- Speed up outbound without sacrificing quality: Help reps customize outbound for every prospect at speed. From sequence to send, Common Room lets you edit and iterate minus the context switching.
- Eliminate workflow whiplash: Edit outbound sequences in Outreach directly from Common Room. Reps can stay in their flow state instead of switching screens.
- Fine-tune without frustration: Revise AI-generated outbound on the fly with a sales-friendly AI writing assistant. Reps can modify messaging with a copywriting collaborator.
Outbound used to mean picking your poison: Go fast and be generic or go deep and watch velocity crater.
That was then. This is now.
Rapid speed to lead is table stakes in modern go-to-market. So is contextual, relevant outreach.
The good news? Sequencing solutions and generative AI make it easier than ever to scale made-to-order outbound.
The bad news? Too many GTM teams are still swiveling between signal point solutions and sequences to customize outreach. Not to mention rewriting AI messaging from scratch.
Common Room is here to help.
Our customer intelligence platform is the AI brain behind many of today’s fastest-growing pipegen engines, enabling GTM orgs to capture, orchestrate, and activate every relevant data point and signal at speed and at scale.
And now we’re giving our brain’s arms and legs an upgrade, allowing Common Room customers to:
- Edit outbound sequences in Outreach directly from Common Room—the only platform that currently offers this capability natively—to eliminate unnecessary tab hopping.
- Revise AI-generated outbound on the fly with a sales-friendly AI writing assistant to quickly iterate on messaging for maximum impact.
“Sales reps can now edit sequences within Outreach’s AI Revenue Workflow Platform directly from Common Room, allowing them to customize each engagement touchpoint based on the deep buyer insights captured in Common Room’s Customer Intelligence Platform. Along with Common Room’s AI writing assistant, this makes it easier than ever for reps to personalize outreach without disrupting their workflows or slowing down pipeline.”
—Maggie Valentine, Director of Technology Partnerships at Outreach
Solving the personalization paradox
Every GTM org is chasing the same thing: Right person, right message, right time. Quickly and consistently.
Modern tooling makes this possible, but there are still obstacles:
The sequence snag
Not every prospect fits into the same multi-step sales sequence. And dynamic variables can only take you so far.
Sometimes you need to switch up the messaging template based on intel you uncover, like a new exec coming on board or an in-progress competitive eval.
Sometimes you need to skip the ROI-centric messaging and jump straight into a technical deep dive.
And sometimes you need to shift from “Let’s schedule a demo” to “Here’s some content to share with your team.”
Whatever the case, reps have to toggle between data sources and their sequencing solution to gather context and make adjustments.
The bigger the book of business—and the deeper the personalization—the more the tab hopping adds up.
The AI editing tax
LLMs help reps solve the blank page problem. But even models trained on proven outbound frameworks don’t know your prospects like you do.
Maybe you need the hook to reference a product launch from last week instead of an IPO from a few months ago.
Maybe you need to button up the copy because you’re talking to a Fortune 500 CFO instead of a below-the-line stakeholder.
Or maybe you need to swap out the customer story you reference to better match the persona or industry.
No matter the scenario, manual rewrites turn into the exact kind of time suck you want reps to avoid.
Each minute reps spend hand-editing copy defeats the entire purpose of AI automation.
But here’s the thing: Your reps don’t have to hop back and forth between point solutions, sequencers, and LLMs to spotlight in-market buyers, edit sequences, and update copy.
Instead they can identify, enrich, and research hot prospects, customize sequencing, and rapidly iterate on messaging with an AI assistant—all in one platform purpose-built for pipegen.
In-platform sequence management
Common Room customers have long been able to send or sequence directly from our platform.
Now they can edit multiple steps in an Outreach sequence before enrolling a contact—making it much easier to quickly personalize their approach.
This feature is now in beta—please contact your CSM if you're interested in getting early access.
Common Room serves up every relevant data point and buying signal from across first-, second-, and third-party data sources to reps right where they work—demographic, firmographic, behavioral, you name it.
Reps can take this person- and account-level intel, filter Outreach sequences by collection, customize every step in a prebuilt sequence based on their findings, and automate outreach, all without ever leaving Common Room.
No swivel chair effect. No piecemeal personalization.
Research once and adjust anything you want.
AI writing assistant
Common Room users can already use our suite of AI agents—RoomieAI™—to automate deep account research and generate tailored messaging in real time for every prospect.
Now they can rapidly iterate on AI-generated messaging via a dedicated AI assistant that makes it incredibly easy to fine-tune copy.
RoomieAI Activate allows you to pull from both internal and external data sources to instantly craft hyper-personalized, hyper-relevant outbound for any prospect—whether as part of a one-off send or a message snippet mapped to a sequence.
Reps can use our AI writing assistant as a copywriting collaborator to wordsmith messaging until they’re 100% satisfied, easily changing referenced insights, message structure and formatting, tone and style, length, and more using conversational instructions.
No getting stuck with a first draft. No editing by hand.
Let AI do the heavy lifting while you add the human touch.
From template to tailored in seconds
Hitting quota isn’t just about hitting send—it’s about hitting the mark.
Sequencing solutions and GenAI are a big help, but we believe reps on the front line should be able to calibrate their approach on the fly without worrying about slowing down pipeline.
Now they don’t have to.
Right person, right message, right time. Every time.
We built Common Room to make it easy.
Personalize without slowing down pipeline using Common Room
Get in touch to see how Common Room’s GTM AI shows you who to target, when to engage, and how to convert.