Security/terms page activity

Why it matters

People don’t typically read the fine print on your security or terms of service page for fun.

If someone’s taking stock of your security standards or the legal agreements between your product and its users, it’s a solid sign that they’re serious about making a purchase.

What to do

Reach out to the contact in question—as well as the decision-makers at their organization—to help them on their fact-finding mission.

The more info you can share to help them put a checkmark next to your name, the better.

Questions to inform outreach

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for security/terms page activity