{"componentChunkName":"component---src-templates-post-js","path":"/blog/what-is-ai-sales-coaching/","result":{"data":{"doc":{"_type":"post","id":"-8954baac-fb8f-50ac-992f-85690e633aaf","_id":"c391dc2f-2a4f-4d1b-9205-7f8d611a84c9","publishedAt":"2026-09-24T18:24:33.790Z","_createdAt":"2026-09-24T18:24:47Z","_updatedAt":"2026-09-24T18:50:22Z","readingTimeInMinutes":11,"categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","_type":"category","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published","mainImage":null},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","_type":"category","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published","mainImage":null},{"_id":"bdb4baea-87b1-4930-930a-c5a944d7b831","_type":"category","title":"Accelerate Deals","titlePublic":null,"slug":{"current":"accelerate-deals"},"status":"hidden","mainImage":null},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","_type":"category","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review","mainImage":null}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-30b8f84d71700dd54152d4ab3fd549c6e7b0a57a-1792x1008-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1008,"width":1792,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header illustration: a coaching headset badge at the center of concentric rings, surrounded by conversation, growth, and buyer signals"},"cardImage":null,"mainVideo":null,"mainAudio":null,"duration":null,"title":"What Is AI Sales Coaching? A Sales Leader's Guide ","slug":{"current":"what-is-ai-sales-coaching"},"isFeatured":null,"status":"published","hideMainMedia":null,"_rawExcerpt":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"AI sales coaching helps teams scale feedback across every rep and every conversation, with guidance that can land before, during, or after the call. This guide shows sales leaders how to separate true coaching from simple call recording—and why buyer intelligence is the key to advice reps can actually use.","_key":"12a230052646"}],"_type":"block","style":"normal","_key":"bd1904544049"}],"_rawBody":[{"style":"normal","_key":"60048c6c3c10","markDefs":[],"children":[{"_key":"1428d94529d0","_type":"span","marks":[],"text":"Every sales leader knows the coaching math doesn't work. Your best manager can review only a handful of calls a week. So your managers coach most reps rarely, unevenly, and too late to change the deal."}],"_type":"block"},{"_type":"block","style":"normal","_key":"b33f81fec280","markDefs":[],"children":[{"text":"AI sales coaching exists to close that gap. This guide explains what it is, where it fits in your motion, and how to tell real coaching tools from the ones that just record.","_key":"52c5819a1922","_type":"span","marks":[]}]},{"_type":"block","style":"h2","_key":"30c281bd3c83","markDefs":[],"children":[{"marks":[],"text":"Key Takeaways","_key":"33c2f81c88ce","_type":"span"}]},{"_key":"546f05df5948","listItem":"bullet","markDefs":[],"children":[{"text":"AI sales coaching analyzes conversations and delivers feedback before, during, and after calls, so it coaches every rep, not just a lucky few.","_key":"0663e07bd705","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal"},{"style":"normal","_key":"3ce21d1d8510","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The category splits into three moments, namely pre-call roleplay, real-time in-call assist, and post-call conversation intelligence.","_key":"af7e899e10c3"}],"level":1,"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"The stakes are high, because reps spend most of their time not selling and most missed quota last year.","_key":"47f1e3f9ca09","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"8bc64c1a3fc9","listItem":"bullet"},{"level":1,"_type":"block","style":"normal","_key":"c8c96057f5a0","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The real differentiator is the intelligence behind the AI, so coaching built on complete buyer intelligence beats coaching that reads transcripts alone.","_key":"62be8189abdd"}]},{"style":"normal","_key":"7bafaca10b14","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Choose a tool by where coaching needs to land and whether its guidance connects to who the buyer actually is.","_key":"1dd8adecbacf"}],"level":1,"_type":"block"},{"markDefs":[],"children":[{"_key":"8d0ecf44c048","_type":"span","marks":[],"text":"What Is AI Sales Coaching?"}],"_type":"block","style":"h2","_key":"6746cbd13212"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"AI sales coaching uses artificial intelligence to analyze sales conversations and rep behavior. It then delivers feedback, practice, and guidance that help reps improve. Think of it as coaching that reaches every conversation, not just the few a manager can sit in on.","_key":"63fe78578f81"}],"_type":"block","style":"normal","_key":"0fe6c0ba9f68"},{"_type":"block","style":"normal","_key":"472bee85eed7","markDefs":[],"children":[{"marks":[],"text":"Traditional coaching depends on manual call reviews, ride-alongs, and the occasional training session. That approach captures a small fraction of what your team says to buyers. Worse, it leans on whichever calls a manager happened to hear, so a rep's feedback often depends on luck, not need.","_key":"807db63eada6","_type":"span"}]},{"style":"normal","_key":"e62a5e7b177b","markDefs":[],"children":[{"_key":"90d83d1a92f8","_type":"span","marks":[],"text":"An AI sales coach is not a call recorder. Recording stores what happened. Coaching analyzes the conversation and recommends what to do differently, across the full sales cycle."}],"_type":"block"},{"_key":"f7c0acd5a5e5","markDefs":[],"children":[{"text":"That distinction matters, because a lot of products stamp themselves \"AI coaching\" when they only capture and transcribe. The real test is whether the tool tells a rep how to improve, not just what they said. The quality of that guidance depends on the intelligence behind it, a thread we'll pull on later.","_key":"8f67a2bfe3bc","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Why Sales Coaching Breaks Down (And Why AI Changes the Math)","_key":"9142d35d68c1"}],"_type":"block","style":"h2","_key":"83d1594e19d4"},{"_key":"ea2b247457b9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Coaching is the first thing to fall off a manager's calendar. Pipeline reviews, forecast calls, and escalations fill the week. So structured coaching becomes a nice-to-have that reaches only the loudest deals or the newest reps.","_key":"a4dd4562c3a3"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"What's left is inconsistent, subjective, and impossible to scale. The cost is quiet but compounding. Ramp drags, messaging drifts, and win rates plateau because feedback never reaches the reps who need it most.","_key":"4a84a7717b6e"}],"_type":"block","style":"normal","_key":"5f7ab3c7bf89","markDefs":[]},{"_type":"block","style":"normal","_key":"91fa23161efb","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When coaching reaches only the reps a manager likes or the deals already on fire, your average performer stays average.","_key":"c476d826942d"}]},{"_type":"block","style":"normal","_key":"87da5fd708c5","markDefs":[{"_key":"3a8773f7fc4e","_type":"link","href":"https://www.salesforce.com/news/stories/sales-ai-statistics-2024/"}],"children":[{"text":"The numbers make the squeeze concrete. Reps spend 70% of their time on non-selling tasks, according to ","_key":"5fba7e019f0f","_type":"span","marks":[]},{"marks":["3a8773f7fc4e"],"text":"Salesforce's 2024 State of Sales report","_key":"7d2fb52a31ae","_type":"span"},{"_key":"bf6ec701e7bb","_type":"span","marks":[],"text":". That leaves little time for practice and feedback."}]},{"style":"normal","_key":"be74c93f568f","markDefs":[{"_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2024-09-16-gartner-sales-survey-reveals-sellers-who-partner-with-ai-re-three-point-seven-times-more-likely-to-meet-quota","_key":"a865e1321178"},{"_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2024-09-16-gartner-sales-survey-reveals-sellers-who-partner-with-ai-re-three-point-seven-times-more-likely-to-meet-quota","_key":"0f938d3fbc96"}],"children":[{"_type":"span","marks":[],"text":"The pressure builds from there. ","_key":"3a2689e32e27"},{"_type":"span","marks":["a865e1321178"],"text":"Gartner's 2024 sales survey","_key":"0e65b10cb55a"},{"_key":"0e831c2ef4cc","_type":"span","marks":[],"text":" found that 72% of sellers feel overwhelmed by the skills their job now demands. Overwhelmed sellers are "},{"_type":"span","marks":["0f938d3fbc96"],"text":"45% less likely to hit quota","_key":"0e6f43781e12"},{"marks":[],"text":".","_key":"6be06edd850b","_type":"span"}],"_type":"block"},{"_key":"c99b25cdca92","markDefs":[{"_type":"link","href":"https://www.salesforce.com/news/stories/sales-ai-statistics-2024/","_key":"554b64771348"}],"children":[{"marks":["554b64771348"],"text":"Salesforce reported","_key":"267058aa2cc6","_type":"span"},{"marks":[],"text":" the same strain in quota numbers. In its study, 84% of reps missed quota last year, and 67% don't expect to meet it this year.","_key":"a88664eb55ba","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"AI changes the math by analyzing every conversation instead of a sample. But more analysis isn't the point, and neither is more data.","_key":"3c134c7f6f6c","_type":"span"}],"_type":"block","style":"normal","_key":"4294d4684754"},{"_type":"block","style":"normal","_key":"84b3b4cdc229","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The job is to prioritize the moments that matter, not to hand managers a longer queue of recordings. Clarity is the goal, not volume.","_key":"12685db41edf"}]},{"style":"h2","_key":"e08cb9b2792a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The 3 Types of AI Sales Coaching","_key":"5c4022ef5c6c"}],"_type":"block"},{"_type":"mainImage","alt":"Timeline of one sales call split into three coaching moments: practice before, live assist during, and analysis after","_key":"image-692e79ecf1024x768png","asset":{"_id":"image-566bfc76fe8be2225a4d1174d3055bc692e79ecf-1024x768-png","_type":"sanity.imageAsset","_rev":"tle419bzR4Zp5ODedkh9qU","_createdAt":"2026-09-24T18:24:44Z","_updatedAt":"2026-09-24T18:24:44Z","url":"https://cdn.sanity.io/images/vt347z5x/production/566bfc76fe8be2225a4d1174d3055bc692e79ecf-1024x768.png","uploadId":"dba9e59cf1c81e3de053f22fa50dcc7e77e0f68e","extension":"png","size":473277,"originalFilename":"image.png","assetId":"566bfc76fe8be2225a4d1174d3055bc692e79ecf","path":"images/vt347z5x/production/566bfc76fe8be2225a4d1174d3055bc692e79ecf-1024x768.png","mimeType":"image/png","sha1hash":"566bfc76fe8be2225a4d1174d3055bc692e79ecf","metadata":{"lqip":"data:image/png;base64,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","dimensions":{"_type":"sanity.imageDimensions","width":1024,"aspectRatio":1.3333333333333333,"height":768},"isOpaque":true,"blurHash":"V6Q,t2-;-W-;KK?bfQj[j[af?]WBI.j[w1.8j[aefQkC","_type":"sanity.imageMetadata","thumbHash":"++cBBYCod9d3iId/hYd4g/eIeI9n","palette":{"dominant":{"foreground":"#000","title":"#fff","population":0.63,"background":"#b8c1bf","_type":"sanity.imagePaletteSwatch"},"_type":"sanity.imagePalette","darkMuted":{"title":"#fff","population":0,"background":"#44544c","_type":"sanity.imagePaletteSwatch","foreground":"#fff"},"muted":{"population":0,"background":"#7c6c74","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"lightVibrant":{"title":"#000","population":0,"background":"#6cfcd4","_type":"sanity.imagePaletteSwatch","foreground":"#000"},"darkVibrant":{"background":"#176d51","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff","population":0},"lightMuted":{"population":0.63,"background":"#b8c1bf","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff"},"vibrant":{"population":0.01,"background":"#2cce9a","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff"}},"hasAlpha":false},"filename":"image.png","width":1024,"height":768,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/566bfc76fe8be2225a4d1174d3055bc692e79ecf-1024x768.png?rect=256,0,512,768&w=%width%&h=%height%&q=80","id":"image-566bfc76fe8be2225a4d1174d3055bc692e79ecf-1024x768-png","children":[],"parent":null}},{"_key":"6e93af5824c8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Most tools specialize in one moment of the conversation, which is why a coaching \"stack\" so often has gaps. A team might own a strong post-call analyzer and still send reps into calls unprepared.","_key":"24d74a40b5ae"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"eb80359fdbb4","_type":"span","marks":[],"text":"The simplest way to map the category is by when the coaching lands: before, during, or after the call. Each type solves a different problem and has a clear best fit. Here's how they compare."}],"_type":"block","style":"normal","_key":"7fe8432a1162"},{"_key":"2a31a9df789e","markDefs":[],"children":[{"marks":[],"text":"Pre-Call: AI roleplay and practice","_key":"fd8226074ea8","_type":"span"}],"_type":"block","style":"h3"},{"style":"normal","_key":"b7453d3a0aca","markDefs":[],"children":[{"text":"Pre-call tools let reps rehearse against AI buyer personas. A rep can run a cold call, a discovery conversation, or an objection drill without burning a real lead. The tool then grades them on readiness before they ever dial.","_key":"b62676ef126c","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"This is the batting cage of sales coaching. Reps take their swings in a low-stakes setting, so the live call isn't the first time they hear the hard questions. Repetition builds the muscle memory that keeps a rep calm under pressure.","_key":"5f2af480b822"}],"_type":"block","style":"normal","_key":"d35cf64df52e"},{"children":[{"_key":"7eb2a99bea24","_type":"span","marks":[],"text":"The fit here is onboarding and new-hire ramp, where repetition matters most. New reps commonly take three to six months to reach full productivity, and that ramp has been getting longer, not shorter. Anything that gets a rep practicing before their first real call pays back quickly."}],"_type":"block","style":"normal","_key":"b4bc88bbb185","markDefs":[]},{"children":[{"_key":"96bdc1b1a48a","_type":"span","marks":[],"text":"In-Call: real-time coaching"}],"_type":"block","style":"h3","_key":"78ab2a3ca7fd","markDefs":[]},{"markDefs":[],"children":[{"marks":[],"text":"Real-time coaching works while the conversation is still live. It surfaces objection cues, relevant talk tracks, and next-best actions in the moment. A rep can adjust before the call ends, not after.","_key":"8913dc9a5714","_type":"span"}],"_type":"block","style":"normal","_key":"8baea01e979d"},{"style":"normal","_key":"2f6a302090be","markDefs":[],"children":[{"_key":"8f8025ba75bf","_type":"span","marks":[],"text":"This is the only type that can change a call's outcome as it happens. When a buyer goes quiet on price or names a competitor, the rep gets a prompt instead of a regret. Done well, it helps newer reps sound like your top performers on day one."}],"_type":"block"},{"_type":"block","style":"normal","_key":"734b25426145","markDefs":[{"_type":"link","href":"https://www.commonroom.io/product/coach/","_key":"ce0113911fa1"}],"children":[{"_type":"span","marks":[],"text":"Common Room's ","_key":"0ddfa10584fa"},{"_key":"57865d3b951e","_type":"span","marks":["ce0113911fa1"],"text":"coach"},{"_key":"2b9bdd9187c0","_type":"span","marks":[],"text":" works in this moment, surfacing next-best actions and playbook cues live during conversations. The catch is the same across every real-time tool. What separates useful live guidance from noise is whether it actually knows the buyer on the other end."}]},{"style":"h3","_key":"a3e6e294a43d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Post-Call: conversation intelligence","_key":"c7c8c24d8ed9"}],"_type":"block"},{"style":"normal","_key":"ffdf73bc6227","markDefs":[],"children":[{"_key":"7a02e1ec13b5","_type":"span","marks":[],"text":"Post-call conversation intelligence records, transcribes, and scores calls against a methodology like MEDDIC, BANT, or SPICED. It tracks talk-to-listen ratios, flags coachable moments, and surfaces team-wide trends. That feeds both manager coaching and the forecast."}],"_type":"block"},{"style":"normal","_key":"a7c6e34deb91","markDefs":[],"children":[{"marks":[],"text":"This type gives you the deepest analysis but the slowest feedback loop, because the call is already over. It's strong for spotting patterns across dozens of conversations. It's weak for saving the single deal in front of you.","_key":"70cdc5014554","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Watch for one trap. A \"coaching\" tab bolted onto a recorder can tell a rep what they did wrong without showing them how to do it right. That's analysis, not coaching, and reps figure out the difference fast.","_key":"8fc97d6338fc"}],"_type":"block","style":"normal","_key":"ad5b9642958b"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"What AI Sales Coaching Actually Changes","_key":"5e9085637006"}],"_type":"block","style":"h2","_key":"ae8450f977b2"},{"_key":"f6e9b5c43866","markDefs":[],"children":[{"marks":[],"text":"The practical wins are consistency and scale. The tool coaches every rep on every call, and messaging stays consistent across the team. Managers add coverage without adding hours of review, and ramp speeds up because feedback no longer depends on who happened to listen.","_key":"41a52dfdcfb9","_type":"span"}],"_type":"block","style":"normal"},{"style":"normal","_key":"cdc5e1005491","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The measurable results deserve care, because vendor math tends to overstate them. Here's what holds up.","_key":"e306e278d42b"}],"_type":"block"},{"_key":"2117f8e5f783","markDefs":[{"_key":"330e170e31c8","_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2024-09-16-gartner-sales-survey-reveals-sellers-who-partner-with-ai-re-three-point-seven-times-more-likely-to-meet-quota"}],"children":[{"_type":"span","marks":[],"text":"Sellers who effectively partner with AI are 3.7x more likely to meet quota, according to ","_key":"54a1408f9da9"},{"text":"Gartner's 2024 survey","_key":"1603dc8bd9be","_type":"span","marks":["330e170e31c8"]},{"_key":"9d1806cc0e3a","_type":"span","marks":[],"text":". The operative phrase is \"effectively partner.\" The lift comes from skilled use, not from switching a tool on and walking away."}],"_type":"block","style":"normal"},{"_key":"626711476aba","markDefs":[{"_type":"link","href":"https://www.gartner.com/en/newsroom/press-releases/2026-05-19-gartner-survey-finds-ai-saves-sellers-nearly-five-hours-per-week-yet-seventy-two-percent-of-sales-organizations-fail-to-reinvest-time-in-high-value-activities","_key":"6deb397bfbd3"}],"children":[{"marks":[],"text":"Reclaimed time is the quieter story. AI saves sellers about 4.8 hours per week, yet 72% of organizations fail to reinvest that time in high-value work, ","_key":"0e55c2ae8c39","_type":"span"},{"marks":["6deb397bfbd3"],"text":"Gartner reported in 2026","_key":"6934a3d9da87","_type":"span"},{"_type":"span","marks":[],"text":".","_key":"4eaeabad6243"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"f3741cc0f353","markDefs":[{"_type":"link","href":"https://www.commonroom.io/blog/sales-productivity-boost-team-output/","_key":"c325f498f813"}],"children":[{"_type":"span","marks":[],"text":"Coaching pays off only when you ","_key":"d8e2c962af5c"},{"_key":"1bb24ec9672d","_type":"span","marks":["c325f498f813"],"text":"push those hours back into selling"},{"text":" and skill-building, not into more admin. The tool creates the room. Your operating rhythm decides whether your team uses it.","_key":"305f42c15a09","_type":"span","marks":[]}]},{"style":"normal","_key":"09b04e523b31","markDefs":[{"_type":"link","href":"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/ai-powered-marketing-and-sales-reach-new-heights-with-generative-ai","_key":"add4a6d9acd4"}],"children":[{"marks":[],"text":"Zoom out and the direction holds. ","_key":"93eb43f2849c","_type":"span"},{"text":"McKinsey's 2023 research","_key":"74c4cb0e1558","_type":"span","marks":["add4a6d9acd4"]},{"_type":"span","marks":[],"text":" ties AI in sales and marketing to a 3-15% revenue uplift and a 10-20% sales ROI uplift. That range covers AI broadly, not coaching alone.","_key":"0f3b965828d8"}],"_type":"block"},{"_key":"8d7e8e76100b","markDefs":[{"_type":"link","href":"https://www.kornferry.com/insights/featured-topics/sales-transformation/ultimate-guide-to-sales-coaching","_key":"5cb5a1350a42"}],"children":[{"_type":"span","marks":[],"text":"And ","_key":"e9f644d2779c"},{"_key":"3709cc24e3f7","_type":"span","marks":["5cb5a1350a42"],"text":"CSO Insights research"},{"_key":"96ee19e7f6c2","_type":"span","marks":[],"text":" from around 2019 found that structured, dynamic coaching programs correlate with higher win rates. That pattern predates AI entirely."}],"_type":"block","style":"normal"},{"_key":"9c6211e8b8f4","markDefs":[{"_key":"a9650e58dc18","_type":"link","href":"https://www.commonroom.io/blog/ai-sales-reps-leverage-not-replacement/"}],"children":[{"_type":"span","marks":[],"text":"One thing this doesn't change is the manager's job. AI reads every call so a leader can spend coaching time on the moments that matter. It's ","_key":"68d1d5a86dd6"},{"_type":"span","marks":["a9650e58dc18"],"text":"leverage, not a replacement","_key":"93fd26c5be69"},{"_type":"span","marks":[],"text":", and the same logic applies to reps: the goal is to compound good sellers, not swap them out.","_key":"62a6ac8a39ad"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The Missing Layer: coaching grounded in buyer intelligence","_key":"032c17be051d"}],"_type":"block","style":"h2","_key":"03028cb9b157"},{"asset":{"_id":"image-3f82fa1e50d4de5ee49220cfcadb07cfa2cb2bbe-1024x768-png","_type":"sanity.imageAsset","_rev":"FEAYqiLxg7DwRFaW53YYBL","_createdAt":"2026-09-24T18:24:46Z","_updatedAt":"2026-09-24T18:24:46Z","url":"https://cdn.sanity.io/images/vt347z5x/production/3f82fa1e50d4de5ee49220cfcadb07cfa2cb2bbe-1024x768.png","metadata":{"dimensions":{"width":1024,"aspectRatio":1.3333333333333333,"height":768,"_type":"sanity.imageDimensions"},"isOpaque":true,"blurHash":"VJQJ=etR~qxuDitRaykCj[i{_3ay8{ju%g%2oLWBWBg2","_type":"sanity.imageMetadata","thumbHash":"+OcJBYD4N6d3iId+got4hfd4i393","palette":{"darkMuted":{"population":0.01,"background":"#3c4444","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0,"background":"#6cac9c"},"lightVibrant":{"background":"#91edd0","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000","population":0.25},"darkVibrant":{"population":0,"background":"#127253","_type":"sanity.imagePaletteSwatch","foreground":"#fff","title":"#fff"},"lightMuted":{"foreground":"#000","title":"#000","population":0.7,"background":"#b9d9d0","_type":"sanity.imagePaletteSwatch"},"vibrant":{"background":"#24dca0","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#fff","population":0},"dominant":{"background":"#b9d9d0","_type":"sanity.imagePaletteSwatch","foreground":"#000","title":"#000","population":0.7},"_type":"sanity.imagePalette"},"hasAlpha":false,"lqip":"data:image/png;base64,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"},"sha1hash":"3f82fa1e50d4de5ee49220cfcadb07cfa2cb2bbe","uploadId":"3ff36ba4930411c68f753af08376056d619ce602","assetId":"3f82fa1e50d4de5ee49220cfcadb07cfa2cb2bbe","originalFilename":"image.png","path":"images/vt347z5x/production/3f82fa1e50d4de5ee49220cfcadb07cfa2cb2bbe-1024x768.png","size":549386,"mimeType":"image/png","extension":"png","filename":"image.png","width":1024,"height":768,"placeholderUrl":"https://cdn.sanity.io/images/vt347z5x/production/3f82fa1e50d4de5ee49220cfcadb07cfa2cb2bbe-1024x768.png?rect=256,0,512,768&w=%width%&h=%height%&q=80","id":"image-3f82fa1e50d4de5ee49220cfcadb07cfa2cb2bbe-1024x768-png","children":[],"parent":null},"_type":"mainImage","alt":"Know, Act, Learn loop orbiting a central buyer-intelligence core: know the buyer, coach the call, learn from the outcome","_key":"image-fa2cb2bbe1024x768png"},{"style":"normal","_key":"383b95e4d939","markDefs":[],"children":[{"marks":[],"text":"Here's what most of the category gets wrong. Nearly every AI coaching tool coaches off the call transcript alone.","_key":"b48818a5073f","_type":"span"}],"_type":"block"},{"markDefs":[{"_key":"37af4f1fabc0","_type":"link","href":"https://www.commonroom.io/blog/behavioral-lead-scoring/"}],"children":[{"_type":"span","marks":[],"text":"A transcript is a record of words. It doesn't know ","_key":"2ec3ab135f2c"},{"text":"who the buyer is","_key":"4a1364fb1979","_type":"span","marks":["37af4f1fabc0"]},{"_key":"bac2e81a3e86","_type":"span","marks":[],"text":", what's changing in the account, or which deals are quietly drifting away."