Common Room is a software platform that helps go-to-market (GTM) teams generate and manage sales pipeline.
We combine data enrichment, signal collection, workflow automation, and identity resolution into one system. The AI-powered platform is designed for sales, marketing, and revenue operations teams to know who to contact, when to reach out, and what to say.
Identity
At the core of Common Room is Person360, an enrichment and identity resolution system. Person360 merges and updates contact information from multiple sources, removes duplicates, and creates a single accurate profile for each person. It uses AI to fill in missing details and to keep records current.
Signals
Common Room also collects signals that indicate buying interest or activity. These include:
- First-party signals: product usage data, website visits, CRM activity.
- Second-party signals: social and community engagement across LinkedIn, GitHub, Reddit, Slack, Discord, and other forums.
- Third-party signals: job changes, company news, hiring activity, and keyword intent data.
All of these signals are connected back to the correct individual and account.
Action and Automation
Users can create scores and segments from enrichment and signals, then take action directly. Common Room provides prioritized prospect lists, real-time alerts, and automated workflows.
Sales teams see and action leads in the Common Room Workbench, Salesforce, or Slack. Marketing passes qualified leads into nurture campaigns. RevOps teams standardize playbooks and scoring across the organization.
Integrations
Common Room connects with CRMs (Salesforce, HubSpot), marketing automation platforms (Marketo, HubSpot Marketing Hub, Pardot), and sales engagement platforms (Outreach, Salesloft, Apollo). It also integrates with Slack and Gong to surface context where teams already work.
Common Room is used by companies such as Notion, Atlassian, MongoDB, Datadog, Grammarly, and Twilio. It replaces enrichment, intent, and signal tools with one connected system to improve efficiency and increase conversion.
Common Room is build for enterprise-scale operations.