca4032d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1af7f8e8a4ff","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e933a96c-5e9f-5f27-9a34-12db3e8b8f35","_id":"02ed5876-0ac0-4196-962e-e1a77ec75398","publishedAt":"2023-07-31T18:07:36.457Z","_createdAt":"2023-07-31T17:35:42Z","_updatedAt":"2024-09-25T17:06:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-78f24a6cba074b1feee493b6e8a32f47fc2e9137-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Putting the \"G\" in PLG\""},"title":"What the fastest-growing PLG companies have in common: patterns from Keyplay and PeerSignal","_rawExcerpt":[{"_key":"79d37726e0a4","_type":"block","children":[{"_key":"77a607177071","_type":"span","marks":[],"text":"Learn what research from Keyplay and PeerSignal says about the state of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"what-the-fastest-growing-plg-companies-have-in-common"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/c9aCAUG6N2M","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5649110170e523308303c6250d9c820568bee5de-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"20674d17e035","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bfcadc33-43e8-57f3-a47b-ba38fd27afb1","_id":"dcd0a24e-afaa-4462-8701-83fac0d3cb21","publishedAt":"2023-07-25T11:45:00.000Z","_createdAt":"2023-07-25T11:46:26Z","_updatedAt":"2024-09-12T19:18:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-53192ef0d39daaad1e62640bcb1e58732b02d433-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Buyer intent: a guide to what you're missing\""},"title":"Buyer intent data: a guide to finding the right data","_rawExcerpt":[{"_key":"04f066a2a214","_type":"block","children":[{"_key":"1101fc0901e60","_type":"span","marks":[],"text":"Learn the ins and outs of buyer intent—and why some intent signals are better than others."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"buyer-intent-a-guide-to-what-youre-missing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3d5c2875b68a94dae88b7c40388bf3f9a8f9a256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c90552eee7c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6bc0b289-be5a-5aa6-a3b4-765ec045ffc0","_id":"16faac23-ac81-474d-80ee-1bb704ee0088","publishedAt":"2023-07-14T15:05:52.236Z","_createdAt":"2023-07-13T20:02:40Z","_updatedAt":"2024-08-29T18:43:56Z","categories":[{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0f9c28fd2bba1e157bcc2aa7e2e08c5102242a5e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Community plus sales, not community vs. sales: How we work together at Common Room\""},"title":"Community plus sales, not community vs. sales: How we work together at Common Room","_rawExcerpt":[{"_key":"411abc391377","_type":"block","children":[{"_key":"266c405520cc","_type":"span","marks":[],"text":"See how we view the partnership between community and sales at Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":14,"slug":{"current":"community-plus-sales-not-community-vs-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-924a1a90788633941c24a1e5097e9642913708d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d8b2494df2b3","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.17615176151761522,"bottom":0.12737127371273715,"left":0.23035230352303526,"right":0.07046070460704612},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5799457994579946,"y":0.5135501355013551,"height":0.6747967479674797,"width":0.6991869918699186},"asset":{"_id":"image-4989efae597d498903a89646d2b9a593ab4fc063-400x400-jpg"}},"name":"Rebecca Marshburn","title":"Community"}}],"companies":[]},{"_type":"post","id":"-43e147cd-140d-5a71-8650-32c3715ec99a","_id":"c7ad7f6b-0517-429d-8e18-8e7333db863d","publishedAt":"2023-07-12T12:43:00.000Z","_createdAt":"2023-07-12T12:44:09Z","_updatedAt":"2024-09-25T17:08:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1af1d0b05122b7b1cd2b0acb5798b954c553bad-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to supercharge your sales funnel using Common Room\""},"title":"How to supercharge your sales funnel using Common Room","_rawExcerpt":[{"_key":"858b9e3b1b07","_type":"block","children":[{"_key":"aeab22368d67","_type":"span","marks":[],"text":"Learn how SDRs use Common Room to get better visibility into prospects and streamline outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"how-to-supercharge-your-sales-funnel-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FefgytJiJwM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-8815a061ed08907550e944db6130a8df1bf2ce78-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"ab1383587c6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b7fba019-8e6a-5fa3-b2d6-d3a506d96ae7","_id":"446b59bf-269d-4c6a-ad6e-a404517b2859","publishedAt":"2023-07-07T00:26:00.000Z","_createdAt":"2023-07-06T00:26:43Z","_updatedAt":"2024-09-25T17:17:55Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2c2533ece2d5019a0af88fb12367bb157d0dadf2-3840x2160-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":2160,"width":3840,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Blog title card with title: \"How ClickHouse powers community and business performance using Common Room\""},"title":"How ClickHouse powers DevRel and business performance using Common Room","_rawExcerpt":[{"_key":"e0b7d42b3e33","_type":"block","children":[{"_key":"e04d83727d50","_type":"span","marks":[],"text":"Learn how ClickHouse delivers value to its community members and go-to-market teams in equal measure."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-clickhouse-powers-community-and-business-performance-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/qJtjs4MryHY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e9c1040e0b4611c731945faf12ba322363912975-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"b790e1965638","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d658e05f-55d0-5f05-8752-b2da67397ec9","_id":"b21ffe4b-f48c-46d4-aa2d-0cba982d7b26","publishedAt":"2023-07-05T18:25:00.000Z","_createdAt":"2023-07-05T18:26:31Z","_updatedAt":"2024-08-21T18:10:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-35993597f76c27fdf256d6d623067b4efe3e5cde-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed\""},"title":"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed","_rawExcerpt":[{"_key":"660929156529","_type":"block","children":[{"_key":"6995458b18b1","_type":"span","marks":[],"text":"See how Temporal used Common Room to create more high-qualty sales pipeline faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-temporal-used-common-room-to-build-more-pipeline-at-speed"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rJKmEXNiOeM?list=PLKDS0si7azFltoaNhBUQ3YvyhJHIy0KRr","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3aa4059dc23d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[{"_id":"f355843a-ea9f-40bd-8a54-1326c2606a4d","title":"Temporal","mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-09d0680c2af1278ede8dd4331e0d1bc1556cbb59-194x100-svg","altText":null,"extension":"svg","metadata":{"hasAlpha":true,"dimensions":{"height":100,"width":194,"aspectRatio":1.94}}}}}]},{"_type":"post","id":"-b4133f29-9386-557d-9559-d9048d0cf5ad","_id":"0ce34216-6539-418e-bb3e-924dd2ba892a","publishedAt":"2023-07-05T18:55:00.000Z","_createdAt":"2023-07-03T18:17:03Z","_updatedAt":"2024-08-21T18:11:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-34c351e9501b1ff5e2affab43ae8cc631d687c10-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams keep customer LTV growing and growing\""},"title":"How modern GTM teams keep customer LTV growing and growing","_rawExcerpt":[{"_key":"5b257cd521d4","_type":"block","children":[{"_key":"ed75c1fd09f3","_type":"span","marks":[],"text":"Find out how modern GTM teams increase customer lifetime value using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-modern-gtm-teams-keep-customer-ltv-growing-and-growing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c1c281897a683725d045b3aab1642ff08d84e201-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d56c605d061c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-97f65f48-0f02-5dcb-9e5f-19b194450764","_id":"f82c9f74-5b1c-4d1e-9ab7-f9f7468f8abf","publishedAt":"2023-06-22T15:50:00.000Z","_createdAt":"2023-06-21T15:56:05Z","_updatedAt":"2024-09-25T17:54:55Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c40782d6c454b8761804ee0da13715e1c87ed686-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Marketing moneyball: driving growth with fewer resources\""},"title":"How New Relic uses marketing moneyball to move the needle","_rawExcerpt":[{"_key":"373593d25348","_type":"block","children":[{"_key":"1391fb917734","_type":"span","marks":[],"text":"Learn how New Relic powers its marketing moneyball strategy with community."