}],"_type":"block","style":"normal","_key":"f7abba9dde69"},{"children":[{"marks":[],"text":"That gap matters, because trust in the underlying data is already shaky. Only 35% of sales professionals completely trust their organization's data, according to ","_key":"a05699284f64","_type":"span"},{"_type":"span","marks":["05af997f6edf"],"text":"Salesforce's 2024 report","_key":"4e8cd3f65172"},{"_type":"span","marks":[],"text":". Guidance built on partial context isn't coaching, it's confident noise, and reps can smell it.","_key":"0d5fd514bb2b"}],"_type":"block","style":"normal","_key":"68d8ee66f73d","markDefs":[{"_type":"link","href":"https://www.salesforce.com/news/stories/sales-ai-statistics-2024/","_key":"05af997f6edf"}]},{"style":"normal","_key":"9aec60ff7fb8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Consider a deal that reads \"stage four\" in the CRM. On paper, it's marching toward close.","_key":"39b7d8811da3"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"But the buyer went quiet on price two calls back, and that signal sat in a transcript nobody linked to the deal record. A transcript-only coach never catches it, because it doesn't understand the deal, the account, or the person.","_key":"48ba604ca00a"}],"_type":"block","style":"normal","_key":"26e42b5ccff5","markDefs":[]},{"markDefs":[{"_key":"280c81cf57c2","_type":"link","href":"https://www.commonroom.io/blog/account-prioritization/"}],"children":[{"text":"The fix is coaching grounded in complete buyer intelligence. That means knowing who the buyer is, ","_key":"002da428ad3a","_type":"span","marks":[]},{"_type":"span","marks":["280c81cf57c2"],"text":"what's happening in the account","_key":"89bcd3875f33"},{"_type":"span","marks":[],"text":", and which signals point to risk.","_key":"d706284a85cf"}],"_type":"block","style":"normal","_key":"e40d05d18558"},{"_type":"block","style":"normal","_key":"cc283f65b45e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We frame this as ","_key":"55a0f470c998"},{"_type":"span","marks":["strong"],"text":"Know. Act. Learn.","_key":"0cb3d08b1b8b"}]},{"children":[{"_type":"span","marks":[],"text":"We know the buyer. We act on that intelligence by coaching the call and flagging drifting deals. And we learn from every outcome, so the next action gets sharper.","_key":"7cf96f770fcf"}],"_type":"block","style":"normal","_key":"22b669a76d69","markDefs":[]},{"_key":"aecf076fcb54","markDefs":[],"children":[{"text":"That's why coaching is one link in a longer loop, not a standalone feature. You focus on the right buyer, engage them, coach the conversation, and forecast off what really happened. Then you feed the outcome back, so buyer selection and coaching both improve.","_key":"d6728d40f0ac","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"Common Room's coach turns customer conversations into live guidance and automatic scorecards, informed by that buyer intelligence. Managers see skill gaps and deal risk without reviewing every recording.","_key":"3ec4ecadc064","_type":"span"}],"_type":"block","style":"normal","_key":"8289171a3cce"},{"style":"normal","_key":"b4d6769f8b80","markDefs":[{"href":"https://www.commonroom.io/product/zoom-revenue-accelerator/","_key":"5de8028ac71a","_type":"link"}],"children":[{"_type":"span","marks":[],"text":"This is also where the ","_key":"40cd27c46795"},{"_type":"span","marks":["5de8028ac71a"],"text":"Common Room by Zoom","_key":"b2b7ebdf935a"},{"marks":[],"text":" pairing fits. Zoom owns the conversation: the calls, meetings, live coaching, and forecasting. We own the buyer context around it, meaning who the buyer is and what's changing in the account.","_key":"86b974b66538","_type":"span"}],"_type":"block"},{"style":"normal","_key":"dd824830882f","markDefs":[],"children":[{"marks":[],"text":"Together they form a complete revenue operating system. Trusted, person-level buyer intelligence earns its place inside an action layer mature enough to use it. That's the difference between coaching that reacts to words and coaching that understands the deal.","_key":"ffd5234c5060","_type":"span"}],"_type":"block"},{"_type":"block","style":"h2","_key":"4c5323b51d0b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How to Choose an AI Sales Coaching Tool","_key":"bc796eca2bf9"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Start with where coaching needs to land. Deciding whether your biggest gap is before, during, or after the call sorts the market faster than any feature list. Map your gap first, then shop.","_key":"b462108402c1"}],"_type":"block","style":"normal","_key":"dbf5a712b5cf"},{"_key":"07902c309c2c","markDefs":[],"children":[{"text":"From there, a short set of questions does the heavy lifting:","_key":"8d78c6ffd952","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"listItem":"bullet","markDefs":[],"children":[{"_key":"72291eb72e5e","_type":"span","marks":[],"text":"Does it coach or just record? Look for specific next-best actions, not only a scored transcript."}],"level":1,"_type":"block","style":"normal","_key":"4f0d6650d456"},{"_key":"2b62d204a5f6","listItem":"bullet","markDefs":[],"children":[{"text":"Does coaching data reach the system your forecast lives in? Guidance that never touches the CRM stays a silo.","_key":"68b19e228189","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal"},{"level":1,"_type":"block","style":"normal","_key":"f9627aebbc49","listItem":"bullet","markDefs":[],"children":[{"_key":"b22c12acf6cd","_type":"span","marks":[],"text":"Will reps adopt it without a full-time program owner? Tools that need constant babysitting quietly go unused."}]},{"_type":"block","style":"normal","_key":"4022e1baef03","listItem":"bullet","markDefs":[],"children":[{"_key":"cafe93e4919e","_type":"span","marks":[],"text":"Is pricing transparent end to end? Ask about platform fees, implementation, and per-seat add-ons before you sign."}],"level":1},{"_type":"block","style":"normal","_key":"692943e30704","markDefs":[{"href":"https://www.commonroom.io/product/ai-scoring/","_key":"2a6b04489973","_type":"link"}],"children":[{"_type":"span","marks":[],"text":"Then ask the question the category tends to skip: does the guidance connect to ","_key":"62a455e64f3a"},{"_key":"5397a2cccc4e","_type":"span","marks":["2a6b04489973"],"text":"who the buyer actually is"},{"_key":"3192e76577f6","_type":"span","marks":[],"text":"? A coach that understands the account and the deal beats one that reads words in a vacuum. That single criterion separates real coaching from a fancy recorder."}]},{"children":[{"_type":"span","marks":[],"text":"Frequently Asked Questions","_key":"6c1bf6e2c909"}],"_type":"block","style":"h2","_key":"6a7f73334f4f","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is an AI sales coach?","_key":"379b5b2e490f"},{"_key":"1cbc7179dd19","_type":"span","marks":[],"text":"\nAn AI sales coach is software that analyzes your reps' conversations and delivers feedback, practice, and guidance. Unlike a recorder, it recommends what to do differently, not just what happened."}],"_type":"block","style":"normal","_key":"b4ecdb2711aa"},{"children":[{"marks":["strong"],"text":"How much does AI sales coaching software cost?","_key":"54a027f885d5","_type":"span"},{"marks":[],"text":"\nPricing varies widely and usually combines a platform fee with per-seat costs, plus possible implementation and add-on charges. Ask for the total across all three before you compare quotes.","_key":"b2a05e144529","_type":"span"}],"_type":"block","style":"normal","_key":"6a6e283bdbaf","markDefs":[]},{"markDefs":[],"children":[{"marks":["strong"],"text":"Is AI replacing sales reps?","_key":"dbc261f453f6","_type":"span"},{"_key":"b24d66bb1482","_type":"span","marks":[],"text":"\nNo — AI handles analysis and surfaces guidance so reps and managers spend more time selling and coaching. The quota lift shows up when people partner with AI well, not when they lean on it blindly."}],"_type":"block","style":"normal","_key":"b88aafc2db11"},{"style":"normal","_key":"1e2864a69b92","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Can ChatGPT be my sales coach?","_key":"dcd9e3fda6db"},{"marks":[],"text":"\nA general chatbot can help a rep rehearse or draft talk tracks, but it has no view of your calls, your CRM, or your buyers. It gives generic advice, not coaching grounded in your actual deals.","_key":"cf9c4423374c","_type":"span"}],"_type":"block"},{"children":[{"marks":["strong"],"text":"What's the difference between AI sales coaching and call recording?","_key":"a4aeebfb97a9","_type":"span"},{"marks":[],"text":"\nRecording stores and transcribes conversations. Coaching analyzes them and recommends specific next actions. Many \"coaching\" features are really recorders that show what went wrong without showing how to fix it.","_key":"dcc554594864","_type":"span"}],"_type":"block","style":"normal","_key":"f857d512f603","markDefs":[]},{"markDefs":[],"children":[{"_key":"a2dc4ab36eec","_type":"span","marks":["strong"],"text":"How long does it take to see ROI from AI sales coaching?"},{"_key":"5350deaa0cd3","_type":"span","marks":[],"text":"\nIt depends on where you apply it. Pre-call practice tends to show faster ramp first, and results compound as reinvested time flows back into selling."}],"_type":"block","style":"normal","_key":"dfa22de1c9e8"},{"children":[{"text":"How to Get Started With Buyer-Intelligence Coaching","_key":"29fd3b364300","_type":"span","marks":[]}],"_type":"block","style":"h2","_key":"eb9b0b81a85f","markDefs":[]},{"markDefs":[{"_type":"link","href":"https://commonroom.io/demo/","_key":"91c6c45d3781"}],"children":[{"_key":"a8e5bc6989e7","_type":"span","marks":[],"text":"If you want to see coaching grounded in complete buyer intelligence, watch it work on your own pipeline. "},{"_key":"5ca37abe7d71","_type":"span","marks":["91c6c45d3781"],"text":"Request a demo"},{"marks":[],"text":" and we'll walk through it with your team.","_key":"f0135b197060","_type":"span"}],"_type":"block","style":"normal","_key":"8f5a87943cf3"}],"authors":[],"promo":null,"relatedPosts":[{"_type":"post","id":"-e9007a4d-aee8-59d5-939d-a8a31c18fbbe","_id":"8adab23c-31cb-423f-a4ad-8ff208e71cad","publishedAt":"2026-09-24T18:25:03.550Z","_createdAt":"2026-09-24T18:25:15Z","_updatedAt":"2026-09-24T18:48:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-00846ad0fbdf5ac125f3bb88ce8748a75f24f56a-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Scattered buyer signals converging into one unified person-level view"},"title":"B2B Lead Intelligence Software: How to Choose the Right Platform","_rawExcerpt":[{"style":"normal","_key":"3dc9bac6a7d5","markDefs":[],"children":[{"_key":"12503553c305","_type":"span","marks":[],"text":"B2B lead intelligence software helps revenue teams spot in-market buyers before they ever fill out a form—but choosing the right platform means looking beyond static contact data to real-time signals, identity resolution, and AI-ready context. This guide breaks down how these tools work, what features matter most, and how to evaluate the best options for your sales motion, budget, and region."}],"_type":"block"}],"readingTimeInMinutes":11,"slug":{"current":"b2b-lead-intelligence-software"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-644636a2-f4c5-5e0c-94fd-8b5f2bbcff80","_id":"5878fb05-29fa-4116-a438-f2c151b429f0","publishedAt":"2026-09-24T18:24:33.872Z","_createdAt":"2026-09-24T18:24:54Z","_updatedAt":"2026-09-24T18:49:13Z","categories":[{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"1da98b8c-b91d-4993-8966-702014334dfc","title":"Article","titlePublic":null,"slug":{"current":"article"},"status":"review"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-61883c0bee85d5ce814220c76ab06416e16a3692-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Scattered, duplicate contact records being unified into one clean, verified profile"},"title":"How to Choose a Data Enrichment Company in 2026","_rawExcerpt":[{"_key":"5e481aa85718","markDefs":[],"children":[{"_key":"0c8cc16e3753","_type":"span","marks":[],"text":"Choosing a data enrichment company in 2026 is no longer about buying more records — it’s about giving your CRM and AI systems trustworthy, deduplicated buyer data they can actually act on. This guide breaks down the eight criteria that matter most, from coverage and match rates to identity resolution and AI-readiness, so you can shortlist vendors that improve your stack instead of adding more cleanup work."}],"_type":"block","style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"how-to-choose-a-data-enrichment-company"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-5d244d60-1c97-5afd-8075-b580e34fe863","_id":"a4681ec0-6d6d-4b85-887a-f345a6d4a563","publishedAt":"2026-09-24T18:24:33.903Z","_createdAt":"2026-09-24T18:24:49Z","_updatedAt":"2026-09-24T18:50:34Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b7a2a23be590e01a3aa3c414c781db3b3917945-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Signal radar resolving buyer signals to a single identified person"},"title":"Outbound Prospecting Tools: How to Build an Intent-Based Stack","_rawExcerpt":[{"style":"normal","_key":"6ba1d9b8995a","markDefs":[],"children":[{"marks":[],"text":"Outbound prospecting in 2026 isn’t about bigger contact lists—it’s about building a connected, signal-based stack that helps reps spot in-market buyers, resolve them to the right person, and act fast. This guide breaks down the five core tool categories and explains why signal quality, prioritization, and integration matter more than raw database size.","_key":"eb714a4f2d56","_type":"span"}],"_type":"block"}],"readingTimeInMinutes":13,"slug":{"current":"outbound-prospecting-tools"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-0b3d6533-b123-5863-88a3-afd40bfe719d","_id":"dbcbb29a-a082-4df4-abea-fa39bff83e77","publishedAt":"2026-09-24T18:24:33.879Z","_createdAt":"2026-09-24T18:24:47Z","_updatedAt":"2026-09-24T19:04:25Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1c3fb6d0cb0efee3bfa2d5e182d609a6f2504b82-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Buyer signals and resolved identity feeding a sales dialer to reach the right person"},"title":"What a Sales Dialer With Data Can Do for You","_rawExcerpt":[{"children":[{"_key":"3c587e9067e0","_type":"span","marks":[],"text":"More calls won’t fix a stalled pipeline if your dialer is working from stale, low-intent data. This article explains how buyer signals and identity resolution turn a sales dialer from a speed tool into a smarter system that ranks the right people to call, at the right time, with the right context."}],"_type":"block","style":"normal","_key":"93826d2eb742","markDefs":[]}],"readingTimeInMinutes":7,"slug":{"current":"sales-dialer"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"adfbbd5b40fb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-670846cc7fe6dabb8e96dd2f414a2cbf6e368bfa-1900x1900-png"}},"name":"The Uncommon Team","title":null}}],"companies":[]},{"_type":"post","id":"-d2657b3c-ee19-5f02-a978-5493abc53dbb","_id":"f9caa4a5-b6a2-44b6-8c7b-83f3af578af5","publishedAt":"2026-09-22T16:15:10.141Z","_createdAt":"2026-09-22T16:15:25Z","_updatedAt":"2026-09-22T16:19:42Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8c0d33b9c24fa9183555085adefea1e53224fcc5-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Banner illustration: a large stream of generic gray email envelopes flowing toward a single highlighted person, showing volume narrowing to one meaningful connection."},"title":"Your AI SDR Sent 500 Emails Today. None of Them Mattered.","_rawExcerpt":[{"_type":"block","style":"normal","_key":"1476b3e6892f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"AI SDRs don’t fail because they send too little—they fail because they act without real buyer context, flooding inboxes with high-volume outreach that never converts. The teams winning with AI pair automation with trusted person-level signals and human judgment, turning activity into meaningful pipeline instead of noise.","_key":"605fcf233656"}]}],"readingTimeInMinutes":8,"slug":{"current":"ai-sdr"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ca2b93d7190a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-bd1d7f34ad38da059a2a7d062abbc9c38e99334d-512x512-png"}},"name":"Clare McDonagh-Poh","title":"SDR Manager "}}],"companies":[]},{"_type":"post","id":"-8ebbe13f-64c3-5e38-bebf-376d1e26e796","_id":"ec75c8df-d3ed-45a0-8366-0e22838bed27","publishedAt":"2026-09-11T15:16:55.322Z","_createdAt":"2026-09-11T15:17:09Z","_updatedAt":"2026-09-11T17:04:16Z","categories":[{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b08539f2a09a6f03f4c5f5d6d16ef36b797e9bcc-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Header image: buying signals filtered from noise into prioritized meetings"},"title":"Don't Let Your Intent Data Tool Create Noise","_rawExcerpt":[{"_key":"fc5662825fb1","_type":"block","children":[{"_key":"ec6abb9027b8","_type":"span","marks":[],"text":"A great buying signals tool doesn’t just flood Slack with intent alerts—it unifies first-party, public, community, and product signals into clear, prioritized next steps. Learn how to evaluate signal tools by actionability, identity, and noise reduction so your team can turn warm moments into meetings."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"intent-data"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-3c89ba81-e6e0-5213-b62c-db1cd03e33d6","_id":"41dffd6c-3779-49c1-ae92-870d6b36fab1","publishedAt":"2026-08-28T16:13:00.000Z","_createdAt":"2026-08-28T16:12:25Z","_updatedAt":"2026-08-28T16:14:17Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7c6a251c95787c48f4ad7bd58ee2f21e79ee3003-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Signal-Based Selling Isn't Just Vibes","_rawExcerpt":[{"_key":"5ac6a7c2e7d7","_type":"block","children":[{"_key":"ed37a0daedf1","_type":"span","marks":[],"text":"Signal-based selling, defined: what it actually means, where it came from, and how to tell if a platform really delivers it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"signal-based-selling-definition"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-0e9aa970-f610-5526-889f-4d4043e0ecef","_id":"f7933678-d81a-418d-addb-b70a520ec0b6","publishedAt":"2026-08-31T19:05:53.487Z","_createdAt":"2026-08-19T19:05:15Z","_updatedAt":"2026-09-02T15:15:01Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6235f12cf55a49b38ef029eac5d31a233d483661-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Header image illustrating buying signals leading to a ready buyer."},"title":"30+ Examples of Buying Signals (And How to Act on Each One)","_rawExcerpt":[{"_key":"6de787df2de5","_type":"block","children":[{"_key":"4a0e4d7938cf","_type":"span","marks":[],"text":"This guide breaks down 30+ buying signals across conversations, first-party behavior, and the dark funnel so you can spot real purchase intent before competitors do. Learn how to prioritize signal strength, stack the right cues, and respond fast with outreach that matches the moment."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":12,"slug":{"current":"30-examples-of-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-4cbd4404-96aa-5786-8f9a-11196745fe32","_id":"58e8397f-ac82-4d3b-9d44-7402871ecd33","publishedAt":"2026-09-09T19:07:00.000Z","_createdAt":"2026-08-19T19:05:14Z","_updatedAt":"2026-09-09T14:22:13Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c9531130ae326eb6ca9bb65375a717f9ea2a71b4-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Salesforce CRM hub connected to GTM tools turning into pipeline"},"title":"How To Turn a Connected CRM Into Pipeline","_rawExcerpt":[{"_key":"46c68222142d","_type":"block","children":[{"_key":"6ce132b36a31","_type":"span","marks":[],"text":"Salesforce may sit at the center of your GTM stack, but without the right integrations and ongoing data hygiene, it can’t surface the buyer signals that drive revenue. This guide breaks down how to connect Salesforce effectively—and how a truly connected CRM turns fragmented data into actionable pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"salesforce-crm-integration-how-to-turn-a-connected-crm-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cf6dd991-369e-594d-a8a2-d4c66b133f2a","_id":"80a25c0f-a0da-4373-a00b-fc1c7a8aa483","publishedAt":"2026-09-04T19:07:00.000Z","_createdAt":"2026-08-19T18:54:01Z","_updatedAt":"2026-09-04T15:27:09Z","categories":[{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"4920f7cd-102e-4242-906b-df3e675956fd","title":"Convert High Intent Web Traffic","titlePublic":null,"slug":{"current":"convert-high-intent-web-traffic"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-384900db38ae1e5400bc01f600491c5e86e273b7-1920x1088-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":1088,"width":1920,"aspectRatio":1.7647058823529411}}},"layout":null,"alt":"Website visitor identification turning anonymous traffic into pipeline"},"title":"Website Visitor Identification: How to Turn Anonymous Traffic Into Pipeline","_rawExcerpt":[{"_key":"78e42ed18876","_type":"block","children":[{"_key":"6486b67d5a2a","_type":"span","marks":[],"text":"Most B2B buyers research on your website without ever filling out a form, but visitor identification can turn some of that anonymous traffic into real pipeline by revealing the companies and people behind the clicks. This guide breaks down how the technology works, what match rates are actually realistic, how to stay GDPR/CCPA compliant, and how to turn identified visits into fast, high-intent sales outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"website-visitor-identification-how-to-turn-anonymous-traffic-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8b4eae8b-f535-5628-ad13-1d95c5d03f66","_id":"466da4c7-0632-4f42-96db-cbd295039a7c","publishedAt":"2026-08-06T22:33:00.000Z","_createdAt":"2026-08-06T20:50:24Z","_updatedAt":"2026-08-06T22:50:23Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8ea3e3aa24dc8f11e80417cf16cda542ba6f2685-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Accounts don't buy. People do."},"title":"How to Find the Real Buying Committee Behind Your Hot Accounts","_rawExcerpt":[{"_key":"c735232c0279","_type":"block","children":[{"_key":"c117dcf1b421","_type":"span","marks":[],"text":"Mason Cosby and Davis Potter on why account scores stall deals, the 8 roles in every buying committee, and how to know exactly who to call, when, and why."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"abm-webinar-recap"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66c7e2ef6ab267fe3c864d7b0bc4d67ce403fa47-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-645ffab7-658f-507c-84f9-60e16a7804e2","_id":"ae11ab7b-12c6-48bb-9197-7bd2371a0ef5","publishedAt":"2026-07-31T21:11:00.000Z","_createdAt":"2026-07-29T21:11:07Z","_updatedAt":"2026-07-31T17:09:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-de2b3be51603399fe750e28bdb4333b23b7190ba-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Intent Signals"},"title":"Intent Signals Are Not a Strategy. They're a Multiplier.","_rawExcerpt":[{"_key":"6ab035f98247","_type":"block","children":[{"_key":"67024be86fb7","_type":"span","marks":[],"text":"Intent signals tell you when to reach out, not who to target. Without a solid ICP foundation, more signals just mean more expensive noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"intent-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c802969760e5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-7c337408-30fc-56bc-89d9-a6a0f0b73aa4","_id":"5249e2c5-8049-439b-9d98-02dc41f076e6","publishedAt":"2026-07-29T16:05:00.000Z","_createdAt":"2026-07-29T16:04:23Z","_updatedAt":"2026-07-29T16:07:41Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-48cbcff663621ba7db3c8efb3209ae47d754904b-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Sales Intelligence Redefined"},"title":"Sales Intelligence Redefined: Stop Guessing Who to Call","_rawExcerpt":[{"_key":"e09d3749ac1e","_type":"block","children":[{"_key":"cd91ed605af3","_type":"span","marks":[],"text":"Old sales intelligence tells you an account is interesting. It never tells you who to call or why today. Here's what actually fixes that."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-intelligence-redefined"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-5e1c1f59-e38c-5d98-80b7-6d5a4d004b51","_id":"339c41b0-e856-4566-921f-8922cdb53125","publishedAt":"2026-07-27T22:52:00.000Z","_createdAt":"2026-07-27T22:15:37Z","_updatedAt":"2026-07-27T22:53:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8e034f732e0576e2ed16a9085104f3a4605369c3-1920x1080-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1080,"width":1920,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Photo of Davis Potter and Sam Kuenhle"},"title":"Your Champion Isn't Enough","_rawExcerpt":[{"_key":"de340b3a15b3","_type":"block","children":[{"_key":"470b4c4514b3","_type":"span","marks":[],"text":"Betting the deal on one champion is the quiet ABM killer. Two operators on how mapping and warming the whole buying committee shortens deals, before the decision meeting ever happens."