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ABM is getting a glow up. Turns out it just needed better plumbing.
Jul 14th, 2026·7min readABM didn't fail because the strategy was wrong. It failed because the signal and the action lived in different systems, and a human had to carry the message...Blog post
AI Won't Replace Your Reps. It'll Just Expose the Ones Who Weren't Doing Much Anyway
Jul 13th, 2026·9min readSome companies are cutting sales headcount in half with AI. Their pipeline is about to explain why that was a mistake.Blog post
Intelligence Doesn't Need a Home Screen
Jul 10th, 2026·6min readMost AI adoption fails at the same moment: a rep hits a wall, gives up on the tool, and does the work by hand instead. Common Room's Slack Bot, and our CLI and MCP integrations solve for this directly,...
