{"componentChunkName":"component---src-templates-documentation-js","path":"/docs/signals/community-and-social-integrations/linkedin-ads-ingestion/","result":{"data":{"doc":{"_type":"documentation","_id":"7ba48edf-714d-4955-a575-2313ff644fbc","id":"-ee5f412a-d0b3-5461-88bf-dec0668d71a8","_updatedAt":"2026-09-16T19:44:40Z","_createdAt":"2026-09-15T02:53:09Z","menu":"community-and-social-integrations","menuParent":null,"categories":[],"title":"LinkedIn Ads Ingestion","menuTitle":null,"slug":{"current":"linkedin-ads-ingestion"},"status":"published","_rawExcerpt":[{"children":[{"text":"Common Room's LinkedIn Ads integration brings your paid engagement data into the same graph as the rest of your signals, so ad exposure and lead generation activity can be filtered, scored, and acted on next to product usage, community activity, and CRM data.","_key":"513f04a3f027","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"0ad84165a0ee","markDefs":[]}],"_rawBody":[{"_key":"734f29ccdf87","markDefs":[],"children":[{"_key":"a7117845be15","_type":"span","marks":[],"text":"Overview"}],"_type":"block","style":"h2"},{"style":"normal","_key":"d7cca8dc8551","markDefs":[],"children":[{"text":"Common Room's LinkedIn Ads integration brings your paid engagement data into the same graph as the rest of your signals, so ad exposure and lead generation activity can be filtered, scored, and acted on next to product usage, community activity, and CRM data. Instead of exporting reports out of Campaign Manager or routing LinkedIn data through a marketing automation platform first, you can answer questions like \"which organizations engaged our ads above 5% CTR in the last 30 days?\" directly in Common Room.","_key":"2c2bacc0d26e","_type":"span","marks":[]}],"_type":"block"},{"_type":"block","style":"normal","_key":"013cebb97311","markDefs":[],"children":[{"_type":"span","marks":[],"text":"","_key":"ac0a0ad523fd"}]},{"style":"normal","_key":"249e3c829345","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The integration has two halves:","_key":"432f9ed60a24"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"","_key":"279dd92917f4"}],"_type":"block","style":"normal","_key":"e04f7ab087bc"},{"_type":"block","style":"normal","_key":"40143a5fcaf7","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Ads Signal ingestion","_key":"8960bc1a202a"},{"text":": pulls LinkedIn ad engagement and lead gen form submissions into Common Room as fields, filters, signals, and score inputs on organizations and contacts.","_key":"c7c2fa806ac0","_type":"span","marks":[]}],"level":1},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Ads Audiences","_key":"42926b8a2388"},{"_key":"d07e71747382","_type":"span","marks":[],"text":" (available in beta): pushes Common Room segments to LinkedIn as live Matched Audiences that add and remove members as signals change, syncing at a configurable cadence."}],"level":1,"_type":"block","style":"normal","_key":"11cdba3feee5"},{"_type":"block","style":"normal","_key":"53e15b4b59af","markDefs":[],"children":[{"text":"","_key":"472ccfc2f56e","_type":"span","marks":[]}]},{"style":"h2","_key":"6293a5d22432","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Why it matters","_key":"a3f54252adc0"}],"_type":"block"},{"_type":"block","style":"normal","_key":"b2b20a2d4e6f","markDefs":[],"children":[{"marks":[],"text":"Ad engagement can function as an intent signal, similar to a web visit. If an account is engaging heavily with your ads, that's a reasonable signal to consider it for outbound. Ad engagement data alone doesn't tell the whole story, but used holistically with other signals such as web visits, first-party data, and job changes, it can be powerful for identifying the accounts and contacts to target.","_key":"73aa10d6081a","_type":"span"}]},{"_type":"block","style":"h2","_key":"4817e0e77944","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Connect your LinkedIn ad account","_key":"4e43859e140e"}]},{"style":"normal","_key":"38e959a16448","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Go to the LinkedIn settings page","_key":"69ff3f64917e"},{"_type":"span","marks":[],"text":" in Common Room.","_key":"3a8f567960b4"}],"level":1,"_type":"block"},{"_key":"f19a2371d235","listItem":"number","markDefs":[],"children":[{"marks":["strong"],"text":"Open the LinkedIn Ads tab.","_key":"4c93c4815c48","_type":"span"}],"level":1,"_type":"block","style":"normal"},{"listItem":"number","markDefs":[],"children":[{"text":"Authorize Common Room and select the Campaign Manager ad account","_key":"8795e7d257fb","_type":"span","marks":["strong"]},{"marks":[],"text":" you want to pull from. You can configure more than one ad account.","_key":"2a48efe32db2","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"c9599ab65bfb"},{"listItem":"number","markDefs":[],"children":[{"_key":"489c407bfe52","_type":"span","marks":["strong"],"text":"Wait for the first import to finish."