Uncommon Visionaries: GTM Sessions

How DevEx & DevRel can support go-to-market

with Lee Robinson, VP of Developer Experience at Vercel, and Linda Lian, CEO & Co-founder of Common Room

In this Uncommon Visionaries video, hear how Lee Robinson, VP of Developer Experience at Vercel, approaches the discipline of DevRel and the ways his team supports the organization’s go-to-market function.

Lee and Linda discuss:

  • The ability of DevRel to be a key GTM contributor given its unique combination of deeply understanding the product and company vision as well as its close relationship with users in the community
  • The importance of connecting your work to business impact by showing how the DevRel or DevEx team is a core driver of success for both the community as well as the business (and how those two are related)
  • How to deliver the best possible user experience by bridging the gap between individual customer interactions and data-driven insights from across the full community
  • The criticality of living your company’s vision as a DevRel or DevEx team—for Vercel that’s iteration and shipping speed—so community members see, feel, and have confidence in the company’s ability to deliver on that vision

Find more Uncommon Conversations in the Common Room resource hub or join the discussion with 1500+ community and DevRel professionals in the Uncommon Community.

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