{"componentChunkName":"component---src-templates-page-js","path":"/glossary/","result":{"data":{"page":{"_type":"page","id":"-efc2141e-cdea-535d-b374-1f7d44223e6b","_id":"a00d24fd-1ffb-4b66-8cd2-e367344192d0","hideTitle":true,"mainImage":null,"title":"Glossary","slug":{"current":"glossary"},"status":"published","_updatedAt":"2026-05-15T18:53:06Z","_createdAt":"2026-04-07T21:20:43Z","contentType":null,"hideNav":null,"pageWidth":"large","backgroundColor":"lightGreen","backgroundImage":null,"categories":[],"companies":[],"sections":[{"_type":"pageComponent","name":"header","anchor":null,"header":"The Language of Modern GTM ","_rawSummary":[{"_key":"c49b925159b5","_type":"block","children":[{"_key":"eab6b3f4480c","_type":"span","marks":[],"text":"This glossary defines the terms shaping the next era of go-to-market — from the data foundations that make AI effective, to the motions and execution models that turn signals into pipeline."}],"markDefs":[],"style":"normal"},{"_key":"93f419b2d6d4","_type":"block","children":[{"_key":"06d995278d61","_type":"span","marks":[],"text":"Some of these terms are widely used but poorly understood. Others are specific to how we think about GTM at Common Room. All of them reflect a single belief: the clearest view of your buyer is your competitive advantage."}],"markDefs":[],"style":"normal"},{"_key":"9a4a348f40ae","_type":"block","children":[{"_key":"5cb30e7b4b65","_type":"span","marks":[],"text":"Use this as a reference. Share it with your team. Push back on any definition you'd frame differently, that's the point!"}],"markDefs":[],"style":"normal"},{"_key":"9b1fddb48f9d","_type":"block","children":[{"_key":"7cba40f9f20c","_type":"span","marks":[],"text":"\n"}],"markDefs":[],"style":"normal"}],"layout":null,"background":null,"padding":null,"container":"large","mainImage":null,"image":null,"category":null,"effect":null,"cards":null,"types":[],"contentRefs":[]},{"_type":"pageComponent","name":"glossaryList","anchor":null,"header":null,"_rawSummary":null,"layout":null,"background":null,"padding":"bottom","container":"large","mainImage":null,"image":null,"category":null,"effect":null,"cards":null,"types":[],"contentRefs":[]}],"_rawExcerpt":[{"_key":"0a9fb6bdeeaf","_type":"block","children":[{"_key":"9094876cd0e2","_type":"span","marks":[],"text":"Define the terms shaping the next era of GTM—where teams move from fragmented data and manual workflows to "},{"_key":"7dd09ab004ec","_type":"span","marks":["strong"],"text":"Precision GTM powered by buyer intelligence and AI"},{"_key":"5704f2312fe6","_type":"span","marks":[],"text":"."}],"markDefs":[],"style":"normal"}],"relatedPosts":null,"relatedPlaybooks":null}},"pageContext":{"id":"-efc2141e-cdea-535d-b374-1f7d44223e6b","now":"2026-05-27","series":null,"integrations":null,"categories":[],"signalSources":[]}},"staticQueryHashes":["1103062666","1114827244","1205817653","1232385435","1291262602","1342715763","1376961975","1427225953","1520198276","1590856782","1594459315","1645518079","1702343420","189493211","2141329968","2267330285","2344000787","2348058626","2349192796","2392551400","2520474177","2608229151","2694698993","2763739722","277772772","2926084749","2929656701","3030471832","3287603011","3302639276","3304847038","3668403506","3696059859","3822191430","3909597242","3917076254","4160255059","4201871693","455672959","648930592","709110368","769109155","779970088","975170159"]}