{"componentChunkName":"component---src-templates-post-js","path":"/blog/signal-based-outbound-plays/","result":{"data":{"doc":{"_type":"post","id":"-d0105116-7bc1-5f88-bbd8-d76add71b20a","_id":"ac97337d-b979-47e1-ae99-9340b2b6a74b","publishedAt":"2026-06-26T15:43:00.000Z","_createdAt":"2026-06-26T15:38:00Z","_updatedAt":"2026-06-26T15:45:39Z","readingTimeInMinutes":7,"categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","_type":"category","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published","mainImage":null}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ef75b92cd67fec7a378b42d5a22131cf434300d1-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"cardImage":null,"mainVideo":null,"mainAudio":null,"duration":null,"title":"Five Signals. Five Plays. Zero Cold Outreach.","slug":{"current":"signal-based-outbound-plays"},"isFeatured":null,"status":"published","hideMainMedia":null,"_rawExcerpt":[{"children":[{"_type":"span","marks":[],"text":"Most outbound starts with a list and hopes the timing is right. This is the playbook for starting with a signal instead—five specific plays, each triggered by real account behavior, each with its own message logic and automation chain.","_key":"4b43769accfb"}],"_type":"block","style":"normal","_key":"d6a5356a3195","markDefs":[]}],"_rawBody":[{"children":[{"marks":[],"text":"Most outbound starts with a list.","_key":"b25fb6703d59","_type":"span"}],"_type":"block","style":"normal","_key":"f5882e53392f","markDefs":[]},{"children":[{"text":"Someone pulls a segment from the CRM, loads it into a sequence, and sends it into the world. The timing is whatever day it happened to be when someone got around to it. The relevance is approximate. The response rate reflects that.","_key":"3b876880a73e","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"eb0c4a506e97","markDefs":[]},{"style":"normal","_key":"314a6ae44816","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Signal-based plays work differently.","_key":"bb2627a5ca36"}],"_type":"block"},{"_key":"59f40530ad75","markDefs":[],"children":[{"text":"Instead of starting with a list and hoping the timing is right, you start with a signal—something that actually happened inside an account that makes now the right moment—and build the play around that trigger.","_key":"5b4fd7a3e408","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"children":[{"_key":"2c5ece495f66","_type":"span","marks":[],"text":"The difference sounds subtle. The results aren't."}],"_type":"block","style":"normal","_key":"7767b13598ff","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When Otter AI built their SLG motion on top of 40M users, they didn't create a list of target accounts and start dialing. They defined five specific signals that, when they fired, indicated an account was ready for a conversation. Each signal had its own play. Each play had its own message logic. Each message was personalized to exactly what was happening in that account at that moment.","_key":"3b1892b22870"}],"_type":"block","style":"normal","_key":"3812a6c4a01d"},{"style":"normal","_key":"3098f79b932f","markDefs":[],"children":[{"marks":[],"text":"Here's what those five plays look like, and why each one works.","_key":"29b73ecf7cf3","_type":"span"}],"_type":"block"},{"_type":"mainImage","_key":"e4a65c7ab73b","asset":{"_id":"image-01021844ceadff02b27c9db64d7f1f9650c61f86-1280x672-jpg","_type":"sanity.imageAsset","_rev":"yB4hs6ukRb6DxnQZy6BLTL","_createdAt":"2026-06-26T15:45:22Z","_updatedAt":"2026-06-26T15:45:22Z","assetId":"01021844ceadff02b27c9db64d7f1f9650c61f86","path":"images/vt347z5x/production/01021844ceadff02b27c9db64d7f1f9650c61f86-1280x672.jpg","url":"https://cdn.sanity.io/images/vt347z5x/production/01021844ceadff02b27c9db64d7f1f9650c61f86-1280x672.jpg","extension":"jpg","uploadId":"6dad06f48aebb7dca609e4c1d631f9de5731d5da","originalFilename":"PLG + SLG Blog #4- image.jpg","metadata":{"dimensions":{"height":672,"_type":"sanity.imageDimensions","width":1280,"aspectRatio":1.9047619047619047},"isOpaque":true,"blurHash":"M7Qd0{xu=}%g}u%zj[xuf+Rj1Ds:$kbG];","_type":"sanity.imageMetadata","thumbHash":"+ucBBILW2HaGinaAiXfYhYBpCA==","palette":{"darkVibrant":{"title":"#fff","population":0,"background":"#23604a","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"lightMuted":{"title":"#fff","population":0.01,"background":"#acd4cc","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"vibrant":{"background":"#348c6c","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0},"dominant":{"population":0.16,"background":"#69ac94","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"_type":"sanity.imagePalette","darkMuted":{"population":0.01,"background":"#494c44","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0.16,"background":"#69ac94"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000","population":0.02,"background":"#bafce6"}},"hasAlpha":false,"lqip":"data:image/jpeg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAALABQDASIAAhEBAxEB/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAIBBAj/xAAfEAACAQQCAwAAAAAAAAAAAAABAgADERIhBDEyQYH/xAAXAQADAQAAAAAAAAAAAAAAAAAAAQME/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAECESH/2gAMAwEAAhEDEQA/ANIVkSoVyy2bairQBAFRnY+rjqJzCVdSpsZHJYjAA2B7iMzqe6i9TUFBs/YRE8BCBVYf/9k="},"mimeType":"image/jpeg","sha1hash":"01021844ceadff02b27c9db64d7f1f9650c61f86","size":233749,"filename":"PLG + SLG Blog #4- image.jpg","width":1280,"height":672,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/01021844ceadff02b27c9db64d7f1f9650c61f86-1280x672.jpg?rect=416,0,448,672&w=%width%&h=%height%&q=80","id":"image-01021844ceadff02b27c9db64d7f1f9650c61f86-1280x672-jpg","children":[],"parent":null}},{"_key":"ff6be7ba236f","markDefs":[],"children":[{"_key":"dc863e01fbb7","_type":"span","marks":["strong"],"text":"Play 1: The Executive Entry"}],"_type":"block","style":"h2"},{"children":[{"_type":"span","marks":["strong"],"text":"The signal:","_key":"839db4ed5f90"},{"_type":"span","marks":[],"text":" An executive at a target account signs up and starts actively using the product.","_key":"ae1896c9c002"}],"_type":"block","style":"normal","_key":"bd424b16c36a","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"This is one of the highest-intent signals in the entire PLG motion (and one of the most underused). Mostly because it requires someone to notice it, and noticing things at scale is not a human's strong suit.","_key":"623393d6cc13"}],"_type":"block","style":"normal","_key":"6cab93793ed8","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When a VP, Director, or C-level contact joins the product on their own, they're not responding to outreach. They're expressing genuine curiosity. They found the product, decided it was worth their time, and started using it.","_key":"64cde9dcb536"}],"_type":"block","style":"normal","_key":"c8f082ef92c6"},{"markDefs":[],"children":[{"marks":[],"text":"That's a warm lead that most companies let go cold because nobody was watching.","_key":"3a61e045f58b","_type":"span"}],"_type":"block","style":"normal","_key":"c15aa7f1837d"},{"style":"normal","_key":"407243c03e29","markDefs":[],"children":[{"_key":"e859331526c0","_type":"span","marks":[],"text":"The play isn't a generic sequence. It's a triggered outreach that acknowledges what they're doing and opens a conversation about whether there's a broader opportunity for their team. The message almost writes itself because you know exactly what they just did. That specificity is what makes it land and what separates it from the seventeen other emails they got that day."}],"_type":"block"},{"markDefs":[],"children":[{"marks":["strong"],"text":"Play 2: Workspace Consolidation","_key":"8292eb139e0a","_type":"span"}],"_type":"block","style":"h2","_key":"167dff1bd6c7"},{"_key":"9c59287370c2","markDefs":[],"children":[{"marks":["strong"],"text":"The signal:","_key":"1f6f842236c8","_type":"span"},{"_type":"span","marks":[],"text":" Multiple separate paid accounts or workspaces exist within the same company.","_key":"d7679beec3cc"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"This one hides in plain sight.","_key":"b57b54fa1fff"}],"_type":"block","style":"normal","_key":"cd7c6e539aa3"},{"style":"normal","_key":"8200913f9d90","markDefs":[],"children":[{"_type":"span","marks":[],"text":"As PLG products grow through self-serve, it's common for different teams inside the same company to spin up independent accounts. The marketing team has one. The sales team has another. Engineering has a third. Nobody planned it that way, it just happened organically as the product spread and nobody was coordinating.","_key":"a9257d068073"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"From a revenue perspective, this is an enterprise deal that's already paying you—just in disconnected pieces, at self-serve pricing, with none of the stickiness that comes with an actual enterprise contract.","_key":"60c170683b65"}],"_type":"block","style":"normal","_key":"a2d110b065c1"},{"children":[{"marks":[],"text":"The consolidation play surfaces these accounts and opens a conversation about bringing them together. The message isn't a cold pitch. It's a practical observation: you have eight workspaces running independently across your org—here's what a consolidated setup would look like, and here's what it unlocks.","_key":"a287cc293226","_type":"span"}],"_type":"block","style":"normal","_key":"b08fb89a1bfc","markDefs":[]},{"children":[{"_key":"a863db3b9672","_type":"span","marks":[],"text":"Otter's team found that the aggressiveness of the message should match the scale of the fragmentation. Eight workspaces gets a direct conversation about consolidation. Two or three gets a lighter touch. The signal is the same. The urgency is different."}],"_type":"block","style":"normal","_key":"4e61d26f4710","markDefs":[]},{"style":"h2","_key":"6463ee98d2a3","markDefs":[],"children":[{"_key":"781b7af707d4","_type":"span","marks":["strong"],"text":"Play 3: The Signup Surge"}],"_type":"block"},{"_type":"block","style":"normal","_key":"6339cac77112","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The signal:","_key":"6c34a1b2c2ea"},{"text":" Three to six people from the same company sign up within a seven-day window.","_key":"c0de0711d613","_type":"span","marks":[]}]},{"_type":"block","style":"normal","_key":"c40d7f3f7780","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Organic team adoption is one of the clearest buying signals in PLG. It means someone liked the product enough to tell other people about it, and those people liked it enough to sign up. No prompting. No nurture sequence. Just word of mouth doing what word of mouth does.","_key":"3fe3089e398a"}]},{"style":"normal","_key":"026349c79ce5","markDefs":[],"children":[{"marks":[],"text":"That momentum is real, and it has a shelf life.","_key":"c1f9d672dd96","_type":"span"}],"_type":"block"},{"_key":"515d5bd49cd1","markDefs":[],"children":[{"text":"When one person signs up, it might be curiosity. When three to six people from the same company sign up in the same week without any outreach from you, something is happening inside that account. The window between organic spread and a buying conversation is short. The outreach needs to reach the right person—not necessarily the first person who signed up, but the person most likely to own a team-level decision—while the energy is still there.","_key":"188b5a2d3399","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"_key":"d083e0c238b8","markDefs":[],"children":[{"text":"Wait two weeks and you're following up on something they've already moved on from. Or decided on. Without you.","_key":"744eb259d11f","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"children":[{"marks":["strong"],"text":"Play 4: The Feature Gap","_key":"6860533ab906","_type":"span"}],"_type":"block","style":"h2","_key":"5ba30219b7a1","markDefs":[]},{"markDefs":[],"children":[{"text":"The signal:","_key":"2840f23eec89","_type":"span","marks":["strong"]},{"_key":"3017f7051909","_type":"span","marks":[],"text":" High usage volume but no adoption of a key feature that your best customers use."}],"_type":"block","style":"normal","_key":"bc6ff2297794"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"This play is about value expansion hiding inside an existing relationship.","_key":"cbebc30f60c5"}],"_type":"block","style":"normal","_key":"4bdf8f4ad196"},{"style":"normal","_key":"bce9813c4fd7","markDefs":[],"children":[{"text":"Your power users are already getting something real from the product. They're hitting usage thresholds, running workflows, clearly embedded. But they haven't discovered the feature—AI summaries, integrations, collaboration tools, whatever it is in your product—that your highest-retention customers almost universally use.","_key":"f5b97530dbc2","_type":"span","marks":[]}],"_type":"block"},{"_key":"a94d839faaf7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The outreach here isn't a sales conversation. It's a helpful one. You noticed they're using the product heavily but haven't tried the thing that users like them usually find most valuable. Here's why it matters. Here's how to turn it on. Here's what it unlocks.","_key":"0d7a597fda8e"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Done right, this play drives both retention and expansion. It deepens the relationship before the renewal conversation happens. It also frequently surfaces teams or use cases you didn't know existed inside the account, which tends to lead to interesting conversations.","_key":"a0b64766f3e5"}],"_type":"block","style":"normal","_key":"a63ad41c1ab6"},{"_type":"block","style":"h2","_key":"aca39bab8988","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Play 5: The Power User","_key":"4b8a19aa765e"}]},{"_key":"eb9080fb2993","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The signal:","_key":"9df4b6560e5c"},{"text":" A single user with unusually high engagement relative to the rest of their organization.","_key":"db24794275e3","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"Power users are your best enterprise champions. Most companies never talk to them.","_key":"7b171000edac","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"6007f534b388"},{"_key":"fb543b544272","markDefs":[],"children":[{"_type":"span","marks":[],"text":"They're the person who figured out how to get the most out of your product before anyone else at their company did. They're using features nobody else has discovered. They're running workflows the product team would love to hear about. And they're usually one good conversation away from going to their manager and saying this thing needs to be part of our standard stack.","_key":"a04cf13e3aee"}],"_type":"block","style":"normal"},{"style":"normal","_key":"8a5c2c172e17","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The play here is recognition and enablement. Acknowledge what they've built. Ask what they'd want if they could get their whole team using it the same way. Give them something—a template, a resource, an introduction to your team—that makes them feel like an insider rather than just another user number.","_key":"c6a7c5fdf5ba"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Power users who feel recognized become champions. Champions open enterprise conversations you couldn't have opened any other way. It is a remarkably underutilized leverage point.","_key":"c39084bfdae4"}],"_type":"block","style":"normal","_key":"703fefafd26d"},{"_key":"4981f10e02be","markDefs":[],"children":[{"marks":["strong"],"text":"The automation layer that makes it scale","_key":"d524946a3dd0","_type":"span"}],"_type":"block","style":"h2"},{"children":[{"marks":[],"text":"Defining the plays is the strategy. Automating them is what makes it a motion rather than a good idea that requires constant manual effort to execute.","_key":"fd756164e4e5","_type":"span"}],"_type":"block","style":"normal","_key":"7eebc122fdd4","markDefs":[]},{"_key":"d0edfe595c85","markDefs":[],"children":[{"marks":[],"text":"Each play needs four things to run at scale: a trigger condition that fires when the signal appears, a prompt that pulls the relevant account variables into a personalized message, an enrollment workflow that routes the right accounts to the right sequence, and a tiering rule that determines whether a human reviews before anything goes out.","_key":"d051f929ee23","_type":"span"}],"_type":"block","style":"normal"},{"style":"normal","_key":"4a313f6d2558","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Otter built AI prompts for each of their five plays that pull live variables directly into the message - number of workspaces, meeting minutes recorded, feature usage patterns, days since signup. The message isn't templated in the traditional sense. It's generated from what's actually happening in that account at that moment.","_key":"c41ecd2e5e48"}],"_type":"block"},{"_key":"2906318ce4bf","markDefs":[],"children":[{"_type":"span","marks":[],"text":"High signal plus high fit gets a human in the loop before it sends. Strong signal and medium fit runs automated. Everything else gets low-touch nurture or nothing at all.","_key":"a69d5675e9e2"}],"_type":"block","style":"normal"},{"style":"normal","_key":"ac459ece2601","markDefs":[],"children":[{"_key":"c1744d764c11","_type":"span","marks":[],"text":"The result is a motion that runs continuously in the background, surfacing the right accounts at the right moment, with the right message, without requiring a rep to notice the signal first."