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It's about how many people at the account and through which channels. The best reps don't run a single email thread to one contact. They multi-thread across the buying committee (economic buyer, technical evaluator, end user) and coordinate touches across email, phone, and LinkedIn. 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","_key":"072fb587d8d6"},{"_type":"span","marks":[],"text":"\nUse signals (not just lists) to identify the accounts and contacts worth your time right now.","_key":"57f6c18a8364"}],"level":1},{"style":"normal","_key":"b1075dc367fa","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Why now? ","_key":"48c841848d0a"},{"_key":"12c5110b8f11","_type":"span","marks":[],"text":"\nAnchor every outreach to something observable: a job change, an intent signal, a product usage shift, a renewal date."}],"level":1,"_type":"block"},{"_key":"07ccab164518","listItem":"number","markDefs":[{"_key":"07be4119e935","_type":"link","href":"https://www.commonroom.io/product/buying-committee/"}],"children":[{"text":"Which stakeholders? ","_key":"235a1bec2d10","_type":"span","marks":["strong"]},{"text":"\n","_key":"7e3b657db131","_type":"span","marks":[]},{"marks":["07be4119e935"],"text":"Map the buying committee","_key":"76dfd93f9ee4","_type":"span"},{"text":". 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","_key":"cbba3a9f7dc5","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":"\nIf the intelligence layer only captures what happens inside the tool (opens, clicks, replies), you're working with similar data to other teams using that tool. Look for signals from outside the sales funnel: product usage, community engagement, web research intent, job changes.","_key":"113897e7ec6b"}],"level":1,"_type":"block","style":"normal","_key":"c079e28fb8a5","listItem":"number"},{"_type":"block","style":"normal","_key":"75d00af3e104","listItem":"number","markDefs":[],"children":[{"_key":"7c7cd1596585","_type":"span","marks":["strong"],"text":"Can it multi-thread across an account?"},{"_type":"span","marks":[],"text":" \nDeals involve buying committees, not single contacts. 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