Sid Kumar (Databricks) on the rise of the GTM strategist [video]

From PLS pioneers and OSS innovators to cutting-edge enterprises, Go-to-market mavericks is where we talk to GTM leaders about the strategies and tactics they use to drive results.

In this edition of GTM mavericks, we welcome Sid Kumar--Area Vice President, GTM Strategy & Planning at Databricks.

Sid shared his journey in across GTM and provided a deep dive into the role of GTM strategy. In this episode, we explore:

- Three pillars of GTM strategy

- AI jobs to be done for GTM

- The art of revenue architecture

- Laddering up to company objectives