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-new-relic-uses-marketing-moneyball-to-move-the-needle"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/DeOdCu_aBp8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-bffd0679ebb3aedbcff7c0aea680efab82b3cbb4-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"99cf3dbd4c30","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1abf09e6-efd4-5087-b81a-9282bf73c540","_id":"b77f120f-392c-4359-9b2d-ed46d34a1f84","publishedAt":"2023-06-21T21:11:00.000Z","_createdAt":"2023-06-15T21:12:01Z","_updatedAt":"2024-08-21T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2140dee99b1fb8785ea13ad2bb6d403244cb98ce-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams work smarter (not harder) to hit their numbers"},"title":"How modern GTM teams work smarter (not harder) to hit their numbers","_rawExcerpt":[{"_key":"3943429b9d8e","_type":"block","children":[{"_key":"ea5cb184f97a","_type":"span","marks":[],"text":"Find out how modern GTM teams achieve sales efficiency using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-modern-gtm-teams-work-smarter-not-harder-to-hit-their-numbers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e8b67557112eddc86d90b88e982d7aa7f4ce9149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e2f0ffe1e8ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bf8896ca-d877-5d7b-a7ae-20b28f31cd6e","_id":"83a2614c-1324-4d28-9aa7-6b3a1ad135a9","publishedAt":"2023-06-12T21:12:00.000Z","_createdAt":"2023-06-06T21:12:49Z","_updatedAt":"2024-08-21T17:59:08Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-be971602673478a345c01fc84565c65027b24240-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams fuel pipeline growth and velocity\""},"title":"How modern GTM teams fuel pipeline growth and velocity","_rawExcerpt":[{"_key":"ef7dcdd6b467","_type":"block","children":[{"_key":"3617af999fa40","_type":"span","marks":[],"text":"Find out how modern GTM teams fuel pipeline growth and velocity using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"fuel-pipeline-growth-and-velocity"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e42e73a47727c685284b9a98f2c5e8c6dcef8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a26beb11a6dc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f916ef1b-547d-566b-b465-bc645a5e6713","_id":"1f9c8da0-b9c8-40a9-acb4-faab9d3456e3","publishedAt":"2023-06-05T20:59:00.000Z","_createdAt":"2023-06-01T21:01:00Z","_updatedAt":"2024-08-21T17:56:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb6447da6345f61797348fdccb8ba3100db8a910-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why Gartner thinks you should take modern buying signals seriously\""},"title":"Why Gartner thinks you should take modern buying signals seriously","_rawExcerpt":[{"_key":"e3cf70aac6df","_type":"block","children":[{"_key":"9f6773507f30","_type":"span","marks":[],"text":"Learn why Gartner thinks you should start paying attention to intent, product, and community data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-gartner-thinks-you-should-take-modern-buying-signals-seriously"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f72459dfdc1beef76dc8448d5e1bbaef13b95f8c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f7a0017bf0f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1aba7ee7-275f-5131-b776-47f3f6bed873","_id":"88f7c6c1-079d-47b9-ad1c-24ed844f316e","publishedAt":"2023-06-01T13:37:00.000Z","_createdAt":"2023-05-30T13:38:03Z","_updatedAt":"2024-08-21T17:54:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8e2a97f7985f0a21c44d0efe70dc0bee85f4fe85-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Tapping into community for intent-based marketing\""},"title":"Tapping into community for intent-based marketing","_rawExcerpt":[{"_key":"1790aa0f3238","_type":"block","children":[{"_key":"f826f0188ebd0","_type":"span","marks":[],"text":"Learn how B2B companies can use intent-based marketing to target the right person at the right time."