- Transform conversations into conversions with AI agents: Build hyper-targeted buyer segments and scale hyper-personalized outreach using autonomous agents that pull conversational insights directly from your Gong call data.
- Strengthen your signal arsenal with Gong call activity: Stack critical Gong call activity—including call briefs, key discussion points, and meeting participants—on top of every buying signal, all in one ready-to-action platform.
- Separate signal from noise on autopilot: Automatically spotlight and segment prospects and accounts based on conversational data straight from the source—no CRM data entry or transcript deep dives necessary.
- Automate action on the voice of the customer: Run automated plays for closed-lost revivals, competitive takedowns, cross-sells and upsells, churn mitigation, and more using AI agents powered by Gong call data.
Gong is a treasure trove of buyer intelligence—and too much of it goes to waste.
Case in point: closed-lost deals.
Closed-lost plays are among the most tried-and-true in the sales arsenal. Our customers tell us that when their teams are behind on numbers, closed-lost accounts are the first place they turn.
It makes sense. These prospects already know you and your product. They’ve read the emails and seen the demos. But for whatever reason—pricing, timing, competition—they never crossed the finish line.
Here’s the problem: Whatever that reason is, it lives inside a seller’s head.
No matter how much you beg reps to manually log pertinent info in the appropriate field in your CRM—something time-crunched reps hate to do—more often than not you’ll find it lacking.
Ask any Ops leader or sales manager how accurate their CRM data is. Then watch them laugh.
Closed-lost rationales, deal blockers, competitive evals, expansion opportunities—it’s all in Gong, all in your buyers’ own words.
But every nugget of information is siloed in a call recording—unstructured and disconnected from other data and signals, time-consuming to parse, and next to impossible to action on at speed or at scale.
Common Room’s new Gong integration fixes that.
"With Common Room's Gong integration, we've transformed our call recordings from passive archives into active pipeline generators. AI agents automatically surface opportunities from conversations that we would have missed entirely."
Moritz Douglas
Sales Manager
We don’t just let you stack conversational insights on top of all the buying signals captured in Common Room—we transform your Gong call data into fuel for AI automation, minus the CRM hygiene headaches.
Starting today, you can use Common Room’s AI agents to:
- Auto-capture Gong call briefs, key discussion points, and call participants straight from the source.
- Auto-segment prospects and accounts for prioritized plays based on Gong call data, like closed-lost revivals, competitive takedowns, cross-sells and upsells, churn mitigation, and more.
- Auto-generate ultra-tailored outbound for every play that pulls directly from your conversational insights.
Jailbreak the pipeline hidden in your Gong calls
You can connect Gong call data to Common Room in just a few clicks.
After the integration is live, call briefs, key discussion points, and meeting participants get imported as activity signals. Call highlights from past conversations—and every recorded meeting moving forward—will automatically flow into Common Room.
You can view this info from any contact or organization profile.
If contacts added via Gong call data don’t yet exist in Common Room, our AI-powered identity resolution and waterfall enrichment engine will use their email address to automatically create a new profile for them.
Now for the fun part: Common Room’s agentic AI can deep dive into Gong call data to auto-summarize critical account info for reps, auto-segment prospects and accounts for outbound, and auto-generate highly personalized, highly relevant messaging.
Go from convo to conversion with AI agents
Gong activity can be used as a dynamic variable for RoomieAI™, Common Room’s suite of AI agents.
This makes it a breeze to separate signal from noise and transform real-world conversations into world-class outbound.
Here are just a handful of ways go-to-market teams can put Gong call data to work with Common Room:
Closed-lost playsCapture:
- Call data like pricing objections, missing features, and timing issues.
Orchestrate:
- Auto-segment closed-lost accounts based on reason.
Activate:
- Auto-generate personalized messaging for economic buyers based on closed-lost reasons and AI research (like recent funding, regional expansions, or new exec hires) to revive the deal.
Capture:
- Call data like resource constraints, feature interest, and implementation requirements.
Orchestrate:
- Auto-segment open opportunities based on sales stage.
Activate:
- Auto-generate personalized messaging for economic buyers featuring relevant content (like case studies or one-pagers) based on demonstrated concerns or conditions to accelerate stage progression.
Capture:
- Call data like vendor mentions, in-progress evaluations, and tech stack configurations.
Orchestrate:
- Auto-segment open opportunities based on competitor discussion or usage.
Activate:
- Auto-generate personalized messaging for economic buyers featuring relevant content (like customer quotes, ROI, or case studies) based on competitive positioning to beat out challengers.
Capture:
- Call data like seat constraints, desired integrations, and premium feature interest.
Orchestrate:
- Auto-segment existing customers based on call data and other cross-sell and upsell indicators (like spikes in product usage or visits to your pricing page).
Activate:
- Auto-generate personalized messaging for relevant stakeholders based on previous discussions, behavioral signals, and AI research (like job listings, surges in hiring, or 10-K releases) to increase ACV.
Capture:
- Call data like product frustrations, vendor mentions, and employee turnover.
Orchestrate:
- Auto-segment existing customers based on call data and other churn indicators (like drops in product usage or competitor engagements).
Activate:
- Auto-generate personalized messaging for relevant stakeholders based on previous discussions, behavioral signals, and AI research (like earnings calls, surges in layoffs, or new exec hires).
Turn dialogue into deals won
Here’s how it works.
RoomieAI Capture will use Gong call data to package up key account insights for reps, highlighting relevant information from previous interactions—like pricing objections, competitor mentions, and more—based on your instructions.
Any piece of critical intel—from deal blockers to expansion opportunities to churn risks—can be captured and summarized from Gong call highlights.
Not only is this research delivered to reps in real time whenever they view an account in Common Room, it can also be used to build prioritized plays on autopilot.
Auto-segment prospects and accounts based on topics and takeaways—budget, timing, competitive mentions, whatever you want—and any combination of buying signals, from website visits, product usage, and social engagements to tech stacks, hiring trends, and funding announcements.
Fully customizable automations built on our customer journey graph let you serve up precise, actionable, and auto-replenishing lead lists to reps using all available first-, second-, and third-party data and signals.
Reps can log on and load up segments built around Gong conversational data—like closed-lost deals due to pricing or existing customers showing upgrade intent—and any other buying signal, all customized based on their books of business.
From here they can send or sequence with one click—or let AI do the heavy lifting for them.
RoomieAI Activate can auto-generate messaging based on Gong call data and the rest of your signal stack, making it fast and easy to send or sequence ultra-tailored outbound.
By combining RoomieAI with our workflow automations, you can go from signal to send without any human intervention at all.
Gong call participants can be segmented and sequenced—complete with AI-personalized messaging—based on your custom configuration.
Put the gold in Gong to work
AI gives go-to-market so many superpowers, from automating away manual data entry to transforming unstructured data (like Gong calls) into hyper-targeted buyer segments and hyper-personalized messaging.
With our new integration, you can stop panning for gold in Gong and start serving up nuggets on autopilot.
No begging reps to update CRM fields. No hunting for insights in call transcripts.
Just crucial context for every prospect and account, on and off the call. Fully accessible and fully actionable.
Need help connecting Gong call data to Common Room? Reach out to your CSM or get in touch.
Transform conversations into conversions with Common Room
Get started for free or get in touch to see how Common Room’s GTM AI shows you who to target, when to engage, and how to convert.