Miro business model

Miro employs a diversified revenue model that includes paid subscriptions, enterprise sales, and a freemium offering. This multi-tiered pricing structure allows them to capture value from small teams to large enterprises. The freemium model fuels user acquisition by offering essential features at no cost, encouraging upgrades over time. This initial approach effectively lowers the entry barrier for potential users.

Miro's go-to-market strategy is driven by a product-led growth approach, emphasizing user experience and virality. The platform invests heavily in ensuring its interface is intuitive, which simplifies the user journey from free trials to premium plans. Upselling to paid subscriptions and offering customized enterprise solutions are critical for increasing revenue. Strategic community engagement further amplifies their customer base and drives product adoption.

In addition, Miro focuses on building partnerships that complement its core offerings, contributing to sustained revenue growth. The integration with various digital tools creates additional value for users, reinforcing customer loyalty. Key revenue drivers include upsells from the freemium user base and tailored enterprise solutions to meet complex business needs. Critical revenue drivers include:
- Upsells from freemium conversion
- Customized enterprise sales
- Strategic partnerships.