Go-to-market signal guides

Explore how you can use different signals to spotlight revenue opportunities and go to market intelligently.

Award or recognition

When a company gets a round of applause.

SocialNews + events

Low Intent

Customer/champion job change

When a product buyer or user switches organizations.

SocialCRM

High Intent

GitHub activity

When someone is poking around your repository.

Open-source

Medium Intent

Integration page activity

When someone is window-shopping for power-ups.

ProductWebsite

Medium Intent

Merger or acquisition

When a company merges a product, team, or line of business.

News + eventsSocial

Low Intent

Negative media coverage

When a company gets pummeled in the press.

SocialNews + events

Medium Intent

Paid ceiling threshold approached

When someone needs to pony up.

Product

High Intent

Product link share

When a company is sharing the love.

Product

Medium Intent

Surge in product log-ins

When someone is sharing their log-in credentials.

Product

Medium Intent

Trial end approached

When someone’s free ride is coming to an end.

Product

Medium Intent

Aha! moment reached

When someone first groks the value of your product.

Product

High Intent

Brand/website relaunch

When a company slaps a new coat of paint on.

WebsiteSocial

Low Intent

Community/forum question answered

When someone does your support team a solid.

CommunityForum

Medium Intent

Competitor feature depcrecation

When one of your competitors sunsets a feature.

SocialNews + events

High Intent

Content consumption

When someone has eyes on your content.

WebsiteSocial

Low Intent

Digital event registration or attendance

When someone interacts with your organization online.

WebsiteCommunity

Low Intent

Event sponsorship

When a company helps put on a show.

SocialNews + events

Low Intent

Ideal persona recently hired

When someone in your ICP gets a new gig.

SocialCRM

Low Intent

Integration connected

When a company signals they’re sticking around.

Product

Medium Intent

Likes/comments on relevant topics across content aggregators

When someone is engaging with business-relevant content.

WebsiteForum

Low Intent

LinkedIn profile view

When someone gives your profile a peek.

Social

Low Intent

Offer expiration (internal)

When your organization ups the urgency.

CRMProduct

Low Intent

Payment method added

When someone throws down the plastic.

Product

High Intent

Platform policy change

When tech changes lead to FUD.

News + eventsSocial

High Intent

Power user threshold reached

When someone reaches the 1% of product users.

Product

High Intent

Product review intent

When you get intent data from the review marketplace.

Website

Low Intent

Questions/comments on relevant topics across online forums

When someone is saying something you want to hear.

Forum

Low Intent

Relevant post engagement

When someone is clicking like on the right content.

Social

Medium Intent

Shared connections

When someone is a friend of a friend.

CRMSocial

Low Intent

Sign-up flow abandonment

When someone ghosts you at the one-yard line.

Product

Medium Intent

Subscribe (blog, newsletter, video, podcast, etc.)

When someone signs up for your mailing list.

WebsiteEmail

Low Intent

Surge in hiring

When a company is filling the ranks.

News + eventsSocial

Low Intent

Topic engagement

When someone jumps on a business-relevant bandwagon.

SocialCommunity

Low Intent

Capital raised/new funding secured

When a company gets an influx of cash.

SocialWebsite

Low Intent

Earnings call/10-K release

When a company pulls back the curtain on its finances.

SocialNews + events

Low Intent

Gmail sign-up enrichment

When you separate the person from the email address.

Product

Medium Intent

Job openings

When a company is growing headcount.

WebsiteSocial

Low Intent

Multiplayer product activity

When a company is collaborating in a corner of your product.

Product

High Intent

New account sign-up

When someone raises their hand with a free trial.

Product

Medium Intent

Pricing page activity

When someone is comparing plans.

WebsiteProduct

High Intent

Rapid rise and fall in product usage

When a company is putting your product through its paces.

Product

High Intent

Surge in product usage

When a company is rapidly adopting your product.

Product

High Intent

Activity level spike

When someone becomes a “power user” in your digital ecosystem.

CommunitySocial

High Intent

Analytics tag added to website

When a company starts digging deeper into visitor behavior.

Website

Low Intent

Bug complaint

When someone gripes about a glitch.

ProductCommunity

Medium Intent

Community/forum question asked

When someone raises their hand.

CommunityForum

High Intent

Competitor follow

When someone gives one of your competitors a follow.

Social

Medium Intent

Customer story published (internal)

When you share a customer success story with the world.

WebsiteSocial

Low Intent

Docs page activity

When someone is digging through your documentation.

WebsiteProduct

Medium Intent

Form or chat abandonment

When someone stops right before they cross the finish line.

