Go-to-market motion
Signal source
WebsiteProduct
Signal strength
People don’t typically read the fine print on your security or terms of service page for fun.
If someone’s taking stock of your security standards or the legal agreements between your product and its users, it’s a solid sign that they’re serious about making a purchase.
Reach out to the contact in question—as well as the decision-makers at their organization—to help them on their fact-finding mission.
The more info you can share to help them put a checkmark next to your name, the better.
Questions to inform outreachHere’s an outbound template to help you get the creative juices flowing:
Outbound template for security/terms page activityHi [first name],
Since you're in [department name] at [company name], I wanted to get ahead of any roadblocks as your team evaluates [product name].
I’ve put together some materials to answer FAQs [attach materials to bottom of message].
Let me know if it would be helpful to chat through anything.
[Your name]
Product
SocialOpen-sourceDark funnel
Product
News + eventsSocial