- Automate person-level research with AI: RoomieAI Spark automatically synthesizes and summarizes prospect research—recent buying signals, persona and account fit, relevant business context, and more—and serves it up to reps for rapid actioning at the right time.
- Transform Slack pings into pipeline: Bring Common Room’s person research agent to Slack with in-depth, real-time alerts tailored to your team—all based on your specific plays and books of business, all actionable with one click.
- Eliminate pipegen blind spots: Guarantee the right reps have total visibility into your hottest leads—in Common Room, Slack, or email—to prioritize, take action, and make sure nothing slips through the cracks.
Organizations hire salespeople to sell, not to play private investigator.
But spray-and-pray outreach doesn’t book meetings. Reps need contact-level context to reach the right person, at the right time, with the right message.
Our solution? An AI agent that does the detective work for you.
RoomieAI Spark auto-surfaces your hottest leads and enables reps to execute instantly with full context—in Common Room, Slack, or their email inbox.
Not with notification noise that goes ignored, but with AI-summarized alerts that show reps exactly which prospects to prioritize, why they matter right now, and what to say next.
Starting today, Common Room customers can:
- Automate person-level research with AI: RoomieAI Spark automatically synthesizes and summarizes prospect research—recent buying signals, persona and account fit, relevant business context, and more—and serves it up to reps for rapid actioning at the right time.
- Transform Slack pings into pipeline: Bring Common Room’s person research agent to Slack with in-depth, real-time alerts tailored to your team—all based on your specific plays and books of business, all actionable with one click.
- Eliminate pipegen blind spots: Guarantee the right reps have total visibility into your hottest leads—in Common Room, Slack, or email—to prioritize, take action, and make sure nothing slips through the cracks.
We are the market leader in data and signal capture, with top-tier AI waterfall enrichment that comes right out of the box. That makes us the market leader in person-level research.
Now we’re delivering our differentiators—50-plus native signal integrations, automated and always-on enrichment, one-click sending and sequencing—to reps right where they work.
Some tools give reps a signal and tell them to start digging before reaching out.
RoomieAI Spark does the research for you and makes it dead simple to act on.
"I will be so real with you guys—RoomieAI Spark is a complete game changer. You guys are making our lives a lot easier. I'm your biggest fan."
—Debra Campbell, BDR, Grammarly
Go from ‘who’ to ‘what next’ in record time
Think of RoomieAI Spark as an agentic extension of Common Room’s segments—the auto-replenishing prospect and account lists our customers use to power their sales plays.
Prospects are automatically added to these segments as soon as they match the firmographic and behavioral data you care about, like pricing page visits from economic buyers at orgs that match your ideal customer profile or job changes from former product champions who recently joined a closed-lost account.
Once that happens, RoomieAI Spark gives reps all the context they need to rapidly prioritize follow-ups, tailor outreach, and take action on in-market accounts at just the right time.
Before:
- Jane Doe changed jobs.
After:
- Jane Doe is a director-level buyer and former product user who joined one of your target accounts in the last 30 days and has visited the pricing page six times in the past two weeks.
- Jane’s org just raised a fresh round of funding and is hiring ideal user personas.
- Her company is scored as excellent and has a tech stack full of vendors you can rip and replace.
- News items indicate an upcoming expansion into EMEA, likely necessitating scalable solutions with regional policy compliance.
- Oh, and here’s Jane’s email address, phone number, and LinkedIn handle.
Reps don’t just see who to target, they see why and how—with the ability to draft an AI-tailored message in an instant and send or sequence with a click.
All without spending a single minute bouncing between browser tabs.
“When we turned RoomieAI Spark on it was mind-blowing. My reps say it’s like prospecting on steroids. It takes all of those digital breadcrumbs—not just the signals, but all the important person and account context—and puts it all in one place. Reps know exactly what action to take right away.”
—Sam Warren, Director of Revenue Operations, Homebot
Common Room is unmatched in terms of the breadth and depth of data we serve up to go-to-market teams. It’s what separates our AI tooling from surface-level spam cannons.
But this intelligence doesn’t just live in Common Room.
We let you take the show on the road where most sales teams communicate and collaborate every day: Slack.
Don’t just send alerts—send answers
Common Room is committed to meeting reps where they are, whether that’s inside or outside of our platform.
We recently launched our new and improved Chrome Extension, allowing reps to enrich, prospect, and personalize right from their CRM or LinkedIn.
