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Research Comparison

Updated

Markdown

Summary

AI-powered sales dialer that automates outbound calling, detects live answers, and provides AI coaching to help sales teams increase live conversations and book more meetings.

Funding

73.2

Founded

2018

Team

167

orum.com

Critical Notes

- Pioneered parallel dialing: up to 10 numbers simultaneously - Proprietary telephony stack (no Twilio), median connect under 1 second - Carrier spam-flagging risk of parallel dialing; mitigated with dynamic call routing and automated number rotation - Too expensive and restrictive for small businesses due to 9-seat minimum

Key Features

- Parallel Dialing - AI Voicemail Drop - Live Answer Detection - Scout AI Number Verification - Coach AI Call Listening and Scorecards - CRM and SEP Integrations - International Calling - Number Rotation and Reputation Monitoring

Details

Orum is an AI-powered sales dialer at orum.com, distinct from the unrelated fintech of the same name. Team ~167 (160-170), mostly remote, HQ Austin, Texas. Raised $73.2M over four rounds; latest $22M Series B (Nov 2022); $25M Series A (2021) led by Craft Ventures. Founded 2018 by Jason Dorfman and Karthik Viswanathan. Est. revenue $25M-$29M/yr. ~178,000 monthly web visits, ~49,000 LinkedIn followers. Industry: B2B SaaS, sales technology, sales enablement. Sales-led only: no self-serve, free trial, freemium, or public pricing; demo required; billed annually per user with reported 9-seat minimum; dedicated implementation, onboarding, and CSM support. Not product-led, not open source. Execution tool, not buyer intelligence: reps must bring their own lists. Strength: Coach AI (scorecards, roleplay, whisper coaching).

Signalscompared to Common Room

1st Party

  • Native bi-directional sync with Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong Engage; pulls call lists in, pushes call activity, dispositions, recordings out
  • No website visitor tracking, product usage or data warehouse, Marketo, paid ads, chat/support, customer success, Zoom Engage/Dialer; CRM/SEP used only as call list source

2nd Party

  • none
  • No GitHub, social listening, communities, G2, events, Shopify

3rd Party

  • none
  • No job changes, hiring trends, news, technographics, intent providers; no account-level intent

Custom

  • CSV upload (Google/Microsoft formats); outbound-only webhook sending JSON call metadata on logged calls
  • No public REST API, developer portal, Zapier, Google Sheets, inbound webhooks

1st Party: Native integrations with Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong Engage. Reps pull contact lists and reports to start dialing; activity data, dispositions, recordings sync back automatically (bi-directional). 2nd Party: none. 3rd Party: none. Custom: Manual CSV upload (Google and Microsoft formats) builds call lists. No public REST API, developer portal, or Zapier. Outbound-only webhook sends JSON payloads with call metadata and dispositions to external endpoints when a rep logs a call, enabling sync to homegrown systems and custom CRMs.

Identitycompared to Common Room

Enrichment

  • Scout Agentic Phone Number Enrichment; appends/replaces numbers, verified by real connect outcomes; 10+ data sources
  • Phone only; no email, job details, firmographics, prospect directory; 200 credits/rep/month on Ascend plan

AI Powered

  • Agent autonomously picks trusted data source and writes back to CRM; Boost Connect ranks numbers by live-pickup likelihood using time zone and connect history
  • No AI identity matching across sources, no auto-enrichment on discovery

Identity

  • Phone number resolution only; picks most dialable number using CRM data, 10+ vendors, 2B+ historical calls
  • No person-level identity resolution, contact merging, de-anonymization, social matching

Identity: No B2B identity resolution such as visitor de-anonymization or Person360 tracking. Only phone number resolution, combining CRM records, 10+ third-party sources, and signals from 2B+ historical calls to find the most accurate dialable number. Enrichment: Scout Agentic Phone Number Enrichment appends missing or replaces bad numbers. Pulls 10+ third-party sources into one clean output. Ascend plan includes 200 credits per rep per month. Specialty: outcome data from billions of calls verifies a number actually connects, beyond static vendor lookups. AI Powered: Agentic AI powers Scout; agent decides which sources to trust, when to enrich, and what to write back to CRM. Boost Connect ranks numbers most likely to reach a live human using signals, connect history, and time zones.

Automationcompared to Common Room

Combine

  • none
  • No signal combining; only call outcome signal

Score

  • AI Scorecards rate reps 0-5 on opener, discovery, objection handling, tone
  • No contact or organization scoring, no custom scoring models

AI Message

  • none
  • No AI-generated outreach; voicemail drop is pre-recorded audio

AI Research

  • none
  • No account research, prompt library, or org Q&A

Workbench: Dedicated calling workspace and Virtual Salesfloor recreating in-person sales floor for remote teams; reps work call tasks, lists, sequences loaded from CRM/SEP. Workflow: Automated call workflows with AI live-human detection; identifies human, voicemail, dial tree, or screener; auto drops voicemails, dispositions non-human answers, logs activity, advances cadences; connects rep only on live human. Alert: unsure. Combine: none. Score: none for contacts or organizations; AI Scorecards score rep calls 0-5 on opener, discovery, objection handling, tone. AI Message: none. AI Research: none.

Supportcompared to Common Room

Systems

  • support.orum.com on DevRev (migrated from Zendesk); in-app widget with AI self-service and ticket tracking; phone support
  • unsure

Content

  • Help center (Getting Started to Security & Compliance), Orum 101 videos, YouTube walkthroughs, live training, leader templates, dials calculator, 7-step seller quickstart, AI roleplay and scorecards
  • unsure

Community

  • none
  • No public forum, templates marketplace, user profiles; Virtual Salesfloor is internal product feature

...

Status: Watch

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