ABM

Know the buyer, not just the account.

Most ABM programs don't fail on strategy. They fail because intent never reaches sellers in time, and when it does, it arrives without the context to do anything with it.

What results can I expect?

Asana logo
dbt Labs logo
Notion logo
Twilio / Segment logo
Figma logo
Snowflake logo

What's wrong with the status quo?

  • Account-level insights aren't enough

    ABM platforms tell you which accounts have intent. They don't tell you who inside the account is actually ready to buy. That gap is where pipeline dies.

  • Hard to act on a black box

    When scoring is opaque, reps don't know who to prioritize or what to say. If they can’t explain the score, they won’t trust it. And if they don’t trust it, they won’t use it.

  • Demand dies between teams

    Marketing runs incredible campaigns. RevOps builds brilliant plays. And then it all lands in a CSV nobody opens. The problem isn't the campaign. It's the hand-off.

What's the secret sauce?

Real people. Real intent. Real action.

  • Uncover the person behind the intent

    Most intent tools stop at the account. Common Room identifies the actual person behind the buying signals by using AI-powered identity resolution that goes beyond email to find reliable cross-channel identifiers. The result: 30–50% higher match rates in enrichment bakeoffs.

  • Never miss a buying signal

    Common Room captures 50+ native signal types like job changes, pricing page visits, Slack questions, GitHub activity, LinkedIn signals, hiring patterns, and much more. Plus agentic signal capture for anything custom to your business. Every signal. One place. Always on.

  • Prioritize accounts with full context, not a black box

    Score contacts and accounts on any combination of demographic, firmographic, and buying signals. Hover any score to see exactly what’s driving it like contributing signals, weights, and why. Your reps can then finally explain their prioritization. That’s not a small thing.

  • Build your ABM ad strategy on real signals

    Whether you're running event follow-ups, paid campaigns, or outbound sequences, Common Room surfaces the right accounts and the right people for every play. Build precise cohorts based on buying signals, funnel stage, score, and fit, and sync them directly to your ad platforms or marketing automation tool. No more CSVs. No more guessing.

  • Account research that runs itself

    Most reps spend 40% of their time on research that shouldn’t require a human at all. RoomieAI™ Capture handles it by hunting buying signals, mapping stakeholders, and building full account context automatically. Your reps show up ready. Not researching.

Common questions

What is account-based marketing (ABM)?

ABM is a GTM strategy where sales and marketing align on a defined set of target accounts and coordinate outreach based on fit, intent, and engagement. Done well, your team spends time on the accounts most likely to convert using messaging that reflects what's happening at that account. Check out our Glossary to learn more.

How is Common Room different from 6sense for ABM?

6sense tells you which accounts are in-market. Common Room tells you which person is showing buying signals and why so your reps know who to call, not just which logo to prioritize. See our full 6sense comparison.


What buying signals does Common Room capture for ABM?

Website visits, pricing page views, job changes, product usage, GitHub activity, community engagement, Slack conversations, LinkedIn activity, hiring signals, tech stack changes, and third-party intent via Bombora—all unified into a single person-level profile.

What's the difference between person-level intent and account-level intent?

Account-level intent tells you a company is researching a topic. Person-level intent tells you exactly who at that company is showing buying behavior, and gives your reps a reason to reach out today, not just a place to start.

Can Common Room replace tools like 6sense or Clay?

Yes. Common Room covers account prioritization, intent scoring, enrichment, and buying signal capture, and goes deeper than 6sense on signal granularity and scoring transparency, and deeper than Clay on operational overhead. The goal is one place where your ABM motion actually runs.

How does Common Room integrate with my existing ABM stack?

Common Room connects bidirectionally with your CRM, data warehouse, and marketing automation platform. Contacts, scores, and signals flow automatically so the demand your marketing team generates reaches your sellers with enough context to act on it.

Find your best buyers.