{"componentChunkName":"component---src-templates-compete-db-md-js","path":"/compare/rb2b/ai/md/","result":{"data":{"doc":{"id":"e76c3232-e056-5849-93c3-f448728c8976","title":"RB2B","createdAt":"2026-10-27T17:56:00.000Z","properties":{"Domain":{"value":"https://rb2b.com"},"Product":{"value":{"name":"Web Visits"}},"Market":{"value":{"name":"SMB"}},"Status":{"value":{"name":"watch"}},"Summary":{"value":"Identifies anonymous website visitors with LinkedIn profiles and contact info, pushing leads to Slack or CRMs to turn pageviews into pipeline."},"Tag":{"value":"Identify 70-80% of your website traffic."},"Funding":{"value":"0"},"Founded":{"value":"2023"},"Team":{"value":"5"},"Details":{"value":"Website visitor identification SaaS built by Adam Robinson as a Retention.com spin-off. Bootstrapped, founded Sept 2023, launched early 2024, $9M ARR with 3-6 employees. ~10K monthly site visits; founder has 150K+ LinkedIn followers driving marketing. Product-led: free tier (150 company-level resolutions/mo), 7-day no-credit-card trial, pixel install under 5 minutes, Slack/Teams onboarding. Little outbound sales; inbound from founder-led LinkedIn content. Closed-source identity graph; community GitHub tools score RB2B webhooks against ICP."},"Features_List":{"value":"- Person-level identification via LinkedIn profiles\n- Slack and Microsoft Teams native delivery\n- HubSpot and Salesforce CRM integrations\n- ICP Lead Filtering and Hot Leads tagging\n- High-Intent Page Tracking\n- Traffic Exclusions and Page Suppression\n- Webhook support for custom data routing"},"Critical":{"value":"- Person-level identification (names, LinkedIn profiles), US visitors only due to GDPR; international visitors company-level only\n- Reached $9M ARR with tiny team via founder-led viral marketing\n- High churn, common in data enrichment space"},"Signals___1st_Party":{"value":"IN: Proprietary tracking pixel for web visits; HubSpot and Salesforce push; Slack/Teams delivery; Outreach, Apollo, Instantly triggers\nOUT: Web visits only; no product usage, data warehouse, marketing automation, paid ads, chat/support, or customer success; one-way CRM push; fewer SEP connectors"},"Signals___2nd_Party":{"value":"IN: LinkedIn profile URLs for identified US visitors\nOUT: LinkedIn is enrichment output, not listening input; no GitHub, Discord, Slack, Discourse, Reddit, Twitter/X, YouTube, G2, events, or Shopify ingestion"},"Signals___3rd_Party":{"value":"IN: Demandbase (company-level IP fallback); Clay hand-off enrichment\nOUT: No job changes, hiring, news, technographics, or intent feeds (6sense, Bombora, TechTarget, G2)"},"Signals___Custom":{"value":"IN: Zapier; real-time webhooks; credit-metered partner API (IP-to-company, email-to-social); CSV export\nOUT: CSV export only, no upload or Google Sheets ingestion; API gated behind partner program; no custom data flows in"},"P360___Enrichment":{"value":"IN: Name, title, verified business email, location, LinkedIn URL; firmographics (company, URL, industry, headcount, revenue); real-time delivery to Slack/Teams/CRM\nOUT: No waterfall enrichment; no phone numbers or personal emails; no prospect database; no AI quality control"},"P360___AI_powered":{"value":"IN: AI Hot Leads ranking (top 10-20% of visitors); ICP filtering on title/size\nOUT: No AI in identity resolution; no cross-source handle/image matching; AI limited to post-resolution ranking"},"P360___Identity":{"value":"IN: Proprietary opt-in identity graph from Retention.com (cookies, device IDs, hashed emails, IP); person + company resolution; 40-45% person-level match on US traffic; 70-80% combined\nOUT: Single source, no cross-signal merging; no merge review or manual merge; person-level US-only; EU/international company-level only"},"Auto___Combine":{"value":"IN: none\nOUT: Single-signal product; no signal combining"},"Auto___Score":{"value":"IN: Hot Leads AI ranking; custom ICP filters (revenue, size, seniority, department, category, geography); Hot Pages intent tagging\nOUT: On-site behavior and firmographics only; no account-level or custom scoring models; opaque AI cutoff"},"Auto___AI_Message":{"value":"IN: none\nOUT: No AI-generated messaging or personalization"},"Auto___AI_Research":{"value":"IN: none\nOUT: No account research or custom Q&A; manual research from LinkedIn URL"},"Signals":{"value":"1st party: proprietary tracking pixel; HubSpot and Salesforce push; Slack/Teams alerts; Outreach, Apollo, Instantly triggers. 2nd party: LinkedIn profile data for US visitors; community GitHub repos. 3rd party: Demandbase global company-level fallback; Clay enrichment hand-off; firmographics (size, industry, location). Custom: Zapier, real-time webhooks, credit-metered partner API (IP-to-company, email-to-social), CSV export."},"Identity":{"value":"Proprietary opt-in identity graph from Retention.com matches visitors via cookies, device IDs, hashed emails, IP. Two-tier: person-level plus company-level reverse-IP. 40-45% person-level match on US traffic; 70-80% combined. Person-level US-only (GDPR); international company-level only via Demandbase. Enrichment: name, title, business email, location, LinkedIn URL, firmographics; real-time push to Slack/Teams/CRM. No waterfall, phones, or personal emails. AI: Hot Leads ranking top 10-20%, ICP filtering; no AI in resolution."},"Automation":{"value":"Workbench, Workflow, Combine, AI Message, AI Research: none. Alerts: real-time Slack/Teams on identified or high-intent visitors with name, LinkedIn, company. Score: AI Hot Leads ranks top 10-20% of visitors; custom ICP filters (revenue, size, seniority, department, category, geography); Hot Pages tracks pricing, demo, case study visits."},"Support___Systems":{"value":"IN: Intercom live chat; Fin AI Agent auto-resolving ~65% of tickets; support@rb2b.com; Intercom-hosted Knowledge Base\nOUT: No dedicated CSM, enterprise SLA, or support tiers"},"Support___Content":{"value":"IN: Written KB (pixel install, integrations, Hot Leads/Pages, exclusions); blog sales templates; founder playbooks and videos\nOUT: No structured video training or certification; founder playbooks are marketing"},"Support___Community":{"value":"IN: Third-party GitHub repos (automate-rb2b); LinkedIn comment threads on founder posts\nOUT: No official forum, Discourse, or Slack; unowned community dependent on founder's feed"}}}},"pageContext":{"id":"e76c3232-e056-5849-93c3-f448728c8976"}},"staticQueryHashes":[]}