Research Comparison
Updated
MarkdownSummary
B2B prospecting platform that helps sales teams identify ideal accounts, track champion job changes, enrich CRM data, and capture leads directly from the browser to accelerate revenue.
Funding
$42M (Series B)
Founded
2015
Team
130
Critical Notes
- Deep native LinkedIn Sales Navigator integration; one-click capture and sync to Salesforce and HubSpot - Champion Tracking auto-detects contact job changes for warm leads - AI agent Lando and MCP integrations enable conversational prospecting - Intense competition from ZoomInfo and Apollo - Headcount reductions since 2023 may signal scaling or consolidation challenges - Last raise Oct 2021 (Series B)
Key Features
- Real-Time Champion Tracking - AI-Powered Account Prospecting - Real-Time CRM Enrichment - Prospector Browser Extension - LeadIQ MCP Integration - Power Dialer - Scribe AI Email Generation
Details
B2B prospecting platform. Fully remote team across 30+ countries; headcount ~60-130, down from 2023 peak. $42M raised; $30M Series B Oct 2021 led by Cathay Innovation. Founded 2015 by Mei Siauw and Angelo Huang. Est. revenue $10-15M. ~373K monthly visits. Product-led: freemium, free trial, self-serve Chrome extension on LinkedIn and Sales Navigator, upgrade to Essential or Pro. Sales-led: custom Enterprise plans with Salesforce Managed Package, SOC 2 Type II, GDPR-ready security, credit-based pricing. Closed-source proprietary SaaS; Data API for enterprise. Competes with ZoomInfo and Apollo.
Signalscompared to Common Room
1st Party
- Included: Native Salesforce Managed Package with duplicate detection; HubSpot, Outreach, Salesloft, Gong connectors; one-click push into cadences; 40+ firmographic CRM fields
- Missing: No website visitor de-anonymization of its own; no product usage or data warehouse ingestion; no marketing automation, paid ads, chat/support or customer success sources; capture-and-push CRM sync, not bi-directional signal ingestion
2nd Party
- Included: LinkedIn and Sales Navigator browser extension; captures and verifies emails and mobile numbers
- Missing: LinkedIn is the only source; no open source, community, social, video, review, events or commerce coverage
3rd Party
- Included: Champion Tracking job-change monitoring; G2 research, funding and company growth signals; Warmly partnership for visitor de-anonymization; real-time alerts
- Missing: No native technographics, news/events, job listings or hiring trends; no native intent providers (6sense, Demandbase, Bombora, TechTarget); intent only via Warmly
Custom
- Included: Bulk CSV upload; Data API; Zapier (9,000+ apps); MCP integrations (Claude, ChatGPT); Lando agent parses open webpages and CRM records
- Missing: No native Google Sheets sync; no webhook signal ingestion; custom data used for enrichment lookups, not feeding scoring/workflows
1st Party: Salesforce Managed Package with duplicate detection, HubSpot, Outreach, Salesloft, Gong; 40+ firmographic fields; drop prospects into cadences. 2nd Party: LinkedIn and Sales Navigator extension reads profiles to capture and verify emails and mobiles. 3rd Party: Champion Tracking job-change signal; Warmly for visitor de-anonymization; G2 research, funding, company growth; real-time alerts. Custom: CSV upload, Data API, MCP, Zapier (9,000+ apps), Lando agent parsing webpages and CRM records.
Identitycompared to Common Room
Enrichment
- Included: Proprietary database with confidence scoring; 2.5% bounce on Verified, 14% on Verified-Likely; 5-10% phone connect rate, 15% on verified mobile; Data Hub automated CRM refresh; Data Community crowdsourcing
- Missing: No waterfall enrichment; single source only; no multi-provider fallback; no AI quality control
AI Powered
- Included: Proprietary confidence scoring for emails and phones; MCP lookups by name, email, LinkedIn URL
- Missing: No AI identity resolution (image matching, cross-social fuzzy matching, AI dedup); AI focused on outreach (Scribe, Lando)
Identity
- Included: Deterministic matching (LinkedIn URL, email, name); CRM dedup and routing; Champion Tracking resolves contacts to new role/company
- Missing: Not a CDP; no stitching of 1st/2nd/3rd-party behavioral data; no merge review queue; no probabilistic cross-source matching
Identity: Deterministic matching on LinkedIn URL, email, name; Champion Tracking resolves new role/company; CRM dedup and routing; not a CDP, no behavioral stitching. Enrichment: Proprietary database from public sites, social profiles, job boards, opt-in partners; no waterfall; confidence scoring; 2.5% bounce Verified, 14% Verified-Likely; phone connect 5-10%, 15% verified mobile; Data Hub CRM enrichment. AI Powered: Confidence scoring algorithms; MCP lookups; no AI identity resolution; AI focused on Scribe and Lando.
Automationcompared to Common Room
Combine
- Included: 12+ AI signals (job postings, tech stack, funding, social activity) blended into profiles
- Missing: Combines only for scoring, not triggering or filtering actions; cross-signal logic requires Workato/Zapier
Score
- Included: Four-pillar AI scoring (ICP Fit, Contact Confidence, Buying Intent, Fraud Risk); explains top signals; configurable to ICP
- Missing: Inputs limited to LeadIQ data; no scoring on product usage, web visits, community, support or custom fields
AI Message
- Included: Scribe AI in Outreach, Salesloft, Gmail; LinkedIn URL + value prop + up to 3 insights; drafts and subject lines
- Missing: Personalization from LinkedIn profile data only; no site, product or community behavior
AI Research
- Included: Lando conversational agent; MCP integrations (Claude, ChatGPT); account research, decision-maker identification, job-change checks
- Missing: Bounded by LeadIQ firmographic/contact database; no 1st-party or community signal research; no documented prompt library
Workbench: none; works through CRM/SEP. Workflow: No native multi-step builder; data capture and CRM enrichment via managed packages, Workato, Zapier. Alert: Real-time Champion Tracking alerts or weekly digests, paired with AI outreach. Combine: 12+ AI signals build profiles; cross-signal actions need Workato/Zapier. Score: Four pillars (ICP Fit, Contact Confidence, Buying Intent, Fraud Risk); transparent, configurable. AI Message: Scribe AI in Outreach, Salesloft, Gmail; LinkedIn URL, value prop, up to 3 insights. AI Research: Lando agent and MCP integrations (Claude) for account research, decision-makers, job-change checks.
Supportcompared to Common Room
Systems
- Included: Zendesk help center; email support; phone line 1-888-653-2347; dedicated CSMs for mid-market and enterprise
- Missing: No in-app chatbot documented
Content
- Included: Help Center; LeadIQ Academy videos; Privacy Resource Center (GDPR/CCPA); sales templates (4T Template)
- Missing: Focused on extension use and cold email, not GTM operations
Community
- Included: Data Community credit program (100 standard, 10 premium credits monthly); template library
- Missing: No peer forum or user profiles; community is a data-sharing opt-in
...
Status: Watch
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