Fivetran business model

Fivetran generates revenue by charging based on the volume of data processed, complemented by subscription fees for various service tiers. This consumption-based pricing model ensures that customers only pay for what they use, making it highly adaptable for organizations of different sizes. The model supports scalability and continuous innovation as customer needs evolve.

The company employs a product-led growth strategy where potential customers can experience the platform through a free trial. This approach encourages hands-on engagement and allows users to understand the real value before committing to a purchase. The free trial serves as a critical conversion tool, transforming initial interest into long-term, recurring revenue.

Key revenue drivers include systematic upselling to enterprise plans, strategic partnerships with cloud service providers, and a large customer base that benefits from volume-based pricing. These drivers collectively foster sustainable growth and position Fivetran as a leader in the data integration market.