},{"_type":"span","marks":[],"text":" This usually takes a few hours.","_key":"538c6793998c"}],"level":1,"_type":"block","style":"normal","_key":"1d102f231de0"},{"_type":"block","style":"normal","_key":"953b1f9c6270","markDefs":[],"children":[{"marks":[],"text":"","_key":"c1c7f9ede658","_type":"span"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The first import backfills recent ad engagement, so the 7-, 30-, and 90-day buckets fill in progressively rather than all at once. Ongoing engagement continues to flow in on a rolling basis.","_key":"4b718fc53c48"}],"_type":"block","style":"normal","_key":"f404404ddf02"},{"children":[{"_key":"6603943b3495","_type":"span","marks":[],"text":"What gets ingested"}],"_type":"block","style":"h2","_key":"b5bf029f6255","markDefs":[]},{"markDefs":[],"children":[{"text":"Once connected, Common Room begins importing two distinct types of data: ad engagement metrics at the company level, and lead gen form submissions at the contact level. Both become first-class fields you can use anywhere you already use Common Room fields.","_key":"9310fc120bfd","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"0159a9688182"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Company-level ad engagement","_key":"8eec572998f1"}],"_type":"block","style":"h3","_key":"66c1d86d0d08"},{"style":"normal","_key":"c691fb2d9261","markDefs":[],"children":[{"marks":[],"text":"Common Room imports three ad engagement metrics from your connected ad account:","_key":"52a203487546","_type":"span"}],"_type":"block"},{"_key":"e8496a338b6b","rows":[{"_key":"e42895c8-2081-4bf7-88bf-49a49016df3d","cells":["Metric","What it counts"],"_type":"tableRow"},{"_key":"18628137-33a7-4285-8cc6-b91e795798ba","cells":["Ad impressions","Times your ads were served to people at that company"],"_type":"tableRow"},{"cells":["Ad clicks","Times people at that company clicked your ads"],"_type":"tableRow","_key":"9ec69a4d-2d9d-4c25-8bf2-8a462f4186cf"},{"cells":["Ad CTR %","Clicks divided by impressions for that company, expressed as a percentage"],"_type":"tableRow","_key":"b64e77c2-d9c5-441d-9ea4-4e3667f4ece6"}],"_type":"table"},{"style":"normal","_key":"971c8ae691d5","markDefs":[],"children":[{"_key":"2261108542e5","_type":"span","marks":[],"text":"Each metric is available in three rolling time windows — 7 days, 30 days, and 90 days — giving nine numeric fields in total."}],"_type":"block"},{"markDefs":[],"children":[{"text":"","_key":"18de48779bb9","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"93dbc7640aec"},{"children":[{"_key":"1fa73ab02a0e","_type":"span","marks":[],"text":"LinkedIn's data is approximate. For example, if an org shows 35 clicks, the actual number of impressions may or may not be 35. LinkedIn intentionally provides approximate counts due to data and privacy laws."}],"_type":"block","style":"normal","_key":"4783546e9a3e","markDefs":[]},{"_type":"block","style":"normal","_key":"8cd96c84001f","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"","_key":"bd5a359ba82c"}]},{"_type":"block","style":"normal","_key":"14e6fbfdc12d","markDefs":[],"children":[{"marks":["strong"],"text":"These metrics are measured at the company level only.","_key":"d9a3dc8ddb2a","_type":"span"},{"_type":"span","marks":[],"text":" LinkedIn reports ad engagement aggregated by company, not by individual person. Common Room resolves the reported company to an org in your room and attaches the metrics there. There is no per-person clicks or impressions data available from LinkedIn.","_key":"373891ba08c5"}]},{"_type":"block","style":"h3","_key":"174675c0ef10","markDefs":[],"children":[{"text":"Contact-level lead generation form submissions","_key":"2ba2af310bfb","_type":"span","marks":[]}]},{"_key":"6f6a05e13d95","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Lead generation forms are the one place where LinkedIn gives back person-level engagement. When someone submits one of your LinkedIn lead gen forms, Common Room ingests the submission and attaches it to a contact.","_key":"6733f591af30"}],"_type":"block","style":"normal"},{"_key":"08c3767538d3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"","_key":"80fc898e73d0"}],"_type":"block","style":"normal"},{"style":"normal","_key":"c40414866657","listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"The