Gong business model

Gong generates revenue by selling subscription licenses for its AI-driven platform. Its pricing model is centered around enterprise deals with customized pricing tiers based on user count and feature requirements. The company prioritizes large contracts, which reflects in its robust revenue generation.

Their go-to-market strategy is sales-led, focusing on direct engagement with enterprise customers. Unlike product-led companies that offer freemium models, Gong opts for a premium approach to target larger organizations. This explicit strategy is designed for scalability and long-term revenue commitments.

Key revenue drivers include upsell opportunities, enterprise agreements, and strategic partnerships. Additionally, Gong leverages its strong reputation in sales intelligence to command higher price points.
- Subscription fees
- Enterprise contracts
- Upsell opportunities and partnerships.