Light up the dark funnel
Track every dark-funnel signal with agentic buying signal capture. Combine signals with AI-powered waterfall enrichment to prioritize accounts for ABM and pass over qualified leads your reps can actually convert.
Trusted by the fastest-growing Marketing teams
Stop flying blind
Your buyers aren’t active in your marketing platform. They’re learning on LinkedIn. They’re piloting your product. They’re asking for help in communities. It’s time to stop flying blind and start meeting buyers where they are.
Signal blindness
Dark-funnel signals like social engagement, product activity, and web traffic go missed. And if it’s tracked, it’s often siloed, rendering it impossible to see the full customer journey.
Sales hates MQLs
“Qualified” leads passed over to sales don’t convert because the intent isn't strong enough or finding the person behind the intent is a guessing game. Someone at some Fortune 500 account with keyword intent is not actionable.
Ill-informed ABM
Your approach to ABM is ineffective because account selection is based purely on firmographics and not informed by buying signals from high-fit accounts.
Tap into a better way to ABM
Capture and aggregate every dark-funnel signal. Uncover the person and account behind the signal. Score and stack rank qualified leads your sales team can actually convert.
Unify every touchpoint
Track and unify every touchpoint of the customer journey no matter the channel or action with Person360—our out-of-the-box identity resolution and waterfall enrichment engine.
Run ABM programs that actually convert
Capture actionable signals at the person- and account-level to reach in-market accounts with workflows that sync to ad platforms, marketing automation platforms, CRMs, Slack, and more.
Score any signal or attribute
Unlock the ability to score dark-funnel actions with flexible scoring models that weight both buying behaviors and fit criteria.
Agentic LinkedIn signal capture
Use our LinkedIn AI agent to capture prospect engagement with your company posts and any mentions of your company handle on across LinkedIn—no form fill required.
"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."
Tim Hughes
VP of Sales
"Using data from Common Room, I can create a metrics map that shows me how well certain activities correlate to our North Star metric. From there, I can see which bets are working, where to optimize, and which activities to stop."
Esther Kim Trapadoux
Growth Marketing
“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier. We’re excited to keep building plays around all the signals now at our fingertips.”
Erica Anderson
CRO
"Common Room made the operationalization process easy and within a few days we were off to the races. Our sales team has realized real results with meetings booked."
Aisha Nins
GTM Program Manager
"Common Room has unlocked important insights into the model that powers our product and growth."
Claire Butler
Senior Director of Marketing
“We’re turning Common Room into our go-to-market command center. We’re pulling in signals like product usage, job changes, news events, and more, identifying high-fit contacts, and automating action on them. With Common Room, every rep can be a top performer.”
Jean Lafleur
Cofounder and COO
"Common Room empowers us to take action in a very direct way that clearly ladders up to the success of our business and, most importantly, the success of Asana’s customers."
Joshua Zerkel
Head of Global Engagement Marketing
"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."
Tim Hughes
VP of Sales
"Using data from Common Room, I can create a metrics map that shows me how well certain activities correlate to our North Star metric. From there, I can see which bets are working, where to optimize, and which activities to stop."
Esther Kim Trapadoux
Growth Marketing
“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier. We’re excited to keep building plays around all the signals now at our fingertips.”
Erica Anderson
CRO
"Common Room made the operationalization process easy and within a few days we were off to the races. Our sales team has realized real results with meetings booked."
Aisha Nins
GTM Program Manager
"Common Room has unlocked important insights into the model that powers our product and growth."
Claire Butler
Senior Director of Marketing
“We’re turning Common Room into our go-to-market command center. We’re pulling in signals like product usage, job changes, news events, and more, identifying high-fit contacts, and automating action on them. With Common Room, every rep can be a top performer.”
Jean Lafleur
Cofounder and COO
"Common Room empowers us to take action in a very direct way that clearly ladders up to the success of our business and, most importantly, the success of Asana’s customers."
Joshua Zerkel
Head of Global Engagement Marketing
"Common Room gives our go-to-market team members daily feeds of users showing intent across multiple channels—all in one place. Over 50% of our meetings come from Common Room."
Tim Hughes
VP of Sales
"Using data from Common Room, I can create a metrics map that shows me how well certain activities correlate to our North Star metric. From there, I can see which bets are working, where to optimize, and which activities to stop."
Esther Kim Trapadoux
Growth Marketing
“The results speak for themselves. Common Room helps us reach the right people with the right message at the right time—faster and easier. We’re excited to keep building plays around all the signals now at our fingertips.”
Erica Anderson
CRO
"Common Room made the operationalization process easy and within a few days we were off to the races. Our sales team has realized real results with meetings booked."
Aisha Nins
GTM Program Manager
"Common Room has unlocked important insights into the model that powers our product and growth."
Claire Butler
Senior Director of Marketing
“We’re turning Common Room into our go-to-market command center. We’re pulling in signals like product usage, job changes, news events, and more, identifying high-fit contacts, and automating action on them. With Common Room, every rep can be a top performer.”
Jean Lafleur
Cofounder and COO
"Common Room empowers us to take action in a very direct way that clearly ladders up to the success of our business and, most importantly, the success of Asana’s customers."
Joshua Zerkel
Head of Global Engagement Marketing
Tired of surface-level intent, data silos, and gripes from your sales team?
Start capturing dark-funnel signals and identify active accounts in minutes. No CC required. Free 14-day trial.
How it works
Never miss a buying signal
Track activity across every dark-funnel channel—social engagements, open-source activity, product usage, web visits, community questions, and more—to capture demand from the places where prospects are active and the channels your marketing efforts are going toward.
Playbooks for marketing
Convert LinkedIn audiences with signal-based ad targeting
Target LinkedIn ads based on buying signals.
See playbookFind and enrich any high-fit company or prospect in a flash
Spotlight ICP-match accounts and ideal personas lightning-quick.
See playbookIdentify and action on signal-heavy accounts
Prioritize accounts based on buying signals and take action fast.
See playbook
Works with your stack
Common Room integrates with marketing automation tools, CRMs, dark-funnel channels, product data, and custom integrations, ensuring that all your intent data is connected and actionable.
FAQs
Does Common Room integrate with my existing marketing tools?
Common Room offers dozens of natively built and fully managed integrations, including with popular marketing tools like HubSpot, Marketo, and many more. Plus our flexible API makes it easy to import contact, account, and activity data from any source.
Can I score leads and accounts using Common Room?
Common Room’s fully customizable, signal-based scoring lets you create contextual lead and account scores based on machine learning-enriched fit and behavioral data. Scores—and the context behind them—are refreshed daily using your custom rules, parameters, and weighting.
Does Common Room sync contacts and organizations to ad platforms like LinkedIn?
Yes! You can sync accounts and contacts to LinkedIn through automated workflows and you can also export a CSV of any set of contacts or accounts to upload to your favorite ad platform.