}],"_type":"block"},{"_type":"block","style":"normal","_key":"b911f07cdc85","markDefs":[],"children":[{"text":"That's the difference between a sales team that reacts to pipeline and one that generates it.","_key":"86e017a7e55b","_type":"span","marks":[]}]},{"children":[{"text":"Next in the series: not all signals are equal - how to build a signal hierarchy that tells you when to activate, who to target, and what to ignore.","_key":"c554728a21f7","_type":"span","marks":["em"]}],"_type":"block","style":"normal","_key":"7a2d382b7b8a","markDefs":[]},{"children":[{"_key":"77666ccab716","_type":"span","marks":[],"text":"\n"}],"_type":"block","style":"normal","_key":"9727c18fcd84","markDefs":[]}],"authors":[{"_key":"8639180d70d5","author":{"_id":"00288f85-1a18-499f-8739-6cd2d5cdef0e","image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","url":null,"linkedin":"https://www.linkedin.com/in/tashareasor/","title":"CMO","companies":[{"title":"Common Room"}]}}],"promo":null,"relatedPosts":[{"_type":"post","id":"-8bf58d86-ba6a-51ed-a935-edce151c06d9","_id":"f3b4ce07-2724-499e-ae32-0aa78b4c2460","publishedAt":"2026-06-24T17:26:00.000Z","_createdAt":"2026-06-24T17:25:00Z","_updatedAt":"2026-06-24T19:28:31Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0385c164b9a880e91ddb32a6517655bc64c33e32-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your SDRs aren’t slow. Your system is.","_rawExcerpt":[{"_type":"block","style":"normal","_key":"255968beca04","markDefs":[],"children":[{"_key":"5eef9315c003","_type":"span","marks":[],"text":"Most SDR teams aren't losing because their reps aren't working hard enough. They're losing because the system was built for a different era—and it was never designed for the speed outbound actually requires. This is the playbook for fixing that."}]}],"readingTimeInMinutes":9,"slug":{"current":"ai-sdr-playbook"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cb47295b-b5b8-5d7f-a4bb-40072b7d7634","_id":"154647c1-99ad-45fb-8b6b-26d790b4d271","publishedAt":"2026-06-19T17:51:00.000Z","_createdAt":"2026-06-19T17:44:52Z","_updatedAt":"2026-06-19T18:17:50Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bed3c42fe12c5e5ec8f27d70cb02b4702784123e-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"You're Scoring Leads Like It's 2015","_rawExcerpt":[{"_key":"265cc3966fba","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Firmographic scoring tells you who could buy. It tells you almost nothing about who is ready to buy. That's the gap where pipeline gets wasted. Reps working accounts that look great on paper and go nowhere, while somewhere in your product an account just had three executives sign up in the same week.","_key":"4547620e9f12"}],"_type":"block","style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"behavioral-lead-scoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1276061d6147","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-92e1da2b-a8b7-556c-b917-51276b62e768","_id":"7f43eec9-3ca2-43a1-946d-3591525a3935","publishedAt":"2026-06-22T15:26:00.000Z","_createdAt":"2026-06-17T15:24:22Z","_updatedAt":"2026-06-22T15:51:28Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a11c2b818a78a49815b4cdd51819c5c39014ec-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your CRM is lying to you","_rawExcerpt":[{"markDefs":[],"children":[{"marks":[],"text":"CRM data decays continuously. Learn why enrichment alone won't fix it, what decay actually costs your GTM team, and how to keep your system aligned with reality.","_key":"9342441c9656","_type":"span"}],"_type":"block","style":"normal","_key":"fd607bfe92bb"}],"readingTimeInMinutes":8,"slug":{"current":"crm-data-decay"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-a0896362-26dd-5a44-a3a8-8a5d74097065","_id":"62a32bb1-ecde-4945-8d42-c6d56f3ecb60","publishedAt":"2026-06-02T16:26:00.000Z","_createdAt":"2026-06-02T16:22:28Z","_updatedAt":"2026-06-03T15:39:29Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Diagram comparing retrieval vs intelligence. On the left, multiple data signals feed into Common Room's platform: approaching free plan limits, new CTO joined, visited pricing page, competitor mentioned, lead scoring, expansion signals, forums, location, public web enrichment, listening, and chat. On the right, Common Room's UI shows a prioritized prospect list with three segments — economic buyers with high scores, known contacts who changed jobs in the last 3 months, and qualified prospects with product activity in the last month — with individual contacts scored and ranked by fit."},"title":"You bought a Ferrari, but your reps are using it to fetch groceries","_rawExcerpt":[{"_key":"f6af49943622","_type":"block","children":[{"_key":"02f7bb5f1ce3","_type":"span","marks":[],"text":"Learn why scaling AI agents requires more than powerful models — and how a data layer and governance layer are the real keys to production-ready AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"mcp-vs-cli"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c5915016accb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-3aa4bd7f-15d4-5fee-8953-a564039e5505","_id":"d1251d90-d283-470c-a89a-1eb40b814186","publishedAt":"2026-06-01T17:44:00.000Z","_createdAt":"2026-06-01T17:43:17Z","_updatedAt":"2026-06-11T17:24:45Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Split image comparing two approaches to account prioritization. Left side labeled 'One is a list' shows a Tier 1 account list of 200 accounts sorted by ICP score with no signal context. Right side labeled 'The other is a system' shows 12 accounts ranked by live buying signals, with signal pills indicating stakeholder engagement, pricing page visits, usage spikes, and trial activity."},"title":"Account Prioritization: A practical guide to signal-based targeting","_rawExcerpt":[{"_type":"block","style":"normal","_key":"c7cd3c633c56","markDefs":[],"children":[{"text":"Most GTM teams have a timing problem, not a targeting problem. A practical guide to signal-based account prioritization that actually tells reps who to call.","_key":"a432362dc82b","_type":"span","marks":[]}]}],"readingTimeInMinutes":9,"slug":{"current":"account-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-6a9c32f9-e72f-5ceb-8825-67033c8a228b","_id":"5f2b9a16-25eb-448b-ae89-a3a88041a169","publishedAt":"2026-01-14T17:30:00.000Z","_createdAt":"2026-01-14T15:07:27Z","_updatedAt":"2026-01-15T21:17:25Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d89a37e27c60202b474269951630a8717c66fe60-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turning tech insights into action: introducing improved technographics to Common Room (powered by BuyerCaddy)"},"title":"Turning tech stack insights into action: Introducing BuyerCaddy technographics to Common Room","_rawExcerpt":[{"_key":"b923d6dcc055","_type":"block","children":[{"_key":"0529c01a442e","_type":"span","marks":[],"text":"Evolving prospecting insights in Common Room by augmenting our best in class signals with refined technographic insights via our partner, BuyerCaddy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"tech-stack-insights-with-buyercaddy"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d7683f4c66b7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-ddb90552-d7e2-5775-ab9a-d90b6e5a79de","_id":"b678e1b0-d75c-4b15-a801-b7306d6d116f","publishedAt":"2025-11-12T14:30:00.000Z","_createdAt":"2025-11-07T19:26:28Z","_updatedAt":"2025-11-12T14:54:45Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5cd4200a39f555911824d434cb23767b9354af7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM AI Leader Awards: Meet the leaders to beat for fall 2025\""},"title":"GTM AI Leader Awards: Meet the leaders to beat for fall 2025","_rawExcerpt":[{"_key":"c61f29abbb67","_type":"block","children":[{"_key":"839de66f4097","_type":"span","marks":[],"text":"Meet the fall 2025 recipients of our GTM AI Leader Awards—and see the stories behind their pipeline wins."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"gtm-ai-leader-awards-fall-2025"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e8d9e08a8281","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ccad0ea-00ff-5d0b-8b8f-2e5f48f0b9a9","_id":"cc5fa343-33b4-420e-b3e7-324a8f2b285e","publishedAt":"2025-10-22T13:00:00.000Z","_createdAt":"2025-10-21T13:38:42Z","_updatedAt":"2025-10-22T13:57:39Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4c740c0d8055c44b6e42246601b4e9c453ee9cd3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room\""},"title":"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room","_rawExcerpt":[{"_key":"7c6e9e40d778","_type":"block","children":[{"_key":"3579df818888","_type":"span","marks":[],"text":"See how Common Room helps you power precision outbound with premium AI intelligence, phone data, and email deliverability."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"common-room-fullenrich-smartlead"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dc3c5caa5191","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}},{"_key":"c0ae6ee30605","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fb1c17acdb7b7bad08ccafab988953025bc324bf-245x245-png"}},"name":"Jamie Kim","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-06097477-8c90-5d6b-a0f1-856c3e00d498","_id":"f1981936-d660-45e2-9e15-c19e0c003427","publishedAt":"2025-10-15T13:30:00.000Z","_createdAt":"2025-10-14T14:41:11Z","_updatedAt":"2025-10-15T13:40:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5af008cf71feb3dbf13106c225dd777663ae8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI Spark\""},"title":"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI™ Spark","_rawExcerpt":[{"_key":"be45a67293ac","_type":"block","children":[{"_key":"a59ff8ac0d43","_type":"span","marks":[],"text":"See how RoomieAI Spark helps you automate person-level research with an AI agent and take action fast in Common Room or Slack."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"roomieai-spark-zero-prep-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5494692fbbd3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-b0cf9434-7df7-5224-a35d-53c4479dc279","_id":"e1184429-0d37-4b27-ab4a-b72d199608c7","publishedAt":"2025-10-08T13:30:00.000Z","_createdAt":"2025-10-05T23:45:14Z","_updatedAt":"2026-06-19T16:44:57Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb9d301b301e7be3691467e9d7eb6b373fcab723-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The future of rep experience: 500+ AI deployments later, this is what actually works for sales\""},"title":"The future of rep experience: 500+ AI deployments later, this is what actually works for sales","_rawExcerpt":[{"_type":"block","style":"normal","_key":"839328017d4b","markDefs":[],"children":[{"text":"See how Common Room is building the future of rep experience with AI that actually works, where and how reps do.","_key":"f5ba150d82df","_type":"span","marks":[]}]}],"readingTimeInMinutes":14,"slug":{"current":"future-of-rep-experience-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"60a8435f091d","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-5019d2bf-03a9-50e2-a3d3-776798ce0b5b","_id":"fbc952fd-a0a1-4d56-a4ab-77261835596c","publishedAt":"2025-09-16T13:28:12.828Z","_createdAt":"2025-09-14T17:50:40Z","_updatedAt":"2025-09-16T13:42:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb154e93c49d1dcbf5754f81bb18241b2dea5c77-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends\""},"title":"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends","_rawExcerpt":[{"_key":"c87427aa340b","_type":"block","children":[{"_key":"834c9e6d3496","_type":"span","marks":[],"text":"See how Common Room's signal trends help you visualize signal velocity and scale perfect pipegen timing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"signal-trends-precision-outbound"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4c9cc40cabc5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a7894b9f-d0bc-57d8-9b7c-8f8c84292a00","_id":"0fcf5956-fbd2-4beb-a4b0-c3e48ecc38c8","publishedAt":"2025-08-25T13:05:41.238Z","_createdAt":"2025-08-25T00:30:23Z","_updatedAt":"2025-08-25T13:20:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dc4764c60a28bf758ae8843def0d70514fe80202-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on AI in sales\""},"title":"From AI agents to human relationships: GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on how AI moves the revenue needle","_rawExcerpt":[{"_key":"d18d36a8d165","_type":"block","children":[{"_key":"7c07a257b747","_type":"span","marks":[],"text":"Hear go-to-market experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery share their insights on AI in sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"revenue-reimagined-chris-cicconi-inc-tech-sales-mastery-ai-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f515ef648f85","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-594566fd-83dd-5807-9b74-7df6a6396f07","_id":"edb2e024-2a8b-460f-a5e1-489b1edfcb9f","publishedAt":"2025-08-13T14:29:28.438Z","_createdAt":"2025-08-11T14:48:00Z","_updatedAt":"2025-08-13T14:42:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-18af6a82ac5ce5031f0bfe5d3df71b76f20e5fa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM\""},"title":"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM","_rawExcerpt":[{"_key":"57a3c7e9c6b4","_type":"block","children":[{"_key":"9a03ca4863e5","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension helps you access every insight and action when and where you need it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"enrich-prospect-personalize-from-crm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"9917da3fe43b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-97c12ab7-bf68-592f-9cf4-805fae3014d5","_id":"2bc213c9-8e1a-462b-894a-5008753a2224","publishedAt":"2025-08-04T12:55:49.535Z","_createdAt":"2025-08-01T16:41:11Z","_updatedAt":"2025-08-04T13:13:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cac3e22a3872219efae17e333c96cfa48b3a4a68-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from The SD Lab, Tech Sales Mastery & 1Password on putting prospects first\""},"title":"From sales-centered to customer-centric: GTM experts from The SD Lab, Tech Sales Mastery, and 1Password on putting prospects first","_rawExcerpt":[{"_key":"fb77944b4fe0","_type":"block","children":[{"_key":"2cf43bf126d0","_type":"span","marks":[],"text":"Hear go-to-market experts from The SD Lab, Tech Sales Mastery, and 1Password share their insights on customer-centric sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sd-lab-tech-sales-mastery-1password-customer-centric-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"cca3812a9fe5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b793c89a-3520-541d-917e-aa99bce03a3d","_id":"88efab5a-31ff-42f4-8159-582db930a9ad","publishedAt":"2025-07-21T13:01:47.247Z","_createdAt":"2025-07-19T01:33:55Z","_updatedAt":"2025-07-21T13:44:33Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-88fa14360a8b7df90e60c308a61ae860c5c628f5-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From Koala to Common Room: To all Koala customers, we’ve got you covered\""},"title":"From Koala to Common Room: To all Koala customers, we’ve got you covered","_rawExcerpt":[{"_key":"271152e17ced","_type":"block","children":[{"_key":"53e0df49f507","_type":"span","marks":[],"text":"See how Common Room is supporting Koala customers as the company's preferred partner during this transition."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"koala-to-common-room-support"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"76e163c94476","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-eecc02df-3e9c-5d3f-8baf-918eb6c0f058","_id":"039c29f5-a28e-43f9-a422-dcc5d6e9ebdc","publishedAt":"2025-07-14T13:28:06.465Z","_createdAt":"2025-07-09T13:26:02Z","_updatedAt":"2025-07-14T14:51:42Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72486255301730b62936a34bc40698b097dedaf2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"3 signals every sales rep should leverage\""},"title":"3 signals every sales rep should leverage","_rawExcerpt":[{"_key":"2ef83110c439","_type":"block","children":[{"_key":"83605a4576a0","_type":"span","marks":[],"text":"Learn three buying signals every sales rep can add to their arsenal to start signal-based selling today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"3-signals-every-sales-rep-should-leverage"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"99be3d8ab32d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-2b08b269-dc56-511c-bd8a-3bf6d46ac340","_id":"3601115a-063d-404d-baa2-86fb8a88fb2c","publishedAt":"2025-07-08T12:56:18.582Z","_createdAt":"2025-07-03T15:59:58Z","_updatedAt":"2025-07-08T14:47:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bd4742ae8e7261ba4a21393bf6465ef81558b28d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast\""},"title":"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast","_rawExcerpt":[{"_key":"3d69d864241c","_type":"block","children":[{"_key":"b0f9537b2ff5","_type":"span","marks":[],"text":"See how Common Room's Outreach integration and AI writing assistant help you deliver tailored outbound at speed."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"outreach-sequence-steps-ai-outbound-messaging"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e3b58573dd6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}},{"_key":"7b39a0f1aae7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-44d38102-6cf7-5c10-81ce-e9e4f6fefd8c","_id":"e7c24874-5e43-4c0a-ae72-766d579eaceb","publishedAt":"2025-06-25T18:32:39.388Z","_createdAt":"2025-06-24T20:12:00Z","_updatedAt":"2025-06-25T19:55:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d9e5fa7ffceb150f36a218c8f548a470fb1d8e71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to predictably scale AI-native product growth\""},"title":"How to predictably scale AI-native product growth","_rawExcerpt":[{"_key":"ea9badeee6c8","_type":"block","children":[{"_key":"b4a65d4cfe6b","_type":"span","marks":[],"text":"Learn how to build an AI-native product growth engine that scales, from identifying your ideal customers to activating lookalike audiences."