Snyk business model

Snyk generates revenue through a subscription-based product offering that targets both individual developers and large enterprises. The model is structured around multiple pricing tiers, including a free tier that encourages trial and conversion. Key revenue drivers include upsells to premium plans, enterprise deals, and strategic partnerships. 

Snyk employs a product-led growth strategy that leverages its freemium model to attract a broad user base and integrates deeply into the development workflow. This approach facilitates organic upgrades and continuous usage, supporting a scalable revenue model. The strategy is reinforced by robust enterprise sales efforts and proactive customer engagement. 

Critical elements include: "Freemium model benefits", "Enterprise deal focus", and "Strategic partnerships to expand market reach".