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"tapping-into-community-for-intent-based-marketing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-35a0044f3b9afa85a69fb1b54a817ed439c274b2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-9d5971fb-0ba7-576e-8285-dac9e1aa76a3","_id":"b037320e-7425-4cd1-b803-b645226c871a","publishedAt":"2023-05-22T16:18:11.491Z","_createdAt":"2023-05-22T16:20:08Z","_updatedAt":"2024-08-21T17:41:32Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70eda3c7f758ada66e3ef4a78e03812eee973ac5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Making the dark funnel work for you\""},"title":"Making the dark funnel work for you","_rawExcerpt":[{"_key":"827e30d0aea8","_type":"block","children":[{"_key":"6482b0ef54c60","_type":"span","marks":[],"text":"Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"making-the-dark-funnel-work-for-you"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c25cdabd76b30952a7ee3cef868775cebe26dfc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-070ab95e-db28-55dc-af97-e0551fd0a925","_id":"689dd558-c267-49a5-828e-279307f26e3f","publishedAt":"2023-05-17T15:22:00.000Z","_createdAt":"2023-05-15T20:53:59Z","_updatedAt":"2024-09-25T18:21:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-612947877de96875632584659c72bb2f6c63c715-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How Vercel and Lavender master the modern buyer’s journey with community\""},"title":"How Vercel and Lavender master the modern buyer’s journey with community","_rawExcerpt":[{"_key":"416b2ef8c471","_type":"block","children":[{"_key":"4ee8a353af2b0","_type":"span","marks":[],"text":"Learn how Vercel and Lavender use community to master the modern buyer's journey, from building high-quality pipeline to accelerating deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"vercel-and-lavender-master-the-modern-buyers-journey"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/TKkrkrqUwls","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-6023d5f27d3308f6d989aa98cea57b38be61ac0e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"62b6409e4d95","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-291e3b34-9514-5754-979c-e58417614901","_id":"4cfe42fb-1987-468f-9957-e95c2b684237","publishedAt":"2023-04-27T22:30:00.000Z","_createdAt":"2023-04-25T03:36:45Z","_updatedAt":"2023-04-28T04:32:00Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-044b378f22d65a24d9999c0af1488912f0ec0327-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Shed light on the dark funnel with Common Room"},"title":"Shed light on the dark funnel with Common Room","_rawExcerpt":[{"_key":"c9e735ff04a2","_type":"block","children":[{"_key":"2ffa353b1a830","_type":"span","marks":[],"text":"Learn how Common Room uses digital engagment, CRM, and product usage data to transform your dark funnel into a powerful growth engine."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"shed-light-on-the-dark-funnel-with-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-044b378f22d65a24d9999c0af1488912f0ec0327-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ce55fe0788be","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0,"bottom":0,"left":0,"right":0},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5131826741996234,"y":0.49748901443816695,"height":0,"width":0},"asset":{"_id":"image-43298440b14aadcad907c9801ec0df0d3a341513-4000x3000-jpg"}},"name":"Jaclyn Iulianetti","title":"Product Marketing"}}],"companies":[]},{"_type":"post","id":"-47610ca8-cbce-57c9-9456-2cbbefda95f8","_id":"a4938423-f309-4c16-a05e-782566dd3881","publishedAt":"2023-03-02T16:00:00.000Z","_createdAt":"2023-03-02T15:40:05Z","_updatedAt":"2024-09-25T18:23:38Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"3ba54205-09a8-4ce2-8d12-866e371555e1","title":"Best Practices - Grow","titlePublic":null,"slug":{"current":"grow"},"status":"review"},{"_id":"dfa18a0d-2f77-4327-b587-9a88f5b8e619","title":"Community-led growth (DEPRECATED)","titlePublic":"Community-led growth","slug":{"current":"community-led-growth"},"status":"hidden"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d0a970d8bd59014cf9bf5b0936c883255fd16d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with the text \"How Temporal uses community insights to enrich sales\" and headshots of Tim Hughes from Temporal and Jake Randall from Common Room"},"title":"How Temporal uses community insights to enrich sales","_rawExcerpt":[{"_key":"6622ce6220d5","_type":"block","children":[{"_key":"56505113adcc","_type":"span","marks":[],"text":"Read the top takeaways from a recent discussion with Tim Hughes, Head of Sales at Temporal, on the benefits of infusing sales with insights from the community."