Who is sales really? What do they mean to the company and your community? In their podcast, In Before the Lock, community leaders Erica Kuhl and Brian Oblinger discuss the benefit of truly getting to know your sales team. Understand who they are and their pressures, and you'll begin to see them as a real opportunity to collaborate.
When you think about it, the prospects they're cultivating today will eventually become customers who will ultimately become your community members. The trajectory of the company — adding new customers every quarter at whatever rate — ties directly to the growth of your community.
For the full discussion and tips on working more closely with your own sales team, tune in to Episode 45 of In Before the Lock, "Money on the Table".