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"how-to-predictably-scale-ai-native-product-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FskZEDptUr0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0f3f0b4a781f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-4c1ac163-a27c-5376-9646-df1ec810d6fd","_id":"76159adb-b44d-4232-b914-62a54e0fb118","publishedAt":"2025-06-18T13:00:33.734Z","_createdAt":"2025-06-17T16:12:20Z","_updatedAt":"2025-06-19T13:07:18Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-10db6671e6149d0f9cddb35f16df6f92dbf53528-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"No assembly required: How Common Room takes expensive guesswork out of lead enrichment\""},"title":"No assembly required: How Common Room takes expensive guesswork out of lead enrichment","_rawExcerpt":[{"_key":"6a5a52bef1c7","_type":"block","children":[{"_key":"8ba479e5e6bf","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform puts identity resolution and waterfall enrichment on AI autopilot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-lead-enrichment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c15ea6b73196","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-43fa232f-beff-5f44-82a1-ad89b1d4ed1a","_id":"89ef5f94-d064-41ef-87c8-c77a3118c959","publishedAt":"2025-06-12T13:07:58.938Z","_createdAt":"2025-06-11T18:30:53Z","_updatedAt":"2025-06-12T14:00:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb3ae138893965470e6dd7c9d5de0449c52547e8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses\""},"title":"From spam folder to sales pipeline: GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses","_rawExcerpt":[{"_key":"b69ec43ab5d4","_type":"block","children":[{"_key":"6c62857b830b","_type":"span","marks":[],"text":"Hear go-to-market experts from HubSpot, Shape & Scale, and Wistia share their insights on how to craft relevant outbound."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-shape-and-scale-wistia-outbound-relevance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"94d2f1cace4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-19b711cb-a204-5de4-a540-861c3bb44c3a","_id":"64e38b5a-d358-4f3c-82a8-b6d66f06ce70","publishedAt":"2025-06-05T13:10:17.564Z","_createdAt":"2025-05-30T15:31:16Z","_updatedAt":"2025-06-05T13:47:22Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-301a347ef10a5a05cc5eca2bb74f381830a1ae13-2560x1345-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1345,"width":2560,"aspectRatio":1.903345724907063}}},"layout":null,"alt":"Blog title card with title: \"A new way to ABM: How we're fixing sales and marketing misalignment\""},"title":"A new way to ABM: How we’re fixing sales and marketing misalignment","_rawExcerpt":[{"_key":"3896791ec848","_type":"block","children":[{"_key":"c1e02c692567","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform powers person-level ABM that aligns sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"new-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a264e2c9ad29","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-f896ac95-7d7c-5958-8566-0f397a962187","_id":"d0b70aee-6231-433d-880d-f992440b6b66","publishedAt":"2025-05-20T12:44:02.606Z","_createdAt":"2025-05-09T20:03:36Z","_updatedAt":"2025-05-20T16:31:41Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ffee9e570feabbc6a1b77ddab90a74d25acec1dc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room\""},"title":"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room","_rawExcerpt":[{"_key":"2202b9863001","_type":"block","children":[{"_key":"61765f9d1159","_type":"span","marks":[],"text":"See how Common Room's Bombora integration helps you make ABM actionable across sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"bombora-intent-data-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95f125cba69a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-f93a4a62-2a98-58a9-9c7d-e04ac05b69f3","_id":"e835741c-5ef4-4942-b223-62c40cf7ca8f","publishedAt":"2025-04-29T12:44:03.726Z","_createdAt":"2025-04-28T01:07:38Z","_updatedAt":"2025-05-01T00:50:56Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f63ea22f09e0f5db62b05702730047b7f66741cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents\""},"title":"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents","_rawExcerpt":[{"_key":"5db49784c99b","_type":"block","children":[{"_key":"e1f871fb3386","_type":"span","marks":[],"text":"See how Common Room's Gong calls integration helps you automate action on conversational insights with AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"gong-conversational-data-ai-automation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e3274c56747c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c4139a2e-2ef6-5567-893b-a12093669d23","_id":"31615fdf-ea62-4597-a894-81872ae88449","publishedAt":"2025-04-08T13:06:46.626Z","_createdAt":"2025-04-06T20:20:16Z","_updatedAt":"2025-04-08T13:37:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-40700388ecf05f38f6dd386c84a9dd27669b4f7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Title card with title: \"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification\""},"title":"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification","_rawExcerpt":[{"_key":"d211f8c1ab52","_type":"block","children":[{"_key":"5b1cc3512866","_type":"span","marks":[],"text":"See how Common Room's enhanced website visitor identification—powered by Vector—helps you action on the contacts behind web visits and other buying signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"enhanced-website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79b64b2b387","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-78958e3d-0521-51e0-9367-7214b5ed2c8c","_id":"32725b1c-62cc-4368-8042-0eb562d863c2","publishedAt":"2025-03-20T13:01:42.583Z","_createdAt":"2025-03-19T19:53:00Z","_updatedAt":"2025-03-24T17:52:28Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7147ea7e71aa3e0031b6b3c56c754ae6d7f6c58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning land and expand with intentionality\""},"title":"TestBox’s James Kaikis on winning land and expand with intentionality","_rawExcerpt":[{"_key":"384e1d9f4e8c","_type":"block","children":[{"_key":"23fa677b1cf4","_type":"span","marks":[],"text":"Maximize growth from your install base with James Kaikis, Chief Revenue and Experience Officer at TestBox."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"testbox-james-kaikis-winning-land-and-expand-with-intentionality"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cw-5OJhMJWM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"00553471b08e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a6462aaa-395c-5a78-9022-42801f5c0566","_id":"03e5b0d0-9c3b-40c5-8d7d-9d4dc7a13628","publishedAt":"2025-03-18T12:46:38.919Z","_createdAt":"2025-03-17T13:14:10Z","_updatedAt":"2025-03-18T13:21:10Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b355eb897293e7c39c14a4f865c1dbb0197ab8f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph\""},"title":"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph","_rawExcerpt":[{"_key":"5141bd1f5d8d","_type":"block","children":[{"_key":"cc78f000a775","_type":"span","marks":[],"text":"See how Common Room's customer journey graph helps you deliver hyper-targeted personalization at scale using all internal and external data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"scale-hyper-targeted-personalization-customer-journey-graph"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dbda628595a8","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"0f0bc9a8e3f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}},{"_key":"0d492ffaf1f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-d81e35d3-2756-55e6-ba26-170561bff63b","_id":"6497ff01-e094-4aa3-a9f1-a81eea68afa5","publishedAt":"2025-02-27T14:00:00.000Z","_createdAt":"2025-02-26T01:25:22Z","_updatedAt":"2025-04-08T19:20:13Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-15d9dee635c06776b8a47d493e875bf6b616430d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds\""},"title":"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds","_rawExcerpt":[{"_key":"96add6c07c62","_type":"block","children":[{"_key":"81d09a617476","_type":"span","marks":[],"text":"See how RoomieAI Capture hunts down and delivers every insight revenue teams need across both the public web and owned data sources."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-research-account-prioritization-and-personalization"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"475e69510b22","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-2a661b00-5123-564e-81b7-efe19ada8168","_id":"585fc29f-240e-4550-8191-05152523bd44","publishedAt":"2025-02-25T13:48:40.736Z","_createdAt":"2025-02-24T19:59:50Z","_updatedAt":"2026-03-25T21:05:28Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3e9400a2ccdefe1a9b4fdf65f86e619d6a809d9d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen\""},"title":"The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen","_rawExcerpt":[{"_key":"d3428766fa27","_type":"block","children":[{"_key":"16c435d5b2c1","_type":"span","marks":[],"text":"See how Common Room's suite of AI agents transform every part of the pipe gen process via automation and augmentation."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"common-room-ai-agent-pipeline-generation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8a4fe1c9dbdc","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-f7dd1aa0-b2a3-56e4-b32c-23eb6d16f206","_id":"a00b1e5c-1dab-4346-94d9-49233e42772c","publishedAt":"2025-02-06T13:50:46.763Z","_createdAt":"2025-02-03T20:27:01Z","_updatedAt":"2025-03-07T03:48:02Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e90a5d42f5f9a0d1a1e30d23d2a6c4a5bbbcce71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning with context in B2B sales\""},"title":"G2’s Michelle Vu on winning with context in B2B sales","_rawExcerpt":[{"_key":"3c04a7cfa234","_type":"block","children":[{"_key":"d342e3b8be42","_type":"span","marks":[],"text":"Learn to sell more strategically with Michelle Vu, Vice President of Sales, Customer at G2."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"g2-michelle-vu-winning-with-context-in-b2b-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/9iXcZCiIUqU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f427e2411179","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-077a06b2-4ec4-5857-b05c-db866b160d6f","_id":"0f69ffb2-e7c4-4224-95fd-7255729c8bb2","publishedAt":"2025-01-28T13:54:46.922Z","_createdAt":"2025-01-27T18:34:45Z","_updatedAt":"2025-01-28T14:11:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f87b1926ef0ca16875b0652bb3d10a01b618d47e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we track job changes to fuel pipeline growth\""},"title":"Plays that pay: how we track job changes to fuel pipeline growth","_rawExcerpt":[{"_key":"2bbc2df0b2d3","_type":"block","children":[{"_key":"381eadc06363","_type":"span","marks":[],"text":"See the plays Common Room uses to turn job changes into pipeline growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"track-job-changes-to-fuel-pipeline-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1rIuUBTiip8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"ed055b30fdcc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-8c57e125-7234-54de-a7ae-eb9013d0b6d6","_id":"ab896957-3e39-44dd-a3ce-8eede7dc05ce","publishedAt":"2025-01-23T13:48:13.864Z","_createdAt":"2025-01-21T00:41:48Z","_updatedAt":"2025-03-07T21:55:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3a5d16ff8acd5d6a21a3dad7b044076b1531b3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning the pipeline game in the enterprise\""},"title":"Docebo’s Silvia Valencia on winning the pipeline game in the enterprise","_rawExcerpt":[{"_key":"7cbce04069d6","_type":"block","children":[{"_key":"006e950b4b98","_type":"span","marks":[],"text":"Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"docebo-silvia-valencia-winning-the-pipeline-game-in-the-enterprise"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/2Br-NrgMeog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"318b843f0137","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c4171e03-7084-5e46-b7c4-3f39a01b0612","_id":"9d46b15f-9dcf-4772-88e6-f0147736d833","publishedAt":"2025-01-14T13:46:14.643Z","_createdAt":"2025-01-13T15:59:23Z","_updatedAt":"2025-01-14T13:46:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f5780dcfabaeb33da9214121a66231485821c419-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies make account-level intent actionable for sales teams\""},"title":"How top SaaS companies make account-level intent actionable for sales teams","_rawExcerpt":[{"_key":"0876c6586225","_type":"block","children":[{"_key":"8b2222a10fc4","_type":"span","marks":[],"text":"See how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"saas-companies-account-level-intent"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"981f2646fc4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-56adf667-2fa4-56fe-8e7a-67d4620cc309","_id":"5a2ffa3a-f6f1-45e8-80f2-061db7087d00","publishedAt":"2025-01-08T19:14:37.632Z","_createdAt":"2025-01-07T16:05:00Z","_updatedAt":"2025-03-07T04:52:20Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-facf047ec3793de1c1543045a242ac3edee26d52-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leading sales in the age of AI\""},"title":"HubSpot’s Kimberly Dieter on leading sales in the age of AI","_rawExcerpt":[{"_key":"e2de20b8b3ea","_type":"block","children":[{"_key":"0638cfc015da","_type":"span","marks":[],"text":"Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-kimberly-dieter-leading-sales-in-the-age-of-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/917eFc0KjnM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f8a08ad320ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-386e07f0-c7a3-5f58-a32a-525eb909977e","_id":"5bef2495-ad59-4f52-8ce9-d0ee0f71e1df","publishedAt":"2024-12-17T14:06:58.072Z","_createdAt":"2024-12-17T13:56:04Z","_updatedAt":"2024-12-18T19:01:23Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62b4ca106f5b730fb6ffc1f563edf3b948ba8797-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scale AI-powered pipeline with Common Room reporting\""},"title":"Scale AI-powered pipeline with Common Room reporting","_rawExcerpt":[{"_key":"19d8e2a40895","_type":"block","children":[{"_key":"3450e0dc7b480","_type":"span","marks":[],"text":"See how Common Room reporting can help go-to-market teams monitor inputs, measure outputs, and replicate results to upgrade pipe gen performance."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"reporting-AI-powered-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"31e5db7016e1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-4e4331e2-72a6-57dd-98a5-829ed824840a","_id":"e09d04fd-782d-495b-a0cf-be5257fd4967","publishedAt":"2024-12-12T14:34:01.325Z","_createdAt":"2024-12-10T21:20:06Z","_updatedAt":"2025-01-13T21:02:12Z","categories":[{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f012e240f3352d9801c80328fc37fad64d82b791-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Hacking growth holistically\""},"title":"Developer marketing, AI demand, and more with Nino Medina","_rawExcerpt":[{"_key":"71e379723eb5","_type":"block","children":[{"_key":"0d5bbd9cb098","_type":"span","marks":[],"text":"Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"nino-medina-developer-marketing"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/fuD5H_3Sc8Y","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"5e02216ddc86","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cecb4172-d9e9-5722-90cc-28402438c68b","_id":"6eb049f3-3e08-4663-a86a-0bfa3494e308","publishedAt":"2024-12-05T13:57:20.978Z","_createdAt":"2024-12-04T19:31:59Z","_updatedAt":"2024-12-20T14:21:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba81c83c2539dc4ac2573c0a5e6c0ed846cd056a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How PLS pioneers turn product signals into revenue\""},"title":"How PLS pioneers turn product signals into revenue","_rawExcerpt":[{"_key":"7c8c3522b425","_type":"block","children":[{"_key":"d169abe6826a","_type":"span","marks":[],"text":"See how PLS pioneers like Zapier, Notion, and Semgrep use Common Room to fuel revenue growth with product signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"pls-pioneers-product-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43e4a9af3cf3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55e2cc41-f945-51ab-aeef-c21cc0c02ab7","_id":"f0154012-9c4c-4a23-8d41-b4e503549f29","publishedAt":"2024-11-11T13:22:49.140Z","_createdAt":"2024-11-08T19:36:50Z","_updatedAt":"2025-01-13T21:01:46Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-639cd3148f6680aefb2a4a054e08b9a565d23ef9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Embrace change in modern go-to-market\""},"title":"AI assistance, attribution traps, and more with Alton Wells","_rawExcerpt":[{"_key":"4123c394bd3a","_type":"block","children":[{"_key":"97befa294383","_type":"span","marks":[],"text":"Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"alton-wells-ai-assistance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/vRPapRsnLv8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"69910a3e1b89","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-52584c95-9d61-5057-9237-51a0e77dc455","_id":"4581cfe3-bd40-43de-90a0-7b12a9dd3ff9","publishedAt":"2024-11-05T17:24:16.055Z","_createdAt":"2024-11-05T17:17:17Z","_updatedAt":"2024-11-05T17:57:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2658266434885518f021b889759466c4384fbb84-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How COSS leaders turn open-source signals into revenue\""},"title":"How COSS leaders turn open-source signals into revenue","_rawExcerpt":[{"_key":"6662b7c28fd0","_type":"block","children":[{"_key":"35b4e77ff5a1","_type":"span","marks":[],"text":"See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"coss-leaders-open-source-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"296871fd5f26","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51954507-f83c-55d9-a5bb-e7933f83bc8d","_id":"5c42151b-681f-40b3-b095-a604a87b836a","publishedAt":"2024-10-31T13:22:51.765Z","_createdAt":"2024-10-29T18:32:50Z","_updatedAt":"2024-10-31T16:39:00Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c78b45c78ff5ae86b19bce9c23e7737b3bcf9f0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Never miss an open-source signal with GitHub listening\""},"title":"Never miss an open-source signal with GitHub listening","_rawExcerpt":[{"_key":"1805d8914032","_type":"block","children":[{"_key":"c8aca2d7bf60","_type":"span","marks":[],"text":"See how Common Room's self-serve GitHub listening can help go-to-market teams get full visibility into open-source ecosystems."