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"how-temporal-uses-community-insights-to-enrich-sales"},"isFeatured":null,"hideMainMedia":false,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2dea8ede717d1532e517ea5d71fd33f427dad8ee-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/JaOfO7MRYUg","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-11dec3796288335b129ca15b84744086ae0db613-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[],"companies":[{"_id":"f355843a-ea9f-40bd-8a54-1326c2606a4d","title":"Temporal","mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-09d0680c2af1278ede8dd4331e0d1bc1556cbb59-194x100-svg","altText":null,"extension":"svg","metadata":{"hasAlpha":true,"dimensions":{"height":100,"width":194,"aspectRatio":1.94}}}}}]},{"_type":"post","id":"-fa15abdc-c9ed-5c72-a4a9-cc43d20cda71","_id":"8e79b889-e7e8-4b7c-aa80-cd9b1b288988","publishedAt":"2022-09-20T15:30:00.000Z","_createdAt":"2022-09-20T00:42:47Z","_updatedAt":"2022-12-06T21:07:24Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-eb4bee87807b25dfc0f7867152bcf7eaafcabdf1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Common Room's Data and AI pillars for building strong communities"},"title":"Common Room’s Data and AI pillars for building strong communities","_rawExcerpt":[{"_key":"4c304df38715","_type":"block","children":[{"_key":"0c9cc030cc7b","_type":"span","marks":[],"text":"At Common Room, we firmly believe that data unlocks our platform’s truest potential for our customers and the communities they build, grow, and support. This blog provides a look into the five key areas that guide the Common Room data science team and the work they do."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"common-room-data-and-ai-pillars"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d017461187956a8fdaf54afb7924efd599ddf07d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"19946e51fd98","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-87bc6ce5ea339091352a198f56189da507f18abd-299x299-jpg"}},"name":"Neha Gupta","title":"Head of Data Science & Machine Learning (Ph.D)"}}],"companies":[]},{"_type":"post","id":"-2e3243d8-a9d8-51f1-9ee8-4b261f7feb1b","_id":"5befea55-f071-4cf6-bd2c-f26a71958209","publishedAt":"2022-09-08T15:30:00.000Z","_createdAt":"2022-09-07T18:28:23Z","_updatedAt":"2022-12-05T23:41:02Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c5267fe750b7cc910f7fd63aef3649da70bca9b3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"New release: Introducing Common Room's integration with HubSpot: Facilitate the end-to-end user journey from adoption to purchase"},"title":"Introducing Common Room’s integration with HubSpot: Shine a light on your entire user journey","_rawExcerpt":[{"_key":"69aec7fc7613","_type":"block","children":[{"_key":"17d1e12117e00","_type":"span","marks":[],"text":"Common Room’s new HubSpot integration brings community intelligence to all go-to-market functions, giving sales, marketing, and community leaders a holistic view of the end to end user journey and the tools to take action."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"common-room-hubspot-integration"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a65dd78c536be88ae7049e88fde1c6d2c8589d56-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"32b574be5fc2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-356cbe6125e28d5798d1398de0f63af909691f79-243x243-jpg"}},"name":"Hedan Zeng","title":"Director of Product Management"}}],"companies":[]},{"_type":"post","id":"-c669ebd2-56dd-544f-98cd-8b3121921302","_id":"fcedfd00-333e-4190-953e-611051225b3d","publishedAt":"2022-08-11T16:15:00.000Z","_createdAt":"2022-08-10T16:40:59Z","_updatedAt":"2022-12-06T21:11:52Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-07df408b852d93e4317663578425cdf4a4edb084-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"New release: Understand your community activity with intelligently detected topics"},"title":"Understand your community activity with intelligently detected topics","_rawExcerpt":[{"_key":"3214ca703aa3","_type":"block","children":[{"_key":"2b65433dce650","_type":"span","marks":[],"text":"Common