The Rise of the Community Leader - Meet Tasneem Muchhala

Community leaders have a lot in common, like their enthusiasm for teaching and learning, and a passion for building meaningful relationships within and across communities. As community leaders, their goals are similar, but their paths to community leadership are surprisingly diverse and often surprisingly...surprising.

Our series, "The Rise of the Community Leader," celebrates these uncommon paths, the people who took them, and what they learned along the way. Want to connect with more community leaders like them? Join Uncommon.

Meet Tasneem Muchhala, Senior Community Experience Coordinator at Remo.

How did you get your start in community?

To be honest, I started in community while studying at university, I just didn't know it. I was a part of a few different clubs or societies where I'd help to put on events and gatherings from time to time. But, it wasn't until I got to my company now and started working on this community, that I realized, "Hey, this seems sort of similar!".

When I started working at Remo, our team was looking for a way we could keep our customers connected and offer more support, so the idea of creating a customer community was brought up. I was lucky enough to just kind of run with it, and now here I am 😄

Tell us about the community you currently lead.

For the past year and a half, I've been leading the Remo Revoltion Community, a space designed for online event enthusiasts to share ideas, questions, and advice.

We realized when COVID-19 hit, a lot of companies hosting events had to make a really sudden 90-degree jump into this brand new world of online events. We wanted to create a safe space for people to navigate this area together and learn from one another.

What’s a key piece of advice you wish you would have had when starting your community career?

Try, try and try again! I hate to admit it, but not every idea is going to work out (or at least it sure didn't for me!), and that's perfectly fine! Because, every community is so unique, it takes time to really understand your members and what they're looking for. You can (and should) definitely look online for best practices and starter ideas, but at the end of the day it's a lot of trial and error to find out what actually works best for your community members.

Investment in community is growing. Where do you see it in 5-10 years?

Definitely a lot more data-oriented (at least I hope!). There are some great metrics out there currently to measure community success, but I haven't yet found a simple way to track higher-level things like member connection, or ROI just yet. In my opinion, with more easily accessible data, you can create much more personalized and interesting experiences for your members. Not to mention, it also becomes easier to show how much of a positive impact community can have on an organization as well.

If you've got some ideas on community analytics, please let me know, I'd love to brainstorm together!

What's your favorite part about working in community?

My favorite part about working in community has to be the people and seeing when new connections form! Personally, I've always loved talking to people and creating connections/ relationships, so it's definitely amazing to me that every day I get to do exactly that. But, more than that - it's seeing two people, who haven't met before, interact and create this genuine connection through your community - that's just mind-blowing to me sometimes.

What's the coolest thing you've seen community achieve?

There are so many to choose from! But, for me in particular it's just the simple act of seeing community members help one another. One of my all-time happiest moments working with this community is just seeing the organic conversations and discussions that start up. Because, at the end of the day, for me that's when a community can be recognized as a community.

And now some fun questions we ask our Roomies when they join the team 🙂

Favorite emoji?

😂

Favorite quote?

"Live. Love. Laugh" (Oh! And "Pivot!" for all the Friends fans out there.)

Favorite good TV Show?

Friends

What's your inner animal?

🙊 Monkey

If you had a food truck, what would you name it?

Hot Chilli Steppers

Next travel bucket list items to check off?

Japan

Thanks for sharing your story with us, Tasneem! And thank you for building a community that's helping us all learn how to "Pivot!" our event strategies 🎉

We're continually looking to highlight community leaders, voices, and stories—if there's someone you'd like to nominate to share theirs, let us know. See you in Uncommon!