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"your-champion-isnt-enough"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-c6c5a7fc-6f53-57d1-b12a-28f7d746ace1","_id":"89535345-1598-4045-8c0c-278253a5052b","publishedAt":"2026-07-21T17:57:00.000Z","_createdAt":"2026-07-21T17:19:49Z","_updatedAt":"2026-07-21T18:04:30Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6ff4840e12ccf9afdf5712617db5a1e00a0141d3-1200x675-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":675,"width":1200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":null},"title":"Accounts Don't Buy. People Do.","_rawExcerpt":[{"_key":"280705fecfd0","_type":"block","children":[{"_key":"efe00d400874","_type":"span","marks":[],"text":"Account-level intent can tell you a company is in-market. It can't tell you who's buying. Four ABM operators on why person-level signals are the difference between a target account list and actual pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"accounts-dont-buy-people-do"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-2ec4600d-044b-5ed6-b066-c6905e87cef2","_id":"b8936d8b-5436-4b9c-81a9-3e900c1b6236","publishedAt":"2026-07-16T20:51:00.000Z","_createdAt":"2026-07-16T20:43:48Z","_updatedAt":"2026-07-28T17:07:44Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a6efe61d72be144cd8299c1bc7a9b4c92f214712-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your Buyers Talk To Each Other. Just Not To You.","_rawExcerpt":[{"_key":"62df88a37b60","_type":"block","children":[{"_key":"d0631a2d1ef8","_type":"span","marks":[],"text":"The buying committee isn't your problem. Not knowing who's in it is. Here's how the buyer committee view, manager view, and natural language filtering close the gap between what your rep can see and what's actually happening inside the account."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"buying-committee-visibility"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"df2f3b91fa34","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-d7e6d55d-e8bd-59d7-a698-6cb088e20f91","_id":"ec2a8370-45a4-4fd7-8b9e-024ecc7d23b3","publishedAt":"2026-07-14T16:20:00.000Z","_createdAt":"2026-07-14T16:18:12Z","_updatedAt":"2026-07-14T18:19:57Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e434863f8bf48b41bf5d0b2d102c0a99063f862-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"ABM is getting a glow up. Turns out it just needed better plumbing.","_rawExcerpt":[{"_key":"2806fd0ea9f2","_type":"block","children":[{"_key":"5c1ab7050c1f","_type":"span","marks":[],"text":"ABM didn't fail because the strategy was wrong. It failed because the signal and the action lived in different systems, and a human had to carry the message between them. That handoff is where every coordinated campaign quietly falls apart."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"abm-signal-to-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bfdd482c781a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-b6bbf86f-b9c9-5c1e-b1ca-0310b02a740b","_id":"47d32d88-4a07-4aa1-a136-d7b71326d409","publishedAt":"2026-07-13T15:47:00.000Z","_createdAt":"2026-07-13T15:43:12Z","_updatedAt":"2026-07-13T15:48:34Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8bcd6dd2f9830fc3c47361a6bd556ca60d1c1530-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Won't Replace Your Reps. It'll Just Expose the Ones Who Weren't Doing Much Anyway","_rawExcerpt":[{"_key":"a40d0e6a7653","_type":"block","children":[{"_key":"6e546d0edee5","_type":"span","marks":[],"text":"Some companies are cutting sales headcount in half with AI. Their pipeline is about to explain why that was a mistake.\n"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"ai-sales-reps-leverage-not-replacement"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d5f59a8a-1171-58f4-a1ea-95503cd9eb55","_id":"9c12c503-fb5a-4302-b2bc-3104737a0310","publishedAt":"2026-07-10T16:45:00.000Z","_createdAt":"2026-07-10T16:42:29Z","_updatedAt":"2026-07-10T17:48:57Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-14b288e26d6c255699c3715c2d1ecc2ad51d4bf6-3200x1800-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1800,"width":3200,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":null},"title":"Intelligence Doesn't Need a Home Screen","_rawExcerpt":[{"_key":"145da608b61d","_type":"block","children":[{"_key":"f299bde51b9e","_type":"span","marks":[],"text":"Most AI adoption fails at the same moment: a rep hits a wall, gives up on the tool, and does the work by hand instead. Common Room's Slack Bot, and our CLI and MCP integrations solve for this directly, putting signal and account intelligence wherever the work already happens instead of asking reps to go find it. Because intelligence that lives in a separate tab is intelligence that never gets used."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"intelligence-doesnt-need-a-home-screen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2c270a2c9c18","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-77d8dc3b-3457-52ce-adfd-667c5187857b","_id":"b4c282df-0de5-49ca-a609-9ca13bdb8697","publishedAt":"2026-07-09T16:48:00.000Z","_createdAt":"2026-07-09T16:45:15Z","_updatedAt":"2026-09-17T16:56:27Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8d9581d1841cddca1d1a142f92d11861e585c0bb-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI ambition, meet AI execution","_rawExcerpt":[{"_type":"block","style":"normal","_key":"7e0d944be2ea","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The gap between AI ambition and AI execution is widening. Every company has a working prototype. Far fewer have a working system. This is the infrastructure, governance, and workflow flexibility that actually closes the chasm.","_key":"69de8c17d36e"}]}],"readingTimeInMinutes":6,"slug":{"current":"ai-ambition-meet-ai-execution"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2e01736a1a91","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-324cef4b-745d-5223-bd6c-72c679e5580c","_id":"7f54224e-c185-4ac7-ab4a-6e0434f4a065","publishedAt":"2026-07-07T21:02:00.000Z","_createdAt":"2026-07-07T20:45:08Z","_updatedAt":"2026-07-07T21:04:05Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2988e997e7bfc875fe2dc5a184afa3bbeb00eb3b-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"AI Agents in GTM: What They Should Truly Do","_rawExcerpt":[{"_key":"fd8b2c062a9c","_type":"block","children":[{"_key":"4fb063df4d1f","_type":"span","marks":[],"text":"Most GTM tools call themselves agentic now. Here's where AI agents actually create leverage in your GTM stack, and where they just add noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"ai-agents-gtm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-81abeee5-68ea-5e56-96d8-46722b67929b","_id":"bd6afa60-c045-46ed-9fd4-27ff36026d9b","publishedAt":"2026-06-29T15:28:00.000Z","_createdAt":"2026-06-29T15:26:09Z","_updatedAt":"2026-06-29T15:29:35Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4126fb51658500d5e0d4d74281d045bd6446bb4f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"The signals were there. The AI was running. The sequences were going out. So why is the number still flat?"},"title":"Confident-sounding noise at scale: why your AI GTM strategy isn't moving the needle","_rawExcerpt":[{"_key":"09a4bbe7baf5","_type":"block","children":[{"_key":"3de3b0b019d4","_type":"span","marks":[],"text":"The signals were there. The AI was running. The sequences were going out. So why is the number still flat?"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-go-to-market-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-d0105116-7bc1-5f88-bbd8-d76add71b20a","_id":"ac97337d-b979-47e1-ae99-9340b2b6a74b","publishedAt":"2026-06-26T15:43:00.000Z","_createdAt":"2026-06-26T15:38:00Z","_updatedAt":"2026-06-26T15:45:39Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ef75b92cd67fec7a378b42d5a22131cf434300d1-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Five Signals. Five Plays. Zero Cold Outreach.","_rawExcerpt":[{"_key":"d6a5356a3195","_type":"block","children":[{"_key":"4b43769accfb","_type":"span","marks":[],"text":"Most outbound starts with a list and hopes the timing is right. This is the playbook for starting with a signal instead—five specific plays, each triggered by real account behavior, each with its own message logic and automation chain."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"signal-based-outbound-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8639180d70d5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-5540ec16-9280-55ea-9797-d7afd563f2f9","_id":"3b95513b-d57f-4f86-b54f-578a72e362b6","publishedAt":"2026-06-30T23:31:00.000Z","_createdAt":"2026-06-25T17:12:08Z","_updatedAt":"2026-06-30T21:22:14Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f0e1baab62f62b62eafb5e2124e389a24e93fce5-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Common Room knows who. Nooks makes the call. Now they talk.","_rawExcerpt":[{"_key":"37387a196f24","_type":"block","children":[{"_key":"bc6c6f363d32","_type":"span","marks":[],"text":"When Common Room knows who's worth reaching and Nooks makes it effortless to reach them, the only thing missing is a connection between the two. Now that connection exists."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"nooks"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-8bf58d86-ba6a-51ed-a935-edce151c06d9","_id":"f3b4ce07-2724-499e-ae32-0aa78b4c2460","publishedAt":"2026-06-24T17:26:00.000Z","_createdAt":"2026-06-24T17:25:00Z","_updatedAt":"2026-06-24T19:28:31Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0385c164b9a880e91ddb32a6517655bc64c33e32-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your SDRs aren’t slow. Your system is.","_rawExcerpt":[{"_key":"255968beca04","_type":"block","children":[{"_key":"5eef9315c003","_type":"span","marks":[],"text":"Most SDR teams aren't losing because their reps aren't working hard enough. They're losing because the system was built for a different era—and it was never designed for the speed outbound actually requires. This is the playbook for fixing that."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"ai-sdr-playbook"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-cb47295b-b5b8-5d7f-a4bb-40072b7d7634","_id":"154647c1-99ad-45fb-8b6b-26d790b4d271","publishedAt":"2026-06-19T17:51:00.000Z","_createdAt":"2026-06-19T17:44:52Z","_updatedAt":"2026-06-19T18:17:50Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bed3c42fe12c5e5ec8f27d70cb02b4702784123e-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"You're Scoring Leads Like It's 2015","_rawExcerpt":[{"_key":"265cc3966fba","_type":"block","children":[{"_key":"4547620e9f12","_type":"span","marks":[],"text":"Firmographic scoring tells you who could buy. It tells you almost nothing about who is ready to buy. That's the gap where pipeline gets wasted. Reps working accounts that look great on paper and go nowhere, while somewhere in your product an account just had three executives sign up in the same week."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"behavioral-lead-scoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1276061d6147","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-92e1da2b-a8b7-556c-b917-51276b62e768","_id":"7f43eec9-3ca2-43a1-946d-3591525a3935","publishedAt":"2026-06-22T15:26:00.000Z","_createdAt":"2026-06-17T15:24:22Z","_updatedAt":"2026-06-22T15:51:28Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a11c2b818a78a49815b4cdd51819c5c39014ec-1200x630-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":null},"title":"Your CRM is lying to you","_rawExcerpt":[{"_key":"fd607bfe92bb","_type":"block","children":[{"_key":"9342441c9656","_type":"span","marks":[],"text":"CRM data decays continuously. Learn why enrichment alone won't fix it, what decay actually costs your GTM team, and how to keep your system aligned with reality."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"crm-data-decay"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-35571749-888d-56af-961d-74e5f5a83889","_id":"48637c23-0c6c-453a-99c2-cd22fa60cb7c","publishedAt":"2026-07-17T21:48:00.000Z","_createdAt":"2026-06-08T21:18:37Z","_updatedAt":"2026-08-06T22:49:47Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c6292dc1e4eb90de6df496bfedaa26717d02b767-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Webinar with Colin Netal, Head of Demand Generation at Otter.ai"},"title":"The 5 usage-based plays Otter.ai used to 2x outbound pipeline","_rawExcerpt":[{"_key":"a99ad319153c","_type":"block","children":[{"_key":"6cc290f86a32","_type":"span","marks":[],"text":"Most teams building a sales-led motion reach for lead scoring built on who a buyer looks like on paper. Few ask the question that actually predicts a deal: what is this account doing inside your product right now? Colin Netal, Head of Demand Generation at "},{"_key":"00e6e7fec48d","_type":"span","marks":["36593f259dee"],"text":"Otter.ai"},{"_key":"ccab46558549","_type":"span","marks":[],"text":", scored first-party usage instead of firmographics, built five plays on top of it, and doubled outbound pipeline over"}],"markDefs":[{"_key":"36593f259dee","_type":"link","href":"http://otter.ai/"}],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"otter-webinar-recap"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f11b52e4c8a6a444fd6ce0445e3f4f21f56cf4b1-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":{"_key":null,"_type":"externalVideo","url":null,"duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":{"asset":{"_id":"image-c6292dc1e4eb90de6df496bfedaa26717d02b767-1200x630-png","metadata":{"dimensions":{"width":1200,"height":630}}}},"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-a0896362-26dd-5a44-a3a8-8a5d74097065","_id":"62a32bb1-ecde-4945-8d42-c6d56f3ecb60","publishedAt":"2026-06-02T16:26:00.000Z","_createdAt":"2026-06-02T16:22:28Z","_updatedAt":"2026-06-03T15:39:29Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Diagram comparing retrieval vs intelligence. On the left, multiple data signals feed into Common Room's platform: approaching free plan limits, new CTO joined, visited pricing page, competitor mentioned, lead scoring, expansion signals, forums, location, public web enrichment, listening, and chat. On the right, Common Room's UI shows a prioritized prospect list with three segments — economic buyers with high scores, known contacts who changed jobs in the last 3 months, and qualified prospects with product activity in the last month — with individual contacts scored and ranked by fit."},"title":"You bought a Ferrari, but your reps are using it to fetch groceries","_rawExcerpt":[{"_key":"f6af49943622","_type":"block","children":[{"_key":"02f7bb5f1ce3","_type":"span","marks":[],"text":"Learn why scaling AI agents requires more than powerful models — and how a data layer and governance layer are the real keys to production-ready AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"mcp-vs-cli"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb256ec6a7ef4b04010ff9abb6a926797563c86d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c5915016accb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-b997acf4133cbe93ac0bbdee29ac0714d3096b7b-800x800-jpg"}},"name":"Tasha Reasor","title":"CMO"}}],"companies":[]},{"_type":"post","id":"-3aa4bd7f-15d4-5fee-8953-a564039e5505","_id":"d1251d90-d283-470c-a89a-1eb40b814186","publishedAt":"2026-06-01T17:44:00.000Z","_createdAt":"2026-06-01T17:43:17Z","_updatedAt":"2026-06-11T17:24:45Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Split image comparing two approaches to account prioritization. Left side labeled 'One is a list' shows a Tier 1 account list of 200 accounts sorted by ICP score with no signal context. Right side labeled 'The other is a system' shows 12 accounts ranked by live buying signals, with signal pills indicating stakeholder engagement, pricing page visits, usage spikes, and trial activity."},"title":"Account Prioritization: A practical guide to signal-based targeting","_rawExcerpt":[{"_key":"c7cd3c633c56","_type":"block","children":[{"_key":"a432362dc82b","_type":"span","marks":[],"text":"Most GTM teams have a timing problem, not a targeting problem. A practical guide to signal-based account prioritization that actually tells reps who to call."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"account-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70ccafc2a365df5067e3766ba9a7f759ba54111f-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-6a9c32f9-e72f-5ceb-8825-67033c8a228b","_id":"5f2b9a16-25eb-448b-ae89-a3a88041a169","publishedAt":"2026-01-14T17:30:00.000Z","_createdAt":"2026-01-14T15:07:27Z","_updatedAt":"2026-01-15T21:17:25Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d89a37e27c60202b474269951630a8717c66fe60-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turning tech insights into action: introducing improved technographics to Common Room (powered by BuyerCaddy)"},"title":"Turning tech stack insights into action: Introducing BuyerCaddy technographics to Common Room","_rawExcerpt":[{"_key":"b923d6dcc055","_type":"block","children":[{"_key":"0529c01a442e","_type":"span","marks":[],"text":"Evolving prospecting insights in Common Room by augmenting our best in class signals with refined technographic insights via our partner, BuyerCaddy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"tech-stack-insights-with-buyercaddy"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d7683f4c66b7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-ddb90552-d7e2-5775-ab9a-d90b6e5a79de","_id":"b678e1b0-d75c-4b15-a801-b7306d6d116f","publishedAt":"2025-11-12T14:30:00.000Z","_createdAt":"2025-11-07T19:26:28Z","_updatedAt":"2025-11-12T14:54:45Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5cd4200a39f555911824d434cb23767b9354af7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM AI Leader Awards: Meet the leaders to beat for fall 2025\""},"title":"GTM AI Leader Awards: Meet the leaders to beat for fall 2025","_rawExcerpt":[{"_key":"c61f29abbb67","_type":"block","children":[{"_key":"839de66f4097","_type":"span","marks":[],"text":"Meet the fall 2025 recipients of our GTM AI Leader Awards—and see the stories behind their pipeline wins."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"gtm-ai-leader-awards-fall-2025"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e8d9e08a8281","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ccad0ea-00ff-5d0b-8b8f-2e5f48f0b9a9","_id":"cc5fa343-33b4-420e-b3e7-324a8f2b285e","publishedAt":"2025-10-22T13:00:00.000Z","_createdAt":"2025-10-21T13:38:42Z","_updatedAt":"2025-10-22T13:57:39Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4c740c0d8055c44b6e42246601b4e9c453ee9cd3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room\""},"title":"High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room","_rawExcerpt":[{"_key":"7c6e9e40d778","_type":"block","children":[{"_key":"3579df818888","_type":"span","marks":[],"text":"See how Common Room helps you power precision outbound with premium AI intelligence, phone data, and email deliverability."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"common-room-fullenrich-smartlead"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dc3c5caa5191","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}},{"_key":"c0ae6ee30605","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fb1c17acdb7b7bad08ccafab988953025bc324bf-245x245-png"}},"name":"Jamie Kim","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-06097477-8c90-5d6b-a0f1-856c3e00d498","_id":"f1981936-d660-45e2-9e15-c19e0c003427","publishedAt":"2025-10-15T13:30:00.000Z","_createdAt":"2025-10-14T14:41:11Z","_updatedAt":"2025-10-15T13:40:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5af008cf71feb3dbf13106c225dd777663ae8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI Spark\""},"title":"Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI™ Spark","_rawExcerpt":[{"_key":"be45a67293ac","_type":"block","children":[{"_key":"a59ff8ac0d43","_type":"span","marks":[],"text":"See how RoomieAI Spark helps you automate person-level research with an AI agent and take action fast in Common Room or Slack."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"roomieai-spark-zero-prep-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5494692fbbd3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-b0cf9434-7df7-5224-a35d-53c4479dc279","_id":"e1184429-0d37-4b27-ab4a-b72d199608c7","publishedAt":"2025-10-08T13:30:00.000Z","_createdAt":"2025-10-05T23:45:14Z","_updatedAt":"2026-09-24T18:56:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bb9d301b301e7be3691467e9d7eb6b373fcab723-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The future of rep experience: 500+ AI deployments later, this is what actually works for sales\""},"title":"The Future of AI Sales Enablement: What 500+ Deployments Taught Us","_rawExcerpt":[{"_type":"block","style":"normal","_key":"meta-description","markDefs":[],"children":[{"_type":"span","marks":[],"text":"AI sales enablement only works when it's built on trusted, real-time data. See what 500+ deployments taught us about what works, and book a demo to start.","_key":"meta-description-span"}]}],"readingTimeInMinutes":15,"slug":{"current":"future-of-rep-experience-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"60a8435f091d","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-5019d2bf-03a9-50e2-a3d3-776798ce0b5b","_id":"fbc952fd-a0a1-4d56-a4ab-77261835596c","publishedAt":"2025-09-16T13:28:12.828Z","_createdAt":"2025-09-14T17:50:40Z","_updatedAt":"2025-09-16T13:42:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb154e93c49d1dcbf5754f81bb18241b2dea5c77-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends\""},"title":"Stale signals sink pipeline: Reach the right buyers at the right moment with signal trends","_rawExcerpt":[{"_key":"c87427aa340b","_type":"block","children":[{"_key":"834c9e6d3496","_type":"span","marks":[],"text":"See how Common Room's signal trends help you visualize signal velocity and scale perfect pipegen timing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"signal-trends-precision-outbound"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4c9cc40cabc5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a7894b9f-d0bc-57d8-9b7c-8f8c84292a00","_id":"0fcf5956-fbd2-4beb-a4b0-c3e48ecc38c8","publishedAt":"2025-08-25T13:05:41.238Z","_createdAt":"2025-08-25T00:30:23Z","_updatedAt":"2025-08-25T13:20:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dc4764c60a28bf758ae8843def0d70514fe80202-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on AI in sales\""},"title":"From AI agents to human relationships: GTM experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery on how AI moves the revenue needle","_rawExcerpt":[{"_key":"d18d36a8d165","_type":"block","children":[{"_key":"7c07a257b747","_type":"span","marks":[],"text":"Hear go-to-market experts from Revenue Reimagined, Chris Cicconi Inc., and Tech Sales Mastery share their insights on AI in sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"revenue-reimagined-chris-cicconi-inc-tech-sales-mastery-ai-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f515ef648f85","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-594566fd-83dd-5807-9b74-7df6a6396f07","_id":"edb2e024-2a8b-460f-a5e1-489b1edfcb9f","publishedAt":"2025-08-13T14:29:28.438Z","_createdAt":"2025-08-11T14:48:00Z","_updatedAt":"2025-08-13T14:42:20Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-18af6a82ac5ce5031f0bfe5d3df71b76f20e5fa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM\""},"title":"Intelligence where you need it: Enrich, prospect, and personalize right from your CRM","_rawExcerpt":[{"_key":"57a3c7e9c6b4","_type":"block","children":[{"_key":"9a03ca4863e5","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension helps you access every insight and action when and where you need it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"enrich-prospect-personalize-from-crm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"9917da3fe43b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-97c12ab7-bf68-592f-9cf4-805fae3014d5","_id":"2bc213c9-8e1a-462b-894a-5008753a2224","publishedAt":"2025-08-04T12:55:49.535Z","_createdAt":"2025-08-01T16:41:11Z","_updatedAt":"2025-08-04T13:13:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cac3e22a3872219efae17e333c96cfa48b3a4a68-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from The SD Lab, Tech Sales Mastery & 1Password on putting prospects first\""},"title":"From sales-centered to customer-centric: GTM experts from The SD Lab, Tech Sales Mastery, and 1Password on putting prospects first","_rawExcerpt":[{"_key":"fb77944b4fe0","_type":"block","children":[{"_key":"2cf43bf126d0","_type":"span","marks":[],"text":"Hear go-to-market experts from The SD Lab, Tech Sales Mastery, and 1Password share their insights on customer-centric sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sd-lab-tech-sales-mastery-1password-customer-centric-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"cca3812a9fe5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b793c89a-3520-541d-917e-aa99bce03a3d","_id":"88efab5a-31ff-42f4-8159-582db930a9ad","publishedAt":"2025-07-21T13:01:47.247Z","_createdAt":"2025-07-19T01:33:55Z","_updatedAt":"2025-07-21T13:44:33Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-88fa14360a8b7df90e60c308a61ae860c5c628f5-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From Koala to Common Room: To all Koala customers, we’ve got you covered\""},"title":"From Koala to Common Room: To all Koala customers, we’ve got you covered","_rawExcerpt":[{"_key":"271152e17ced","_type":"block","children":[{"_key":"53e0df49f507","_type":"span","marks":[],"text":"See how Common Room is supporting Koala customers as the company's preferred partner during this transition."