OneTrust business model

OneTrust's business model is rooted in a B2B subscription framework that focuses on annual recurring revenue. It employs a sales-led approach to target high-value enterprise customers, prioritizing long-term contracts over a freemium model. This strategy enables the company to cater directly to organizations requiring robust data privacy solutions.

OneTrust emphasizes a subscription model that underpins its revenue streams by focusing on predictable, recurring income. The company relies on enterprise deals, upselling opportunities, and strategic partnerships to drive revenue growth. With over 14,000 customers, its model is designed to sustain and scale its operations in a complex regulatory landscape.

Critical revenue drivers include:
- Enterprise contracts providing stable revenue
- Upselling additional features and services
- Strategic partnerships that enhance market reach
These elements collectively support OneTrust's goal of reinforcing its industry leadership and achieving consistent growth.