Room topics use AI-powered natural language processing to help you quickly and easily see what your community is talking about now, which conversation topics are trending over time, and how your community’s sentiment changes as it relates to each topic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"understand-your-community-activity-with-intelligently-detected-topics"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d17a3558f114724a679c481e1a53614477031446-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0657655a8498","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-356cbe6125e28d5798d1398de0f63af909691f79-243x243-jpg"}},"name":"Hedan Zeng","title":"Director of Product Management"}}],"companies":[]},{"_type":"post","id":"-b4978cc0-2171-5148-bb29-a3edcfe1fcd8","_id":"e853cf46-b0da-49d7-926e-f2d43366ff73","publishedAt":"2022-07-07T15:34:00.000Z","_createdAt":"2022-06-30T18:33:36Z","_updatedAt":"2022-12-06T21:15:48Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d2c4ff056db9a624bfb6c2ae79e12de5e1bf18e1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Trust comes first: Keeping your community data secure and compliant"},"title":"Keeping your community data secure and compliant","_rawExcerpt":[{"_key":"8b62e687f320","_type":"block","children":[{"_key":"3b26e1133a85","_type":"span","marks":[],"text":"Communities are built on trust, and Common Room is, too. Protecting our customers and their communities’ data is a top priority for us."}],"markDefs":[],"style":"normal"},{"_key":"24275eca4942","_type":"block","children":[{"_key":"65a8912ba1fb","_type":"span","marks":[],"text":"This blog details the latest investments we’ve made in our platform’s security and compliance, including SOC 2 Type II certification, GDPR and CCPA compliance as well as support for Single Sign-On, Role-Based Access Control, and SCIM."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"keeping-community-data-secure-and-compliant"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e14ed5e704e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-3b7a175936221516d098c824752c03a01822335e-800x800-jpg"}},"name":"Dylan Vassallo","title":"Engineering Leader"}}],"companies":[]},{"_type":"post","id":"-194b31b4-8a77-58d1-8139-2090ddeb5ce4","_id":"685c26c5-107b-46e1-8bfa-9a6c57d1f7c6","publishedAt":"2022-05-05T19:48:00.000Z","_createdAt":"2022-04-28T19:40:50Z","_updatedAt":"2022-12-13T21:18:18Z","categories":[{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"62c8d09b-665d-4ecb-bc7b-e6769e14963a","title":"Best practices (community)","titlePublic":"Community best practices ","slug":{"current":"community-best-practices"},"status":"hidden"},{"_id":"e2f60e38-805b-4307-81bb-9192be4c7820","title":"Best Practices - Metrics & ROI","titlePublic":"Metrics & ROI","slug":{"current":"metrics"},"status":"hidden"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"},{"_id":"5a888a5e-0f6d-487d-a426-877fdc9ce6de","title":"Best Practices - Insights","titlePublic":null,"slug":{"current":"best-practices-insights"},"status":"review"},{"_id":"fec871bb-5782-40da-9649-d5dbae4edc63","title":"Insights","titlePublic":null,"slug":{"current":"insights"},"status":"archived"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3630566d1253da2d154d15f752cf2a90775abc02-2870x1616-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1616,"width":2870,"aspectRatio":1.775990099009901}}},"layout":null,"alt":"Image of title card: Using community ROI to become the star you already are"},"title":"Prove community ROI: Scale your community's impact and empower the business","_rawExcerpt":[{"_key":"2c137f6a9b1e","_type":"block","children":[{"_key":"98dc6c2847fd","_type":"span","marks":[],"text":"Activate and scale your community impact: Josh Grose, Common Room's Head of Growth, highlighted a few examples from customers who use Common Room to prove their community's ROI in his recent talk, \"Using Community ROI to Prove the Star You Already Are\" at CLIX 2022."