Last month, we attended CMX Summit 2022: Thrive. We had an amazing time connecting with old and new friends at our booth, attending incredible sessions from community leaders across the industry, and supporting a few of our very own Roomies in their own sessions. If you couldn’t attend CMX Thrive or missed our sessions, don’t worry—read on for a full recap of our key takeaways.
This session is moderated by Jessica Hobbs, Director of Community Programming at Bevy. She is joined by:
In this talk, Courtney shares how Hubspot Academy attracts, engages, and delights community members, and Linda completes the picture by explaining how Common Room’s community intelligence can quantitatively demonstrate business impact.
Here are three things you should know:
This session is moderated by Jake Randall, COO at Common Room. He is joined by:
In this session, leaders from Asana and Common Room sit down for a virtual fireside chat to discuss the important role metrics play in community building. The biggest takeaway? Don’t be afraid of metrics! As Joshua Zerkel puts it, it’s important for community teams to tell the story about what’s happening within the community and go beyond the “warm and fuzzies.” That is to say, it’s great when your community brings people together to connect and have meaningful experiences, but the business also needs to understand what your program is doing and how it's impacting the bottom line. Metrics bring this story to life.
This panel is moderated by SueJean Kang, Senior Events Manager at Bevy. She is joined by:
In this session, a panel of community leaders discuss how they create memorable experiences and share tips for planning your community events. Our very own Rebecca Marshburn sums up her strategy with one question: How can you infuse thoughtfulness into an experience end-to-end? She goes on to explain that events are just a form of storytelling. So, her tip for event planning is to storyboard them—walk through your attendee's experience from the moment they enter your event. Storyboarding isn’t just for designers; it’s a tool that will help you find gaps and address areas that you forgot to be thoughtful about.
This panel is moderated by Rebecca Marshburn, Head of Community at Common Room. She is joined by:
This panel dives into what it’s really like working with web3 communities and how web3 community management is different from web2. Josh Grose shares a common pattern he sees with new community managers—they jump in and start with standard engagement and growth metrics, but they need to be ready to move beyond that quickly. Web3 communities have a lot more noise than web2 communities, so looking at all-up engagement and growth won’t necessarily reflect your community’s health. Josh recommends that you create cohorts of folks who are really interested in the project and get them into their own channels to connect with each other. From here, you can start measuring the sentiment of your smaller community of advocates and champions. This will give you better insights into the health of your community and help to filter out the noise.
For more insights, connect with 1000+ community and DevRel leaders in the Uncommon community. If you’re interested in a solution to help activate the power of your community, check out Common Room. You can get started for free or request a demo to see the platform in action.