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Matzen Shirley

Matzen Shirley

Writing As

Head of Growth and Demand Gen, Common Room

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  • Plays that pay: how we use LinkedIn ads to power pipe gen

    Aug 28th, 2024·6min read
    See the plays Common Room uses to turn LinkedIn ads into meetings booked.
  • Plays that pay: how we turn LinkedIn signals into pipeline

    Aug 6th, 2024·8min read
    See the plays Common Room uses to turn engagements on LinkedIn into quality sales pipeline.
  • How to build a lead scoring model that actually works

    Aug 31st, 2023·7min read
    Dig into what's wrong with most lead scoring models and how to zero in on the best opportunities.
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