Winter 2024 product roundup: what's new at Common Room

At Common Room, we’re on a mission to transform how organizations, in particular go-to-market (GTM) teams, connect with people.

Our winter product updates bring new features designed to give GTM teams deeper context into the customer journey, boost conversion rates, and deliver superior customer experiences more efficiently and effectively.

This winter, we’re excited to introduce:

• Seamless integrations with your tech stack: Support for custom product entities, flexible CSV member uploads, and out-of-the-box integrations for HubSpot, Salesforce, Outreach.io, and Apollo.io
• Enhanced insights to drive GTM strategy: Prospector UI enhancements, a new team alerts composer, viral content monitoring, intelligent lead and account scoring, universal search, and key field widgets
• Flexible automations and templates: Custom workflow automations and playbook segments

Seamless integrations with your tech stack

Strengthen your GTM strategies and analysis by seamlessly integrating your data systems with Common Room. We now support custom product entities, flexible CSV member uploads, and out-of-the-box connections for HubSpot, Salesforce, Outreach.io, and Apollo.io.

Support for custom product entities

Mapping product usage data to a CRM can be painful. We’ve made it easy for GTM teams to tap into product data housed in your data warehouse and CDP. With custom product entities support, RevOps and data teams can seamlessly connect product data entities from your data warehouse (such as workspaces, teams, and domains) with your customer data structure (such as leads, opportunities, and accounts) to easily surface the product data that matters for your business.

Our AI-powered identity resolution automatically maps product data to the right member and organization profiles so GTM teams get a complete and accurate view of product usage data by lead and account. If you’re looking to supercharge your product-led motions by making product usage data more accessible and adaptable for your entire GTM team, please reach out to your customer success manager or email us at sales@commonroom.io.

Flexible CSV member uploads

Uploading people to Common Room is helpful when they may not have engaged through one of your connected data sources. With our latest enhancements to our CSV member uploads, you can now set up separate sources in Common Room for each of your CSVs. Additionally, you can now do more with your uploads, such as uploading individuals without emails, updating custom fields, and more. See our docs for more information.

Salesforce and HubSpot self-serve integrations

Ops teams can now sync data between Common Room and Salesforce or HubSpot more easily. Our out-of-the-box integrations let you seamlessly blend Common Room’s social, community, and product insights with your CRM data bidirectionally. This empowers sellers to spot engaged leads and accounts in social, community, and product contexts alongside their existing customer data, speeding up deals and driving better performance. Want to connect your CRM with Common Room? Follow our step-by-step guide for Salesforce here and HubSpot here.

Outreach.io integration

Outreach.io is a sales engagement platform that automates sales tasks like emailing and cold calling. With our Outreach.io integration, sellers can power their sequences with Common Room signals and context from over 30 connected sources. Use context across product usage data, social engagement, community comments, job history, and much more—all tied to a single identity to help reps send timely and contextual outreach.

Reps can manually or automatically add one or multiple leads to existing sequences directly from Common Room. Enhance your Outreach sequences with deep Common Room context in a few simple steps. Check out our docs for details.

Apollo.io integration

Apollo.io is a sales intelligence platform that helps sales teams automate and streamline their processes, from contact enrichment to emailing, cold calling, and more. With our Apollo.io integration, sellers can leverage context from Common Room’s over 30 connected sources to power their prospecting sequences. Use context from product usage data, social engagement, community comments, job history, and much more—all tied to a single identity to help reps send timely and contextual outreach.

Reps can easily add one or multiple members to existing sequences directly from the member profile or segments without ever leaving Common Room. Enhance your Apollo.io sequences with deep Common Room context in a few simple steps. Check out our docs for details.

Enhanced insights to drive GTM strategy

We’re adding new features and functionality to surface more insights across member and organization profiles to fuel your sales, marketing, community, and customer success plays. Learn more about our new UI enhancements with Common Room Prospector, team alerts composer, viral content monitoring, intelligent lead and account scoring, universal search, and key field widgets.

Prospector UI enhancements

With Prospector, admins can easily pull in the profiles and contact details of any non-engaged ideal personas for target accounts, including decision-makers and economic buyers who may be inactive in your product or community and not tracked in your CRM. Now our UI enhancements make it even easier for admins to pull in more non-engaged prospects for target accounts, enabling reps to save time that would otherwise be spent searching or requesting additional contacts. Reach out to your customer success manager to get started with Prospector or email us at sales@commonroom.io.

New team alerts composer

Common Room has revamped the appearance of team alerts and updated the composer to include the entire set of universal filters, making them clearer and more actionable across members, organizations, and activities. Alerts' calls-to-action are customized based on available member actions. Explore the improved experience directly in Common Room or read more in our docs.

Viral content monitoring

Our new viral content monitoring feature is tailored for community and marketing teams to easily spot and get alerts on viral content across community channels. This launch includes support for Reddit and Dev.to and enables marketing and community teams to quickly identify posts and articles with a high rate of engagement that might be going viral. Stay a step ahead and keep the right team members informed by setting up alerts when Common Room identifies viral content. Learn more about setting up viral content monitoring in our docs.

Intelligent lead and account scoring

Easily customize rule-based lead and account scoring with predefined rules utilizing signals from over 30 connected sources. Unlike traditional scoring, Common Room's intelligent scoring incorporates product usage, dark-funnel engagement (social, community, code collaboration), firmographics, and more. Our proprietary identity resolution engine then works to deanonymize and match these hard-to-capture signals to a single identity. With a complete 360-degree view into details influencing the scores, sales and marketing teams can confidently and accurately prioritize their GTM strategies.

Reach out to your customer success manager to get started with Common Room’s intelligent lead and account scoring today or email us at sales@commonroom.io.

Universal search

With our universal search feature, users can use a single search bar within Common Room's left nav (or use the CMD+K/CTRL+K shortcut anywhere in Common Room) to search for any member, organization, or custom product entity across all Common Room data for faster outreach and analysis.

Key field widgets

Key field widgets surface critical fields on member and organization profiles like revenue, product usage, account score, and more. With key fields front and center on member and org profiles, reps can quickly spot relevant details and prioritize their time more effectively. The widgets displayed can be customized based on what matters most for your member and org analysis. For additional details, refer to our docs.

Flexible automations and templates

Our latest enhancements bring even more flexibility and customization to workflow automations and team template setup, helping GTM teams streamline any process and execute successful plays to drive efficiencies and pipeline growth.

Custom workflow automations

Flexibly create custom workflows based on predefined member actions or criteria to move customers and prospects efficiently along their journey. Easily set up workflows from scratch for any member action or condition, or use prebuilt templates. Automate actions like sales prospecting, community onboarding, team notifications, marketing campaigns, CRM syncs, and more to enhance GTM efficiencies and playbook success. Check out our docs to learn more about workflows.

Playbook segments

Common Room admins can now create segment templates based on key member attributes (such as activity, tasks, demographics, product usage, and more), enabling playbook sharing across any size team at scale. With top playbook segments easily accessible, sellers and community managers can spend more time running proven plays on key members and organizations and less time cobbling together data. Teams can use Common Room reporting to measure playbook effectiveness and automations to run workflows automatically on successful plays. Admins can learn to set up playbook segments like a pro here.

We’re confident that our winter updates will help your GTM teams build stronger connections with customers, increase conversion rates, and drive pipeline faster and easier.

We’re actively building more exciting features to supercharge your go-to-market performance. Stay tuned!

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