Accounts Don't Buy. People Do.
- August 6, 2026
- 4:00 PM
- Online
Account-level ABM signals tell you a company is interested, but not who to call or why. This session covers how to turn scattered buying signals into a prioritized list of real people and build multi-threaded plays that actually move pipeline.
Speakers & Hosts
Why the future of ABM is person-level and how to know exactly who to call, when, and why.
Your ABM platform says an account is hot. Great. Now who do you actually call?
An account score tells you something is happening, not who's driving the buying process, who's missing from the conversation, or who's quietly blocking the deal. With bigger buying committees and less buyer trust, guessing wrong costs more than ever. That's where most ABM programs stall.
Join Mason Cosby, Davis Potter, and Common Room’s Will Taylor, for a conversation on how modern GTM teams identify the buying committee, uncover engagement gaps, and reach the right person at the right time with the right context.
You'll learn:
- How to identify the buying committee behind your target accounts
- How to see who’s engaged, who’s missing, and where you have gaps in coverage
- How to prioritize the right people with the right context to create more buying conversations
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