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"koala-to-common-room-support"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"76e163c94476","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-eecc02df-3e9c-5d3f-8baf-918eb6c0f058","_id":"039c29f5-a28e-43f9-a422-dcc5d6e9ebdc","publishedAt":"2025-07-14T13:28:06.465Z","_createdAt":"2025-07-09T13:26:02Z","_updatedAt":"2025-07-14T14:51:42Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72486255301730b62936a34bc40698b097dedaf2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"3 signals every sales rep should leverage\""},"title":"3 signals every sales rep should leverage","_rawExcerpt":[{"_key":"2ef83110c439","_type":"block","children":[{"_key":"83605a4576a0","_type":"span","marks":[],"text":"Learn three buying signals every sales rep can add to their arsenal to start signal-based selling today."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"3-signals-every-sales-rep-should-leverage"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"99be3d8ab32d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-2b08b269-dc56-511c-bd8a-3bf6d46ac340","_id":"3601115a-063d-404d-baa2-86fb8a88fb2c","publishedAt":"2025-07-08T12:56:18.582Z","_createdAt":"2025-07-03T15:59:58Z","_updatedAt":"2025-07-08T14:47:33Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bd4742ae8e7261ba4a21393bf6465ef81558b28d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast\""},"title":"Speed without sacrifice: Customize every Outreach sequence and AI outbound message fast","_rawExcerpt":[{"_key":"3d69d864241c","_type":"block","children":[{"_key":"b0f9537b2ff5","_type":"span","marks":[],"text":"See how Common Room's Outreach integration and AI writing assistant help you deliver tailored outbound at speed."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"outreach-sequence-steps-ai-outbound-messaging"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e3b58573dd6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}},{"_key":"7b39a0f1aae7","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-44d38102-6cf7-5c10-81ce-e9e4f6fefd8c","_id":"e7c24874-5e43-4c0a-ae72-766d579eaceb","publishedAt":"2025-06-25T18:32:39.388Z","_createdAt":"2025-06-24T20:12:00Z","_updatedAt":"2025-06-25T19:55:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d9e5fa7ffceb150f36a218c8f548a470fb1d8e71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to predictably scale AI-native product growth\""},"title":"How to predictably scale AI-native product growth","_rawExcerpt":[{"_key":"ea9badeee6c8","_type":"block","children":[{"_key":"b4a65d4cfe6b","_type":"span","marks":[],"text":"Learn how to build an AI-native product growth engine that scales, from identifying your ideal customers to activating lookalike audiences."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"how-to-predictably-scale-ai-native-product-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FskZEDptUr0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0f3f0b4a781f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-4c1ac163-a27c-5376-9646-df1ec810d6fd","_id":"76159adb-b44d-4232-b914-62a54e0fb118","publishedAt":"2025-06-18T13:00:33.734Z","_createdAt":"2025-06-17T16:12:20Z","_updatedAt":"2025-06-19T13:07:18Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-10db6671e6149d0f9cddb35f16df6f92dbf53528-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"No assembly required: How Common Room takes expensive guesswork out of lead enrichment\""},"title":"No assembly required: How Common Room takes expensive guesswork out of lead enrichment","_rawExcerpt":[{"_key":"6a5a52bef1c7","_type":"block","children":[{"_key":"8ba479e5e6bf","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform puts identity resolution and waterfall enrichment on AI autopilot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-lead-enrichment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c15ea6b73196","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-43fa232f-beff-5f44-82a1-ad89b1d4ed1a","_id":"89ef5f94-d064-41ef-87c8-c77a3118c959","publishedAt":"2025-06-12T13:07:58.938Z","_createdAt":"2025-06-11T18:30:53Z","_updatedAt":"2025-06-12T14:00:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"d5c00b46-ae0d-459b-9071-93fa77309428","title":"Video","titlePublic":null,"slug":{"current":"video"},"status":"archived"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb3ae138893965470e6dd7c9d5de0449c52547e8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses\""},"title":"From spam folder to sales pipeline: GTM experts from HubSpot, Shape & Scale, and Wistia on why relevance gets responses","_rawExcerpt":[{"_key":"b69ec43ab5d4","_type":"block","children":[{"_key":"6c62857b830b","_type":"span","marks":[],"text":"Hear go-to-market experts from HubSpot, Shape & Scale, and Wistia share their insights on how to craft relevant outbound."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-shape-and-scale-wistia-outbound-relevance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"94d2f1cace4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-19b711cb-a204-5de4-a540-861c3bb44c3a","_id":"64e38b5a-d358-4f3c-82a8-b6d66f06ce70","publishedAt":"2025-06-05T13:10:17.564Z","_createdAt":"2025-05-30T15:31:16Z","_updatedAt":"2025-06-05T13:47:22Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-301a347ef10a5a05cc5eca2bb74f381830a1ae13-2560x1345-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1345,"width":2560,"aspectRatio":1.903345724907063}}},"layout":null,"alt":"Blog title card with title: \"A new way to ABM: How we're fixing sales and marketing misalignment\""},"title":"A new way to ABM: How we’re fixing sales and marketing misalignment","_rawExcerpt":[{"_key":"3896791ec848","_type":"block","children":[{"_key":"c1e02c692567","_type":"span","marks":[],"text":"See how Common Room's customer intelligence platform powers person-level ABM that aligns sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"new-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a264e2c9ad29","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-f896ac95-7d7c-5958-8566-0f397a962187","_id":"d0b70aee-6231-433d-880d-f992440b6b66","publishedAt":"2025-05-20T12:44:02.606Z","_createdAt":"2025-05-09T20:03:36Z","_updatedAt":"2025-05-20T16:31:41Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ffee9e570feabbc6a1b77ddab90a74d25acec1dc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room\""},"title":"Bridge the gap between ABM and SQL with Bombora’s Company Surge® in Common Room","_rawExcerpt":[{"_key":"2202b9863001","_type":"block","children":[{"_key":"61765f9d1159","_type":"span","marks":[],"text":"See how Common Room's Bombora integration helps you make ABM actionable across sales and marketing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"bombora-intent-data-abm"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95f125cba69a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-f93a4a62-2a98-58a9-9c7d-e04ac05b69f3","_id":"e835741c-5ef4-4942-b223-62c40cf7ca8f","publishedAt":"2025-04-29T12:44:03.726Z","_createdAt":"2025-04-28T01:07:38Z","_updatedAt":"2025-05-01T00:50:56Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f63ea22f09e0f5db62b05702730047b7f66741cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents\""},"title":"Stop searching calls, start closing deals: Automate action on Gong conversational data with AI agents","_rawExcerpt":[{"_key":"5db49784c99b","_type":"block","children":[{"_key":"e1f871fb3386","_type":"span","marks":[],"text":"See how Common Room's Gong calls integration helps you automate action on conversational insights with AI."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"gong-conversational-data-ai-automation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e3274c56747c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c4139a2e-2ef6-5567-893b-a12093669d23","_id":"31615fdf-ea62-4597-a894-81872ae88449","publishedAt":"2025-04-08T13:06:46.626Z","_createdAt":"2025-04-06T20:20:16Z","_updatedAt":"2025-04-08T13:37:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-40700388ecf05f38f6dd386c84a9dd27669b4f7a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Title card with title: \"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification\""},"title":"Go beyond ABM: Get up to 50% person-level visibility of US-based web traffic with enhanced website visitor identification","_rawExcerpt":[{"_key":"d211f8c1ab52","_type":"block","children":[{"_key":"5b1cc3512866","_type":"span","marks":[],"text":"See how Common Room's enhanced website visitor identification—powered by Vector—helps you action on the contacts behind web visits and other buying signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"enhanced-website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79b64b2b387","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-78958e3d-0521-51e0-9367-7214b5ed2c8c","_id":"32725b1c-62cc-4368-8042-0eb562d863c2","publishedAt":"2025-03-20T13:01:42.583Z","_createdAt":"2025-03-19T19:53:00Z","_updatedAt":"2025-03-24T17:52:28Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7147ea7e71aa3e0031b6b3c56c754ae6d7f6c58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning land and expand with intentionality\""},"title":"TestBox’s James Kaikis on winning land and expand with intentionality","_rawExcerpt":[{"_key":"384e1d9f4e8c","_type":"block","children":[{"_key":"23fa677b1cf4","_type":"span","marks":[],"text":"Maximize growth from your install base with James Kaikis, Chief Revenue and Experience Officer at TestBox."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"testbox-james-kaikis-winning-land-and-expand-with-intentionality"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cw-5OJhMJWM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"00553471b08e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a6462aaa-395c-5a78-9022-42801f5c0566","_id":"03e5b0d0-9c3b-40c5-8d7d-9d4dc7a13628","publishedAt":"2025-03-18T12:46:38.919Z","_createdAt":"2025-03-17T13:14:10Z","_updatedAt":"2025-03-18T13:21:10Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b355eb897293e7c39c14a4f865c1dbb0197ab8f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph\""},"title":"From insight to impact: Scale hyper-targeted personalization with Common Room's customer journey graph","_rawExcerpt":[{"_key":"5141bd1f5d8d","_type":"block","children":[{"_key":"cc78f000a775","_type":"span","marks":[],"text":"See how Common Room's customer journey graph helps you deliver hyper-targeted personalization at scale using all internal and external data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"scale-hyper-targeted-personalization-customer-journey-graph"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dbda628595a8","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"0f0bc9a8e3f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}},{"_key":"0d492ffaf1f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-f8d7c5860c6df98eda2e79755b862573a034b731-800x800-png"}},"name":"Connor Baldwin","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-d81e35d3-2756-55e6-ba26-170561bff63b","_id":"6497ff01-e094-4aa3-a9f1-a81eea68afa5","publishedAt":"2025-02-27T14:00:00.000Z","_createdAt":"2025-02-26T01:25:22Z","_updatedAt":"2025-04-08T19:20:13Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-15d9dee635c06776b8a47d493e875bf6b616430d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds\""},"title":"Introducing RoomieAI™ Capture: Cut account prioritization and personalization from 60 minutes to 60 seconds","_rawExcerpt":[{"_key":"96add6c07c62","_type":"block","children":[{"_key":"81d09a617476","_type":"span","marks":[],"text":"See how RoomieAI Capture hunts down and delivers every insight revenue teams need across both the public web and owned data sources."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"ai-research-account-prioritization-and-personalization"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"475e69510b22","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-305015f2cbc11086863074998f0fd066db10f132-333x333-png"}},"name":"Joshua Glagola","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-2a661b00-5123-564e-81b7-efe19ada8168","_id":"585fc29f-240e-4550-8191-05152523bd44","publishedAt":"2025-02-25T13:48:40.736Z","_createdAt":"2025-02-24T19:59:50Z","_updatedAt":"2026-09-24T18:54:18Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3e9400a2ccdefe1a9b4fdf65f86e619d6a809d9d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The AI SDR is dead, long live the AI SDR: How Common Room is building the future of agentic pipe gen\""},"title":"How Common Room is Building the Future of Agentic Pipeline Generation","_rawExcerpt":[{"_type":"block","style":"normal","_key":"meta-description","markDefs":[],"children":[{"text":"The AI SDR isn't dead, it changed. See how Common Room's AI agents run pipeline capture, orchestration, and activation on real buyer intelligence. Get a demo.","_key":"meta-description-span","_type":"span","marks":[]}]}],"readingTimeInMinutes":12,"slug":{"current":"common-room-ai-agent-pipeline-generation"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8a4fe1c9dbdc","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-f7dd1aa0-b2a3-56e4-b32c-23eb6d16f206","_id":"a00b1e5c-1dab-4346-94d9-49233e42772c","publishedAt":"2025-02-06T13:50:46.763Z","_createdAt":"2025-02-03T20:27:01Z","_updatedAt":"2025-03-07T03:48:02Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e90a5d42f5f9a0d1a1e30d23d2a6c4a5bbbcce71-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning with context in B2B sales\""},"title":"G2’s Michelle Vu on winning with context in B2B sales","_rawExcerpt":[{"_key":"3c04a7cfa234","_type":"block","children":[{"_key":"d342e3b8be42","_type":"span","marks":[],"text":"Learn to sell more strategically with Michelle Vu, Vice President of Sales, Customer at G2."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"g2-michelle-vu-winning-with-context-in-b2b-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/9iXcZCiIUqU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f427e2411179","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-077a06b2-4ec4-5857-b05c-db866b160d6f","_id":"0f69ffb2-e7c4-4224-95fd-7255729c8bb2","publishedAt":"2025-01-28T13:54:46.922Z","_createdAt":"2025-01-27T18:34:45Z","_updatedAt":"2025-01-28T14:11:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f87b1926ef0ca16875b0652bb3d10a01b618d47e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we track job changes to fuel pipeline growth\""},"title":"Plays that pay: how we track job changes to fuel pipeline growth","_rawExcerpt":[{"_key":"2bbc2df0b2d3","_type":"block","children":[{"_key":"381eadc06363","_type":"span","marks":[],"text":"See the plays Common Room uses to turn job changes into pipeline growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":11,"slug":{"current":"track-job-changes-to-fuel-pipeline-growth"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1rIuUBTiip8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"ed055b30fdcc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-8c57e125-7234-54de-a7ae-eb9013d0b6d6","_id":"ab896957-3e39-44dd-a3ce-8eede7dc05ce","publishedAt":"2025-01-23T13:48:13.864Z","_createdAt":"2025-01-21T00:41:48Z","_updatedAt":"2025-03-07T21:55:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3a5d16ff8acd5d6a21a3dad7b044076b1531b3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning the pipeline game in the enterprise\""},"title":"Docebo’s Silvia Valencia on winning the pipeline game in the enterprise","_rawExcerpt":[{"_key":"7cbce04069d6","_type":"block","children":[{"_key":"006e950b4b98","_type":"span","marks":[],"text":"Generate pipeline like an enterprise expert with Silvia Valencia, Vice President of Revenue Marketing at Docebo."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"docebo-silvia-valencia-winning-the-pipeline-game-in-the-enterprise"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/2Br-NrgMeog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"318b843f0137","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c4171e03-7084-5e46-b7c4-3f39a01b0612","_id":"9d46b15f-9dcf-4772-88e6-f0147736d833","publishedAt":"2025-01-14T13:46:14.643Z","_createdAt":"2025-01-13T15:59:23Z","_updatedAt":"2025-01-14T13:46:31Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f5780dcfabaeb33da9214121a66231485821c419-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies make account-level intent actionable for sales teams\""},"title":"How top SaaS companies make account-level intent actionable for sales teams","_rawExcerpt":[{"_key":"0876c6586225","_type":"block","children":[{"_key":"8b2222a10fc4","_type":"span","marks":[],"text":"See how top SaaS companies like Notion, Apollo GraphQL, and Zapier use Common Room to turn account-level intent into actionable insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"saas-companies-account-level-intent"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"981f2646fc4a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-56adf667-2fa4-56fe-8e7a-67d4620cc309","_id":"5a2ffa3a-f6f1-45e8-80f2-061db7087d00","publishedAt":"2025-01-08T19:14:37.632Z","_createdAt":"2025-01-07T16:05:00Z","_updatedAt":"2025-03-07T04:52:20Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-facf047ec3793de1c1543045a242ac3edee26d52-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leading sales in the age of AI\""},"title":"HubSpot’s Kimberly Dieter on leading sales in the age of AI","_rawExcerpt":[{"_key":"e2de20b8b3ea","_type":"block","children":[{"_key":"0638cfc015da","_type":"span","marks":[],"text":"Sell smarter in the AI age with Kimberly Dieter, Senior Vice President of Sales, Americas at HubSpot."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"hubspot-kimberly-dieter-leading-sales-in-the-age-of-ai"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/917eFc0KjnM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"f8a08ad320ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-386e07f0-c7a3-5f58-a32a-525eb909977e","_id":"5bef2495-ad59-4f52-8ce9-d0ee0f71e1df","publishedAt":"2024-12-17T14:06:58.072Z","_createdAt":"2024-12-17T13:56:04Z","_updatedAt":"2024-12-18T19:01:23Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62b4ca106f5b730fb6ffc1f563edf3b948ba8797-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scale AI-powered pipeline with Common Room reporting\""},"title":"Scale AI-powered pipeline with Common Room reporting","_rawExcerpt":[{"_key":"19d8e2a40895","_type":"block","children":[{"_key":"3450e0dc7b480","_type":"span","marks":[],"text":"See how Common Room reporting can help go-to-market teams monitor inputs, measure outputs, and replicate results to upgrade pipe gen performance."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"reporting-AI-powered-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"31e5db7016e1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-4e4331e2-72a6-57dd-98a5-829ed824840a","_id":"e09d04fd-782d-495b-a0cf-be5257fd4967","publishedAt":"2024-12-12T14:34:01.325Z","_createdAt":"2024-12-10T21:20:06Z","_updatedAt":"2025-01-13T21:02:12Z","categories":[{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f012e240f3352d9801c80328fc37fad64d82b791-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Hacking growth holistically\""},"title":"Developer marketing, AI demand, and more with Nino Medina","_rawExcerpt":[{"_key":"71e379723eb5","_type":"block","children":[{"_key":"0d5bbd9cb098","_type":"span","marks":[],"text":"Create a growth operating system with Nino Medina, growth and demand gen leader at companies like Slack, Netlify, and Anthropic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"nino-medina-developer-marketing"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/fuD5H_3Sc8Y","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"5e02216ddc86","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cecb4172-d9e9-5722-90cc-28402438c68b","_id":"6eb049f3-3e08-4663-a86a-0bfa3494e308","publishedAt":"2024-12-05T13:57:20.978Z","_createdAt":"2024-12-04T19:31:59Z","_updatedAt":"2024-12-20T14:21:40Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba81c83c2539dc4ac2573c0a5e6c0ed846cd056a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How PLS pioneers turn product signals into revenue\""},"title":"How PLS pioneers turn product signals into revenue","_rawExcerpt":[{"_key":"7c8c3522b425","_type":"block","children":[{"_key":"d169abe6826a","_type":"span","marks":[],"text":"See how PLS pioneers like Zapier, Notion, and Semgrep use Common Room to fuel revenue growth with product signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"pls-pioneers-product-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43e4a9af3cf3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55e2cc41-f945-51ab-aeef-c21cc0c02ab7","_id":"f0154012-9c4c-4a23-8d41-b4e503549f29","publishedAt":"2024-11-11T13:22:49.140Z","_createdAt":"2024-11-08T19:36:50Z","_updatedAt":"2025-01-13T21:01:46Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-639cd3148f6680aefb2a4a054e08b9a565d23ef9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Embrace change in modern go-to-market\""},"title":"AI assistance, attribution traps, and more with Alton Wells","_rawExcerpt":[{"_key":"4123c394bd3a","_type":"block","children":[{"_key":"97befa294383","_type":"span","marks":[],"text":"Put modern go-to-market tech to work with Alton Wells, Director of Growth & Marketing Operations at Sigma Computing."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"alton-wells-ai-assistance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/vRPapRsnLv8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"69910a3e1b89","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-52584c95-9d61-5057-9237-51a0e77dc455","_id":"4581cfe3-bd40-43de-90a0-7b12a9dd3ff9","publishedAt":"2024-11-05T17:24:16.055Z","_createdAt":"2024-11-05T17:17:17Z","_updatedAt":"2024-11-05T17:57:41Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2658266434885518f021b889759466c4384fbb84-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How COSS leaders turn open-source signals into revenue\""},"title":"How COSS leaders turn open-source signals into revenue","_rawExcerpt":[{"_key":"6662b7c28fd0","_type":"block","children":[{"_key":"35b4e77ff5a1","_type":"span","marks":[],"text":"See how COSS leaders like Temporal, Apollo GraphQL, and Pulumi use Common Room to fuel revenue growth with open-source signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"coss-leaders-open-source-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"296871fd5f26","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51954507-f83c-55d9-a5bb-e7933f83bc8d","_id":"5c42151b-681f-40b3-b095-a604a87b836a","publishedAt":"2024-10-31T13:22:51.765Z","_createdAt":"2024-10-29T18:32:50Z","_updatedAt":"2024-10-31T16:39:00Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c78b45c78ff5ae86b19bce9c23e7737b3bcf9f0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Never miss an open-source signal with GitHub listening\""},"title":"Never miss an open-source signal with GitHub listening","_rawExcerpt":[{"_key":"1805d8914032","_type":"block","children":[{"_key":"c8aca2d7bf60","_type":"span","marks":[],"text":"See how Common Room's self-serve GitHub listening can help go-to-market teams get full visibility into open-source ecosystems."