{"componentChunkName":"component---src-templates-story-js","path":"/customers/northflank/","result":{"data":{"doc":{"_type":"story","id":"-4bea5a03-f576-58a5-afea-f937047eab59","_id":"c5e557c7-c9cd-47b0-a478-1ebdfd758dc5","publishedAt":"2026-06-08T16:38:00.000Z","_updatedAt":"2026-06-09T16:14:11Z","_createdAt":"2026-06-08T16:37:02Z","title":"Polish is easy. Accuracy is hard. 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As AI coding agents reshape how software gets built, Northflank provides the infrastructure to safely deploy and operate those applications at scale, whether on managed cloud or inside a customer's own environment.","_key":"826e72a17d8e"}]},{"_type":"block","style":"normal","_key":"8ba15c675363","markDefs":[],"children":[{"_key":"5b00ea03c110","_type":"span","marks":[],"text":"When their inbound traffic grew 20x in 18 months, they needed a GTM motion built on signals they could actually trust. A competitor promised the full package: modern UI, built-in outreach, signal to action in one tool. What they got was mismatched personas, uninterpretable intent scores, and data that didn't add up. Here's what they learned."}]},{"children":[{"text":"Explosive inbound growth only creates pipeline if you know who's showing up and why.","_key":"fb682fdb99b3","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"d2940882d86e","listItem":"bullet","markDefs":[]},{"children":[{"_key":"02f1ed11de0f","_type":"span","marks":[],"text":"A polished interface built on data you can't trust isn't a feature, it's a liability."}],"level":1,"_type":"block","style":"normal","_key":"6333b6101b75","listItem":"bullet","markDefs":[]},{"_key":"8952e36c8636","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Common Room gave them what the shinier tool couldn't: data they could actually trust.","_key":"6dfb41c3320d"}],"level":1,"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"","_key":"cd885b5ffec1","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"1f0f1525a0e4"}]},{"_type":"anchor","label":"Background","_key":"24f23903c8a6"},{"_type":"block","style":"h2","_key":"4779f305c8aa","markDefs":[],"children":[{"_key":"73cb8d8ad45c","_type":"span","marks":["strong"],"text":"The company that grew faster than its playbook"}]},{"markDefs":[{"openTab":true,"_type":"link","href":"https://www.commonroom.io/product/product-led-sales/","_key":"134b79a2ce58"}],"children":[{"marks":[],"text":"Northflank is a developer platform, the kind that sells itself. Engineers sign up, deploy their apps, and often spend months in the product before they ever talk to anyone on the sales side. It's the dream for a ","_key":"282bc4f38e8b","_type":"span"},{"_type":"span","marks":["134b79a2ce58"],"text":"PLG company","_key":"be064180e98f"},{"_type":"span","marks":[],"text":": low friction, high intent, product as the proof.","_key":"d240311a6480"}],"_type":"block","style":"normal","_key":"3187350f8350"},{"_type":"block","style":"normal","_key":"5fef2406e6f3","markDefs":[],"children":[{"marks":[],"text":"What it's not is simple to operate from a go-to-market standpoint.","_key":"228bde61e3ca","_type":"span"}]},{"style":"normal","_key":"8ba2ced1e568","markDefs":[],"children":[{"_key":"a53f8f34be81","_type":"span","marks":[],"text":"Cristina Bunea joined Northflank about a year and a half ago as the person responsible for marketing and growth. She walked into a company that was still finding its GTM footing: a small sales team, early signals, not yet a repeatable motion. Common Room was already in the stack, though it hadn't fully taken root. "}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Cristina was new to the platform and hadn't worked with it before, so when evaluating options for a fast-growing inbound motion, she kept her options open.","_key":"a53f8f34be81"}],"_type":"block","style":"normal","_key":"9447b2aa8467"},{"_type":"block","style":"normal","_key":"4dc0ae2d26c3","markDefs":[],"children":[{"text":"Then the content engine started. In the 16 months that followed, Northflank published aggressively across every use case their platform touches: AI sandboxes, preview environments, AI infrastructure, inference and training, Bring-Your-Own-Cloud. Traffic didn't just grow. It exploded. Twenty times what it had been.","_key":"17da6d13cf0f","_type":"span","marks":[]}]},{"children":[{"marks":[],"text":"That kind of inbound is a good problem. It's also a real one. When you go from a trickle to a flood, the question stops being how do we get people to look at us and becomes: who are these people, which ones matter, and how do we reach them before they reach us?","_key":"afa90a6ec67d","_type":"span"}],"_type":"block","style":"normal","_key":"4b6a4c005259","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"That question is where everything that followed began.","_key":"fd5af1cd0ed7"}],"_type":"block","style":"normal","_key":"19a5ce180210"},{"children":[{"_type":"span","marks":["strong"],"text":"The switch that looked right","_key":"deaf9cdf39e0"}],"_type":"block","style":"h2","_key":"069c85e65873","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Common Room was already in the stack, but Cristina hadn't used it before. 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A company browsing the careers page would register as high intent, but high intent for what, exactly?","_key":"2dc13d6e4693","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"934ed07922ac"},{"children":[{"_type":"span","marks":[],"text":"And the filter logic made it hard to build any meaningful segmentation on top of it. Basic things like show me visitors to this page but not that one, or exclude this type of company, were either missing or unreliable.","_key":"a13740dfb03f"}],"_type":"block","style":"normal","_key":"47b5e2a2468c","markDefs":[]},{"_key":"7f054bcf7755","markDefs":[],"children":[{"_type":"span","marks":[],"text":"\"","_key":"08fa5e32fe0f"},{"_key":"12642c80ffa5","_type":"span","marks":["em"],"text":"I might have been better off just exporting everything into a spreadsheet. Columns are meant to be sorted. 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