Shed light on the dark funnel
Connect to 30-plus channels to uncover user intent signals—product, community, social, and more—and fuel your funnel with a new source of qualified leads.
Standout marketing teams choose Common Room
Fill the top of your funnel
Add new sources of qualified, marketing-sourced leads into the mix by scoring on dark-funnel intent, community activity, product usage, and more. Sync leads to your marketing automation platform or CRM—no need for users to fill out a form.
Inform account-based marketing
Automatically detect interest from accounts at every stage of the funnel and across dozens of channels (like LinkedIn, Twitter, Reddit, GitHub, and Stack Overflow). Inform your ABM strategy to target, warm, and convert your best accounts.
Fuel your awareness flywheel
Identify personas who have extensive reach or love your product (or both). Encourage them to spread the word with automated nudges over Slack or email.
Show the impact of awareness
Connect the dots of your investment in hard-to-track programs like community, events, and influencer sponsorships with revenue to show the receipts on ROI.
What our customers have to say
Tie activity to North Star metrics
Using data from Common Room, I can create a metrics map that shows me how well certain activities correlate to our North Star metric. From there, I can see which bets are working, where to optimize, and which activities to stop.
Esther Kim Trapadoux
Growth Marketing
Add a new source of qualified leads
Thanks to Common Room, our team now has better visibility into the user journey, and we can start to understand the pipeline and revenue impact of community investments—mapping DevRel and community activities to real dollars—for the first time as an organization.
Amelia Mango
Head of Marketing
Grow users across digital communities
Common Room has unlocked important insights into the community-led model that powers our product and growth.
Claire Butler
Senior Director of Marketing