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"github-listening"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"95625c4fbdea","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-004c16ff-3d70-5441-8946-c2981b52f2c6","_id":"832ee8ab-f5cc-4ef6-84d1-8ceeeeba4fb7","publishedAt":"2024-10-28T12:51:24.141Z","_createdAt":"2024-10-24T13:19:55Z","_updatedAt":"2024-10-28T13:10:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a10a55c1342598baee3b494d44acc33b84032e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love\""},"title":"How top SaaS companies build sales prospecting lists reps (and revenue leaders) love","_rawExcerpt":[{"_key":"575d19d639ae","_type":"block","children":[{"_key":"c94cf98fed42","_type":"span","marks":[],"text":"See how top SaaS companies like Apollo GraphQL, Zapier, and Notion use Common Room to build better prospecting lists."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"saas-companies-sales-prospecting-lists"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"3fe7649789cb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-eef7bc79-d545-53bc-baf5-c13d8c6d3f7b","_id":"c3d4138f-c59e-48fb-9be1-e79060c71db1","publishedAt":"2024-10-21T13:12:09.185Z","_createdAt":"2024-10-18T15:03:58Z","_updatedAt":"2025-01-13T21:04:23Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cc7bb853f4f007b3462a8c3c279c119311970982-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mastering the puzzle of the complex deal\""},"title":"Account planning, inbox zero, and more with Eleanor Dorfman","_rawExcerpt":[{"_key":"ef29b4df2e70","_type":"block","children":[{"_key":"1b52ecd17c0b","_type":"span","marks":[],"text":"Hear tales of conquering complex deals with Eleanor Dorfman, Head of Sales at Retool."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"eleanor-dorfman-account-planning"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YxDJfQmNfcY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3c38b9c2bec6","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-11c54df2-f200-5d17-b06c-43f1e7e2678d","_id":"02d1ddbc-ac70-4488-bdf5-54a6e446d981","publishedAt":"2024-10-14T13:00:00.000Z","_createdAt":"2024-10-14T16:11:20Z","_updatedAt":"2024-10-24T00:22:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-892b0b82605127c09c49c80427e27abb0649d3bd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we deanonymize website activity to book more meetings\""},"title":"Plays that pay: how we deanonymize website activity to book more meetings","_rawExcerpt":[{"_key":"47c60e069075","_type":"block","children":[{"_key":"8d538bd37ab2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn deanonymized website visits into sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"deanonymize-website-activity-to-book-more-meetings"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/EoKJXfUeyjI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"51a68beff9ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-cff7c91d353c1bccc01a4ca307c54395c556adfb-800x800-png"}},"name":"Florin Tatulea","title":"Head of Sales Development"}}],"companies":[]},{"_type":"post","id":"-29ca4d3d-b12f-5831-9116-49491aac414e","_id":"c2422080-c418-4029-a8b4-2216b14ed090","publishedAt":"2024-10-14T13:08:02.185Z","_createdAt":"2024-10-10T18:55:22Z","_updatedAt":"2025-01-13T21:03:55Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ccb19dd1c3287ce08764b6d4614496e81b1343e4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Future-proof your sales career\""},"title":"Exec cold calls, business acumen, and more with Michael Sharp","_rawExcerpt":[{"_key":"ca24892415c9","_type":"block","children":[{"_key":"7148273d05e2","_type":"span","marks":[],"text":"Sharpen your sales skills with Michael Sharp, Senior Vice President of Commercial Sales at Pluralsight."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"michael-sharp-exec-cold-calls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/3iiU3UsORq4","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0e0e78f7b767","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9dc87e12-3cf7-5972-bbbb-23468dddcba0","_id":"f261f17f-81eb-4cba-a45f-2d06dc9c5010","publishedAt":"2024-10-10T12:56:36.485Z","_createdAt":"2024-10-09T16:48:03Z","_updatedAt":"2025-01-13T21:03:17Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a44f19e32b89514bac9bc0593d99d33a2bd4297c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Scaling revenue: from PMF to IPO\""},"title":"GTM alignment, customer context, and more with Heath Barnett","_rawExcerpt":[{"_key":"394f81fecc7e","_type":"block","children":[{"_key":"ad2a48cf9247","_type":"span","marks":[],"text":"Craft a holistic go-to-market strategy with Heath Barnett, Vice President of Revenue at Mixmax."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"heath-barnett-gtm-alignment"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QSytp_2kOmE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"0300a303f1d2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aab2a963-0c61-5066-9134-024bc1975149","_id":"5ebee77b-8e0a-446e-bc84-085b9896120c","publishedAt":"2024-10-07T12:55:56.072Z","_createdAt":"2024-10-04T14:11:03Z","_updatedAt":"2024-10-28T13:13:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04658e8c6227fc02025a52ec6e1aa8192e07cf31-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to stack buying signals\""},"title":"Stack buying signals (Signal school: part 3)","_rawExcerpt":[{"_key":"9d0b56f66c34","_type":"block","children":[{"_key":"ba28e277a780","_type":"span","marks":[],"text":"Learn how to stack buying signals to power your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"stack-buying-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/ZtiE2zZ5zOo","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"c39212b52a8d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-54737fe7-2953-5a8c-8e32-07c9010b7b19","_id":"4bdef53b-a7c8-4334-be2a-69e152629de4","publishedAt":"2024-10-03T12:45:19.131Z","_createdAt":"2024-10-02T15:17:41Z","_updatedAt":"2024-10-03T14:46:17Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-471fe5612c90f4dc1da16eb172213f9340ae5742-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you\""},"title":"Fit-first or signal-first: Prospector lets you choose the prospecting workflow that works for you","_rawExcerpt":[{"_key":"d52568d1b272","_type":"block","children":[{"_key":"54195cd6f98c","_type":"span","marks":[],"text":"See how Common Room's Prospector feature can help go-to-market teams find the right buyers and follow up fast based on fit or signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"fit-first-or-signal-first-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8968dc91f861","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-61159c03-8613-5400-bee2-0eb4c4a0f8ff","_id":"cd7c2be0-dcf9-4de6-838f-0c7fc054a674","publishedAt":"2024-09-30T12:48:21.997Z","_createdAt":"2024-09-27T16:51:21Z","_updatedAt":"2025-01-13T21:02:45Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3cc5d590c6fd7d4c34464f7eba6b26395cfa9d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Human-centric prospecting in the AI age\""},"title":"Revtech, signal tracking, and more with Sean Gentry","_rawExcerpt":[{"_key":"6a2bbd2f0e09","_type":"block","children":[{"_key":"d411f47069be","_type":"span","marks":[],"text":"Be inspired to empower sales teams with Sean Gentry, Senior Manager of Corporate Sales at Webflow."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"sean-gentry-revtech"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/N4N8INKqZ0k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"7e866f4001ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-cf5f3320-2a39-5bd5-aefe-c5387e545937","_id":"a2466de1-c103-4a14-9807-4756d385ead6","publishedAt":"2024-09-23T13:01:14.479Z","_createdAt":"2024-09-20T17:39:24Z","_updatedAt":"2025-01-13T21:04:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"302f0235-6551-402b-9f05-d597bf8746a0","title":"GTM Mavericks (podcast feed)","titlePublic":"Go-to-market Mavericks","slug":{"current":"podcast"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fcd564ef05c4c34a5cc4e855e8b3d9d061f2650-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Leaning into omnichannel prospecting\""},"title":"Brand exposure, outbound best practices, and more with Melissa Adamo","_rawExcerpt":[{"_key":"f40d7857557b","_type":"block","children":[{"_key":"2111d1ea7c60","_type":"span","marks":[],"text":"Explore omnichannel outbound with Melissa Adamo, Director of Sales Development at Seismic."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"melissa-adamo-brand-exposure"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/O12AVB8nGog","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"9baa85479f6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da4203c0-7f16-5b52-acaa-47b6f3c5f0d6","_id":"2a70162f-f4e9-421a-973b-d9c6401d3b49","publishedAt":"2024-09-24T13:01:49.731Z","_createdAt":"2024-09-19T18:59:59Z","_updatedAt":"2024-10-28T13:13:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5f013e4bda2ac89d1efa0f9304128c027ccf426d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to run signal-based sales plays\""},"title":"Run signal-based sales plays (Signal school: part 2)","_rawExcerpt":[{"_key":"13c98a2dc26c","_type":"block","children":[{"_key":"3a5abbbf5fae","_type":"span","marks":[],"text":"Learn how to run signal-based sales plays as part of your go-to-market motion."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"run-signal-based-sales-plays"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/LKW2pRCB10k","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1092b0a53dfe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-8fccb9a5-f345-58a1-a7f0-42390ecb5a10","_id":"c5801412-5760-4947-abfe-df4d1d9a3c62","publishedAt":"2024-09-16T15:21:30.820Z","_createdAt":"2024-09-16T15:14:27Z","_updatedAt":"2024-09-19T23:52:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3429092a4b899c33eecdd5459a51c3d6b20d35db-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Saad Khan on modern sales, signal stacking, and more\""},"title":"Post-mortem: Saad Khan on modern sales, signal stacking, and more","_rawExcerpt":[{"_key":"973bed9aba46","_type":"block","children":[{"_key":"1f8f5baa81ab","_type":"span","marks":[],"text":"Learn more about signal-based sales with Saad Khan, Director of Sales and Business Development at Aligned."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"saad-khan-modern-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/dWjfT7VHKSE","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"883cfcb8a6fd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-de102e2c-63a1-5973-93d5-73d948466aa8","_id":"49ce104b-8acc-4933-95f8-87d23b7167c2","publishedAt":"2024-09-12T13:02:13.882Z","_createdAt":"2024-09-11T15:49:11Z","_updatedAt":"2024-09-12T17:11:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-50962f4232a4877f79592c20bda7767b115b2637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Action Partners Program\""},"title":"Better together: announcing the Common Room Action Partners Program","_rawExcerpt":[{"_key":"58fe4d1af8f9","_type":"block","children":[{"_key":"9b2043d1ca39","_type":"span","marks":[],"text":"See how Common Room's Action Partners Program can help you take action and automate outreach in the way that best suits your go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"action-partners-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c217f4cc36d4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-cfb45724-a4cd-516d-b15c-4b0ef038e3a7","_id":"2420d3e0-a912-4531-9a0f-0ac39b59468c","publishedAt":"2024-09-10T12:47:26.926Z","_createdAt":"2024-09-06T14:57:02Z","_updatedAt":"2024-09-13T16:19:27Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bdeb1f97950d5a97912cf9e95a3ede3598a2e8c7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"AI that meets you where you are: RoomieAI is your end-to-end copilot or full autopilot for pipe gen\""},"title":"AI that meets you where you are: RoomieAI™ is your end-to-end copilot and full autopilot for pipe gen","_rawExcerpt":[{"_key":"e0332564ef89","_type":"block","children":[{"_key":"2b2e08f2412a0","_type":"span","marks":[],"text":"See how Common Room's AI copilot or autopilot can help go-to-market teams power pipeline generation, from prospecting to personalization to engagement."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"roomieai-for-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ddacd88b2861","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}},{"_key":"d0e57d0d4de2","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c34818c2-f51d-535c-8316-1719e196d87b","_id":"0e432bfc-7ad1-4eeb-bb15-542e7e3bcb0d","publishedAt":"2024-08-28T19:31:00.000Z","_createdAt":"2024-08-27T19:21:13Z","_updatedAt":"2024-12-05T14:44:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1e50e4b908ffbd5122a5d78490610911cfdd561-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we use LinkedIn ads to power pipe gen\""},"title":"Plays that pay: how we use LinkedIn ads to power pipe gen","_rawExcerpt":[{"_key":"29eae81281dc","_type":"block","children":[{"_key":"143e59f38c2e","_type":"span","marks":[],"text":"See the plays Common Room uses to turn LinkedIn ads into meetings booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"use-linkedin-ads-to-power-pipe-gen"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c62a2c8c6126","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-35f23060-fb92-5bea-8720-350505631409","_id":"e40c4950-40e1-4e1a-99e3-389ee1ee15dc","publishedAt":"2024-08-14T13:10:00.000Z","_createdAt":"2024-08-08T13:11:59Z","_updatedAt":"2024-09-06T18:00:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fa5217c53295448218fc2b31c28d38d1be0dab78-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing calculated fields: Prioritize outbound by aggregating signals\""},"title":"Prospect with priority: a new way to stack rank your signals","_rawExcerpt":[{"_key":"8bd046efe021","_type":"block","children":[{"_key":"bce1f57825c4","_type":"span","marks":[],"text":"See how Common Room's calculated fields can help go-to-market teams auto-aggregate key buying signals and drill down into who or what is behind them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"calculated-fields"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b21fef0dc983","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"bd692e98a320","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2df6c6cb-eccd-59e6-83cb-5d4610346f2d","_id":"00abe4cc-3db8-4613-9688-ccac4a5cc00d","publishedAt":"2024-08-06T13:44:18.745Z","_createdAt":"2024-08-06T13:45:10Z","_updatedAt":"2024-12-05T14:44:03Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5e41973c2a2c44cebd78e2cf613afb64be1c481a-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Plays that pay: how we turn LinkedIn signals into pipeline\""},"title":"Plays that pay: how we turn LinkedIn signals into pipeline","_rawExcerpt":[{"_key":"4ea30ceaba09","_type":"block","children":[{"_key":"3152ff1150b2","_type":"span","marks":[],"text":"See the plays Common Room uses to turn engagements on LinkedIn into quality sales pipeline."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"turn-linkedin-signals-into-pipeline"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"5d9143ceab44","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-f82be4e0-ea2f-5005-9d9e-203361cfeef2","_id":"1a22729a-ebb9-4079-9bdb-4ed6ae08bc91","publishedAt":"2024-07-29T12:47:23.366Z","_createdAt":"2024-07-26T20:00:51Z","_updatedAt":"2024-10-28T13:13:12Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"7b19419f-ecdd-4f5e-b2d5-840b290fc4ee","title":"Common Room 101 Series","titlePublic":"Common Room 101","slug":{"current":"series/101"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-39c1d241b2fb30e816096e12a179c60da1582fac-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Signal school: how to select the right buying signals\""},"title":"Select the right buying signals (Signal school: part 1)","_rawExcerpt":[{"_key":"37dcf855501f","_type":"block","children":[{"_key":"4d7fbb3f26c3","_type":"span","marks":[],"text":"Learn how to select the right buying signals for your signal-based go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"select-the-right-buying-signals"},"isFeatured":true,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/DGlZMPe3RZU","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"1fdb61136450","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-58151b49-edce-5065-9d4e-5131cb73a522","_id":"8d5e4f4e-1d43-4505-906e-8862ff6cf476","publishedAt":"2024-07-25T13:08:14.031Z","_createdAt":"2024-07-24T19:45:33Z","_updatedAt":"2024-09-06T17:58:00Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-fdcc8ad6bba8c63a9becde667d93c0c399639632-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put signal-based prospecting on autopilot\""},"title":"Put signal-based prospecting on autopilot","_rawExcerpt":[{"_key":"94773c74f892","_type":"block","children":[{"_key":"8f9e124184cb","_type":"span","marks":[],"text":"See how Common Room's Prospector can help go-to-market teams identify and action on ideal prospects at any account automatically."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"automated-signal-based-prospecting"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"27db977dbb02","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a8c92b27-4829-5a8d-a3aa-5cdbc99ba23c","_id":"5c197836-1b25-412b-8778-54ce2eb322b7","publishedAt":"2024-07-15T12:48:09.864Z","_createdAt":"2024-07-11T00:26:07Z","_updatedAt":"2024-09-13T15:58:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3f14c1ad4349cc9fb968e34874c526686ce467d2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more\""},"title":"Post-mortem: Matt Volm on RevOps myths, strategic simplicity, and more","_rawExcerpt":[{"_key":"2b7082c3eaca","_type":"block","children":[{"_key":"fa215216558d","_type":"span","marks":[],"text":"Dig into the realities of revenue operations with Matt Volm, cofounder and CEO at RevOps Co-op."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"matt-volm-revops-myths"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cFw2HPodXMI","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"79eb00c197c3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-895071e9-6994-5841-aa0a-e4fce7e948a1","_id":"76fbd7da-63ff-43c3-a271-401dee460300","publishedAt":"2024-07-02T12:37:50.643Z","_createdAt":"2024-07-01T00:14:19Z","_updatedAt":"2024-12-05T14:23:08Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"cf0833aa-968f-42fc-8d18-60e4034fbccc","title":"Social prospecting/selling","titlePublic":"Social selling","slug":{"current":"social-prospecting"},"status":"published"},{"_id":"cac3dd91-c801-4546-b285-7135b1b20f42","title":"LinkedIn prospecting","titlePublic":null,"slug":{"current":"linkedin-prospecting"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5096f113fdc5488eb9d1e53348c1ec9363146744-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Prospect from any LinkedIn post with our new Chrome extension\""},"title":"Prospect from any LinkedIn post with our new Chrome extension","_rawExcerpt":[{"_key":"63d63674790d","_type":"block","children":[{"_key":"e7a6d43e4c81","_type":"span","marks":[],"text":"See how Common Room's Chrome Extension for LinkedIn can help go-to-market teams capture, enrich, and action on all public LinkedIn signals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"chrome-extension-capture-any-linkedin-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e6aa7cfb2903","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-a02700d3-4d0a-5a2f-a33d-ac6fc220f9f3","_id":"c21cba68-a976-4e2c-b7c9-5b7d0f31d018","publishedAt":"2024-06-25T13:03:08.894Z","_createdAt":"2024-06-20T13:41:08Z","_updatedAt":"2024-07-11T15:00:06Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9a04b1077049ebf172852b0bd04b436a581669c4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more\""},"title":"Post-mortem: Mark Kosoglow on AI SDRs, rep creativity, and more","_rawExcerpt":[{"_key":"8b5016e77d85","_type":"block","children":[{"_key":"6939941cbc0a0","_type":"span","marks":[],"text":"Dive deep into AI-powered outbound with Mark Kosoglow, Chief Revenue Officer at Catalyst and former Senior Vice President of Global Sales at Outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"mark-kosoglow-ai-sdrs"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1qUwi4aGn8o","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"76bef8c58d4d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bbe01d21-0606-53cc-b387-e19530e67201","_id":"d1a2d865-9d7e-4e08-bf09-cf0e6139dd00","publishedAt":"2024-06-17T13:00:35.738Z","_createdAt":"2024-06-14T13:43:05Z","_updatedAt":"2024-09-24T00:14:59Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4aba47475e2fcd9ae88bf6c5182679c57f2c418d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"From data to deals: top takeaways from Rosalyn Santa Elena\""},"title":"From data to deals: top takeaways from Rosalyn Santa Elena","_rawExcerpt":[{"_key":"bdefeac531e2","_type":"block","children":[{"_key":"2fe398c39581","_type":"span","marks":[],"text":"Learn how Rosalyn Santa Elena, founder and CRO at The RevOps Collective, approaches data-driven sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"from-data-to-deals-rosalyn-santa-elena"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/QTEpyIxaEa8","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5a7f52438f44dfdbe9976176940a737f04f6132c-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"2ad9c8f502e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-aa621c5d-cc97-538d-9922-6f75e1c922ee","_id":"9a8228e9-44ba-4411-b5a7-331334b35972","publishedAt":"2024-06-13T14:50:45.264Z","_createdAt":"2024-06-10T17:57:15Z","_updatedAt":"2024-09-13T16:19:45Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ec943145d54c84af7da12d4318004d6624ccbc57-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing RoomieAI™: Generate more pipeline with generative AI\""},"title":"Introducing RoomieAI™: Generate more pipeline with generative AI","_rawExcerpt":[{"_key":"19b47e81ab1f","_type":"block","children":[{"_key":"3165798d6d620","_type":"span","marks":[],"text":"See how RoomieAI™—Common Room's suite of AI-powered tools—can help go-to-market teams work faster, smarter, and easier, from signal captured to meeting booked."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"roomieai-gtm-ai-copilot"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fa20a45b361d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-ade4580d-a65a-53b8-ab68-92b54cf4a767","_id":"111f31c3-6ba9-4637-b3ce-e912f5f5e9e9","publishedAt":"2024-05-30T12:46:17.435Z","_createdAt":"2024-05-29T01:21:52Z","_updatedAt":"2024-11-21T20:27:58Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"86295d83-bb9a-493a-b0e0-77a9400b451b","title":"Web visitor tracking","titlePublic":null,"slug":{"current":"website-visitor-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-ae5514b7106bf153cf90227743e2c8d59f284aaf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn anonymous visits into real revenue\""},"title":"Deanonymize your website traffic at the person and account level","_rawExcerpt":[{"_key":"619b1a67cb43","_type":"block","children":[{"_key":"2c47c5058635","_type":"span","marks":[],"text":"Check out how Common Room's website visitor tracking can help go-to-market teams deanonymize website activity at both the person and account level."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"website-visitor-identification"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2fa09830b520","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"38effae6386b","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-96b54d70-82b5-5b69-a657-f4ab0249ed9a","_id":"844740ad-d216-4857-947b-dafdc016ddf6","publishedAt":"2024-05-23T12:47:10.532Z","_createdAt":"2024-05-22T22:52:23Z","_updatedAt":"2024-09-06T17:49:46Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6af431f4f6d1926acdf965d13a3d2d57177a18e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sync any buying signal to HubSpot or Salesforce\""},"title":"Automate any action from any signal in HubSpot and Salesforce","_rawExcerpt":[{"_key":"1f4b7407a1b4","_type":"block","children":[{"_key":"8e894946b98c","_type":"span","marks":[],"text":"Check out how Common Room can help go-to-market teams automate actions in HubSpot and Salesforce using any signal, attribute, or combination of the two."