Brex business model

Brex utilizes multiple revenue streams including Brex Premium subscriptions, interchange fees from credit card transactions, and rewards programs. In a product-led growth model, a user-friendly platform drives adoption with a 30-day free trial facilitating new customer acquisition.

The approach emphasizes free access to premium features as an entry point to upselling, leveraging strategic partnerships and increased transaction volumes. Key revenue drivers include upsells from existing customers, partnerships with service providers, and scalable transaction activity.

This multi-faceted revenue model is designed to support sustained growth in the competitive fintech landscape, ensuring that recurring revenue streams are maintained through continuous product enhancements and customer engagement.