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"prove-roi-scale-community-impact-and-empower-the-business"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/kJwoScUIquU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"7eea29763f31","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-7398158494de3e80c6e6ef8111527b795b22fdbd-714x714-jpg"}},"name":"Josh Grose","title":"Head of Growth"}},{"_key":"c47c000d187f","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.17615176151761522,"bottom":0.12737127371273715,"left":0.23035230352303526,"right":0.07046070460704612},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5799457994579946,"y":0.5135501355013551,"height":0.6747967479674797,"width":0.6991869918699186},"asset":{"_id":"image-4989efae597d498903a89646d2b9a593ab4fc063-400x400-jpg"}},"name":"Rebecca Marshburn","title":"Community"}}],"companies":[]},{"_type":"post","id":"-70b5b88c-8578-5dec-ae6d-772fc6879bcb","_id":"318c62b2-dc50-4d75-845e-0c889194b0eb","publishedAt":"2022-01-20T23:00:33.476Z","_createdAt":"2022-01-19T21:59:38Z","_updatedAt":"2022-12-13T21:22:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a1bb7bac907bdd2782684f72c3b987c22f832c34-3280x1800-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1800,"width":3280,"aspectRatio":1.8222222222222222}}},"layout":null,"alt":null},"title":"Introducing Segments: A new way to nurture and manage your community","_rawExcerpt":[{"_key":"edbf0cb8c676","_type":"block","children":[{"_key":"ac555fe136b3","_type":"span","marks":[],"text":"Segments is a new feature in Common Room designed to help you easily and efficiently create member cohorts to manage programs and track updates across your community."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":3,"slug":{"current":"introducing-segments-a-new-way-to-nurture-and-manage-your-community"},"isFeatured":false,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"11e9d4f7dcd1","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0,"bottom":0,"left":0,"right":0},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5131826741996234,"y":0.49748901443816695,"height":0,"width":0},"asset":{"_id":"image-43298440b14aadcad907c9801ec0df0d3a341513-4000x3000-jpg"}},"name":"Jaclyn Iulianetti","title":"Product Marketing"}}],"companies":[]},{"_type":"post","id":"-eefe2303-e82b-514b-9456-e07ba386783a","_id":"9a323987-0cdc-4922-b0c6-a561fb9b8d49","publishedAt":"2021-11-17T17:51:00.000Z","_createdAt":"2021-11-03T00:29:57Z","_updatedAt":"2022-12-06T00:11:07Z","categories":[{"_id":"0ecec377-1d47-41c1-8b2d-b8c65a808809","title":"Food for Thought","titlePublic":null,"slug":{"current":"food-for-thought"},"status":"hidden"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"5abeceb9-dd3e-4e79-8abc-05a81ac41bd9","title":"Curated","titlePublic":null,"slug":{"current":"voices"},"status":"hidden"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"},{"_id":"3ba54205-09a8-4ce2-8d12-866e371555e1","title":"Best Practices - Grow","titlePublic":null,"slug":{"current":"grow"},"status":"review"},{"_id":"5793e7d1-0516-48d9-a00d-cfbc05f1084d","title":"Best Practices - Launch","titlePublic":null,"slug":{"current":"launch"},"status":"draft"},{"_id":"4a190571-c5a0-4e09-ad3b-ddfe66379c3a","title":"Best Practices - Engage","titlePublic":null,"slug":{"current":"engage"},"status":"review"},{"_id":"62c8d09b-665d-4ecb-bc7b-e6769e14963a","title":"Best practices (community)","titlePublic":"Community best practices ","slug":{"current":"community-best-practices"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0bfd1ed9f03bc3574f00ee8a7701d4688b6096d9-1400x778-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":778,"width":1400,"aspectRatio":1.7994858611825193}}},"layout":null,"alt":null},"title":"Uncommon Q&A: Tweeting with David Spinks","_rawExcerpt":[{"_key":"db431aff64b0","_type":"block","children":[{"_key":"ef14bdbe59f1","_type":"span","marks":[],"text":"At Common Room and Uncommon, we enjoy celebrating and learning from inspiring community leaders."}],"markDefs":[],"style":"normal"},{"_key":"a6ddb9baab5d","_type":"block","children":[{"_key":"18c210951a94","_type":"span","marks":[],"text":"We held a Twitter Q&A with David Spinks, including questions submitted by the Uncommon community. Check out David's list of inspiring community leaders and his insights on how to measure the health of your community and grow your personal brand."