Light up the dark funnel

Track every dark-funnel signal with agentic buying signal capture. Combine signals with AI-powered waterfall enrichment to prioritize accounts for ABM and pass over qualified leads your reps can actually convert.

Book a demo Start for free

Trusted by the fastest-growing Marketing teams

Stop flying blind

Your buyers aren’t active in your marketing platform. They’re learning on LinkedIn. They’re piloting your product. They’re asking for help in communities. It’s time to stop flying blind and start meeting buyers where they are.

Signal blindness

Signal blindness

Dark-funnel signals like social engagement, product activity, and web traffic go missed. And if it’s tracked, it’s often siloed, rendering it impossible to see the full customer journey.

Sales hates MQLs

Sales hates MQLs

“Qualified” leads passed over to sales don’t convert because the intent isn't strong enough or finding the person behind the intent is a guessing game. Someone at some Fortune 500 account with keyword intent is not actionable.

Ill-informed ABM

Ill-informed ABM

Your approach to ABM is ineffective because account selection is based purely on firmographics and not informed by buying signals from high-fit accounts.

Tap into a better way to ABM

Capture and aggregate every dark-funnel signal. Uncover the person and account behind the signal. Score and stack rank qualified leads your sales team can actually convert.

Unify every touchpoint

Unify every touchpoint

Track and unify every touchpoint of the customer journey no matter the channel or action with Person360—our out-of-the-box identity resolution and waterfall enrichment engine.

Run ABM programs that actually convert

Run ABM programs that actually convert

Capture actionable signals at the person- and account-level to reach in-market accounts with workflows that sync to ad platforms, marketing automation platforms, CRMs, Slack, and more.

Score any signal or attribute

Score any signal or attribute

Unlock the ability to score dark-funnel actions with flexible scoring models that weight both buying behaviors and fit criteria.

Agentic LinkedIn signal capture

Agentic LinkedIn signal capture

Use our LinkedIn AI agent to capture prospect engagement with your company posts and any mentions of your company handle on across LinkedIn—no form fill required.

GTM teams generate more pipeline together with Common Room
G2 badge for momentum leader

Tired of surface-level intent, data silos, and gripes from your sales team?

Start capturing dark-funnel signals and identify active accounts in minutes. No CC required. Free 14-day trial.

Book a demo Start for free

How it works

Never miss a buying signal

Track activity across every dark-funnel channel—social engagements, open-source activity, product usage, web visits, community questions, and more—to capture demand from the places where prospects are active and the channels your marketing efforts are going toward.

Product features for Agentic signal capture

Works with your stack

Common Room integrates with marketing automation tools, CRMs, dark-funnel channels, product data, and custom integrations, ensuring that all your intent data is connected and actionable.

  • Slack logo
  • GitHub logo
  • LinkedIn logo
  • X logo
  • Zapier logo
  • Snowflake logo
  • Salesforce logo
  • HubSpot logo
  • Outreach logo
  • Marketo logo
  • Census logo
  • Hightouch logo
  • Google Sheets import logo
  • CSV import logo
See all integrations

FAQs

Does Common Room integrate with my existing marketing tools?

Common Room offers dozens of natively built and fully managed integrations, including with popular marketing tools like HubSpot, Marketo, and many more. Plus our flexible API makes it easy to import contact, account, and activity data from any source.

Can I score leads and accounts using Common Room?

Common Room’s fully customizable, signal-based scoring lets you create contextual lead and account scores based on machine learning-enriched fit and behavioral data. Scores—and the context behind them—are refreshed daily using your custom rules, parameters, and weighting.

Does Common Room sync contacts and organizations to ad platforms like LinkedIn?

Yes! You can sync accounts and contacts to LinkedIn through automated workflows and you can also export a CSV of any set of contacts or accounts to upload to your favorite ad platform.

Get started

Uncover qualified leads sales actually wants to work

Book a demo Start for free