Article by Taylor Soper
The news: Common Room, a year-old startup based in Seattle, is coming out of stealth mode in a big way. The company revealed $52 million in total funding and big-name customers using its software that aims to help companies deepen relationships with their users and customers. GeekWire first uncovered the startup in September just as it was getting off the ground.
The product: The company’s tools act as a conduit between organizations and people in their communities. It integrates with communication apps such as Slack, Twitter, Discord, and more. The idea is to make “community” a competitive advantage, connecting users with each other and soliciting product feedback.
“A referral of another user is the best marketing you could ask for. The advocacy of a customer champion is the best sales you could ask for,” noted Sarah Guo, partner at Greylock, which led the $32.3 million Series B round.