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"uncommon-q-and-a-tweeting-with-david-spinks-founder-of-cmx"},"isFeatured":false,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c544e87af410","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-670846cc7fe6dabb8e96dd2f414a2cbf6e368bfa-1900x1900-png"}},"name":"The Uncommon Team","title":null}}],"companies":[]}],"companies":[]},"recentPosts":{"edges":[{"node":{"_type":"post","id":"-cf6dd991-369e-594d-a8a2-d4c66b133f2a","_id":"80a25c0f-a0da-4373-a00b-fc1c7a8aa483","publishedAt":"2026-09-04T19:07:00.000Z","_createdAt":"2026-08-19T18:54:01Z","_updatedAt":"2026-09-04T15:27:09Z","categories":[{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"4920f7cd-102e-4242-906b-df3e675956fd","title":"Convert High Intent Web Traffic","titlePublic":null,"slug":{"current":"convert-high-intent-web-traffic"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-384900db38ae1e5400bc01f600491c5e86e273b7-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Website visitor identification turning anonymous traffic into pipeline"},"title":"Website Visitor Identification: How to Turn Anonymous Traffic Into Pipeline","_rawExcerpt":[{"style":"normal","_key":"78e42ed18876","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Most B2B buyers research on your website without ever filling out a form, but visitor identification can turn some of that anonymous traffic into real pipeline by revealing the companies and people behind the clicks. This guide breaks down how the technology works, what match rates are actually realistic, how to stay GDPR/CCPA compliant, and how to turn identified visits into fast, high-intent sales outreach.","_key":"6486b67d5a2a"}],"_type":"block"}],"readingTimeInMinutes":13,"slug":{"current":"website-visitor-identification-how-to-turn-anonymous-traffic-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-0e9aa970-f610-5526-889f-4d4043e0ecef","_id":"f7933678-d81a-418d-addb-b70a520ec0b6","publishedAt":"2026-08-31T19:05:53.487Z","_createdAt":"2026-08-19T19:05:15Z","_updatedAt":"2026-09-02T15:15:01Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6235f12cf55a49b38ef029eac5d31a233d483661-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header image illustrating buying signals leading to a ready buyer."},"title":"30+ Examples of Buying Signals (And How to Act on Each One)","_rawExcerpt":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"This guide breaks down 30+ buying signals across conversations, first-party behavior, and the dark funnel so you can spot real purchase intent before competitors do. Learn how to prioritize signal strength, stack the right cues, and respond fast with outreach that matches the moment.","_key":"4a0e4d7938cf"}],"_type":"block","style":"normal","_key":"6de787df2de5"}],"readingTimeInMinutes":12,"slug":{"current":"30-examples-of-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-3c89ba81-e6e0-5213-b62c-db1cd03e33d6","_id":"41dffd6c-3779-49c1-ae92-870d6b36fab1","publishedAt":"2026-08-28T16:13:00.000Z","_createdAt":"2026-08-28T16:12:25Z","_updatedAt":"2026-08-28T16:14:17Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7c6a251c95787c48f4ad7bd58ee2f21e79ee3003-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Signal-Based Selling Isn't Just Vibes","_rawExcerpt":[{"children":[{"text":"Signal-based selling, defined: what it actually means, where it came from, and how to tell if a platform really delivers it.","_key":"ed37a0daedf1","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"5ac6a7c2e7d7","markDefs":[]}],"readingTimeInMinutes":7,"slug":{"current":"signal-based-selling-definition"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}}]}},"pageContext":{"id":"-4cbd4404-96aa-5786-8f9a-11196745fe32","now":"2026-09-09","series":null,"categories":["067d08c2-833d-447f-8bed-e63211d3c644","1c3315d0-fdec-49dd-8590-76ca7a7367a2","df0bb227-e656-4be1-af6a-5b8410d9a26e"],"authorIdsWithPages":[]}},"staticQueryHashes":["1103062666","1114827244","1205817653","1232385435","1291262602","1342715763","13725269","1376961975","1427225953","1495801041","1520198276","1590856782","1594459315","1645518079","1702343420","189493211","2141329968","2267330285","2344000787","2349192796","2392551400","2520474177","2608229151","2694698993","2763739722","277772772","2926084749","2929656701","3030471832","3094811859","3287603011","3302639276","3304847038","3668403506","3696059859","3822191430","3909597242","3917076254","4160255059","4201871693","4222375652","455672959","709110368","769109155","779970088","975170159"]}