Zoho account research plan

Zoho utilizes a subscription-based revenue model with a product-led, freemium approach to attract users and convert them to paying customers. Their ecosystem of SaaS products, including ManageEngine and Zoho Suite, drives revenue through upsells, competitive pricing, and enterprise deals.

Zoho has raised $50 million through a Series A round completed on April 24, 2000. The funding is aimed at enhancing its cloud-based software offerings with a focus on business applications and productivity tools.

Zoho offers a wide range of integrated SaaS products designed for business applications, cloud services, and IT management. Their products emphasize affordability, robust functionality, and scalability to meet diverse organizational needs.

Zoho faces competition from major industry players such as Salesforce, HubSpot, Zendesk, Freshworks, and Scoro. These competitors offer specialized solutions in CRM, helpdesk, and project management, challenging Zoho to maintain its comprehensive product ecosystem.

Zoho is actively hiring in strategic technology and sales roles to bolster its digital transformation initiatives. The company has posted multiple roles in GTM and EPD, prioritizing growth in AI, cloud services, and customer engagement.

Recent earnings calls indicate a focus on expanding enterprise IT management and business application services, with strong revenue growth reported in FY23 despite rising operational expenses. The discussions underscored strategic priorities, risk factors, and performance metrics, including a 29.7% revenue increase and steady net profit growth.