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"github-listening"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95625c4fbdea","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-004c16ff-3d70-5441-8946-c2981b52f2c6","_id":"832ee8ab-f5cc-4ef6-84d1-8ceeeeba4fb7","publishedAt":"2024-10-28T12:51:24.141Z","_createdAt":"2024-10-24T13:19:55Z","_updatedAt":"2024-10-28T13:10:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a10a55c1342598baee3b494d44acc33b84032e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love\""},"title":"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love","_rawExcerpt":[{"_key":"575d19d639ae","_type":"block","children":[{"_key":"c94cf98fed42","_type":"span","marks":[],"text":"See how top SaaS companies like Apollo GraphQL, Zapier, and Notion use Common Room to build better prospecting lists."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"saas-companies-sales-prospecting-lists"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"3fe7649789cb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-eef7bc79-d545-53bc-baf5-c13d8c6d3f7b","_id":"c3d4138f-c59e-48fb-9be1-e79060c71db1","publishedAt":"2024-10-21T13:12:09.185Z","_createdAt":"2024-10-18T15:03:58Z","_updatedAt":"2025-01-13T21:04:23Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cc7bb853f4f007b3462a8c3c279c119311970982-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mastering the puzzle of the complex deal\""},"title":"Account planning, inbox zero, and more with Eleanor Dorfman","_rawExcerpt":[{"_key":"ef29b4df2e70","_type":"block","children":[{"_key":"1b52ecd17c0b","_type":"span","marks":[],"text":"Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"eleanor-dorfman-account-planning"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YxDJfQmNfcY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3c38b9c2bec6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-11c54df2-f200-5d17-b06c-43f1e7e2678d","_id":"02d1ddbc-ac70-4488-bdf5-54a6e446d981","publishedAt":"2024-10-14T13:00:00.000Z","_createdAt":"2024-10-14T16:11:20Z","_updatedAt":"2024-10-24T00:22:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-892b0b82605127c09c49c80427e27abb0649d3bd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we deanonymize website activity to book more meetings\""},"title":"Plays that pay: how we deanonymize website activity to book more meetings","_rawExcerpt":[{"_key":"47c60e069075","_type":"block","children":[{"_key":"8d538bd37ab2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn deanonymized website visits into sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"deanonymize-website-activity-to-book-more-meetings"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/EoKJXfUeyjI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"51a68beff9ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-29ca4d3d-b12f-5831-9116-49491aac414e","_id":"c2422080-c418-4029-a8b4-2216b14ed090","publishedAt":"2024-10-14T13:08:02.185Z","_createdAt":"2024-10-10T18:55:22Z","_updatedAt":"2025-01-13T21:03:55Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ccb19dd1c3287ce08764b6d4614496e81b1343e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Future-proof your sales career\""},"title":"Exec cold calls, business acumen, and more with Michael Sharp","_rawExcerpt":[{"_key":"ca24892415c9","_type":"block","children":[{"_key":"7148273d05e2","_type":"span","marks":[],"text":"Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"michael-sharp-exec-cold-calls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/3iiU3UsORq4","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0e0e78f7b767","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9dc87e12-3cf7-5972-bbbb-23468dddcba0","_id":"f261f17f-81eb-4cba-a45f-2d06dc9c5010","publishedAt":"2024-10-10T12:56:36.485Z","_createdAt":"2024-10-09T16:48:03Z","_updatedAt":"2025-01-13T21:03:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a44f19e32b89514bac9bc0593d99d33a2bd4297c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scaling revenue: from PMF to IPO\""},"title":"GTM alignment, customer context, and more with Heath Barnett","_rawExcerpt":[{"_key":"394f81fecc7e","_type":"block","children":[{"_key":"ad2a48cf9247","_type":"span","marks":[],"text":"Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"heath-barnett-gtm-alignment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QSytp_2kOmE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0300a303f1d2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aab2a963-0c61-5066-9134-024bc1975149","_id":"5ebee77b-8e0a-446e-bc84-085b9896120c","publishedAt":"2024-10-07T12:55:56.072Z","_createdAt":"2024-10-04T14:11:03Z","_updatedAt":"2024-10-28T13:13:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04658e8c6227fc02025a52ec6e1aa8192e07cf31-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to stack buying signals\""},"title":"Stack buying signals (Signal school: part 3)","_rawExcerpt":[{"_key":"9d0b56f66c34","_type":"block","children":[{"_key":"ba28e277a780","_type":"span","marks":[],"text":"Learn how to stack buying signals to power your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"stack-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/ZtiE2zZ5zOo","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"c39212b52a8d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-54737fe7-2953-5a8c-8e32-07c9010b7b19","_id":"4bdef53b-a7c8-4334-be2a-69e152629de4","publishedAt":"2024-10-03T12:45:19.131Z","_createdAt":"2024-10-02T15:17:41Z","_updatedAt":"2024-10-03T14:46:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-471fe5612c90f4dc1da16eb172213f9340ae5742-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you\""},"title":"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you","_rawExcerpt":[{"_key":"d52568d1b272","_type":"block","children":[{"_key":"54195cd6f98c","_type":"span","marks":[],"text":"See how Common Room's Prospector feature can help go-to-market teams find the right buyers and follow up fast based on fit or signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"fit-first-or-signal-first-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8968dc91f861","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-61159c03-8613-5400-bee2-0eb4c4a0f8ff","_id":"cd7c2be0-dcf9-4de6-838f-0c7fc054a674","publishedAt":"2024-09-30T12:48:21.997Z","_createdAt":"2024-09-27T16:51:21Z","_updatedAt":"2025-01-13T21:02:45Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3cc5d590c6fd7d4c34464f7eba6b26395cfa9d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Human-centric prospecting in the AI age\""},"title":"Revtech, signal tracking, and more with Sean Gentry","_rawExcerpt":[{"_key":"6a2bbd2f0e09","_type":"block","children":[{"_key":"d411f47069be","_type":"span","marks":[],"text":"Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sean-gentry-revtech"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/N4N8INKqZ0k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"7e866f4001ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cf5f3320-2a39-5bd5-aefe-c5387e545937","_id":"a2466de1-c103-4a14-9807-4756d385ead6","publishedAt":"2024-09-23T13:01:14.479Z","_createdAt":"2024-09-20T17:39:24Z","_updatedAt":"2025-01-13T21:04:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fcd564ef05c4c34a5cc4e855e8b3d9d061f2650-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leaning into omnichannel prospecting\""},"title":"Brand exposure, outbound best practices, and more with Melissa Adamo","_rawExcerpt":[{"_key":"f40d7857557b","_type":"block","children":[{"_key":"2111d1ea7c60","_type":"span","marks":[],"text":"Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"melissa-adamo-brand-exposure"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/O12AVB8nGog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"9baa85479f6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da4203c0-7f16-5b52-acaa-47b6f3c5f0d6","_id":"2a70162f-f4e9-421a-973b-d9c6401d3b49","publishedAt":"2024-09-24T13:01:49.731Z","_createdAt":"2024-09-19T18:59:59Z","_updatedAt":"2024-10-28T13:13:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5f013e4bda2ac89d1efa0f9304128c027ccf426d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to run signal-based sales plays\""},"title":"Run signal-based sales plays (Signal school: part 2)","_rawExcerpt":[{"_key":"13c98a2dc26c","_type":"block","children":[{"_key":"3a5abbbf5fae","_type":"span","marks":[],"text":"Learn how to run signal-based sales plays as part of your go-to-market motion."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"run-signal-based-sales-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/LKW2pRCB10k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1092b0a53dfe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-8fccb9a5-f345-58a1-a7f0-42390ecb5a10","_id":"c5801412-5760-4947-abfe-df4d1d9a3c62","publishedAt":"2024-09-16T15:21:30.820Z","_createdAt":"2024-09-16T15:14:27Z","_updatedAt":"2024-09-19T23:52:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3429092a4b899c33eecdd5459a51c3d6b20d35db-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Saad Khan on modern sales, signal stacking, and more\""},"title":"Post-mortem: Saad Khan on modern sales, signal stacking, and more","_rawExcerpt":[{"_key":"973bed9aba46","_type":"block","children":[{"_key":"1f8f5baa81ab","_type":"span","marks":[],"text":"Learn more about signal-based sales with Saad Khan, Director of Sales and Business Development at Aligned."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"saad-khan-modern-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/dWjfT7VHKSE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"883cfcb8a6fd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-de102e2c-63a1-5973-93d5-73d948466aa8","_id":"49ce104b-8acc-4933-95f8-87d23b7167c2","publishedAt":"2024-09-12T13:02:13.882Z","_createdAt":"2024-09-11T15:49:11Z","_updatedAt":"2024-09-12T17:11:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-50962f4232a4877f79592c20bda7767b115b2637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Action Partners Program\""},"title":"Better together: announcing the Common Room Action Partners Program","_rawExcerpt":[{"_key":"58fe4d1af8f9","_type":"block","children":[{"_key":"9b2043d1ca39","_type":"span","marks":[],"text":"See how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"action-partners-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c217f4cc36d4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-cfb45724-a4cd-516d-b15c-4b0ef038e3a7","_id":"2420d3e0-a912-4531-9a0f-0ac39b59468c","publishedAt":"2024-09-10T12:47:26.926Z","_createdAt":"2024-09-06T14:57:02Z","_updatedAt":"2024-09-13T16:19:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bdeb1f97950d5a97912cf9e95a3ede3598a2e8c7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"AI that meets you where you are: RoomieAI is your end-to-end copilot or full autopilot for pipe gen\""},"title":"AI that meets you where you are: RoomieAI™ is your end-to-end copilot and full autopilot for pipe gen","_rawExcerpt":[{"_key":"e0332564ef89","_type":"block","children":[{"_key":"2b2e08f2412a0","_type":"span","marks":[],"text":"See how Common Room's AI copilot or autopilot can help go-to-market teams power pipeline generation, from prospecting to personalization to engagement."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"roomieai-for-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ddacd88b2861","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"d0e57d0d4de2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c34818c2-f51d-535c-8316-1719e196d87b","_id":"0e432bfc-7ad1-4eeb-bb15-542e7e3bcb0d","publishedAt":"2024-08-28T19:31:00.000Z","_createdAt":"2024-08-27T19:21:13Z","_updatedAt":"2024-12-05T14:44:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1e50e4b908ffbd5122a5d78490610911cfdd561-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we use LinkedIn ads to power pipe gen\""},"title":"Plays that pay: how we use LinkedIn ads to power pipe gen","_rawExcerpt":[{"_key":"29eae81281dc","_type":"block","children":[{"_key":"143e59f38c2e","_type":"span","marks":[],"text":"See the plays Common Room uses to turn LinkedIn ads into meetings booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"use-linkedin-ads-to-power-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c62a2c8c6126","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-35f23060-fb92-5bea-8720-350505631409","_id":"e40c4950-40e1-4e1a-99e3-389ee1ee15dc","publishedAt":"2024-08-14T13:10:00.000Z","_createdAt":"2024-08-08T13:11:59Z","_updatedAt":"2024-09-06T18:00:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fa5217c53295448218fc2b31c28d38d1be0dab78-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing calculated fields: Prioritize outbound by aggregating signals\""},"title":"Prospect with priority: a new way to stack rank your signals","_rawExcerpt":[{"_key":"8bd046efe021","_type":"block","children":[{"_key":"bce1f57825c4","_type":"span","marks":[],"text":"See how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"calculated-fields"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b21fef0dc983","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"bd692e98a320","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2df6c6cb-eccd-59e6-83cb-5d4610346f2d","_id":"00abe4cc-3db8-4613-9688-ccac4a5cc00d","publishedAt":"2024-08-06T13:44:18.745Z","_createdAt":"2024-08-06T13:45:10Z","_updatedAt":"2024-12-05T14:44:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e41973c2a2c44cebd78e2cf613afb64be1c481a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we turn LinkedIn signals into pipeline\""},"title":"Plays that pay: how we turn LinkedIn signals into pipeline","_rawExcerpt":[{"_key":"4ea30ceaba09","_type":"block","children":[{"_key":"3152ff1150b2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn engagements on LinkedIn into quality sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"turn-linkedin-signals-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5d9143ceab44","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-f82be4e0-ea2f-5005-9d9e-203361cfeef2","_id":"1a22729a-ebb9-4079-9bdb-4ed6ae08bc91","publishedAt":"2024-07-29T12:47:23.366Z","_createdAt":"2024-07-26T20:00:51Z","_updatedAt":"2024-10-28T13:13:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-39c1d241b2fb30e816096e12a179c60da1582fac-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to select the right buying signals\""},"title":"Select the right buying signals (Signal school: part 1)","_rawExcerpt":[{"_key":"37dcf855501f","_type":"block","children":[{"_key":"4d7fbb3f26c3","_type":"span","marks":[],"text":"Learn how to select the right buying signals for your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"select-the-right-buying-signals"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/DGlZMPe3RZU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1fdb61136450","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-58151b49-edce-5065-9d4e-5131cb73a522","_id":"8d5e4f4e-1d43-4505-906e-8862ff6cf476","publishedAt":"2024-07-25T13:08:14.031Z","_createdAt":"2024-07-24T19:45:33Z","_updatedAt":"2024-09-06T17:58:00Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fdcc8ad6bba8c63a9becde667d93c0c399639632-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put signal-based prospecting on autopilot\""},"title":"Put signal-based prospecting on autopilot","_rawExcerpt":[{"_key":"94773c74f892","_type":"block","children":[{"_key":"8f9e124184cb","_type":"span","marks":[],"text":"See how Common Room's Prospector can help go-to-market teams identify and action on ideal prospects at any account automatically."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"automated-signal-based-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"27db977dbb02","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a8c92b27-4829-5a8d-a3aa-5cdbc99ba23c","_id":"5c197836-1b25-412b-8778-54ce2eb322b7","publishedAt":"2024-07-15T12:48:09.864Z","_createdAt":"2024-07-11T00:26:07Z","_updatedAt":"2024-09-13T15:58:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3f14c1ad4349cc9fb968e34874c526686ce467d2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more\""},"title":"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more","_rawExcerpt":[{"_key":"2b7082c3eaca","_type":"block","children":[{"_key":"fa215216558d","_type":"span","marks":[],"text":"Dig into the realities of revenue operations with Matt Volm, cofounder and CEO at RevOps Co-op."