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Security/terms page activity

Why it matters

People don’t typically read the fine print on your security or terms of service page for fun.

If someone’s taking stock of your security standards or the legal agreements between your product and its users, it’s a solid sign that they’re serious about making a purchase.

What to do

Reach out to the contact in question—as well as the decision-makers at their organization—to help them on their fact-finding mission.

The more info you can share to help them put a checkmark next to your name, the better.

Questions to inform outreach
  • Who is the person visiting the page?
  • Who does the person report to at their organization?
  • Is the person in a role with budget authority?
  • What other pages is the person interacting with on your website or in your product?
  • Has the person interacted with your organization outside of your website or product?
  • What materials can you share to assist with research and decision-making?

How to do it

Here’s an outbound template to help you get the creative juices flowing:

Outbound template for security/terms page activity

Hi [first name],

Since you're in [department name] at [company name], I wanted to get ahead of any roadblocks as your team evaluates [product name].

I’ve put together some materials to answer FAQs [attach materials to bottom of message].

Let me know if it would be helpful to chat through anything.

[Your name]

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