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"workflows-hubspot-salesforce"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"2bf701f194ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}},{"_key":"99903769d84a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-96009b0f-6a88-5ac9-a348-86dc6837fa6f","_id":"6d4e2a4c-2cd1-494e-9c46-129ced4fe95d","publishedAt":"2024-05-20T12:51:43.912Z","_createdAt":"2024-05-17T14:31:51Z","_updatedAt":"2024-09-24T00:21:19Z","categories":[{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-dae1f1ca52c8acd875ec30bcd2a2ab4e48be45eb-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The art and science of signal-based selling: top takeaways from Chris Walker\""},"title":"The art and science of signal-based selling: top takeaways from Chris Walker","_rawExcerpt":[{"_key":"745454075c41","_type":"block","children":[{"_key":"12f5b9ca24e2","_type":"span","marks":[],"text":"Learn how Chris Walker, founder and CEO at Passetto, optimizes signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"art-and-science-signal-based-selling-chris-walker-video"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FnPwRrmOlRA","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-834fd339e23077204bc155c424f2ae0fdf6e9e3e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"f6d03d30b710","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da19f70b-8764-52d5-aaf6-8ed94c4eb30d","_id":"b96a7cb5-969c-45c4-8772-a1d85e4045d3","publishedAt":"2024-05-21T12:46:22.918Z","_createdAt":"2024-05-16T12:24:12Z","_updatedAt":"2024-05-21T13:15:31Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f7ea1bd4db232d6a088bb1e9c2f9babc54eefe74-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Salesloft's AI-powered revenue orchestration meets Common Room's AI-powered customer intelligence\""},"title":"Salesloft’s AI-powered revenue orchestration meets Common Room’s AI-powered customer intelligence","_rawExcerpt":[{"_key":"8b571e8ebfc7","_type":"block","children":[{"_key":"bc0eecc0939a","_type":"span","marks":[],"text":"Check out how Common Room's Saleloft integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"salesloft-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a60fbed033df","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}},{"_key":"a091c077008c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-f1b4b681-6cf2-5b14-9938-36a334dd0710","_id":"7a38450d-7f98-40f9-b464-a18656000d7b","publishedAt":"2024-05-09T12:42:08.507Z","_createdAt":"2024-05-07T17:47:22Z","_updatedAt":"2024-09-06T17:46:43Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6ac0af007015c25b4d130bd4f3adaefefc0ab3f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"150M job listings and 8M news signals at your fingertips (and refreshed daily)\""},"title":"150M job listings and 8M news signals at your fingertips (and refreshed daily)","_rawExcerpt":[{"_key":"d088b4fbe6e5","_type":"block","children":[{"_key":"d70358a47a17","_type":"span","marks":[],"text":"Check out how Common Room's news and hiring signals can help go-to-market teams know when and why accounts move in-market."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"news-and-hiring-signals"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"43c6d7f4e071","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}},{"_key":"7f0be15487a1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5386f56b031fb324ad5e4bb89ad66975620c2fe7-512x512-png"}},"name":"Drew Leahy","title":"Product Marketing Manager"}}],"companies":[]},{"_type":"post","id":"-9503ee1e-19b5-5c10-8135-461503a2239f","_id":"afcbefa5-b967-45d4-af63-3f86075e2e38","publishedAt":"2024-05-07T12:45:36.799Z","_createdAt":"2024-05-02T16:35:46Z","_updatedAt":"2025-02-07T20:53:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-64d4dac2fad89693a63eb850a69b395aef94cede-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle\""},"title":"How to use signals to craft irresistible outbound: top takeaways from Jed Mahrle","_rawExcerpt":[{"_key":"ace36918f9fa","_type":"block","children":[{"_key":"132df85cdb6f","_type":"span","marks":[],"text":"Learn how Jed Mahrle, founder at Practical Prospecting, uses buying signals to elevate outbound strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"use-signals-to-craft-irresistible-outbound-jed-mahrle"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/cvh-IAuWUcw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e780e7c407b04ecdf708c8825200973bb40bc87a-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"7103fcb18afe","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e9f1f638-a716-5a89-b489-40c6fc72aa1b","_id":"85c601d2-11f0-4896-a0b6-5cc50ca57ea2","publishedAt":"2024-04-25T12:57:08.288Z","_createdAt":"2024-04-24T20:57:01Z","_updatedAt":"2024-09-06T17:43:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"47827825-0542-41ee-870a-538eb0be9798","title":"Job-change tracking","titlePublic":null,"slug":{"current":"job-change-tracking"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-55f907c30f8944ca9852a752707a7d0811bf2a0d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Turn new jobs into new logos with job-change tracking\""},"title":"Turn new jobs into new logos with job-change tracking","_rawExcerpt":[{"_key":"e45a5c7f16c3","_type":"block","children":[{"_key":"22161cb7c3c7","_type":"span","marks":[],"text":"Check out how Common Room's job-change tracking can help go-to-market teams drive revenue and boost retention."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"job-change-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b8cca4d445f9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-055c95f8-0f5d-5817-818f-6e4e076dde90","_id":"895eb827-1c00-42da-bf9e-0e21afff3f7f","publishedAt":"2024-04-22T13:04:41.443Z","_createdAt":"2024-04-18T15:21:02Z","_updatedAt":"2024-09-06T17:42:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0699f27ae0a9ed0960122f7b17194e04647dd154-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 signals to help you prioritize your PQLs\""},"title":"5 signals to help you prioritize your PQLs","_rawExcerpt":[{"_key":"2027ee4f2a07","_type":"block","children":[{"_key":"4d78f96e6998","_type":"span","marks":[],"text":"See five examples of signals you can use to prioritize product-qualified leads and learn how to get the full picture of every buyer."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"5-signals-to-help-you-prioritize-your-pqls"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"bb0b7ca100c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6b9c8566-5b37-5c60-82b6-e136c78e77bc","_id":"2d1843ef-5e98-46c9-951f-149c1c6cc7b5","publishedAt":"2024-04-16T12:39:54.305Z","_createdAt":"2024-04-12T19:26:07Z","_updatedAt":"2026-09-23T21:10:26Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-52156a7e7b102fc23e199f493c1c5ddc202ff951-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Better together: announcing the Common Room Signal Partners Program\""},"title":"Better together: announcing the Common Room Signal Partners Program","_rawExcerpt":[{"children":[{"marks":[],"text":"See how Common Room's Signal Partners Program—kicking off today with 16 signal providers—helps you go beyond the status quo and run GTM intelligently.","_key":"90b4b82575500","_type":"span"}],"_type":"block","style":"normal","_key":"65bca3c62184","markDefs":[]}],"readingTimeInMinutes":11,"slug":{"current":"signal-partner-program"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"212d469a7075","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-401e1e8b7d40d224f582081ee05ce088a620808e-500x500-png"}},"name":"Kevin White","title":"Head of Marketing"}}],"companies":[]},{"_type":"post","id":"-a4a94043-a219-5bd5-a560-7841ccef50f3","_id":"fd59e720-3f8b-4e62-91c4-c6239f100925","publishedAt":"2024-04-11T12:52:47.422Z","_createdAt":"2024-04-10T14:48:52Z","_updatedAt":"2024-12-05T14:24:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e5e629d40b6c7efc3bf07557d983bf2556dbe877-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market\""},"title":"Capture every signal, everywhere: introducing the new standard in intelligent go-to-market","_rawExcerpt":[{"_key":"67cde45b333c","_type":"block","children":[{"_key":"59e8c299f523","_type":"span","marks":[],"text":"See how Common Room's comprehensive signal capture helps you generate, unify, enrich, and take action on every first-, second-, and third-party signal."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"capture-every-signal-everywhere"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"389fa1c2c082","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-9b2ccac3-3813-5d32-8145-61fad4f96e9f","_id":"7993d953-5a8a-4aa0-8cde-6011a380a0de","publishedAt":"2024-04-09T12:37:23.203Z","_createdAt":"2024-04-08T18:36:28Z","_updatedAt":"2024-09-24T00:26:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-48f1cd7c1774899e8d46a6319c21144c12a609e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Beyond intent: top takeaways from Leslie Venetz\""},"title":"Beyond intent: top takeaways from Leslie Venetz","_rawExcerpt":[{"_key":"3e02d452f740","_type":"block","children":[{"_key":"988b4fdbcb16","_type":"span","marks":[],"text":"Learn how Leslie Venetz, founder at The Sales-Led GTM Agency, combines sales fundamentals with person-level signals to build outbound strategies."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"beyond-intent-leslie-venetz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/IuVbZ5FA2F0","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5a083901a315be26a7fad49f8bc11a8ebaafc4-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"910a5a6653f8","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c8463055-0411-593d-a1b6-2ac64ebc7e4b","_id":"9db1307a-921f-431f-9742-cdbc0c0845db","publishedAt":"2024-04-04T15:04:45.622Z","_createdAt":"2024-04-04T14:17:36Z","_updatedAt":"2024-09-13T16:09:48Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f793bc1f0bfcd955d790f6eecac1f647188bfa2d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Score leads and accounts using every signal\""},"title":"Score leads and accounts using every signal","_rawExcerpt":[{"_key":"498723bc3859","_type":"block","children":[{"_key":"ebdb83c877ed","_type":"span","marks":[],"text":"Check out how Common Room's signal-based lead and account scoring can help sales teams sell smarter."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"score-leads-and-accounts-using-every-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"42eb8c37b792","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-e1c91713ed19f0ca7a64d3b012d38334a0a769a1-800x800-png"}},"name":"Beau Scroggins","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-c19f8b81-a0de-5f0c-b911-903e6be12de6","_id":"9d42c05c-72b9-4314-ac5f-0f3a1e4de7e9","publishedAt":"2024-04-02T13:02:45.302Z","_createdAt":"2024-03-28T14:38:34Z","_updatedAt":"2026-09-24T18:55:18Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-873e5fffade219351c50c9e1b57eae97c02e78f0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to run a signal-based selling strategy\""},"title":"How to Run an Intent-Based Selling Strategy","_rawExcerpt":[{"_type":"block","style":"normal","_key":"meta-description","markDefs":[],"children":[{"_key":"meta-description-span","_type":"span","marks":[],"text":"Build a signal-based selling strategy that turns real buyer signals into prioritized outreach. See how to choose the right signals and scale what works."}]}],"readingTimeInMinutes":9,"slug":{"current":"how-to-run-a-signal-based-go-to-market-motion"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/x2xQ-awc2gY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-fdf8f755-163b-533f-ac2b-4cd2e6a53f15","_id":"1c1aacb4-6d79-43e2-afdb-5e8856b717a2","publishedAt":"2024-03-28T15:33:55.710Z","_createdAt":"2024-03-27T17:13:08Z","_updatedAt":"2026-09-24T18:54:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"b0283bcf-1949-4988-ba0e-b43175d42846","title":"Revenue operations (PERSONA)","titlePublic":"RevOps","slug":{"current":"revops"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7865b23b2fa4eaa54451fbc05259c110e4f0af8e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Common Room's Customer Intelligence Platform: Run go-to-market intelligently\""},"title":"Introducing Common Room's Customer Intelligence Platform: Run Go-to-Market Intelligently","_rawExcerpt":[{"children":[{"marks":[],"text":"Common Room's customer intelligence platform unifies every buyer signal into a person-first view of who's ready to buy. See how to run GTM intelligently.","_key":"meta-description-span","_type":"span"}],"_type":"block","style":"normal","_key":"meta-description","markDefs":[]}],"readingTimeInMinutes":12,"slug":{"current":"introducing-customer-intelligence-platform-run-go-to-market-intelligently"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fab7ed4f825f","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-00fc551b-3bca-55df-9e43-6c912694e834","_id":"3862934d-8565-41f4-b12b-e9893917ea37","publishedAt":"2024-03-18T12:48:23.143Z","_createdAt":"2024-03-14T18:10:37Z","_updatedAt":"2024-09-24T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e280b03144c04dc03bf6e42dbcab1e3408ad2d6-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Love at first sale: top takeaways from Anthony Natoli\""},"title":"Love at first sale: top takeaways from Anthony Natoli","_rawExcerpt":[{"_key":"ba1247ead339","_type":"block","children":[{"_key":"1f929598f50d","_type":"span","marks":[],"text":"Learn how Anthony Natoli, Senior Account Executive at LinkedIn, takes a person-first approach to signal-based selling."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"love-at-first-sale-anthony-natoli"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/lSpJLY-_lCk","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-abe917b3a52d7dbde946f30cd121043d4966a656-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"3855edae5fce","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f27e5cbe-7d18-5bc6-9ea2-440f0a402990","_id":"d5d7338f-3e81-47a3-ba74-35a33f5a7cc2","publishedAt":"2024-03-13T12:44:01.276Z","_createdAt":"2024-03-12T12:49:23Z","_updatedAt":"2024-03-13T13:12:47Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-04fdaf2383cd133714e78d8118bc18bafa520149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Deliver the right message at the right time with our Outreach integration\""},"title":"Deliver the right message at the right time with our Outreach integration","_rawExcerpt":[{"_key":"7a3dd19d2f2b","_type":"block","children":[{"_key":"d9a900a9f8fc","_type":"span","marks":[],"text":"Check out how Common Room's Outreach integration can help sales teams deliver better, higher-performing messaging quickly and scalably."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"deliver-the-right-message-at-the-right-time-outreach-integration"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"4ee5709f5f38","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-fd154280-4c9e-50dd-b421-b215014ba1c4","_id":"e06b5477-35cf-402d-86e3-ecdbec832319","publishedAt":"2024-03-11T18:27:00.000Z","_createdAt":"2024-03-07T19:27:26Z","_updatedAt":"2024-09-06T17:34:01Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-47a846dfb5fc1f477d06985aa93ff002882fd7d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG buying signals your sales team should be tracking\""},"title":"PLG buying signals your sales team should be tracking","_rawExcerpt":[{"_key":"9a183bda9486","_type":"block","children":[{"_key":"db859f7ce6c5","_type":"span","marks":[],"text":"See which PLG buying signals your sales team should be tracking and learn how to take action on them fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"plg-buying-signals-your-sales-team-should-be-tracking"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e219f4fff143","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-46a35d27-cc40-5e40-928d-5c9421ff7a01","_id":"d196729a-1b21-4053-b6e9-7b5f3e6330a7","publishedAt":"2024-03-04T13:45:41.875Z","_createdAt":"2024-03-01T16:28:36Z","_updatedAt":"2024-09-06T17:32:34Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f694e7e753ba83b853beeb3239a3f1039d8a329b-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Power your GTM strategies with viral content monitoring\""},"title":"Power your GTM strategies with viral content monitoring","_rawExcerpt":[{"_key":"004f82286390","_type":"block","children":[{"_key":"269c00bde036","_type":"span","marks":[],"text":"Check out how Common Room's viral content monitoring can help go-to-market teams stay a step ahead of hot trends and topics in their industries."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":3,"slug":{"current":"power-your-gtm-strategies-with-viral-content-monitoring"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"eb94c68cccc1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-349f933a6d4396014bf1a4c0b246bf642a71a124-513x513-jpg"}},"name":"DJ Park","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-bdaedfe4-61c7-592d-9c72-0183989cf966","_id":"7433fb28-eb21-4082-861d-73c4406e8eaf","publishedAt":"2024-02-26T16:06:44.664Z","_createdAt":"2024-02-23T16:57:55Z","_updatedAt":"2024-03-12T12:50:04Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-71062c6d8a35678d8de9b8d61ff4bc19a3fc3dbe-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Put your GTM plays on autopilot with intelligent automations\""},"title":"Put your GTM plays on autopilot with intelligent automations","_rawExcerpt":[{"_key":"7e6919c8052d","_type":"block","children":[{"_key":"0c3108c2aee70","_type":"span","marks":[],"text":"Check out how Common Room's new and improved workflow automations can help every go-to-market team execute on winning plays at scale."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"put-your-gtm-plays-on-autopilot-with-intelligent-automations"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b23e29027910","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.16911764705882332,"bottom":0.14460784313725483,"left":0.12745098039215663,"right":0.1568627450980392},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.48774509803921573,"y":0.49264705882352944,"height":0.6372549019607846,"width":0.5196078431372552},"asset":{"_id":"image-6931936de16d2e1785053ba6cde22b877e746dc5-434x434-png"}},"name":"Kevin Farina","title":"Product Manager"}}],"companies":[]},{"_type":"post","id":"-893b777b-611b-5ffd-863e-87c0c70d89e3","_id":"28db253e-a91c-4ba3-acc9-34763707aa32","publishedAt":"2024-02-26T13:49:25.180Z","_createdAt":"2024-02-22T15:43:33Z","_updatedAt":"2024-09-13T16:17:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"49eddb17-5958-48af-aa46-54b32e89c68a","title":"Personalization","titlePublic":null,"slug":{"current":"personalization"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a3d0a8092bddc0b10a8a7710e326ba23813ff7a0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 ways to boost your outreach response rates\""},"title":"5 ways to boost your outreach response rates","_rawExcerpt":[{"_key":"4ce3ab5088fd","_type":"block","children":[{"_key":"641c3ba661d7","_type":"span","marks":[],"text":"See five ways to increase buyer responses and learn how to uncover person-level insights."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"5-ways-to-boost-outreach-response-rates"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"34b2e78aa6ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3555f7cb-97cf-544a-877f-6e7413601217","_id":"fadb039a-d568-4fd5-ac32-954848bc01b3","publishedAt":"2024-02-13T15:41:29.778Z","_createdAt":"2024-02-09T01:21:26Z","_updatedAt":"2024-09-24T00:32:14Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8446becde7399910fedae0bcc754a027dfd36b2c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG playbooks to run in 2024: top takeaways from StackBlitz\""},"title":"PLG playbooks to run in 2024: top takeaways from StackBlitz","_rawExcerpt":[{"_key":"c058a6ce4f5b","_type":"block","children":[{"_key":"25c4bb71f618","_type":"span","marks":[],"text":"Learn how Peter Zawistowicz, Head of Marketing at StackBlitz, combines product-led growth and people power to drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"plg-playbooks-to-run-in-2024-stackblitz"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/srzFzVu5iNM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4dbf4cf85a71a835d55c95a506b7d23ce834ee64-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a7e13905dfe9","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9ba768e1-0e07-5a72-9c5b-e2a66d580f4c","_id":"91bc2a1f-7dad-4431-8784-e38f60b71928","publishedAt":"2024-02-12T15:39:08.426Z","_createdAt":"2024-02-09T01:09:25Z","_updatedAt":"2024-09-06T17:28:23Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1209fa412b72c42a61ecb67f61da6572103d1256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 buying signals you're probably missing out on\""},"title":"5 buying signals you’re probably missing out on","_rawExcerpt":[{"_key":"ff38eb76fdbc","_type":"block","children":[{"_key":"ebeb32993317","_type":"span","marks":[],"text":"See five examples of buying signals you may be missing out on and learn how to uncover every signal fast."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"5-buying-signals-youre-probably-missing-out-on"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0e9923b6568a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bde59311-51c6-5387-bd8f-100c00b46fd6","_id":"b0aeb034-fd1e-44c5-aa08-6ca260b725f6","publishedAt":"2024-02-08T13:39:15.593Z","_createdAt":"2024-02-06T18:18:08Z","_updatedAt":"2024-02-08T14:14:30Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winning modern buyers requires a person-first approach\""},"title":"Winning modern buyers requires a person-first approach","_rawExcerpt":[{"_key":"47f0033cefc3","_type":"block","children":[{"_key":"a70523c742a6","_type":"span","marks":[],"text":"See what it takes to create stronger connections and win more business in the era of person-first sales."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"winning-modern-buyers-requires-a-person-first-approach"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-143798895c2cdbbbe5ad9b34c8bf9d214d1529e9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c363436da6b0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-5b6518433c05066a03356019ef633b9b3c0c8632-512x512-png"}},"name":"Alex Weinstein","title":"Head of Sales"}}],"companies":[]},{"_type":"post","id":"-d232994b-034a-5414-97f4-ba56c9f532e8","_id":"4b303058-1575-4d43-a370-d07d470d0f09","publishedAt":"2024-02-07T13:45:44.727Z","_createdAt":"2024-02-05T14:15:01Z","_updatedAt":"2024-02-08T02:52:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Introducing Person360: Connect with the person behind the signal\""},"title":"Introducing Person360™: Connect with the person behind the signal","_rawExcerpt":[{"_key":"7c95bb599d9f","_type":"block","children":[{"_key":"b7004c2596b1","_type":"span","marks":[],"text":"See how Common Room's AI-powered identity resolution and enrichment engine—Person360™—helps you see every signal and connect with the real person behind it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"introducing-person360-connect-with-the-person-behind-the-signal"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9e5f2afa939189f0f64d16a2cdac63516e4aa4f9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"dd8611fe4377","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-c084a90c-9e66-55a0-be7d-325c99dda021","_id":"9dd1f8d3-eab0-4dde-a23b-bec77dad7a7a","publishedAt":"2024-01-31T13:39:35.728Z","_createdAt":"2024-01-24T16:12:26Z","_updatedAt":"2025-02-06T01:10:16Z","categories":[{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57af51dd6001362211cf81633b887a3cacd1c410-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Winter 2024 product roundup: what's new at Common Room\""},"title":"Winter 2024 product roundup: what's new at Common Room","_rawExcerpt":[{"_key":"42ce79f6c8a0","_type":"block","children":[{"_key":"e3c9b05d2f680","_type":"span","marks":[],"text":"Check out what's new at Common Room—including integrations with Outreach and Apollo, updates to our Prospector feature, and more."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"winter-2024-product-roundup"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6fe9145633d2aa8acbea2e985579c91f17232c98-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"14c7a7039ff1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-0f099b28-2c40-513a-bfec-f2b4218c3b23","_id":"9f59fd88-c0d0-4219-ad77-5f2f22881b1a","publishedAt":"2024-01-24T13:43:17.774Z","_createdAt":"2024-01-22T18:17:32Z","_updatedAt":"2024-01-24T13:53:34Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-66a2d402a92e7b2dd5a4a71b8aff79d59775159c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales productivity: 3 ways to boost team output\""},"title":"Sales productivity: 3 ways to boost team output","_rawExcerpt":[{"_key":"936b3bb8980e","_type":"block","children":[{"_key":"28a0bee11d93","_type":"span","marks":[],"text":"See what's dragging down sales productivity and learn how to boost your team output in three steps."