Across the previous two weeks, we’ve shared content collections around how to seed your community and how to scale your community. Once you’ve done that, it’s a laudable accomplishment and you should definitely celebrate, both with your internal teams and the community members you’ve brought together.
After the high-fives and confetti, an inevitable question begins to circulate in stakeholder meetings: “Now what?” Variations of the question include, “How do we know if we’re making the right investment?”, “How are we measuring the effectiveness of the community?”, “How do we know if we’re allocating the right resources to community?”, and “How does the community empower the business?”
As a community manager and leader, your job is both to build external community and to build internal community - a legion of stakeholders who understand that supporting community initiatives supports business initiatives - that believes and sees that a thriving community enables marketing teams to amplify great content and find new voices, product teams to build products users love, success teams to deliver valuable right-on-time education, growth teams to identify new prospects who will truly benefit from your services, and the business as a whole to tap into a user-led flywheel. In short, you need a way to prove the ROI of your community.
Common Room brings together community engagement, product usage, and customer data into a single place, enabling you to quickly understand your community ROI on the business and to easily download and share reports with stakeholders so they can quickly understand it too. For more about Common Room's reporting features, check out our user guide.
In this content collection, we offer a few of our favorite pieces that feature insights and learnings from community leaders across the community and DevRel space.
Proving your community’s ROI is a critical step in earning stakeholder buy-in and setting your community up for enduring success beyond the seed and scale stages. Community work is ongoing, and we’re excited to offer the tools you need to keep bringing your organization closer to your community, and to keep showing with data what you already inherently know: That strong communities empower strong businesses, and vice versa.
To better engage your community and demonstrate its impact on the business, get started with Common Room for free. Want to connect with 1000+ community and DevRel leaders all sharing expertise around scaling and empowering their communities? Join Common Room’s Uncommon community Slack.