Go-to-market signal guides
Explore how you can use different signals to spotlight revenue opportunities and go to market intelligently.
Award or recognition
SocialNews + events
Customer/champion job change
SocialCRM
GitHub activity
Open-source
Integration page activity
ProductWebsite
Merger or acquisition
News + eventsSocial
Negative media coverage
SocialNews + events
Paid ceiling threshold approached
Product
Product link share
Product
Surge in product log-ins
Product
Trial end approached
Product
Stay updated when new signal guides are added
Aha! moment reached
Product
Brand/website relaunch
WebsiteSocial
Community/forum question answered
CommunityForum
Competitor feature depcrecation
SocialNews + events
Content consumption
WebsiteSocial
Digital event registration or attendance
WebsiteCommunity
Event sponsorship
SocialNews + events
Ideal persona recently hired
SocialCRM
Integration connected
Product
Likes/comments on relevant topics across content aggregators
WebsiteForum
LinkedIn profile view
Social
Offer expiration (internal)
CRMProduct
Payment method added
Product
Platform policy change
News + eventsSocial
Power user threshold reached
Product
Product review intent
Website
Questions/comments on relevant topics across online forums
Forum
Relevant post engagement
Social
Shared connections
CRMSocial
Sign-up flow abandonment
Product
Subscribe (blog, newsletter, video, podcast, etc.)
WebsiteEmail
Surge in hiring
News + eventsSocial
Topic engagement
SocialCommunity
Capital raised/new funding secured
SocialWebsite
Earnings call/10-K release
SocialNews + events
Gmail sign-up enrichment
Product
Job openings
WebsiteSocial
Multiplayer product activity
Product
New account sign-up
Product
Pricing page activity
WebsiteProduct
Rapid rise and fall in product usage
Product
Surge in product usage
Product
Activity level spike
CommunitySocial
Analytics tag added to website
Website
Bug complaint
ProductCommunity
Community/forum question asked
CommunityForum
Competitor follow
Social
Customer story published (internal)
WebsiteSocial
Docs page activity
WebsiteProduct
Form or chat abandonment
WebsiteProduct
Ideal persona support forum join
CommunityForum
Integration disconnected
Product
Likes/comments on relevant videos
Social
Live event registration or attendance
WebsiteCommunity
Organizational growth
SocialCommunity
Personal milestone
Social
Podcast guest appearance
SocialWebsite
Product or feature launch (external)
News + eventsSocial
Professional milestone
SocialNews + events
Rage clicks
Product
Round-tripping (contacts from a vendor used internally)
Custom
Shared investor
Custom
Social post
Social
Support ticket creation
WebsiteCommunity
Surge in layoffs
News + eventsSocial
Upcoming renewal with competitor
CRMSocial
Compliance or IT user identification
ProductSocial
Economic buyer activity
ProductSocial
Ideal persona community join (owned)
Community
Keyword engagement
SocialCommunity
Multiple workspaces created by single org
Product
New leadership recently hired
SocialWebsite
Product activity after stagnant period
Product
Security/terms page activity
WebsiteProduct
Tech stack adjacency
SocialOpen-source
Advertising tracking tag added to website
Website
Beta launch (internal)
Product
Channel sentiment
SocialForum
Competitor closure/acquisition
SocialNews + events
Competitor job change
Social
Customer/prospect promotion
Social
Event keynote/panel participation
SocialNews + events
Ideal persona community join (unowned)
Community
Influencer follow
Social
Legislation change
News + eventsSocial
LinkedIn insights tag activity
Social
Negative product review
Dark funnelSocial
Payment declined
Product
Plan upgrade
Product
Positive media coverage
News + eventsSocial
Product or feature launch (internal)
Product
Prospect/customer email bounce (internal)
Region expansion
News + eventsWebsite
Shared advisor
Custom
Shared opportunities across partners
Custom
Stale opportunity
CRM
Surge in email opens (internal)
Surge or decline in website traffic
Website
Upgrade screen activity
Product
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