AppsFlyer business model
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AppsFlyer employs multiple revenue streams including subscriptions, transaction fees, and service fees that provide robust monetization. It uses a product-led growth approach with a freemium option that appeals especially to startups. The revenue model is designed around key drivers such as upsells, enterprise deals, and partnerships. Key details include: - Subscription plans with flexible pricing tiers; - Upsell opportunities for enterprise clients; - Volume-based pricing that scales with user adoption. These strategies support sustainable growth and reinvestment in platform development.
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