How to Welcome Members Into the Community

  • Alli Guiney

    August 12th, 2021

Image of a figure holding a blank sign

The channel is chosen and you’ve created a code of conduct — two big steps in planning a successful launch. Now it’s time to think about welcoming new members.

Once you have an idea of who receives those initial invites, you want to make sure their introduction to the community goes smoothly. By helping new members feel comfortable right off the bat, you’re setting the tone for a healthy and engaged community.

There are two key components to consider as you craft a welcome message: what to say and how to say it.

What to include

When it comes to what to say, we believe less is more, but you shouldn’t skimp on the important things. Just stick to the must-know-right-now items — with a little personality sprinkled throughout — and you’re all set.

Our welcome message for all Uncommon members includes four of those “musts”:

  • Tips to setting up their profile
  • Where to find what within the community
  • Who to contact with questions
  • And a link to our code of conduct

Other helpful items could be prompts to kick off engagement or links to other resources, like expert articles, product overviews, and other community channels — whatever you feel best fits the message!

How to say it

As for delivering that message, you have options. Consider how many people you’re welcoming per day, how hands-on your team wants to be, and which method would best fit the way your community operates.

Create an automated welcome

Depending on the channel, you may even be able to automate the welcome. A big reason we chose this route was to ensure no new member slipped through the cracks, so we welcome everyone via Slack with a special GreetBot and a pinned message in the #announcements channel. The two are nearly identical, we just made the GreetBot a bit more concise and included a specific person they could contact with questions.

By putting the same message in a public channel, we’re able to ensure everyone sees the message, that message is consistent, and the links will always be around for future reference.

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You're here!
And we couldn't be more excited to have you. Consider Uncommon your go-to for all things community — a community for community, really.
Before you begin chatting and making neat new friends, check out our How to Make a Great First Impression on Slack post. You'll find tips for building your profile and get a rundown of each channel. In order to make this a healthy, inclusive space, we also encourage every member to read our Uncommon Code of Conduct.
After that, visit #say-hello to introduce yourself, then see what everyone is talking about in #community, the best place (at least that's what our moms say) to discuss growing and engaging with your community.
Thanks for joining the Uncommon community. When we say people matter most, we mean you ⬅️

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As always, you’re welcome to use the above as a template when crafting your own!

Send a personalized message

If you feel strongly about reaching out one-on-one, and know you can keep tabs on new sign-ups, a personalized message is a great touch.

We still recommend including all the same info, just spice it up with whatever personal info you may collect — their organization, home state, Twitter handle.

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Hi, Mike! Welcome to Uncommon. We couldn’t be more excited to have you and the Acme community on board. 

Before you begin chatting and making neat new friends, check out How to Make a Great First Impression. You'll find tips for building your profile and get a rundown of each channel. In order to make this a healthy, inclusive space, we also encourage every member to read our Uncommon Code of Conduct.

After that, visit #say-hello to introduce yourself, then see what everyone is talking about in #community, the best place to discuss growing and engaging with your community. (We also share a lot of great resources on Twitter as @CommonRoomHQ, in case @AcmeMike feels like connecting there, too!)

Thanks for joining the Uncommon community. When we say people matter most, we mean you ⬅️

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This could go out as a DM in your channel of choice or via email — whatever feels more personal to you!

Make a quick call

It’s 2021 and we’re recommending a phone call? Yes and no. This could be a typical 10-digit dial, but don’t forget Zoom, Slack and Facetime are all great alternatives. This is next-level personal and gives both you and the new member an opportunity to really get to know one another. You’ll likely cover topics you wouldn’t get from a form, and can make the whole conversation as in-depth or as brief as you want.

This also allows you to send a follow-up with only the must-know info. Personality and pleasantries have already been covered. Hit them with a sincere thanks for chatting and a list of links to get started.

We’ll refrain from telling you how to talk on the phone — you know what to say! — but when it comes to reaching out after, you could try something like below.

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Hi Mike,

Thanks for taking the time to chat earlier, we’re excited to have you and the Acme community as part of Uncommon! As promised, below are a few different links I mentioned over the phone.

If you run into trouble or have any questions, please don’t hesitate to reach out. Looking forward to connecting again soon.

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Quick and to the point, plus a few bonus links if you have ‘em — maybe a few came up as part of the conversation. Not every call will be a copy-and-paste situation, so be sure to take notes specific to the follow-up.

Send surprise swag

In a quick, informal poll of our Twitter friends, receiving surprise swag came out as the favorite way to be welcomed.

It might seem like a lot of work, but consider it a combo of the personalized message and quick phone call: You write a note to include with the goods, then send a follow-up email with all the important links.

If you ask for an address as part of the sign-up flow, the hardest part is all taken care of. Send some socks, a hat, definitely a fun drinking receptacle, and a handwritten welcome for the ultimate hello.

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Mike -
We’re so excited to welcome the Acme community to Uncommon. Here’s to learning and growing together!

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Wait a few days for delivery, then send the follow-up email. Not only is it an absolute delight for the recipient, but your brand extends its reach.

There’s no wrong answer

Whatever route you decide to take will be perfect, because it’s a reflection of your community! Don’t overthink all the things you want to say, just help them feel comfortable. Focus on what they need to know first and foremost, communicate those items, and let everything else come later.

And maybe you already have a script or template you swear by! If you do and feel like sharing, we’d love to learn about it. Shoot us a tweet or join the Uncommon community to drop it in Slack!

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