Lead scoring

Scoring that sees every signal

Separate signal from the noise in your product data and package up product-led plays for reps to prioritize and convert.

“Common Room is both the brain behind our GTM strategy and the action layer. For sales and marketing, the day starts and ends in Common Room.”

“Common Room centralizes tooling and increases rep efficiency. As a RevOps professional, that’s the whole game.”

“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier."

Signal blindness
Traditional scoring relies on what a marketing automation platform can see, leaving critical buying signals unscored.
Black box scoring
ABM platforms provide an account score but don’t offer context on what’s behind that score.
Generic outreach
Without clear reasons behind scores, sellers default to one-size-fits-all messaging that lands flat and ends up in spam.

Get the most informed scores on the market.

Scoring that reflects every buying signal
Combine hundreds of buying signals—from first-party product usage to dark-funnel chatter to website engagement—into a single, comprehensive buying intent score. Score signals at the person level and aggregate scores across an account record.
See the story behind the score
Hover over any score to reveal the exact behaviors and attributes behind the score. Give reps the transparency and context they need to reach out with a message that packs a punch.
Lead & account scoring made simple
Weight what buying signals matter most with simple weight sliders—no data scientist or spreadsheet gymnastics required.
Prioritize what generates pipeline
Turn every rep into a top performer by focusing their time and effort on the highest-scored prospects who are likely to convert.