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"matt-volm-revops-myths"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cFw2HPodXMI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"79eb00c197c3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-895071e9-6994-5841-aa0a-e4fce7e948a1","_id":"76fbd7da-63ff-43c3-a271-401dee460300","publishedAt":"2024-07-02T12:37:50.643Z","_createdAt":"2024-07-01T00:14:19Z","_updatedAt":"2024-12-05T14:23:08Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5096f113fdc5488eb9d1e53348c1ec9363146744-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Prospect from any LinkedIn post with our new Chrome extension\""},"title":"Prospect from any LinkedIn post with our new Chrome extension","_rawExcerpt":[{"_key":"63d63674790d","_type":"block","children":[{"_key":"e7a6d43e4c81","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension for LinkedIn can help go-to-market teams capture, enrich, and action on all public LinkedIn signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"chrome-extension-capture-any-linkedin-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e6aa7cfb2903","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a02700d3-4d0a-5a2f-a33d-ac6fc220f9f3","_id":"c21cba68-a976-4e2c-b7c9-5b7d0f31d018","publishedAt":"2024-06-25T13:03:08.894Z","_createdAt":"2024-06-20T13:41:08Z","_updatedAt":"2024-07-11T15:00:06Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9a04b1077049ebf172852b0bd04b436a581669c4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more\""},"title":"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more","_rawExcerpt":[{"_key":"8b5016e77d85","_type":"block","children":[{"_key":"6939941cbc0a0","_type":"span","marks":[],"text":"Dive deep into AI-powered outbound with Mark Kosoglow, Chief Revenue Officer at Catalyst and former Senior Vice President of Global Sales at Outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"mark-kosoglow-ai-sdrs"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1qUwi4aGn8o","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"76bef8c58d4d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bbe01d21-0606-53cc-b387-e19530e67201","_id":"d1a2d865-9d7e-4e08-bf09-cf0e6139dd00","publishedAt":"2024-06-17T13:00:35.738Z","_createdAt":"2024-06-14T13:43:05Z","_updatedAt":"2024-09-24T00:14:59Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4aba47475e2fcd9ae88bf6c5182679c57f2c418d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From data to deals: top takeaways from Rosalyn Santa Elena\""},"title":"From data to deals: top takeaways from Rosalyn Santa Elena","_rawExcerpt":[{"_key":"bdefeac531e2","_type":"block","children":[{"_key":"2fe398c39581","_type":"span","marks":[],"text":"Learn how Rosalyn Santa Elena, founder and CRO at The RevOps Collective, approaches data-driven sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"from-data-to-deals-rosalyn-santa-elena"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QTEpyIxaEa8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5a7f52438f44dfdbe9976176940a737f04f6132c-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"2ad9c8f502e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aa621c5d-cc97-538d-9922-6f75e1c922ee","_id":"9a8228e9-44ba-4411-b5a7-331334b35972","publishedAt":"2024-06-13T14:50:45.264Z","_createdAt":"2024-06-10T17:57:15Z","_updatedAt":"2024-09-13T16:19:45Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ec943145d54c84af7da12d4318004d6624ccbc57-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™: Generate more pipeline with generative AI\""},"title":"Introducing RoomieAI™: Generate more pipeline with generative AI","_rawExcerpt":[{"_key":"19b47e81ab1f","_type":"block","children":[{"_key":"3165798d6d620","_type":"span","marks":[],"text":"See how RoomieAI™—Common Room's suite of AI-powered tools—can help go-to-market teams work faster, smarter, and easier, from signal captured to meeting booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"roomieai-gtm-ai-copilot"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fa20a45b361d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-ade4580d-a65a-53b8-ab68-92b54cf4a767","_id":"111f31c3-6ba9-4637-b3ce-e912f5f5e9e9","publishedAt":"2024-05-30T12:46:17.435Z","_createdAt":"2024-05-29T01:21:52Z","_updatedAt":"2024-11-21T20:27:58Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ae5514b7106bf153cf90227743e2c8d59f284aaf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn anonymous visits into real revenue\""},"title":"Deanonymize your website traffic at the person and account level","_rawExcerpt":[{"_key":"619b1a67cb43","_type":"block","children":[{"_key":"2c47c5058635","_type":"span","marks":[],"text":"Check out how Common Room's website visitor tracking can help go-to-market teams deanonymize website activity at both the person and account level."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2fa09830b520","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"38effae6386b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-96b54d70-82b5-5b69-a657-f4ab0249ed9a","_id":"844740ad-d216-4857-947b-dafdc016ddf6","publishedAt":"2024-05-23T12:47:10.532Z","_createdAt":"2024-05-22T22:52:23Z","_updatedAt":"2024-09-06T17:49:46Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6af431f4f6d1926acdf965d13a3d2d57177a18e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sync any buying signal to HubSpot or Salesforce\""},"title":"Automate any action from any signal in HubSpot and Salesforce","_rawExcerpt":[{"_key":"1f4b7407a1b4","_type":"block","children":[{"_key":"8e894946b98c","_type":"span","marks":[],"text":"Check out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"workflows-hubspot-salesforce"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2bf701f194ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}},{"_key":"99903769d84a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-96009b0f-6a88-5ac9-a348-86dc6837fa6f","_id":"6d4e2a4c-2cd1-494e-9c46-129ced4fe95d","publishedAt":"2024-05-20T12:51:43.912Z","_createdAt":"2024-05-17T14:31:51Z","_updatedAt":"2024-09-24T00:21:19Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dae1f1ca52c8acd875ec30bcd2a2ab4e48be45eb-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The art and science of signal-based selling: top takeaways from Chris Walker\""},"title":"The art and science of signal-based selling: top takeaways from Chris Walker","_rawExcerpt":[{"_key":"745454075c41","_type":"block","children":[{"_key":"12f5b9ca24e2","_type":"span","marks":[],"text":"Learn how Chris Walker, founder and CEO at Passetto, optimizes signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"art-and-science-signal-based-selling-chris-walker-video"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FnPwRrmOlRA","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-834fd339e23077204bc155c424f2ae0fdf6e9e3e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"f6d03d30b710","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da19f70b-8764-52d5-aaf6-8ed94c4eb30d","_id":"b96a7cb5-969c-45c4-8772-a1d85e4045d3","publishedAt":"2024-05-21T12:46:22.918Z","_createdAt":"2024-05-16T12:24:12Z","_updatedAt":"2024-05-21T13:15:31Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7ea1bd4db232d6a088bb1e9c2f9babc54eefe74-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Salesloft's AI-powered revenue orchestration meets Common Room's AI-powered customer intelligence\""},"title":"Salesloft’s AI-powered revenue orchestration meets Common Room’s AI-powered customer intelligence","_rawExcerpt":[{"_key":"8b571e8ebfc7","_type":"block","children":[{"_key":"bc0eecc0939a","_type":"span","marks":[],"text":"Check out how Common Room's Saleloft integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"salesloft-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a60fbed033df","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}},{"_key":"a091c077008c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-f1b4b681-6cf2-5b14-9938-36a334dd0710","_id":"7a38450d-7f98-40f9-b464-a18656000d7b","publishedAt":"2024-05-09T12:42:08.507Z","_createdAt":"2024-05-07T17:47:22Z","_updatedAt":"2024-09-06T17:46:43Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6ac0af007015c25b4d130bd4f3adaefefc0ab3f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"150M job listings and 8M news signals at your fingertips (and refreshed daily)\""},"title":"150M job listings and 8M news signals at your fingertips (and refreshed daily)","_rawExcerpt":[{"_key":"d088b4fbe6e5","_type":"block","children":[{"_key":"d70358a47a17","_type":"span","marks":[],"text":"Check out how Common Room's news and hiring signals can help go-to-market teams know when and why accounts move in-market."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"news-and-hiring-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43c6d7f4e071","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"7f0be15487a1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-9503ee1e-19b5-5c10-8135-461503a2239f","_id":"afcbefa5-b967-45d4-af63-3f86075e2e38","publishedAt":"2024-05-07T12:45:36.799Z","_createdAt":"2024-05-02T16:35:46Z","_updatedAt":"2025-02-07T20:53:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-64d4dac2fad89693a63eb850a69b395aef94cede-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle\""},"title":"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle","_rawExcerpt":[{"_key":"ace36918f9fa","_type":"block","children":[{"_key":"132df85cdb6f","_type":"span","marks":[],"text":"Learn how Jed Mahrle, founder at Practical Prospecting, uses buying signals to elevate outbound strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"use-signals-to-craft-irresistible-outbound-jed-mahrle"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cvh-IAuWUcw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e780e7c407b04ecdf708c8825200973bb40bc87a-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"7103fcb18afe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e9f1f638-a716-5a89-b489-40c6fc72aa1b","_id":"85c601d2-11f0-4896-a0b6-5cc50ca57ea2","publishedAt":"2024-04-25T12:57:08.288Z","_createdAt":"2024-04-24T20:57:01Z","_updatedAt":"2024-09-06T17:43:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-55f907c30f8944ca9852a752707a7d0811bf2a0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn new jobs into new logos with job-change tracking\""},"title":"Turn new jobs into new logos with job-change tracking","_rawExcerpt":[{"_key":"e45a5c7f16c3","_type":"block","children":[{"_key":"22161cb7c3c7","_type":"span","marks":[],"text":"Check out how Common Room's job-change tracking can help go-to-market teams drive revenue and boost retention."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"job-change-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b8cca4d445f9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-055c95f8-0f5d-5817-818f-6e4e076dde90","_id":"895eb827-1c00-42da-bf9e-0e21afff3f7f","publishedAt":"2024-04-22T13:04:41.443Z","_createdAt":"2024-04-18T15:21:02Z","_updatedAt":"2024-09-06T17:42:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0699f27ae0a9ed0960122f7b17194e04647dd154-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 signals to help you prioritize your PQLs\""},"title":"5 signals to help you prioritize your PQLs","_rawExcerpt":[{"_key":"2027ee4f2a07","_type":"block","children":[{"_key":"4d78f96e6998","_type":"span","marks":[],"text":"See five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"5-signals-to-help-you-prioritize-your-pqls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bb0b7ca100c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6b9c8566-5b37-5c60-82b6-e136c78e77bc","_id":"2d1843ef-5e98-46c9-951f-149c1c6cc7b5","publishedAt":"2024-04-16T12:39:54.305Z","_createdAt":"2024-04-12T19:26:07Z","_updatedAt":"2025-06-04T21:09:26Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"6545567a-b647-4b0b-b50b-1cffcc44b71c","title":"EXCLUDE from suggestions","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-52156a7e7b102fc23e199f493c1c5ddc202ff951-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Signal Partners Program\""},"title":"Better together: announcing the Common Room Signal Partners Program","_rawExcerpt":[{"_key":"65bca3c62184","_type":"block","children":[{"_key":"90b4b82575500","_type":"span","marks":[],"text":"See how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"signal-partner-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"212d469a7075","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-a4a94043-a219-5bd5-a560-7841ccef50f3","_id":"fd59e720-3f8b-4e62-91c4-c6239f100925","publishedAt":"2024-04-11T12:52:47.422Z","_createdAt":"2024-04-10T14:48:52Z","_updatedAt":"2024-12-05T14:24:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5e629d40b6c7efc3bf07557d983bf2556dbe877-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market\""},"title":"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market","_rawExcerpt":[{"_key":"67cde45b333c","_type":"block","children":[{"_key":"59e8c299f523","_type":"span","marks":[],"text":"See how Common Room's comprehensive signal capture helps you generate, unify, enrich, and take action on every first-, second-, and third-party signal."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"capture-every-signal-everywhere"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"389fa1c2c082","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-9b2ccac3-3813-5d32-8145-61fad4f96e9f","_id":"7993d953-5a8a-4aa0-8cde-6011a380a0de","publishedAt":"2024-04-09T12:37:23.203Z","_createdAt":"2024-04-08T18:36:28Z","_updatedAt":"2024-09-24T00:26:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-48f1cd7c1774899e8d46a6319c21144c12a609e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Beyond intent: top takeaways from Leslie Venetz\""},"title":"Beyond intent: top takeaways from Leslie Venetz","_rawExcerpt":[{"_key":"3e02d452f740","_type":"block","children":[{"_key":"988b4fdbcb16","_type":"span","marks":[],"text":"Learn how Leslie Venetz, founder at The Sales-Led GTM Agency, combines sales fundamentals with person-level signals to build outbound strategies."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"beyond-intent-leslie-venetz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/IuVbZ5FA2F0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5a083901a315be26a7fad49f8bc11a8ebaafc4-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"910a5a6653f8","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c8463055-0411-593d-a1b6-2ac64ebc7e4b","_id":"9db1307a-921f-431f-9742-cdbc0c0845db","publishedAt":"2024-04-04T15:04:45.622Z","_createdAt":"2024-04-04T14:17:36Z","_updatedAt":"2024-09-13T16:09:48Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f793bc1f0bfcd955d790f6eecac1f647188bfa2d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Score leads and accounts using every signal\""},"title":"Score leads and accounts using every signal","_rawExcerpt":[{"_key":"498723bc3859","_type":"block","children":[{"_key":"ebdb83c877ed","_type":"span","marks":[],"text":"Check out how Common Room's signal-based lead and account scoring can help sales teams sell smarter."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"score-leads-and-accounts-using-every-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"42eb8c37b792","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c19f8b81-a0de-5f0c-b911-903e6be12de6","_id":"9d42c05c-72b9-4314-ac5f-0f3a1e4de7e9","publishedAt":"2024-04-02T13:02:45.302Z","_createdAt":"2024-03-28T14:38:34Z","_updatedAt":"2024-09-13T16:18:30Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-873e5fffade219351c50c9e1b57eae97c02e78f0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to run a signal-based selling strategy\""},"title":"How to run a signal-based selling strategy","_rawExcerpt":[{"_key":"da6e00681a56","_type":"block","children":[{"_key":"ae564210136e","_type":"span","marks":[],"text":"Learn how to build a signal-based go-to-market strategy, from selecting signals to scaling what works."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-to-run-a-signal-based-go-to-market-motion"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/x2xQ-awc2gY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"dc492cc87b31","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-fdf8f755-163b-533f-ac2b-4cd2e6a53f15","_id":"1c1aacb4-6d79-43e2-afdb-5e8856b717a2","publishedAt":"2024-03-28T15:33:55.710Z","_createdAt":"2024-03-27T17:13:08Z","_updatedAt":"2025-11-19T20:34:22Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7865b23b2fa4eaa54451fbc05259c110e4f0af8e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Common Room's Customer Intelligence Platform: Run go-to-market intelligently\""},"title":"Introducing Common Room’s customer intelligence platform: Run go-to-market intelligently","_rawExcerpt":[{"_key":"2cc5db96c999","_type":"block","children":[{"_key":"0900bbef55ab0","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform helps you run go-to-market intelligently across sales, marketing, community, customer success, and more."