Marketing teams

Shed light on the dark funnel

Connect to 30-plus channels to uncover user intent signals—product, community, social, and more—and fuel your funnel with a new source of qualified leads.

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Standout marketing teams choose Common Room

Fill the top of your funnel

Fill the top of your funnel

Add new sources of qualified, marketing-sourced leads into the mix by scoring on dark-funnel intent, community activity, product usage, and more. Sync leads to your marketing automation platform or CRM—no need for users to fill out a form.

Inform account-based marketing

Inform account-based marketing

Automatically detect interest from accounts at every stage of the funnel and across dozens of channels (like LinkedIn, Twitter, Reddit, GitHub, and Stack Overflow). Inform your ABM strategy to target, warm, and convert your best accounts.

Fuel your awareness flywheel

Fuel your awareness flywheel

Identify personas who have extensive reach or love your product (or both). Encourage them to spread the word with automated nudges over Slack or email.

Show the impact of awareness

Show the impact of awareness

Connect the dots of your investment in hard-to-track programs like community, events, and influencer sponsorships with revenue to show the receipts on ROI.


What our customers have to say

"Using data from Common Room, I can create a metrics map that shows me how well certain activities correlate to our North Star metric. From there, I can see which bets are working, where to optimize, and which activities to stop."

  • Esther Kim Trapadoux

    Esther Kim Trapadoux

    Growth Marketing

    Amplitude logo

"Thanks to Common Room, our team now has better visibility into the user journey, and we can start to understand the pipeline and revenue impact of community investments—mapping DevRel and community activities to real dollars—for the first time as an organization."

  • Amelia Mango

    Amelia Mango

    Head of Marketing

    Temporal logo

"Common Room has unlocked important insights into the community-led model that powers our product and growth."

  • Claire Butler

    Claire Butler

    Senior Director of Marketing

    Figma logo
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