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-productivity-boost-team-output"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5bde5761316d941424f1d05beed7229435eb46a2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"006cf12ab625","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-55d7dcb9-d15b-51c0-ae4f-85bcbc3185b2","_id":"846a2439-bc3b-4f6a-b4b5-a5f0d0a2be7e","publishedAt":"2024-01-11T18:17:00.000Z","_createdAt":"2024-01-02T18:18:30Z","_updatedAt":"2024-01-16T15:24:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c576fb5fffaefcfa3cf4c1b90c9dca04552c3418-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mend your multithreading strategy: 3 dos and don'ts for sales teams\""},"title":"Mend your multithreading strategy: 3 dos and don’ts for sales teams","_rawExcerpt":[{"_key":"7949ac9c8476","_type":"block","children":[{"_key":"d64907f59e45","_type":"span","marks":[],"text":"See why multithreading matters and learn how to improve your multithreading strategy with helpful dos and don'ts."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"multithreading-strategy-dos-and-donts-for-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-757b15962c6324483829ca3a5c6650da4d3ff454-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"65bd677fc9c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9312eaf1-b111-584a-8232-5c39990a84e7","_id":"818b5882-f910-4702-af67-be719fa6b9d6","publishedAt":"2024-01-02T13:43:40.350Z","_createdAt":"2023-12-27T21:46:27Z","_updatedAt":"2024-01-02T13:50:44Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-d637af3b9e0cd242a7c3395f24cd8d8b850704a4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"5 sales efficiency killers (and how to stop them)"},"title":"5 sales efficiency killers (and how to stop them)","_rawExcerpt":[{"_key":"66c22d2862a3","_type":"block","children":[{"_key":"ab9d607058930","_type":"span","marks":[],"text":"See which common sales efficiency killers are standing in your way and learn how to stop them."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"sales-efficiency-killers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-96bbd97c7b9005437f26317469cb9b0b9dc5c2c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"ad9fd214e472","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-ec257987-0757-53e8-b1c0-c847aafeb898","_id":"03ace90e-c2e9-4261-9e77-859f0c5752be","publishedAt":"2023-12-20T11:03:58.744Z","_createdAt":"2023-12-19T19:00:42Z","_updatedAt":"2023-12-20T11:13:35Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7ab9c1506eb264ef4491ab7b4b570ec84b33e478-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Lead prioritization (or a better way to separate the gold from the garbage)\""},"title":"Lead prioritization (or a better way to separate the gold from the garbage)","_rawExcerpt":[{"_key":"d5ec2a2f82af","_type":"block","children":[{"_key":"345aabc00387","_type":"span","marks":[],"text":"See what's missing from your lead prioritization process and learn how to zero in on the best opportunities faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"lead-prioritization"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e52397b8a2b97ce4f67a6036c624356c34abdb26-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"35b1dc482adc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d7e06360-799f-5cab-8dc3-622f05b26b24","_id":"80c8e33a-f220-4fe6-a2d3-7d575a52c8ff","publishedAt":"2023-12-18T14:00:47.157Z","_createdAt":"2023-12-14T15:07:39Z","_updatedAt":"2024-09-25T16:39:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-90f7a67720649403a0da81a9059ec4a299c800b9-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Don’t forget the people behind the product: PLG best practices from Coda\""},"title":"Don’t forget the people behind the product: PLG best practices from Coda","_rawExcerpt":[{"_key":"18b22f3d1975","_type":"block","children":[{"_key":"7859ae37e8da","_type":"span","marks":[],"text":"Learn how Carrie McMahon, Head of Scaled Business at Coda, crafts product-led motions that drive results."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"dont-forget-the-people-behind-the-product"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/1lm71JbFlgw","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-4ad2f5388f0199449e5840831380bda2975dc4b2-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"abf6dc0e2a5d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9d6a9790-b150-5874-9195-a019eafd2034","_id":"df270bab-38b0-44e9-a539-bfd1cd2dd63b","publishedAt":"2023-12-11T13:49:04.921Z","_createdAt":"2023-12-08T17:32:59Z","_updatedAt":"2023-12-11T14:14:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-bc80e78dda77fad4bc15c577c9d1f1c3b5190140-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales efficiency: a guide to fixing your formula\""},"title":"Sales efficiency: a guide to fixing your formula","_rawExcerpt":[{"_key":"bd0c9c17040a","_type":"block","children":[{"_key":"8ed766ba6acb","_type":"span","marks":[],"text":"See what's interfering with your sales efficiency and learn how to fix your formula."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"sales-efficiency-formula"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9cf3cd11e1aff8c29e49bf74db1149ca8964951c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"597585b002f3","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-53da2fe2-62d1-5cc1-a2e8-b8a76fab27ad","_id":"88064259-3244-4908-951f-f4ea8d13d653","publishedAt":"2023-12-06T13:45:15.776Z","_createdAt":"2023-12-01T19:38:04Z","_updatedAt":"2024-09-25T16:42:13Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-9103fbb67c73e166a86b66a243b47d772b94ef13-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"PLG is a data dance: product-led insights from SCS Cloud\""},"title":"PLG is a data dance: product-led insights from SCS Cloud","_rawExcerpt":[{"_key":"7a1e454fdd63","_type":"block","children":[{"_key":"f2cb9a48ac4b","_type":"span","marks":[],"text":"Learn how Drew Noel, Vice President of Revenue at SCS Cloud, maximizes the power of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"plg-is-a-data-dance"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/hfLTQuSKtoM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-886052b5af557cac3dbfd2dd1cca79a090d44845-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"c0e96d234fe1","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-5da246e4-0bd0-59eb-8e25-c7fd4abca18a","_id":"f31e650e-b204-431d-b217-89d3fd2e357f","publishedAt":"2023-12-04T14:08:50.491Z","_createdAt":"2023-12-01T19:03:51Z","_updatedAt":"2023-12-04T14:32:38Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8bc631cb154acf91232f99290dfbd1aa1ca27db4-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Outbound prospecting: the good, the bad, and the ugly\""},"title":"Outbound prospecting: the good, the bad, and the ugly","_rawExcerpt":[{"_key":"3372985af459","_type":"block","children":[{"_key":"ad09a7c5a836","_type":"span","marks":[],"text":"See why outbound prospecting is still crucial to revenue growth and learn how to separate the best outbound tactics from the rest."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"outbound-prospecting-good-bad-ugly"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-62f45ea4c5f6d4ef5de5d9be5fff008d358a2d97-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a53e792d7b5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-66721b10-0e25-568e-b75c-ebf7a719a173","_id":"a8ee104d-7bc1-4703-b3f8-64b8081992d9","publishedAt":"2023-11-27T13:43:47.013Z","_createdAt":"2023-11-22T15:00:45Z","_updatedAt":"2024-09-25T16:46:21Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1d145fe6aec01a13ef7b7ab2b6fcd9279e347faf-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Charting a new go-to-market course: upmarket intelligence from Lumen5\""},"title":"Charting a new go-to-market course: upmarket intelligence from Lumen5","_rawExcerpt":[{"_key":"bc6296441002","_type":"block","children":[{"_key":"515750356e40","_type":"span","marks":[],"text":"Learn how Pius Chan, Vice President of Revenue at Lumen5, unlocks enterprise sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":5,"slug":{"current":"charting-a-new-go-to-market-course"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/y7sV0g06Axs","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-bba3f7068182fe00729dca903cf0df8d2b5ae934-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"a8feb89e0923","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-c92d22a9-154c-543b-8722-bea2ce55a283","_id":"d969a4b7-7394-4566-8377-d9aee944d0b1","publishedAt":"2023-11-20T14:02:45.169Z","_createdAt":"2023-11-18T19:21:57Z","_updatedAt":"2024-09-05T19:38:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8620b65e0ef7213b61cecd161661807075debaa1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Product-led sales vs. enterprise sales: why you need the right data to move upmarket\""},"title":"Product-led sales vs. enterprise sales: why you need the right data to move upmarket","_rawExcerpt":[{"_key":"df9e1b586e70","_type":"block","children":[{"_key":"361792d15d89","_type":"span","marks":[],"text":"See why data is the difference between product-led sales vs. enterprise sales and how to make the move upmarket."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"product-led-sales-vs-enterprise-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6394857c4d912e5a7c953fe6f5eb9078e6476642-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"beb542c71b1c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-da5b81d9-5ed0-546e-ad0e-c78bc6489663","_id":"40b21e9b-f6ed-485c-ba9a-abfaa219cdbb","publishedAt":"2023-11-13T13:44:53.290Z","_createdAt":"2023-11-07T16:31:40Z","_updatedAt":"2024-09-05T19:37:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1962c8d50fdac5d31d31d97f9759f5a8992e5cf3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"The ROI of the dark funnel: what your hidden data is really worth\""},"title":"The ROI of the dark funnel: what your hidden data is really worth","_rawExcerpt":[{"_key":"d844fc4dd280","_type":"block","children":[{"_key":"d9df3207c51e","_type":"span","marks":[],"text":"See the real-world ROI of the dark funnel and learn how dark-funnel signals impact sales pipeline, deals won, and time to close."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"roi-of-the-dark-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8c0336535c71b39e3e56902268fd161df43be770-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d49ddf2a3c5f","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d10e7298-35d5-59dd-91ee-ae39d35b3e2c","_id":"10056194-282e-4f02-913e-d71ab53a1dc8","publishedAt":"2023-11-06T13:47:45.891Z","_createdAt":"2023-11-03T19:27:40Z","_updatedAt":"2024-09-25T16:49:37Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-79c2a7a9e575130d2383d224aca2a91be573b318-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Driving revenue from dark social\""},"title":"Don’t be afraid of the dark: dark social insights from Chili Piper","_rawExcerpt":[{"_key":"875c37b97c98","_type":"block","children":[{"_key":"a3a6676ce1c3","_type":"span","marks":[],"text":"Learn how Arthur Castillo measures and maximizes the business impact of dark social activity."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":4,"slug":{"current":"dont-be-afraid-of-the-dark-social"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/YBd_2DvjPOM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-d59ecd81cc2ca701190e4188150d9dd87a52c490-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"82724b32a142","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2ab33732-1f30-5db3-b694-134f3ba4fd65","_id":"14240ffa-24da-4b7c-a122-721db9194fb0","publishedAt":"2023-11-01T12:40:22.823Z","_createdAt":"2023-10-30T16:47:47Z","_updatedAt":"2024-09-05T19:33:50Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-515d1998218c0cc7dd870bcfaa306893b8e1da0e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Go beyond product-led sales: introducing a better way to do data-driven sales\""},"title":"Go beyond product-led sales: introducing a better way to do data-driven sales","_rawExcerpt":[{"_key":"3e54a5cd4a8e","_type":"block","children":[{"_key":"b54bbf122bfe","_type":"span","marks":[],"text":"See how Common Room's AI-powered sales solution helps you go beyond product-led sales to unlock the power of data-driven sales for your team."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"go-beyond-product-led-sales-do-data-driven-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0e60d5c0b755e64f428f93b103525cdf4ee2f74d-2880x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2880,"aspectRatio":2.2857142857142856}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"fe8a64d2e747","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-ba9c3df0cc7414017c9317cafa9a69752d1947c5-400x400-png"}},"name":"Bowen Pan","title":"VP of Product"}}],"companies":[]},{"_type":"post","id":"-af4f33c0-d9b9-50c5-88c9-7348ffe9e5d2","_id":"2fa75474-e474-4449-be9d-841248c7fe6c","publishedAt":"2023-10-26T12:43:38.519Z","_createdAt":"2023-10-25T20:12:07Z","_updatedAt":"2026-09-24T18:55:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"086bd107-8028-4911-8060-ba5a88f93d5a","title":"Product news","titlePublic":null,"slug":{"current":"product"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Yesterday, today, tomorrow: how Common Room powers the future of customer connection\""},"title":"How Common Room Powers the Future of Customer Connection","_rawExcerpt":[{"_type":"block","style":"normal","_key":"meta-description","markDefs":[],"children":[{"marks":[],"text":"Buyers hide most of the customer journey from your GTM team. See how Common Room turns identity, intent, and context into pipeline. Request a demo today.","_key":"meta-description-span","_type":"span"}]}],"readingTimeInMinutes":10,"slug":{"current":"how-common-room-powers-the-future-of-customer-connection"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-24e0d075b82a16d4b7702691ac600a9b7236c1f3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"052b200e057a","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.013333333333333334,"bottom":0.20333333333333325,"left":0.10333333333333328,"right":0.06000000000000005},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5266666666666666,"y":0.4016666666666667,"height":0.7766666666666668,"width":0.7533333333333334},"asset":{"_id":"image-eb1bb9fff12a9ffe44afb865a9e73af94e8051cc-300x300-jpg"}},"name":"Linda Lian","title":"CEO & Co-founder"}}],"companies":[]},{"_type":"post","id":"-b720abba-dafb-58eb-a655-369f32caf7f1","_id":"cb8ae22b-e87f-4ac5-83cd-ced349cec94b","publishedAt":"2023-10-24T12:44:58.692Z","_createdAt":"2023-10-23T16:26:02Z","_updatedAt":"2024-10-31T14:28:53Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c96b5c091ab30dc67d2893ba5b4de2deff81637-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"B2D: what sets the best business-to-developer strategies apart\""},"title":"B2D marketing and selling: the best business-to-developer strategies","_rawExcerpt":[{"_key":"02d3fa8ad679","_type":"block","children":[{"_key":"7289ad380cba","_type":"span","marks":[],"text":"See what separates the best B2D strategies from the rest and learn how to upgrade your business-to-developer sales motion."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"b2d-best-business-to-developer-strategies"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-60b434668ae3bbadb0737875a3bac97d817d46b8-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e79062799ff0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b38d0d3e-4e74-5a52-b8ed-0ef5a312dc48","_id":"7b212acc-16e6-47e5-8742-c929125609d8","publishedAt":"2023-10-23T19:20:00.000Z","_createdAt":"2023-10-22T19:21:06Z","_updatedAt":"2024-10-16T19:25:29Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Cracking the open-source sales code: tips from go-to-market leader Dan Miller\""},"title":"Cracking the open-source sales code: tips from go-to-market leader Dan Miller","_rawExcerpt":[{"_key":"7928eee36402","_type":"block","children":[{"_key":"4848d03c9473","_type":"span","marks":[],"text":"Learn how Loft Labs' Dan Miller empowers teams to find, nurture, and close open-source sales opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"cracking-the-open-source-sales-code"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b02fe42f72653331c4cd422467360abeaf0b9247-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"0bdc449b6d6a","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-8601386f-c286-55c9-af4a-5a8eacbe37ea","_id":"8d623e87-af91-4a97-b16e-2413845007cc","publishedAt":"2023-10-17T13:18:39.076Z","_createdAt":"2023-10-16T19:29:48Z","_updatedAt":"2024-10-16T19:27:50Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-11a33a870057258b811f0486220bcd7b35388069-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action\""},"title":"How dev-first companies tie top-of-funnel interest to bottom-of-funnel action","_rawExcerpt":[{"_key":"c470165d6d3d","_type":"block","children":[{"_key":"c08055265e18","_type":"span","marks":[],"text":"Find out how dev-first companies measure the impact of community and prove return on investment using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-dev-first-companies-tie-top-of-funnel-interest-to-bottom-of-funnel-action"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f4764a15b1872afb3095e1ab0dada6f96feca3ee-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c1c59cbfe80e","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-2eec4458-e742-5ccf-b42b-16b303e945b1","_id":"8ae59386-88ff-477f-a1fa-b82fdfcb9c51","publishedAt":"2023-10-10T12:46:44.777Z","_createdAt":"2023-10-09T16:39:20Z","_updatedAt":"2024-08-30T18:15:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-8a4aa6d1552093a6d893ba5a21707c31a6c0589e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to upgrade your product-led sales strategy\""},"title":"How to upgrade your product-led sales strategy","_rawExcerpt":[{"_key":"de7becf09ea0","_type":"block","children":[{"_key":"8d8235a28c69","_type":"span","marks":[],"text":"Explore the ins and outs of product-led sales strategy and how to optimize your approach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"product-led-sales-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3166bb73daffee54c415b870e36ba7f25f5cd2ae-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"7aad60610818","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-a02244e0-b875-5dbb-94db-1e92514efece","_id":"7ebb210f-80c4-4491-9d6b-2a2b53474d54","publishedAt":"2023-10-05T12:43:18.406Z","_createdAt":"2023-10-04T18:53:33Z","_updatedAt":"2024-08-30T18:13:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7614027eb08cabb4daf206cd836d1d19708348e3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Your sales team needs SQLs, not SQL\""},"title":"Your sales team needs SQLs, not SQL","_rawExcerpt":[{"_key":"6f3d686713ff","_type":"block","children":[{"_key":"0365ac650b2b","_type":"span","marks":[],"text":"See why technology is stopping sales teams from taking action and how to simplify go-to-market strategy."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"your-sales-team-needs-sqls-not-sql"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0eb8c308dfe93c748fb5d8c936caedba4373b122-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"010b17e390e0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3962d432-3883-50f9-a3ab-de5ff20e6e4e","_id":"4d89bb04-65f9-4f4f-a6d4-a2dfb86d00fa","publishedAt":"2023-10-02T17:05:21.062Z","_createdAt":"2023-10-02T16:42:42Z","_updatedAt":"2024-10-16T19:27:04Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"53a29634-8c1c-4cb3-9551-8715b5860a47","title":"B2D marketing","titlePublic":null,"slug":{"current":"b2d-marketing"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-563cec14e3fc2c8b5cfd7564211ffbde1eaefb88-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Selling to developers: how to bring devs to the buying table\""},"title":"Selling to developers: how to bring devs to the buying table","_rawExcerpt":[{"_key":"65428ec1b264","_type":"block","children":[{"_key":"a3f126463ef5","_type":"span","marks":[],"text":"Explore the inherent challenges of selling to developers and learn the dos and don'ts to close more deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"selling-to-developers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-36ef12ddbcd8f9f4f8b1ca8398e01e9b3b7aa6a5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"96cfeeafe2bd","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-3eb10f65-bd83-5f9c-8d01-6ebbc257ed06","_id":"6d2e1cee-f9d0-49f1-a3e9-e361f87a3cef","publishedAt":"2023-09-14T12:56:19.257Z","_createdAt":"2023-09-13T16:41:01Z","_updatedAt":"2024-08-30T17:19:12Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5686e74c4e94536305b1199510c00e2ff8f4f5d0-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your sales team hates your product-led growth strategy\""},"title":"Why your sales team hates your product-led growth strategy","_rawExcerpt":[{"_key":"c8cae3579178","_type":"block","children":[{"_key":"4e2857d688e8","_type":"span","marks":[],"text":"Learn why product-led growth is drowning sales teams in distractions and how to separate the signal from the noise."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-your-sales-team-hates-your-product-led-growth-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-06822f1540678573844a5b8ede7946b6087e860f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a8ba7dbcb810","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1cd43c2f-85ba-5fdf-873a-0330f3f8e14b","_id":"88fc6308-164b-44c4-82f3-ea3c3bd32c4d","publishedAt":"2023-09-12T15:55:26.381Z","_createdAt":"2023-09-12T15:30:57Z","_updatedAt":"2024-08-29T19:06:03Z","categories":[{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2bebbde7319c116fae9167d422bed5b1fefe75b2-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to solve the commercial open-source sales conundrum\""},"title":"How to solve the commercial open-source sales conundrum","_rawExcerpt":[{"_key":"ad813640aaa1","_type":"block","children":[{"_key":"a1d85d00393c","_type":"span","marks":[],"text":"See what's standing in the way of commercial open-source sales and how to turn obstacles into opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"commercial-open-source-software-sales-conundrum"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-142f35f6d38076152220a03cf64b41c2229b0917-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"b913761489c0","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-069429e0-8d2c-5906-8c10-36a85ca37e08","_id":"3e345503-823c-4558-b492-06d3e5f5d105","publishedAt":"2023-09-06T12:50:30.875Z","_createdAt":"2023-08-31T20:51:46Z","_updatedAt":"2024-08-29T19:05:43Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b1410b9e8231b7a0567b59fa736769b6d0dbe73-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why your dark funnel is only getting darker (and what to do about it)\""},"title":"Why your dark funnel is only getting darker (and what to do about it)","_rawExcerpt":[{"_key":"b3a5da3f4900","_type":"block","children":[{"_key":"c9f81e0548ab","_type":"span","marks":[],"text":"Learn why your dark funnel is about to get darker and what you can do to illuminate it."