submission is matched to an existing contact where possible, using the email address collected on the form.","_key":"30a5954f4605","_type":"span"}],"level":1,"_type":"block"},{"style":"normal","_key":"8efa300ff90c","listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"Submissions that cannot be matched to an existing contact are still retained rather than dropped, but as anonymized members.","_key":"245f02d16d58","_type":"span"}],"level":1,"_type":"block"},{"children":[{"text":"Submission counts roll up into the ","_key":"5b16057c04d1","_type":"span","marks":[]},{"_key":"d812d882fbbf","_type":"span","marks":["strong"],"text":"# of lead gen forms submitted"},{"_key":"7efd4b6e41c2","_type":"span","marks":[],"text":" field, which you can filter and score on."}],"level":1,"_type":"block","style":"normal","_key":"cb0dc726e1f7","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"fc484ebb77c4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"","_key":"97ad8770420e"}],"_type":"block"},{"markDefs":[],"children":[{"marks":["strong"],"text":"Include an email field on your lead gen forms.","_key":"c6e918c70c08","_type":"span"},{"text":" An email address is the identifier Common Room uses to attach a submission to the right person. Forms that do not collect an email will still be ingested, but those submissions are much less likely to resolve to a known contact.","_key":"acaac35d6e3f","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"391ab2d49458"},{"style":"h2","_key":"aa121b22b5de","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Fields and filters reference","_key":"4b105d49fb99"}],"_type":"block"},{"_type":"block","style":"normal","_key":"49cbb3773e31","markDefs":[],"children":[{"_key":"320935fa7461","_type":"span","marks":[],"text":"All ingested Ads data shows up in the field and filter pickers. The ad engagement metrics are prefixed with a tilde, so typing ~Ad into any filter or field search will surface the full set."}]},{"_key":"ce370b36ee73","markDefs":[],"children":[{"marks":[],"text":"","_key":"af3c9db1da59","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Fields available on organizations","_key":"0ef6b4ced2bd"}],"_type":"block","style":"h3","_key":"aacb7e80c993"},{"_type":"table","_key":"35b8c32d94ad","rows":[{"_type":"tableRow","_key":"adaf3502-0569-4c93-88ff-ac11f983b06b","cells":["Field","Type","Measured","What it tells you"]},{"cells":["~Ad clicks (7d) / (30d) / (90d)","Number","Directly on the org","How many ad clicks this org generated in the window"],"_type":"tableRow","_key":"76b9868c-e3ac-4312-9247-6638da9a0786"},{"cells":["~Ad impressions (7d) / (30d) / (90d)","Number","Directly on the org","How many times this org saw your ads in the window"],"_type":"tableRow","_key":"d9fa2b16-1046-4d1a-ad77-64b5b70b14a9"},{"_key":"abecc1b4-ceb1-4e76-bb09-45a59c8e81a7","cells":["~Ad CTR % (7d) / (30d) / (90d)","Number, percentage","Directly on the org","How efficiently this org converts impressions into clicks"],"_type":"tableRow"},{"_type":"tableRow","_key":"9673ec70-4a30-455f-8b54-bb49281e1cf0","cells":["# of lead gen forms submitted","Number","Indirectly, via contacts","Form submission volume coming from people at this org"]}]},{"_type":"block","style":"h3","_key":"fbd09a5e609b","markDefs":[],"children":[{"marks":[],"text":"Fields available on contacts","_key":"2f759e5d2bda","_type":"span"}]},{"rows":[{"cells":["Field","Type","Measured","What it tells you"],"_type":"tableRow","_key":"07e452d1-c8a5-45d8-94fd-b718c886617a"},{"_key":"b6169cb0-e0ec-4693-bb5c-d89502f363f4","cells":["# of lead gen forms submitted","Number","Directly on the contact","How many of your LinkedIn lead gen forms this person submitted"],"_type":"tableRow"},{"_key":"0d984cd0-373a-40ca-898a-018746108ba8","cells":["~Ad clicks (7d) / (30d) / (90d)","Number","Indirectly, via the contact's org","Ad clicks generated by the org this person belongs to"],"_type":"tableRow"},{"_key":"f30fcd78-75fe-4517-95f7-ab6c6b6a1000","cells":["~Ad impressions (7d) / (30d) / (90d)","Number","Indirectly, via the contact's org","Impressions generated by the org this person belongs to"],"_type":"tableRow"},{"cells":["~Ad CTR % (7d) / (30d) / (90d)","Number, percentage","Indirectly, via the contact's org","CTR of the org this person belongs to"],"_type":"tableRow","_key":"8435a861-7473-43c0-bcbe-379016f24aca"}],"_type":"table","_key":"db0b1c562fe4"},{"markDefs":[],"children":[{"marks":[],"text":"Trend variants","_key":"299a82a0f084","_type":"span"}],"_type":"block","style":"h3","_key":"7e05dbf08726"},{"style":"normal","_key":"2fb511880629","markDefs":[],"children":[{"text":"Alongside