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"introducing-customer-intelligence-platform-run-go-to-market-intelligently"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fab7ed4f825f","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-00fc551b-3bca-55df-9e43-6c912694e834","_id":"3862934d-8565-41f4-b12b-e9893917ea37","publishedAt":"2024-03-18T12:48:23.143Z","_createdAt":"2024-03-14T18:10:37Z","_updatedAt":"2024-09-24T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e280b03144c04dc03bf6e42dbcab1e3408ad2d6-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Love at first sale: top takeaways from Anthony Natoli\""},"title":"Love at first sale: top takeaways from Anthony Natoli","_rawExcerpt":[{"_key":"ba1247ead339","_type":"block","children":[{"_key":"1f929598f50d","_type":"span","marks":[],"text":"Learn how Anthony Natoli, Senior Account Executive at LinkedIn, takes a person-first approach to signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"love-at-first-sale-anthony-natoli"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/lSpJLY-_lCk","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-abe917b3a52d7dbde946f30cd121043d4966a656-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"3855edae5fce","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f27e5cbe-7d18-5bc6-9ea2-440f0a402990","_id":"d5d7338f-3e81-47a3-ba74-35a33f5a7cc2","publishedAt":"2024-03-13T12:44:01.276Z","_createdAt":"2024-03-12T12:49:23Z","_updatedAt":"2024-03-13T13:12:47Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04fdaf2383cd133714e78d8118bc18bafa520149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Deliver the right message at the right time with our Outreach integration\""},"title":"Deliver the right message at the right time with our Outreach integration","_rawExcerpt":[{"_key":"7a3dd19d2f2b","_type":"block","children":[{"_key":"d9a900a9f8fc","_type":"span","marks":[],"text":"Check out how Common Room's Outreach integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"deliver-the-right-message-at-the-right-time-outreach-integration"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4ee5709f5f38","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-fd154280-4c9e-50dd-b421-b215014ba1c4","_id":"e06b5477-35cf-402d-86e3-ecdbec832319","publishedAt":"2024-03-11T18:27:00.000Z","_createdAt":"2024-03-07T19:27:26Z","_updatedAt":"2024-09-06T17:34:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-47a846dfb5fc1f477d06985aa93ff002882fd7d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG buying signals your sales team should be tracking\""},"title":"PLG buying signals your sales team should be tracking","_rawExcerpt":[{"_key":"9a183bda9486","_type":"block","children":[{"_key":"db859f7ce6c5","_type":"span","marks":[],"text":"See which PLG buying signals your sales team should be tracking and learn how to take action on them fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"plg-buying-signals-your-sales-team-should-be-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e219f4fff143","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-46a35d27-cc40-5e40-928d-5c9421ff7a01","_id":"d196729a-1b21-4053-b6e9-7b5f3e6330a7","publishedAt":"2024-03-04T13:45:41.875Z","_createdAt":"2024-03-01T16:28:36Z","_updatedAt":"2024-09-06T17:32:34Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f694e7e753ba83b853beeb3239a3f1039d8a329b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Power your GTM strategies with viral content monitoring\""},"title":"Power your GTM strategies with viral content monitoring","_rawExcerpt":[{"_key":"004f82286390","_type":"block","children":[{"_key":"269c00bde036","_type":"span","marks":[],"text":"Check out how Common Room's viral content monitoring can help go-to-market teams stay a step ahead of hot trends and topics in their industries."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":3,"slug":{"current":"power-your-gtm-strategies-with-viral-content-monitoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"eb94c68cccc1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-bdaedfe4-61c7-592d-9c72-0183989cf966","_id":"7433fb28-eb21-4082-861d-73c4406e8eaf","publishedAt":"2024-02-26T16:06:44.664Z","_createdAt":"2024-02-23T16:57:55Z","_updatedAt":"2024-03-12T12:50:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-71062c6d8a35678d8de9b8d61ff4bc19a3fc3dbe-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put your GTM plays on autopilot with intelligent automations\""},"title":"Put your GTM plays on autopilot with intelligent automations","_rawExcerpt":[{"_key":"7e6919c8052d","_type":"block","children":[{"_key":"0c3108c2aee70","_type":"span","marks":[],"text":"Check out how Common Room's new and improved workflow automations can help every go-to-market team execute on winning plays at scale."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"put-your-gtm-plays-on-autopilot-with-intelligent-automations"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b23e29027910","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-893b777b-611b-5ffd-863e-87c0c70d89e3","_id":"28db253e-a91c-4ba3-acc9-34763707aa32","publishedAt":"2024-02-26T13:49:25.180Z","_createdAt":"2024-02-22T15:43:33Z","_updatedAt":"2024-09-13T16:17:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a3d0a8092bddc0b10a8a7710e326ba23813ff7a0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 ways to boost your outreach response rates\""},"title":"5 ways to boost your outreach response rates","_rawExcerpt":[{"_key":"4ce3ab5088fd","_type":"block","children":[{"_key":"641c3ba661d7","_type":"span","marks":[],"text":"See five ways to increase buyer responses and learn how to uncover person-level insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"5-ways-to-boost-outreach-response-rates"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"34b2e78aa6ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3555f7cb-97cf-544a-877f-6e7413601217","_id":"fadb039a-d568-4fd5-ac32-954848bc01b3","publishedAt":"2024-02-13T15:41:29.778Z","_createdAt":"2024-02-09T01:21:26Z","_updatedAt":"2024-09-24T00:32:14Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8446becde7399910fedae0bcc754a027dfd36b2c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG playbooks to run in 2024: top takeaways from StackBlitz\""},"title":"PLG playbooks to run in 2024: top takeaways from StackBlitz","_rawExcerpt":[{"_key":"c058a6ce4f5b","_type":"block","children":[{"_key":"25c4bb71f618","_type":"span","marks":[],"text":"Learn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"plg-playbooks-to-run-in-2024-stackblitz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/srzFzVu5iNM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4dbf4cf85a71a835d55c95a506b7d23ce834ee64-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a7e13905dfe9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9ba768e1-0e07-5a72-9c5b-e2a66d580f4c","_id":"91bc2a1f-7dad-4431-8784-e38f60b71928","publishedAt":"2024-02-12T15:39:08.426Z","_createdAt":"2024-02-09T01:09:25Z","_updatedAt":"2024-09-06T17:28:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1209fa412b72c42a61ecb67f61da6572103d1256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 buying signals you're probably missing out on\""},"title":"5 buying signals you’re probably missing out on","_rawExcerpt":[{"_key":"ff38eb76fdbc","_type":"block","children":[{"_key":"ebeb32993317","_type":"span","marks":[],"text":"See five examples of buying signals you may be missing out on and learn how to uncover every signal fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"5-buying-signals-youre-probably-missing-out-on"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e9923b6568a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bde59311-51c6-5387-bd8f-100c00b46fd6","_id":"b0aeb034-fd1e-44c5-aa08-6ca260b725f6","publishedAt":"2024-02-08T13:39:15.593Z","_createdAt":"2024-02-06T18:18:08Z","_updatedAt":"2024-02-08T14:14:30Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning modern buyers requires a person-first approach\""},"title":"Winning modern buyers requires a person-first approach","_rawExcerpt":[{"_key":"47f0033cefc3","_type":"block","children":[{"_key":"a70523c742a6","_type":"span","marks":[],"text":"See what it takes to create stronger connections and win more business in the era of person-first sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"winning-modern-buyers-requires-a-person-first-approach"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c363436da6b0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5b6518433c05066a03356019ef633b9b3c0c8632-512x512-png"}},"name":"Alex Weinstein","title":"Head of Sales"}}],"companies":[]},{"_type":"post","id":"-d232994b-034a-5414-97f4-ba56c9f532e8","_id":"4b303058-1575-4d43-a370-d07d470d0f09","publishedAt":"2024-02-07T13:45:44.727Z","_createdAt":"2024-02-05T14:15:01Z","_updatedAt":"2024-02-08T02:52:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Person360: Connect with the person behind the signal\""},"title":"Introducing Person360™: Connect with the person behind the signal","_rawExcerpt":[{"_key":"7c95bb599d9f","_type":"block","children":[{"_key":"b7004c2596b1","_type":"span","marks":[],"text":"See how Common Room's AI-powered identity resolution and enrichment engine—Person360™—helps you see every signal and connect with the real person behind it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"introducing-person360-connect-with-the-person-behind-the-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dd8611fe4377","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c084a90c-9e66-55a0-be7d-325c99dda021","_id":"9dd1f8d3-eab0-4dde-a23b-bec77dad7a7a","publishedAt":"2024-01-31T13:39:35.728Z","_createdAt":"2024-01-24T16:12:26Z","_updatedAt":"2025-02-06T01:10:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57af51dd6001362211cf81633b887a3cacd1c410-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winter 2024 product roundup: what's new at Common Room\""},"title":"Winter 2024 product roundup: what's new at Common Room","_rawExcerpt":[{"_key":"42ce79f6c8a0","_type":"block","children":[{"_key":"e3c9b05d2f680","_type":"span","marks":[],"text":"Check out what's new at Common Room—including integrations with Outreach and Apollo, updates to our Prospector feature, and more."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"winter-2024-product-roundup"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fe9145633d2aa8acbea2e985579c91f17232c98-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"14c7a7039ff1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-0f099b28-2c40-513a-bfec-f2b4218c3b23","_id":"9f59fd88-c0d0-4219-ad77-5f2f22881b1a","publishedAt":"2024-01-24T13:43:17.774Z","_createdAt":"2024-01-22T18:17:32Z","_updatedAt":"2024-01-24T13:53:34Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66a2d402a92e7b2dd5a4a71b8aff79d59775159c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales productivity: 3 ways to boost team output\""},"title":"Sales productivity: 3 ways to boost team output","_rawExcerpt":[{"_key":"936b3bb8980e","_type":"block","children":[{"_key":"28a0bee11d93","_type":"span","marks":[],"text":"See what's dragging down sales productivity and learn how to boost your team output in three steps."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-productivity-boost-team-output"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5bde5761316d941424f1d05beed7229435eb46a2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"006cf12ab625","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55d7dcb9-d15b-51c0-ae4f-85bcbc3185b2","_id":"846a2439-bc3b-4f6a-b4b5-a5f0d0a2be7e","publishedAt":"2024-01-11T18:17:00.000Z","_createdAt":"2024-01-02T18:18:30Z","_updatedAt":"2024-01-16T15:24:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c576fb5fffaefcfa3cf4c1b90c9dca04552c3418-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mend your multithreading strategy: 3 dos and don'ts for sales teams\""},"title":"Mend your multithreading strategy: 3 dos and don’ts for sales teams","_rawExcerpt":[{"_key":"7949ac9c8476","_type":"block","children":[{"_key":"d64907f59e45","_type":"span","marks":[],"text":"See why multithreading matters and learn how to improve your multithreading strategy with helpful dos and don'ts."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"multithreading-strategy-dos-and-donts-for-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-757b15962c6324483829ca3a5c6650da4d3ff454-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"65bd677fc9c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9312eaf1-b111-584a-8232-5c39990a84e7","_id":"818b5882-f910-4702-af67-be719fa6b9d6","publishedAt":"2024-01-02T13:43:40.350Z","_createdAt":"2023-12-27T21:46:27Z","_updatedAt":"2024-01-02T13:50:44Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d637af3b9e0cd242a7c3395f24cd8d8b850704a4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 sales efficiency killers (and how to stop them)"},"title":"5 sales efficiency killers (and how to stop them)","_rawExcerpt":[{"_key":"66c22d2862a3","_type":"block","children":[{"_key":"ab9d607058930","_type":"span","marks":[],"text":"See which common sales efficiency killers are standing in your way and learn how to stop them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-efficiency-killers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-96bbd97c7b9005437f26317469cb9b0b9dc5c2c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ad9fd214e472","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-ec257987-0757-53e8-b1c0-c847aafeb898","_id":"03ace90e-c2e9-4261-9e77-859f0c5752be","publishedAt":"2023-12-20T11:03:58.744Z","_createdAt":"2023-12-19T19:00:42Z","_updatedAt":"2023-12-20T11:13:35Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7ab9c1506eb264ef4491ab7b4b570ec84b33e478-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Lead prioritization (or a better way to separate the gold from the garbage)\""},"title":"Lead prioritization (or a better way to separate the gold from the garbage)","_rawExcerpt":[{"_key":"d5ec2a2f82af","_type":"block","children":[{"_key":"345aabc00387","_type":"span","marks":[],"text":"See what's missing from your lead prioritization process and learn how to zero in on the best opportunities faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"lead-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e52397b8a2b97ce4f67a6036c624356c34abdb26-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"35b1dc482adc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d7e06360-799f-5cab-8dc3-622f05b26b24","_id":"80c8e33a-f220-4fe6-a2d3-7d575a52c8ff","publishedAt":"2023-12-18T14:00:47.157Z","_createdAt":"2023-12-14T15:07:39Z","_updatedAt":"2024-09-25T16:39:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-90f7a67720649403a0da81a9059ec4a299c800b9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Don’t forget the people behind the product: PLG best practices from Coda\""},"title":"Don’t forget the people behind the product: PLG best practices from Coda","_rawExcerpt":[{"_key":"18b22f3d1975","_type":"block","children":[{"_key":"7859ae37e8da","_type":"span","marks":[],"text":"Learn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"dont-forget-the-people-behind-the-product"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1lm71JbFlgw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4ad2f5388f0199449e5840831380bda2975dc4b2-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"abf6dc0e2a5d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9d6a9790-b150-5874-9195-a019eafd2034","_id":"df270bab-38b0-44e9-a539-bfd1cd2dd63b","publishedAt":"2023-12-11T13:49:04.921Z","_createdAt":"2023-12-08T17:32:59Z","_updatedAt":"2023-12-11T14:14:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bc80e78dda77fad4bc15c577c9d1f1c3b5190140-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales efficiency: a guide to fixing your formula\""},"title":"Sales efficiency: a guide to fixing your formula","_rawExcerpt":[{"_key":"bd0c9c17040a","_type":"block","children":[{"_key":"8ed766ba6acb","_type":"span","marks":[],"text":"See what's interfering with your sales efficiency and learn how to fix your formula."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"sales-efficiency-formula"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9cf3cd11e1aff8c29e49bf74db1149ca8964951c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"597585b002f3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-53da2fe2-62d1-5cc1-a2e8-b8a76fab27ad","_id":"88064259-3244-4908-951f-f4ea8d13d653","publishedAt":"2023-12-06T13:45:15.776Z","_createdAt":"2023-12-01T19:38:04Z","_updatedAt":"2024-09-25T16:42:13Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9103fbb67c73e166a86b66a243b47d772b94ef13-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG is a data dance: product-led insights from SCS Cloud\""},"title":"PLG is a data dance: product-led insights from SCS Cloud","_rawExcerpt":[{"_key":"7a1e454fdd63","_type":"block","children":[{"_key":"f2cb9a48ac4b","_type":"span","marks":[],"text":"Learn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"plg-is-a-data-dance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/hfLTQuSKtoM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-886052b5af557cac3dbfd2dd1cca79a090d44845-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"c0e96d234fe1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-5da246e4-0bd0-59eb-8e25-c7fd4abca18a","_id":"f31e650e-b204-431d-b217-89d3fd2e357f","publishedAt":"2023-12-04T14:08:50.491Z","_createdAt":"2023-12-01T19:03:51Z","_updatedAt":"2023-12-04T14:32:38Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8bc631cb154acf91232f99290dfbd1aa1ca27db4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Outbound prospecting: the good, the bad, and the ugly\""},"title":"Outbound prospecting: the good, the bad, and the ugly","_rawExcerpt":[{"_key":"3372985af459","_type":"block","children":[{"_key":"ad09a7c5a836","_type":"span","marks":[],"text":"See why outbound prospecting is still crucial to revenue growth and learn how to separate the best outbound tactics from the rest."