Midjourney business model

Paragraph 1: Midjourney generates its revenue primarily through subscription plans of $10 and $30 per month, supplemented by custom AI solutions and licensing fees. The company employs a freemium model, offering a basic tier with limited credits to entice users to upgrade. This approach allows customers to experience the product before committing to a paid plan.

Paragraph 2: The product-led growth strategy leverages the popular Discord platform for user engagement and community building. This model not only drives adoption but also facilitates organic user-to-user recommendations. Key revenue drivers include subscription upgrades, custom implementations, and licensing deals.

Paragraph 3: Critical details include:
- Subscription-based revenue with clear pricing tiers
- Freemium model to drive user engagement
- Revenue diversification through custom solutions and licensing
These elements collectively contribute to a scalable and flexible business model.