WebsiteProduct

Medium Intent

Ideal persona support forum join

When someone in your ICP needs a helping hand.

CommunityForum

Medium Intent

Integration disconnected

When a company signals there’s trouble in paradise.

Product

Medium Intent

Likes/comments on relevant videos

When someone is engaging with business-relevant vids.

Social

Low Intent

Live event registration or attendance

When someone interacts with your organization in real life.

WebsiteCommunity

Low Intent

Organizational growth

When multiple people from the same team show you some love.

SocialCommunity

Medium Intent

Personal milestone

When someone has a Hallmark moment.

Social

Low Intent

Podcast guest appearance

When someone steps behind the mic.

SocialWebsite

Low Intent

Product or feature launch (external)

When a company is making waves in the market.

News + eventsSocial

Low Intent

Professional milestone

When someone gets an ego boost at work.

SocialNews + events

Low Intent

Rage clicks

When a product user is cursing under their breath.

Product

Medium Intent

Round-tripping (contacts from a vendor used internally)

When you engage in a little quid pro quo.

Custom

Medium Intent

Shared investor

When a company is in the same portfolio as you.

Custom

Low Intent

Social post

When someone pulls out their megaphone.

Social

Low Intent

Support ticket creation

When someone asks to speak to the manager.

WebsiteCommunity

Medium Intent

Surge in layoffs

When a company is getting leaner.

News + eventsSocial

Medium Intent

Upcoming renewal with competitor

When a company decides to double down or break free.

CRMSocial

Medium Intent

Compliance or IT user identification

When a compliance or IT pro starts using your product.

ProductSocial

High Intent

Economic buyer activity

When a decision-maker enters the chat.

ProductSocial

High Intent

Ideal persona community join (owned)

When someone in your ICP joins your party.

Community

High Intent

Keyword engagement

When someone is saying all the right things.

SocialCommunity

Medium Intent

Multiple workspaces created by single org

When a company is ripe for consolidation.

Product

High Intent

New leadership recently hired

When a company shakes up the C-suite.

SocialWebsite

Low Intent

Product activity after stagnant period

When someone comes back from vacation.

Product

Medium Intent

Security/terms page activity

When someone starts doing some serious digging.

WebsiteProduct

Medium Intent

Tech stack adjacency

When a company’s stack complements or competes.

SocialOpen-source

Medium Intent

Advertising tracking tag added to website

When a company gets serious about scaling channel investment.

Website

Low Intent

Beta launch (internal)

When you offer early access to users.

Product

Low Intent

Channel sentiment

When someone sends love letters or hate mail.

SocialForum

Medium Intent

Competitor closure/acquisition

When one of your competitors goes dark.

SocialNews + events

High Intent

Competitor job change

When someone jumps ship from one of your competitors.

Social

Medium Intent

Customer/prospect promotion

When a customer (or potential customer) gets a leg up at work.

Social

Low Intent

Event keynote/panel participation

When a company puts one of its own in the spotlight.

SocialNews + events

Low Intent

Ideal persona community join (unowned)

When someone in your ICP joins another party.

Community

Low Intent

Influencer follow

When someone follows an influencer in your wheelhouse.

Social

Low Intent

Legislation change

When a company is impacted by government regulations.

News + eventsSocial

High Intent

LinkedIn insights tag activity

When you use LinkedIn’s version of a reverse IP lookup.

Social

Low Intent

Negative product review

When someone is pointing fingers at a product.

Dark funnelSocial

Medium Intent

Payment declined

When someone’s credit card doesn’t swipe right.

Product

Low Intent

Plan upgrade

When someone goes from standard to premium.

Product

High Intent

Positive media coverage

When a company gets lauded in the press.

News + eventsSocial

Low Intent

Product or feature launch (internal)

When you give people a new reason to pay attention.

Product

Low Intent

Prospect/customer email bounce (internal)

When you get a return to sender message.

Email

Low Intent

Region expansion

When a company moves into a new market.

News + eventsWebsite

Low Intent

Shared advisor

When a company is in your network.

Custom

Low Intent

Shared opportunities across partners

When you’re ready to get nearbound.

Custom

Medium Intent

Stale opportunity

When you see if that low-hanging fruit is ripe again.

CRM

Medium Intent

Surge in email opens (internal)

When someone is passing your message around.

Email

High Intent

Surge or decline in website traffic

When traffic numbers get screwy.

Website

Low Intent

Upgrade screen activity

When someone is considering more bells and whistles.

Product

High Intent
rocket ship blasting off

Try Common Room for free

Start for free

Wanna learn more? Book a demo