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Nov 12th, 2021

What is a DAO and why does it matter to community managers?

  • Community Author

    Community Author


In this 10-minute video, the Community Coach, who also goes by Community Coach Carmen on Twitter, demystifies DAOs, or the Decentralized Autonomous Organizations you've likely heard so much about recently.

🎥 For the entire download on DAOs, watch the full video.

What's a DAO? As she explains, it's an entity with no centralized leadership. It's collectively owned by its members, decisions are made from the bottom-up, and it's governed by rules stored in the blockchain.

She sees DAOs as offering a practical toolkit that enables online communities to build in transparent, inclusive, and effective ways, pool funds for what matters most to them, and more. Perhaps a DAO isn't right for your community right now, but there are ideas and features behind DAOs that you can likely apply today.