Demand generation

Run campaigns with real buyer context — not assumptions

Uncover the person and account behind every buying signal with agentic signal capture and waterfall enrichment. Pass over qualified leads that reps can actually convert.

What results can I expect?

Workvivo

“Common Room isn’t another tool in our BDRs’ toolbox—it is the toolbox.”

  • Joe Broome

    Joe Broome

    Global ABM Manager

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What's wrong with the status quo?

  • Sales and marketing misalignment

    Sales reps hate the leads that marketing passes over because they're not actionable—e.g., "Someone from some large account read an article.”

  • Static account prioritization

    ABM is ineffective because it's only based on static firmographic criteria, not from meaningful buying signals.

  • Dark funnel blindness

    Investment dark funnel channels is not attributable or actionable because it’s impossible to uncover the person or account behind the activity.

What's the secret sauce?

Give reps the leads backed by real buying behavior.

  • ABM how it should be

    Inform account prioritization with stronger intent signals like hiring trends, product usage, social engagement, and more. Uncover the person behind the signal and point ads at the person behind the intent.

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  • See what buyers do before they convert

    Scale high-converting MQLs by uncovering the person and account across dark funnel channels like LinkedIn, GitHub, Slack, and dozens more.

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  • Prioritize accounts based on real behavior

    Unlock the ability to score dark-funnel actions with flexible scoring models that weigh both buying behaviors and fit criteria.

  • AI that keeps your data accurate, complete, and usable

    Automatically fill in the blanks with Person360™—our AI-enhanced waterfall enrichment engine that spans dozens of providers. No complex setup or additional cost per enrichment necessary.

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  • Automate marketing workflows

    Trigger workflows to automate CRM syncs, send real-time alerts, or enroll leads in nurture sequences based on any combination of signals or attributes.

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Find your best buyers.