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"why-your-dark-funnel-is-only-getting-darker"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-57a6e9d302d9bb9147bd6244a70fb85419e4b569-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"84b1f434fd63","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-296afabe-ccdb-5b6c-8e6b-995fd8193f28","_id":"ce07f653-5871-4f85-b521-d62e40b1f1c4","publishedAt":"2023-08-31T12:41:08.686Z","_createdAt":"2023-08-30T17:15:49Z","_updatedAt":"2024-08-29T19:04:57Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"7662f4d2-9875-4dc5-be5e-91dd093375ae","title":"ABX / Account-Based","titlePublic":"Account-based","slug":{"current":"account-based-everything-category"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-72adce5c476019ed9350a2b5798078b07aad94c3-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to build a lead scoring model that actually works\""},"title":"How to build a lead scoring model that actually works","_rawExcerpt":[{"_key":"c18328786afa","_type":"block","children":[{"_key":"700ad74fb74c","_type":"span","marks":[],"text":"Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-to-build-a-lead-scoring-model-that-actually-works"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1dfb6ef2182e24b0f7cbd1dbfe0e5e7c42fa3cd-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"8fff3c54d422","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-a544bc0f3374dab32885a4b997b3e7f5a83797af-400x400-png"}},"name":"Matzen Shirley","title":"Head of Growth and Demand Gen"}}],"companies":[]},{"_type":"post","id":"-83c4f61e-aaa1-5416-949d-2e8045f3ac8e","_id":"5a8d8602-3464-4e4b-b973-24e6078f8e0b","publishedAt":"2023-08-21T12:44:18.353Z","_createdAt":"2023-08-18T13:19:01Z","_updatedAt":"2024-08-29T18:59:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c052f32b0bd244416953ded14e39fcf546fe7eb7-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Customer experience strategy: why it's broken and how to fix it\""},"title":"Customer experience strategy: why it's broken and how to fix it","_rawExcerpt":[{"_key":"7f5f5ed18a55","_type":"block","children":[{"_key":"332d15d7e8ba","_type":"span","marks":[],"text":"See what's standing in the way of customer experience strategy and how to wow your prospects and customers."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"customer-experience-strategy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-12c5da3e9d2c7c41791ee8698ce48f2526fd7d58-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e34fd13fd6b4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-7398158494de3e80c6e6ef8111527b795b22fdbd-714x714-jpg"}},"name":"Josh Grose","title":"Head of Growth"}}],"companies":[]},{"_type":"post","id":"-33b464b0-b758-5b66-a6cf-2c08013dc2da","_id":"7346e72b-9dd9-4af1-b8f7-b220f02c5e9c","publishedAt":"2023-08-16T12:40:30.243Z","_createdAt":"2023-08-14T17:08:24Z","_updatedAt":"2024-09-25T17:04:53Z","categories":[{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7da7ca0de6f5059d1775bf676b98e1e756eab07f-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Mapping the modern funnel\""},"title":"Long live the marketing funnel: customer journey mapping basics from MKT1","_rawExcerpt":[{"_key":"b50224602b12","_type":"block","children":[{"_key":"41d1b481a16a","_type":"span","marks":[],"text":"Learn how MKT1 approaches the marketing funnel and customer journey mapping to drive better business outcomes."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"long-live-the-marketing-funnel"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rqmsz6aKlcg","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-b405f8d497fbb4f6edd869f124a775ad398c9c79-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"1947ab6619ba","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-51ac57e6-d020-5887-b594-05e1666bcff8","_id":"c58dcecb-28ad-46cf-a9db-9199f625a649","publishedAt":"2023-08-08T19:20:00.000Z","_createdAt":"2023-08-07T19:20:50Z","_updatedAt":"2024-08-29T18:52:15Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-6f84d075e26114e7ea7a0d8ff3074fdfebda33c1-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Sales velocity strategies: 3 that work and 3 that don't\""},"title":"Sales velocity strategies: 3 that work and 3 that don't","_rawExcerpt":[{"_key":"1041e7a22c0c","_type":"block","children":[{"_key":"f1ef56f53e81","_type":"span","marks":[],"text":"Dive deep into sales velocity strategies and separate what works from what doesn't."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"sales-velocity-strategies-3-that-work-and-3-that-dont"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e546242c3ed6fb523751add5559aa4d62ca4032d-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1af7f8e8a4ff","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-e933a96c-5e9f-5f27-9a34-12db3e8b8f35","_id":"02ed5876-0ac0-4196-962e-e1a77ec75398","publishedAt":"2023-07-31T18:07:36.457Z","_createdAt":"2023-07-31T17:35:42Z","_updatedAt":"2024-09-25T17:06:47Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-78f24a6cba074b1feee493b6e8a32f47fc2e9137-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Putting the \"G\" in PLG\""},"title":"What the fastest-growing PLG companies have in common: patterns from Keyplay and PeerSignal","_rawExcerpt":[{"_key":"79d37726e0a4","_type":"block","children":[{"_key":"77a607177071","_type":"span","marks":[],"text":"Learn what research from Keyplay and PeerSignal says about the state of product-led growth."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"what-the-fastest-growing-plg-companies-have-in-common"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/c9aCAUG6N2M","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-5649110170e523308303c6250d9c820568bee5de-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"20674d17e035","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bfcadc33-43e8-57f3-a47b-ba38fd27afb1","_id":"dcd0a24e-afaa-4462-8701-83fac0d3cb21","publishedAt":"2023-07-25T11:45:00.000Z","_createdAt":"2023-07-25T11:46:26Z","_updatedAt":"2024-09-12T19:18:59Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-53192ef0d39daaad1e62640bcb1e58732b02d433-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Buyer intent: a guide to what you're missing\""},"title":"Buyer intent data: a guide to finding the right data","_rawExcerpt":[{"_key":"04f066a2a214","_type":"block","children":[{"_key":"1101fc0901e60","_type":"span","marks":[],"text":"Learn the ins and outs of buyer intent—and why some intent signals are better than others."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":9,"slug":{"current":"buyer-intent-a-guide-to-what-youre-missing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-3d5c2875b68a94dae88b7c40388bf3f9a8f9a256-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"c90552eee7c4","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-6bc0b289-be5a-5aa6-a3b4-765ec045ffc0","_id":"16faac23-ac81-474d-80ee-1bb704ee0088","publishedAt":"2023-07-14T15:05:52.236Z","_createdAt":"2023-07-13T20:02:40Z","_updatedAt":"2024-08-29T18:43:56Z","categories":[{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-0f9c28fd2bba1e157bcc2aa7e2e08c5102242a5e-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Community plus sales, not community vs. sales: How we work together at Common Room\""},"title":"Community plus sales, not community vs. sales: How we work together at Common Room","_rawExcerpt":[{"_key":"411abc391377","_type":"block","children":[{"_key":"266c405520cc","_type":"span","marks":[],"text":"See how we view the partnership between community and sales at Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":14,"slug":{"current":"community-plus-sales-not-community-vs-sales"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-924a1a90788633941c24a1e5097e9642913708d5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d8b2494df2b3","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0.17615176151761522,"bottom":0.12737127371273715,"left":0.23035230352303526,"right":0.07046070460704612},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5799457994579946,"y":0.5135501355013551,"height":0.6747967479674797,"width":0.6991869918699186},"asset":{"_id":"image-4989efae597d498903a89646d2b9a593ab4fc063-400x400-jpg"}},"name":"Rebecca Marshburn","title":"Community"}}],"companies":[]},{"_type":"post","id":"-43e147cd-140d-5a71-8650-32c3715ec99a","_id":"c7ad7f6b-0517-429d-8e18-8e7333db863d","publishedAt":"2023-07-12T12:43:00.000Z","_createdAt":"2023-07-12T12:44:09Z","_updatedAt":"2024-09-25T17:08:24Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b1af1d0b05122b7b1cd2b0acb5798b954c553bad-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How to supercharge your sales funnel using Common Room\""},"title":"How to supercharge your sales funnel using Common Room","_rawExcerpt":[{"_key":"858b9e3b1b07","_type":"block","children":[{"_key":"aeab22368d67","_type":"span","marks":[],"text":"Learn how SDRs use Common Room to get better visibility into prospects and streamline outreach."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"how-to-supercharge-your-sales-funnel-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/FefgytJiJwM","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-8815a061ed08907550e944db6130a8df1bf2ce78-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"ab1383587c6d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-b7fba019-8e6a-5fa3-b2d6-d3a506d96ae7","_id":"446b59bf-269d-4c6a-ad6e-a404517b2859","publishedAt":"2023-07-07T00:26:00.000Z","_createdAt":"2023-07-06T00:26:43Z","_updatedAt":"2024-09-25T17:17:55Z","categories":[{"_id":"acebef1a-78bc-489a-b970-1760f1c33d34","title":"Developer relations 🥑 (PERSONA)","titlePublic":"DevRel","slug":{"current":"community/developer-relations"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"65e914c7-6b39-487c-88b7-ae1fddc13b29","title":"Open-source / COSS (PERSONA)","titlePublic":"Open-source","slug":{"current":"commercial-open-source-software"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2c2533ece2d5019a0af88fb12367bb157d0dadf2-3840x2160-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":2160,"width":3840,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Blog title card with title: \"How ClickHouse powers community and business performance using Common Room\""},"title":"How ClickHouse powers DevRel and business performance using Common Room","_rawExcerpt":[{"_key":"e0b7d42b3e33","_type":"block","children":[{"_key":"e04d83727d50","_type":"span","marks":[],"text":"Learn how ClickHouse delivers value to its community members and go-to-market teams in equal measure."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-clickhouse-powers-community-and-business-performance-using-common-room"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/qJtjs4MryHY","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-e9c1040e0b4611c731945faf12ba322363912975-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"b790e1965638","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-d658e05f-55d0-5f05-8752-b2da67397ec9","_id":"b21ffe4b-f48c-46d4-aa2d-0cba982d7b26","publishedAt":"2023-07-05T18:25:00.000Z","_createdAt":"2023-07-05T18:26:31Z","_updatedAt":"2024-08-21T18:10:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-35993597f76c27fdf256d6d623067b4efe3e5cde-1200x630-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":630,"width":1200,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed\""},"title":"Find, connect, convert: How Temporal used Common Room to build more pipeline at speed","_rawExcerpt":[{"_key":"660929156529","_type":"block","children":[{"_key":"6995458b18b1","_type":"span","marks":[],"text":"See how Temporal used Common Room to create more high-qualty sales pipeline faster."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"how-temporal-used-common-room-to-build-more-pipeline-at-speed"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/rJKmEXNiOeM?list=PLKDS0si7azFltoaNhBUQ3YvyhJHIy0KRr","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":null,"status":"published","authors":[{"_key":"3aa4059dc23d","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[{"_id":"f355843a-ea9f-40bd-8a54-1326c2606a4d","title":"Temporal","mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-09d0680c2af1278ede8dd4331e0d1bc1556cbb59-194x100-svg","altText":null,"extension":"svg","metadata":{"hasAlpha":true,"dimensions":{"height":100,"width":194,"aspectRatio":1.94}}}}}]},{"_type":"post","id":"-b4133f29-9386-557d-9559-d9048d0cf5ad","_id":"0ce34216-6539-418e-bb3e-924dd2ba892a","publishedAt":"2023-07-05T18:55:00.000Z","_createdAt":"2023-07-03T18:17:03Z","_updatedAt":"2024-08-21T18:11:51Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-34c351e9501b1ff5e2affab43ae8cc631d687c10-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams keep customer LTV growing and growing\""},"title":"How modern GTM teams keep customer LTV growing and growing","_rawExcerpt":[{"_key":"5b257cd521d4","_type":"block","children":[{"_key":"ed75c1fd09f3","_type":"span","marks":[],"text":"Find out how modern GTM teams increase customer lifetime value using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":10,"slug":{"current":"how-modern-gtm-teams-keep-customer-ltv-growing-and-growing"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-c1c281897a683725d045b3aab1642ff08d84e201-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"d56c605d061c","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-1abf09e6-efd4-5087-b81a-9282bf73c540","_id":"b77f120f-392c-4359-9b2d-ed46d34a1f84","publishedAt":"2023-06-21T21:11:00.000Z","_createdAt":"2023-06-15T21:12:01Z","_updatedAt":"2024-08-21T18:01:56Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-2140dee99b1fb8785ea13ad2bb6d403244cb98ce-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams work smarter (not harder) to hit their numbers"},"title":"How modern GTM teams work smarter (not harder) to hit their numbers","_rawExcerpt":[{"_key":"3943429b9d8e","_type":"block","children":[{"_key":"ea5cb184f97a","_type":"span","marks":[],"text":"Find out how modern GTM teams achieve sales efficiency using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"how-modern-gtm-teams-work-smarter-not-harder-to-hit-their-numbers"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-e8b67557112eddc86d90b88e982d7aa7f4ce9149-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"e2f0ffe1e8ad","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-bf8896ca-d877-5d7b-a7ae-20b28f31cd6e","_id":"83a2614c-1324-4d28-9aa7-6b3a1ad135a9","publishedAt":"2023-06-12T21:12:00.000Z","_createdAt":"2023-06-06T21:12:49Z","_updatedAt":"2024-08-21T17:59:08Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-be971602673478a345c01fc84565c65027b24240-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How modern GTM teams fuel pipeline growth and velocity\""},"title":"How modern GTM teams fuel pipeline growth and velocity","_rawExcerpt":[{"_key":"ef7dcdd6b467","_type":"block","children":[{"_key":"3617af999fa40","_type":"span","marks":[],"text":"Find out how modern GTM teams fuel pipeline growth and velocity using Common Room."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"fuel-pipeline-growth-and-velocity"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-7e42e73a47727c685284b9a98f2c5e8c6dcef8ba-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"a26beb11a6dc","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-f916ef1b-547d-566b-b465-bc645a5e6713","_id":"1f9c8da0-b9c8-40a9-acb4-faab9d3456e3","publishedAt":"2023-06-05T20:59:00.000Z","_createdAt":"2023-06-01T21:01:00Z","_updatedAt":"2024-08-21T17:56:10Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"2942ebd3-0be6-44cf-afe8-1ce09a18f2c8","title":"PLG / PLS (product-led)","titlePublic":"Product-led growth","slug":{"current":"product-led-growth"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-cb6447da6345f61797348fdccb8ba3100db8a910-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Why Gartner thinks you should take modern buying signals seriously\""},"title":"Why Gartner thinks you should take modern buying signals seriously","_rawExcerpt":[{"_key":"e3cf70aac6df","_type":"block","children":[{"_key":"9f6773507f30","_type":"span","marks":[],"text":"Learn why Gartner thinks you should start paying attention to intent, product, and community data."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":6,"slug":{"current":"why-gartner-thinks-you-should-take-modern-buying-signals-seriously"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-f72459dfdc1beef76dc8448d5e1bbaef13b95f8c-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"f7a0017bf0f5","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]},{"_type":"post","id":"-9d5971fb-0ba7-576e-8285-dac9e1aa76a3","_id":"b037320e-7425-4cd1-b803-b645226c871a","publishedAt":"2023-05-22T16:18:11.491Z","_createdAt":"2023-05-22T16:20:08Z","_updatedAt":"2024-08-21T17:41:32Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"ad197e85-9187-444e-b96d-727169fb27d4","title":"Dark-funnel","titlePublic":null,"slug":{"current":"dark-funnel"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-70eda3c7f758ada66e3ef4a78e03812eee973ac5-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"Making the dark funnel work for you\""},"title":"Making the dark funnel work for you","_rawExcerpt":[{"_key":"827e30d0aea8","_type":"block","children":[{"_key":"6482b0ef54c60","_type":"span","marks":[],"text":"Tips for identifying and engaging leads across channels that traditional sales funnel methods can’t track—also known as the “dark funnel.”"}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":8,"slug":{"current":"making-the-dark-funnel-work-for-you"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-5c25cdabd76b30952a7ee3cef868775cebe26dfc-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]},{"_type":"post","id":"-070ab95e-db28-55dc-af97-e0551fd0a925","_id":"689dd558-c267-49a5-828e-279307f26e3f","publishedAt":"2023-05-17T15:22:00.000Z","_createdAt":"2023-05-15T20:53:59Z","_updatedAt":"2024-09-25T18:21:28Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"067d08c2-833d-447f-8bed-e63211d3c644","title":"Sales teams (PERSONA)","titlePublic":"Sales","slug":{"current":"sales"},"status":"published"},{"_id":"0ca9a6b3-3e40-42ed-8e2b-3f798a365fb4","title":"Marketing teams (PERSONA)","titlePublic":"Marketing","slug":{"current":"marketing"},"status":"published"},{"_id":"83eadc53-9133-46a5-9be4-dce52fc1e2fb","title":"Community teams 🤹 (PERSONA)","titlePublic":"Community","slug":{"current":"community-teams"},"status":"published"},{"_id":"17e46daf-7cde-44a3-b8b3-7ffcf6c7b86b","title":"Podcast (all)","titlePublic":"Podcasts","slug":{"current":"podcast/all"},"status":"published"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-612947877de96875632584659c72bb2f6c63c715-2400x1260-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1260,"width":2400,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Blog title card with title: \"How Vercel and Lavender master the modern buyer’s journey with community\""},"title":"How Vercel and Lavender master the modern buyer’s journey with community","_rawExcerpt":[{"_key":"416b2ef8c471","_type":"block","children":[{"_key":"4ee8a353af2b0","_type":"span","marks":[],"text":"Learn how Vercel and Lavender use community to master the modern buyer's journey, from building high-quality pipeline to accelerating deals."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":7,"slug":{"current":"vercel-and-lavender-master-the-modern-buyers-journey"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":{"_key":null,"_type":"externalVideo","url":"https://youtu.be/TKkrkrqUwls","duration":null,"vimeoId":null,"loomUrl":null,"file":null,"previewImage":null,"previewVideo":null,"previewCta":null},"graphic":{"crop":null,"hotspot":null,"asset":{"_id":"image-6023d5f27d3308f6d989aa98cea57b38be61ac0e-2400x1256-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1256,"width":2400,"aspectRatio":1.910828025477707}}}},"status":"published","authors":[{"_key":"62b6409e4d95","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-fbc92f4fc599ec05c8f0b3c9d3863bfdc650d303-800x800-png"}},"name":"Eric Wendt","title":"Content Editor"}}],"companies":[]}],"companies":[]},"recentPosts":{"edges":[{"node":{"_type":"post","id":"-e9007a4d-aee8-59d5-939d-a8a31c18fbbe","_id":"8adab23c-31cb-423f-a4ad-8ff208e71cad","publishedAt":"2026-09-24T18:25:03.550Z","_createdAt":"2026-09-24T18:25:15Z","_updatedAt":"2026-09-24T18:48:54Z","categories":[{"_id":"df0bb227-e656-4be1-af6a-5b8410d9a26e","title":"GTM teams 🛒 (PERSONA)","titlePublic":"Go-to-market","slug":{"current":"go-to-market"},"status":"hidden"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-00846ad0fbdf5ac125f3bb88ce8748a75f24f56a-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Scattered buyer signals converging into one unified person-level view"},"title":"B2B Lead Intelligence Software: How to Choose the Right Platform","_rawExcerpt":[{"style":"normal","_key":"3dc9bac6a7d5","markDefs":[],"children":[{"_key":"12503553c305","_type":"span","marks":[],"text":"B2B lead intelligence software helps revenue teams spot in-market buyers before they ever fill out a form—but choosing the right platform means looking beyond static contact data to real-time signals, identity resolution, and AI-ready context. This guide breaks down how these tools work, what features matter most, and how to evaluate the best options for your sales motion, budget, and region."}],"_type":"block"}],"readingTimeInMinutes":11,"slug":{"current":"b2b-lead-intelligence-software"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-5d244d60-1c97-5afd-8075-b580e34fe863","_id":"a4681ec0-6d6d-4b85-887a-f345a6d4a563","publishedAt":"2026-09-24T18:24:33.903Z","_createdAt":"2026-09-24T18:24:49Z","_updatedAt":"2026-09-24T18:50:34Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-4b7a2a23be590e01a3aa3c414c781db3b3917945-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Signal radar resolving buyer signals to a single identified person"},"title":"Outbound Prospecting Tools: How to Build an Intent-Based Stack","_rawExcerpt":[{"style":"normal","_key":"6ba1d9b8995a","markDefs":[],"children":[{"marks":[],"text":"Outbound prospecting in 2026 isn’t about bigger contact lists—it’s about building a connected, signal-based stack that helps reps spot in-market buyers, resolve them to the right person, and act fast. This guide breaks down the five core tool categories and explains why signal quality, prioritization, and integration matter more than raw database size.","_key":"eb714a4f2d56","_type":"span"}],"_type":"block"}],"readingTimeInMinutes":13,"slug":{"current":"outbound-prospecting-tools"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-0b3d6533-b123-5863-88a3-afd40bfe719d","_id":"dbcbb29a-a082-4df4-abea-fa39bff83e77","publishedAt":"2026-09-24T18:24:33.879Z","_createdAt":"2026-09-24T18:24:47Z","_updatedAt":"2026-09-24T19:04:25Z","categories":[{"_id":"b58139fd-3460-4c8d-bae8-6637d0e6704d","title":"Sales development","titlePublic":null,"slug":{"current":"sales-development"},"status":"hidden"},{"_id":"1c3315d0-fdec-49dd-8590-76ca7a7367a2","title":"Signal-based selling","titlePublic":null,"slug":{"current":"signal-based-selling"},"status":"published"},{"_id":"ee7a2a14-d037-4853-855a-e47d014bac0b","title":"Buyer intent","titlePublic":null,"slug":{"current":"buyer-intent"},"status":"published"},{"_id":"973d1158-d9cf-46c9-8b1e-d997403fde9f","title":"Exclude from Lists / Resource Hub Only","titlePublic":null,"slug":{"current":"exclude"},"status":"review"}],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-1c3fb6d0cb0efee3bfa2d5e182d609a6f2504b82-1536x864-png","altText":null,"extension":"png","metadata":{"hasAlpha":false,"dimensions":{"height":864,"width":1536,"aspectRatio":1.7777777777777777}}},"layout":null,"alt":"Buyer signals and resolved identity feeding a sales dialer to reach the right person"},"title":"What a Sales Dialer With Data Can Do for You","_rawExcerpt":[{"children":[{"_key":"3c587e9067e0","_type":"span","marks":[],"text":"More calls won’t fix a stalled pipeline if your dialer is working from stale, low-intent data. This article explains how buyer signals and identity resolution turn a sales dialer from a speed tool into a smarter system that ranks the right people to call, at the right time, with the right context."}],"_type":"block","style":"normal","_key":"93826d2eb742","markDefs":[]}],"readingTimeInMinutes":7,"slug":{"current":"sales-dialer"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"adfbbd5b40fb","author":{"image":{"crop":null,"hotspot":null,"asset":{"_id":"image-670846cc7fe6dabb8e96dd2f414a2cbf6e368bfa-1900x1900-png"}},"name":"The Uncommon Team","title":null}}],"companies":[]}}]}},"pageContext":{"id":"-8954baac-fb8f-50ac-992f-85690e633aaf","now":"2026-09-24","series":null,"categories":["067d08c2-833d-447f-8bed-e63211d3c644","1c3315d0-fdec-49dd-8590-76ca7a7367a2","bdb4baea-87b1-4930-930a-c5a944d7b831","973d1158-d9cf-46c9-8b1e-d997403fde9f"],"authorIdsWithPages":[]}},"staticQueryHashes":["1103062666","1205817653","1232385435","1291262602","1342715763","13725269","1376961975","1427225953","1495801041","1520198276","1590856782","1594459315","1645518079","1702343420","189493211","2133962560","2141329968","2267330285","2344000787","2349192796","2392551400","2520474177","2608229151","2694698993","2763739722","277772772","2926084749","2929656701","3030471832","3094811859","3176737665","3287603011","3302639276","3304847038","3668403506","3696059859","3711140872","3822191430","3828715616","3917076254","4160255059","4201871693","4222375652","455672959","709110368","769109155","779970088","975170159"]}