Now we’re extending our reach to Slack with real-time AI research that reps can actually action on—not just a ping that somebody did something.
All the person- and account-level research compiled by RoomieAI Spark can be instantly transformed into a Slack message designed for rapid execution, including the ability to sequence prospects with the press of a button.
“RoomieAI Spark notifications are really helpful to give context so that the BDRs or the AEs or the reps in general can take action that is informed because they have so much to do that we just need to feed them. They don't have to think, they just have to be fed and just take action.”
—Mario Moscatiello, Head of Growth, Airbyte
Common Room admins can subscribe reps to AI notifications in bulk and send notifications to shared Slack channels to increase visibility across the team.
With team notifications in a shared Slack channel and @mentions for account owners, everyone instantly sees ready-to-buy leads and all related context—removing blind spots, speeding up responses, and keeping the team aligned on top opportunities.
Admins can also subscribe reps to direct notifications in private Slack channels and daily email digests to make sure everyone gets the alerts they need and no pipeline gets left behind.
It’s less ping and more pipeline, all delivered right where modern GTM teams already live.
RoomieAI Spark in actionHere’s how one of our beta users put RoomieAI Spark to work and accelerated speed to lead:
This customer—a SaaS platform aimed at enterprise organizations operating in the financial services industry—created a rep-specific Slack channel for all of its BDRs and AEs.
RoomieAI Spark automatically updates each channel with person-level research tailored to that rep’s book of business across multiple plays (high-intent webpage visits, social engagements, etc.).
Reps get alerted in Slack whenever a new prospect is added to one of their segments and immediately see why, as well as granular person- and account-level intelligence pulled from Common Room and Salesforce data mapped to Common Room.
This includes information like:
- Product usage
- Lead score
- Marketing email opens
- Demo/meeting history
- Outreach sequencing history
- Number of ideal personas at the account
- Company-wide web visit activity
- Relevant hiring trends and news items
- Business info pulled from previous calls with the account
From here reps decide whether to get in touch or dig deeper.
If it’s the former, they add contacts to a prebuilt sequence from Slack and automatically generate messaging in real time using a RoomieAI Activate message snippet based on prospects’ recent activities.
If it’s the latter, they click over to Common Room to learn more about the prospect and account.
Checking RoomieAI Spark Slack alerts first to identify and action on the hottest leads is now standard operating procedure across all teams.
Modify to your motion
Setup takes less time than your average Monday morning pipeline review.
RoomieAI Spark research comes out of the box for every person in every contact segment.
For Slack notifications, simply select your segment, choose your alert channel, and let AI do the heavy lifting.
You can flip on AI notifications for any segment in Common Room and decide which activities should trigger an alert, like contact additions, signal engagements, and webpage visits.
We recommend using Slack notifications for your highest-intent segments—the ones you don’t want any reps missing leads from—as well as plays where speed to lead is especially important.
"My SDRs really like all the context in the notifications. The person-level context, the account-level context, the fact that it's pulling from our CRM. They're finding it really valuable."
—Jason Klumpp, Director of Sales Development, Semgrep
From there it’s a matter of choosing a Slack workspace and selecting a channel. You can configure how frequently group notifications are sent and enable individual notifications by subscribing reps to direct alerts that can be sent straight to Slack or their email inbox.
We know every GTM org operates differently. The basic questions reps need answered before they get in touch with a prospect look different from company to company, as well as rep to rep.
We’re committed to making it as easy as possible to get those answers no matter what your motion looks like and no matter who your end user is.
Scale relevance to grow revenue
Whether your sales team lives in Common Room or Slack, we want to help them go from signal to send in one streamlined workflow.
No tab hopping, no guesswork, no analysis paralysis—just pure prospecting powered by the most informed GTM AI on the market, turned on with the click of a button.
Because signals matter. But when you empower reps to act fast on hot leads with the “why” and “what next” behind intent activity, you turn signals into sales.
It’s a win-win for our customers and theirs.
Sales managers and Ops leaders make sure reps spend more time selling than screen switching—and that no pipeline opportunities go overlooked or get stale.
Reps act instantly with full context and full confidence.
And prospective customers get the timely, relevant outreach they deserve.
Accelerate speed to lead, scale relevant outbound, and improve team alignment with real-time AI research and alerts that meet reps where they work.
This feature is now in beta—please contact your CSM if you're interested in getting early access.
Prospect smarter, not harder with Common Room
Get in touch to see how Common Room’s GTM AI shows you who to target, when to engage, and how to convert.