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Product Update

Common Room is a GTM and sales pipeline platform focused on unifying intent and buying signals, enriching contacts and accounts with AI-powered context, and activating precise pipeline plays. Learn more.

Community activity remains supported as one of many possible sources of intent within the broader set of GTM signals. Some resources below reflect earlier community-led examples and may be outdated.

Conversation starters with business stakeholders: Aligning community work with business outcomes

Looking for intersections between community work and business outcomes? Use this co-created community guide as your starting point for generative discussions with leaders across your organization.

What you'll do with this 5-question, 30-minute exercise:

  • Take inventory of your community work and business objectives
  • Uncover where community goals intersect and differ from business goals
  • Evaluate next steps for aligning community work and business impact
  • Identify key stakeholders for moving forward
  • Determine what you should keep, start, and stop - and celebrate 🎉
Conversation starters with business stakeholders: Aligning community work with business outcomes

I'm in! Where do I start?

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