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"outbound-prospecting-good-bad-ugly"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62f45ea4c5f6d4ef5de5d9be5fff008d358a2d97-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a53e792d7b5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-66721b10-0e25-568e-b75c-ebf7a719a173","_id":"a8ee104d-7bc1-4703-b3f8-64b8081992d9","publishedAt":"2023-11-27T13:43:47.013Z","_createdAt":"2023-11-22T15:00:45Z","_updatedAt":"2024-09-25T16:46:21Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1d145fe6aec01a13ef7b7ab2b6fcd9279e347faf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Charting a new go-to-market course: upmarket intelligence from Lumen5\""},"title":"Charting a new go-to-market course: upmarket intelligence from Lumen5","_rawExcerpt":[{"_key":"bc6296441002","_type":"block","children":[{"_key":"515750356e40","_type":"span","marks":[],"text":"Learn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"charting-a-new-go-to-market-course"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/y7sV0g06Axs","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-bba3f7068182fe00729dca903cf0df8d2b5ae934-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a8feb89e0923","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c92d22a9-154c-543b-8722-bea2ce55a283","_id":"d969a4b7-7394-4566-8377-d9aee944d0b1","publishedAt":"2023-11-20T14:02:45.169Z","_createdAt":"2023-11-18T19:21:57Z","_updatedAt":"2024-09-05T19:38:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8620b65e0ef7213b61cecd161661807075debaa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Product-led sales vs. enterprise sales: why you need the right data to move upmarket\""},"title":"Product-led sales vs. enterprise sales: why you need the right data to move upmarket","_rawExcerpt":[{"_key":"df9e1b586e70","_type":"block","children":[{"_key":"361792d15d89","_type":"span","marks":[],"text":"See why data is the difference between product-led sales vs. enterprise sales and how to make the move upmarket."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"product-led-sales-vs-enterprise-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6394857c4d912e5a7c953fe6f5eb9078e6476642-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"beb542c71b1c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da5b81d9-5ed0-546e-ad0e-c78bc6489663","_id":"40b21e9b-f6ed-485c-ba9a-abfaa219cdbb","publishedAt":"2023-11-13T13:44:53.290Z","_createdAt":"2023-11-07T16:31:40Z","_updatedAt":"2024-09-05T19:37:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1962c8d50fdac5d31d31d97f9759f5a8992e5cf3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The ROI of the dark funnel: what your hidden data is really worth\""},"title":"The ROI of the dark funnel: what your hidden data is really worth","_rawExcerpt":[{"_key":"d844fc4dd280","_type":"block","children":[{"_key":"d9df3207c51e","_type":"span","marks":[],"text":"See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"roi-of-the-dark-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8c0336535c71b39e3e56902268fd161df43be770-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d49ddf2a3c5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d10e7298-35d5-59dd-91ee-ae39d35b3e2c","_id":"10056194-282e-4f02-913e-d71ab53a1dc8","publishedAt":"2023-11-06T13:47:45.891Z","_createdAt":"2023-11-03T19:27:40Z","_updatedAt":"2024-09-25T16:49:37Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-79c2a7a9e575130d2383d224aca2a91be573b318-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Driving revenue from dark social\""},"title":"Don’t be afraid of the dark: dark social insights from Chili Piper","_rawExcerpt":[{"_key":"875c37b97c98","_type":"block","children":[{"_key":"a3a6676ce1c3","_type":"span","marks":[],"text":"Learn how Arthur Castillo measures and maximizes the business impact of dark social activity."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"dont-be-afraid-of-the-dark-social"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YBd_2DvjPOM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-d59ecd81cc2ca701190e4188150d9dd87a52c490-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"82724b32a142","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ab33732-1f30-5db3-b694-134f3ba4fd65","_id":"14240ffa-24da-4b7c-a122-721db9194fb0","publishedAt":"2023-11-01T12:40:22.823Z","_createdAt":"2023-10-30T16:47:47Z","_updatedAt":"2024-09-05T19:33:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-515d1998218c0cc7dd870bcfaa306893b8e1da0e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Go beyond product-led sales: introducing a better way to do data-driven sales\""},"title":"Go beyond product-led sales: introducing a better way to do data-driven sales","_rawExcerpt":[{"_key":"3e54a5cd4a8e","_type":"block","children":[{"_key":"b54bbf122bfe","_type":"span","marks":[],"text":"See how Common Room's AI-powered sales solution helps you go beyond product-led sales to unlock the power of data-driven sales for your team."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"go-beyond-product-led-sales-do-data-driven-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0e60d5c0b755e64f428f93b103525cdf4ee2f74d-2880x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2880,"aspectRatio":2.2857142857142856}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fe8a64d2e747","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-af4f33c0-d9b9-50c5-88c9-7348ffe9e5d2","_id":"2fa75474-e474-4449-be9d-841248c7fe6c","publishedAt":"2023-10-26T12:43:38.519Z","_createdAt":"2023-10-25T20:12:07Z","_updatedAt":"2024-09-05T19:33:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Yesterday, today, tomorrow: how Common Room powers the future of customer connection\""},"title":"Yesterday, today, tomorrow: how Common Room powers the future of customer connection","_rawExcerpt":[{"_key":"b128234157a2","_type":"block","children":[{"_key":"e115ce608025","_type":"span","marks":[],"text":"See how Common Room helps you tap into the modern customer journey with full visibility into identity, intent, and context."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"how-common-room-powers-the-future-of-customer-connection"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"052b200e057a","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-b720abba-dafb-58eb-a655-369f32caf7f1","_id":"cb8ae22b-e87f-4ac5-83cd-ced349cec94b","publishedAt":"2023-10-24T12:44:58.692Z","_createdAt":"2023-10-23T16:26:02Z","_updatedAt":"2024-10-31T14:28:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c96b5c091ab30dc67d2893ba5b4de2deff81637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"B2D: what sets the best business-to-developer strategies apart\""},"title":"B2D marketing and selling: the best business-to-developer strategies","_rawExcerpt":[{"_key":"02d3fa8ad679","_type":"block","children":[{"_key":"7289ad380cba","_type":"span","marks":[],"text":"See what separates the best B2D strategies from the rest and learn how to upgrade your business-to-developer sales motion."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"b2d-best-business-to-developer-strategies"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-60b434668ae3bbadb0737875a3bac97d817d46b8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79062799ff0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b38d0d3e-4e74-5a52-b8ed-0ef5a312dc48","_id":"7b212acc-16e6-47e5-8742-c929125609d8","publishedAt":"2023-10-23T19:20:00.000Z","_createdAt":"2023-10-22T19:21:06Z","_updatedAt":"2024-10-16T19:25:29Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Cracking the open-source sales code: tips from go-to-market leader Dan Miller\""},"title":"Cracking the open-source sales code: tips from go-to-market leader Dan Miller","_rawExcerpt":[{"_key":"7928eee36402","_type":"block","children":[{"_key":"4848d03c9473","_type":"span","marks":[],"text":"Learn how Loft Labs' Dan Miller empowers teams to find, nurture, and close open-source sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"cracking-the-open-source-sales-code"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0bdc449b6d6a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-8601386f-c286-55c9-af4a-5a8eacbe37ea","_id":"8d623e87-af91-4a97-b16e-2413845007cc","publishedAt":"2023-10-17T13:18:39.076Z","_createdAt":"2023-10-16T19:29:48Z","_updatedAt":"2024-10-16T19:27:50Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-11a33a870057258b811f0486220bcd7b35388069-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action\""},"title":"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action","_rawExcerpt":[{"_key":"c470165d6d3d","_type":"block","children":[{"_key":"c08055265e18","_type":"span","marks":[],"text":"Find out how dev-first companies measure the impact of community and prove return on investment using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-dev-first-companies-tie-top-of-funnel-interest-to-bottom-of-funnel-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f4764a15b1872afb3095e1ab0dada6f96feca3ee-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c1c59cbfe80e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2eec4458-e742-5ccf-b42b-16b303e945b1","_id":"8ae59386-88ff-477f-a1fa-b82fdfcb9c51","publishedAt":"2023-10-10T12:46:44.777Z","_createdAt":"2023-10-09T16:39:20Z","_updatedAt":"2024-08-30T18:15:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a4aa6d1552093a6d893ba5a21707c31a6c0589e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to upgrade your product-led sales strategy\""},"title":"How to upgrade your product-led sales strategy","_rawExcerpt":[{"_key":"de7becf09ea0","_type":"block","children":[{"_key":"8d8235a28c69","_type":"span","marks":[],"text":"Explore the ins and outs of product-led sales strategy and how to optimize your approach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"product-led-sales-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3166bb73daffee54c415b870e36ba7f25f5cd2ae-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"7aad60610818","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a02244e0-b875-5dbb-94db-1e92514efece","_id":"7ebb210f-80c4-4491-9d6b-2a2b53474d54","publishedAt":"2023-10-05T12:43:18.406Z","_createdAt":"2023-10-04T18:53:33Z","_updatedAt":"2024-08-30T18:13:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7614027eb08cabb4daf206cd836d1d19708348e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Your sales team needs SQLs, not SQL\""},"title":"Your sales team needs SQLs, not SQL","_rawExcerpt":[{"_key":"6f3d686713ff","_type":"block","children":[{"_key":"0365ac650b2b","_type":"span","marks":[],"text":"See why technology is stopping sales teams from taking action and how to simplify go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"your-sales-team-needs-sqls-not-sql"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0eb8c308dfe93c748fb5d8c936caedba4373b122-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"010b17e390e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3962d432-3883-50f9-a3ab-de5ff20e6e4e","_id":"4d89bb04-65f9-4f4f-a6d4-a2dfb86d00fa","publishedAt":"2023-10-02T17:05:21.062Z","_createdAt":"2023-10-02T16:42:42Z","_updatedAt":"2024-10-16T19:27:04Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-563cec14e3fc2c8b5cfd7564211ffbde1eaefb88-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Selling to developers: how to bring devs to the buying table\""},"title":"Selling to developers: how to bring devs to the buying table","_rawExcerpt":[{"_key":"65428ec1b264","_type":"block","children":[{"_key":"a3f126463ef5","_type":"span","marks":[],"text":"Explore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"selling-to-developers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-36ef12ddbcd8f9f4f8b1ca8398e01e9b3b7aa6a5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"96cfeeafe2bd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3eb10f65-bd83-5f9c-8d01-6ebbc257ed06","_id":"6d2e1cee-f9d0-49f1-a3e9-e361f87a3cef","publishedAt":"2023-09-14T12:56:19.257Z","_createdAt":"2023-09-13T16:41:01Z","_updatedAt":"2024-08-30T17:19:12Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5686e74c4e94536305b1199510c00e2ff8f4f5d0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your sales team hates your product-led growth strategy\""},"title":"Why your sales team hates your product-led growth strategy","_rawExcerpt":[{"_key":"c8cae3579178","_type":"block","children":[{"_key":"4e2857d688e8","_type":"span","marks":[],"text":"Learn why product-led growth is drowning sales teams in distractions and how to separate the signal from the noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-your-sales-team-hates-your-product-led-growth-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-06822f1540678573844a5b8ede7946b6087e860f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a8ba7dbcb810","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1cd43c2f-85ba-5fdf-873a-0330f3f8e14b","_id":"88fc6308-164b-44c4-82f3-ea3c3bd32c4d","publishedAt":"2023-09-12T15:55:26.381Z","_createdAt":"2023-09-12T15:30:57Z","_updatedAt":"2024-08-29T19:06:03Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2bebbde7319c116fae9167d422bed5b1fefe75b2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to solve the commercial open-source sales conundrum\""},"title":"How to solve the commercial open-source sales conundrum","_rawExcerpt":[{"_key":"ad813640aaa1","_type":"block","children":[{"_key":"a1d85d00393c","_type":"span","marks":[],"text":"See what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"commercial-open-source-software-sales-conundrum"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-142f35f6d38076152220a03cf64b41c2229b0917-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b913761489c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-069429e0-8d2c-5906-8c10-36a85ca37e08","_id":"3e345503-823c-4558-b492-06d3e5f5d105","publishedAt":"2023-09-06T12:50:30.875Z","_createdAt":"2023-08-31T20:51:46Z","_updatedAt":"2024-08-29T19:05:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b1410b9e8231b7a0567b59fa736769b6d0dbe73-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your dark funnel is only getting darker (and what to do about it)\""},"title":"Why your dark funnel is only getting darker (and what to do about it)","_rawExcerpt":[{"_key":"b3a5da3f4900","_type":"block","children":[{"_key":"c9f81e0548ab","_type":"span","marks":[],"text":"Learn why your dark funnel is about to get darker and what you can do to illuminate it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"why-your-dark-funnel-is-only-getting-darker"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a6e9d302d9bb9147bd6244a70fb85419e4b569-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"84b1f434fd63","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-296afabe-ccdb-5b6c-8e6b-995fd8193f28","_id":"ce07f653-5871-4f85-b521-d62e40b1f1c4","publishedAt":"2023-08-31T12:41:08.686Z","_createdAt":"2023-08-30T17:15:49Z","_updatedAt":"2024-08-29T19:04:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72adce5c476019ed9350a2b5798078b07aad94c3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to build a lead scoring model that actually works\""},"title":"How to build a lead scoring model that actually works","_rawExcerpt":[{"_key":"c18328786afa","_type":"block","children":[{"_key":"700ad74fb74c","_type":"span","marks":[],"text":"Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-to-build-a-lead-scoring-model-that-actually-works"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1dfb6ef2182e24b0f7cbd1dbfe0e5e7c42fa3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8fff3c54d422","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-83c4f61e-aaa1-5416-949d-2e8045f3ac8e","_id":"5a8d8602-3464-4e4b-b973-24e6078f8e0b","publishedAt":"2023-08-21T12:44:18.353Z","_createdAt":"2023-08-18T13:19:01Z","_updatedAt":"2024-08-29T18:59:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c052f32b0bd244416953ded14e39fcf546fe7eb7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Customer experience strategy: why it's broken and how to fix it\""},"title":"Customer experience strategy: why it's broken and how to fix it","_rawExcerpt":[{"_key":"7f5f5ed18a55","_type":"block","children":[{"_key":"332d15d7e8ba","_type":"span","marks":[],"text":"See what's standing in the way of customer experience strategy and how to wow your prospects and customers."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"customer-experience-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-12c5da3e9d2c7c41791ee8698ce48f2526fd7d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e34fd13fd6b4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-7398158494de3e80c6e6ef8111527b795b22fdbd-714x714-jpg"}},"name":"Josh Grose","title":"Head of Growth"}}],"companies":[]},{"_type":"post","id":"-33b464b0-b758-5b66-a6cf-2c08013dc2da","_id":"7346e72b-9dd9-4af1-b8f7-b220f02c5e9c","publishedAt":"2023-08-16T12:40:30.243Z","_createdAt":"2023-08-14T17:08:24Z","_updatedAt":"2024-09-25T17:04:53Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7da7ca0de6f5059d1775bf676b98e1e756eab07f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mapping the modern funnel\""},"title":"Long live the marketing funnel: customer journey mapping basics from MKT1","_rawExcerpt":[{"_key":"b50224602b12","_type":"block","children":[{"_key":"41d1b481a16a","_type":"span","marks":[],"text":"Learn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"long-live-the-marketing-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rqmsz6aKlcg","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-b405f8d497fbb4f6edd869f124a775ad398c9c79-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"1947ab6619ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51ac57e6-d020-5887-b594-05e1666bcff8","_id":"c58dcecb-28ad-46cf-a9db-9199f625a649","publishedAt":"2023-08-08T19:20:00.000Z","_createdAt":"2023-08-07T19:20:50Z","_updatedAt":"2024-08-29T18:52:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6f84d075e26114e7ea7a0d8ff3074fdfebda33c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales velocity strategies: 3 that work and 3 that don't\""},"title":"Sales velocity strategies: 3 that work and 3 that don't","_rawExcerpt":[{"_key":"1041e7a22c0c","_type":"block","children":[{"_key":"f1ef56f53e81","_type":"span","marks":[],"text":"Dive deep into sales velocity strategies and separate what works from what doesn't."