the plain numeric fields, each ad metric also exposes trend variants in the picker, shown as ","_key":"d7dfb1cf7ff2","_type":"span","marks":[]},{"marks":["code"],"text":"Trend - Last 7 days","_key":"a2146d6d64b9","_type":"span"},{"_type":"span","marks":[],"text":", ","_key":"165f434095d0"},{"text":"Trend - Last 30 days","_key":"21b89d8e994c","_type":"span","marks":["code"]},{"_type":"span","marks":[],"text":", and ","_key":"1199e8feaf17"},{"_key":"c131fde305dd","_type":"span","marks":["code"],"text":"Trend - Last 90 days"},{"_type":"span","marks":[],"text":". Use these when you care about the direction of movement rather than the absolute number — for example, to find orgs whose ad engagement is accelerating.","_key":"c868ad60580e"}],"_type":"block"},{"style":"h2","_key":"89619f87e104","markDefs":[],"children":[{"marks":[],"text":"Direct and indirect filters: how to read them","_key":"6cbcef2a46fb","_type":"span"}],"_type":"block"},{"_type":"block","style":"normal","_key":"57ff9fb1dba5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"This is the single most important thing to understand about Ads filters. The same field is available on both contacts and orgs, but what it means flips depending on which explorer you are in.","_key":"c8455fc1e76e"}]},{"_type":"block","style":"normal","_key":"538f0c100fab","markDefs":[],"children":[{"_type":"span","marks":[],"text":"","_key":"22aae0b1e6ee"}]},{"_key":"c4e7eba46015","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"An ad engagement filter on a contact does not mean that person engaged your ads.","_key":"2bde949df3c8"},{"_key":"73a19f9844a0","_type":"span","marks":[],"text":" It means the org that person belongs to engaged in your ads. Ad engagement is only ever measured at the company level."}],"_type":"block","style":"normal"},{"_key":"f4ea358adef2","rows":[{"_key":"c942f8c4-5f91-4936-a2fb-f107e06c5151","cells":["Filter","On contacts","On organizations"],"_type":"tableRow"},{"_key":"6b94c55a-3434-4725-a7ae-ded9b728ec13","cells":["~Ad clicks, ~Ad impressions, ~Ad CTR %","Indirect. 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It does not narrow to the specific people at that org who saw the ad, because LinkedIn does not report that.","_key":"590cc43e992d","_type":"span"}],"_type":"block"},{"children":[{"text":"","_key":"9ca808bcd9f7","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"454b580f626f","markDefs":[]},{"markDefs":[],"children":[{"text":"Practically, this makes the contact-level ","_key":"edaad9ab870e","_type":"span","marks":[]},{"text":"~Ad","_key":"8c74766aeaf6","_type":"span","marks":["code"]},{"_key":"11f6d7d05ba5","_type":"span","marks":[],"text":" filters an account targeting tool. Combine them with person-level filters to pick who to actually reach out to."}],"_type":"block","style":"normal","_key":"d32d32445d92"},{"markDefs":[],"children":[{"text":"","_key":"64b2610db291","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"cec199b32b91"},{"style":"normal","_key":"597f8c039c19","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Good pattern:","_key":"d3eaefb1c55e"},{"_key":"a73f738f2f7a","_type":"span","marks":[],"text":" "},{"text":"~Ad CTR % (30d)","_key":"969924e771b7","_type":"span","marks":["code"]},{"marks":[],"text":" is at least 2% and contact title contains \"Revenue Operations\" and contact is in an ICP fit segment.","_key":"a0231625ad0e","_type":"span"}],"level":1,"_type":"block"},{"listItem":"bullet","markDefs":[],"children":[{"text":"Misreading:","_key":"c3851ea1d230","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":" treating a contact list built only from ","_key":"20bfa73c31d8"},{"marks":["code"],"text":"~Ad clicks (7d)","_key":"efbacc6fc60c","_type":"span"},{"text":" as a list of people who personally clicked your ad.","_key":"1b01a6fd5709","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"88ed552faf67"},{"style":"h2","_key":"454916ea1b8c","markDefs":[],"children":[{"marks":[],"text":"Where you can use Ads data","_key":"7567d605a9c4","_type":"span"}],"_type":"block"},{"_key":"850aca092912","markDefs":[],"children":[{"marks":[],"text":"Ads fields behave like any other Common Room field, so they are usable across the app.","_key":"b552ecbdba8e","_type":"span"}],"_type":"block","style":"normal"},{"_type":"table","_key":"c8cf86f2baee","rows":[{"cells":["Surface","How Ads data shows up"],"_type":"tableRow","_key":"810085ec-a38b-401d-aed8-a57f819af08f"},{"cells":["Columns","Add any ad metric as a visible, sortable column in the Organization or Contact explorer. 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