Business Impact Report
More leads. Stronger pipeline. Higher retention. Faster support. Better NPS. Community impacts the business from the very beginning of the customer journey, often before a potential product user appears in a CRM.
The same theme has emerged across all of our customers’ impact reports—community drives pipeline, accelerates deals, and boosts feature adoption and user empowerment. Read and share this anonymized business impact report to understand how community enables your marketing, sales, success, support, and product teams to deliver better products, experiences, and deals. For more benchmarks and trends across 141 communities and their 7.5+ million members, read our free 360: Community-Led Growth Report.
Business impact insights from this report include:
- 61% of open pipeline is community-engaged, and 21% of open pipeline appeared in the community first (before being seen in a CRM)
- 69% of closed deals were community-engaged, and 32% were community-first
- Community-engaged deals closed 20% faster than sales and marketing-led deals
We think you'd like these
Blog post
GTM AI Leader Awards: Meet the leaders to beat for fall 2025
Nov 12th, 2025·8min readMeet the fall 2025 recipients of our GTM AI Leader Awards—and see the stories behind their pipeline wins.Blog post
High-velocity outbound on easy mode: Dial and send smarter with FullEnrich and Smartlead in Common Room
Oct 22nd, 2025·5min readSee how Common Room helps you power precision outbound with premium AI intelligence, phone data, and...Blog post
Reps should eat, not hunt: Scale split-second, zero-prep prospecting with RoomieAI™ Spark
Oct 15th, 2025·7min readSee how RoomieAI Spark helps you automate person-level research with an AI agent and take action fast in Common Room or Slack.