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"sales-velocity-strategies-3-that-work-and-3-that-dont"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e546242c3ed6fb523751add5559aa4d62ca4032d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1af7f8e8a4ff","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e933a96c-5e9f-5f27-9a34-12db3e8b8f35","_id":"02ed5876-0ac0-4196-962e-e1a77ec75398","publishedAt":"2023-07-31T18:07:36.457Z","_createdAt":"2023-07-31T17:35:42Z","_updatedAt":"2024-09-25T17:06:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-78f24a6cba074b1feee493b6e8a32f47fc2e9137-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Putting the \"G\" in PLG\""},"title":"What the fastest-growing PLG companies have in common: patterns from Keyplay and PeerSignal","_rawExcerpt":[{"_key":"79d37726e0a4","_type":"block","children":[{"_key":"77a607177071","_type":"span","marks":[],"text":"Learn what research from Keyplay and PeerSignal says about the state of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"what-the-fastest-growing-plg-companies-have-in-common"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/c9aCAUG6N2M","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5649110170e523308303c6250d9c820568bee5de-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"20674d17e035","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bfcadc33-43e8-57f3-a47b-ba38fd27afb1","_id":"dcd0a24e-afaa-4462-8701-83fac0d3cb21","publishedAt":"2023-07-25T11:45:00.000Z","_createdAt":"2023-07-25T11:46:26Z","_updatedAt":"2024-09-12T19:18:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-53192ef0d39daaad1e62640bcb1e58732b02d433-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Buyer intent: a guide to what you're missing\""},"title":"Buyer intent data: a guide to finding the right data","_rawExcerpt":[{"_key":"04f066a2a214","_type":"block","children":[{"_key":"1101fc0901e60","_type":"span","marks":[],"text":"Learn the ins and outs of buyer intent—and why some intent signals are better than others."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"buyer-intent-a-guide-to-what-youre-missing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3d5c2875b68a94dae88b7c40388bf3f9a8f9a256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c90552eee7c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6bc0b289-be5a-5aa6-a3b4-765ec045ffc0","_id":"16faac23-ac81-474d-80ee-1bb704ee0088","publishedAt":"2023-07-14T15:05:52.236Z","_createdAt":"2023-07-13T20:02:40Z","_updatedAt":"2024-08-29T18:43:56Z","categories":[{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0f9c28fd2bba1e157bcc2aa7e2e08c5102242a5e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Community plus sales, not community vs. sales: How we work together at Common Room\""},"title":"Community plus sales, not community vs. sales: How we work together at Common Room","_rawExcerpt":[{"_key":"411abc391377","_type":"block","children":[{"_key":"266c405520cc","_type":"span","marks":[],"text":"See how we view the partnership between community and sales at Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":14,"slug":{"current":"community-plus-sales-not-community-vs-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-924a1a90788633941c24a1e5097e9642913708d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d8b2494df2b3","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.17615176151761522,"bottom":0.12737127371273715,"left":0.23035230352303526,"right":0.07046070460704612},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5799457994579946,"y":0.5135501355013551,"height":0.6747967479674797,"width":0.6991869918699186},"asset":{"_id":"image-4989efae597d498903a89646d2b9a593ab4fc063-400x400-jpg"}},"name":"Rebecca Marshburn","title":"Community"}}],"companies":[]},{"_type":"post","id":"-43e147cd-140d-5a71-8650-32c3715ec99a","_id":"c7ad7f6b-0517-429d-8e18-8e7333db863d","publishedAt":"2023-07-12T12:43:00.000Z","_createdAt":"2023-07-12T12:44:09Z","_updatedAt":"2024-09-25T17:08:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1af1d0b05122b7b1cd2b0acb5798b954c553bad-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to supercharge your sales funnel using Common Room\""},"title":"How to supercharge your sales funnel using Common Room","_rawExcerpt":[{"_key":"858b9e3b1b07","_type":"block","children":[{"_key":"aeab22368d67","_type":"span","marks":[],"text":"Learn how SDRs use Common Room to get better visibility into prospects and streamline outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"how-to-supercharge-your-sales-funnel-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FefgytJiJwM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-8815a061ed08907550e944db6130a8df1bf2ce78-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"ab1383587c6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b7fba019-8e6a-5fa3-b2d6-d3a506d96ae7","_id":"446b59bf-269d-4c6a-ad6e-a404517b2859","publishedAt":"2023-07-07T00:26:00.000Z","_createdAt":"2023-07-06T00:26:43Z","_updatedAt":"2024-09-25T17:17:55Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2c2533ece2d5019a0af88fb12367bb157d0dadf2-3840x2160-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":2160,"width":3840,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Blog title card with title: \"How ClickHouse powers community and business performance using Common Room\""},"title":"How ClickHouse powers DevRel and business performance using Common Room","_rawExcerpt":[{"_key":"e0b7d42b3e33","_type":"block","children":[{"_key":"e04d83727d50","_type":"span","marks":[],"text":"Learn how ClickHouse delivers value to its community members and go-to-market teams in equal measure."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-clickhouse-powers-community-and-business-performance-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/qJtjs4MryHY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e9c1040e0b4611c731945faf12ba322363912975-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"b790e1965638","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d658e05f-55d0-5f05-8752-b2da67397ec9","_id":"b21ffe4b-f48c-46d4-aa2d-0cba982d7b26","publishedAt":"2023-07-05T18:25:00.000Z","_createdAt":"2023-07-05T18:26:31Z","_updatedAt":"2024-08-21T18:10:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-35993597f76c27fdf256d6d623067b4efe3e5cde-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed\""},"title":"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed","_rawExcerpt":[{"_key":"660929156529","_type":"block","children":[{"_key":"6995458b18b1","_type":"span","marks":[],"text":"See how Temporal used Common Room to create more high-qualty sales pipeline faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-temporal-used-common-room-to-build-more-pipeline-at-speed"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rJKmEXNiOeM?list=PLKDS0si7azFltoaNhBUQ3YvyhJHIy0KRr","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3aa4059dc23d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[{"_id":"f355843a-ea9f-40bd-8a54-1326c2606a4d","title":"Temporal","mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-09d0680c2af1278ede8dd4331e0d1bc1556cbb59-194x100-svg","altText":null,"extension":"svg","metadata":{"hasAlpha":true,"dimensions":{"height":100,"width":194,"aspectRatio":1.94}}}}}]},{"_type":"post","id":"-b4133f29-9386-557d-9559-d9048d0cf5ad","_id":"0ce34216-6539-418e-bb3e-924dd2ba892a","publishedAt":"2023-07-05T18:55:00.000Z","_createdAt":"2023-07-03T18:17:03Z","_updatedAt":"2024-08-21T18:11:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-34c351e9501b1ff5e2affab43ae8cc631d687c10-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams keep customer LTV growing and growing\""},"title":"How modern GTM teams keep customer LTV growing and growing","_rawExcerpt":[{"_key":"5b257cd521d4","_type":"block","children":[{"_key":"ed75c1fd09f3","_type":"span","marks":[],"text":"Find out how modern GTM teams increase customer lifetime value using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-modern-gtm-teams-keep-customer-ltv-growing-and-growing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c1c281897a683725d045b3aab1642ff08d84e201-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d56c605d061c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1abf09e6-efd4-5087-b81a-9282bf73c540","_id":"b77f120f-392c-4359-9b2d-ed46d34a1f84","publishedAt":"2023-06-21T21:11:00.000Z","_createdAt":"2023-06-15T21:12:01Z","_updatedAt":"2024-08-21T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2140dee99b1fb8785ea13ad2bb6d403244cb98ce-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams work smarter (not harder) to hit their numbers"},"title":"How modern GTM teams work smarter (not harder) to hit their numbers","_rawExcerpt":[{"_key":"3943429b9d8e","_type":"block","children":[{"_key":"ea5cb184f97a","_type":"span","marks":[],"text":"Find out how modern GTM teams achieve sales efficiency using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-modern-gtm-teams-work-smarter-not-harder-to-hit-their-numbers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e8b67557112eddc86d90b88e982d7aa7f4ce9149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e2f0ffe1e8ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bf8896ca-d877-5d7b-a7ae-20b28f31cd6e","_id":"83a2614c-1324-4d28-9aa7-6b3a1ad135a9","publishedAt":"2023-06-12T21:12:00.000Z","_createdAt":"2023-06-06T21:12:49Z","_updatedAt":"2024-08-21T17:59:08Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-be971602673478a345c01fc84565c65027b24240-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams fuel pipeline growth and velocity\""},"title":"How modern GTM teams fuel pipeline growth and velocity","_rawExcerpt":[{"_key":"ef7dcdd6b467","_type":"block","children":[{"_key":"3617af999fa40","_type":"span","marks":[],"text":"Find out how modern GTM teams fuel pipeline growth and velocity using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"fuel-pipeline-growth-and-velocity"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e42e73a47727c685284b9a98f2c5e8c6dcef8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a26beb11a6dc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f916ef1b-547d-566b-b465-bc645a5e6713","_id":"1f9c8da0-b9c8-40a9-acb4-faab9d3456e3","publishedAt":"2023-06-05T20:59:00.000Z","_createdAt":"2023-06-01T21:01:00Z","_updatedAt":"2024-08-21T17:56:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb6447da6345f61797348fdccb8ba3100db8a910-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why Gartner thinks you should take modern buying signals seriously\""},"title":"Why Gartner thinks you should take modern buying signals seriously","_rawExcerpt":[{"_key":"e3cf70aac6df","_type":"block","children":[{"_key":"9f6773507f30","_type":"span","marks":[],"text":"Learn why Gartner thinks you should start paying attention to intent, product, and community data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-gartner-thinks-you-should-take-modern-buying-signals-seriously"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f72459dfdc1beef76dc8448d5e1bbaef13b95f8c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f7a0017bf0f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9d5971fb-0ba7-576e-8285-dac9e1aa76a3","_id":"b037320e-7425-4cd1-b803-b645226c871a","publishedAt":"2023-05-22T16:18:11.491Z","_createdAt":"2023-05-22T16:20:08Z","_updatedAt":"2024-08-21T17:41:32Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70eda3c7f758ada66e3ef4a78e03812eee973ac5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Making the dark funnel work for you\""},"title":"Making the dark funnel work for you","_rawExcerpt":[{"_key":"827e30d0aea8","_type":"block","children":[{"_key":"6482b0ef54c60","_type":"span","marks":[],"text":"Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"making-the-dark-funnel-work-for-you"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c25cdabd76b30952a7ee3cef868775cebe26dfc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-070ab95e-db28-55dc-af97-e0551fd0a925","_id":"689dd558-c267-49a5-828e-279307f26e3f","publishedAt":"2023-05-17T15:22:00.000Z","_createdAt":"2023-05-15T20:53:59Z","_updatedAt":"2024-09-25T18:21:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-612947877de96875632584659c72bb2f6c63c715-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How Vercel and Lavender master the modern buyer’s journey with community\""},"title":"How Vercel and Lavender master the modern buyer’s journey with community","_rawExcerpt":[{"_key":"416b2ef8c471","_type":"block","children":[{"_key":"4ee8a353af2b0","_type":"span","marks":[],"text":"Learn how Vercel and Lavender use community to master the modern buyer's journey, from building high-quality pipeline to accelerating deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"vercel-and-lavender-master-the-modern-buyers-journey"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/TKkrkrqUwls","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-6023d5f27d3308f6d989aa98cea57b38be61ac0e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"62b6409e4d95","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]}],"companies":[]},"recentPosts":{"edges":[{"node":{"_type":"post","id":"-8bf58d86-ba6a-51ed-a935-edce151c06d9","_id":"f3b4ce07-2724-499e-ae32-0aa78b4c2460","publishedAt":"2026-06-24T17:26:00.000Z","_createdAt":"2026-06-24T17:25:00Z","_updatedAt":"2026-06-24T19:28:31Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0385c164b9a880e91ddb32a6517655bc64c33e32-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your SDRs aren’t slow. Your system is.","_rawExcerpt":[{"_type":"block","style":"normal","_key":"255968beca04","markDefs":[],"children":[{"_key":"5eef9315c003","_type":"span","marks":[],"text":"Most SDR teams aren't losing because their reps aren't working hard enough. They're losing because the system was built for a different era—and it was never designed for the speed outbound actually requires. This is the playbook for fixing that."}]}],"readingTimeInMinutes":9,"slug":{"current":"ai-sdr-playbook"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-92e1da2b-a8b7-556c-b917-51276b62e768","_id":"7f43eec9-3ca2-43a1-946d-3591525a3935","publishedAt":"2026-06-22T15:26:00.000Z","_createdAt":"2026-06-17T15:24:22Z","_updatedAt":"2026-06-22T15:51:28Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a11c2b818a78a49815b4cdd51819c5c39014ec-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your CRM is lying to you","_rawExcerpt":[{"markDefs":[],"children":[{"marks":[],"text":"CRM data decays continuously. Learn why enrichment alone won't fix it, what decay actually costs your GTM team, and how to keep your system aligned with reality.","_key":"9342441c9656","_type":"span"}],"_type":"block","style":"normal","_key":"fd607bfe92bb"}],"readingTimeInMinutes":8,"slug":{"current":"crm-data-decay"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-aebf70c2-8aeb-5e18-ab51-cb789f26b9b7","_id":"87ef5c3b-fd81-4c03-a5cb-b7fe24fb566d","publishedAt":"2026-06-19T20:43:00.000Z","_createdAt":"2026-06-16T20:42:47Z","_updatedAt":"2026-06-17T15:27:50Z","categories":[],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-84cba27db081251acce01ce83390ecc4d03a547d-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"A diagram showing first-party and third-party data coverage zones, with a central gap of in-market signals — job changes, community signals, dark funnel visits — invisible to both."},"title":"First-party data vs. third-party data: what the difference actually means for pipeline","_rawExcerpt":[{"_type":"block","style":"normal","_key":"81acdc19a4e6","markDefs":[],"children":[{"_key":"aafcc8bd1cb4","_type":"span","marks":[],"text":"First-party data is yours alone. Third-party data is everyone's. Here's what each type captures, where it breaks down, and what fills the gap."}]}],"readingTimeInMinutes":11,"slug":{"current":"first-party-data-vs-third-party-data"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-84cba27db081251acce01ce83390ecc4d03a547d-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4758064f17c5","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0,"bottom":0,"left":0,"right":0},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5,"y":0.5,"height":1,"width":1},"asset":{"_id":"image-cb94b709e7a3b8f6b7cd080458b41ca80e3c306d-400x326-png"}},"name":"Annisha Lashand","title":"Content Marketing Lead"}}],"companies":[]}}]}},"pageContext":{"id":"-d0105116-7bc1-5f88-bbd8-d76add71b20a","now":"2026-06-26","series":null,"categories":["067d08c2-833d-447f-8bed-e63211d3c644"],"authorIdsWithPages":["00288f85-1a18-499f-8739-6cd2d5cdef0e"]}},"staticQueryHashes":["1103062666","1114827244","1205817653","1232385435","1291262602","1342715763","1376961975","1427225953","1520198276","1590856782","1594459315","1645518079","1702343420","189493211","2141329968","2263568166","2267330285","2344000787","2348058626","2349192796","2392551400","2520474177","2608229151","2694698993","2763739722","277772772","2926084749","2929656701","3030471832","3287603011","3302639276","3304847038","3668403506","3696059859","3822191430","3909597242","3917076254","4160255059","4201871693","455672959","709110368","769109155","779970088","975170159"]}